Five Ways Marketers Can Keep Campaigns Fresh Year After Year

When you’ve pushed the same, or similar, campaigns multiple times, how can you know when to switch it up? And how much change is too much?

15 Fun Elements To Include In A Personalized Marketing Campaign

When you think of a personalized marketing campaign, the word "fun" doesn't typically feature in the consideration. However, fun elements of personalized marketing have resulted in ads that were both successful and memorable.

Four Email Marketing Myths

Here are the four most common email marketing myths that retail marketers need to forget.