Think global but send hyperlocal email communications
Contextualizing content based on location as well as language, cultural differences and currency need to be considered.
Spray & Pray' Must Go Away: Why Marketing Needs to Get Surgical
Effective as it can be, email marketing is often the most abused and misused channel.
Why Your Approach to A/B Testing Is Costing You Sales
If you're not combining your tests with personalization efforts, you're doing it wrong.
8 Ideas for Boosting Marketing ROI
Tips for boosting engagement and conversion.
How to Improve Your Email Marketing With Personalization [Infographic]
To better explain the role of personalization in email marketing.
3 Ways to Build Meaningful Customer Relationships Through Email
Email is a solid tactic to get in touch with consumers and increase sales.
Unconventional email themes can improve engagement with the right approach
Here's a list of best practices for themed emails.