We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Discover a small guide on how to get started with email marketing as a startup. Learn where to start and what you should take into account when scaling up.

In this article, we’ll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company.

Whether you’re actually selling online or using digital marketing to drive in-store sales, you’ll want to avoid these 14 holiday marketing mistakes that can cost you online visibility, customers, and revenue.

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

We spoke to marketing experts to learn more about these latest updates and their impact on marketers.

Fall is here! And that means putting all your attention on upcoming holidays like Thanksgiving and Christmas, right? Well, don’t forget Halloween along the way: 68% of adults plan to celebrate Halloween, and experts report that total consumer spending will reach $8.48 billion this year.

Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.

Sponsored by DV Flora, the program will cover sustainable holiday designs, recruiting and retaining employees through incentive plans, and social media and email marketing automation. There will also be time for networking and a Supplier Showcase, where floral industry vendors share their newest products.

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

We live in a digital world. And yet, the marketing plans of many accounting firms are still analog. They spend thousands of dollars on printed brochures and rely on referrals and word of mouth to scale and grow.