Conversion Tracking 101

This article is for business owners and marketers who want to learn more about conversions, tracking conversions and tips for maximizing conversions.

6 Ways to Build your Email List Quickly

Here are some amazing ways to build a powerful email list like a pro, even without hiring a professional.

Email Marketing Is Still Key for Boosting Conversion – Here’s Where to Focus Your Brand Strategy

Email marketing has the highest ROI of any customer acquisition strategy, according to Dotdigital.

Email Marketing: A Tool to Strengthen Relationships, Improve Brand Awareness and Increase Sales

This article explores the use of email as a marketing tactic.

Understanding the marketing funnel: 5 strategies to improve your email marketing

Marketing is the key to business survival. This remains true as true in the modern digital age as it has ever been. Of course, the approach today is very different. Email should be an essential part of your marketing strategy. This will help to ensure you’re making the most out of your marketing funnel and the prospects available to you.

5 B2B Tech Marketing Trends to Watch for in 2021

Based on the data and what I’ve seen working for our clients, here are five trends to watch.

Marketing Strategies on How to Increase Website Traffic

Though generating traffic to your website is not an easy task, it will be easy to increase website traffic with the marketing strategies below.

4 Ways a CRM Can Improve the Customer Experience

Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers.

4 Clever Ways to Get More Email Engagement

Now, let’s look at several creative strategies you can use to get more email engagement and conversions. Our goal is to give you actionable tips that you can use to generate more engagement, and consequently, enhance CX and sales.

Boost conversion rates with these five email marketing automation strategies

To strengthen a business’ potential and boost conversion with email automation, here are five email marketing automation strategies.

How to Monetize Your Transactional Emails [The Complete Guide]

Transactional emails are crucial to your customers and therefore have a higher impact than your email marketing efforts. To prove that point, we’ve collected some statistics on how transactional emails perform.


To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

5 Email Marketing Mistakes to Avoid (And Best Practices to Follow)

To help you get the best results, I’ll tell you the most common mistakes that you need to avoid while sending out your emails. In doing so, I’ll also touch upon the best practices to follow which can yield amazing results for your marketing efforts.

Is Selling the Best Use of Marketing Emails?

50% of brand marketers report that email is "very important" in driving conversions.

Seven Ways To Bring The (Digital Conversion) Heat This Summer

To help, I’ve put together a few conversion-friendly ideas that you might want to implement while you’re considering your brand’s next steps.