The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

Marketing automation is now the new normal for businesses who aim to streamline their daily routine process – email marketing being first – and get great ROI.

There are nearly four billion e-mail users on the planet.According to one study,Seventy two percent of people prefer to receive marketing materials from brands via e-mail.While only seventeen percent prefer to receive the same content via,social media.Thirty nine percent prefer informational and value added e-mail content over promotional e-mail.

First up, and this isn't a big surprise, over 90% of respondents said digital messaging - email, SMS, text - remains extremely important compared to other marketing strategies, seen as critical to the business goals of a company.

The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.

In order to understand how best to use email, we first need to look at how the long-term goal is achieved.

Today, I want to talk about why you should start focusing on your retention rate. Customer retention is a company’s ability to keep existing customers returning for repeat orders over a specified time.

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Cold calling is hard work, but with a thoughtful approach, you can keep the conversation going and get yourself one step closer to a sale.