Bizzabo Expands Leadership Team with Industry Experts as Demand for Events Grows

The world's leading event success platform adds five tenured event leaders as it continues to invest in industry-leading customer experiences.

Top 2021 Email Marketing Service/Software Package – Entrepreneurs Guide Released

Digital content marketing expert and industry author Scott Hall, founder of ScottHall.co, has released a comprehensive comparison guide to the best email marketing services available to today’s entrepreneurs and bloggers. The report covers software features, costs, and segment-appropriate recommendations.

FIVE SOURCES OF FREE DATA FOR YOUR DIGITAL PR PROGRAM

Name a better duo than data and digital PR… we’ll wait. On a serious note, there are few things that editors and journalists love more than new research. Not only does it help you gain coverage for your campaigns, it’s a great way to position your brand as a leader in your field, however, conducting a survey can be costly. If your budget doesn’t stretch that far, there are other ways you can make use of free data, you just have to be creative.

MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

Optimizing Your Email Marketing In 2021

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

How email services can help grow your business and attract customers

In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

7 Ways a CRM Can Help Reduce Costs For Your Business

Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.

How Artificial Intelligence Is Changing the Future of Digital Marketing

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

Movable Ink Continues Global Expansion with New Hires Across Germany

Movable Ink, the leading software company powering personalized content for the world’s largest brands, announced strategic new hires to aid in the company’s expansion and support its fast-growing client base across Germany, Austria and Switzerland, including Franziska Vielmeier as Associate Director, Partnerships, Yannik Kottusch as Strategic Account Director and Lara Bröckelt as Senior Account Executive.

Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

What You Should Know about Consumer Marketing

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.

Conversion Funnel: Stages and Optimization

With every small tweak in conversion funnel optimization, you make more money from your existing traffic. Once your digital properties are established, funnel optimization is often the activity that will get you the most bang for buck. Let’s take a closer look at funnels, funnel metrics, and how to optimize conversion funnels.

5 ways for brokers to get every penny out of a remaining annual budget

Use it, don’t lose it! But make sure you get value from every tactic you choose. Here’s how.

3 eCommerce Marketing Mistakes Not to Repeat

The message for marketers here is obvious. Just try to avoid as many mistakes listed as possible and don’t be afraid of trying something new like live streaming and other trendy approaches. When you are able to tick all those issues as resolved, then your eCommerce store will be more profitable and loved by buyers.

Strategy and digital business transformation define the new Placester

The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.