4 questions to ask yourself before betting on AI in your business - and why
AI has the potential to democratize information and enhance productivity - but at Snowflake Summit 2025, business leaders emphasized that a few critical foundations need to be in place first.
As AI use expands, platforms like Brain Max seek to simplify cross-app integration
As more companies choose to bring generative AI tools into their workflows, the number of AI applications they need to connect to their stack increases. An emerging trend brings more visibility into all these applications in one place, allowing enterprises to query, search, and monitor their data and AI applications without needing to open additional windows.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
What’s new and what’s next in GA4
Google Analytics 4 is evolving beyond web analytics into an AI-powered tool for measuring the entire customer journey and improving data quality.
Dust hits $6M ARR helping enterprises build AI agents that actually do stuff instead of just talking
Dust, a two-year-old artificial intelligence platform that helps enterprises build AI agents capable of completing entire business workflows, has reached $6 million in annual revenue — a six-fold increase from $1 million just one year ago. The company’s rapid growth signals a shift in enterprise AI adoption from simple chatbots toward sophisticated systems that can take concrete actions across business applications.
Dashboards don’t win games, coaching does
You can tweak the metrics all you want — but if you’re not coaching your team, you’re not changing the game.
How ChatGPT actually works (and why it's been so game-changing)
We take a deep dive into the inner workings of the wildly popular AI chatbot, ChatGPT. If you want to know how its generative AI magic happens, read on.
Google Ads data shows query length shift post-AI Mode
Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.
Data everywhere, alignment nowhere: What dashboards are getting wrong, and why you need a data product manager
In a world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem — product thinking is.
Will AI ‘completely rewire’ loyalty programs?
Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers to specific individuals through their rewards programs.
Data governance: The contract layer that makes agentic systems possible
Data governance once felt like a compliance burden, tucked away in the back office. Today, it’s the bedrock for enterprises scaling AI responsibly and unlocking its true value. As companies race to deploy agentic AI, CIOs and data leaders face a critical mandate: deliver governed, trusted data that AI systems can understand.
Email Marketing Market Projected to Surpass USD 45 Billion at 2.15% CAGR by 2035
Email Marketing Market Overview:
Google AI Mode available in India without sign-in
Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to all, without sign-in.
3 marketing tasks genAI can help with — no copywriting involved
From curating newsletters to prepping survey data for Family Feud: Email Edition, here are three real-world AI use cases for marketers.
DoubleVerify, IAS develop attention measurement solutions for Snap
DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.
Master GA4: Google Analytics 4 tips & tutorials
Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom events, and SEO KPIs with advanced GA4 strategies tailored for modern search teams.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
Sephora doles out Lyft credits to transport shoppers to its stores
“Delivered to Beauty” incentivizes in-person shopping and will span five major U.S. cities.
Google Ads adds Zoho CRM integration for customer match and offline conversions
Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.