Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

Current And Projected Online Holiday Shopping Sales Trends For 2022

As online sales were projected to rapidly trend upwards over the past few weeks, we’ve seen a much more reserved increase in online sales this year. In the chart above, November 2022 sales between November 1–18 (blue graph) were down 38.50% compared to the same period in 2021 (orange graph). That shift in online sales this year is likely the result of increased in-store sales. Even though we are currently seeing a drop in online sales compared to last year, when you compare 2022 sales between October 1 and November 18 (blue graph below) to pre-COVID 2019 sales for the same period (orange graph below), online sales revenue is up 147.21%.

10 ways to improve your airport’s seasonal marketing emails

Are you making the most of the seasons in your airport marketing campaigns? While it’s great to market your flights, hotel and holiday booking service all year round, you’ll know there are peak times when customers are most likely to be planning travel, which tend to be the same year-in-year-out. Planning to ensure your airport marketing campaigns are ready for these peak times is crucial. Target the right customer, with the right travel product, at the right time, and the revenue will soon start rolling in.

Why we care about B2C marketing: A guide for marketers

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader.

Cisco supporting partners with digital marketing shift

One of those that were already taking steps to grasp the digital marketing nettle was Cisco, with its Lifecycle Advantage programme, which arms partners with tools to help them deliver high levels of customer experience.

Forget Proxy Performance KPIs. It’s Time To Focus On Revenue Again

The digitization of advertising unleashed a torrent of easily measurable statistics for marketers to measure performance. This led to a software category of partners that help brands and retailers understand how their campaigns perform on each channel by assessing KPIs like clicks, cost per acquisition and conversion rates. These KPIs have their place in marketing strategy. But digital marketing has become too focused on proxy KPIs in lieu of the metric that matters most: revenue. Pursuing digital KPIs has led marketers to make strategic errors. They chase conversions that do not spur incremental revenue, preserve outdated strategies due to a focus on metrics instead of process and drive down costs when it would be more helpful to focus on revenue gains.

4 Successful Black Friday Marketing Strategies for your Business

Many people also enjoy the excitement and energy of the crowds in the market and the business of the day. Some people simply enjoy the challenge of finding the best deals and getting the most for their money. Whatever the reason may be, Black Friday is a popular shopping day for many, and retailers take full advantage of it to boost their conversions and increase their sales. That’s why most of them start preparing for this day well in advance. If you, too, are looking for marketing strategies for the upcoming Black Friday, this post is for you. In this post, we’ll talk about some of the interesting marketing strategies that can help you get the best out of this day. So let’s get started.

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

8 digital marketing trends 2023 for small businesses

The most effective ways to market a small business are ever changing, so it’s important to keep an eye on the latest services, products, and tools.

A Small Business Guide to Starting a Newsletter [Infographic]

Newsletters have become an increasingly popular way to stay in touch with your audience, be it for brands, individual creators, events, etc. The below infographic provides a handy overview of how to build an effective email marketing strategy, from composition to management.

Should your digital marketing strategy change in times of recession?

With a recession now confirmed, Edwina Mullins, digital marketing consultant and trainer from SocialB explains why now is the right time to invest in highly measurable digital marketing

3 steps to formulate next year’s digital marketing strategy

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.

How Blogging Helps Content Marketing? Important Benefits Explained !

The unique advantages of blogging should never be underestimated. As 90% of businesses use blogs for marketing purposes, blogging undoubtedly remains crucial for sustained website traffic and Search Engine Optimization (SEO), product promotion, and communication with the customer base. Content marketing and blogging share the same goal of growth. Businesses that build a positive legacy should consider blogging more relevant than ever. With a sharp focus on insightful blogging, proper SEO techniques, and an omnichannel strategy for distribution, a synergized digital marketing strategy can achieve new heights.

MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc

Emerson Welch, Vice President of Marketing at Quark Software Inc chats about a few ways for marketers to create better digital journeys and presence in a crowded market:

Brands stitch meaningful customer experiences with data

Brands from across the sectors reveal their approach to customer retention where a single view of the customer and data are recurring themes for a well-rounded strategy.

Top five ways e-commerce retailers can maximise sales this Black Friday

Sweep your website, Optimise your content, Inventory analysis, Customer Service, Marketing

Machine Learning-based digital marketing tools to streamline ops

As the online market is flooded with competitors and user engagement requiring real-time content, fast computing in digital marketing has become crucial. Here is a list of Machine Learning and Artificial Intelligence-backed tools that help automate time-consuming manual tasks of marketing.

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer

Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers.

CM Group’s Selligent Awards Honour Global Brands for Innovation in Relationship Marketing

Selligent Marketing Cloud, part of CM Group, is an intelligent omnichannel marketing cloud platform. With dynamic technology, Selligent provides actionable insights that enable companies to deliver more personalized and valuable consumer engagement. This results in compelling experiences across all channels. With teams in the US and Europe, and a global network of partners, Selligent's mission is to make marketing personal.

Broadband Marketers Grow Campaign Engagement by 65 Percent and Reach New Audiences With Revolutionary Acquisition Capabilities in Calix Marketing Cloud Plus

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities