How Email Marketing Will Evolve in the Next 5 Years

Over the years, email marketing has steadily been moving away from the newsletter and promotional blast to behaviorally driven, event-triggered, one-to-one messaging. In one word: personalization.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key