PubNub Evolves Its Platform with AI-Native Development, Real-Time Moderation, and Decision Intelligence
PubNub, the leader in real-time interactive apps, unveiled the next evolution of its platform. It introduces AI-native development, real-time decision intelligence, and in-network content moderation to help developers build and scale faster while simplifying access to PubNub.
SAP Sapphire 2025 signals a bold shift in AI-powered business applications
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
Agent-based computing is outgrowing the web as we know it
AI agents based on ChatGPT, Copilot, Claude and Gemini are moving from passive assistants to active participants. Today, we ask them to do things for us. Tomorrow, we’ll authorize them to act as us.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Why campaign-specific goals matter in Google Ads
Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.
Smart ways to use AI in your digital marketing strategy
GUEST OPINION: If digital marketing is still just publishing without rethinking the strategy, hoping for the best, you truly need to consider how you're doing it.
Stop guessing why your LLMs break: Anthropic’s new tool shows you exactly what goes wrong
This tool allows investigators to investigate unexplained errors and unexpected behaviors in open-weight models. It can also help with granular fine-tuning of LLMs for specific internal functions.
OpenAI hits 3M business users and launches workplace tools to take on Microsoft
OpenAI announced Wednesday that its business user base has surged 50% since February, reaching 3 million paying enterprise customers as the artificial intelligence company unveiled an expansive suite of new workplace tools designed to compete directly with Microsoft’s enterprise AI offerings.
Salesforce unveils major Slack integration
Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.
CADDi Strengthens Strategic Partnership With Google Cloud, Enters Google Cloud Marketplace
CADDi, the AI-powered data platform transforming manufacturing by democratizing supply chain and design data, today announced its availability on the Google Cloud Marketplace. This significant milestone deepens CADDi’s existing strategic partnership with Google Cloud, further integrating powerful cloud adoption and AI technologies for manufacturers worldwide.
Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies
The global programmatic advertising market is witnessing a significant transformation in the way digital ads.
AI Tools Transform Digital Marketing with Personalization
The digital marketing landscape is shifting with AI-powered tools like Adobe GenStudio, enabling personalized, on-brand content at scale. Conversational AI, like ChatGPT, redefines success through online mentions, prioritizing authentic storytelling over traditional ads. This blend of personalization and dialogue fosters engagement, reshaping how brands connect with consumers.
Constant Contact Acquires Moosend from Sitecore
The acquisition of Moosend will unlock strategic growth opportunities, and allow for investment in Moosend's product portfolio, which serves small businesses and marketing teams who utilize the solution to deliver personalized messaging, improve customer interactions, and build loyalty. Following the transaction, Moosend will continue to power Sitecore's Send solution for new and existing customers.
Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth
Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.
Meta’s new world model lets robots manipulate objects in environments they’ve never encountered before
While large language models (LLMs) have mastered text (and other modalities to some extent), they lack the physical “common sense” to operate in dynamic, real-world environments. This has limited the deployment of AI in areas like manufacturing and logistics, where understanding cause and effect is critical.
Amazon widens access to video generator as AI ad tools gain traction
The solution, which creates six videos based on the input of a product ID, comes as digital advertising rivals like Google and Meta are ramping up similar offerings.
CMOs increase AI investments: Here’s what the numbers say
Optimism in generative artificial intelligence jumped nine points from 2023, per new research.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
2025 Newest Digital Marketing Solutions by Sectors
In this post, we look at new digital marketing trends that many sectors are adopting to enhance and accelerate brand engagement’s and product uptake.