Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B counterparts have a lot of catching up to do. Marketers facing the challenge of digital enablement must look to process, people and platform changes to embrace the new digital marketplace, writes Fabian Di Marco.

What is Internet Marketing? Internet marketing is one of the best tools to get your product or service noticed by prospective customers over the World Wide Web. The basic purpose of Internet marketing is to promote businesses through creating a positive long-term impact on customers while also reaching the right audience at the right time. One can use social media platforms for this purpose along with the traditional marketing techniques like search engine optimization, Pay per Click etc.

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

If you are looking to hire the best-in-class agencies for your next digital marketing campaign, then with our detailed guide, you are sure to pick the best company for the job. Check out the following factors and tips to choose the right digital marketing agency that will grow your brand presence and build a community online.

The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

The most effective way to achieve success in what is internet marketing is to use content creation in addition to search engine optimization, Pay per Click and pay-per-play strategies.

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

Amid changes in the digital marketing landscape, email will evolve in functionality and should remain the go-to platform as it provides the most cost-effective way of engaging with customers on their terms.