How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways.

15 basic tools that you will need for your business

There are hundreds of online tools on the market and, of course, choosing the right one sometimes becomes a difficult task for most entrepreneurs.

Why Digital Reinvention Is Luxury’s Next Big Game Changer

The vast majority (up to 95 percent, according to Équité Research) of luxury purchases are influenced by the digital customer journey, whether this is through digital marketing, social media, key opinion leaders, livestreaming, or other digital channels and tools. This number is independent of the category, working similarly for luxury cars, fashion, jewelry, beauty, or hospitality, to name a few.

Scaling for Success: How FOS Grew Its Audience 20x In 18 Months

Front Office Sports has experienced tremendous growth in total readership following multiple product launches in recent months. As our audience increased from 25,000 to more than 500,000, we turned to Campaign Monitor for an easy-to-use, powerful email marketing solution.

How To Get More Of The ‘Right’ Contacts On An Email Marketing List

To help guide marketers wanting to improve their company’s email list and ensure that it includes subscribers who are likely to be interested in their products and services, 15 members of Forbes Agency Council shared their best tips for building a list that achieves the results they’re seeking.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Email Marketing for Startups: Where to Start

Discover a small guide on how to get started with email marketing as a startup. Learn where to start and what you should take into account when scaling up.

7 Inbound Marketing Strategies for 2021 (and Beyond)

In this article, we’ll go over several top-performing inbound marketing strategies for tech companies in detail. Apart from search engine optimization (SEO) and developing landing pages, they also include focusing on content marketing and hosting virtual events. So keep reading to learn more about how implementing inbound marketing strategies can help your tech company.

14 Mistakes to Avoid in Holiday Marketing Campaigns

Whether you’re actually selling online or using digital marketing to drive in-store sales, you’ll want to avoid these 14 holiday marketing mistakes that can cost you online visibility, customers, and revenue.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

Groove Integrated Email Marketing CRM – Web Design/Sales Platform Launched

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

What iOS 15 Means for Marketers

We spoke to marketing experts to learn more about these latest updates and their impact on marketers.

9 SPOOKTACULAR HALLOWEEN EMAIL MARKETING TIPS

Fall is here! And that means putting all your attention on upcoming holidays like Thanksgiving and Christmas, right? Well, don’t forget Halloween along the way: 68% of adults plan to celebrate Halloween, and experts report that total consumer spending will reach $8.48 billion this year.

How to start a business blog

Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.

Baltimore 1-Day Profit Blast to Highlight Sustainable Holiday Designs, Incentive Plans and Marketing Automation

Sponsored by DV Flora, the program will cover sustainable holiday designs, recruiting and retaining employees through incentive plans, and social media and email marketing automation. There will also be time for networking and a Supplier Showcase, where floral industry vendors share their newest products.

Email Broadcast Expert Ken Mahar Helps Businesses Step Up Their Email Marketing Game

Ken Mahar supports business owners with a powerful tool: email marketing, helping them reach and serve their customers more effectively through his full-service email marketing agency, Email Broadcast.

Email Pop-Up Benefits and Examples

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.

Benchmark Email Marketing Review

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.

Marketing for the Modern Accounting Firm

We live in a digital world. And yet, the marketing plans of many accounting firms are still analog. They spend thousands of dollars on printed brochures and rely on referrals and word of mouth to scale and grow.