yan Austin, Bluetent’s Director of Email Marketing, and his expert team have helped clients successfully pivot their email strategy for the new challenges presented in 2021. Austin has identified two marketing concepts that all vacation rental brands should consider implementing for the summer—and beyond.

Chatbots are quickly becoming a popular digital marketing tool for positive customer engagement and increasing brand reviews

Affiliate marketing is a great opportunity to make money. How? Promoting other people’s products and services with your affiliate link generates commissions for you every time someone buys something from the site. How do you get started with it? There are many different ways people are earning from affiliate marketing! Read on to find out more about 8 of them.

This week, we are tackling the practice management topics of creating processes, your ideal number of clients and creating engaging email newsletters. Our first piece of the week takes a deep dive into creating standard operating procedures for your business. Our next piece is a video that covers why more isn’t always better. Our final piece provides tips to engage your client contact list.

Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

In today’s world, e-commerce is a critical component of becoming a successful retailer.

While B2B newsletters typically get less engagement than business-to-consumer (B2C) emails, they’re still a tremendous way to nurture your audience and boost your brand awareness.

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

Email service providers, also known as ESPs, are tools that help to completely change the way you do business for the better.

With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the 10 best digital marketing tools for small businesses to take their sales and business to the next level.

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

Email scrubbing refers to the practice of eliminating from your email list all of the addresses belonging to contacts who are non-responsive or who no longer use that email as a point of contact. The reason why you want to do this regularly is because if you exclusively send communications to people who want to hear from you, you’ll increase your open and click-through rates — in turn improving the quality of your leads and ultimately resulting in a higher conversion rate.