Reopening Your Business? Here’s How to Leverage Email Marketing to Make it a Success

Getting customers back into your stores is essential to rebuild your business, even with curbside pickup and “buy online, pick up in store.”

Customer Data is Transforming Retail Operations

The focus for many retailers in 2020 is delivering differentiated customer experiences (CX) that are highly personalized to each individual.

6 Ways to Improve Your CDP Data Strategy

Many businesses are using a customer data platform, or CDP, to unify their customer data and make it available to other systems, which facilitates the creation very personalized and enriched customer journey.

Two Years Later: How Has GDPR Affected Your Marketing?

It is possible to have client privacy coexist with powerful digital marketing systems.