#DigitalMarketing related marketing articles

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.

6 Best Digital Marketing Courses and Certifications in 2024

In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.

IBM reimagines content creation and digital marketing with Adobe Firefly generative AI

While scrolling your social media feeds last year, you may have been one of hundreds of thousands of people who took notice of this striking image, part of IBM’s “Let’s Create” brand campaign which showcased the company’s focus on co-developing tech solutions with partners.

Email Marketing Tactics That Work - Do this not that Jay Schwedelson Podcast

In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually.

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Partnership brings business education programs to rural communities

UGA's popular Digital Marketing Bootcamp program will be expanded.

Digital marketing trends in education: What you need to know

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

Earth Media Unveils a New Chapter in Digital Marketing and E-commerce

Digital

2024: The Year AI Revolutionizes Digital Marketing

2024 marks a significant leap forward in digital marketing, fueled by advancements in AI technology.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing

Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.

Unlocking Success With Digital Marketing for Your B2B Business

Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

Recent Trends In Digital Marketing Strategies

The world of digital marketing is growing rapidly and new marketing strategies are being developed.

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