HOW TO CONDUCT A MARKETING ANALYSIS

A marketing analysis helps you improve your strategy to engage more of your audience, generate more leads and drive sales. This guide explains how to conduct a marketing analysis for your business.

HOW TRAVEL BRANDS CAN NAIL THEIR E-MAIL MARKETING DURING COVID 19

The research by Validity Inc. found that when it comes to return on investment in digital marketing, email is the quiet over-achiever that is often overlooked by marketers.

How to use your CRM to create better emails

CRMs and email marketing have overlapping applications, and both of them leverage relevancy for better results.

How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows

Consumers crave personalization

we need to take deeper look at email timing and research surrounding it.

we need to take a deeper look at email timing and the research surrounding it.

How To Effectively Market Your Small Business

If you want to market your small business and improve its online presence, here are four ways to get started.

Emarketing strategy and tips for successful campaigns

Whether you own a small business or if you are part of a corporation, you need to know what email marketing is and what email marketing strategies you can use to boost your sales.

THE SECRET TO BETTER EMAIL MARKETING

Email marketing is all about personalization, but that doesn't mean you have to do everything from scratch every time. Instead, use templates to improve your process.

MailChimp vs. SendInBlue: Who Wins at Email Marketing?

We pit two of leading email marketing services against each other to see who comes out on top for SMBs.

Latest Shopping Trends Emphasize Need for Retail Marketing Foresight

In the new COVID-19 reality, consumers have extra time on their hands to find other ways to shop as traditional storefronts become less accessible and convenient.

3 Ways to Diversify Your Digital Marketing Strategy

Recent Facebook boycotts serve as a reminder that you shouldn’t be too reliant on one platform to generate business

3 Ways to Diversify Your Digital Marketing Strategy

Recent Facebook boycotts serve as a reminder that you shouldn’t be too reliant on one platform to generate business

5 Tips To Succeed In Digital Marketing For Logistics Companies

Here are five useful tips that a logistics company should consider to succeed by using digital marketing.

To survive what’s coming, most retailers will have to work with what they’ve got: email

Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.

Accelerate Your Marketing During This Pandemic With A Client Avatar

Here are some tools you can use to help build and use your client avatar.