Navigating Email Marketing without Open Rates

As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters.

Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

HOLIDAY MARKETING

Keep Customers Engaged Not Enraged, During Supply Chain Issues

3 Website Marketing Strategies Proven to Increase Conversions

These ecommerce techniques are sustainable, cost-effective and easy to implement.

HubSpot : FIVE MARKETING IDEAS FOR GROWING E-COMMERCE CUSTOMER BASE

By collecting customer data from your e-commerce store, you have a jumping-off point for sending valuable marketing information to customers. With the growth of e-commerce, many business owners are now wondering how to grow their customer base.

How to improve your newsletter open rate: Marketers share their insights

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

Email/Social Media Marketing Strategy – Small Business Growth Webinars Launched

The new platform offers a range of complimentary webinars and articles on topics such as email, social media, influencer, and content syndication marketing. Presenters are often successful entrepreneurs who have significant experience in the digital sphere, including Chris Munch, Justin Atlan, and Winter Vee.

4 Smart Ways to Brainstorm for New Blog Topics

If you’re feeling unsure and don’t know what to cover next, we are here to help. There are plenty of clever ways you can come up with new blog post ideas. Today, we want to show you some of our favorite tips and tricks for getting our creative juices flowing when it’s time to start writing.

Gainfully joins White Glove to Accelerate Growth in Enterprise Financial Services

With the acquisition of Gainfully, White Glove continues its growth in serving financial advisors, with a rapidly expanding focus on its done-for-you services and performance-based marketing to financial enterprises using this robust technology platform.

Nextbrain Adopting Synergetic Approach to Offer Remarkable Digital Marketing Services Globally

Nextbrain technologies is the leading digital marketing company in Toronto, Canada extending remarkable digital marketing services to reinforce your business and enhance conversion rate. Our SEO analysts have mastered in providing end-to-end SEO services by using powerful SEO tools. We analyse your business requirements, research more about your target audience in order to implement well-defined SEO strategies which can bring more organic traffic to your website.

Five must-have B2B lead generation strategies to dominate

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has been a measure for most successful B2B businesses.

Inside Mailchimp’s push to bring AI to content marketing

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

Why it’s Never Too Late to Improve Your Business Value Proposition

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

Marketing Automation: the Best Tools for Boosting growth

The best AI-powered marketing automation tools are the ones that make it easy for marketers to create and optimize content, increase sales, analyze data, improve marketing efforts, and get the word out about your business. Let’s take a look at some advanced artificial intelligence (AI) tools and platforms that can help your business reach its full potential.

How To Make Sure Your Company Newsletter Gets Read

If your newsletter fails to deliver real value or only serves to annoy your customers, you can lose your credibility. But when done right, and when published at the right frequency, it can open new doors for your business. In this article, I’ll go over exactly how to strike that careful balance, as well as why you should.

What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp

Intuit’s $12 billion acquisition of email marketing provider Mailchimp last month represents the largest of any single standalone marketing software startup of its kind. For acquired software providers that focus purely on marketing outcomes, the closest that comes to mind would be Adobe’s $4.75 billion grab of Marketo in 2018. But $12 billion? That’s hallowed ground for private software companies and certainly one of the top for Software-as-a-Service (SaaS)-based providers.

How to Create an Effective Real Estate Newsletter

To create an effective real estate newsletter, you must put your audiences’ needs and expectations first. So first, consider using a visually appealing template branded with your logo and corporate colors. Then, sit down with your creative writing team to define a content marketing strategy that will include texts and imagery. And always bring the marketing team on board to advise the writers about your marketing goals.

How to execute customized ABM campaigns

Use your full range of marketing tools to develop account-specific engagement that supports your sales team.

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

Lead Generation Strategies for Small Businesses

For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers. In order to consistently generate quality leads, you need to plan your lead generation strategies that will work for business.