How to choose the right email marketing service
Guidelines to help you evaluate your options.
Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered.
Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Effective as it can be, email marketing is often the most abused and misused channel.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
8 Ideas for Boosting Marketing ROI
Tips for boosting engagement and conversion.
9 Common Email Drip Campaign Mistakes to Avoid
Drip campaigns make up one lucrative dimension of the email marketing realm.
How to Improve Your Email Marketing With Personalization [Infographic]
To better explain the role of personalization in email marketing.
3 Ways to Build Meaningful Customer Relationships Through Email
Email is a solid tactic to get in touch with consumers and increase sales.
Unconventional email themes can improve engagement with the right approach
Here's a list of best practices for themed emails.