Reasons Why Email Marketing Is More Effective Than Social Media Marketing In 2020

Indeed there are some ways in which email marketing actually outdoes social platforms from a marketing perspective, and here are just a handful of these key benefits it has to offer.

9 Tips to Improve your Email Marketing ROI

In the digital era, email marketing is one of the most cost-effective and efficient marketing tools. According to a study, an average marketing ROI is 122%, which is much higher than other digital marketing channels.

How SMEs Can Leverage Email Marketing In 2020

Regardless of industry, email marketing can help SMEs by fostering better customer relationships, the high website traffic, and creating a substantial brand value to help keep growing.

How to optimize your cart abandonment email strategy

Unfortunately, most of us in the ecommerce scene know the problem of ‘cart abandonment’ all too well. The phenomenon describes the process when an engaged customer adds your product to the cart, but for some reason does not complete the purchase.

5 tips to improve your charity’s email marketing strategy

Is it your charity’s new year’s resolution to improve its email marketing campaigns? Here are five things you can do to get ahead now and start improving the click-through rates and engagement of your emails.

The 10-Step Effective Content Marketing Campaign

What makes for successful B2B and B2C lead-generating content marketing campaigns? There are 10 key steps.

Five Ways to Make Email Marketing More Effective

If you depend on email to generate leads and drive revenue, it’s critical to understand how the email marketing environment has evolved and how to maximize email engagement.

5 Proven Methods for Mastering Sales-Centric Subject Lines

Here are some vital tips of mastering the sales-centric subject line.

Top 10 Email Marketing Templates and Design Examples You Need to Try

An average person is reported to receive about 88 emails per day, making it absolutely essential for email marketers to create email campaigns that stand out. And although email marketing is a cost-effective channel to connect with prospects and customers as well as to generate maximum return on investment (ROI), building new email designs that are creative, engaging, and concise, can be a challenge.

How To Make Non-Boring Content For Your Email Campaign

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!

Four tips to maximize content creation for personalization

Brands need to be able to quickly and easily create experiences with rich content if they want to scale personalization efforts, increase speed to market, and adapt to emerging trends.

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key

22 Marketing Experts: Here’s What To Expect In 2020

Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results.

3 Tips to Elevate Your Brand’s Email Program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds.