DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

Search Engine Marketing vs. Social Media Marketing: Understand the Difference

We'll cover two of the most popular types of digital marketing that can skyrocket your business and brand reach via the internet: search engine marketing (SEM) and social media marketing (SMM). Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as their differences to help you decide what to choose and how to implement both digital marketing strategies.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

3 Email Marketing Trends to Help You Kickstart 2022

Adapting to these email marketing trends will put you ahead of the pack.

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

Email Deliverability: Why Should it Matter More to Marketing and Sales Teams?

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

What is the best tool in your marketing toolbox?

I attended a digital summit a few years ago, and then, as well as now, learned that email marketing is the most successful way to reach your customers. It allows you to build relationships with leads, customers and past customers. It allows you to speak directly to them in their email inbox, and they can read it when the time is convenient for them.

How to Become a Good Hotel Marketer and Stay Ahead

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

WinePulse and Digimatic Partner to Deliver Email Campaign Analytics for Wineries

WinePulse, the leading DTC Reporting solution for wineries, is the first reporting solution to provide analytics that aggregate email automation and campaign data with detailed sales and order information in one centralized location.

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

Ultimate Guide to Using WhatsApp Tools for Business

WhatsApp is a platform that has shown some dominance and has no signs of slowing down. Actually, more than 2 billion people are using WhatsApp across the world. As a result, marketers are now finding the messaging platform more interesting and are continually learning its full potential.

5 Methods to Improve your Blogging by Peter DeCaprio Using an Effective Email Marketing Strategy

Blogging is a great way to enter the world of social media and content marketing for your business. It not only helps in keeping your online community active but also provides you with a platform to be known by more people across the globe. In addition, blogging can boost up your search engine ranking if done properly. In fact, there are many tools that allow you to measure how effective your blog posts have been in terms of their reach and readership. The secret to all above said success is an effective email marketing strategy.

Redbrick Acquires Delivra, Leader in Email and Marketing Automation

Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation, helping businesses engage in meaningful conversations with customers through email and SMS marketing strategies. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio.

Top 10 Best Marketing Tools In India 2022

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

DMS Success Story: Boosting Conversion Rates with Time- And Trigger-Based Email Nurturing Campaigns

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

How Can Contextual Property Management Marketing Help To Convert More Leads?

Contextual property management marketing is an approach to managing content, agreements, resident documents, and the appropriate context. It streamlines managing all the content and documents in one location. Marketing automation like Best Property Management Software instantly allows records, upgrades content, and ultimately gets a firm grip on document version control.

10 Growth Hacks to Improve your Online Store Performance

There’s no particular roadmap for growth hacking your online store’s performance. However, several e-commerce sites are successful because they possess a growth hacking mindset and direct their efforts in the same direction by curating and executing campaigns and tests to generate more online sales. Taking this into consideration, let’s shed some light on the best growth hacks for online stores seeking to boost their performance.

Email Marketing Industry to Expand at a Stellar Pace 22.80% CAGR in Asia Pacific

The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.