#Delivery related marketing articles

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing

Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.

Trellix Recognized as Industry’s Best Email Security

SE Labs names Trellix the winner of this year’s Best Email Security Service Award for comprehensive email protection against advanced threats

U.S. Alliance Federal Credit Union Manages Email Marketing Through NCR Software

Credit union turns to NCR APTRA eMarketing for improved member communication

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

Email security vendor Ironscales to expand in UK and Ireland with Infinigate partnership

Building on the existing partnership in Europe, Ironscales has announced a new deal with Infinigate across U&I

New Email Rules 2024: Marketers, Authenticate or Get Trashed

Email authentication is now mandatory in 2024. To avoid emails going to spam or being blocked, marketers must urgently comply with new identity verification requirements from Google and Yahoo by authenticating their email sending infrastructure.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Digital marketing trends in education: What you need to know

Greetings! Today, we're about to embark on a digital adventure, exploring the enchanting realm of Digital Marketing Strategies. Get ready to witness the magic unfold!

Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year

BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.

Digital continued to be Cumulus Media’s growth driver in fourth quarter 2023, albeit at a slower pace (+5%) than before. Along with making up 18% of total company revenue in the quarter, digital is also stimulating more over-the-air ad business, CEO Mary Berner said Tuesday.

Yellow.ai launches generative AI-powered Email Automation for instant and scalable customer support

By automating 80% of incoming email customer queries, it drives accurate resolutions 24/7 while cutting operational costs 60%

20 Most Profitable Email Newsletters on Substack

In this article, we will take a look at the 20 most profitable email newsletters on Substack. If you want to skip our detailed analysis, you can go directly to the 5 Most Profitable Email Newsletters.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing

Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.

10 Reasons You Need A Digital Marketing Strategy In 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.

Click2Mail unveils revolutionary CRM Hub

Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.

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