5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data.

The Next Evolution in Email Marketing: Beyond Personalization

We're witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people's preferred way to communicate.

2 Email Marketing Hacks to Get Your Resend Campaigns Opened

Recently, I laid out core principles on who to send a resend email marketing campaign. Nonetheless, one of the biggest questions of the resend campaign went unnoticed. Of course, I am talking about how and when to resend an email marketing campaign.

Eight Tips for Making Email Campaigns Mobile-Friendly [Infographic]

Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them delete emails that don't render well on mobile screens. And that's not the worst part: Some readers will simply unsubscribe from your emails if they don't render as they should on mobile.

The Growth & Popularity Of Email Marketing And How CPM Campaigns Secure Premium Space

Email Marketing Is Prevalent Because It Works

Busting email marketing myths

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?

On CRM: Ads In Emails? Really? A New Study Says Yes.

You would think that in today's world of advertising overload most recipients would be turned off. Turns out they're not.

40+ Powerful Email Marketing Statistics You Should Know in 2019

The trends are always changing.

You’ve Got Mail: Top 5 Email Marketing Solutions

One of the tentpole features of marketing automation.

Milkshake marketing: Applying the ‘Jobs to be Done’ theory to your email marketing campaign

Email marketing is a great way for businesses to learn about problems their customers are solving.

Take your marketing automation further with AI

Your business can benefit by embracing these game-changing advancements.

5 Advanced Email Marketing Tools for 2019

Well-developed software can help with marketing automation and highly targeted messaging.