#Customer related marketing articles

3 steps to navigating the complex customer journey

The key to marketing success and scale is to refine your customer journey down to the essentials — the critical path.

How Email Marketing Will Evolve in the Next 5 Years

Over the years, email marketing has steadily been moving away from the newsletter and promotional blast to behaviorally driven, event-triggered, one-to-one messaging. In one word: personalization.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key

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