Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

In this post, we try to address the problems of email marketers who are encountering email deliverability issues. Here are some of the tried and tested methods to optimize your email marketing campaigns:

This post discusses the basics of email address verification and its importance, email verification APIs, and how they can help businesses.

Below, 12 members of Forbes Agency Council each provide their top piece of advice for reaching out and engaging with influencers. With this field perpetually evolving, their expert insights can help brands find influencers whose followers most closely resemble their target audiences and create partnerships that benefit both parties.

I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

In order to flourish in a post-pandemic economy, businesses need to focus on customer relationships.

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

While B2B newsletters typically get less engagement than business-to-consumer (B2C) emails, they’re still a tremendous way to nurture your audience and boost your brand awareness.

Effective ways to drive email conversions on your campaigns

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

Two upcoming tools include Audiences, which will unify customer data and provide insights, and an SMS product for two-way communications and enabled campaign-level sending.

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

Email scrubbing refers to the practice of eliminating from your email list all of the addresses belonging to contacts who are non-responsive or who no longer use that email as a point of contact. The reason why you want to do this regularly is because if you exclusively send communications to people who want to hear from you, you’ll increase your open and click-through rates — in turn improving the quality of your leads and ultimately resulting in a higher conversion rate.