Four tips to supercharge your email marketing

At SWFL Inc., we had the pleasure of sitting down with Nella DeCesare from WBN Marketing and discussed how you can supercharge your email marketing efforts and optimize the time you spend doing it. Here are four tips that came from that conversation:

AI-Powered Personalization and Delivery Increased Email Reach By 35% In 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

To succeed in today’s online marketplace, apartment marketers must create flexible budgets rooted in strategic planning. Despite all the changes we’ve seen (social video, increase in virtual communication, etc.), there are still a few guiding principles that will help you navigate any digital landscape and set your budget up for success: Meet prospective residents where they are, Reach prospects across a variety of channels throughout their leasing journey, Tailor your budget allocation to your community’s occupancy needs.

Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

Marketing Veteran Shawn Dickerson Joins Paubox as Head of Marketing

Paubox, a leader in HIPAA compliant email solutions for healthcare organizations, announced that SaaS marketing veteran Shawn Dickerson was named VP of Marketing. In this role, Dickerson is guiding Paubox’s strategic marketing initiatives for a suite of solutions that support the email compliance and security needs of medical practices, mental health facilities, hospitals and other entities covered by HIPAA regulations.

B2B E-mail Marketing: Top 5 Tactics for Lead Generation

According to Research, Over 48% of Marketers hail E-mail as the Best Method for Creating Internet Leads. A Successful Lead – Generating Plan Will Provide Your Company with 0ther Advantages, Including Increasing Revenue Generating.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

Marketing on a Shoestring Budget

Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

Does Outbound Sales Automation Bring Results? If Yes, Then How?

The traditional methods of marketing by companies are referred to as outbound services. The conventional outbound techniques include email marketing, cold calling, advertising, etc. The advancement of digital marketing has made possible the automation of various tools for making selling services easier. Outbound sales automations has been made possible with multiple sales engagement software available in the market. Email marketing has received a new twist with targeted marketing messages. Emails and messages are getting a personalized touch for more innovative ways of marketing. This is a simple yet effective approach for helping bigger marketing teams to increase their productivity.

Why 2022 is the year of ‘relationship marketing’

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

7 Simple Attorney Marketing Hacks

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in order to get their websites to rank higher on SERPs and make the most of their web traffic.

Intercom Launches Two-Way SMS and New Bot Features for Businesses to Deliver Better Customer Experiences

Intercom, the Engagement OS, launched three new capabilities to help businesses create powerful customer experiences and drive ongoing engagement.

How to Leverage Your Hotel Tech Stack to Improve Loyalty Program Engagement

Hotel operators have the necessary personal data, including buying trends and customer demographics, to develop a hotel loyalty program that attracts guests and encourages them to return.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

As The Cookie Crumbles, Welcome the New Era of ‘Relationship Marketing’

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.

Social Media Management Market Worth $63.74Bn by 2028 at 24.3% CAGR Led by Cloud-Based Deployment, Deep Dive Analysis of 18+ Countries across 5 Key Regions, 50+ Companies Scrutinized in New Research Report by The Insight Partners

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

A Modern Digital Public Relations Agency

More than ever, modern publicity has evolved with the advancement of the internet, social media, and other forms of public relations.