#Consumer related marketing articles

5 B2B Digital Marketing Strategies for Dealerships in 2025

Business-to-business (B2B) relationships represent a significant opportunity for growth, with fleet sales, partnerships with other businesses, and service contracts offering substantial revenue streams. As we navigate through 2025, digital marketing has become essential for dealerships looking to expand their B2B presence.

Why Google reviews will power up your local SEO in 2025

Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.

New fully open source vision encoder OpenVision arrives to improve on OpenAI’s Clip, Google’s SigLIP

The University of California, Santa Cruz has announced the release of OpenVision, a family of vision encoders that aim to provide a new alternative to models including OpenAI’s four-year-old CLIP and last year’s Google’s SigLIP.

The future of managed hosting: Smarter, Faster, AI-powered

How we deliver online experiences is rapidly changing. Digital agencies, freelancers, and developers are increasingly relying on managed hosting solutions to build seamless experiences for their clients.

Ultimate PPC Campaign Optimization: 6 New Ways To Easily Run Dozens Of PPC Campaigns For Different Sectors

Scaling PPC campaigns across dozens of small and medium business (SMB) clients isn’t always easy for agencies. It’s resource-heavy, often siloed, and can lead to inconsistent performance across different sectors.

Apple Maps will now help you dine at the finest with a side of golfing

Apple Maps

Email is the most misunderstood channel in your digital stack

Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.

Granola Launches AI Workspace for Teams and Raises $43M Series B

Granola, the AI-powered notepad that combines your typed notes with AI transcriptions, today launches Granola 2.0. This major update transforms the company's popular AI meeting assistant into a powerful, intelligent workspace for teams. Every day, Granola transcribes and analyzes millions of minutes of conversation: collective knowledge which is now accessible and actionable across entire organizations.

Twilio unveils new features for customer data platform

Improvements include better data orchestration, a fully redesigned customer journey function, an AI agent creator and enhanced compliance tools.

Why smart businesses use AI to offload tasks and supercharge their teams

HR chiefs are boosting productivity by rolling out AI agents to handle the grunt work ('cognitive download'), but they're simultaneously leveling up skills ('cognitive upgrade').

Why the future of marketing depends on a smarter MOps function

Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization.

GenAI is already telling your brand’s story — are you guiding it?

To succeed in AI-powered discovery, brands must rethink their content, data and strategy. This is the path to AI readiness.

Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.

Meta touts complementary powers of video, AI in overture to brands

At the NewFronts, executives emphasized that a growing number of AI tools are meant to augment – not replace — traditional creativity.

ChatGPT models explained: How to use each, according to OpenAI

Most people have probably just been using the newest model they can get their hands on, but it turns out that each of the six current models is good at different things — and OpenAI has finally decided to tell us which model to use for which tasks.

Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights

Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation

Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more

Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.

5 drivers of full-funnel growth with CRM and CDP data

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and profits.

In Graphic Detail: How AI is changing search and advertising

AI agents are no longer just experimental tools — they’re rapidly becoming indispensable intermediaries in how people search, shop, and interact online. As platforms like Google, OpenAI, and Perplexity race to roll out agentic AI, the advertising industry is bracing for a shift that could redefine consumer journeys and reshape digital marketing strategies.

7 strategic insights business and IT leaders need for AI transformation in 2025

Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.

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