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Secure email and file transfer provider Zivver has been recognized as a High Performer for both Email Encryption and Email Security in the G2 Summer Market Report.

Shifting the paradigm to prioritize quality over quantity is not only going to bring better customer interaction, but it's also going to drastically increase the return on marketing campaigns. By delving into the critical aspects of list validation, optimization and enhancement, we'll examine how these radical new next-gen practices are rewriting industry standards in marketing communications, cultivating more profound and meaningful engagement, and transitioning the focus to audiences where it belongs, making this the most effective evolution in digital marketing strategy.

The Digital Marketing Tools market value was US$ $$ million in 2020. The Digital Marketing Tools market value is forecast to reach US$ $$ million by 2031, growing at a compound annual growth rate (CAGR) % during the forecast period from 2023-2031.

With thousands of apps on the market, knowing which marketing platform best suits your brand’s unique needs can be challenging. This article will break everything down for you, from explaining what a digital marketing platform is and its benefits to offering top digital marketing platform recommendations.

How AI Is Transforming Email Campaigns

Benchmark Email, a sales and marketing software leader, proudly announces its latest integration with Canva, the all-in-one visual communication platform.

Google is adding Gemini AI features for paying customers to Docs, Sheets, Slides, and Drive, too.

Dealing with spam emails and managing storage space can be a time-consuming task for Gmail users. However, with a few simple steps, you can effectively block spam emails and clean up your storage, ensuring a clutter-free inbox. This step-by-step guide will walk you through the process, helping you streamline your Gmail experience and stay focused on important messages.

“This checklist isn’t just a guide; it’s your roadmap to achieving successful email marketing campaigns,” said Emily Keye, senior director of email marketing at Ignite Visibility. “Email possesses a capability that sets it apart from other digital channels. Through email, you can construct captivating, valuable and personalized communications – at scale. Email tools are data-driven with measurable results. Put our checklist to the test and monitor positive KPI performance.”

So today, Adobe is launching arguably the biggest update to the AEP since the tool first went generally available: the AEP AI Assistant, which is essentially a gen AI chatbot hooked up to the AEP and an enterprise’s storehouse of advertising and customer data, brand assets, content collateral (at their direction).

Intuit Mailchimp Inc. has announced two new innovations, SMS functionality for Australian marketers and an expanded Canva integration, at Mailchimp’s inaugural flagship Australian event, From: Here, To: There, held in Sydney. The one-day event features a world-class lineup of panellists, talks, and Q&A sessions from the brightest minds in marketing, AI, and e-commerce—including a fireside chat from Seth Godin, entrepreneur & inventor of email marketing, Janine Allis, founder of Boost Juice Bars, and appearances from Hamish Blake, Nazeem Hussain, Holly Ransom, Lisa Jones, Stephen Scheeler, Bri Williams, and more.

What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.

Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers.

We asked readers what their primary email service was

Here is a look at what AI software for email can really do, and list some of the major products on the market.