ENGAGE LAPSED MEMBERS WITH THE RIGHT EMAILS

To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.

The Best Way to Run Viral Contests and Grow Your Email List

By following the steps here, you’ll build leads and can then nurture them and turn them into paying customers.

How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

3 Essentials for Successful Email Newsletter Marketing

If you want to achieve the best results from your email marketing then there are three issues you really need to consider.

Manage Your Email Marketing Campaigns: 7 Mega Tips for Your Business

To run any small business successfully, you need to stay track of and evaluate your email marketing performance.

Supporting Your Marketing Team With Digital Marketing Tools

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

The 3Cs of quality email data

The results surface what’s important when it comes to the “3Cs” of data quality: compliance, correctness, and completeness, and provides a benchmark of where you and your organisation are on your data quality journey, as well as flagging opportunities for improvement.

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

2021 Email Marketing Resolutions

Here are four resolutions for marketers looking to increase the effectiveness of their email programs in 2021:

The Future of Email Marketing – Maropost releases an exclusive Email Marketing Trends Report

After purposefully engaging some of our incredible partners (like GetEmails, Neto, Hawke Media, Synchronicity Marketing, Digioh, Zembula, and QDM Inc), we are happy to share that we have gathered enormous feedback and insights about what the future looks like for email marketing.

Email marketing automation for B2B: How to effectively manage and acquire contacts

The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing, which is still great strategy to reach, inform,engage users.

9 PLATFORMS FOR LAUNCHING YOUR PERSONAL NEWSLETTER

We rounded up the most popular email newsletter services and broke down what makes each unique.

TOP DIGITAL PERKS OF USING E-MAIL MARKETING FOR YOUR SMALL BUSINESS

If you are overwhelmed to know precisely the perks of using email marketing, then below, we are listing them to help you get to know and promote your business –

How a data-driven approach can create ruthlessly efficient learning experiences

What can L&D learn from marketing when it comes to creating learning content that sticks? It’s all down to a data-driven approach.

Email Marketing vs Social Media Marketing: Which One’s Best for You?

The answer lies in the ability to used both in tandem. They both should be a part of your digital marketing strategy. You just have to find a time and place for both these channels. If your prospects react to lengthy content and prioritize communication, reach out to them via email. If they want quick and prompt responses, use social media to engage them. When used collectively, both email marketing and social media marketing can be an unstoppable force in your digital marketing arsenal.

What Is A/B Testing in Email?

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.