#Data related marketing articles

ZeroBounce invites email users to declutter their inboxes and start anew in celebration of Email Day (April 23).

Email validation and deliverability company ZeroBounce launches The InboxZero Challenge, an initiative aimed at inspiring email users to declutter their inboxes and improve their productivity. ZeroBounce kicks off the challenge ahead of Email Day, a global holiday observed yearly on April 23, and offers $25 Amazon gift cards to the first 23 participants.

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing

Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

Everlytic launches new playbook for email marketing success

New year, same email marketing stats? Everlytic has launched a guide to remedy this.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

Tuta Mail adds new quantum-resistant encryption to protect email

Tuta Mail has announced TutaCrypt, a new post-quantum encryption protocol to secure communications from powerful and anticipated decryption attacks.

How To Win Deals In The High Tide Of Overwhelming Sales Emails

This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.

How AI Generates Irresistible, Tailored Bank Marketing Messages

Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.

Artificial Intelligence Transforms Content Creation and Digital Marketing

The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm

QR TIGER Unveils 2024's Digital Marketing Trends

We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Why is email marketing becoming more effective in 2023?

Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years

Salesforce Bolsters Slack AI With Smart Recaps, More Languages

The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.

Google Discover optimization: A complete guide

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It’s time to turbocharge our path to email innovation

Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

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