Top 5 Digital Marketing Automation Tools for 2024
Maximize efficiency in 2024! Check out the top 5 digital marketing automation tools transforming the industry.
LinkedIn Message Ads: Everything you need to know
Dive into the benefits, setup process and tips for running effective LinkedIn Message Ads that convert your leads into valuable connections.
How SMS Marketing for Digital Growth Helps Travel Brands Engage Millennials and Gen Z to Drive Bookings and Revenue?
In the fast-paced world of digital marketing, SMS marketing has emerged as one of the most effective channels for driving customer engagement and revenue growth in the travel industry. With the rise of mobile-first audiences, particularly among Millennials and Gen Z, SMS campaigns offer travel brands a powerful way to reach customers directly, cut through the noise of traditional email or social media marketing, and inspire immediate action.
Wyndham taps Havas as integrated agency of record across creative, media
Duties include oversight of media, creative, social and digital marketing for all Wyndham brands as well as the company’s loyalty program.
2024 online holiday spending set for record year with $240 billion in sales
Adobe expects an 8.4% increase over last year’s online spending, nearly twice the increase seen last year.
How Digital Marketing Can Help a Business Succeed
A good strategy can help a company attract new customers, communicate with them, and collect important data
5 KPIs to measure paid media success and 5 to measure business success
Boost clarity in your digital marketing strategy by tracking paid media and business KPIs that align marketing success with long-term growth.
5 ways marketers can master RCS for mobile messaging
Apple’s adoption of Rich Communication Services messaging is here, bringing forward numerous questions regarding how the business side of the standard can serve brands.
How To Create Winning Mobile App Marketing Campaigns
Mobile apps are more than just a convenience — they’re a direct pathway to customer loyalty, engagement, and revenue growth. Brands that invest in app development often find themselves with a powerful tool for enhancing user experiences, streamlining services, and fostering brand loyalty.
Unlocking the full customer journey with advanced marketing measurement models
Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better performance.
Reddit Makes Game-Changing Updates to Keyword Targeting
Reddit announced their keyword targeting expansion today, available on both feed and conversation ad placements. Also announced were AI keyword suggestions to help bolster performance.
Blending Digital and Physical Marketing Can Boost Revenue by 100%
It seems that the secret ingredient is something that is not talked about enough — the seamless experience customers go through when they move between digital and physical touchpoints.
INTERO DIGITAL LAUNCHES INNOVATIVE AI TOOL TO REVOLUTIONIZE CLIENT WEBSITE AUDITS WITH GEO SCORING AND RECOMMENDATIONS
As digital marketing strategies evolve with the rise of AI and generative search, website optimization requires more sophisticated approaches to remain competitive. Today, Intero Digital is launching its latest AI-powered tool, GRO™ Score, that provides comprehensive audits and actionable insights from a generative engine optimization (GEO) perspective.
Cyberimpact Launches Landing Pages Feature to Empower Canadian Businesses
TERREBONNE, Quebec--(BUSINESS WIRE)--Cyberimpact, Canada’s leading email marketing platform, is excited to announce its new Landing Pages feature, a key addition to its suite of digital marketing tools. Available today, this feature empowers businesses to create high-converting landing pages without any coding or design expertise, streamlining marketing efforts.
Amazon Today: A new frontier for brick-and-mortar
How Amazon Today is making instant commerce possible with Same-Day Delivery and in-store pickup fulfillment.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
Taking the lead on solving evolving workplace needs
Across the world, today’s workplace is actively being shaped by both leadership and employee preferences, and is aimed at attracting and retaining talent.
Microsoft Ads Makes Copilot Advancements
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.
How to use Microsoft Clarity for deeper website analytics
Maximize your digital marketing with Microsoft Clarity. Learn how to set up custom events and integrate it with GA4 for richer insights.
Optimizely to acquire NetSpring, launches Personalization
Optimizely joins the composability wave by acquiring data warehouse-native analytics solution NetSpring.