The Secret to Writing Emails with Military Precision

Strategies to ensure your message is heard while saving valuable time.

Top 10 Email Marketing Templates and Design Examples You Need to Try

An average person is reported to receive about 88 emails per day, making it absolutely essential for email marketers to create email campaigns that stand out. And although email marketing is a cost-effective channel to connect with prospects and customers as well as to generate maximum return on investment (ROI), building new email designs that are creative, engaging, and concise, can be a challenge.

5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data.

The Next Evolution in Email Marketing: Beyond Personalization

We're witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people's preferred way to communicate.

2 Email Marketing Hacks to Get Your Resend Campaigns Opened

Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign.

Email Marketing: Essential Content Elements

The structure, style and subject line you use for your emails are critical to their success or failure.

How to Perfect Your Email Marketing Strategy This Holiday Season

Authentic and relevant messages personalized to holiday shoppers will help foster customer loyalty and retention.

Busting email marketing myths

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?

Last-minute Tips to Get Your Email Marketing in Shape for Black Friday and Cyber Monday Sales

How to stand out in your subscribers' inboxes during the holiday rush.

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

Email marketing has proved to bring on highest return on investments from time to time, in terms of money and efforts combined.

Gaining More Exposure for Your App with Email Marketing

Email marketing is a cost-effective and high ROI generating method of marketing your mobile app.

How to Create a Winning Black Friday Email Strategy

The biggest shopping day of the year is almost here, and here's how to stand out.

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Email marketing is a great way for businesses to learn about problems their customers are solving.