Four tips to supercharge your email marketing

At SWFL Inc., we had the pleasure of sitting down with Nella DeCesare from WBN Marketing and discussed how you can supercharge your email marketing efforts and optimize the time you spend doing it. Here are four tips that came from that conversation:

7 Reasons Why Marketing Emails Fail

Underperforming marketing emails are often an indicator of overall program deterioration. Reductions in clicks, conversions, and revenue are typically symptoms of a larger problem. In this post, I’ll address seven causes of poor email performance and how to fix them.

Email Marketing Best Practices to Drive Revenue

Email is a really effective marketing channel. According to Lyfe Marketing, the median email marketing return on investment (ROI) is 122%. Yet it’s a very competitive channel with emails flying into your customers’ inboxes at breakneck speed. Let’s be honest, achieving inbox zero is something most of us can only dream about. That’s why you need to carefully hone your craft and think carefully about what you’re doing before you start firing messages off to customers. We’ve put together a list of email marketing best practices to make sure your campaigns hit the right note with your customers and, ultimately, drive revenue for your business.

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

5 Truths About Inactive Email Subscribers

Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That seemingly simple question is actually fraught with nuance and complexity. But it’s critical to have a clear answer because maintaining your email engagement levels is probably the biggest factor determining your email deliverability. Let’s decode that question by discussing five truths about inactive email subscribers.

6 Email Deliverability Best Practices You Need to Supercharge Campaigns

The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Consumer Identity lockr Empowers SSO for Publishers

lockr, the only consumer-first identity layer for the Internet, announced the Identity lockr; a suite of free APIs to help publishers and brands capture consented first party data. Interoperable across both browsers and devices, the Identity lockr lets publishers detect and monitor machine-generated emails. Without knowing who their customers are, publishers cannot move forward with proposed industry standards around identity and privacy-positive innovations like clean room environments.

Soft Bounce vs. Hard Bounce Email: What’s the Difference?

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

Leader Insights , Thought Email Marketing Was Dead? Think Again

DIGIT caught up with Jude Duncan, Email Marketing Manager at schuh to discuss the power of email marketing and why it’s far from dead and buried.

Main Strategies to Promote Your Online Business

Today, the Internet and social media development allow people to create companies that operate solely in the digital sphere. Such businesses depend on online business promotion, while their owners carefully pick where to promote their brand online. Choosing the right approach needs an understanding of the main ways to promote business. Read on to know more about online business promotion and get tips on how to advertise your business there.