Oracle Database is in many enterprises and now it’s in Google Cloud too
The Oracle database has long been one of the most widely deployed technologies in the enterprise, but that doesn’t mean enterprises have to run it on Oracle Cloud Infrastructure (OCI).
The Future of Digital Marketing in 2025
Digital marketing has been on a wild ride, and it’s only going to get crazier. With emerging technologies, shifts in consumer behavior, and a dash of unpredictability, businesses need to gear up for what’s coming in 2025. Spoiler alert: it’s going to be fun, fast, and filled with plenty of opportunities. Ready to dive in?
Is AI the future of sales? Salesforce’s new models could change the game
Developed by Salesforce AI Research, these models are designed to set a new standard for AI-driven automation, particularly in sales and in performing tasks that require triggering actions within software systems. The release comes just ahead of Salesforce’s annual Dreamforce conference later this month, where the company is expected to share broader plans for autonomous AI tools.
Email Marketing
FOOD RETAILERS MADE much better use of their email marketing programs in the last year than retailers overall. Although only between 40% and 50% of supermarket have an email marketing program in place, the segment is way above average when it comes to sending out welcome letters and follow-up communications, Bill McCloskey, chief executive officer of Email Data Source, New York, told SN last month.
AI in Email Marketing: Tools and Techniques for Powerful Campaigns
AI email marketing leverages computer algorithms to build more specific and optimized campaigns. There are several ways to use it to boost sales.
Email Marketing Market Drivers Shaping Future Growth, Revenue USD 3.01 Billion by 2030
Email Marketing Market was valued at US$ 1.59 Bn. in 2023. Global Email Marketing Market size is expected to grow at a CAGR of 9.47 % through the forecast period.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
How to improve brand visibility in organic search
Key tactics to increase your brand's presence in organic search results, drive higher engagement and boost customer trust.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
AFL Group enhances customer engagement with digital marketing partnership
AFL Group, a UK-based provider of car and van leasing products, has implemented automated digital marketing tools to improve its engagement with both current and prospective customers.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
How brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
OpenAI says ChatGPT now has 200M users
OpenAI has confirmed to VentureBeat that its hit product, ChatGPT, now has more than 200 million active weekly users. That’s double the number from 10 months ago.
What marketers must do to get retail media measurement right
The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows, said CvE’s Paul Frampton.
Google Introduces New AI Features For Retailers Ahead of Holiday Season
Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping.
GoDaddy Launches AI-Powered Digital Marketing Tools to Empower Entrepreneurs
GoDaddy has announced the launch of its new Digital Marketing tools, designed to help entrepreneurs overcome common marketing challenges and maximize brand awareness. In response to a recent survey where 73% of small business owners expressed doubts about their current marketing strategies, GoDaddy aims to provide a comprehensive solution that addresses the time, money, and skill constraints faced by many small businesses.
SalesNexus Launches AI-Powered Email Writer to Revolutionize Business Communication
In a significant development for digital marketing and customer relationship management, SalesNexus has unveiled its new AI-powered email writer. This cutting-edge feature is set to transform how businesses approach email marketing, offering a solution that combines efficiency with personalization.
11 Ways To Do SEO Content Research Beyond Competitor Analysis
Take your SEO strategy to the next level with content research beyond competitor analysis. Discover how to develop unique niche strategies for long-term success.
First Page Australia Partners with Klaviyo to Launch Innovative Email Marketing Service
New Collaboration Enhances Digital Marketing Capabilities for Businesses
Email deliverability: What you need to know
What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.