7 Ways To Get Your Customers to Read Your Holiday Emails

Heading into prime shopping season is the ideal time to re-engage with customers and jump-start flagging email marketing campaigns. We asked marketing experts the best ways to attract subscribers and promote sales in Q4.

The Only Email Marketing Best Practices Guide You’ll Need in 2021

No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success.

Improve Your Marketing Strategy: Email Marketing and VoIP Solutions

VoIP solutions provide new ways for your business to interact with customers, learn about them, and integrate that knowledge into future campaigns. Here’s how VoIP solutions and your email strategy work hand in hand to boost your marketing success.

How to Create Triggered Emails

This article is for small business owners who want to improve their email marketing campaigns by incorporating triggered emails to boost ROI and audience engagement.

Email Marketing Is Still Key for Boosting Conversion – Here’s Where to Focus Your Brand Strategy

Email marketing has the highest ROI of any customer acquisition strategy, according to Dotdigital.

Re-Engagement Email Strategy (With Examples)

When your audience seems to lose interest in your email marketing campaigns, re-engage them with this strategy.

How Video & Animation Can Boost the Effectiveness of Your Email Marketing

This article provides a brief overview of all the benefits of using an animated GIF or video in email campaigns.

SMBs Show Their Grit: Owners Like Being On Their Own Despite Tough Conditions

The news is full of stories about small businesses going under due to the COVID-19 pandemic. But that hasn’t dimmed the entrepreneurial spirit, according to a study released Friday by American Express.

How Email Can Help You Manage the Dreaded Backorder

This article will help refine your backorder email strategy as well as help you build trust with customers and decrease the chances of a refund during those inevitable delays.

How To Write a Successful Email Campaign to Promote Your Product

If you are interested in a detailed step-by-step email campaign guide for promoting your products, keep reading this article.

12 Things To Double-Check Before Hitting Send On A Marketing Email

Here, 12 experts from Forbes Agency Council discuss the most crucial aspects that marketers should verify before sending any kind of email, whether it is part of a welcome, promotional, drip, newsletter, reengagement or any other type of email campaign.

Win-Back Email Newsletters: Engaging Examples for Marketing

Don’t lose heart. When it comes to email marketing, there is always an opportunity for a do-over. If subscribers have not finally unsubscribed, you still have a chance to win them back with a re-engaging Win-Back email.

How to Monetize Your Transactional Emails [The Complete Guide]

Transactional emails are crucial to your customers and therefore have a higher impact than your email marketing efforts. To prove that point, we’ve collected some statistics on how transactional emails perform.

How to Refine Your Triggered Emails in the Age of Personalization

Triggered email, defined as an email deployed when an individual takes an action or meets a condition defined by the sender, has been around since the early 2000s.

7 Innovative Small Business Marketing Tips

Well, fortunately, we’re in the business of increasing visibility for your small business so we know what works. Read on to learn about seven innovative ways to engage in small business marketing.

Five Ways To Cut Marketing Costs During The Pandemic

Here are some ways we've seen our clients and others cut marketing costs while still reaching their audiences during the current pandemic.

Creating an engaging email marketing campaign that avoids the junk folder

The key to a successful email marketing campaign is investing in the right tools to plan, automate, track, and analyse your outreach.

The 3 Best Types of Videos to Increase Your Customer Retention Rate

While it makes sense to experiment with every type of video, some are more likely to generate results than others.

Email Marketing for Consultants

Why email marketing is vital for a consultant,what email campaigns are a must-send and how to take your email marketing to the next level

How to Excel at Engagement-Based Email Marketing

8 Ways to Improve Your Email Marketing Campaigns