How Businesses Can Utilize Email and SMS Marketing to Engage More Customers

The success of brands depends on how they relate with clients. However, creating a loyal customer base takes a lot of work. That’s why businesses need an automated engagement platform for SMS and Email marketing. The move will enhance their brand visibility and boost sales.

13 Ways To Increase Your Ecommerce Sales This Holiday Season

Optimize your website speed, Optimize your mobile experience, Email marketing automation flows, Plan your campaigns ahead of time, Start advertising early, Leverage audience segmentation, Create a sense of urgency, Ad retargeting, Offer free shipping and returns, Create holiday bundle products, Use cross-selling and upselling to increase impulse buying, Create unique, themed landing pages and email campaigns, Prepare customer service ahead of time.

A Guide on How and Where to Buy Wholesale Products to sell on Amazon

Amazon Marketing Service (AMS) is a service that allows sellers to run their business on the platform by providing them with access to thousands of products in one place with free shipping benefits. It also allows them to create their own branded store pages and increase sales through email marketing campaigns using Email Autoresponder tools offered by AMS. Amazon is an excellent platform for selling your products. It is among the best spots to sell your products as it provides a wide range of customers from around the globe. However, you need to research before listing your products on Amazon because many other sellers also have an account on this platform. This guide will help you find out how to buy wholesale on Amazon.

Solving a startup financial quandary: Five ways to encourage repeat business


5 Ways to Write More Successful Emails This Holiday Season

Companies around the world strengthen their email marketing during the holidays. Not only is there amplified potential but also, it’s the most competitive season. According to data published by the NFIB, one-third of small businesses report that the fourth quarter is their most profitable. Some approaches are obvious, like putting more thought into planning and paying greater attention to detail. However, there are some potential email missteps during the holiday season. Could you be making one of them? Here are the top ways you can have a successful holiday season along with some possible mistakes to avoid.

Permission-based Marketing: Top Factors to Keep in Mind

The marketing landscape is evolving at a breakneck pace. And one has to keep abreast of these changes and adapt to them so as to not get crushed by the cutthroat competition outside. Consumers are getting wiser and well-informed. You can no longer softsoap them into buying your product or service just like that. Recent surveys and studies done on consumer behavior indicated that they want to be engaged and interacted with and support the company’s cause. So, it is more important to listen to what your target audience has to say. As consumers have become highly selective in their choices concerning services, products, and experiences, you must moot and adopt permission-based marketing.

Email marketing is an important part of any online marketing campaign

An email marketing tool(opens in new tab) is software used to design, schedule, and automate marketing via email. Email marketing services such as Omnisend(opens in new tab) can be used to drive sales through email newsletters, abandoned cart recovery, and automatic emails triggered by customer behavior. In this guide, we’ll answer the top questions about email marketing services to help you decide the best email marketing software for your needs.

Old stalwarts email and TV powered many brands’ Black Friday and Cyber Monday campaigns

The news: With the holiday shopping season in full swing, relationship marketing provider CM Group and television analytics firm iSpot released data on how brands and retailers doubled down on email and TV during the critical Black Friday and Cyber Monday selling period.

Finding The Right Facebook Campaign Objectives For Your Business: A Complete Guide to Advertising Strategies

Facebook and Instagram have a combined 4 billion daily users (Via DataReportal). When it comes to digital marketing efforts, nowadays, one simply can’t afford to not leverage the power of Facebook Ads. However, finding the right Facebook campaign objectives for a business can prove to be a dicey proposition for some. Choosing the wrong objective for a business not only targets the wrong people but costs more money in the long run.What follows is a breakdown of Facebook campaign objectives and what kind of businesses should be utilizing them.

Mailchimp vs Flodesk

Both MailChimp and Flodesk are effective email marketing tools with their pros and cons. MailChimp offers a much broader feature set and better customer support than Flodesk. Flodesk offers a better user experience and is more economical. We think big enterprises with significant marketing budgets will be best served by MailChimp and the platform’s extensive feature set. Flodesk is best suited for small enterprises with limited marketing budgets and needs.

Black Friday and Cyber Monday Might Be Over—But These Little-Known Strategies Will Help You Sell Big in December

Let's consider how to make it happen for your online retail business: Can your website handle it?, Are your prices competitive?, Are you growing your customer list?, Do you have an "abandoned cart" protocol?, Are you taking advantage of the whole season?

FABFITFUN, Inc. Secures Patent that Enables Parcel Services to Serve Demographically Targeted Ads

FabFitFun, the leading lifestyle membership for women, announced that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new advertising ecosystem to reach consumers. This functionality includes building rich recipient demographics and serving appropriately targeted ads that could be deployed via package tracking pages, package status email updates, mobile apps, and other related digital and physical venues.

Easy ways to attract more customers this Christmas as a small business owner

The Future UK shopping trends report 2022 shows that since the pandemic more of us are shopping online and this trend is set to continue. Not only that, more and more people are window shopping online and doing their research before they buy.

Mailchimp vs Sendinblue

We compare these leading email marketing platforms

7 Cost-Effective Ideas To Grow Your Business

Offer Discounts for Favorite Products, Offer Vouchers, Start a Flash Sale, List Your Business on Google My Business, Build a Website, Create a Mailing List, Join Local Events

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels

How to Nail the Art of Visual Email Marketing

All these make up a high-converting email. But there’s one more thing that helps in getting maximum ROI from your emails. That’s attractive visuals. Vennage has revealed that 49% of marketers rate visual marketing as “very important” for their marketing strategy. Three days later, people will probably remember only 10% of the information they hear but 65% of the information if it is presented with a suitable image. So, if you want your emails to make a difference and prompt the subscribers to take action, using visuals is a must. That said, let’s take a look at all the different types of visuals and rich media you can use to enhance the email’s aesthetic appeal.

5 Brilliant Ways to Reduce Shopping Cart Abandonment

Let Users Track and Change Their Cart, Offer a Limited-Time Discount, Use Social Proof to Build Trust, Simplify Your Checkout Flow, Create an Email Recovery Campaign

Four Tips For Making Your Business Website More Useful

When it comes to your business, you shouldn’t neglect your website. Your website will be far more useful to you than you think. Even if your running a business that doesn’t do transactions online (such as a café), you’re still not going to want to neglect this. Having a good website is the bridge that helps visitors become customers. And, it’s great for enhancing customer service too. So, here is everything you need to know about making a helpful website!

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.