
Should I Hire A Professional E-mail Copywriter For My E-mail Marketing Campaign?
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4 Best Email Personalization Strategies
The email landscape is rapidly evolving, which means senders simply can’t assume old adages have the Midas Touch. Rather than relying on what was once believed to be true, it’s time to uplevel emails with personalization to give customers the message they want and truly stand out among the crowded inbox.

Factoreal releases four AI email marketing features to its platform
AI-powered chatbot, image generator, and text generator features to revolutionize email marketing campaigns

Email Marketing Isn’t Over – But It’s Not What It Used To Be
Let’s dive into four ways retailers can improve their email marketing efforts with customer data and personalization.

Up-level your search and email strategies to empower buyers
Daily information can help clients learn and process what they want and where they want to be

Syrup.io Pioneers AI-Driven Email Marketing for Hyper-Personalization, Led by High Alpha Capital's $3.3M Seed Round
Today, Syrup (syrup.io) officially launches, bringing an innovative approach to email marketing that harnesses the power of product usage data coupled with AI to create hyper-personalized experiences for users. Syrup has secured $3.3 million in seed funding, led by Mike Fitzgerald and High Alpha Capital, a leading venture firm specializing in next-generation B2B SaaS companies.

Emotive.io Acquires Bloom Digital and Launches Emotive Attribution, Expanding Its All-in-One Growth Platform for eCommerce Brands
Emotive.io, the leading all-in-one growth platform for eCommerce brands, is excited to announce its recent acquisition of Bloom Digital, a renowned marketing agency specializing in SMS marketing, email marketing, and paid advertising. This strategic acquisition strengthens Emotive.io's position as a comprehensive solution for eCommerce growth and enables the launch of a new product, Emotive Attribution, aimed at helping merchants optimize their marketing spend across all channels using a first-party pixel.

Mail To Profit: Helping Businesses Tap Into Authenticity For Increased Conversions with Email Marketing
Alonso Perez is revolutionizing the way online course creators and personal brands grow their businesses. By creating authentic, engaging email marketing strategies, Alonso helps his clients break free from traditional email marketing norms and build lasting relationships with their audience. His unique methods are rooted in authenticity, helping businesses to connect with their audience on a deeper level and drive conversions.

Top 15 AI Tools for Marketers to Try in 2023
Although the list of AI disadvantages certainly gives food for thought yet you risk being left behind with tough competition and everyone jumping into this game. As Elon Musk said: “If your competitor is rushing to build AI and you do not, it will crush you.” AI tools widely believe to be our future. Therefore, it is crucial to consider introducing them into the digital marketing routine, at least in several areas.

Top AI Email Assistants in 2023
Artificial intelligence email assistants have made writing an email quicker and easier. Automatic task completion, message prioritization, and prompt, insightful answers are just how AI email assistants may ease the burden of managing your inbox. As a result, users can direct their attention to the most pressing emails and get more done in less time. Automated email helpers powered by AI may also write and send messages on your behalf.

DTC retailer Lulu and Georgia taps digital marketer to achieve post-pandemic boost
Direct-to-consumer retailer Lulu and Georgia was a beneficiary of the pandemic rush to online shopping along with many other retailers. But with the marketplace changing within the past year, the purveyor of furniture and home goods is now using digital marketer Bluecore to capitalize on its data and expand its customer base.

Maximizing ROI with B2B Email Marketing: Proven Strategies for Success
Email marketing is a powerful tool for B2B businesses to connect with their target audience and drive conversions. However, B2B email marketing requires a different approach than B2C email marketing. In this article, we will explore strategies for successful B2B email marketing.

Google Ads adds 2 new campaign types: Video views, demand gen
Advertisers will have new video-first campaign types at their disposal, Video view campaigns and Lead gen campaigns.

What Is A Digital Marketing Strategy? 5 Steps To Create One
A digital marketing strategy is part of a larger business plan that outlines how to reach its overarching business goals using digital channels.

How Marketing Automation Can Enhance Customer Engagement and Lead Generation
Struggling to keep up with the demands of customer engagement and lead generation? Learn how marketing automation can do the heavy lifting for you!

6 Simple Ways to Improve Your Email Marketing Strategy
It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.

Small Businesses – Here’s How You Can Improve your Digital Marketing in the Blink of an AI
Technology is advancing at an extremely fast pace – just look at how quickly ChatGPT has become a household name. It has dominated news cycles and in only 4-5 months, it’s also heightened our awareness and understanding of where, and how, artificial intelligence (AI) is impacting our lives. From digital assistants like Siri, to predicting customer behavior and preferences, AI is everywhere now.

The Ultimate Marketing Mix for Melbourne Businesses: Tried and Tested Strategies From the Experts at Zib Digital
From SEO and pay-per-click advertising to social media marketing and email marketing, there are various digital marketing channels that can be used to achieve business goals.

Increase Digital Marketing ROI With These 5 Strategies
As technology continues to progress at a rapid pace, companies rely more on digital marketing to stay competitive. However, some strategies become ineffective over time as updates are continuously developed to suit the constantly evolving digital landscape. In turn, this may affect the return on investment (ROI) of businesses that fail to keep up with the latest trends or focus on valuable metrics.

Case Study: Increase Revenue With Fractional Marketing
This company began utilizing ActiveConversion’s Managed Marketing Services (MMS) program to help grow their business and generate leads. The MMS program started with an audit of the company’s existing marketing efforts to identify areas where the company had potential areas where there was room for significant business. Based on the audit, ActiveConversion developed a customized marketing strategy with them, which included a mix of different digital marketing tactics to achieve the company’s goals. These tactics included a mix of services to improve visibility and brand awareness through search engine optimization, pay-per-click advertising, email marketing, and digital advertising, all designed to fill their sales funnel. ActiveConversion was able to build targeted mailing lists of new potential customers and develop the specific marketing emails to send to each segmented list..