Web Marketing Checklist: 42 Tactics for Traffic and Sales
Businesses looking for more traffic and sales turn to marketing. This checklist of potent marketing tactics is a starting point for success.
AI enhances SEO strategies, reshaping digital marketing
AI’s significant impact on SEO strategies
ZeroBounce invites email users to declutter their inboxes and start anew in celebration of Email Day (April 23).
Email validation and deliverability company ZeroBounce launches The InboxZero Challenge, an initiative aimed at inspiring email users to declutter their inboxes and improve their productivity. ZeroBounce kicks off the challenge ahead of Email Day, a global holiday observed yearly on April 23, and offers $25 Amazon gift cards to the first 23 participants.
Why JCPenney’s loyalty program is the next step in its $1B turnaround plan
Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.
SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing
Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.
Airbnb dominates in search sentiment report
The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Everlytic launches new playbook for email marketing success
New year, same email marketing stats? Everlytic has launched a guide to remedy this.
The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation
UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
Tuta Mail adds new quantum-resistant encryption to protect email
Tuta Mail has announced TutaCrypt, a new post-quantum encryption protocol to secure communications from powerful and anticipated decryption attacks.
How to adapt your marketing for the new era of data analytics
Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.
How AI Generates Irresistible, Tailored Bank Marketing Messages
Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.
Artificial Intelligence Transforms Content Creation and Digital Marketing
The ever-evolving landscape of digital marketing is seeing a paradigm shift with Artificial Intelligence (AI) at the helm
QR TIGER Unveils 2024's Digital Marketing Trends
We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.
Dieselmatic bolsters marketing capabilities with email feature
Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.
5 web browsers you should use instead of Google Chrome or Edge
Google Chrome and Microsoft Edge dominate the world of web browsers, but they’re not for everyone. Whether you want a browser that better respects your privacy or need an app that does things a little bit differently, you don’t have to stick to the usual suspects.
Salesforce Bolsters Slack AI With Smart Recaps, More Languages
The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.
It’s time to turbocharge our path to email innovation
Email marketers must leverage data and generative AI to propel the industry forward rather than settling for incremental gains.