5 Email-Marketing Strategies to Conquer Consumer Inaction

Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based on demographics, psychographics and behavioral data.

The Next Evolution in Email Marketing: Beyond Personalization

We're witnessing an unprecedented explosion in digital communication technologies. Facebook, Twitter, TikTok, Snapchat, Slack — the options are practically endless. And yet email — conventionally viewed as a decades-old dinosaur — remains most people's preferred way to communicate.

How To Write Emails That People Actually Read

It's no surprise to anyone (unless you're fortunate enough to be living off the grid) that email is the most used communication channel in American business. Yes, 95% of organizations still rely on email as their preferred mode of internal communication, despite having access to social media, instant messaging and other formats.

How to Organize Your Email Marketing On a Budget

Email marketing is undoubtfully one of the most important means of communication with leads and customers. If it wasn’t so profitable, marketers would hardly use it: it not only drives conversions but also increases ROI significantly.

Busting email marketing myths

Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be opened and read?

Top 10 eCommerce Email Marketing Errors To Look Out For

Email marketing for eCommerce companies is quite a delicate balance to strike.

6 Tips For Effective Nonprofit Email Campaigns

Email is an essential tool for nonprofit organizations, and for good reason: In 2018, nonprofit email marketing earned $45 for every 1,000 emails sent. Want to get more out of your email marketing? Start with these tips for effective nonprofit email campaigns.

3 Things to Double-Check Before You Hit Send on That Email

We all need reminders so we can avoid mistakes and improve our outcome. Hence, here are the things you should examine carefully once you finish crafting your marketing email.

The Best (and worst) Days for Email Marketing

Monday is the best day for email open rates, while Saturday is the worst, according to a new in-depth report looking at email marketing across industry sectors.

2019 Worldata Email Marketing Calendar

Get the 2019 B2B and B2C Email Marketing Calendar Today!