What Are the Benefits of Financing Your Marketing Spend?

As a small business owner, you already know how powerful marketing can be. But what if you don’t have the cash flow you need to fund campaigns? The good news is that financing can help. Let’s explore how business loans can help boost your marketing when your finances are tight.

7 Email Marketing Mistakes Killing Mobile Conversion Rate [Infographic]

The team from Reach Mail share the most common mobile email marketing mistakes in this infographic.

From Cold Calling to Email Marketing - How to Boost Post Covid Travel Sales

Savvy digital marketing methods that yield sales. The most effective online marketing methods to propel your company to post-pandemic success. Essential digital tools, strategies for business marketing today.

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

Marketing on a Shoestring Budget

Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

HOW TO USE DATA TO IMPROVE AFFILIATE MARKETING PROSPECTS

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

Seize the digital marketing opportunity of the Workday Consumer

We explore the rise of the Workday Consumer and how advertisers can meet them where they are.

Direct-to-Consumer Marketing 101: How to Get Started

Direct-to-consumer marketing (D2C) is a marketing method where a company markets and sells products and services directly to end consumers, eliminating the need for middlemen.

3 tips to grow your mortgage broker business

Whenever people want to get a mortgage, they search for professionals who can streamline the process. That’s precisely when your mortgage broker business comes to the rescue. In this article, you will find tips on how to grow your business, as well as five big mistakes that you may be making in the process.

Why Having VP Of Digital Role Is Critical In Today’s Enterprise Companies

The scope of digital marketing is vast and continually expanding, but with a strong leader at the helm of your digital efforts, you can navigate today’s ever-changing landscape and chart a course toward a more robust digital presence as you move into the future.

2022 Digital Marketing to Life Scientists Survey - ResearchAndMarkets.com

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

Email Marketing Software Market 2022 with Demographic Analysis – iContact, Constant Contact, MailChimp, Campaigner, GetResponse, AWeber, etc

The research study Global Email Marketing Software Market gives a thorough analysis of market share predictions for the projected period. This study report supports its clients in developing their businesses in these turbulent areas. Market dynamics, motivation analysis, inventiveness, and comparative success have all become more important.

HomeActions eRelationship Platform Integrates With ATTOM’s Enhanced Navigator 3.0

Subscribers to HomeActions enable deep data dive into 155 million street addresses. HomeActions, a leading email marketing platform in the real estate space, has tapped ATTOM, a leading curator for nationwide real estate data, for its enhanced Navigator 3.0 solution offering best-in-class neighborhood demographics, home/market data and other local amenities for its users.

How to Leverage Your Hotel Tech Stack to Improve Loyalty Program Engagement

Hotel operators have the necessary personal data, including buying trends and customer demographics, to develop a hotel loyalty program that attracts guests and encourages them to return.

7 Steps to Grow Your Podcast Audience Faster

It's tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there's much greater potential in a selective and strategic approach.

A Modern Digital Public Relations Agency

More than ever, modern publicity has evolved with the advancement of the internet, social media, and other forms of public relations.

15 Digital Content Marketing Mistakes to Avoid When Marketing Law Firms

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that can make a negative impression when marketing law firms.

Diversify your digital marketing strategy to benefit small business

Ways to diversify and innovate your digital marketing campaign