HubSpot : How to Create a Product Launch Email

In this post, we'll walk you through the steps for writing three different types of product launch emails, including offering suggestions for your product launch email subject lines and outlining the ideal product launch email sequence.

Benefits of affiliate marketing campaigns for small businesses

Unlike other techniques, affiliate marketing, on the other hand, can directly help you increase sales. Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.

Holiday Email Marketing Best Practices

The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy you need to focus on meeting your audience’s needs and expectations, not only to sell your products. There is no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive.

Apple’s Mail Privacy: What it means for email marketers and what to do next

Apple released ‘Mail Privacy Protection’ for their Mail app operating systems (iOS 14, iPadOS 15 and macOS Monterey) on all Apple devices on September 20th, 2021. According to Apple's Official Statement, ‘Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity, or be used to determine their location’.

Five Email Marketing Tips For The Holiday Season

Each brand competes for the attention of the consumer and uses email marketing to broadcast its special offers. I think that if there is one thing all modern consumers can agree upon, it is that a deal will always be in demand.

ETSY Tackles Holiday Shopping FOLA: Fear Of Late Arrival

Etsy has the antidote for shoppers who are experiencing FOLA (fear of late arrival). Etsy sent an email campaign to attract shoppers who may be growing concerned about delivery delays in the leadup to Christmas by suggesting they shop local.

Integrated Marketing: How To Get Started The Right Way

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Discover how to make successful SMS marketing campaigns during the holiday season with these practical and effective expert tips.

The Most Effective Ecommerce Strategies For A Successful Black Friday Cyber Monday

Cyber week is one of the most important times of year for eCommerce businesses. Traditionally, starting the day of Thanksgiving through the following Monday, retailers offer some of their best deals of the year. While Black Friday has dominated brick-and-mortar stores since the 1950’s, Cyber Monday is a relatively new shopping day. It started in 2005, when online retailers noticed their sales spiking after Thanksgiving. By 2014, it became the largest online shopping day in the country, and it hasn’t stopped since. So, what can eCommerce businesses do to maximize their sales starting the week of Thanksgiving through Cyber Monday? We rounded up 18 strategies, including advice from 10 CEOs and Founders of eCommerce businesses to ensure your company thrives this holiday season.

Email deliverability unharmed: ways to deal with email marketing fatigue

Don’t underestimate email marketing fatigue as a potential b2b issue. The impact it can make is more than real; however, it shouldn’t be let to stay in your way when campaigns’ performance is at stake, a relationship with the customers in particular. All it takes is to be attentive, understanding, ready to realize what exactly is being done and differentiate between correct actions and incorrect ones. Your main goal as a sender and marketer is to distract the customers from the dullness.

10 Reasons to Be Thankful for Email

Reading through the report findings, survey data and insights from other email professionals, it’s easy to see why email continues to be the top marketing channel by effectiveness. In fact, 79% of marketers list email in their top three channels.

6 Best Email Personalization Techniques – Get Your Emails Opened

Email marketing is an essential part of every business. The most effective way to market your business is through email, and it can be said that email marketing is one of the most cost-effective ways to advertise. To make an email marketing campaign successful, you need to have a thoughtful approach. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened than those without. Whereas, Venturebeat discovered that revenue is 5.7 times more significant in emails that use personalization. From designing emails with personalization to segmentation and targeting customers based on their needs, this article will cover some of the best tactics in email personalization that you can use for your next campaign.

Marketing 101: marketing basics for small business owners

It's all about small business marketing. In this "Marketing 101" guide, we'll walk you through these key areas: Understanding why you need to market your website and business, Figuring out the main marketing channels and if they're right for you, Finding the best tools and software to enhance your marketing, Doing your marketing yourself or working with an outside company, Tracking your results and tweaking your approach

Privacy: The great opportunity for marketers

Kieran Cooper, Technical Account Manager, EMEA Lead at SparkPost, looks at the impact of Apple's introduction of Mail Privacy Protection, and the opportunities it presents for email marketers.

4 MARKETING TACTICS SUCCESSFUL AGENTS ARE USING…NOW

Growing and nurturing your sphere of influence is a constantly moving target. With ever-changing algorithms, here are four tips successful real estate agents are using to grow their businesses.

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

Post-COVID marketing – everything to know

It’s fine if you cannot make sense of all the changes by the COVID-19 crisis. We’ve had pandemics and economic downturns, but they never happened on such a scale before. Fortunately, this article will show you all the latest consumer and marketing trends that can help plan your next marketing campaign! We will have to start by discussing how people are now acting and thinking because of COVID-19. Then, we’ll recommend the strategies you’ll need for your next marketing campaign. You’ll also explain how your company may work with these insights.

HOW TO USE EMAIL MARKETING TO BOOST YOUR PHOTOGRAPHY BUSINESS

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

2022 marketing resolutions for capturing new business in a digital-first world

Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.

The key to successful customer engagement? Tried-and-true marketing methods

As the year comes to a close and planning for 2022 is in full swing, marketers have an opportunity to evaluate how they can make the most of the tools they already have. By thinking about and using them in new ways, tried and true methods will again become pivotal pieces of any marketing strategy. Looking for the best marketing tools to keep customers engaged? You may already have them up your sleeve.