As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

ENGAGE LAPSED MEMBERS WITH THE RIGHT EMAILS

To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.

How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

Lead Magnets: What They Are and How They Can Work for You

Lead magnets are freebies or valuable pieces of content given away for free in exchange for your ideal customer’s email address.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

Five powerful email clients for Android (that aren't Gmail)

THEY HAVE YOU COVERED BOTH FOR WORK AND PERSONAL USE

3 Essentials for Successful Email Newsletter Marketing

If you want to achieve the best results from your email marketing then there are three issues you really need to consider.

Manage Your Email Marketing Campaigns: 7 Mega Tips for Your Business

To run any small business successfully, you need to stay track of and evaluate your email marketing performance.

Supporting Your Marketing Team With Digital Marketing Tools

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

How a podcast can add value to your marketing

These five questions can help you decide whether a show of your own is the way to go.

EIGHT BEST PHONE MARKETING TIPS FOR BETTER LEAD GENERATION

Below are some reasons why experts recommend the use of mobile marketing to generate more leads:

The 3Cs of quality email data

The results surface what’s important when it comes to the “3Cs” of data quality: compliance, correctness, and completeness, and provides a benchmark of where you and your organisation are on your data quality journey, as well as flagging opportunities for improvement.

BOOST YOUR SMALL BUSINESS MARKETING BY USING TECHNOLOGY SUGGESTED BY ERIC DALIUS

Here you will find some marketing cues from Eric J Dalius that will simplify small business marketing by using technology that suits the pocket and the needs of small business owners.

Major Brands Bet on DTC Ecommerce

Selling directly to consumers online is no longer just for start-ups. As brick-and-mortar sales decline because of Covid-19 and store closures, established brands are changing their business model and focusing on digital sales.

Guide to Customer Appreciation Emails, Examples and Best Practices

Let’s break down customer appreciation newsletters so you can transform cold digital surroundings into a pleasant place to be.

Why Is Investing In An Email Marketing Database A Good Idea?

Everyone in the 3.9 billion base of email users is not your customer, but using email marketing with an ideal approach will give you a competitive advantage in your business, which makes email marketing special, unique, and more beneficial.

How to Engage Your Lead with a Strong Email Marketing Sequence

Building a strong email sequence is the foundation that will lead to strong sales leads in the future.

Here's How to Plan Your Digital-Marketing Strategy and Set Budget Priorities

Where should you prioritize your dollars in the coming months? Here is where to start for smart spending.

Best B2B Marketing Campaigns

Marketing always has new trends, and businesses that leverage those trends, stand out with their marketing campaigns are the ones that not only gain a huge number of customers and enhance their ROI but are also remembered in the world of marketing.