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Automated marketing platforms help businesses grow with its outstanding marketing. Marketing automation involves the use of technology and software to streamline and automate marketing tasks and processes. This involves a variety of tools, for instance; email marketing, social media marketing, and web analytics. These tools works in collaboration to automatically send targeted messages, manage campaigns, and track and analyze customer behavior.

89% of marketerssee the ability to measure and analyse marketing impact as a top priority. That’s whySALESmanago, the Customer Engagement Platform, has launched a new suite of capabilities, including its mobile-first Email Designer, eCommerce Dashboard and Workflow Generator. Created by eCommerce specialists working with Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret, these SALESmanago capabilities empower users to access expert know-how and achieve marketing goals while simultaneously proving ROI.

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.

At UL Solutions, CIO Karriem Shakoor has identified clear cultural and architectural requirements for achieving data democratization so that IT can get out of the reports business and into driving revenue. Recently, I had the chance to speak at length with Shakoor about data strategy at the global safety science company, which has over 15,000 employees in 40 countries. What follows is an edited version of our interview.

Through analytics, you’ll gain significant advantages as you’ll gather valuable information about your business’s performance, customer behavior, and sales patterns across all your marketing platforms.

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.

Promoting a music event in 2023 can be daunting. Not only are you competing with hundreds of other events and event promoters in your city, but you’re also competing with huge tours, festivals, and parties that have been rescheduled to 2023 due to COVID-19. Therefore, we don’t blame you if you feel lost or overwhelmed. In this article, we aim to alleviate this burden by providing you with all the tips and tricks that will help you successfully promote your music event in 2023.

A report that analysed data from more than 10 billion bulk emails sent between 2020 and 2022 revealed significant changes in the email use landscape.

Digital content is a file or information stored or sent digitally. Digital content production is gathering knowledge and creating ideas from media and surroundings. Low operational expenses, a high return on investment (ROI), simplicity of monitoring and modification, brand extension, goal targeting, segmentation, and a business-focused approach are just a few benefits of developing digital content.

Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.

Listrak Inc.’s latest Cross-Channel Benchmark report was built on campaign performance across the company’s entire client base of more than 1,000 brands and retailers. The data culled totaled 112 billion email and SMS/MMS messages, compiled from Jan. 1 through Dec. 31, 2022. The results showed the importance of personalization and how text and email marketing, working in tandem, can drive Customer Lifetime Value, or CLV.

While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.

Netcore Cloud is a marketing technology SaaS company that has been in the Martech industry for over 25 years and earned global recognition for its services. The company offers a comprehensive range of martech solutions, empowering product and growth marketers to provide intelligent customer experiences with powerful AI that reaches across all touchpoints in their user’s journey. Netcore Cloud helps marketers build a complete 360-degree view of their customers.

Almost 37% of sales organizations have already made AI tools as a part of their strategy, and rightly so, given the handsome rewards they reap using the technology. Besides reducing human dependency and being a trusted comrade in finishing repetitive tasks, AI tools also significantly reduce costs. It’s a boon for small businesses trying to make a living over shoestring budgets. That being said, let’s take a glance at five ways in which AI is already making the world a better place to live for sales personnel.

Tracking conversion data allows businesses to see which marketing channels and campaigns are driving the most sales or leads. By syncing that data across their entire marketing stack, businesses can get a more complete picture of their customer journey and make more informed decisions about how to allocate their marketing budget. This is where AnyTrack comes in. As a powerful tool that instantly tracks and syncs any conversion data source with any analytics platform, AnyTrack empowers marketers to make more out of your organic or paid traffic.