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Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

Companies in Romania are investing 25% more than last year and 37% more compared to 2020 in customer loyalty, having budgets between 2,000 euros and 30,000 euros on average, to prevent a decrease in sales, in the context in which more and more Romanians are becoming prudent due to increased inflation, according to White Image, the first and largest email marketing service company and other marketing solutions in Romania.

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

From growing your email list to boosting engagement, these simple tricks will take your email marketing up a notch.

AI marketing represents a powerful tool for businesses of any size and industry. Its basics involve using AI-based tools to understand customer behaviour, automate processes, personalise marketing campaigns and optimise content. By leveraging AI technology, organisations can collect enriched user data to gain greater insights into their audience’s wants and needs, allowing marketing teams to develop strategies that are more tailored towards their target demographic while minimising the time and resources spent on manual tasks. With Chat GPT and other AI technology hot topics right now, this article will explore how AI marketing can be used to improve every aspect of your business’s productivity.

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.

Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.

If you’re serious about growing your online store and taking it to the next level, read on for some expert tips and tricks to master Shopify Plus. After all, the success of your online store is directly tied to your ability to attract and retain customers, and a robust, scalable e-commerce platform is essential for achieving this. With the right approach, you can unlock the full potential of Shopify Plus and see significant growth in your online sales. So, whether you’re a seasoned ecommerce veteran or just getting started, it’s time to take your online store to the next level. Here are some expert tips to help you get there.

Did you know that users watch 1 billion hours of YouTube each day? That is the same as 8.4 minutes per day per person.

Here's what happened after I signed up for over 100 promotional emails. There were some surprises.I received a lot of welcome emails! Here are my key takeaways and the major opportunities I see for brands when it comes to crafting better onboarding experiences.

As a high-growth firm or one reaching toward that distinction, you are likely to be focused on expanding your client base, increasing revenue, and driving business growth. In order to achieve those goals, your marketing efforts must be aligned with your company’s overall growth strategy. However, scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.

Almost 37% of sales organizations have already made AI tools as a part of their strategy, and rightly so, given the handsome rewards they reap using the technology. Besides reducing human dependency and being a trusted comrade in finishing repetitive tasks, AI tools also significantly reduce costs. It’s a boon for small businesses trying to make a living over shoestring budgets. That being said, let’s take a glance at five ways in which AI is already making the world a better place to live for sales personnel.

Whether you’re a small business startup or struggling to be seen in a competitive online playing field, we’ve got you covered. It’s time to invest in your SEO and start planning your campaigns for 2023. As we jump head first into 2023, your SEO strategy has never been more important. It’s time to start tracking online trends and drop your campaigns ahead of the curve. The post-holiday season is a great time to rake in new traffic highs and gain a larger social following. If you can make it to the end of January with a conversion profit, your SERP score will quickly follow. Stick with us as we delve into the SERP soaring strategies that will transform your place within a search string this year.

Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence.