A comprehensive guide to lead generation for small businesses

Lead generation can help you obtain potential clients in your sales funnel. But you can only best achieve this goal after fully understanding lead generation for small businesses. However, learning every detail about lead generation can be daunting for someone new to the field. Luckily, this comprehensive guide has eased all your concerns by explaining all you need to learn about lead generation. The insights provided can help a small business owner avoid common pitfalls some entrepreneurs make. In addition, you can use lead generation as a tool to take your company to the next level.

What Financial Advisors Need to Know About Email Marketing

Digital marketing is reshaping the way advisors connect with prospective clients. Email marketing is one branch of that and it can be an effective way to communicate with clients while fostering trust. In short, email allows you to put your brand and messaging directly in front of your target audience. Finding success with email marketing for financial advisors hinges on developing an impactful strategy.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

How to Improve Your Email Marketing for Valentine’s Day

WITH THE RIGHT digital marketing strategy in place, Valentine’s Day can be a great way to start your year off profitably. Here are 6 tips to improve your email marketing:

Using Webinars to Tell Science Stories – PART I

Webinars continue to go from strength to strength within scientific communications. They provide marketers with a platform to tell their science stories to a global audience in a format that they are becoming increasingly familiar with. In this interview I sat down with AZoNetwork Virtual Events Manager, Danny Layzell, to discuss how marketers can utilize webinars to reach and engage their audience and what it takes to produce an effective webinar campaign.

6-Step Guide to Improve Your Email Marketing Strategy

About 4 billion people use email daily. Each of these email users is a potential target for an email marketer. With such a large audience pool, it seems impossible to fail, yet some thrive while others don’t do so well in this field. This form of digital marketing is incredibly effective. Its ROI is so impressive that it’s suitable even for those with a stretched budget. The difference lies in the quality of their email marketing strategy. With that in mind and without further ado, here’s a brief six-step guide to help you improve your email marketing efforts.

WhatsApp Newsletter: Future of e-mail marketing?

One platform that is quickly gaining popularity is WhatsApp. With its user-friendly interface, flexible format, and community-based features, WhatsApp newsletters are becoming a go-to choice for businesses looking to boost their marketing efforts.

Your Marketing Emails Are Annoying. Here's How You Can Fix Them.

The reality is that many marketing emails slip into the spam folder. Here's how to change that.

The new era of commercial real estate can win by adopting the path of digital marketing

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% of commercial real estate professionals use social media for marketing, and 41% use their company website for marketing. In addition, a survey by the Commercial Real Estate Development Association found that the most effective digital marketing tactics for commercial real estate professionals were email campaigns (57%), search engine optimization (53%), and social media (53%). Here are a few ways that commercial real estate companies can use digital marketing effectively:

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

7 Reasons Your Business Should Invest in Digital Marketing Services

It’s the digital age, and it’s more important than ever for businesses to have a strong online presence. Social media rules the world, and no matter how good your service is, a bad website can end up being a turn off. You may have an idea how to do things, but aren’t reaching enough people. But with the right digital marketing services, you can get new customers and create an efficient lead generation strategy that drives long-term growth.

10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships

Personalization, Segmentation, A/B testing, Automation, Mobile Optimization, Interactive content, Personalized subject lines, Customer feedback loops, Triggered emails, Thank-you and loyalty emails.

OKZest Releases An Email Marketing Tool To Include Text On Images Using Merge Tags

Increase click-through rates with personalised text

Tinuiti Snaps Up Ampush To Enhance Its Social Chops

Ampush tracks a metric it calls “acquisitions per impression” (APM), which is a combination of click-through rate and conversion rate. APM measures “how well we can drive yield from a single impression,” Oberlander said, by following audience exposure to ad creative before someone clicks and the effect of creative after a click across landing pages, quizzes and other curated content. APM data and other metrics flow into Amp, Ampush’s proprietary data aggregation tool, which gives users the ability to allocate traffic between different landing pages and measure conversion rates throughout the consumer journey.

Why we care about search marketing

A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage.

Top Ways To Improve Your CRM In 2023

Customer relationship management, usually shortened to CRM, refers to the processes that a business uses to manage the various interactions that it has with its customers. It encompasses the face-to-face and virtual conversations that the company has with new and prospective customers, and is constantly evolving as the business grows. If you run a business, it’s important to formulate a strong CRM strategy. No matter how big or small your company is, CRM enables you to stand out above the crowd and expand your business operations year-by-year. Even if you already have a CRM strategy in place, you should evaluate and update it regularly to make sure you’re providing your customers with everything that they need. By catering to your current audience’s needs, you can increase customer satisfaction and loyalty, and boost your success.

7 effective ways to improve click-through rate of your email campaigns

Imagine investing hundreds of hours into an email campaign that has an impressive open rate but a below-par email click-through rate. Pretty demotivating right? Your email should tempt users to make those clicks and engage more with your emails. Wondering how to do that? You have arrived at the right place. We have listed a few tips and tricks that will help you improve your email click-through rate and open rate. But before we get to that, take a look at our email marketing services and how we help our clients in effective email marketing. Now, let’s understand what email click-through rate is.

6 Year-End and Holiday Marketing Tips to Drive Sales

Start selling early, Look at metrics and campaigns from past years, Make it easy to shop, Embrace email marketing, Keep inflation in mind, Offer incentives that customers care about

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19