3 Tips to Elevate Your Brand’s Email Program

It’s easy to find yourself bogged down in the day-to-day rush of developing and sending email campaigns. Implementing a few simple processes can help your team identify efficiencies and opportunities you might not see when you are in the weeds.

How to Use Data to Enhance the Effectiveness of Your Email Marketing

The key to relevant and effective emails is subscriber data.

Five B2B Marketing Trends To Watch In 2020

As part of this, B2B businesses have to create an experience that gets decision makers to notice them, and the digital space offers endless opportunities to do just that. Here are a few ways you can market your business more successfully in 2020.

How To Make Non-Boring Content For Your Email Campaign

Most email opens happen on mobile, and if your email can’t be read conveniently off a smartphone screen, the recipient will close it. The same will happen if the content of your email is straight-up boring.

9 Email Marketing Best Practices for 2020

Times have changed, and so have email marketing trends - and as such, you need to know what works and what doesn't.

Here's How to Do an Effective Last-Minute Email Campaign for the Holidays

The best time to email a customer is when nobody else is emailing them.

5 Proven Methods for Mastering Sales-Centric Subject Lines

Here are some vital tips of mastering the sales-centric subject line.

Top 10 Email Marketing Templates and Design Examples You Need to Try

An average person is reported to receive about 88 emails per day, making it absolutely essential for email marketers to create email campaigns that stand out. And although email marketing is a cost-effective channel to connect with prospects and customers as well as to generate maximum return on investment (ROI), building new email designs that are creative, engaging, and concise, can be a challenge.

Abandoned Cart Email Offers: What We Learned from 1,000 Ecommerce Brands

Cart abandonment is a huge issue in ecommerce. So cart abandonment emails are often a top revenue generator. And discounts and offers within those emails are proven tactics for increasing conversions.

How to Write an Email Subject Line (+5 Tips)

When it comes to email marketing, subject lines are an introduction to the offer that follows. Because email subject lines are the one single factor that prompts the recipient to either read on, delete the message, or flag it as spam, they can make or break a marketing campaign.

2020 Worldata Email Marketing Calendar

Get the 2020 B2B and B2C Email Marketing Calendar Today!

Four tips to maximize content creation for personalization

Brands need to be able to quickly and easily create experiences with rich content if they want to scale personalization efforts, increase speed to market, and adapt to emerging trends.

22 Marketing Experts: Here’s What To Expect In 2020

Even as digital channels like social media and search engine optimization (SEO) continue to grow, “old-school” channels like direct mail and email still thrive because they still deliver results.

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key

Engagement Window Shortens for Holiday Email Marketing, Study Finds

Consumer holiday habits and email behavior showed changes last year that suggest marketers might need to retool their approaches to make a bigger impact during the current season