Post Purchase Emails: 9 Examples and Tips For Your Business
This guide will dive deep into post-purchase emails, explore why they’re so crucial, share real-life email marketing examples to inspire your next campaign, and provide actionable tips for crafting emails that keep your customers coming back for more.
WILsquare Capital Expands Digital Marketing Platform with Acquisition of TopSpot
ST. LOUIS, June 18, 2024 /PRNewswire/ -- WILsquare Capital, a St. Louis-based private equity firm, announced today that its portfolio company, OuterBox, LLC ("OuterBox"), has completed the acquisition of TopSpot, a leading performance marketing agency with deep B2B and Industrial domain expertise. Terms of the transaction were not disclosed.
Birdseye Adds New Features to its AI-Powered Email Marketing Platform to Automate and Enable Faster, More Profitable Retail Inventory Liquidation
Birdseye is an AI-powered, autonomous email marketing platform that provides a highly targeted approach to liquidating retail inventory. It uses AI to match shoppers to products based on their product preferences like size and color, willingness to pay, and other relevant attributes. After pinpointing the exact customer, Birdseye automatically delivers marketing campaigns only to those likely to be interested in the products. This approach enables retailers to provide engaging and personalized shopping experiences and offers that resonate and, most importantly, convert. (Graphic: Business Wire)
INTERO DIGITAL ANNOUNCES INTERO GRO: MAKING AN IMPACT WITH ADVANCED GENERATIVE ENGINE OPTIMIZATION
Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) - a proprietary advancement in Generative Engine Optimization (GEO). This state-of-the-art service is designed to optimize websites for top placement and positioning and to enhance performance in both traditional SEO and AI-driven search engine results, which are moving to a more conversational, response-based search experience.
Discover best practices for email marketing teams with Stripo's 'Teamwork Inspiration' guide
Stripo launches the 'Teamwork Inspiration' guide, offering best practices and insights to optimize email marketing workflows and team efficiency.
From static to dynamic – How multimedia can elevate your email marketing strategy
In a world saturated with content, static information is losing the battle for attention. Here’s why multimedia storytelling is the key to captivating your audience.
Yext to Expand Digital Marketing Platform With Hearsay Systems Acquisition
The acquisition will add Hearsay Systems’ compliant engagement solutions across social media, websites, text and voice to Yext’s digital presence management platform, the companies said in a Monday (June 10) press release.
Astrid & Miyu Selects Movable Ink as Personalisation Engine for Email Marketing
Movable Ink, the AI-powered content personalisation platform, announced today its partnership with Astrid & Miyu, the UK's fastest-growing jewellery brand renowned for revolutionising the jewellery experience.
Vanity metrics are out-of-date and personalisation is key
In digital marketing, metrics are a key component to any campaign - or so the industry has always believed. And while it was right, things have developed significantly. From click-through rates to open rates, marketers meticulously track every data point, in the hope of gauging successful campaigns. Then they optimise strategies based on findings.
Net announces Digital Marketing, SEO, and Link Building Services
internet marketing firm Net, the leading authority in the digital marketing space, is excited to announce the launch of its comprehensive and affordable digital marketing, SEO, and link-building services, designed to improve a business’s online presence.
How generative AI will disrupt distributor operations
Generative AI's biggest impact for distributors will be seen in customer operations, marketing and sales, software engineering, research and development — and digital commerce, according to McKinsey.
Driving Hotel Digital Marketing Momentum
It's about connecting with our guests in meaningful ways and delivering experiences that exceed their expectations.
Adobe’s New Aep AI Assistant Is Here To Help Brands Master Customer Data Outreach
So today, Adobe is launching arguably the biggest update to the AEP since the tool first went generally available: the AEP AI Assistant, which is essentially a gen AI chatbot hooked up to the AEP and an enterprise’s storehouse of advertising and customer data, brand assets, content collateral (at their direction).
Two Purpose-Driven Portland Agencies Join Forces
Mad Fish Digital is Acquiring Grady Britton to Offer Full Suite of Integrated Brand, Marketing and Communications Services
Agency Platform Wins "Most Trustworthy Customer Support of the Year (Digital Marketing)" at the Right Choice Awards 2023
Agency Platform's approach to customer support is built on the principles of reliability, responsiveness, and personalized.
8 women in retail you’ll hear from at NRF Nexus
From apparel to mass market, these retail leaders are blazing a trail
Anthony Capano wraps short stint at Amplified Intelligence to take local helm at Intuit Mailchimp
Intuit Mailchimp has appointed adtech leader Anthony Capano as its first Regional Director for Australia and New Zealand.
B2B Marketing In 2024: The Ultimate Guide
Most of us are quite familiar with business-to-consumer (B2C) marketing, because it surrounds us all day, every day. Business-to-business (B2B) marketing is a different concept, in which businesses are trying to reach other businesses, rather than individual customers, by marketing their services or products. Keep reading to find out more about B2B marketing, why it’s important and some best practices for implementing it in your small business strategy.