How to align processes to drive martech utilization
Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.
3 ways to target your PPC competitors’ audience
Looking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s unhappiest clients.
U.S. Alliance Federal Credit Union Manages Email Marketing Through NCR Software
Credit union turns to NCR APTRA eMarketing for improved member communication
Short-Form video’s impact on digital marketing
In the rapidly evolving domain of digital marketing, short-form video content has established itself as a pivotal element. The diminishing attention spans of today’s audiences necessitate that marketers capture and sustain interest with immediacy, making short-form videos an indispensable strategy for conveying messages succinctly and compellingly.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
Springthrough Partners with Bridgeline to Power Search
Bridgeline Digital, Inc. (NASDAQ: BLIN), A global leader in AI-powered marketing technology, announces its partnership with Springthrough Agency to leverage Bridgeline’s HawkSearch AI technology to grow revenue for eCommerce websites on the Sitefinity platform.
M&G Speed Marketing LTD. Empowers Businesses with Expert PPC Management Services in Cyprus
Unleashing the Power of PPC: M&G Speed Marketing LTD. Enhances Businesses' Digital Advertising Efforts.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
10 Email Marketing Tips To Grow Your Business in 2024
Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.
How Email & SMS Marketing Performed in 2023 & One Emerging Channel to Keep an Eye on
Email, SMS, and web push marketing sees record sends, engagement, and orders
7 steps to creating an audience-based B2B marketing plan
Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting prospects.
CPG Marketing Embraces New Models for Digital Transformation
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).
WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS
To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.
Is Selling the Best Use of Marketing Emails?
50% of brand marketers report that email is "very important" in driving conversions.
Herman's Media Named "Best Digital Marketing Agency in the Southwest of 2024"
Herman's Media claims top honors as 2024's Best Digital Marketing Agency in the Southwest, setting new standards in digital marketing excellence.
Email tactics and CTAs for lead generation: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics, CTAs for email.
Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses
WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.
Unlocking Success With Digital Marketing for Your B2B Business
Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.
Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.