Square Loyalty and Square Marketing Launch for UK Businesses

Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes.

Email Marketing Software Market Report Survey 2021 with Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends , With Covid 19 Analysis

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

How to Turn Your Story Brand Framework Into a Roadmap to Grow Your Business

Assuming that you have created your company’s brand story using the story brand framework, it is time to use that framework to create a roadmap to grow your business. You can use the story brand framework you created to: Create a one-liner for your company, Create a lead generator to collect email addresses, Create an automated email drip campaign, Collect and tell stories of transformation, Create a system that generates referrals

Press releases aren’t dead but this approach to them is

Press releases can serve as marketing tools to drive sales. Press release distributors could disseminate different forms of content, thought leadership, promotional product materials and multimedia advertising. Our customers would gain in achieving brand recognition, increasing website traffic, SEO, leads and sales.

How GreaterGood used personalized email to boost sales and charitable transactions

The charitable giving company leaned on a trigger-based email platform to increase sales and transactions by over 60%.

Marketers Must Adapt and Evolve in the Era of Digital Marketing, Believes Jonas Muthoni

The opportunities for businesses to interact and connect with their target audiences have never been greater, thanks to the advent of digital content and technological advancements.

The global cloud advertising market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 19.6% during the forecast period, to reach USD 6.7 billion by 2026 from USD 2.7 billion in 2021

Data analytics provide marketers accurate details of their target audience so that advertising can be optimized and lead to efficient results. This increasing demand for targeted marketing and consumer analytics bolsters the growth of the cloud advertising market.

7 Tips For Engaging Consumers During The Holidays With E-mail Marketing

While effective email marketing depends a lot on the subject line, copy, images, and offer, there are other practical considerations for ensuring consumer engagement, loyalty, and sales:

5 must-know digital marketing tips for small businesses

If we have learned anything about the ongoing COVID-19 pandemic, it’s that a surprising range of things can happen virtually: gym classes, meetings, networking events. Business, it turns out, is particularly well suited for digital. Social distancing measures between February and May 2020 resulted in twice as many e-commerce sales in Canada compared to the previous year. South of the border, Americans are seeing similar trends: According to IBM’s August 2020 U.S. Retail Index, the pandemic accelerated e-commerce adoption by five years, while an October 2020 McKinsey report found that digitization of supply-chain and customer interactions and internal operations has been accelerated by at least three years.

5 Simple Strategies to Update & Automate Your Email Marketing

Utilizing the latest email marketing strategies is a great way to expand the reach of your business and help you connect with a wide range of customers. You also want to stay in touch with those prospects who didn’t purchase your offer…yet. They might need a little more convincing that you know your stuff and email marketing is an easy way to get inside their inbox and appeal to them. Looking at ways to improve your email marketing strategy is essential to your success.

3 Tips For Ecommerce Small Business Owners to Prepare for the Holidays

Leverage Email Automation to Target and Send Marketing Materials, Use AI-powered Personalization to Optimize the Customer Experience, Optimize Landing and Sales Pages for Conversion Rates, Optimize Your E-commerce Store For the Holidays

Inside Mailchimp’s push to bring AI to content marketing

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

How To Make Sure Your Company Newsletter Gets Read

If your newsletter fails to deliver real value or only serves to annoy your customers, you can lose your credibility. But when done right, and when published at the right frequency, it can open new doors for your business. In this article, I’ll go over exactly how to strike that careful balance, as well as why you should.

5 Proven Tips To Use Email For Marketing Your Holiday Promotions

You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.

Conversion Funnel: Stages and Optimization

With every small tweak in conversion funnel optimization, you make more money from your existing traffic. Once your digital properties are established, funnel optimization is often the activity that will get you the most bang for buck. Let’s take a closer look at funnels, funnel metrics, and how to optimize conversion funnels.

How this industrial supplies retailer used marketing automation to keep up with customers

Bunzl, an industrial and safety supplies provider, shares the steps taken to deliver more relevant and timely customer communications and engagement

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

The Best SMS Marketing Software of 2021

Pull every lever at your disposal with the best SMS marketing software.