A Quick Guide to Creating Email Marketing Funnels

Different leads are currently in different parts of the funnel and it’s your job to use your small business email marketing expertise to move them down this funnel to get them closer to making a purchase.The way you speak to them, the content you send them, and the type of emails you create will vary depending on the funnel stage. Here’s how you can create a funnel to keep your leads interested and show them why they should buy what you’re selling.

Email Marketing Best Practices to Drive Revenue

Email is a really effective marketing channel. According to Lyfe Marketing, the median email marketing return on investment (ROI) is 122%. Yet it’s a very competitive channel with emails flying into your customers’ inboxes at breakneck speed. Let’s be honest, achieving inbox zero is something most of us can only dream about. That’s why you need to carefully hone your craft and think carefully about what you’re doing before you start firing messages off to customers. We’ve put together a list of email marketing best practices to make sure your campaigns hit the right note with your customers and, ultimately, drive revenue for your business.

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

6 Email Deliverability Best Practices You Need to Supercharge Campaigns

The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Let’s look at some available tools to turn window shoppers into paying customers.

2022 Digital Marketing to Life Scientists Survey - ResearchAndMarkets.com

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

Soft Bounce vs. Hard Bounce Email: What’s the Difference?

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

Learn How to A/B Test Your Emails to Boost Conversions

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try

Personalisation and Automation – The Next Iteration of a Communication Legend

Older than the Internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.