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Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

89% of marketerssee the ability to measure and analyse marketing impact as a top priority. That’s whySALESmanago, the Customer Engagement Platform, has launched a new suite of capabilities, including its mobile-first Email Designer, eCommerce Dashboard and Workflow Generator. Created by eCommerce specialists working with Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret, these SALESmanago capabilities empower users to access expert know-how and achieve marketing goals while simultaneously proving ROI.

While looking for a new role, what about emails or voicemails?

Etsy will also improve the tools and resources available to them – Moskowitz said “thank you” coupons were popular with sellers and Etsy would work to make them easier to use this year – and would also introduce new types of offers for sellers. More pricing tools are in the works, and Etsy is investing in chat support and trust and safety. Etsy will also provide sellers with “even more insights into how your ads are working for you, so you can better understand what shoppers are searching for, and make smarter decisions about how to use your marketing budget to expand your reach.”

Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

Artificial intelligence-based marketing tools are proliferating. Example use cases include ad optimization, competitor monitoring, content creation, and more. Some of the tools include human editing features; others act autonomously. Several are free to use. Here are 21 AI tools to streamline marketing and drive results.

"Stensul reduced the time teams spent on email production-related activities by making it a highly-efficient process that freed up valuable time to focus on program strategy and driving results," said Noah Dinkin, Stensul's Founder & CEO. "We took our deep learnings from email creation and brought it to landing page creation. Many marketing teams told us their campaigns often call for emails and landing pages.

To help you find the right solution for your brand, here are five of the top email marketing solution providers for D2C brands. These providers offer a range of features and tools designed to help you create and send effective email campaigns, track your results, and grow your business. Whether you’re just starting or looking to scale your email marketing efforts, five email marketing service providers for D2C Brands providers can help you achieve your goals.

AI is slowly making its way into the daily tasks of advertising professionals. Like ChatGPT, there are many AI marketing tools that can prove effective for ad professionals. Social Samosa lists a few.

Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.

Alphabet’s Google on Tuesday unveiled a flurry of artificial intelligence (AI) tools for its email, collaboration and cloud software, taking aim at Microsoft days before its rival is expected to make a similar announcement.

Cold marketing pitches delivered through LinkedIn messaging often falls flat with the recipient. But digital marketers are starting to flip the script on that narrative and deploying effective automated LinkedIn prospecting campaigns, writes Mike Mayer, CEO of Main Event Digital.

The podcast is intended to provide small business owners and marketers with tips, insights, and best practices for marketing their businesses effectively.According to a press release by Constant Contact, the “Be a Marketer” podcast will cover a wide range of topics, including email marketing, social media marketing, content marketing, and search engine optimization. The podcast will feature interviews with marketing experts, entrepreneurs, and small business owners who have achieved success through effective marketing strategies.