Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

Three Steps Marketers Should Take To Build A First-Party Data Oasis

Marketers must pull off a spectacular magic trick these days. The majority of consumers support data transparency and privacy. Still, they also want a customer experience rich with personalized interaction, convenience and a deep understanding from a brand about "who they are" as a person. Capturing the zero-party and first-party data to make that happen requires intentional strategy.

Tips to leverage Artificial Intelligence to boost your brand’s marketing strategies

A superior customer-centric result can be envisioned with AI, and that will give brands an upper hand in striking a chord with their existing and potential customers. Here are some contributions of AI that can enable it to find a place in your brand’s marketing strategies.

Has the Rise of the CDP Changed How Companies Use CRMs?

Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more double-digit growth in the future.

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

Is your business analysing the rise in data to better understand customers?

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

How To Successfully Implement Marketing Automation And Avoid Common Mistakes

Marketing automation is now the new normal for businesses who aim to streamline their daily routine process – email marketing being first – and get great ROI.

WHY IS E-MAIL MARKETING THE KING OF MARKETING CHANNEL?

There are nearly four billion e-mail users on the planet.According to one study,Seventy two percent of people prefer to receive marketing materials from brands via e-mail.While only seventeen percent prefer to receive the same content via,social media.Thirty nine percent prefer informational and value added e-mail content over promotional e-mail.

B2C marketing trends point to more messages, but improved relevance

First up, and this isn't a big surprise, over 90% of respondents said digital messaging - email, SMS, text - remains extremely important compared to other marketing strategies, seen as critical to the business goals of a company.

4 Reasons Why the Call Center Should Be Omnichannel

The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.

Planning and Implementing Your Email Marketing Strategy

In order to understand how best to use email, we first need to look at how the long-term goal is achieved.

Four Clever Ways To Skyrocket User Retention

Today, I want to talk about why you should start focusing on your retention rate. Customer retention is a company’s ability to keep existing customers returning for repeat orders over a specified time.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Automations for Scaling E-Commerce Businesses

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

Three Ways That Email Best Practices Can Lead To Better Campaign Performance

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

5 digital marketing strategies to boost the HR industry

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

5 cold calling tips to close more business

Cold calling is hard work, but with a thoughtful approach, you can keep the conversation going and get yourself one step closer to a sale.