Small Business Marketing Strategies Need Rethinking in 2021

By developing strategic email messaging, it builds and maintains relationships with customers at every stage as they research, purchase, and grow with your brand.

How to Maximize the Value of Your SMS Strategy

We want to talk about one of the best ways to connect smartphone users. The topic today is SMS marketing. SMS stands for short message service. Simply put, SMS refers to text messages. Business owners and marketing teams send promotional text messages to users who opt-in to get them to engage with their site. We will look at several ways you can maximize the value of your SMS strategy and turn more visitors into customers.

10 Steps to Get Started with Email Marketing without Undermining CX

Email marketing is one of the most cost-effective ways to promote your brand, connect with customers, and generate leads. Despite its many benefits, many businesses—small and large—are either unfamiliar with email marketing or are afraid of it. In this guide, we’ll cover everything you need to know about email marketing, including best practices, tips, statistics, and more, in connection to CX.

What Is Remarketing? Re-Engaging Customers Via Email

Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a visit to a website landing page or product page.

Thinking Beyond the Pandemic: How to Make Marketing Plans After Coronavirus

Business-to-business organizations need to acclimate to this new normal and adopt new B2B marketing strategies post COVID to remain relevant and achieve success.

Amazon Launches Email Marketing Tools, But There’s a Catch

Amazon now offers the ability to market directly to customers through email to alert customers of new product launch announcements and promotions. The new feature is called Manage Your Customer Engagement (MYCE).

Why Marketers Should Get Back on Board With Email Newsletters

If you’re already writing content for social media, consider taking that little bit of extra time to package it in an email newsletter. It’s a low-risk and low-commit tactic that has the power to bring you closer to your customers. At the same time, you can work towards growing an email list that can be repurposed and plugged into campaign targeting.

Why Your Sales Team Needs to be Trained in Digital Marketing

Digital marketing should be an integral part of your marketing plan and there are specific ways of doing it. Let’s take a look at the importance of training the sales team on digital marketing.

Boost Your Business with These 5 Digital Marketing Tips

But where there are challenges there are also opportunities. Our hyper-connected world means you have opportunities to boost your business, by changing your business model and adapting to the way today’s consumers’ shop. So, for digital marketing tips and tricks, read on.

Mobile push leads digital marketing as favorite strategy

When it comes to digital marketing there's been overall growth but mobile push notifications are the most widely adopted, with the number of pushes jumping 78% in the past year, according to Emarsys data.


SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

3 Key Email Marketing Trends To Keep In Mind for The Rest Of 2021!

What are some of the trends that marketers can include in their email marketing through 2021 to drive more results? Here are a few ideas:

Retailers Can Use Record Email Growth and Engagement to Deliver Sales

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers, email became a lifeline for customer communication, transaction and engagement, and customers responded at record numbers, opening a window of opportunity in 2021 for a new kind of relationship that's more data-informed across online and store channels.

Best business growth tools for entrepreneurs

To focus on these innovations and other ways of achieving growth, you need tools to make your business operations run efficiently and attain your business goals.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

How to Design Your Self-Storage Website to Maximize Customer Conversions

A website loaded with bells and whistles may look nice, but will it perform well for your self-storage business? Learn how to design a website that lures prospects and maximizes customer conversions.

Walmart Expands Marketplace, Challenging Amazon

Emboldened by a pandemic-driven increase in digital sales, Walmart has decided to challenge Amazon’s dominance in the ecommerce arena. Walmart is presumably the only retailer with the financial resources, logistical prowess, and size to do this.

5 Make-or-Break Shifts in Digital Marketing to Be Aware of This Year

Increase customer trust and loyalty with these shifting-landscape strategies.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19