A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

How To Level Up Your Digital Marketing Strategy

Whether you run a small business or a larger company, you likely understand the need to make yourself accessible to more customers. The internet is the best way to do this, as many people prefer to conduct business online. A business website is a fantastic avenue to reach your customers, and some businesses even use the online marketplace as an alternative to a physical store. A business website also allows you to take advantage of digital marketing strategies, which can both reach new customers and encourage existing ones to return to your business. Here are some ways to level up your digital marketing strategies.

Digital Marketing: Here’s What Getting It Right Look Like

I want to take this opportunity to reflect on some of the lean principles that made D2C marketing surprisingly effective—and how any brand can adapt them for success in today's digital climate. Here are three of the most important:

44% of Marketers Now Cite Social Media As Their Top Marketing Channel

As marketers look for new ways to connect with their customers and prospects, new research indicates that social media marketing has grown in importance as a marketing channel.

How Digital Marketing Agencies Can Grow Their Businesses With These 5 Ways

Content Marketing Strategy, Social Media Strategy, Search Engine Optimization (SEO), Email Marketing Strategy, Mobile Marketing Strategy, Marketing Technology and Data as a Digital Marketing Agency Growth Strategy, Digital Content as a Growth Strategy for a Small Business

SME guide to B2B marketing

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively.

How to Create a Measurable Law Firm Marketing Budget

Throughout its history, many law firms have shied away from traditional marketing to maintain a sincere and pragmatic image. With the rise of digital marketing and increasing competition, law firms are pivoting their focus on full-scope marketing strategies to stand out. Continue reading to learn the need for law firm marketing, how to create a budget, and track your law firm’s budget with legal billing software.


As the legal industry is highly competitive, it’s more important than ever to stand out from the crowd. And one of the best ways to do that is through digital marketing. Digital marketing can reach a wide variety of potential clients and is relatively inexpensive compared to other marketing channels. Plus, it can be customised to target specific audiences.

Bright Brain wins MENTORIA Digital Marketing mandate

The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.

6 Actionable Ways Of Using Automated Tools To Grow Your Business

When done in an intelligent way, business process automation allows companies to achieve up to 400% ROI. In order to unlock all the benefits of BPA, you have to move step by step, automating your routines gradually and keeping track of your performance as well. That’s why in this article, we suggest reviewing some simple yet effective ways to automate core business processes using intuitive and affordable tools.

How to use content marketing to increase brand awareness

According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

Google just elevated content marketing to unprecedented levels

Google just announced that it would be launching a new search algorithm update over the next few weeks, enabling people to find high-quality content. The new ranking improvements aim to reduce the low-quality or unoriginal content that people find in the search engine results pages (SERPs) and allow them to see content that is useful, credible and original.

5 Marketing Tactics for Winning New Business

Marketing is the backbone of any business, small or large. According to Wordstream, the global digital advertising market will be worth approximately $786.2 billion by 2026. While traditional marketing strategies are still popular, digital advertising has taken center stage because it's cheap and has a better return on investment (ROI). If you’re a student entrepreneur, you’re probably looking for affordable marketing tactics that will help your business grow fast. Here are five marketing tactics for winning new business.

Tempesta Media’s Performica Makes Content Marketing Accountable

The company’s managed service solution, Performica, holistically leverages content, social, and influencer marketing channels to drive more leads and revenue. Tempesta Media, the performance-based content marketing solutions company, has released v2 of its managed solution, Performica. Performica is a managed solution that combines a sophisticated technology platform, deep analytics, and strategy components to predictably drive incremental revenue for B2B companies.

How Digital Marketing is Shaping the Service Industry

Service industries like legal firms, healthcare, and education are at the forefront of digital marketing. Digital marketing provides them with services such as strategy, branding, web design, content management system development, etc, and helps their clients transform their business into a digital one. Let’s see how digital marketing has shaped the service industry in a better way.


While you may think that you or your team can do it yourself, hiring a digital marketing agency allows your team to focus on essential strategic plans to help your business grow. However, if you’re not sure you need a digital marketing agency, here are signs that will help you be certain.

Thought Leadership Content: What It Is And How To Use It

Thought leadership content can help you earn customer loyalty by sharing your brand's earned insights and secrets.