MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

HubSpot : How Apple's iOS 15 Could Impact Email Marketers

How Email Marketers Can Navigate Apple's Open Privacy Changes

Optimizing Your Email Marketing In 2021

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

4 lead generation strategies for your business

Singapore has seen tremendous growth in businesses undergoing digital transformation in the past few years. As of 2020, Singapore remained second in digital competitiveness worldwide with a whopping 98.05%, just next to the top-ranking United States. Today, digitally transforming your business is an efficient way to gain qualified leads, considering the increasing number of online shoppers in Singapore. You can tap into your target audience online, generate leads, and convert them into sales. However, generating leads is easier said than done, which is why OOm would like to share some tips. Our digital marketing agency in Singapore excels in lead generation, thanks to our team of experienced specialists who utilise data-driven strategies.

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation is a strategy supported by marketing technology software. It enables marketers and brands to send automated emails based on triggers, audience segmentation, pre-configured roles and prospect attributes.

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

How email services can help grow your business and attract customers

In the digital era, marketing technologies are evolving, and businesses are adopting new ways to grow and attract more customers. However, email still remains a valuable source to reach out to target audience.

How Artificial Intelligence Is Changing the Future of Digital Marketing

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.

Movable Ink Continues Global Expansion with New Hires Across Germany

Movable Ink, the leading software company powering personalized content for the world’s largest brands, announced strategic new hires to aid in the company’s expansion and support its fast-growing client base across Germany, Austria and Switzerland, including Franziska Vielmeier as Associate Director, Partnerships, Yannik Kottusch as Strategic Account Director and Lara Bröckelt as Senior Account Executive.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

How to start a business blog

Discover how starting a business blog can help grow your credibility, brand awareness and profits through the connections you create with customers.

What You Should Know about Consumer Marketing

Consumer marketing is the top type of marketing that’s transformed digital strategy for companies nowadays. It’s been said that digital marketing has made up 75% of total marketing budgets, making it three-fourths of what marketing executives will end up spending on to expand on their marketing. Clearly, technology is how the modern age of marketing will promote products. Influencers play a main role in this because that’s what makes up consumer marketing. After all, the average attention span of a consumer is eight seconds. You have to admit, that’s a shorter attention span than a fruit fly.

10 Tips to Boost Your Email Open Rates

Remember, there comes a point, when it doesn’t matter how extensive your email list is, but how many prospects within that list open your emails. If within the same list of 15,000 subscribers, your open rates go up to 50%, you end up with 7500 leads engaging with your pitch.

Conversion Funnel: Stages and Optimization

With every small tweak in conversion funnel optimization, you make more money from your existing traffic. Once your digital properties are established, funnel optimization is often the activity that will get you the most bang for buck. Let’s take a closer look at funnels, funnel metrics, and how to optimize conversion funnels.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

Now is the time to ensure that your strategy is well-targeted and measurable.

How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

Seasonal marketing refers to marketing that revolves around special holidays. As cultural and popular business events like Christmas or Black Friday come around, there’s heightened excitement, which forms the perfect foil to support your marketing efforts.

17 important reasons an email list is a must for online success

If you have a business online or offline, or are just thinking of business building, be it a blog, or website, to connect with and influence others, then you definitely need an email list.

Digital Summit Portland 2021 to Feature 40+ In-depth Sessions About Marketing's Best and Emerging Tactics and Strategies

Taking place on Sept. 21-22, 2021, Digital Summit Portland 2021 will feature national brands and local experts sharing their tips and tricks in email marketing, content management, digital advertising, lead generation, social media, SEO, analytics and more.