19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

So here’s what I’m going to do: List out general B2B marketing strategies based on 2021 B2B buyer trends. Offer some more specific strategies within the common channels of SEO, PPC, email, and social media. Provide key takeaways that can guide you in coming up with the best marketing strategies for your B2B business.

How AI Can Boost Your Small Business Marketing Efforts

Thanks to the dynamic nature of the AI world, small businesses like yours can now leverage the power of this futuristic tool at an affordable price. There are many AI tools for small business marketing that can help boost your reach and target the right audience. Coming to the real deal, here is how AI can boost your small business marketing efforts:


Today, email users are used to getting their inboxes flooded by several emails. So, what’s different in your email that’ll make them open it? Be it the subject line, the follow-up content, or the images used – all play a critical role in deciding your email’s fate once it reaches the end-user. It’s crucial that your emails get clicked, opened, and read. Interactive email content makes your email efforts stand out from the rest, and that’s what we’ll explore in this blog. Here are five effective tips that’ll help you craft engaging content for your emails:

11 Top Email Marketing Tips for Small Businesses

The most significant advantage of using email marketing is that it does not cost much. Small businesses and those with budget limitations can profitably opt for email marketing. But, to get the best results, it is crucial to design the email campaign for your brand based on the business goals. With simple strategies and tricks, businesses can develop the perfect email marketing campaign.

Omnichannel Marketing: Top 5 Winning Strategies Every Mobile Marketer Can Use

Here’s a quick look at some of the benefits of omnichannel marketing.

Tips for building your affiliate marketing email list

One great way to reach many different members of your audience and keep them engaged and interested in your content is through email marketing campaigns.Having an email list full of communicative and active contacts will be the ultimate goal.Let’s take a look at what you can do when trying to build an email list.

How AI Is Addressing The Enterprise Email Overload Problem

New technology like OpenAI’s language-generating AI, GPT-3 (Generative Pre-trained Transformer 3), has 175 billion parameters, enabling it to produce human-like responses "in a range of different styles when prompted with an opening sentence." Businesses have an opportunity to harness these new and modern technologies to solve incredibly old problems, like email.

Lead Generation Strategy: Common Mistakes That Cost You Money

Whether you’re a B2B (business to business) firm generating leads through social media or a B2C (business to consumer) e-commerce site generating sales through your website, a sound lead generation strategy expands your opportunities to make a sale.

Gain the Benefits of Digital Marketing With These Tactics

Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing strategy or assume only certain types of businesses benefit from digital marketing. Done right, any business in any niche can see a positive ROI (return on investment) from their digital marketing campaigns. Read on to learn key tactics so you get the benefits of digital marketing.

The Shift To Full Funnel: What Brands Should Know Before Hiring An Ad Partner

Increasingly, brands are realizing they can’t just retarget their previous customers; they have to address all areas of the consumer's path to purchase with the same investment and attention. In e-commerce, full-funnel marketing solutions can help sustain sales growth.

10 Top Digital Marketing Trends to Watch Through 2021

In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition

4 Golden Rules To Improve Your Email Marketing Open Rates

Email continues to be one of the most popular forms of digital marketing because of its potential reach – as long as it is used properly. Simply blasting out emails isn’t effective. People will stop opening your emails, which can be detrimental to your long-term success if you’re not careful. Here are some golden rules to help you improve your email marketing open rates – indirectly assisting with your SEO efforts too.

6 Practical Ways to Market Your Online Course

It is vital to do some research before creating an online course to establish demand. The other important question is the price the students will have to pay for the course or “write my paper” services if there is a need. The price should reflect the worth of the offered information to prevent its undervalue or overvalue. Once the course is ready, it’s time to market it to ensure it reaches the intended audience. Let’s look at some practical ways to do it.

Four Steps Direct-Mail Marketers Can Take To Succeed In 2021 And Beyond

It takes patience, persistence and support internally and externally. You'll need to aggregate, clean and structure your data. But I believe this is the future of marketing and the future of direct mail. And it's here today.

How to keep your customers engaged through clever marketing

In a recent Validity Inc. webinar, The Next Big Thing APAC, a number of industry experts discussed how businesses can go about engaging their customers post-COVID-19. Time and time again the same best practices came up – segmentation, personalisation and gamification. And according to the experts, these strategies are only going to keep growing in popularity and usage. So, if your marketing program is in need of a refresh in 2021, here are three tips to get you started.

10 Steps to Building a Marketing Communications Strategy For 2021

Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Whether you’re a fledgling start-up, a company on the rise, or an established voice, there is always room for innovation. Below, we offer a ten-step guide to developing a marketing strategy for 2021.

50 Restaurant Marketing Tips

Restaurant owners looking for more revenue need to have an advertising strategy. Even if you’re looking for mostly local customers, you’ll need to consider online strategies. Read on to find out how these 50 restaurant marketing tips can help.

How phone billing solutions and SMS marketing can help increase conversions

Today I wanted to explain how offering phone billing can help you convert more users and create new and stable revenue streams. Phone payments always have always had a bit of a reputation of only being billable at small one-off amounts, which is not the case, as phone payments have evolved a lot, especially in the last decade, and are able to process subscriptions as well as the billing of trials in most countries around the globe.

Why Regular Email List Validation is Important

Is it possible to have a zero bounce rate in email marketing? Email list monitoring ensures a clean email list whenever you’re ready to embark on a campaign. When you hire DeBounce for your email list monitoring not only will you save time but also not have to deal with it manually.