Oracle Database is in many enterprises and now it’s in Google Cloud too
The Oracle database has long been one of the most widely deployed technologies in the enterprise, but that doesn’t mean enterprises have to run it on Oracle Cloud Infrastructure (OCI).
Google Pixel Watch 3 Review
Holistic health insights are the hottest trend in wearables from big brands, and Google is getting on the bandwagon with the Pixel Watch 3 (starting at $349).
AI in Email Marketing: Tools and Techniques for Powerful Campaigns
AI email marketing leverages computer algorithms to build more specific and optimized campaigns. There are several ways to use it to boost sales.
3 tips to maximize your ROI at events
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up.
4 Questions to Ensure Your MarTech Stack Delivers
When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, technology’s progress promised efficiency, but it also added complexity. At B2B companies, the average marketing tech stack consists of a whopping 90 tools. Yet over half (59%) of marketers say that their stack is only “somewhat successful.” This is concerning. And one of the specific problem areas—with great potential to impact the bottom line—is customer acquisition.
How digital twins and XR will transform product development in virtually every industry
These technologies are revolutionizing businesses by improving predictive analytics, optimizing physical systems, and enabling real-time decision-making.
AFL Group enhances customer engagement with digital marketing partnership
AFL Group, a UK-based provider of car and van leasing products, has implemented automated digital marketing tools to improve its engagement with both current and prospective customers.
Google Analytics 4 introduces benchmarking data
You can now compare your performance across key metrics with industry peers, providing crucial context for strategic decision-making.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Data analysis and market research top list of AI use cases
Marketers seek practical AI applications for campaigns, study finds. And CTV eclipses AI among consumer interests.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
‘Meet the new, most powerful open source AI model in the world: HyperWrite’s Reflection 70B
There’s a new king in town: Matt Shumer, co-founder and CEO of AI writing startup HyperWrite, today unveiled Reflection 70B, a new large language model (LLM) based on Meta’s open source Llama 3.1-70B Instruct that leverages a new error self-correction technique and boasts superior performance on third-party benchmarks.
Will ChatGPT be the new Google? The future of search and information retrieval
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information.
Table-augmented generation shows promise for complex dataset querying, outperforms text-to-SQL
AI has transformed the way companies work and interact with data. A few years ago, teams had to write SQL queries and code to extract useful information from large swathes of data. Today, all they have to do is type in a question. The underlying language model-powered systems do the rest of the job, allowing users to simply talk to their data and get the answer immediately.
Enterprises double their generative AI deployment efforts, Bloomberg survey says
Microsoft's Azure is a winner in the rising use of AI inference, thanks to its OpenAI partnership.
JFrog announces new integrations with Github Copilot, Nvidia Microservices and unified ops platform
JFrog, the 16-year-old Sunnyvale, California company known for its software supply chain platform, has announced a series of major innovations designed to accelerate AI model deployment and enhance the security of software development workflows. In partnership with NVIDIA and GitHub, and with the introduction of new runtime security capabilities, JFrog is positioning itself to streamline critical software processes for enterprises.
Is it time to rethink your Google Ads strategy?
Reimagine your Google Ads with a focus on audience targeting. Learn how a strategic overhaul can optimize your ad performance and budget.
SalesNexus Launches AI-Powered Email Writer to Revolutionize Business Communication
In a significant development for digital marketing and customer relationship management, SalesNexus has unveiled its new AI-powered email writer. This cutting-edge feature is set to transform how businesses approach email marketing, offering a solution that combines efficiency with personalization.
Chili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales.
The State of Marketing Collaboration: 5 Habits and Capabilities of Successful Marketers
According to Meltwater and Asana’s recent State of Marketing Collaboration report, the most successful marketers share five key habits or capabilities allowing them to achieve great results through collaboration. The research, which surveyed 830 marketing professionals in the U.S. and UK in April 2024, examined how marketers are collaborating across their organizations, what’s working, what’s challenging, and the distinct habits and qualities that translate to success.