Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

Movable Ink, the leading software company powering personalized content for the world’s largest brands, announced strategic new hires to aid in the company’s expansion and support its fast-growing client base across Germany, Austria and Switzerland, including Franziska Vielmeier as Associate Director, Partnerships, Yannik Kottusch as Strategic Account Director and Lara Bröckelt as Senior Account Executive.

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

But what exactly is a data cleanse and how does it work? To help answer these questions and more, we’ve put together this article to highlight the most important concepts for both single properties and hotel portfolios alike.

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

As you consider how you’re going to retool your business model for the future, make sure that a snazzy, searchable, well-designed app moves to the No. 1 spot on your to-do list.

Offering the best of both worlds, programmatic printing delivers data-driven targeted propositions with the emotional appeal of high-quality print. By utilizing programmatic printing, marketers can create a more cost-effective, personalized experience utilizing the vibrant colors and imaging only print can produce.

Data has become one of the most essential factors of any successful digital marketing campaign today. Business of all sizes can track metrics such as traffic sources, conversions, and cost per click to access a huge range of potential variables to analyze and use to make better marketing decisions that are likely to have the best effect on the business.

Next time you’re going through your inbox, pay attention to the reasons why some of those emails get read while others just get sent straight to your trash. You will learn a lot from this simple exercise; in the meantime, you can follow these seven game-changing tips for your next email campaign:

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

More than ever before, small businesses are now connecting with potential customers online. Having an online presence is no longer an option for small businesses. Your online presence is a combination of many things including different social media platforms, a website and email marketing software. These things all work together to accomplish the advertising goals of your business. All marketing efforts you put forth should be goal-oriented, and a website is no exception.

Through email marketing services, you can integrate marketing automation to send new and personalized emails to existing and potential customers and target audience to effectively sell products/services.

To adapt, it is crucial to embrace these changes. Therefore, respect customer privacy, give subscribers a chance to tell what they want and how they want to communicate with your brand, improve your relationships, focus on bringing actual value to the clients, and keep up with the community and events.

Pull every lever at your disposal with the best SMS marketing software.