FIVE SOURCES OF FREE DATA FOR YOUR DIGITAL PR PROGRAM

Name a better duo than data and digital PR… we’ll wait. On a serious note, there are few things that editors and journalists love more than new research. Not only does it help you gain coverage for your campaigns, it’s a great way to position your brand as a leader in your field, however, conducting a survey can be costly. If your budget doesn’t stretch that far, there are other ways you can make use of free data, you just have to be creative.

MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

HubSpot : How Apple's iOS 15 Could Impact Email Marketers

How Email Marketers Can Navigate Apple's Open Privacy Changes

MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:

iOS 15 is out, but marketers can shake off the loss of email open rates

This is not a channel-ending event for email, Tactically, opens fueled automations and inferring intent. But strategically, we know deep down in the confessional at the Marking Automation church that the open rate (for the most part) doesn't mean crap. Clicks and associated behavior on the website are better indicators of intent.

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

Does ‘always-on’ marketing improve customer experiences?

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.

7 Ways a CRM Can Help Reduce Costs For Your Business

Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.

How Artificial Intelligence Is Changing the Future of Digital Marketing

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

Litmus Announces Adobe Journey Optimizer Integration Streamlining Email Production, Testing

Integration enables seamless collaboration and real-time customer engagement insights ensuring email campaign success

What You Should Know about Consumer Marketing

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company that helps marketers act on the data they’re collecting.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

Sendlane Officially Joins Shopify App Store

Sendlane, a leader in email and SMS marketing automation for eCommerce merchants, announced today that it has officially launched on the Shopify App Store. Beginning today, Shopify and Shopify Plus users are able to integrate Sendlane’s unparalleled data-based customer communications tools directly into their eCommerce stacks. Already enjoyed by more than 300 Shopify customers, Sendlane is now available to Shopify’s 1.75 million merchants.

#IABInsightSeries: Digital content marketing

Specifically, the speakers will be looking at how digital content marketing helps build first-party databases. There will also be a look at case studies across the digital content marketing opportunity - and attendees will hear from the IAB SA Digital Content Committee on the latest definitions and guidelines.