What Financial Advisors Need to Know About Email Marketing

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust. In short, email allows you to put your brand and messaging directly in front of your target audience. Finding success with email marketing for financial advisors hinges on developing an impactful strategy.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

Digital marketing strategies

Email remains the king of digital marketing and an important means of maintaining a relationship and communicating with your customers, according to Mike Clements, owner at BakeSmart.

Copywriting for Hotel eMail Marketing

Email really is one of the most effective and powerful ways of communicating with your customer base. As you can imagine though, nearly half of consumers feel as though they receive too many marketing emails. This means not only do you need to be sending a highly targeted, personalised and relevant email, you also need to make your email or newsletter stand out from the crowd - and one way of doing this (a big part of the puzzle) is to ensure it's crafted perfectly. It's an art. Read on for more.

Event Tech Check: New Tools for Email Marketing, On-Site Printing, Business Travel, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Best Ways to Solve the Chicken-and-Egg Problem for a Multi-Vendor Marketplace

The ecommerce industry is rapidly growing, and with it, the demand for multi-vendor marketplaces. A multi-vendor marketplace is an online platform that allows multiple sellers to sell their products to customers through a single website. it comes to dealing with the “chicken-and-egg problem”. In this article, we will explore the best ways to solve the chicken-and-egg problem for a multi-vendor marketplace.

New Ocean Health Solutions Promotes Marnie Hall to Chief Marketing and Strategy Officer

New Ocean Health Solutions is a leading software design and development company that empowers organizations to address population health through its broad enterprise mobile health management platform that includes health and well-being solutions that address chronic conditions, mental health, and lifestyle management.

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital landscape.

What is marketing automation and how can it help B2B marketers?

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.

7 Reasons Your Business Should Invest in Digital Marketing Services

It’s the digital age, and it’s more important than ever for businesses to have a strong online presence. Social media rules the world, and no matter how good your service is, a bad website can end up being a turn off. You may have an idea how to do things, but aren’t reaching enough people. But with the right digital marketing services, you can get new customers and create an efficient lead generation strategy that drives long-term growth.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling. The practice has evolved from focusing on simply closing leads to opening new and long-term relationships. Nowadays, businesses need to be more strategic and focus on building trust before pitching to prospects. Every business – no matter what it is or where it is – wants to increase sales. Some try tweaking their marketing strategies, enforcing sales performance management software, and perfecting their website. Others rely on sales analytics tools to forecast numbers and insights, only to get mixed results. But what if it didn’t have to be a trial-and-error approach? What if you could implement effective sales strategies that focus on the fundamentals and give straightforward solutions? If that sounds better than crossing your fingers and wishing, keep reading.

Litmus Unveils New Commitment to Email Marketers Everywhere

Litmus is how marketers make every send count. It's a core component of your tech stack that allows you to create, personalize, test, review, and analyze every email you send. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.

Houston expert: 5 marketing musts for business growth plans in 2023

Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business. This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit.

How to Build an Online Presence With Social Media

A consistent and strategic approach is required to build an effective online presence, and these three techniques can help ensure that consistency. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social media networks are among the most effective channels for establishing an online presence.

Ushur, which aims to automate aspects of the customer experience, raises $50M

Automation tech continues to attract funding in an increasingly challenging macroeconomic environment. That’s because of its cash-saving potential, no doubt. In a recent survey by Zapier — not the most unbiased source, granted, given that the company sells automation software — about 44% of employees say that automation saves them time while almost a third (33%) say it enables them to accomplish more with fewer resources. One of the vendors benefiting from the interest is Ushur, which focuses specifically on automating aspects of companies’ customer experiences. The startup provides dashboards from where users can build AI-powered workflows for tasks like claims processing, customer support and appointment scheduling, letting organizations automate both business processes and front-office, customer-facing tasks (if the sales pitch is to be believed).

Can Technology Drive Creativity And Productivity? Tech’s Role In Fueling Breakthrough Marketing

Creativity is at the heart of every game-changing marketing campaign, but we need to give our marketers the tools they need to tap into it. Technology shouldn’t replace marketers. It should replace the tasks that are slowing them down so that their talent can be used where it really matters. Start leveraging automation and technology, and creativity will follow.

Intuit Mailchimp Launches Campaign Manager and Webhooks

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

7 effective ways to improve click-through rate of your email campaigns

Imagine investing hundreds of hours into an email campaign that has an impressive open rate but a below-par email click-through rate. Pretty demotivating right? Your email should tempt users to make those clicks and engage more with your emails. Wondering how to do that? You have arrived at the right place. We have listed a few tips and tricks that will help you improve your email click-through rate and open rate. But before we get to that, take a look at our email marketing services and how we help our clients in effective email marketing. Now, let’s understand what email click-through rate is.

Is SEO Still Relevant In 2023? [DesignRush QuickSights]

According to latest Statista data, 44% of marketers worldwide consider social media as the top digital marketing channel, while 26% prefer SEO. Nevertheless, the global SEO services market is expected to reach $103.24 billion in 2028 from $50.45 billion in 2021, indicating that the demand for SEO is still on the rise. Various digital marketing channels have risen in popularity, giving businesses more ways to boost their online presence. DesignRush gathered expert insights on the relevance of SEO in the future.