Walmart leverages Fubo’s takeover ad format to connect content, commerce
The Triple Play lets advertisers feature branded video content alongside curated programming and creative assets in a CTV environment.
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
Reddit's VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
Is AI the future of sales? Salesforce’s new models could change the game
Developed by Salesforce AI Research, these models are designed to set a new standard for AI-driven automation, particularly in sales and in performing tasks that require triggering actions within software systems. The release comes just ahead of Salesforce’s annual Dreamforce conference later this month, where the company is expected to share broader plans for autonomous AI tools.
How SEO can collaborate with content teams
Bring your SEO and content teams together to boost your site's performance. Define roles, streamline processes and track success as a team.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
Instagram is adding new features for DMs
Direct messaging and chats have become key places for engagement on Instagram.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
10 Reasons To Develop an Employee Advocacy Program [Infographic]
Employee advocacy programs can help to amplify your brand messaging, using the personal profiles of your staff to extend your reach in new ways.
Mastering AI and marketing: A beginner’s guide
Begin your AI journey by understanding its role in marketing. Discover practical steps to integrate AI tools into your strategy.
Future of AI in content marketing: Key trends and 7 predictions
Stay ahead in content marketing by exploring AI trends and expert predictions that reveal how technology is reshaping audience engagement.
Will ChatGPT be the new Google? The future of search and information retrieval
A deep dive into how AI is disrupting search engines and its impact on SEO, digital marketing and the future of information.
Utilizing Local Influencers For Digital Marketing Success
Stand out in crowded marketplaces with local influencer marketing. Discover how partnering with trusted influencers can boost your online authority and reach local audiences.
4 tips for increasing conversions along the buyer’s journey
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that.
What Are Display Ads: A Complete Guide for Digital Marketers
Enhance your digital marketing efforts with display advertising. Learn what it is, the different types, and how it can take your brand to the next level.
Tecno is bringing the best of mobile AI to affordable phones
At IFA 2024, Tecno is revealing a range of AI innovations that will soon land on its smartphones, and it seems the company — which makes devices that often blend innovation with affordability — is jumping on board the AI trend with an approach that blends the best of what Apple and Google have done with AI so far.
YouTube Expands AI Comment Summaries to More Languages
YouTube’s expanding its comment topics feature, which uses AI to sort video comments into categories, to more languages.
Instagram Adds Broadcast Channel Replies
The key difference here seems to be that the main broadcast channel will remain just that, a singular stream of updates from the channel admin, providing another means for brands and influencers to keep their fans updated within IG DMs.
SalesNexus Launches AI-Powered Email Writer to Revolutionize Business Communication
In a significant development for digital marketing and customer relationship management, SalesNexus has unveiled its new AI-powered email writer. This cutting-edge feature is set to transform how businesses approach email marketing, offering a solution that combines efficiency with personalization.
11 Ways To Do SEO Content Research Beyond Competitor Analysis
Take your SEO strategy to the next level with content research beyond competitor analysis. Discover how to develop unique niche strategies for long-term success.