Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies
The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now. But that doesn’t mean that the increasingly online modus operandi for B2B businesses can’t throw companies a few curveballs every now and then. This, as new updates to Google’s bulk email guidelines, announced last year and set in place since February, have observers wondering about their impact on the marketing and outbound email marketing strategies of business in the B2B space — particularly small- to medium-sized businesses (SMBs) who are leaning on email marketing as a key tool to establish their brand and grow market share.
HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
Unspam Helps Pull Insights to Enhance Email Marketing Efforts
Navigating the complexities of email marketing amidst fierce competition and an ever-evolving landscape can be a challenge. Unspam emerges as a solution leveraging AI to provide valuable marketing insights and streamline email delivery.
The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success
In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.
JCA MEDIA UNVEILS INNOVATION SOLUTIONS TO TRANSFORM DIGITAL MARKETING
JCA Media, a leading innovator in the digital marketing industry, officially launched their pioneering suite of solutions designed to empower businesses to thrive in the ever-evolving digital landscape.
The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation
UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid
AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.
Digital marketing trends in education: What you need to know
Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!
Building an Email Marketing List
Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.
Act-On Deliverability Helps Marketers Avoid Spam Boxes, Comply With 2024 Email Authentication Rules
Act-On Software has partnered with customers for 15 years, guiding them through healthy email deliverability practices. As mailbox providers like Google and Yahoo tighten requirements in 2024, Act-On is again ahead of the curve to help marketers achieve email deliverability.
CPG Marketing Embraces New Models for Digital Transformation
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).
With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.
Digital continued to be Cumulus Media’s growth driver in fourth quarter 2023, albeit at a slower pace (+5%) than before. Along with making up 18% of total company revenue in the quarter, digital is also stimulating more over-the-air ad business, CEO Mary Berner said Tuesday.
Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support
By automating 80% of incoming email customer queries, it drives accurate resolutions 24/7 while cutting operational costs 60%
20 Most Profitable Email Newsletters on Substack
In this article, we will take a look at the 20 most profitable email newsletters on Substack. If you want to skip our detailed analysis, you can go directly to the 5 Most Profitable Email Newsletters.
Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing
Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.
10 Reasons You Need A Digital Marketing Strategy In 2024
The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.
Click2Mail unveils revolutionary CRM Hub
Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.
Adobe Brings Conversational AI to Trillions of PDFs with the New AI Assistant in Reader and Acrobat
Adobe introduced AI Assistant in beta, a new generative AI-powered conversational engine in Reader and Acrobat. Deeply integrated into Reader and Acrobat workflows, AI Assistant instantly generates summaries and insights from long documents, answers questions and formats information for sharing in emails, reports and presentations. AI Assistant is bringing generative AI to the masses, unlocking new value from the information inside the approximately 3 trillion PDFs in the world.
The Death Of Cookies: What’s Next For Digital Marketing?
The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As privacy issues become a pressing concern and regulations continue to evolve, the once omnipresent third-party cookies are gradually losing their relevance. While this may initially seem like a daunting hurdle to overcome, it’s also a chance for the industry to innovate and explore new possibilities in regard to digital advertising.