Think global but send hyperlocal email communications

Contextualizing content based on location as well as language, cultural differences and currency need to be considered.

Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical

Effective as it can be, email marketing is often the most abused and misused channel.

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

8 Ideas for Boosting Marketing ROI

Tips for boosting engagement and conversion.

How to Improve Your Email Marketing With Personalization [Infographic]

To better explain the role of personalization in email marketing.

3 Ways to Build Meaningful Customer Relationships Through Email

Email is a solid tactic to get in touch with consumers and increase sales.

Unconventional email themes can improve engagement with the right approach

Here's a list of best practices for themed emails.