Solving a startup financial quandary: Five ways to encourage repeat business

PREDICTIVE MARKETING, LOYALTY, REFERRALS, BULK PRICING, CUSTOMER ADVOCATE

What is a marketing automation tool?

Marketing automation tools can improve the performance of your online marketing efforts. A marketing automation tool is the software you can use to streamline your marketing by replacing manual tasks with automated workflows. Marketing automation tools are included in many online marketing services(opens in new tab), such as website analysis tools and email marketing services(opens in new tab) like Omnisend(opens in new tab). In this guide, we’ll look at the benefits of marketing automation software and how to find the right software for your business.

Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising

Paubox Launches Enhanced Contact Management for Its Healthcare Marketing Automation Solution

With the new contact management capabilities, healthcare marketers can securely store contact data and protected health information (PHI) within the Paubox Marketing platform in a HIPAA compliant manner, while easily segmenting audiences to send personalized messaging. Paubox Marketing is a marketing automation platform that enables healthcare marketers to send highly personalized and engaging email marketing messages.

5 Practical Examples Of How Ai Is Transforming Digital Marketing For Businesses

Consumer And Target Audience Profiling, Improved Digital Content Marketing, AI-Powered Customer Service, Enhanced Social Media Presence, Building More Accurate Predictive Models, Looking Forward

Digital Marketing Software Global Market Report 2022: Key Players Leveraging AI to Enhance Offerings and Boost Efficiency

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

Things you never knew about marketing technology

Marketing technology is going through a major evolution. In order to succeed in today's fast paced digital world, brands need to adopt new technologies and strategies at a rapid pace. To help you stay on top of the latest trends, we've rounded up five shocking facts about marketing technology that might surprise you. All these points are essential to remember when you’re building a marketing strategy. The world is changing fast, and the best way to stay ahead is by listening carefully to customers and giving them what they want.

Jorge Zuñiga Blanco explains how to get the most out of marketing in the holidays

Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

What You Need To Know About Reddit Marketing

Featuring vast, engaging, niche communities and high standards of moderation, it’s hard to come up with a topic that doesn’t fall within a Reddit community. A Pew research report puts Reddit as the 10th most-used social media platform in the United States, and as of January 2021, there were 50 million daily active Reddit users worldwide. That said, Reddit is unlike any of the other popular social media platforms, and marketing on Reddit must be approached with that in mind. Let’s look at the ways that brands are marketing and advertising on Reddit.

How D2C Beauty Brands are Planning their Marketing Strategy to Promote their Products in a Competitive Market

Direct-to-consumer (D2C) brands manufacture, market, and distribute their products without intermediaries, enabling themselves to reduce costs, directly interact with consumers, and ensure a seamless start-to-finish buyer experience.

FABFITFUN, Inc. Secures Patent that Enables Parcel Services to Serve Demographically Targeted Ads

FabFitFun, the leading lifestyle membership for women, announced that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new advertising ecosystem to reach consumers. This functionality includes building rich recipient demographics and serving appropriately targeted ads that could be deployed via package tracking pages, package status email updates, mobile apps, and other related digital and physical venues.

5 Technologies You Should Get To Grips With, If You Want A Successful Dropshipping Business

While some might paint it as a foolproof way to make money, the reality is that starting a dropshipping business isn’t easy, and achieving success with it is harder still. Having the right technologies on your side is half the battle, so let’s go over the elements you need to master to improve your chances of dropshipping dominance.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

Adobe : The Engager, Veronica Lazarovici, scales revenue growth without the hustle

Our winner of the 2022 Adobe Experience Maker Award in The Engager category, Veronica Lazarovici, lives up to the mission of her company, Alma, which makes it easier to find quality mental healthcare. "I'm going against the hustle wave," she told me. "I like to think that my productivity hack is just taking regular time off. After a recharge, I work better, have more patience, more creative ideas, and more problem-solving abilities." Veronica sat down with me from her holiday in Romania to share more about what it takes to be an award-winning marketing operations leader.

Why ‘Black Friday’ is more than 1 day for digital marketers

If you didn't start planning for the holidays in July, now is the perfect time to get creative with your marketing. Here are some things you can do right now to prepare for the holiday season:

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels

Q&A: Anup Khera, VP & GM, International, Attentive

Attentive is the leader in conversational commerce. They help brands reinvent the way they manage their business-to-consumer communication through the use of text messaging.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

What Does Marketing Look Like Without Third - Party Cookies

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

COST CUTTING SOLUTIONS FOR BROKERAGES

Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.