E-mail campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.

Tips

As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

One big challenge most companies face when selecting the right software is determining the right tool depending on their existing workflow. This list is a quick way to suggest an actionable implementation of machine learning in digital marketing by listing a few easy (and, more importantly, affordable) tools that currently use machine learning.

The variety of relevant tools they find on our platform is what keeps customers coming to us. We’re so grateful for their support,” Minick adds. ZeroBounce’s most recent launch is Activity Data, a tool that provides useful insights into the activity of email subscribers. Activity Data helps fine-tune data segmentation and boost email engagement.

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

'Email is the constant all the way through the creator economy.'

Creativity, Copywriting, Testing, Empathy and awareness, Deadline-oriented

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.

Marketing platform streamlines real-time data with new, bi-directional integrations, transforming 1:1 customer experiences across email, SMS and MMS and mobile applications

Mapp benefits from rising demand for support in multichannel marketing across all industries

According to 3Cinteractive, 64% of brands have noticed an increase in consumer loyalty memberships, demonstrating prospects are looking for brands they can a trust in a world where they are dominated by ads. With that in mind, we’re sharing the biggest customer loyalty marketing trends and how you can breach the gap between brand and audience.