In my opinion: improving retail customer engagement requires a mobile mindshift, says MoEngage

When you think from the perspective of the available real estate of a smartphone vs. a desktop computer or a TV screen, you will think differently about everything.

How to Advertise in Newsletters: A Beginner’s Guide

Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here's what you need to know to get started.

COMMON TYPES OF E-MAIL MARKETING USED BY BUSINESSES

THE DIIFERENT TYPES OF E-MAILS ARE A BETTER WAY TO DIVERSIFY THE CONTENT AND THE EXPERIMENT IN THE E-MAIL MARKETING STRATEGY

The Personal Touch: The Agent-Client Connection in a Digital World

When it comes time to get a quote, your independent agency needs to have the right technology. Agencies should be using automated email campaigns and social media to create brand recognition. You need to be optimizing your website and using Google My Business to show up in local search results. Your insurance agency website needs to have a quoting engine to provide consumers with live, fast quotes.So,how can your agents maximize their personal touch in a digital world?

Has the Rise of the CDP Changed How Companies Use CRMs?

Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more double-digit growth in the future.

Growing Your Best Retail Store Email List

The quality of a retail store email list has never been more important for small businesses and nonprofits. Whether starting from scratch or looking for ways to boost your audience, continuing to grow your list of prospects should remain a top priority.

HOW E-MAIL MARKETERS CAN USE DATA TO COMBAT INBOX OVERLOAD

The great thing about email is it makes it easy to collect data that can enhance the user experience. You can quickly see whether emails are opened, as well as clicks and unsubscribes. At the same time, you can start to pinpoint what resonates most with your audience and prioritize the right content.

Jesse Willms Shows Top AI Technologies Used In Digital Marketing

Digital professional Jesse Willms has seen how many marketing strategies have evolved through the power of Artificial Intelligence (AI). In this post, he will be sharing the top AI tools that can be integrated into digital marketing strategies.

Building a marketing strategy in the telecom sector

For telecommunication service providers to succeed in this fast-growing industry, it is essential to develop a marketing strategy that enables organizations to build long-term relationships with their customers. The telecommunications industry, like many other industries, is constantly changing. These changes include technological advances, market innovations, adjustments in consumer behavior and more. Telecommunications companies that listen to the market and are not stuck in their old ways are the most successful enterprises.

HOW TO MAKE AN E-MAIL CAMPAIGN SUCCESSFUL

One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It allows you to target thousands of customers on a personal level, thereby increasing credibility, brand recognition, and sales. For such a campaign to achieve the best results, though, you need to employ the right tactics. These five tips should help with that.

Why a Full-Funnel Approach is the Key to Performance Marketing

At each stage of the buyer’s journey, the user intent is different. Consumer touchpoints are often taking the form of content placements to achieve a variety of goals throughout each stage of the funnel. With 87% of marketers already creating content for different customer journey stages, it is crucial for brands to embrace a full-funnel approach to remain relevant and visible to consumers among their competition.

What You Should Know About Email Marketing

Email marketing can do more for your business than many people realize. There has been an assumption that email marketing is behind the times, but it isn’t owing to something called CRM. CRM stands for Customer Relationship Management. Essentially, especially with large lists of leads, CRM assures you don’t repeat yourself.

6 effective lead generation tactics for e-commerce business

Leads are the key to successful sales.Without them,it is no sense in business.The first and the most important task for sales is finding leads and converting them into real customers.But how to do this?Dancing around a fire doesn’t help.You are lucky if are reading these words now.We prepare a list of the most effective lead generation tactics.Move further and find out how to increase the # of leads and sell them everything you want.

How to Promote Website,What Kind of Websites Should Promote Website?

How to promote your website is a question asked by many internet marketers who want to have an immediate increase in traffic or visitors. It's not enough that you have a good website; you need to know how to get it noticed on the web and drive as much traffic to it as you can. The problem is that the promotion of your website is never as simple as one-two-three. There are several things you need to consider and plan carefully if you want to be successful in your online marketing ventures.

4 Reasons Why the Call Center Should Be Omnichannel

The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.

How to Commit Your Brand to Customer Success

Today, we will go over several ways to improve your profitability and brand reputation by committing to customer success.

9 essential e-commerce WordPress plugins

Watch your online business grow with these e-commerce WordPress plugins.

Why Regular Email List Validation is Important

Is it possible to have a zero bounce rate in email marketing? Email list monitoring ensures a clean email list whenever you’re ready to embark on a campaign. When you hire DeBounce for your email list monitoring not only will you save time but also not have to deal with it manually.

13 Tips for Writing Product Descriptions That Convert

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates).

The Anatomy of Reviews

Once you start collecting reviews efficiently, effectively, and using them internally to drive value externally to your customers (and highlighting them in the process!) you’ll create an always-on feedback loop: capturing reviews, leveraging reviews to create better products, using reviews to tell your story externally, closing new customers, and capturing reviews from them to start the process all over again.