AI marketing is the future of any small businesses outreach strategy. Find out the benefits, drawbacks, and best tools to use here.

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target audience is over 30, Facebook is still an extremely relevant platform to reach and engage customers. Let's take a look at Facebook marketing, demographics, advertising, best practices and insights about how brands can best use Facebook to reach their target audiences.

As a marketing professional, you might be used to looking after your clients, but when it comes to marketing yourself online, are you doing all you can to ensure your services are searchable and accessible?

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

While some might paint it as a foolproof way to make money, the reality is that starting a dropshipping business isn’t easy, and achieving success with it is harder still. Having the right technologies on your side is half the battle, so let’s go over the elements you need to master to improve your chances of dropshipping dominance.

If you didn't start planning for the holidays in July, now is the perfect time to get creative with your marketing. Here are some things you can do right now to prepare for the holiday season:

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve

The unique advantages of blogging should never be underestimated. As 90% of businesses use blogs for marketing purposes, blogging undoubtedly remains crucial for sustained website traffic and Search Engine Optimization (SEO), product promotion, and communication with the customer base. Content marketing and blogging share the same goal of growth. Businesses that build a positive legacy should consider blogging more relevant than ever. With a sharp focus on insightful blogging, proper SEO techniques, and an omnichannel strategy for distribution, a synergized digital marketing strategy can achieve new heights.

The bottom line is everything old is new again in media, and linear TV is no exception. It’s become a popular place for DTC brands to be once again, but so has outdoor, and even email marketing. We’re in a moment when marketers are looking past the hot, new and cool and reverting to the tried and true places where the CPMs are high. We’re in an efficient world right now. Cash is king and performance is needed. And for many DTC brands that means rethinking linear TV.

Generate Leads By Running Local Facebook Ads, Generate Leads From Email Marketing, Leverage A CRM To Generate More Leads, Google Ads, Build A Lead Generating Website.

If you're looking to stay on top of the latest trends in digital marketing, these newsletters will help you do that. Here are some of the best ones.

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities

Dropshipping has become a popular business model for entrepreneurs. It’s simple to set up and manage, and there is less risk involved than with other business models. However, one of the main challenges is using dropshipping ads to get traffic to your store. In this blog post, we will share 10 ways that you can generate traffic for your dropshipping store.

Online retailers have been operating as though their customers behave the same way every day of the year, but this simply isn’t true. In fact, actions taken during the holiday season are entirely unique. Retailers must recognize those nuances in order to improve customer experience and ultimately secure more checkouts; here are three cookie-free ways for them to get a head start.