#Engagement related marketing articles

60+ Email Marketing ROI Statistics For 2025

In this article, we will explore the most recent email marketing ROI statistics to help you optimize your email campaigns.

Google launches Offerwall, a customizable content access tool for publishers

Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.

Anthropic just made every Claude user a no-code app developer

Anthropic announced Wednesday that it will transform its Claude AI assistant into a platform for creating interactive, shareable applications, marking a significant evolution from conversational chatbots toward functional software tools that users can build and distribute without coding knowledge.

Why subscription leaders are shifting to indirect growth with multi-service bundlers

Here’s why the shift to indirect is gaining momentum — and why subscription leaders now consider it essential.

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era

Google's AI Mode uses memory and context to deliver answers. Here’s what it means for advertising, targeting, and conversion.

Will AI ‘completely rewire’ loyalty programs?

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.

CommBox Declares the End of Traditional Websites with the Launch of CommSite

CommBox, the enterprise-grade, AI-powered customer engagement platform, today announces the launch of CommSite, a conversational AI orchestration platform that turns websites into dynamic, intelligent conversations.

5 ways AI can save marketing operations professionals hours every week

Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.

Omnisend Unveils AI-Powered Suite, Reducing Time for Ecommerce Email Creation and Personalization

Omnisend, a leading email and SMS marketing platform for ecommerce brands, has launched a suite of AI-powered tools that significantly simplify how marketers create, personalize, and target their email marketing efforts. The new features enable brands to automate repetitive tasks and deliver more relevant messages – reducing preparation time while boosting results.

5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience

Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.

How to use GA4 annotations to add context and clarity to your analytics

Finally, annotations return to Google Analytics. Use them to capture business context, align teams and speed up your analysis.

Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035

Email Marketing Market Overview:

How to win with your local marketing strategy (with AI, SEO, and Community)

Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.

What is SaaS SEO?

Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.

How Enterprise Search And AI Intelligence Reveal Market Pulse

Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.

Google now auto-upgrades Video Action Campaigns to Demand Gen

Google is upgrading Video Action Campaigns to Demand Gen, giving advertisers access to multi-format ads across YouTube, Discover, and Gmail.

5 ways to make assertive decisions in uncertain times, according to business leaders

Here's how to help your business flourish when change is the only constant.

YouTube Tests AI Features To Improve Search & Discovery

YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant.

Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority

Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.

How to use GA4 predictive metrics for smarter PPC targeting

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

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