What’s the difference between a head of marketing and a head of growth?

You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.

How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule still applies, marketers must develop approaches and strategies that grab customers’ attention in the first two seconds and keep it long-term. So how can brands ensure that their email efforts remain fresh and compelling? Naturally, aimless spamming is no longer an option. But, fighting for customer attention is a task email marketers must tackle daily.

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

Best digital marketing tools in 2022

Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

Digital marketing in the world of Metaverse

Just like how the internet connected people from across the world, Metaverse can help users experience an immersive virtual environment. Let’s learn what’s in for digital marketing in the Metaverse

Email Marketing And Landing Pages: A Dynamic Duo For Conversions

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

Bulk email list cleaning service MailboxValidator is helping businesses improve their email marketing by removing bad emails.

MailboxValidator has developed a way to help businesses clean up their mailing lists to optimize their email marketing campaigns. The service helps people check the validity of email addresses to reduce the number of undelivered emails. This improves the delivery success rate of a company and builds its reputation.

'MageMontreal' Unveils Its Range of 'Migrate to Adobe Commerce' Services for E-Commerce Platforms

MageMontreal, the Canada-based certified e-commerce platform developer, has launched a suite of services designed to help retailers migrate their e-commerce platforms to Adobe Commerce (formerly known as Magento Enterprise). This new service provides e-commerce platforms with advanced and dynamic website designs and development solutions, in order to remove the burden of ever-increasing technical complexities. The firm ensures that migrating to Adobe Commerce will assist the businesses in handling their bulk volume of products, product-related data, as well as a large number of online shoppers simultaneously.

Benefits of utilizing an email tracking tool

Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.

10 Best Landing Page Builders For Marketers 2022

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

3 trending email marketing strategies to up consumer engagement

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.

THE GROWING ROLE OF AI IN MARKETING AUTOMATION

Artificial intelligence (AI) is changing every aspect of today’s lives. If you are a digital marketer, there is a high chance you are using some form of AI in your marketing. Even so, many marketers are yet to embrace or understand the potential of AI in marketing and so lose out on a lot that AI could do for their businesses. Embracing new technologies can be overwhelming when you do not understand the effect they will have on your business. So understandably, you could have some reservations. But worry not, as this guide can help you see the bigger picture and give you the nudge you need to plunge into the world of AI in marketing.

How Marketers can Create Trust and What Tools can Help Protect User Privacy Along the Journey?

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms that would not back off from their commitment. Trust is the glue that holds any connection together. This includes the crucial brand-customer relationship. Customers will have more faith in your products and services if they trust your business. It’s essential to build trust with your customers.

Maximize Engagement and Retention with These Customer Messaging Strategies

Make Mobile the Priority Channel, Value of a Multichannel Approach, Personalization is Key, Making Data-Driven Decisions for Improved Customer Engagement.