From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

The affiliate marketing industry is a vast, growing, and ever-changing space. New products, trends, and technologies are constantly coming out, which presents a massive opportunity for affiliates to earn more money. One of the best ways to get ahead in this space is by investing in data. Data is the lifeblood of affiliate marketing. Using data can improve your prospects, conversions, and profits. You can read here to know-how. Otherwise, here are five ways to use data to enhance your affiliate marketing prospects.

We explore the rise of the Workday Consumer and how advertisers can meet them where they are.

Direct-to-consumer marketing (D2C) is a marketing method where a company markets and sells products and services directly to end consumers, eliminating the need for middlemen.

Whenever people want to get a mortgage, they search for professionals who can streamline the process. That’s precisely when your mortgage broker business comes to the rescue. In this article, you will find tips on how to grow your business, as well as five big mistakes that you may be making in the process.

The scope of digital marketing is vast and continually expanding, but with a strong leader at the helm of your digital efforts, you can navigate today’s ever-changing landscape and chart a course toward a more robust digital presence as you move into the future.

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

The research study Global Email Marketing Software Market gives a thorough analysis of market share predictions for the projected period. This study report supports its clients in developing their businesses in these turbulent areas. Market dynamics, motivation analysis, inventiveness, and comparative success have all become more important.

Subscribers to HomeActions enable deep data dive into 155 million street addresses. HomeActions, a leading email marketing platform in the real estate space, has tapped ATTOM, a leading curator for nationwide real estate data, for its enhanced Navigator 3.0 solution offering best-in-class neighborhood demographics, home/market data and other local amenities for its users.

Hotel operators have the necessary personal data, including buying trends and customer demographics, to develop a hotel loyalty program that attracts guests and encourages them to return.

It's tempting to apply every conceivable marketing technique at once when first growing a podcast audience, but there's much greater potential in a selective and strategic approach.

More than ever, modern publicity has evolved with the advancement of the internet, social media, and other forms of public relations.

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that can make a negative impression when marketing law firms.

Ways to diversify and innovate your digital marketing campaign