How COVID-19 Has Impacted Email Marketing Performance

In a recently released report, How COVID-19 Impacted Email Marketing Performance, Omnisend analyzed the email open, click and conversion rates of over 2.5 billion promotional emails sent from its marketing automation platform from Jan. 1 through April 26 in both 2019 and 2020.

Creating An Email Campaign That Converts

These six steps can help you in creating an email campaign that converts.

How to improve your e-mail marketing conversion rate

Here are some quick tips to consider in your current e-commerce strategies.

The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts

After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads.

The secret to crafting consistently high-converting emails?

(BUSINESS MARKETING) Email may seem too old to be effective but surprisingly it’s not, so how can you get the most out of your email marketing? Try these tips.

Is Selling the Best Use of Marketing Emails?

50% of brand marketers report that email is "very important" in driving conversions.

What’s Your Plan for Measuring Marketing Outcomes?

Once it defines the objectives of its business or marketing campaign, an ecommerce company should decide how to measure outcomes.


The research study likewise highlights how online marketers are keener on tailored emails, video clips, and also quizzes in their email campaigns.