4 Ways to Use Personalization to Grow Your Ecommerce Website

Specifically, we will look at steps you can use to build rapport, increase sales, and boost engagement across the board.

FIVE STEPS TO MAXIMIZING YOUR EMAIL LISTS

Consider these five tips as you develop your email list strategy:

HOW MICROSEGMENTING BOOSTS B2B CONVERSION RATES

By marketing to B2B customers in smaller segments based on a broad range of criteria—including buying behavior and aspirations as well as traditional demographics—B2B marketers can be far more successful in converting prospects into buyers, Forrester Research says in a new report.

The Inbox Is the New Doorstep,” As Newsletters Evolve, Publishers Adapt Their Tactics

Industry Dive, New York magazine and The New Yorker share tips on boosting open rates, engaging readers and evaluating success in email.

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know

Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?

Accelerate Your Marketing During This Pandemic With A Client Avatar

Here are some tools you can use to help build and use your client avatar.