Top 2021 Email Marketing Service/Software Package – Entrepreneurs Guide Released

Digital content marketing expert and industry author Scott Hall, founder of ScottHall.co, has released a comprehensive comparison guide to the best email marketing services available to today’s entrepreneurs and bloggers. The report covers software features, costs, and segment-appropriate recommendations.

MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

HubSpot : How Apple's iOS 15 Could Impact Email Marketers

How Email Marketers Can Navigate Apple's Open Privacy Changes

Best free CRM software 2021

A boost in your sales productivity, for free

MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:

How email services can help grow your business and attract customers

In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

HubSpot : 5 Email Unsubscribe Button Ideas That Could Save Subscribers

When it comes to email marketing, having users unsubscribe is a natural occurrence. By making the process as straightforward, simple as possible, you can create a better experience for your contacts and brand.

How Artificial Intelligence Is Changing the Future of Digital Marketing

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

5 Simple Strategies to Update & Automate Your Email Marketing

Utilizing the latest email marketing strategies is a great way to expand the reach of your business and help you connect with a wide range of customers. You also want to stay in touch with those prospects who didn’t purchase your offer…yet. They might need a little more convincing that you know your stuff and email marketing is an easy way to get inside their inbox and appeal to them. Looking at ways to improve your email marketing strategy is essential to your success.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

Email Marketing for Realtors: Benefits and Strategies

Successful real estate agents employ a suite of marketing strategies that not only sell but also nurture and grow their customer base. Email marketing is one of these strategies. When done right, email marketing boosts sales, brand awareness, social media footprint, brand advocacy, website visits and leads, and much more. Here is an in-depth overview of the main benefits derived from email marketing for realtors.

5 Proven Tips To Use Email For Marketing Your Holiday Promotions

You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.

Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

3 eCommerce Marketing Mistakes Not to Repeat

The message for marketers here is obvious. Just try to avoid as many mistakes listed as possible and don’t be afraid of trying something new like live streaming and other trendy approaches. When you are able to tick all those issues as resolved, then your eCommerce store will be more profitable and loved by buyers.

Sales and Marketing Software Leader, Polaris Software, Doubles-Down on Customer Interactions, Surpasses 1 Million Users

Growth has been spurred by the demand from SMBs to market online and through strategic acquisitions. Polaris Software revenue grew by 23% in Q2 YOY and earlier this year, Polaris Software acquired contact management app, Contacts+ to fuel customer growth and bring new ways for users to ignite relationships.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

Seasonal marketing refers to marketing that revolves around special holidays. As cultural and popular business events like Christmas or Black Friday come around, there’s heightened excitement, which forms the perfect foil to support your marketing efforts.