How to Create Effective Advertising for Your Music Album

In the modern digital era, musicians frequently play several roles. Even though creating and composing music represents the most crucial work, spreading the word about your songs requires a marketing approach. Given the vast amount of new songs that are frequently published, how your music is promoted may determine how well it connects with the public. Your problem as an artist is to release your often intensely emotional and personal compositions onto the public in a calculated, deliberate way. These tactics can assist you in getting started whether you are already promoting your music individually or are shortly going to create a new album and will make you become a singer yourself.

Faith Liversedge: Let marketing solve the Consumer Duty riddle

It’s not just about tailoring your message and segmenting your communications but how you monitor engagement and performance

Catchpoint adds Gerardo Dada as CMO to accelerate growth

Catchpoint®, the global leader in digital experience observability, announced today that Gerardo Dada has joined the Catchpoint executive leadership team as Chief Marketing Officer (CMO). Dada will leverage Catchpoint’s unique technology and market leadership to create strategic growth for the brand and global client base while further establishing Catchpoint’s authority in digital experience observability. A seasoned marketer and experienced technologist, Dada has over 20 years of experience in digital strategies and web technologies, and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has led marketing positions at SolarWinds, Microsoft, Rackspace, DataCore, and BazaarVoice. Before joining Catchpoint, Dada was the CMO for Keeper Security.

Using Performance Max In Google Ads

Updates to Google Ad feature Performance Max offers marketers a way to enhance their search and digital ad campaigns.

Lasso Partners with CMI Media Group

Lasso (, the world’s first and only omnichannel platform for healthcare marketing and analytics, today released impressive results for a CMI Media Group campaign targeting healthcare providers (HCPs) across social media and Connected TV (CTV), two channels that have historically been very difficult to measure in pharma. This latest analysis makes Lasso’s solution the first to empower healthcare marketers with 100% deterministic insights across any digital channel for both HCP and consumer-targeted campaigns.

Welcome emails have best click-to-open and first purchase rates

E-mail campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.

101 Sales, Marketing & Agency Management Ideas


Targeting and transparency: Marketing privacy-forward advertising

As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

CM Group Takes Home Two Top Honors in MarTech Breakthrough Awards

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

Three digital marketing tools that use machine learning

One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few easy (and, more importantly, affordable) tools that currently use machine learning.

Email Validation Company ZeroBounce Named to Inc. 5000 List for the Fourth Time

The variety of relevant tools they find on our platform is what keeps customers coming to us. We’re so grateful for their support,” Minick adds. ZeroBounce’s most recent launch is Activity Data, a tool that provides useful insights into the activity of email subscribers. Activity Data helps fine-tune data segmentation and boost email engagement.

Identifying The Right Marketing Channel For Your Campaign

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

Knorex Recognized for Digital Marketing Innovation in 2022 MarTech Breakthrough Awards Program

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

The best way to survive a recession? Loyal customers. Here's how to retain them

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

ConvertKit CEO and co-founder Nathan Barry tailors email marketing to the creators’ needs

'Email is the constant all the way through the creator economy.'

5 Crucial Email Marketing Skills You Need to Develop

Creativity, Copywriting, Testing, Empathy and awareness, Deadline-oriented

Supermetrics Aims To Make Sense Of Too Many Digital Metrics

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.

Cordial Launches Strategic Integrations to Enhance Data Usage, Efficiency and Innovation for Marketers

Marketing platform streamlines real-time data with new, bi-directional integrations, transforming 1:1 customer experiences across email, SMS and MMS and mobile applications

Mapp Continues Strong Growth In First Half of 2022

Mapp benefits from rising demand for support in multichannel marketing across all industries

What trends to follow to improve your brand loyalty

According to 3Cinteractive, 64% of brands have noticed an increase in consumer loyalty memberships, demonstrating prospects are looking for brands they can a trust in a world where they are dominated by ads. With that in mind, we’re sharing the biggest customer loyalty marketing trends and how you can breach the gap between brand and audience.