A comprehensive guide to lead generation for small businesses

Lead generation can help you obtain potential clients in your sales funnel. But you can only best achieve this goal after fully understanding lead generation for small businesses. However, learning every detail about lead generation can be daunting for someone new to the field. Luckily, this comprehensive guide has eased all your concerns by explaining all you need to learn about lead generation. The insights provided can help a small business owner avoid common pitfalls some entrepreneurs make. In addition, you can use lead generation as a tool to take your company to the next level.

ZeroBounce Increases Email Validation Accuracy to Help Businesses Boost Email Marketing ROI

ZeroBounce now checks email addresses with a money-back guaranteed accuracy of 99%, up one point from 98%. Thus, marketers and business owners relying on email to get their messages across can maintain higher-quality email data.

What Financial Advisors Need to Know About Email Marketing

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust. In short, email allows you to put your brand and messaging directly in front of your target audience. Finding success with email marketing for financial advisors hinges on developing an impactful strategy.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

Your Marketing Emails Are Annoying. Here's How You Can Fix Them.

The reality is that many marketing emails slip into the spam folder. Here's how to change that.

Awesome Motive Acquires Thrive Themes Growth Tool Suite to Help Small Businesses Improve Their Online Marketing and Get Better Results

Awesome Motive, a fast-growing software and media company with over 21 million websites using their software, announced their acquisition of Thrive Themes, the company behind some of the most powerful small business growth tools for WordPress. Over 200,000+ smart website owners use the Thrive Themes growth tool suite to easily build high-converting websites that lead to more email subscribers, paying customers, and raving fans. Simply put, Thrive helps you get better results!

13 key SEO metrics to track in 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

GA4 Brings Back Familiar Friend: Landing Page Report Now AvaIlable For Analytics Practitioners

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.

5 Ways To Make Your Marketing E-mails More Personal – Without Personalization

Let's look at seven ways to make your email hit harder without using actual personalization or data.

How EOS Hospitality drove $35 million in direct revenue with Revinate

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Referral marketing: What it is and how to use it successfully

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships

Personalization, Segmentation, A/B testing, Automation, Mobile Optimization, Interactive content, Personalized subject lines, Customer feedback loops, Triggered emails, Thank-you and loyalty emails.

Tinuiti Snaps Up Ampush To Enhance Its Social Chops

Ampush tracks a metric it calls “acquisitions per impression” (APM), which is a combination of click-through rate and conversion rate. APM measures “how well we can drive yield from a single impression,” Oberlander said, by following audience exposure to ad creative before someone clicks and the effect of creative after a click across landing pages, quizzes and other curated content. APM data and other metrics flow into Amp, Ampush’s proprietary data aggregation tool, which gives users the ability to allocate traffic between different landing pages and measure conversion rates throughout the consumer journey.

How retailers can beat the post-holiday sales slump

To beat the post-holiday sales slump, retailers can follow several strategies. One is to continue promoting discounts and sales to encourage consumers to continue shopping. Retailers can also offer special deals and promotions to encourage customers to redeem gift cards and keep spending. A robust, data-driven promotions strategy can help retailers reduce any excess post-holiday inventory and limit the decline in sales. Another strategy is to focus on customer experience. Retailers can create a positive and engaging shopping experience for their customers by offering personalized recommendations, providing excellent customer service, and offering in-store events and experiences.

BOTS, Inc. is Offering ChatGPT and OpenAI Services for B2B Customers

ChatGPT is an AI model trained on a large fraction of text from the internet. It uses a deep learning technique called Transformer, which allows it to generate natural language text similar to human writing. ChatGPT can help translate language, answer questions, summarize text, write creatively, and more. The BOTS, Inc. team will help with ChatGPT integration into the customers’ website and e-commerce. With this integration, organizations can create content-rich, human-like conversational consumer experiences without engaging live agents, thus avoiding high costs. ChatGPT can help businesses by automating repetitive tasks and providing more engaging interactions with users, such as compiling research and translating texts from one language to another.

How to Improve Your Content Marketing Sales Funnel

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

ChatGPT For Writing Marketing Emails

ChatGPT for writing marketing emails is one of the biggest benefits of email marketing it assists businesses to increase user satisfaction.