How To Clean Crm Data To Improve Efficiency And Productivity

A Customer Relationship Management (CRM) database contains every bit of insight and data you collect on your customer relationship program. CRM data helps with marketing and CRM datasets are stored and analyzed on the CRM system. The longer a database stands without cleaning, the more difficult it is to use, and unclean CRM data is useless to both humans and automation tools. In the same vein, to successfully pursue personalized marketing, email marketing, account-based marketing, etc., flawless CRM data is vital.

4 Qualities You Want from Your Email Marketing Agency

An exemplary digital marketing strategy should always explore all potential avenues of communication with customers.

Digital marketing is important to your business – here’s why!

No matter what kind of business you start, you are anxious to see those first customers, clients, and orders come through the door.

Inbox Suite: The All-in-One AI Email Marketing Suite to Launch in December 2021 Article Two

The platform allows modern marketing teams to create stronger customer engagement, implement data-driven strategies, and increase revenues in their email marketing programs using machine learning algorithms.

76ers Buy Black Program Opens Applications for Black Business Owners in Greater Philadelphia Region

The Philadelphia 76ers have announced that the second annual round of applications for the 76ers Buy Black Program will begin today and continue through Dec. 10 at midnight via

ETSY Tackles Holiday Shopping FOLA: Fear Of Late Arrival

Etsy has the antidote for shoppers who are experiencing FOLA (fear of late arrival). Etsy sent an email campaign to attract shoppers who may be growing concerned about delivery delays in the leadup to Christmas by suggesting they shop local.

3 Email Specifics Marketing Grads Should Be Aware Of

Email marketing, according to several data agencies, may return $ 44 for every dollar spent, making it one of the most cost-effective promotion techniques accessible. Email marketing is still a powerful and growing marketing channel, with a global reach of over 3.9 billion people. Not only does it have more users than Twitter, Facebook, and Instagram combined, but it also has more than half of the world’s population.


You must look at the sales and marketing process as a whole. By focusing on the entire sales and marketing system from beginning to end you create a meaningful journey for your customer, that will be sure to build a lasting relationship. Process-focused marketing looks at the sales and marketing process as a whole, in three steps.

Learn How To Grow Your Business With These Skills

If you’re a new business owner, or even a seasoned one, then you may wonder what skills you need to grow your business into that special success story. In this blog post, we explore skills that will make you transform how you run your business. Here’s a breakdown of critical skills that will make you a better leader and how to get them.

Integrated Marketing: How To Get Started The Right Way

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

3 Tips to Innovate Your B2B Marketing

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. In this post, we take a look at three ways to innovate your B2B marketing, while preserving the results you are already getting.

Lumavate Announces Simon Mutlu as Chief Revenue Officer

In this role, Mutlu will lead all revenue efforts for the no-code app development company and will significantly start scaling the company’s sales organization.


With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022.

Survey: Trade Shows Still Vital to Broadcast Tech Market

Report shows pandemic accelerated evolving relationships between vendors and customers Released an Ultimate Guide to Email Gamification

When email gamification performs, how to start off with it on the right foot, what benefits it brings, and what possible ways and tools there are out there to let you build gamified emails with little to no coding skills, at no cost — Stripo shares the answers to these questions in their eBook.

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

Post-COVID marketing – everything to know

It’s fine if you cannot make sense of all the changes by the COVID-19 crisis. We’ve had pandemics and economic downturns, but they never happened on such a scale before. Fortunately, this article will show you all the latest consumer and marketing trends that can help plan your next marketing campaign! We will have to start by discussing how people are now acting and thinking because of COVID-19. Then, we’ll recommend the strategies you’ll need for your next marketing campaign. You’ll also explain how your company may work with these insights.


There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Influencer marketing for mobile app promotion

It’s not enough to spend money and time on developing a mobile app. With millions of apps around, you need to promote your app and make it stand out effectively. The proper mobile app promotion techniques and strategies increase your app visibility and demand to reach your target audience. Here are six of the best and effective mobile app promotion strategies available.

2022 marketing resolutions for capturing new business in a digital-first world

Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.