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How Email Marketing Will Evolve in the Next 5 Years
Over the years, email marketing has steadily been moving away from the newsletter and promotional blast to behaviorally driven, event-triggered, one-to-one messaging. In one word: personalization.
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Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19
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Email Reactivation - Strategies to Win Back Dormant Customers
Acquiring new customers will always be a goal but focusing on retention is key