We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

Found.ee, the first-party data and digital marketing platform acquired by Downtown Music Holdings in 2021, has launched its self-service premium video ad-buying tool. The feature enables Found.ee users to create and execute their own video advertising campaigns across connected TVs, streaming video platforms and premium website pre-roll commercials. Found.ee describes the tool as the first of its kind for the music industry. It is paid for on a CPV (cost per view) basis. The user sets their start and end dates, alongside specified budget and targeting needs, which in turn creates their own bespoke list of destinations where the impressions will run.

Marketing analytics work. Just ask Justin Bowen, ecommerce manager for The Great American Home Store, a 5-outlet furniture retailer covering a 200-mile radius around the Greater Memphis, Tennessee-area. He and the business have been using the LeadsRx multi-touch attribution (MTA) solution for a couple of years now.

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Online platforms have become reliable mediums of marketing. This is because it is versatile and cost-effective, and you will have to reach a broader reach to your clientele base. If you want to keep your law firm’s reputation, it is essential to consider online marketing services. This way, you can easily reach your targeted clientele. The following are the additional benefits of marketing your law firm online.

Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

Digital Marketing Statistics: The space of digital content marketing keeps changing frequently. Things that are essential today might not be potent enough in the future. Marketing professionals need to be updated with the latest statistics on content marketing, search engine optimization or paid promotion to meet customers’ demands and offer a personalized consumer experience. Here we have come up with the latest digital marketing statistics that will show how huge the digital marketing space has become in the past few years.

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that can make a negative impression when marketing law firms.

Marketing is an essential part of your business. It sets you apart from competitors, builds trust with clients and customers, and helps your company grow. To ensure that you make the most of your marketing efforts, here are seven strategies are to implement this year.