Persado and Carahsoft Partner to Bring Powerful AI Communications and Marketing Platform to the Public Sector

Persado’s Solutions Now Available on Carahsoft SEWP V, ITES-SW2 and OMNIA Partners Contracts

4 Qualities You Want from Your Email Marketing Agency

An exemplary digital marketing strategy should always explore all potential avenues of communication with customers.

How To Use QR Codes To Achieve Experiential Roi

Now that the road has been paved for instant physical-to-digital connectivity, marketers need to think carefully about how to choose a QR platform that will offer contextually relevant content while integrating first-party data with their existing systems.

Inbox Suite: The All-in-One AI Email Marketing Suite to Launch in December 2021 Article Two

The platform allows modern marketing teams to create stronger customer engagement, implement data-driven strategies, and increase revenues in their email marketing programs using machine learning algorithms.

76ers Buy Black Program Opens Applications for Black Business Owners in Greater Philadelphia Region

The Philadelphia 76ers have announced that the second annual round of applications for the 76ers Buy Black Program will begin today and continue through Dec. 10 at midnight via

3 Email Specifics Marketing Grads Should Be Aware Of

Email marketing, according to several data agencies, may return $ 44 for every dollar spent, making it one of the most cost-effective promotion techniques accessible. Email marketing is still a powerful and growing marketing channel, with a global reach of over 3.9 billion people. Not only does it have more users than Twitter, Facebook, and Instagram combined, but it also has more than half of the world’s population.

How to Optimize Your Website for Voice Search in 2022

Voice-powered search has grown at a jaw-dropping pace over the past several years. It’s predicted that by the time 2022 comes to a close, sales from voice-activated devices will hit a staggering $40 billion! If that’s not enough incentive, consider this; 62% of people who own a smart speaker, like Amazon’s Alexa, have used their speaker to make a purchase. In other words, if you don’t optimize your site for this feature, you’re missing out on significant opportunities to secure sales and connect with your audience.


You must look at the sales and marketing process as a whole. By focusing on the entire sales and marketing system from beginning to end you create a meaningful journey for your customer, that will be sure to build a lasting relationship. Process-focused marketing looks at the sales and marketing process as a whole, in three steps.

Learn How To Grow Your Business With These Skills

If you’re a new business owner, or even a seasoned one, then you may wonder what skills you need to grow your business into that special success story. In this blog post, we explore skills that will make you transform how you run your business. Here’s a breakdown of critical skills that will make you a better leader and how to get them.

Integrated Marketing: How To Get Started The Right Way

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

Lead Nurturing Best Practices for B2B Marketers

Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying than seeing your online ad campaigns work better and having relevant leads roll into your company pipeline. To help you, here are a few top lead nurturing practices that can help your marketing team with their leads and turn them into fruitful business.


With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022.

8 Ways To Build An Effective Marketing Campaign On A Tight Budget

These ideas can drive revenue even when spending is limited

6 Best Email Personalization Techniques – Get Your Emails Opened

Email marketing is an essential part of every business. The most effective way to market your business is through email, and it can be said that email marketing is one of the most cost-effective ways to advertise. To make an email marketing campaign successful, you need to have a thoughtful approach. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened than those without. Whereas, Venturebeat discovered that revenue is 5.7 times more significant in emails that use personalization. From designing emails with personalization to segmentation and targeting customers based on their needs, this article will cover some of the best tactics in email personalization that you can use for your next campaign.

Marketing 101: marketing basics for small business owners

It's all about small business marketing. In this "Marketing 101" guide, we'll walk you through these key areas: Understanding why you need to market your website and business, Figuring out the main marketing channels and if they're right for you, Finding the best tools and software to enhance your marketing, Doing your marketing yourself or working with an outside company, Tracking your results and tweaking your approach

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

Post-COVID marketing – everything to know

It’s fine if you cannot make sense of all the changes by the COVID-19 crisis. We’ve had pandemics and economic downturns, but they never happened on such a scale before. Fortunately, this article will show you all the latest consumer and marketing trends that can help plan your next marketing campaign! We will have to start by discussing how people are now acting and thinking because of COVID-19. Then, we’ll recommend the strategies you’ll need for your next marketing campaign. You’ll also explain how your company may work with these insights.


There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Influencer marketing for mobile app promotion

It’s not enough to spend money and time on developing a mobile app. With millions of apps around, you need to promote your app and make it stand out effectively. The proper mobile app promotion techniques and strategies increase your app visibility and demand to reach your target audience. Here are six of the best and effective mobile app promotion strategies available. Released an Ultimate Guide to Email Gamification

When you’ve built multiple e-commerce brands and scaled them beyond $1,000,000 in revenue like I have, there are some steps you learn not to skip. Eventually, these become standard operating procedures (SOPs) — repeatable systems for growing successful brands. It’s as simple as following a familiar road to a preferred location. Let me draw you a map.