The Top Digital Marketing Trends of 2022

We’ve seen marketing evolve over the years, and this year will transform the digital landscape even more. Jumping on the bandwagon won’t cut it; brands need to find and create meaningful trends. Engagement is the key, let’s dive deep into how we can really connect with our audiences this year and spark conversations that make an impact!

BayEngage: Your Budget-Friendly Email Marketing Tool

What is your marketing strategy? Are you someone who spends a lot of time and money on Social Media advertising? And how is that working for you?

9 Benefits of Email Marketing: How It Can Help You Grow Your Business

When it comes to marketing your business, it’s good to get creative. You redesign your website, come up with great social media posts, go to industry networking events, and all that jazz. And maybe you have a newsletter, or touch base with your contacts via email every now and then. But what about crafting an email marketing strategy? It turns out, doing so comes with many benefits — both to promote new goods and services, and to build long-term relationships with your leads and customers. Let’s take a closer look at how to do it effectively.

Triggering marketing impact through Artificial Intelligence

Artificial Intelligence has the capacity to significantly enhance the power of marketing and marketers across the world are opening up to the possibilities AI presents to them in engaging better with consumers, while also improving customer experience.

An Exciting, New Upgrade to Volly’s Digital Engagement Platform

Volly, an industry-leading provider of dynamic technology and marketing services for banks and mortgage companies, announced today a new upgrade to its Digital Engagement platform. The highlight of the platform upgrade is the integration of verification tools that identify areas of concern within client email lists, validate addresses, and protect senders against a wide range of email-based threats.

Act-On Unveils 2022 Marketing Predictions

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

Postalytics Launches First Free Direct Mail Automation Marketing Software in Canada

Businesses can now automate the creation, sending, and tracking of direct mail with innovative software that has just launched in Canada.

A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

MarTech Innovator Mobiz Launches Personalized SMS Marketing Tool for Small and Medium Businesses

Mobiz allows users to harness the power of personalized marketing and SMS delivery by creating and sending customer-unique, customized and templatized landing pages. The platform also offers features that enable businesses to compliantly capture customer information to build and enrich their subscriber lists. This enables business owners to grow their client base and establish more meaningful connections to their existing community by offering content relevant to their needs through personalization.

MarTech Interview with Stacy Adams, Head of Marketing at Vyond

There’s a special science and art to using videos effectively to gain more marketing traction; Stacy Adams, Head of Marketing at Vyond shares some pointers:

Video Podcasting Is the Next Step in Your Amplified Marketing Strategy

But the world of marketing doesn’t stand still, and the demand for video is growing. What does that mean for the future of podcasts? Should you abandon them in pursuit of success with video? According to Gartner, streaming rates have gone up for both audio and video during the pandemic. Your audience wants options — why not give them what they want? That’s where video podcasting comes in.

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

Best CRM Software And Systems 2022

Unlike other forms of business software, CRM represents a new way of working — one that should result in higher performance with less overhead. But this change will be managed gradually, requiring organizations to commit to a platform over a substantial period of time.

Brand Wings Strengthens Its Sales Enablement Platform with Email Campaign Builder

Brand Wings today announced the launch of Email Campaign Builder, a powerful new feature included in the Brand Wings sales enablement platform. Email Campaign Builder makes it easy for sales representatives to send highly personalized brand-compliant emails to their contacts in any volume and receive analytics on the campaign’s effectiveness.

2022 Insurtech Gift Guide: The Ideal Technology Stack

The past two years have given us a lot to consider. The path forward for insurance brokerages, agencies, and carriers will require digital awareness, strategy, and the right combination of tools. These tools will aid insurance professionals in the quest to meet consumer marketplace expectations, improve their experience experience, and earn and retain their business.

Global Marketing Automation Market Report 2021-2026 - Integration of Artificial Intelligence (AI) is Anticipated to Drive the Market - ResearchAndMarkets.com

The global marketing automation market grew at a CAGR of around 13% during 2015-2020. Looking forward, the global marketing automation market to exhibit strong growth during the next five years.

Top Email Marketing Trends for 2022

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021

10 Ways To Nail Them

In a world where email marketing campaigns dominate every marketing effort and inboxes are filled with newsletters and offers, relevant and personalized email campaigns have become necessary. Email marketers, and marketers in general, aim for a more friendly approach powered by customer experiences to increase customer engagement and their brand’s revenue with email marketing software. But how are personalized email campaigns possible? Let’s see.

Nextbrain focuses on helping businesses through its debut app development agency

Small businesses have a lot of competition to overcome in the present world, and it is now more than ever. This is because almost all businesses are moving online to grab the attention of the customers who seek their service. Choosing to not do the same is now not an option, even if your business operates locally.

Litmus acquires Kickdynamic to evolve the email marketing space

Litmus, a provider of email marketing, is acquiring Kickdynamic, an AI-driven content automation solution, enabling the company to expand its portfolio of email marketing solutions to include Kickdynamic’s content automation and AI-driven product recommendations. With the acquisition of Kickdynamic, Litmus users can efficiently build, test, and collaborate on high volumes of emails, while simultaneously creating highly personalized email experiences at scale that convert leads and drive revenue outcomes, according to the vendor.