My Method... How Getaway used email marketing to boost metrics across the board

As travel and hospitality brands continue operating in recovery mode, with overall performance below 2019 levels and the industry hit by the pandemic, we have seen glimmers of hope and potential as innovative leaders have found creative ways to keep customers engaged—and increase growth.

5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

MarTech Interview With Dennis Fois, CEO At Copper

Should the eventual death of third-party cookies serve as a catalyst in the future to B2B marketers? Dennis Fois, CEO at Copper dives deeper in this quick chat:

Opening Up the Email Marketing Engine to Artificial Intelligence

Email. No matter how much people talk about the move away from email and into more real-time communication channels, email’s here to stay. About 35% of marketers choose to send three-to-five emails per week to their customers, according to a HubSpot report. Some of you send more. Admit it.

How Investing In Consumer Data Will Make Companies Better Marketers

These are exciting times. It’s rare to get the chance to reinvent the system for the better. More changes are coming. Users will own and eventually be able to monetize their data. That journey, already underway.

Email Marketing Funnel: How To Attract, Nurture, Convert & Retain Customers [Infographic]

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients? The team from Branticles share their tips for success in this infographic.

Amazon Sellers Can Now Hire Chatbot-Trained VAs From VAA Philippines For Better Customer Engagement & More Reviews

Chatbots are quickly becoming a popular digital marketing tool for positive customer engagement and increasing brand reviews

HOW PEOPLE ARE EARNING FROM AFFILIATE MARKETING

Affiliate marketing is a great opportunity to make money. How? Promoting other people’s products and services with your affiliate link generates commissions for you every time someone buys something from the site. How do you get started with it? There are many different ways people are earning from affiliate marketing! Read on to find out more about 8 of them.

HOW TO EMBED VIDEO IN E-MAIL AND BOOST YOUR MARKETING

With approximately 66% solid leads through video, many brands are already including email video marketing in their strategy. It’s high time for you as well to level up your game and convert emails into ebills.

MarTech Interview With Peter Tran, Head Of Marketing, HCL Software

I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

How The Pandemic Changed Customer Relationships

In order to flourish in a post-pandemic economy, businesses need to focus on customer relationships.

7 BEST TOOLS TO INCREASE SALES FOR YOUR E-COMMERCE STORE

In today’s world, e-commerce is a critical component of becoming a successful retailer.

How to Use Digital Consumer Psychology to Stand Out From the Competition

With more people shopping online than ever before, it's time to use digital consumer psychology to your advantage.

Why personalisation in digital marketing matters

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

10 Inbound Marketing Ideas Your Brand Will Want to Use

Since inbound marketing relies heavily on organic search engine optimization (SEO), it’s much more cost-effective than traditional outbound marketing strategies like paid advertising.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

A Step-by-Step Guide to ESPs

Email service providers, also known as ESPs, are tools that help to completely change the way you do business for the better.

SENDLINE RAISES $20 MILLION TO CONVERT SHOPPERS INTO LOYAL CUSTOMERS

Two upcoming tools include Audiences, which will unify customer data and provide insights, and an SMS product for two-way communications and enabled campaign-level sending.

How to increase conversion with b2b lead generation agency strategies?

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

Are Personalized Emails Worth it? 10 Points to Justify

Personalizing email is a strategy often employed by businesses when deploying their campaign. But what is its effectiveness when considering outreach and establishing communication with prospective clients? We have compiled a list that aims to see if personalizing drives is worth the hype! We hope you find this useful!