DirectIQ Launches Email Marketing Software that Enables Businesses to Automate Effective Email Campaigns

The software comes with multiple features such as creating attractive and appealing email campaigns for free that can help businesses increase their turnover.

AI-Powered Personalization and Delivery Increased Email Reach By 35% In 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022.

Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

Knak Is Now the Only Codeless Email and Landing Page Solution With Single Sync to Salesforce Pardot

Knak, the codeless email and landing page creation platform for enterprise marketers, releases its enhanced integration with Salesforce Pardot (now known as Salesforce Marketing Cloud Account Engagement Platform). The integration update makes Knak the only complete solution on the market that offers simple, drag-and-drop codeless campaign creation email, landing pages, forms at the click of a button for Salesforce Pardot users.

Zift Solutions Integrates Between Ziftone and Microsoft Dynamics 365

Zift Solutions, a leading provider of partner relationship management (PRM) and through-channel marketing automation (TCMA) software, today announced a collaboration with Microsoft Dynamics 365 to offer an integrated technology solution for partner programs. By eliminating the tracking of data in multiple platforms, companies with channel partner programs will now be able to manage data seamlessly between ZiftONE and Dynamics 365. Zift also announced it has earned co-sell ready status with Microsoft and will co-market solutions to Dynamics 365 customers. The new ZiftONE for Microsoft Dynamics 365 product will also be available on Microsoft AppSource.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

What Most Startups Get Wrong About Digital Marketing

In 2022—ever since the pandemic accelerated the shift to online—digital marketing is the key growth driver for the majority of startups, making it essential for them to master this art. Yet, when exploring how startups typically build a digital marketing strategy, there are a few common mistakes many startuppers make.

What Most Startups Get Wrong About Digital Marketing

In 2022—ever since the pandemic accelerated the shift to online—digital marketing is the key growth driver for the majority of startups, making it essential for them to master this art. Yet, when exploring how startups typically build a digital marketing strategy, there are a few common mistakes many startuppers make.

Consumers are looking for humor but brands aren’t delivering, survey says

The Happiness Report” found that 90% of people are more likely to remember ads that are funny and 72% of people would choose a humorous brand over the competition. Despite this, only 20% of brands report using humor in offline ads and 18% report using the tactic in online ads. The report is based on insights from more than 12,000 consumers and business leaders across the globe, comes as the world seeks to move past the pandemic into a new normal. However, the pandemic triggered a 25% increase in the prevalence of anxiety and depression worldwide, leaving consumers longing for experiences that make them smile.

Post-Covid Travel Sales - 5 Strategies that Work

You can enable your travel businesses to achieve more significant sales with reduced overhead expenses by challenging the conventional way of working and defining new norms. When the time comes, make sure to be two steps ahead. To achieve that, you might need to look at some of the digital tools at your disposal and position yourself to utilize them accordingly. These include incorporating online marketing methods and strategies that challenge the traditional outlooks. Below are five strategies to help you boost your travel sales in the post-pandemic period and beyond.

Top 11 SEO Companies in Chandigarh

Maximize your business with the top SEO companies in Chandigarh. If you want your website to appear top on the results page of a Google search, hire a reputable SEO company in Chandigarh.

What they don’t tell you about your email personalisation — SwiftERM

Both McKinsey and Statista‘s research establishes that employing personalisation delivers as much as 20x (twenty times) the reward that promotional and marketing email delivers. Indeed it is as high as 20x this and omnichannel marketing combined.

5 Trends Shaping the Future of Franchise Local Marketing Right Now

Explore how franchise local marketing is changing to serve local customers better.

Intercom Launches Two-Way SMS and New Bot Features for Businesses to Deliver Better Customer Experiences

Intercom, the Engagement OS, launched three new capabilities to help businesses create powerful customer experiences and drive ongoing engagement.

Passendo Signs New Strategic Partnerships As It Continues Growth Trajectory

Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out a growing number of strategic integrations and further positioning itself as the leading global email ad serving platform.

3 Simple Ways To Improve Your Onboarding Process

In just three phases, you can successfully onboard a new client, ensure a successful campaign launch, and cement yourself as an agency they're going to stick with.

Klaviyo Announces Renewed Partnership With BigCommerce

Klaviyo, a unified customer platform, announced it renewed its partnership with BigCommerce as an Elite Technology Partner, continuing the company’s history of closely partnering with leading platforms to help brands achieve revenue growth through ecommerce.

Bluecore Puts the Shopper First with Retail’s Only Predictive Text Message Marketing

Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile™. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.

Data Science: The Foundation of Any Effective Personalized Marketing Strategy

The last time I thought about science was when I was required to take a science class in college. Well, fear not, data science doesn’t have to be that complicated. Here are some ways you and your team can get started on a data science project, and deliver more relevant, personalized communications to your customers.