In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

Movable Ink, the leading software company powering personalized content for the world’s largest brands, announced strategic new hires to aid in the company’s expansion and support its fast-growing client base across Germany, Austria and Switzerland, including Franziska Vielmeier as Associate Director, Partnerships, Yannik Kottusch as Strategic Account Director and Lara Bröckelt as Senior Account Executive.

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.

With every small tweak in conversion funnel optimization, you make more money from your existing traffic. Once your digital properties are established, funnel optimization is often the activity that will get you the most bang for buck. Let’s take a closer look at funnels, funnel metrics, and how to optimize conversion funnels.

Use it, don’t lose it! But make sure you get value from every tactic you choose. Here’s how.

The message for marketers here is obvious. Just try to avoid as many mistakes listed as possible and don’t be afraid of trying something new like live streaming and other trendy approaches. When you are able to tick all those issues as resolved, then your eCommerce store will be more profitable and loved by buyers.

The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks

Now is the time to ensure that your strategy is well-targeted and measurable.

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.