4 advantages of an email marketing platform

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them in their customer engagement.

7 Burning Questions About Email Unsubscribes

Here are seven questions that you or your boss might have about unsubscribes that are at the heart of devising wise practices that protect your list and your reputation.

BayEngage: Your Budget-Friendly Email Marketing Tool

What is your marketing strategy? Are you someone who spends a lot of time and money on Social Media advertising? And how is that working for you?

How to Get Leads in the Door with Ease (While You Do Other Things!)

The good news is thanks to software and technology, a lot of this lead generation process can be automated. But so many entrepreneurs are confused about where to start automating so let’s look at that now.

E-mail Marketing Will Be A Success Story In 2022

“2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel.

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

G2, the leading B2B software and services review platform for users, buyers, investors, and industry analysts, has recognized AiTrillion as one of the momentum leaders in the most trending personalized software category. AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Email Deliverability: Why Should it Matter More to Marketing and Sales Teams?

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

Charts: Global Email Volume, Users, Marketing

The number of global emails sent has climbed each year as the internet has become more accessible. Over 306 billion emails were sent daily in 2020. number will rise to roughly 376.4 billion a day by 2025.

What Are Email Relays and How Does Mail Relaying Help You?

In this article we’ll focus on the email relaying aspect for digital marketing and mass communication. At the end we also share some info for consumers who are looking for one-time-use and throw-away email addresses, that can be used to prevent you from getting too much spam into your actual email inbox.

Identity Resolution Leader, Versium Announces Partnership With ZeroBounce

This powerful partnership brings together best-in-class email validation and identity data technology solutions.

How to Improve Email Deliverability and Open Rates

Tips on how startups can improve email deliverability rates

Phonexa, MailCon Successfully Merge Email, Omnichannel Marketing Communities at First Standalone Conference in Las Vegas

Owned and operated by Phonexa, the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more, MailCon successfully united top professionals throughout omnichannel marketing, email, and the lead generation communities at the Caesars Palace in Las Vegas during the company's first-ever standalone conference Jan. 11 to 13.

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

Validity Announces Collaboration with Adobe to Improve the World of Email

The collaboration will provide Adobe customers around the world unparalleled email analytics and deliverability insight.

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

Top Email Marketing Trends for 2022

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021