2021 PROMISES BIG CHANGES TO MEDIA.HERE’S HOW MARKETERS CAN PREPARE

Brands that maintained a diversified media mix were the most resilient in 2020. The strategy also will help brands weather changes coming in 2021.

Digital Payments Reaches a Tipping Point: Companies to Watch

paying by cash, check, and credit or debit cards was the norm before the internet made online payments seamless, and the transition has been rapid.

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options

B2B email marketing tips & best practices + Free Template

Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

From Email to TikTok, This Digital Marketing Training Covers It All

The world of digital marketing is constantly changing, but that's no excuse to cut back on your business's investment in digital channels, especially considering how much business is being conducted through online channels nowadays.

Supporting Your Marketing Team With Digital Marketing Tools

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

Email Marketing: Key Elements to Acquire Target Audience

Companies are frequently flooded with content, so it makes more sense to use targeted email marketing. The audience is the central piece of the puzzle, and in this article, we will discuss top strategies that you can employ to find your target audience.

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.

Creating a B2B lead generation strategy in the Covid economy

With the long-term shift to digital business environment B2B businesses can drive their lead generation strategies by rethinking their approach and focusing on the following aspects:

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

EIGHT BEST PHONE MARKETING TIPS FOR BETTER LEAD GENERATION

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

CMOs say companies are more prepared to pivot than before pandemic, study finds

A vast majority of CMOs (91.6%) says companies are either much more (45.8%) or somewhat more (45.8%) prepared to strategically pivot in 2021 compared to before the pandemic began

No More Mistakes With Full Funnel Marketing

As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right!

TOP DIGITAL PERKS OF USING E-MAIL MARKETING FOR YOUR SMALL BUSINESS

If you are overwhelmed to know precisely the perks of using email marketing, then below, we are listing them to help you get to know and promote your business –

Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.

Why marketing automation remains the missing piece of the optimisation jigsaw puzzle

That’s because savvy platforms in today’s world enable marketers to build email campaigns and landing pages in minutes – rather than hours. Automated systems are designed to take the stress out of an ever-growing ‘to do’ list because they’re capable of managing the routine, manually intensive tasks, so employees don’t have to. Think of the time that could save in a typical working day! True optimisation, right?

2021 CMO Survey: Market Trends, Growth Insights from Fortune 500

CMOs Who’ve Led Over 1,100 Companies Positive on Accelerating Economy, Opportunities for Growth

12 Online Selling Tips For Growing Your Business In 2021

Offering convenience, better prices and even free shipping (in most cases), the number of online stores and e-sellers are now in the thousands — and they provide items in just about every category.