How Not to Feel the Pinch From the Digital Grinch This Holiday Season

Deliver post-purchase messages and promotions during early holiday, Be part of the gifting conversation ... now, Test merchant feed optimizations on Meta, Look at top performing headlines, assets, and descriptions in PMX and test on Meta, Test retention vs. acquisition ad sets in PMX, Meta performance is driven by TESTING, Test email first vs. email and SMS on email pop-up,

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

AffiniPay Expands Executive Team with Ana Villegas as Chief Marketing Officer

“As AffiniPay and MyCase join forces to empower professionals through best-in-class technology, Ana is the ideal fit to lead our marketing strategy as the fintech and legal tech markets continue to evolve,” said AffiniPay CEO Dru Armstrong. “We’re excited to add Ana to our executive team and will lean on her wealth of experience as we expand our technology-enabled products to allow professionals to get back to what matters most–their customers.”

Top 8 Marketing Automation Tools for Law Firms in 2022

Marketing automation refers to the use of software and other technologies to automate repetitive tasks and improve the effectiveness of online marketing, including email, social media, websites, and any content you publish. Marketing automation is tremendously beneficial in so many ways. A well-designed automation workflow saves time, reduces errors, increases audience engagement, and boosts the ROI of your law practice’s marketing efforts. If you’re not currently using a marketing automation system, it’s time to explore your options.

Martech Interview with Lynn Tornabene, Chief Marketing Officer, Anteriad

Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions.