As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I've outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

If you want people to open your emails, you need to pay attention to your email newsletter design. Check out these tips!

Creating an email marketing strategy is one of the greatest moves you’ll do for your business today. Why? Because it works.

My best advice in the new era is that marketing shouldn’t be a low-priority cost center in any business. Now's the time to charge at full speed, at your absolute best. Stop and think twice before making devastating decisions that have long-term unwanted consequences. Find a trusted and experienced digital marketer to partner with on the success of your business.

The effort required by shoppers to locate and purchase goods on an ecommerce site directly affects conversions. The longer it takes to find and evaluate products, the lower the chance of closing sales. Knowing shoppers’ needs is essential. Meeting those needs requires the collaboration of designers, developers, and content creators. I’ve consulted over the years on dozens, perhaps hundreds, of ecommerce launches. Here are three frequent mistakes in the building of online stores.

Effective ways to drive email conversions on your campaigns

Mrkt360 is developing into a major force in the digital marketing industry and its social as well as corporate goals are crucial to that development. Our firm is constantly expanding and looking for the next possible way to both grow and improve the digital marketing industry. Our hope is to become a trusted leader within the industry, committed to not only clients, but partners, students, and the industry of tomorrow as well.

Whether you’re sending a newsletter, welcome message, product announcement, or holiday greetings, there are plenty of customizable email templates to match your brand and design on any device. Here is a list of responsive email templates. There are single email templates, templates with multiple layout options, and large collections of email templates across a variety of themes. All of these email templates are free.

Beyond having a talented and restless marketing team, startups should always look for helpful tools to enhance their performance. Luckily, there are thousands of SaaS companies developing all kinds of marketing-related solutions to help businesses better understand their customers, create and manage campaigns, and track performances, among other many things. Looking into all different features, advantages, and pricing, we’ve selected 15 awesome marketing solutions that can help you boost your company’s growth. Here you go:

Experts won’t just hand you a blog post to publish. They will build an entire strategy, execution plan and analytics dashboard to keep you up to date on what is working, where and why.

Writing a newsletter is an essential tool to growing your online audience. While it may sound like a fairly straightforward process, it can be difficult to make sure your newsletter reaches your readers. Luckily, we have technology on our side to help us with this step. These email newsletter tools make it easy for writers to send newsletters to their audience.

Personalizing email is a strategy often employed by businesses when deploying their campaign. But what is its effectiveness when considering outreach and establishing communication with prospective clients? We have compiled a list that aims to see if personalizing drives is worth the hype! We hope you find this useful!

Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join in building strategies that also attract your new prospects and turn them into existing ones. Now that you know both customer retention and acquisition lay an equal weightage in growing your business let us discuss seven practical tips to reach out to customers (existing and new) to increase your online business digitally.

Here's why your email-marketing campaign is worth the effort.

You may have heard this sales strategy at some point by now. Or better yet, maybe you've taken advantage of this offer too. You see, customer loyalty programs are all about retaining buyers through special discounts that offer rewards for repeat purchases. But how do you go about designing and running an effective customer loyalty program? Read on to learn more.