Insurance and marketing automation: all you need to know

1. What is marketing automation? 2. Why marketing automation is useful to the insurance industry 3. Insurance and marketing automation: Some practical examples

Is Your Email Marketing Process Built for Success?

Here are a few quick tips that can help B2B marketing and sales teams drive more output and success with their email marketing campaigns.

How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule still applies, marketers must develop approaches and strategies that grab customers’ attention in the first two seconds and keep it long-term. So how can brands ensure that their email efforts remain fresh and compelling? Naturally, aimless spamming is no longer an option. But, fighting for customer attention is a task email marketers must tackle daily.

Tailoring marketing approach for Healthcare – by Accumed’s Dedef Kayrouz

Marketing is essential in supporting the healthcare industry to communicate and provide value to consumers. Whether an established healthcare provider is trying to build brand equity to raise funding from investors or a health technology company trying to generate brand awareness and leads for a proprietary service, modern strategies are needed to adapt to consumer preferences. Various studies have shown that customers now prefer to receive personalised marketing content as it is more convenient for decision-making and reduces information overload. Similar to other industries, the healthcare industry, has shifted towards more customised approaches and sustainable relationships to build loyalty and encourage repeat purchases from the same supplier.

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

How marketing is key in consumer decision-making, simplifying choices & building trust

Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

Marketing for large scale retail: 4 winning examples

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

How to Win Guests and Influence Booking Behavior

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

8 Of The Best CRM For Law Firms

CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.

Regie.ai Raises $10 Million to Solve Content Creation and Management Challenges at Scale Using AI

First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0

How to use content marketing to increase brand awareness

According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.

Stitch Launches as Consultancy Focused on Twilio for Marketers

The digital consultancy helps marketers and companies engage their customers through custom solutions built on Twilio.

7 Useful Small Business Marketing Tips

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

Four reasons why email marketing is worth investing in now more than ever

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.

Omneky Improves Personalized AI Image Generation with Gpt-3 Powered Prompts

Omneky currently generates personalized ads for more than 200 clients across LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. Omneky strives to have the most innovative platform on the market by constantly innovating and improving the product, including integrating AI generative models like GPT-3, DALL-E 2 and Stability AI’s Stable Diffusion.

College Startup: Or Why You Should Study Marketing as a Business Owner

Starting early in your college days and giving wings to your business idea means you have more time to experiment in the market, create better networking, greater risk-taking abilities, scope to upgrade your business skills and have more years to remain in the business world. With so many advantages, you can’t ignore the opportunity that lies ahead for you in the business world. With correct strategies and the right skills, including sales and marketing and finance, the sky’s the limit.

3 trending email marketing strategies to up consumer engagement

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.