The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

As Email Gains Traction, the Only Publisher-focused Messaging Platform Sees Traffic Soar with Trusted, Personalized Content

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

Tips on how startups can improve email deliverability rates

As Executive Vice President of Marketing, John Loken is responsible for expanding the Recording Academy’s reach and influence through elevated brand storytelling and oversees creative services, brand communication, social media, email marketing, and more

Having a reputation as a trusted email, Having the right people on hand if things go wrong, Having industry relationships matter, Data insight and scaled infrastructure enhances delivery, Engaged support and service makes everything quicker

Nowadays, in the age of inbound marketing and studying analytics, people are choosing to do extensive research prior to making a purchase. And with a market that’s saturated with competitors, leads and customers are now seeking out experiences when interacting with businesses. This is where experiential marketing comes in. And done effectively, it can help keep your target audience engaged as you build relationships.

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

The leader in customer experience automation (CXA) achieves strong momentum into Q1 2022 with positive customer satisfaction, new product capabilities and headcount growth

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

In this article, we’ll discuss the basics of digital marketing and explain why it’s such an important tool for businesses of all sizes. We’ll also provide some tips for getting started with digital marketing yourself, by explaining the differences in marketing strategies. So, if you want to learn more about this essential business tool, keep reading.

Many online stores have had one major problem: they have to handle too many marketing tools to improve brand awareness and ROI. This not only puts a lot of strain on their time and money but what if it doesn’t give you the result you want after all the time, money, and other resources you pool in? Sounds volatile, right? Mr. Pon Pandian Paulswamy wanted to give a solution to this exhaustive problem, and as a result, he created TargetBay as an all-in-one marketing cloud that has all the tools one needs to run an online business: email marketing, retargeting ads, and review collection

There’s no particular roadmap for growth hacking your online store’s performance. However, several e-commerce sites are successful because they possess a growth hacking mindset and direct their efforts in the same direction by curating and executing campaigns and tests to generate more online sales. Taking this into consideration, let’s shed some light on the best growth hacks for online stores seeking to boost their performance.