As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

Email is a favorite among most marketers and salespeople. Despite technological advancements, email remains one of the most critical channels for both teams. This is why email deliverability is crucial. The success of email marketing and sales efforts is dependent on email deliverability. Deliverability is one of the most essential aspects of email marketing and sales email success since it evaluates how many of your contacts receive your marketing or sales emails in their inbox.

I attended a digital summit a few years ago, and then, as well as now, learned that email marketing is the most successful way to reach your customers. It allows you to build relationships with leads, customers and past customers. It allows you to speak directly to them in their email inbox, and they can read it when the time is convenient for them.

In this article, you will learn how to market hotel business with top hotel marketing strategies. But before we jump ahead to that, let’s understand how marketing works in the hotel industry.

WinePulse, the leading DTC Reporting solution for wineries, is the first reporting solution to provide analytics that aggregate email automation and campaign data with detailed sales and order information in one centralized location.

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

WhatsApp is a platform that has shown some dominance and has no signs of slowing down. Actually, more than 2 billion people are using WhatsApp across the world. As a result, marketers are now finding the messaging platform more interesting and are continually learning its full potential.

Blogging is a great way to enter the world of social media and content marketing for your business. It not only helps in keeping your online community active but also provides you with a platform to be known by more people across the globe. In addition, blogging can boost up your search engine ranking if done properly. In fact, there are many tools that allow you to measure how effective your blog posts have been in terms of their reach and readership. The secret to all above said success is an effective email marketing strategy.

Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation, helping businesses engage in meaningful conversations with customers through email and SMS marketing strategies. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company within the Redbrick portfolio.

Companies employ marketing tactics to produce and sell their products and services. The term ‘tools’ refers to approaches, tactics, and materials in this context. To increase sales, the great majority of firms employ various marketing strategies, including advertising, direct mail, and market research. Companies have access to a variety of marketing tools. Some are designed to increase sales, while others collect user data.

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

Contextual property management marketing is an approach to managing content, agreements, resident documents, and the appropriate context. It streamlines managing all the content and documents in one location. Marketing automation like Best Property Management Software instantly allows records, upgrades content, and ultimately gets a firm grip on document version control.

There’s no particular roadmap for growth hacking your online store’s performance. However, several e-commerce sites are successful because they possess a growth hacking mindset and direct their efforts in the same direction by curating and executing campaigns and tests to generate more online sales. Taking this into consideration, let’s shed some light on the best growth hacks for online stores seeking to boost their performance.

The global email marketing market is highly competitive and fragmented. Several leading players are present in the global email marketing market, says an upcoming Transparency Market Research (TMR) report. Some of the leading market players in the global email marketing include IBM, Microsoft Corp. Responsys Inc. Zoho Corp, and Epsilon. These players are investing on bringing new technologies to penetrate into the wide arena of the global email marketing market.