Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Digital Creators Need Email Marketing

A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. There are certainly examples of creators who have risen to celebrity status and wealth — Khaby Lame (life hacks, TikTok), Charli D’Amelio (dancing, TikTok), and PewDiePie (comedy, YouTube) are all in this category. But the vast majority of vloggers, bloggers, podcasters, and the like don’t earn enough money to quit their day jobs and create full-time. While creators could try to up their TikTok, YouTube, or Instagram output to earn more, a practical solution may be digital products and email marketing.

Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. With overall app installs increasing by a significant 41% between Q1 2020 and Q1 2021 in Africa, the mobile app market has seen a surge in growth and innovation across gaming and non-gaming apps with non-organic installs for iOS showing strong positive growth.

Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

Email Subject Lines: 9 Copywriting Techniques to Boost Open Rates

Email is still one of the most effective channels to engage, convert, and retain potential customers, but it’s getting harder to stand out in people’s inboxes. By 2025, the number of emails sent and received globally each day is estimated to reach 376 billion—an increase of 28% compared to 2019, according to Statista. For this reason, writing engaging email subject lines has become more important than ever. You only have one chance to stand out and to grab your reader’s interest enough to open your email.

How Does B2B Automation Marketing Improve Campaigns?

Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

The Benefits Of SMS Marketing For Businesses

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

8 Ways to to Improve Your Email Marketing Strategy in One Month

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

Marketers Must Adapt and Evolve in the Era of Digital Marketing, Believes Jonas Muthoni

The opportunities for businesses to interact and connect with their target audiences have never been greater, thanks to the advent of digital content and technological advancements.

E-Mail Marketing For B2c: Proven Rules And Examples

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

Why You Should Ditch No-Reply Emails

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

How To Sanitize And Scrub Your Email Marketing List, Improve Engagement Rates

Email list hygiene is an important part of targeting your marketing, so it’s important to clean up your email list at least a couple of times a year.Email scrubbing is a process that works to keep your email mailing list healthy by removing inactive contacts. Marketers use it to raise their email deliverability and sender reputation, decrease the bounce rate of campaigns, and improve customer engagement rates.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

Exclusive Q&A: Party City gets sales bump from email marketing with AI

A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Navigating Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice, explaining its likely effect on email marketing and steps to prepare. In this post, I’ll review the impact thus far, including how marketers should adust moving forward.

Square launches email marketing tool Square Marketing

Square, the payment platform co-founded by Twitter CEO Jack Dorsey, has announced the launch of its email marketing tool, Square Marketing. Square Marketing is currently in early access in Australia, and is also available in the UK and US. Square Marketing offers users a platform to create, send and track email marketing campaigns.

Alexander Renner, the ex-Dynamic Yield MarTech expert, joins Netcore Cloud Inc to lead Partnership and Alliances

In his new role, Alex will be responsible for developing and nurturing key partnerships with its overarching goals, objectives, and strategies of expanding its foray into the North American market.

TowerData and FreshAddress Merge to Form Premier Email Data Company

“The merger of these two industry leaders provides an opportunity to further expand and set new standards of quality and service that enable marketers to clean, enhance, and safely grow their customer databases,” stated TZP Partner, Rodney Eshelman. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the evolving needs of our existing and future clients.”