How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

Email Marketing Market Size & Trends 2021-2028 [CAGR 10.7%] , Industry Share, Growth by Fortune Business Insights

The global email marketing software market size is projected to reach USD 2.53 Billion by 2028, from 1.12 Billion in 2020, at a Compound Annual Growth Rate (CAGR) of 10.7% during the forecast period.

Embracing digital helping businesses navigate cost of living crisis

Embracing the power of digital has been crucial for small businesses in weathering the Covid-19 pandemic and the cost of living crisis. This is according to new research, which found over half of firms have grown their income by at least five percent through using tech since 2020, and one in ten have raised their revenues by 50% this way.

Ghana: 5 Ways Brands Can Leverage Digital Marketing to Generate Sales

Increased use of the internet by consumers has led to the growth of digital marketing methods and even digital marketing agencies that leverage consumer online presence to the hilt. These online marketing methods come with a lowered expenditure compared to their traditional counterparts. They also deliver more measurable results at a more scalable and faster rate. The following are some of the most effective online marketing methods that you can deploy to boost your business sales today.

TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More

Webflow Adds Murphy-Reuter as Chief Marketing Officer, Sprinklr Announces New Chief Marketing Officer, Jabmo Updates Account Data Platform

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Adobe: Market Leader With High Margins And Compounding Rapidly

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

Downtown's digital marketing platform Found.ee launches video ad-buying tool for music industry

Found.ee, the first-party data and digital marketing platform acquired by Downtown Music Holdings in 2021, has launched its self-service premium video ad-buying tool. The feature enables Found.ee users to create and execute their own video advertising campaigns across connected TVs, streaming video platforms and premium website pre-roll commercials. Found.ee describes the tool as the first of its kind for the music industry. It is paid for on a CPV (cost per view) basis. The user sets their start and end dates, alongside specified budget and targeting needs, which in turn creates their own bespoke list of destinations where the impressions will run.

Furniture retailer embraces digital marketing and measures its impact with analytics

Marketing analytics work. Just ask Justin Bowen, ecommerce manager for The Great American Home Store, a 5-outlet furniture retailer covering a 200-mile radius around the Greater Memphis, Tennessee-area. He and the business have been using the LeadsRx multi-touch attribution (MTA) solution for a couple of years now.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Perfect Reasons to Consider Digital Marketing Services for Law Firm

Online platforms have become reliable mediums of marketing. This is because it is versatile and cost-effective, and you will have to reach a broader reach to your clientele base. If you want to keep your law firm’s reputation, it is essential to consider online marketing services. This way, you can easily reach your targeted clientele. The following are the additional benefits of marketing your law firm online.

Local Video Marketing: 4 Ways To Win With Video

Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

10 Tips for Photographers on Marketing

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

Key Digital Marketing Statistics to Support Creative Advertising Strategies in 2022

Digital Marketing Statistics: The space of digital content marketing keeps changing frequently. Things that are essential today might not be potent enough in the future. Marketing professionals need to be updated with the latest statistics on content marketing, search engine optimization or paid promotion to meet customers’ demands and offer a personalized consumer experience. Here we have come up with the latest digital marketing statistics that will show how huge the digital marketing space has become in the past few years.

15 Digital Content Marketing Mistakes to Avoid When Marketing Law Firms

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that can make a negative impression when marketing law firms.

7 Marketing Strategies to try this Year

Marketing is an essential part of your business. It sets you apart from competitors, builds trust with clients and customers, and helps your company grow. To ensure that you make the most of your marketing efforts, here are seven strategies are to implement this year.