An effective marketing pitch deck should be easy to understand, convey trustworthiness, and be persuasive enough to elicit fear of missing out from your audience.

You must look at the sales and marketing process as a whole. By focusing on the entire sales and marketing system from beginning to end you create a meaningful journey for your customer, that will be sure to build a lasting relationship. Process-focused marketing looks at the sales and marketing process as a whole, in three steps.

If you’re a new business owner, or even a seasoned one, then you may wonder what skills you need to grow your business into that special success story. In this blog post, we explore skills that will make you transform how you run your business. Here’s a breakdown of critical skills that will make you a better leader and how to get them.

The platform allows modern marketing teams to create stronger customer engagement, implement data-driven strategies, and increase revenues in their email marketing programs using machine learning algorithms.

Cyber Monday is Nov. 29, but the emails started way sooner. Sale alerts from my favorite brands started flooding my inbox before I had even torn off the Oct. 31 page of my "Doug the Pug" calendar. As November continued, the sheer volume of holiday promotional emails I received started to get a bit ridiculous.

Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying than seeing your online ad campaigns work better and having relevant leads roll into your company pipeline. To help you, here are a few top lead nurturing practices that can help your marketing team with their leads and turn them into fruitful business.

In 2021, businesses continue to market themselves in new ways trying to reach untapped audiences. There are new methods emerging every day, and lawyers should be keeping pace to make sure they’re focusing their marketing in the right direction. Although many traditional forms of advertising are still effective, you’d be doing yourself a disservice not to stay up to date with new methods that could put you at an advantage ahead of your competitors. Regardless of how effective you are as a lawyer, your marketing will still play a significant role in how well your firm does. Stay hip and stay up to speed with today’s marketing tools by familiarizing yourself with these essential marketing tools for lawyers.

Report shows pandemic accelerated evolving relationships between vendors and customers

Jeff Samuels, COO at Iterable shares a few top B2B personalization and marketing data trends in this interview with MarTech Series:

Reading through the report findings, survey data and insights from other email professionals, it’s easy to see why email continues to be the top marketing channel by effectiveness. In fact, 79% of marketers list email in their top three channels.

Sailthru’s Retail Specialization Helps the Innovative D2C Brand Grow From Startup to Fashion Powerhouse

Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.

As the year comes to a close and planning for 2022 is in full swing, marketers have an opportunity to evaluate how they can make the most of the tools they already have. By thinking about and using them in new ways, tried and true methods will again become pivotal pieces of any marketing strategy. Looking for the best marketing tools to keep customers engaged? You may already have them up your sleeve.

Technology is a driving force in virtually every type of business. If you are looking for a way to push your business to the next level, learning the technological advancements specific to your industry is important. However, there are some technologies that every business should have regardless of specialty. If you need a place to start, consider these seven tech recommendations.

Technology is a driving force in virtually every type of business. If you are looking for a way to push your business to the next level, learning the technological advancements specific to your industry is important. However, there are some technologies that every business should have regardless of specialty. If you need a place to start, consider these seven tech recommendations.