In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

Just like how the internet connected people from across the world, Metaverse can help users experience an immersive virtual environment. Let’s learn what’s in for digital marketing in the Metaverse

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

MailboxValidator has developed a way to help businesses clean up their mailing lists to optimize their email marketing campaigns. The service helps people check the validity of email addresses to reduce the number of undelivered emails. This improves the delivery success rate of a company and builds its reputation.

MageMontreal, the Canada-based certified e-commerce platform developer, has launched a suite of services designed to help retailers migrate their e-commerce platforms to Adobe Commerce (formerly known as Magento Enterprise). This new service provides e-commerce platforms with advanced and dynamic website designs and development solutions, in order to remove the burden of ever-increasing technical complexities. The firm ensures that migrating to Adobe Commerce will assist the businesses in handling their bulk volume of products, product-related data, as well as a large number of online shoppers simultaneously.

Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.

Artificial intelligence (AI) is changing every aspect of today’s lives. If you are a digital marketer, there is a high chance you are using some form of AI in your marketing. Even so, many marketers are yet to embrace or understand the potential of AI in marketing and so lose out on a lot that AI could do for their businesses. Embracing new technologies can be overwhelming when you do not understand the effect they will have on your business. So understandably, you could have some reservations. But worry not, as this guide can help you see the bigger picture and give you the nudge you need to plunge into the world of AI in marketing.

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms that would not back off from their commitment. Trust is the glue that holds any connection together. This includes the crucial brand-customer relationship. Customers will have more faith in your products and services if they trust your business. It’s essential to build trust with your customers.

Make Mobile the Priority Channel, Value of a Multichannel Approach, Personalization is Key, Making Data-Driven Decisions for Improved Customer Engagement.