One great way to reach many different members of your audience and keep them engaged and interested in your content is through email marketing campaigns.Having an email list full of communicative and active contacts will be the ultimate goal.Let’s take a look at what you can do when trying to build an email list.

New technology like OpenAI’s language-generating AI, GPT-3 (Generative Pre-trained Transformer 3), has 175 billion parameters, enabling it to produce human-like responses "in a range of different styles when prompted with an opening sentence." Businesses have an opportunity to harness these new and modern technologies to solve incredibly old problems, like email.

Whether you’re a B2B (business to business) firm generating leads through social media or a B2C (business to consumer) e-commerce site generating sales through your website, a sound lead generation strategy expands your opportunities to make a sale.

Everyone talks about the benefits of digital marketing for success and every expert urges firms to add digital marketing to their arsenal of marketing efforts. Yet, you might not feel you’re seeing the benefits of digital marketing in your campaigns. Well, don’t discard digital marketing as a valuable marketing strategy or assume only certain types of businesses benefit from digital marketing. Done right, any business in any niche can see a positive ROI (return on investment) from their digital marketing campaigns. Read on to learn key tactics so you get the benefits of digital marketing.

Increasingly, brands are realizing they can’t just retarget their previous customers; they have to address all areas of the consumer's path to purchase with the same investment and attention. In e-commerce, full-funnel marketing solutions can help sustain sales growth.

In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition

Email continues to be one of the most popular forms of digital marketing because of its potential reach – as long as it is used properly. Simply blasting out emails isn’t effective. People will stop opening your emails, which can be detrimental to your long-term success if you’re not careful. Here are some golden rules to help you improve your email marketing open rates – indirectly assisting with your SEO efforts too.

It is vital to do some research before creating an online course to establish demand. The other important question is the price the students will have to pay for the course or “write my paper” services if there is a need. The price should reflect the worth of the offered information to prevent its undervalue or overvalue. Once the course is ready, it’s time to market it to ensure it reaches the intended audience. Let’s look at some practical ways to do it.

It takes patience, persistence and support internally and externally. You'll need to aggregate, clean and structure your data. But I believe this is the future of marketing and the future of direct mail. And it's here today.

In a recent Validity Inc. webinar, The Next Big Thing APAC, a number of industry experts discussed how businesses can go about engaging their customers post-COVID-19. Time and time again the same best practices came up – segmentation, personalisation and gamification. And according to the experts, these strategies are only going to keep growing in popularity and usage. So, if your marketing program is in need of a refresh in 2021, here are three tips to get you started.

Since early 2020, customer behaviors have changed drastically. The companies that best adapt to this shift will be the ones that succeed in this brave new world that we now find ourselves in. Whether you’re a fledgling start-up, a company on the rise, or an established voice, there is always room for innovation. Below, we offer a ten-step guide to developing a marketing strategy for 2021.

Restaurant owners looking for more revenue need to have an advertising strategy. Even if you’re looking for mostly local customers, you’ll need to consider online strategies. Read on to find out how these 50 restaurant marketing tips can help.

Today I wanted to explain how offering phone billing can help you convert more users and create new and stable revenue streams. Phone payments always have always had a bit of a reputation of only being billable at small one-off amounts, which is not the case, as phone payments have evolved a lot, especially in the last decade, and are able to process subscriptions as well as the billing of trials in most countries around the globe.

Is it possible to have a zero bounce rate in email marketing? Email list monitoring ensures a clean email list whenever you’re ready to embark on a campaign. When you hire DeBounce for your email list monitoring not only will you save time but also not have to deal with it manually.