Why Consumer Generated content is the key to successful email marketing

CRM or customer relationship management relies heavily on email marketing. After all, every transaction we make online involves us providing our email address, so for nearly all businesses this is the most direct way to speak to customers.

Come to the Dark Side (or Mode) of Email Marketing

Apple’s Dark Mode and the Android Dark theme equivalent have seen rapid adoption on both desktop and mobile platforms. So how can email marketers avoid annoying users who are enjoying their dark viewing mode?

Email Marketing Ideas for E-commerce Websites

Email marketing and e-commerce are mutually reinforcing elements. While they can exist independently, they are inseparable when it comes to online sales. Here are 3 strategies to incorporate.

15 Fun Elements To Include In A Personalized Marketing Campaign

When you think of a personalized marketing campaign, the word "fun" doesn't typically feature in the consideration. However, fun elements of personalized marketing have resulted in ads that were both successful and memorable.

Don't Let Poor Personalization Harm Your Email Marketing Strategy.

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking. Here's how to fix it.