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Automated marketing platforms help businesses grow with its outstanding marketing. Marketing automation involves the use of technology and software to streamline and automate marketing tasks and processes. This involves a variety of tools, for instance; email marketing, social media marketing, and web analytics. These tools works in collaboration to automatically send targeted messages, manage campaigns, and track and analyze customer behavior.

For businesses looking to optimize their operations and enhance customer experience (CX), artificial intelligence (AI) has emerged as game-changing technology: systems that can perform complex tasks typically requiring human intelligence, such as speech recognition, decision-making, and content creation. With its capability to automate processes and personalize experiences, AI, including platforms such as ChatGPT, has become an invaluable asset for businesses of all sizes. For small businesses, AI offers three strategic advantages to enhance customer service, strengthen marketing and sales, and drive growth.

Marketing tools are your best shot at success

With increased pressure to prove the value of marketing, it's time to revisit the MMM approach.

Wunderkind’s found success without a doubt, boasting a customer base of more than 1,000 brands and publishers in the luxury, direct-to-consumer and tech spaces — including Rag & Bone, HelloFresh, Uniqlo, Sonos and See’s Candy. (In 2020, Wunderkind — then known as BounceX — reported $100 million in annual recurring revenue.) Last year, Wunderkind’s revenue grew 35% year over year, Ingram says, and the company’s poised to grow the top line again this year.

Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.

To help you find the right solution for your brand, here are five of the top email marketing solution providers for D2C brands. These providers offer a range of features and tools designed to help you create and send effective email campaigns, track your results, and grow your business. Whether you’re just starting or looking to scale your email marketing efforts, five email marketing service providers for D2C Brands providers can help you achieve your goals.

Phonexa is a performance marketing automation software and all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services.

While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.

New messaging channel allows marketers to build more personalized conversations at scale

Many contractors think word-of-mouth referrals are enough to grow your business, but in the digital age we live in now, it's important to have a strong online presence to attract and keep customers. This is where local search engine optimization (SEO) and digital marketing are useful. Digital marketing encompasses a range of online marketing tactics, such as; social media marketing, email marketing, content marketing, and local SEO to attract and retain customers. With the right expertise, a comprehensive digital marketing strategy can be created that drives traffic to your website and converts leads into customers.

"With the Tailwind extension, we are bringing the tools that our users need to them, wherever they create digital marketing," says Daniel Maloney, Tailwind co-founder and CEO. "With the extension, our members can access powerful A.I. tools for email without leaving their email service provider, or use the A.I. blog post writer while still in Wordpress, or the A.I. caption creator while on Instagram." Tailwind has launched more than 50 A.I. features since Jan. 1, 2023, and their user base is responding very positively.