In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, announced today the launch of its new beta workflow automation feature in Campaigns by Pipedrive. Designed to help customers simplify marketing campaign management and bring their sales and marketing teams onto one platform, the new automated solutions aim to empower marketers by helping them to optimize the marketing strategy, reduce workload and tap effectively into data.

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

For businesses to succeed in the modern world, keeping pace with rapid developments and completing digitizing has become essential. With the pressures of such a competitive market, businesses need to develop real strategies to increase efficiency and achieve more in less time, while also growing their audiences. As a result, automation is a critical component for brands building the multifaceted strategies required when creating a strong online presence. When used properly, marketing automation can help your business achieve great results, whether it's in simple sales processes, customer support, or even content planning on social media platforms.

First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.

Starting early in your college days and giving wings to your business idea means you have more time to experiment in the market, create better networking, greater risk-taking abilities, scope to upgrade your business skills and have more years to remain in the business world. With so many advantages, you can’t ignore the opportunity that lies ahead for you in the business world. With correct strategies and the right skills, including sales and marketing and finance, the sky’s the limit.

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.

RMS North America, a leading provider of cloud-based reservation and property management systems to the hospitality industry, today released its Complete Campground Marketing Toolkit. Campground owners and managers will now have access to email templates, a first-time camper guide, an industry report, and actionable insights on current marketing best practices within the comprehensive toolkit. Resources specifically designed to help campground owners and managers kickstart marketing efforts.

Here are a few marketing budget truths that can help ease this grey area for marketing leaders: Digital Marketing Doesn’t Have to Be Expensive, Working with Less, Adapting a more Stringent Marketing Measurement Strategy.