SAP Sapphire 2025 signals a bold shift in AI-powered business applications
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
Agent-based computing is outgrowing the web as we know it
AI agents based on ChatGPT, Copilot, Claude and Gemini are moving from passive assistants to active participants. Today, we ask them to do things for us. Tomorrow, we’ll authorize them to act as us.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
OpenAI appeals court order forcing it to preserve all ChatGPT data
The New York Times wants the records to prove plagiarism but OpenAI says it violates user privacy.
Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
Databricks open-sources declarative ETL framework powering 90% faster pipeline builds
Today, at its annual Data + AI Summit, Databricks announced that it is open-sourcing its core declarative ETL framework as Apache Spark Declarative Pipelines, making it available to the entire Apache Spark community in an upcoming release.
What Are Good Google Ads Benchmarks In 2025? [STUDY]
Compare your Google & Microsoft Ads performance to industry benchmarks in this updated 2025 benchmark report from Wordstream by LocaliQ.
Google Marketing Live 2025: Here’s Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next
CADDi Strengthens Strategic Partnership With Google Cloud, Enters Google Cloud Marketplace
CADDi, the AI-powered data platform transforming manufacturing by democratizing supply chain and design data, today announced its availability on the Google Cloud Marketplace. This significant milestone deepens CADDi’s existing strategic partnership with Google Cloud, further integrating powerful cloud adoption and AI technologies for manufacturers worldwide.
Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies
The global programmatic advertising market is witnessing a significant transformation in the way digital ads.
How AI Detects Customer Hesitation (And Converts It Into Sales)
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
4 ways your organization can adapt and thrive in the age of AI
Biopharmaceutical company Boehringer Ingelheim is using data and more to drive organizational change and has outlined four best-practice steps for others wanting to do the same.
Snowflake's new AI agents make it easier for businesses to make sense of their data
Snowflake Intelligence spans structured and unstructured data from a variety of services.
Meta’s new world model lets robots manipulate objects in environments they’ve never encountered before
While large language models (LLMs) have mastered text (and other modalities to some extent), they lack the physical “common sense” to operate in dynamic, real-world environments. This has limited the deployment of AI in areas like manufacturing and logistics, where understanding cause and effect is critical.
Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well
When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.
Google adds loyalty programs support to organizations structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
Beyond the keyword: How AI is forging the future of enterprise search
In the rapidly evolving landscape of artificial intelligence, the very definition of “search” is undergoing a profound transformation. No longer confined to simple keyword matching, enterprise search is shifting toward understanding and reasoning over data in a conversational interface, and ultimately, enabling autonomous AI agents to reshape how work gets done in an organization. This evolution — driven by innovations like vector search, knowledge graphs, and agentic reasoning — is reshaping how businesses access, understand, and act upon their vast troves of information.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, SEO.