Based on the data and what I’ve seen working for our clients, here are five trends to watch.

Though generating traffic to your website is not an easy task, it will be easy to increase website traffic with the marketing strategies below.

Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers.

Now, let’s look at several creative strategies you can use to get more email engagement and conversions. Our goal is to give you actionable tips that you can use to generate more engagement, and consequently, enhance CX and sales.

To strengthen a business’ potential and boost conversion with email automation, here are five email marketing automation strategies.

Transactional emails are crucial to your customers and therefore have a higher impact than your email marketing efforts. To prove that point, we’ve collected some statistics on how transactional emails perform.

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.

To help you get the best results, I’ll tell you the most common mistakes that you need to avoid while sending out your emails. In doing so, I’ll also touch upon the best practices to follow which can yield amazing results for your marketing efforts.

50% of brand marketers report that email is "very important" in driving conversions.

To help, I’ve put together a few conversion-friendly ideas that you might want to implement while you’re considering your brand’s next steps.