7 Ways to Make Digital Marketing Work For Your Business

Wondering what makes digital marketing so important? Here are the key reasons why your business needs effective digital marketing to grow and thrive.

Reasons Why Email Marketing Is More Effective Than Social Media Marketing In 2020

Indeed there are some ways in which email marketing actually outdoes social platforms from a marketing perspective, and here are just a handful of these key benefits it has to offer.

9 Tips to Improve your Email Marketing ROI

In the digital era, email marketing is one of the most cost-effective and efficient marketing tools. According to a study, an average marketing ROI is 122%, which is much higher than other digital marketing channels.

How SMEs Can Leverage Email Marketing In 2020

Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing.

The Benefits of Setting up an Email Marketing Program

Email marketing is one channel that not every advertiser chooses to include in their affiliate marketing strategies. But here is why you should.

The 10-Step Effective Content Marketing Campaign

What makes for successful B2B and B2C lead-generating content marketing campaigns? There are 10 key steps.

The Ins And Outs Of A/B Testing

While A/B testing sounds simple, we've found that there are finer nuances to it that you need to get right in order to derive value out of it.

Email Marketing: Essential Content Elements

The structure, style and subject line you use for your emails are critical to their success or failure.

Top 10 Email Marketing Templates and Design Examples You Need to Try

An average person is reported to receive about 88 emails per day, making it absolutely essential for email marketers to create email campaigns that stand out. And although email marketing is a cost-effective channel to connect with prospects and customers as well as to generate maximum return on investment (ROI), building new email designs that are creative, engaging, and concise, can be a challenge.

Email Marketing Ideas for E-commerce Websites

Email marketing and e-commerce are mutually reinforcing elements. While they can exist independently, they are inseparable when it comes to online sales. Here are 3 strategies to incorporate.

Carry On: Four Big Email Marketing Trends to watch for in 2020

Here are four significant email marketing trends that will worth watching in 2020.

How to Set and Reach Actionable Content Marketing Goals

Your business depends on its content to drive organic traffic to your website, generate sales, grow your email list, and more. People won’t trust your brand or invest in it without learning more about it first, which is why your content marketing strategy must be actionable and practical.

10 Ways to Leverage Email Marketing for Lead Generation

Every day, about 124.5 billion emails are being sent for businesses across the globe. So, it makes perfect sense to spend some time eyeing for the best strategies to capture your potential customers’ attention via email marketing.

7 B2B Marketing Trends to Embrace in 2020

If you're following 2019's marketing blueprint, you will inevitably fall behind. To stay ahead you must stay on top of whats new in marketing. Here's a look at what marketing trends you should embrace this year.

Gaining More Exposure for Your App with Email Marketing

Email marketing is a cost-effective and high ROI generating method of marketing your mobile app. It can ably enter into any inbox, and sell your app as the most effective solution for the target audience.

How Small- And Medium-Sized Businesses Can Get Started With Email Marketing

No, it's not the trendiest or most glamorous tactic, and no, you're not likely to win "Ad Campaign of the Year," but good old-fashioned email marketing can offer a tremendous return with minor investments of time and money — especially for small- and medium-sized businesses

How to Use Data to Enhance the Effectiveness of Your Email Marketing

The key to relevant and effective emails is subscriber data.