10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

5 Insights Into the 9,932-Marketing Technology Landscape

Scott Brinker, author of the Chief Marketing Technologist blog, and fellow researcher Frans Riemersma of MartechTribe, released the latest martech landscape this month and reported 9,932 solutions. That represents a 24% growth from 2020, or 2,904 new solutions added to the landscape.

GoGoGuest Partners with Emma on Platform Integration to Bring Real-Time Email Hyper-Personalization to Restaurants

The GoGoGuest and Emma integration gives restaurants the tools to deliver real-time tailored messages to each and every guest.

Email Is Still King (and 4 Other Big Insights Into Effective Tech Marketing)

Before becoming an entrepreneur, I had a lengthy career as an in-house marketing leader. During that time, I started closely following a few companies that stood out as thought leaders in B2B marketing. One of those is Gartner. So, when I saw recent analysis from Gartner about how to drive better demand generation, I had to dive in. The challenge with these reports is that they're typically very enterprise-focused. In my work as a small business marketing consultant, I'm much more interested in what these findings mean for small business leaders. With that in mind, here's a look at what entrepreneurs can learn from this report.

General Strategy for Super Social Media Marketing

Social media marketing is an ever-growing, ever-changing sector, but there are a number of core elements that will help you ensure a steady foundation to your social media ventures.

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Adobe: Market Leader With High Margins And Compounding Rapidly

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

How to Create a Successful Email Marketing Strategy at Your Law Firm

I am of course a huge proponent of the power of social media, but don’t underestimate the effectiveness of email marketing to directly reach your prospects, referrals, important contacts, alumni, the media and of course, your clients.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

Soft Bounce vs. Hard Bounce Email: What’s the Difference?

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Email template size to match the campaign goal and occasion

Making successful email campaigns never happens without a good and detailed plan, which includes all the template features. It should be visually appealing, easy to read, and simple to view on different devices. That is why searching for optimal sizes and designs is so crucial.

How to Make a Company’s Marketing Stand Out Against Rivals

How do you make your marketing stand out? You can drive people to your business and create a strong relationship with them with the right content. But how do you make that content stand out? Here are ways to make a company’s marketing stand out against rivals.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try

10 Tips for Photographers on Marketing

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

Main Strategies to Promote Your Online Business

Today, the Internet and social media development allow people to create companies that operate solely in the digital sphere. Such businesses depend on online business promotion, while their owners carefully pick where to promote their brand online. Choosing the right approach needs an understanding of the main ways to promote business. Read on to know more about online business promotion and get tips on how to advertise your business there.

The best way to generate leads using email newsletter advertising

E-mail newsletter advertising is one of the most underutilized strategies in marketing and lead generation. Not only does it offer a streamlined channel to reach new audiences, but it also allows brands to connect with readers in a high-attention environment. In today’s marketing landscape, newsletter advertising is essential to standing out from the competition. However, before you dive in, you’ll need to know the basics of what it entails.