Is Your Email Marketing Process Built for Success?

Here are a few quick tips that can help B2B marketing and sales teams drive more output and success with their email marketing campaigns.

Sirge.io founder Chase Chappell talks about differentiation in the crowded digital ad space

Last year was incredible for digital advertising in the United States. The digital ad spending went well over the $200 billion mark in 2021, after an unprecedented 38.3% increase since 2020, according to data from eMarketer. Projections for 2022 see the rise slow down but remain in the double digits with 13.6%, for an estimated digital ad spending that’s just shy of $240 billion.

Tailoring marketing approach for Healthcare – by Accumed’s Dedef Kayrouz

Marketing is essential in supporting the healthcare industry to communicate and provide value to consumers. Whether an established healthcare provider is trying to build brand equity to raise funding from investors or a health technology company trying to generate brand awareness and leads for a proprietary service, modern strategies are needed to adapt to consumer preferences. Various studies have shown that customers now prefer to receive personalised marketing content as it is more convenient for decision-making and reduces information overload. Similar to other industries, the healthcare industry, has shifted towards more customised approaches and sustainable relationships to build loyalty and encourage repeat purchases from the same supplier.

How To Level Up Your Digital Marketing Strategy

Whether you run a small business or a larger company, you likely understand the need to make yourself accessible to more customers. The internet is the best way to do this, as many people prefer to conduct business online. A business website is a fantastic avenue to reach your customers, and some businesses even use the online marketplace as an alternative to a physical store. A business website also allows you to take advantage of digital marketing strategies, which can both reach new customers and encourage existing ones to return to your business. Here are some ways to level up your digital marketing strategies.

Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics

Hawke Media has built a reputation for its ability to not just offer third-party CMO services, but to prioritize customer success while doing so. Hawke does this through a robust and varied suite of services. These span the gamut, from key strategizing and branding consultations to content creation and management across a variety of marketing channels. The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. Recently this manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

How marketing is key in consumer decision-making, simplifying choices & building trust

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

What is No-Code? The Best Tools to Get Started

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

Marketing for large scale retail: 4 winning examples

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

Pipedrive Adds New Automated Solutions to Its Marketing Campaign Management Suite to Empower Marketers

Pipedrive, the global sales-first CRM and intelligent revenue management platform for small businesses, announced today the launch of its new beta workflow automation feature in Campaigns by Pipedrive. Designed to help customers simplify marketing campaign management and bring their sales and marketing teams onto one platform, the new automated solutions aim to empower marketers by helping them to optimize the marketing strategy, reduce workload and tap effectively into data.

How to Win Guests and Influence Booking Behavior

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

10 Best Landing Page Builders For Marketers 2022

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

Stitch Launches as Consultancy Focused on Twilio for Marketers

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing on Facebook groups and other forums.

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

Four reasons why email marketing is worth investing in now more than ever

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.

College Startup: Or Why You Should Study Marketing as a Business Owner

Starting early in your college days and giving wings to your business idea means you have more time to experiment in the market, create better networking, greater risk-taking abilities, scope to upgrade your business skills and have more years to remain in the business world. With so many advantages, you can’t ignore the opportunity that lies ahead for you in the business world. With correct strategies and the right skills, including sales and marketing and finance, the sky’s the limit.

3 trending email marketing strategies to up consumer engagement

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.

Vuemobi Media Has Developed a Comprehensive Full-Service Digital Marketing Solutions Package to Help Local Businesses Increase Visibility and Growth

The digital marketer’s web design services create high-quality, functional websites one can easily view from different devices like tablets, mobile phones, and computers, among others. They help their clients capture digital customers by using professional photos and visual tours on their websites. The agency works with clients’ vision for their website but has a portfolio of designs to choose from if clients do not have a clear vision of the type of website they want. The designs offer optimal speed, performance, and search engine friendliness.