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Today, Syrup (syrup.io) officially launches, bringing an innovative approach to email marketing that harnesses the power of product usage data coupled with AI to create hyper-personalized experiences for users. Syrup has secured $3.3 million in seed funding, led by Mike Fitzgerald and High Alpha Capital, a leading venture firm specializing in next-generation B2B SaaS companies.

Emotive.io, the leading all-in-one growth platform for eCommerce brands, is excited to announce its recent acquisition of Bloom Digital, a renowned marketing agency specializing in SMS marketing, email marketing, and paid advertising. This strategic acquisition strengthens Emotive.io's position as a comprehensive solution for eCommerce growth and enables the launch of a new product, Emotive Attribution, aimed at helping merchants optimize their marketing spend across all channels using a first-party pixel.

Alonso Perez is revolutionizing the way online course creators and personal brands grow their businesses. By creating authentic, engaging email marketing strategies, Alonso helps his clients break free from traditional email marketing norms and build lasting relationships with their audience. His unique methods are rooted in authenticity, helping businesses to connect with their audience on a deeper level and drive conversions.

Although the list of AI disadvantages certainly gives food for thought yet you risk being left behind with tough competition and everyone jumping into this game. As Elon Musk said: “If your competitor is rushing to build AI and you do not, it will crush you.” AI tools widely believe to be our future. Therefore, it is crucial to consider introducing them into the digital marketing routine, at least in several areas.

Artificial intelligence email assistants have made writing an email quicker and easier. Automatic task completion, message prioritization, and prompt, insightful answers are just how AI email assistants may ease the burden of managing your inbox. As a result, users can direct their attention to the most pressing emails and get more done in less time. Automated email helpers powered by AI may also write and send messages on your behalf.

Direct-to-consumer retailer Lulu and Georgia was a beneficiary of the pandemic rush to online shopping along with many other retailers. But with the marketplace changing within the past year, the purveyor of furniture and home goods is now using digital marketer Bluecore to capitalize on its data and expand its customer base.

Email marketing is a powerful tool for B2B businesses to connect with their target audience and drive conversions. However, B2B email marketing requires a different approach than B2C email marketing. In this article, we will explore strategies for successful B2B email marketing.

Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.

A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

Struggling to keep up with the demands of customer engagement and lead generation? Learn how marketing automation can do the heavy lifting for you!

It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.

Technology is advancing at an extremely fast pace – just look at how quickly ChatGPT has become a household name. It has dominated news cycles and in only 4-5 months, it’s also heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behavior and preferences, AI is everywhere now.

From SEO and pay-per-click advertising to social media marketing and email marketing, there are various digital marketing channels that can be used to achieve business goals.

As technology continues to progress at a rapid pace, companies rely more on digital marketing to stay competitive. However, some strategies become ineffective over time as updates are continuously developed to suit the constantly evolving digital landscape. In turn, this may affect the return on investment (ROI) of businesses that fail to keep up with the latest trends or focus on valuable metrics.

This company began utilizing ActiveConversion’s Managed Marketing Services (MMS) program to help grow their business and generate leads. The MMS program started with an audit of the company’s existing marketing efforts to identify areas where the company had potential areas where there was room for significant business. Based on the audit, ActiveConversion developed a customized marketing strategy with them, which included a mix of different digital marketing tactics to achieve the company’s goals. These tactics included a mix of services to improve visibility and brand awareness through search engine optimization, pay-per-click advertising, email marketing, and digital advertising, all designed to fill their sales funnel. ActiveConversion was able to build targeted mailing lists of new potential customers and develop the specific marketing emails to send to each segmented list..