Google Ads rolls out “AI Max” search match type in Search Term report
Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.
The Export You Didn’t Expect: Why Digital Marketing Is Brisbane’s Global Growth Engine
Just ask those working with the best marketing agency Brisbane is known for. They’re not just helping clients sell more—they’re helping them sell everywhere.
Which martech categories will disappear if they don’t include AI?
Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.
Google launches Offerwall, a customizable content access tool for publishers
Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.
15 new jobs AI could create - could one be your next gig?
From AI agent interaction architect to synthetic reality producer, AI may open up a lot of new career opportunities.
Winning PR and Digital Marketing Strategies That Deliver Optimal ROI
As change is the only constant in our highly competitive and evolving economy, the PR and digital marketing landscape continues to shift. Based on Rosica’s Thought Leadership Measurement Matrix™ and insights gained from working across sectors like animal health, education, nonprofits, and healthcare PR, certain PR and marketing communications strategies are proving their worth. Here are some ways to stay ahead of the curve in the foreseeable future.
International SEO setup: Structure, hreflang, and common mistakes
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
Google Ads tests URL inclusions and exclusions for search
Google Ads testing URL inclusions and exclusions should give you more control over which site pages influence ad generation.
Ecommerce marketing strategies to boost sales
We’ll show you 21 ecommerce marketing strategies that vary in difficulty and resource needs from foundational to advanced. These strategies will help you stand out, attract new customers, build customer loyalty, accurately track your performance, and more.
Structured data at scale for B2B and enterprise SEO
Learn how to implement, automate, and manage structured data across thousands of enterprise pages to boost SEO performance, visibility, and rich results.
How AI Is Transforming Digital Marketing: 8 Examples and Case Studies
Learn actionable strategies to implement AI in digital marketing with expert-curated case studies and takeaways.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
E-commerce Marketing Trends 2025
E-commerce marketing and its related technology are often at the forefront of innovation. Whether it’s augmented reality (AR) and virtual reality (VR), sophisticated AI chatbots, or live-streamed shopping experiences, e-commerce is a place to experiment and set the pace for other industries. The goal remains the same, though: Attract more customers and keep existing ones coming back.
How Generative Engine Optimization (GEO) Is Shaping the Future of SEO
In our interview, James Gibson, partner and director of digital marketing at eDesign Interactive, shares how his team helps clients prepare for the future of search, where discoverability depends not just on rankings, but on relevance to AI.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
11 of the best free tools every SEO should know about
Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more without blowing your budget.
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority
Building authority and driving conversions don’t have to be separate goals. Here’s how to meet your audience where it matters and still drive results.
B2B SEO strategy: How to drive qualified organic leads
Learn how to build a high-impact B2B SEO strategy that attracts decision-makers, boosts organic visibility, and drives pipeline growth at every stage.
Adobe introduces LLM Optimizer to help teams improve AI search visibility
Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.