What's in Your Consumer Data Privacy Closet?

Today, all companies are forced to think about privacy regulations while still trying to deliver on ever-increasing human-like interactions. Balancing these two requirements isn’t easy. I have worked with many teams where the first battle to better marketing is against the legal team. Nonetheless, there are still opportunities and best practices to succeed in these seemingly opposite fields. Here are three of them:

Email Marketing Market Growth Rate Analysis: Pinpointe, Mailigen, iContact, GetResponse, Constant Contact, Campaigner

The Email Marketing Market research report is a plethora of information about upcoming technologies, R&D initiatives, and new product development. Throughout the projection period, the analysis evaluates all critical developments and technologies that will have a substantial influence on the global Email Marketing market’s growth.

St. Louis-based Polaris Software expands C-suite with hire from local startup

With the hire, Polaris adds an executive with previous experience working for fast-growing technology firms. Most recently, Zimmerman was chief product officer of St. Louis-based call center software startup Balto. Before that, he worked for more than a decade at Creve Coeur-based credit card processor Clearent, holding roles that included chief operating officer and chief product officer.

Email Marketing Best Practices to Drive Revenue

Email is a really effective marketing channel. According to Lyfe Marketing, the median email marketing return on investment (ROI) is 122%. Yet it’s a very competitive channel with emails flying into your customers’ inboxes at breakneck speed. Let’s be honest, achieving inbox zero is something most of us can only dream about. That’s why you need to carefully hone your craft and think carefully about what you’re doing before you start firing messages off to customers. We’ve put together a list of email marketing best practices to make sure your campaigns hit the right note with your customers and, ultimately, drive revenue for your business.

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

3 STRONG DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESSES

We’ll discuss Pay-to-play tactics, Content marketing, Email marketing, and Keyword research.

6 Email Deliverability Best Practices You Need to Supercharge Campaigns

The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

2022 Digital Marketing to Life Scientists Survey - ResearchAndMarkets.com

This report examines some of the most important elements of digital marketing, including Search Engine Optimization, social media, email, mobile, video, webinars, websites, and content marketing. The scientists responding to this survey described their use of each of these channels, how they use them, and the forms of content they are most interested in accessing.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

How and Why to Use Video in Your Email Marketing

Video email marketing can seem intimidating when you’ve never done it before, but it doesn’t have to be. Below we’ll explain why you should add videos to your emails, and best practices to ensure it enhances your email marketing campaigns.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Why Customers’ relationship marketing (CRM) teams should prioritize email validation

It is critical to verify an email address before contacting someone or anything. Because of incorrect email addresses in your list, you may waste time and energy trying to contact people who are either uninterested or do not exist. That being said, it’s straightforward and quick to verify customer email addresses. This guarantees the integrity of essential partnerships.

What is vital for new brokers and insurance agents?

The insurance industry – especially now – has a clear need for digital marketing directed at brokers and agents. Here’s why: It helps carriers maintain broker and agent attention, but all sides also benefit from the education it provides.

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

Learn How to A/B Test Your Emails to Boost Conversions

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

Strategies for an Engaging Drip Campaign

Drip marketing is a permission-based marketing campaign that is delivered over a series of emails or newsletters. Here are some things to consider when creating your first drip campaign In agriculture, there’s this farming technique called drip irrigation. Also known as trickle irrigation, it’s a micro-irrigation system that delivers just enough water and nutrients to a plant’s roots at exactly the right time. This way, each plant receives what it needs, when it needs it, for optimum growth. Drip marketing works in a similar fashion. It “drips” helpful content and information in the right amounts to the people who need them, when they need them. When done properly, it’s one of the most powerful ways to create awareness for brands, as well as increase engagement and maximize conversions.