40 Common Email Marketing Mistakes to Avoid

Soon, you’ll learn which common email mistakes to look for as you begin or refine your marketing campaigns. To keep those worrisome knots out of your stomach as you hit send,keep reading.

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know

Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?

Email has been pivotal in 2020 but relevance is still key to engagement

The email channel has been a saviour for many brands during the Covid-19 pandemic, despite its demise being predicted for many years. But to remain effective, brands must organise their data effectively to personalise communication with customers.