The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

Email marketing is still relevant in 2021, and it will likely continue to be in the years to come. Why? Because you can monetize your list of contacts.

What is Online Marketing? Digital marketing is basically the part of advertising which uses modern and internet-based electronic media such as mobile phones, desktop computers and other similar digital devices and platforms to advertise products and services. This form of advertisement has helped businesses achieve remarkable success since the medium allows them to reach more people at a cheaper cost. Businesses can easily create a website from where customers can find all the information about their products and services. This form of advertisement is very effective as it reaches the target audience instantly.

New informational blog will help you fill the top of your marketing funnel

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

Even though fewer people have been reading their emails, (likely due to the economic uncertainty created by the pandemic and reduced inclination to spend on non-essential products and services) the report has highlighted the importance of providing subscribers with more value-added content than purely sales-driven information. Subscribers are looking for a richer journey than what traditional marketing campaigns can provide.

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

It takes patience, persistence and support internally and externally. You'll need to aggregate, clean and structure your data. But I believe this is the future of marketing and the future of direct mail. And it's here today.

Let’s take a look at the top reasons why email marketing is one of the most successful marketing strategies:

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Email has long been one of the key channels for businesses to communicate with clients or customers.

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.