
With Copilot Studio's new skill, your AI agent can use websites and apps just like you do
According to Microsoft, 'if a person can use the app, the agent can too.' Here's how to try it out.

Data, Digital & Strategy: Essential Competencies For B2B Marketing Growth
As marketing shifts toward hyper-personalisation, automation and AI-driven insights, the most successful teams will be those that invest in both people and technology, writes Gurtej Singh ChawlaIn today's fast-paced business environment, a high-performing B2B marketing team is essential for organisational growth. Recognising and nurturing key competencies can transform teams into significant contributors to success.

6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.

Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.

The 11 Microsoft apps I ditch on every new Windows install - and the 11 I keep
A default installation of Windows 11 includes dozens of Microsoft apps. Which ones are worth keeping, and which ones should you uninstall? These are my top picks.

6 hidden Android features every user should know - and how they make life easier
Not all Android phone owners will use these lesser-known options every day. However, when you need them, you'll be glad to have them at your fingertips.

Wix Email Marketing review 2025
Connect with customers via email with Wix's helpful email marketing tools

4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.

Top Three Most Important Aspects of Digital Marketing
Digital Marketing has become a term we hear every day in business. Very much in vogue for the last year, but what is it? Some would try to simplify and say it is just the process of marketing through online channels. In reality, digital marketing is much more complex and nuanced than this, with many essential elements coming together to achieve success.

5 Ways AI Personalization Can Increase Your Conversion
Let’s break down how AI personalization can transform your marketing strategy, with real-world examples you can apply today.

Smart Marketers Use This 4-Step Framework for Every Email Campaign
Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

Google Ads policy update: More ads, new rules
Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different locations.

Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.

7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.

[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.

Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.

5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.

Google Merchant Center to align click reporting with Google Ads
You can expect some of your current and old reports to change when this update happens.

Digital Marketing Agency for Real Estate: Revolutionizing Online Visibility, Lead Generation, and Sales Growth
In today's fast-paced, tech-savvy world, the real estate industry is undergoing a revolutionary transformation. With buyers increasingly relying on online channels for property searches, developers are rapidly embracing digital marketing strategies to stay competitive. The adoption of advanced strategies offered by a digital marketing agency for real estate has emerged as a game-changer, enabling developers to amplify their online visibility, generate qualified leads, and ultimately boost property sales like never before.

The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC.