#Engagement related marketing articles

SAP Sapphire 2025 signals a bold shift in AI-powered business applications

At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.

From data to dollars: Why email marketing is key to scalable business growth

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

Why SaaS vendors must shift from transactions to embedded partnerships

Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.

Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition

The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.

LinkedIn’s new playbook taps creators as the future of B2B marketing

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.

The Power of Progressive Web Apps for Digital Marketing

Web Apps

Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands

Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.

12 actionable tips for the Google AI Mode era

Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.

Smart ways to use AI in your digital marketing strategy

GUEST OPINION: If digital marketing is still just publishing without rethinking the strategy, hoping for the best, you truly need to consider how you're doing it.

Bridging the gap between mental availability and momentum in B2B

Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum.

5 LinkedIn Ads tests to run to drive growth

LinkedIn’s not just an awareness play anymore. Try these five ad types, tune your offer, and start pulling qualified leads into your funnel.

How to create personas for SEO: Aligning content with real search intent

When you market your business, who are you marketing to? Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience? To find out, you need to create search engine optimization (SEO) personas.

Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies

The global programmatic advertising market is witnessing a significant transformation in the way digital ads.

AI Tools Transform Digital Marketing with Personalization

The digital marketing landscape is shifting with AI-powered tools like Adobe GenStudio, enabling personalized, on-brand content at scale. Conversational AI, like ChatGPT, redefines success through online mentions, prioritizing authentic storytelling over traditional ads. This blend of personalization and dialogue fosters engagement, reshaping how brands connect with consumers.

What makes humanized AI text more engaging for email marketing? 6 key factors to boost response rates

Humanized AI text helps email marketing feel more natural and engaging to readers. This shift in how messages are written encourages better interaction and creates a more welcoming experience for anyone receiving them.

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.

HubSpot announces deep research connector to ChatGPT

HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.

Industry Voices , Luxury Automakers Leverage AI-Powered Marketing

One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.

Google shares 8 ways to be successful with AI Search experiences

Google says AI Overviews drive better clicks, but offers little new guidance – even as AI Mode threatens to further shrink organic traffic.

Google finally launches NotebookLM mobile app at I/O: hands-on, first impressions

Among the numerous announcements search giant Google made this week during the 2025 edition of its annual I/O developer conference (short for “input/output”), one of the most notable for enterprise leaders is that it is finally bringing its hit conversational AI application Notebook LM, previously available only on the web, to the Google Play and Apple App Stores.

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