#Data related marketing articles

Marketing on Threads: What you need to know

Threads is proving to be a serious Twitter/X alternative. Updated with data from Buffer that found Threads outpaces X in user engagement.

Six Digital Marketing Trends for 2025 Every Small Business Should Know

Entering 2024, the marketing world was abuzz with concerns about AI and its potential to upend our industry. From fears of job displacement to the looming "cookie apocalypse," marketers scrambled to adapt. Now, as we approach 2025, it's clear: while technology is evolving, so are opportunities, says Syldrey Mombo, Digital Marketing Manager at 11th House Digital Marketing.

5 reasons the enterprise data center will never die

Despite predictions about its demise, the enterprise data center is alive and well, as strategic on-prem use cases remain and data center tech modernizes.

How App Orchid’s AI and Google Cloud are changing the game for business data analytics

The partnership centers on integrating App Orchid’s technology with Google Cloud’s Cortex Framework, which helps organizations manage data from systems like SAP and Salesforce. The combination allows business users to ask questions about their data in plain English and receive AI-generated analytics and insights.

Dentsu brings Adobe’s generative AI acumen to data, identity offering

The new partnership combines Adobe’s GenStudio content supply chain solutions with Dentsu’s data and platform, Merkury.

How India’s SaaS brands can create, scale and supercharge global growth

Indian SaaS companies, which derive more than 70% of their sales from international markets, are expected to double revenues to $50 billion between 2025 and 2030. This growth will be driven by higher spending from companies worldwide on software that boosts productivity and cybersecurity.

OpenAI eyes the wearables business: Robots, headsets, watches and a whole lot more

A trademark application surfaces the ChatGPT maker's hardware plans - and the company has so many plans.

Google’s Q4 Earnings Point To An AI-Focused Future

Alphabet's Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

Google Merchant Center Next fixes product download frustration

Google solves pain point by restoring filtered product download capabilities, helping data management and streamlining inventory exports.

AI in Digital Marketing Market Boosts Efficiency and Effectiveness USD 1,782.9 Billion By 2033, Region at USD 89.2 Bn

This surge is predominantly driven by the enhanced capability of AI technologies to improve marketing strategies through advanced data analytics, personalization, and automated processes. AI facilitates the dynamic adjustment of marketing efforts, enabling businesses to personalize consumer interactions significantly and optimize spending.

Cognita.ai raises $15M to fix enterprise AI’s biggest bottleneck: deployment

Cognita.ai , a Chicago-based artificial intelligence company, has raised $15 million in Series A funding to help enterprises move beyond AI pilots to production-grade solutions that deliver measurable business impact. The funding round was led by Nexus Venture Partners.

Snowflake makes SnowConvert free and adds support for migrating enterprise data from Amazon

Data infrastructure major Snowflake today announced that it is making SnowConvert, its self-serve offering designed to help enterprises move into its data cloud ecosystem, entirely free of cost. The company also said it is expanding SnowConvert to support migrations from Amazon RedShift (in private preview).

Google DeepMind researchers introduce new benchmark to improve LLM factuality, reduce hallucinations

hallucinations, or factually inaccurate responses, continue to plague large language models (LLMs). Models falter particularly when they are given more complex tasks and when users are looking for specific and highly detailed responses.

Microsoft makes powerful Phi-4 model fully open-source on Hugging Face

Even as its big investment partner OpenAI continues to announce more powerful reasoning models such as the latest o3 series, Microsoft is not sitting idly by. Instead, it’s pursuing the development of more powerful small models released under its own brand name.

Best Email Marketing Tool (2025): Klaviyo Recognized as Top Email Marketing Service by Consumer365

Klaviyo recognized as the top email marketing tool, praised for its advanced automation, seamless integrations, and powerful analytics that drive business growth and optimize marketing strategies.

Future of Mobile Marketing: $57,850 Million Market Opportunity Fueled by Digital Commerce Trends

The growing reputation of on-demand businesses, rise in omnichannel shopping adoption, and demand for customization drive the global mobile marketing market.

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

6 Growth Marketing Strategies for 2025

We’ll explore six top growth marketing strategies for 2025, discuss the emerging trends and technologies shaping the field, and provide actionable insights to help your business thrive in the evolving marketing landscape.

Applied Digital is harnessing the Nvidia accelerated computing platform to power the next generation of AI workloads

Generative AI applications and ML models are performance-hungry. Today’s workloads — GenAI model training and inferencing, video, image and text data pre- and post-processing, synthetic data generation, SQL and vector database processing, among others — are massive. Next-generation models, like new applications using agentic AI, will require 10 to 20 times more compute to train using significantly more data.

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

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