In my opinion: improving retail customer engagement requires a mobile mindshift, says MoEngage

When you think from the perspective of the available real estate of a smartphone vs. a desktop computer or a TV screen, you will think differently about everything.


Whatever the company or the industry,a few tried and true e-mail marketing best practices can only help guide success.

Text Messaging SMS Marketing Top Brands Use Successfully

Texts are a direct line of communication with a company's most loyal customer base. For company brands wanting to stay on the cutting edge of marketing to maintain and grow their customer base, text marketing is a necessity.

What is Predictive Content Personalization?

Content personalisation can take many forms, but it is generally intended to deliver better value and more relevant content to users, help them find the content they need, and make them convert quickly. A personalisation strategy can be based on rules or machine-learning algorithms, or both.


If you've got a mobile app you want to promote, these courses will teach you the best ways to get more users.

Boost Your Email Engagement in 15 Minutes or Less

Even if you are completely new to email marketing, you stand a good chance of growing your brand if you keep analyzing your campaigns’ performance and encourage feedback. In a nutshell, that’s all there is to success.However, the trick is in getting people to actually open your emails, which is a bigger challenge than the quality of the actual offer and the content of your messages, believe it or not.

Text Messaging SMS Marketing Top Brands Use Successfully

Email marketing has, on average, a return of 42 dollars for every dollar spent, depending on your industry.With that kind of return, it’s no surprise that most businesses are actively working on developing lists of their targeted audience members, and if they’re not, they should be.Because collecting email addresses from potential customers doesn’t have to be complicated, and shouldn’t be, it’s one of the most sound and important investments you can make in your marketing plan.

Here Is Why Your Email Marketing Campaign Might Not Be Working

You’ve put in all your efforts to make your email marketing strategy successful, but does it get reflected in your ROI? If your efforts do not match your expectations, you are in urgent need of a course correction. As a matter of fact, the ROI benchmark for email marketing is 4400%, and you can be optimistic about achieving even higher results provided your email marketing strategy works optimally. Let me share my two cents from the experience I gained while working with organizations of different sizes hailing from different sectors working at a leading email marketing agency. These tips will help you refine your email marketing strategy and get better results. Let’s begin:

Martech strategies: Make it, make it good, and make it happen

A marketing strategy that isn’t underpinned by technology and the right processes isn’t a strategy at all. It’s a waste of time.The events of the last 14 months – as the global pandemic and resulting lockdowns have played havoc with existing business models – have demonstrated again the critical importance of direct contact with customers.And unless that contact is tech-driven,it will be at best laborious,at worst completely dysfunctional.


The great thing about email is it makes it easy to collect data that can enhance the user experience. You can quickly see whether emails are opened, as well as clicks and unsubscribes. At the same time, you can start to pinpoint what resonates most with your audience and prioritize the right content.

Event Invitation Emails: Best Practices and Examples You Can Steal

Let’s dive into event invitation emails, walk through the basics, best practices, and examples from big brands so that you can get some good cues on how to ensure all your users join the party.

Patient email retargeting strategies ‘the most underused marketing tactic’

Use email retargeting strategies as a marketing method to reengage previous patients or convince prospective patients to make their first appointment.

Planning and Implementing Your Email Marketing Strategy…Part 2

How do you go about growing your list? You can do this in many different ways, each one having their own level of effectiveness.The standard tools available are:


AI is crucial in the field of digital marketing, especially when it comes to email marketing.


SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

How to Commit Your Brand to Customer Success

Today, we will go over several ways to improve your profitability and brand reputation by committing to customer success.

5 Ways That AI Will Change The Future Of Digital Marketing

AI (artificial intelligence) refers to intelligence demonstrated by machines to simulate human intelligence.Over the past few years, the number of businesses adopting AI has been steadily growing,and currently,more than 9 in 10 leading businesses have ongoing investments in AI. More and more organizations across different industries are starting to implement AI in a variety of applications as part of their marketing strategies.The deployment of this technology can be a game-changer,and if this is something you are considering for your own business,then read on to learn more about the ways AI will change the future of digital marketing.


Nowadays, a trustworthy B2B company needs a sales-prepared website to arrive at consumers utilizing cell phones. To that point, whenever done accurately, your website ought to be your top salesperson. Follow the must-have tips given underneath for your business website’s success.

How to validate email and avoid frauds?

If you are using email for your company's marketing actions, it is essential that you check that these addresses to be real. In this post, we tell you how to validate an email and avoid bounced emails that may affect the statistics of your marketing campaigns.

AppMail Announces Innovative New Email Marketing Feature

The new marketing tool allows customers to engage with an email, rather than needing to click a link.