B2B email marketing tips & best practices + Free Template

Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

Benefits of sending marketing emails

Email marketing is an efficient way to make relationships with clients.

Interactive email marketing software, Mailmodo, raises $270K from Titan Capital, others

Mailmodo, an interactive email marketing software for businesses hasraised $270K in the pre-seed round funding by Titan Capital, Firstcheque, Gameskraft, Angellist and other marquee groups of investors including Archit Gupta, Deepak Diwakar, Harsh Shah and others. Mailmodo helps businesses create interactive app-like emails to get a better return on investment from email marketing.

Pathwire expert on finding the best path to email engagement in 2021

With email still the number one preferred method for all types of brand communication, Will Conway, CEO, Pathwire, tells Intelligent CIO how a new study provides an insight into the best ways email can help brands stay in touch with customers throughout a period of unprecedented uncertainty.

How AI helps execute better email marketing

Today, we are going to discuss how AI helps improve email marketing execution.

5 marketing tips for information security professionals

Here are the best ways to connect with your current and potential customers.

Email Marketing Isn’t Dead. You Just Need to Write Better Emails…

Before you throw in the towel and assume that email marketing is dead, try implementing these tips.

4 Tools e-Commerce Businesses Need to Invest in Right Now

2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in consumers’ behavior by forcefully probing them to purchase online, thus spending online far more than any of the previous years to date.

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.

Creating a B2B lead generation strategy in the Covid economy

With the long-term shift to digital business environment B2B businesses can drive their lead generation strategies by rethinking their approach and focusing on the following aspects:

2021 Email Marketing Resolutions

Here are four resolutions for marketers looking to increase the effectiveness of their email programs in 2021:

6 Ways Brands Can Use Social Selling to Win Customers

What is Social Selling and Why Does it Matter?

CMOs say companies are more prepared to pivot than before pandemic, study finds

A vast majority of CMOs (91.6%) says companies are either much more (45.8%) or somewhat more (45.8%) prepared to strategically pivot in 2021 compared to before the pandemic began

The Future of Email Marketing – Maropost releases an exclusive Email Marketing Trends Report

After purposefully engaging some of our incredible partners (like GetEmails, Neto, Hawke Media, Synchronicity Marketing, Digioh, Zembula, and QDM Inc), we are happy to share that we have gathered enormous feedback and insights about what the future looks like for email marketing.

What is Marketing Technology or Martech? Exploring the Marketers Scope

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500

CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth

12 Online Selling Tips For Growing Your Business In 2021

Offering convenience, better prices and even free shipping (in most cases), the number of online stores and e-sellers are now in the thousands — and they provide items in just about every category.

Digital Marketing Ideas For Industrial Distributors

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for.

WearKnox shop gives UT digital marketing students a taste of the real world

Digital Marketing students have attempted to tie designs to on-campus themes, a T-shirt for March Madness, a coffee mug for coffee shops, and they are researching Scruffy City concepts.

Email Marketing vs Social Media Marketing: Which One’s Best for You?

The answer lies in the ability to used both in tandem. They both should be a part of your digital marketing strategy. You just have to find a time and place for both these channels. If your prospects react to lengthy content and prioritize communication, reach out to them via email. If they want quick and prompt responses, use social media to engage them. When used collectively, both email marketing and social media marketing can be an unstoppable force in your digital marketing arsenal.