Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

As it played out, Black Friday and Cyber Monday e-commerce sales were up slightly from the previous year's unusual dip. Accounting for inflation, however, indicates the increase in sales was due to the cost of goods rather than an increase in shopping. Cost effectively securing early holiday sales was important, and when it mattered most, brands seemed to shift back and rely more on established and consistently performing opt-in channels like email and SMS — and it worked.

ZeroBounce Increases Email Validation Accuracy to Help Businesses Boost Email Marketing ROI

ZeroBounce now checks email addresses with a money-back guaranteed accuracy of 99%, up one point from 98%. Thus, marketers and business owners relying on email to get their messages across can maintain higher-quality email data.

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

50 Small Business Advertising Ideas to Consider in 2023

Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are tons of different advertising avenues for each business to consider. Read on for a guide.

How to Improve Your Email Marketing for Valentine’s Day

WITH THE RIGHT digital marketing strategy in place, Valentine’s Day can be a great way to start your year off profitably. Here are 6 tips to improve your email marketing:

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

Robly Ranks Top 3 in Comprehensive Industry Analysis of Email Marketing Platforms

Robly, the innovative email marketing platform known for its advanced automation and artificial intelligence technologies, has recently been recognized as SoftwareReviews' top email marketing platforms in a comprehensive industry analysis.

WhatsApp Newsletter: Future of e-mail marketing?

One platform that is quickly gaining popularity is WhatsApp. With its user-friendly interface, flexible format, and community-based features, WhatsApp newsletters are becoming a go-to choice for businesses looking to boost their marketing efforts.

The new era of commercial real estate can win by adopting the path of digital marketing

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% of commercial real estate professionals use social media for marketing, and 41% use their company website for marketing. In addition, a survey by the Commercial Real Estate Development Association found that the most effective digital marketing tactics for commercial real estate professionals were email campaigns (57%), search engine optimization (53%), and social media (53%). Here are a few ways that commercial real estate companies can use digital marketing effectively:

How to Engage Your Online Community Using Email Marketing

Different ways of engaging your online community using email marketing

Adopting Mobile Marketing To Increase Consumer Engagement in 2023-24

Mobile optimisation for websites and apps is crucial to scaling your digital presence. Data from Think With Google suggests that 63% of smartphone users prefer purchasing from companies having mobile-friendly websites or apps. This mobile marketing channel permits a brand to send text messages to users who have agreed to the same. It has the highest open rate at 98%, with 90% of the text messages being read within the first 3 minutes of receiving the message.

7 Reasons Your Business Should Invest in Digital Marketing Services

It’s the digital age, and it’s more important than ever for businesses to have a strong online presence. Social media rules the world, and no matter how good your service is, a bad website can end up being a turn off. You may have an idea how to do things, but aren’t reaching enough people. But with the right digital marketing services, you can get new customers and create an efficient lead generation strategy that drives long-term growth.

5 Ways To Make Your Marketing E-mails More Personal – Without Personalization

Let's look at seven ways to make your email hit harder without using actual personalization or data.

Social Media Marketing Tips for Financial Advisors

Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that's unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here's how to get started.

71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023.

How retailers can beat the post-holiday sales slump

To beat the post-holiday sales slump, retailers can follow several strategies. One is to continue promoting discounts and sales to encourage consumers to continue shopping. Retailers can also offer special deals and promotions to encourage customers to redeem gift cards and keep spending. A robust, data-driven promotions strategy can help retailers reduce any excess post-holiday inventory and limit the decline in sales. Another strategy is to focus on customer experience. Retailers can create a positive and engaging shopping experience for their customers by offering personalized recommendations, providing excellent customer service, and offering in-store events and experiences.

BOTS, Inc. is Offering ChatGPT and OpenAI Services for B2B Customers

ChatGPT is an AI model trained on a large fraction of text from the internet. It uses a deep learning technique called Transformer, which allows it to generate natural language text similar to human writing. ChatGPT can help translate language, answer questions, summarize text, write creatively, and more. The BOTS, Inc. team will help with ChatGPT integration into the customers’ website and e-commerce. With this integration, organizations can create content-rich, human-like conversational consumer experiences without engaging live agents, thus avoiding high costs. ChatGPT can help businesses by automating repetitive tasks and providing more engaging interactions with users, such as compiling research and translating texts from one language to another.

How to Improve Your Content Marketing Sales Funnel

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

How to Maintain and Grow Your Email Subscribers

Your list of email subscribers is a valuable pool of existing clients, prospects, and centers of influence. Those individuals have demonstrated an interest in your business and services by allowing you to have a direct line of communication with them. Growing your email subscriber list should be a high priority. Not only can it maintain strong relationships with your existing clients, but you can nurture new leads and promote your services through your list. And email marketing has the highest ROI of any other marketing channel: a whopping $36 for every dollar spent. I’ll share strategies you can use to grow your list, manage it, and connect with subscribers effectively – broken down into four steps you can easily accomplish over a month.