Insurance and marketing automation: all you need to know

1. What is marketing automation? 2. Why marketing automation is useful to the insurance industry 3. Insurance and marketing automation: Some practical examples

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.

How to get more out of your email marketing with SafeOpt

Recover lost shoppers with verified offers, Make sure your emails are built for mobile first, The name of the game is “personalization”, Test, test and perfect, Make email marketing exciting again

Best digital marketing tools in 2022

Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.

Finding the Communication Sweet Spot

Did you know that estimates show the average consumer receives up to 10,000 marketing messages in a day? Oftentimes marketing messages are crucial to your business’s success, so you may be asking how to cut through all that noise? Hint, that’s not the question you should be asking. Once you have your list of customers or leads, you should be asking how to provide them with the most value and evaluate what strategies you can use to reach the right audience.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

12 Tips on Marketing for a Law Firm

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you to reach a larger audience, engage prospects, and turn prospects into leads. Here’s our latest list of tips to help when developing marketing for a law firm.

Make your digital customer journey a powerful tool in your brand building efforts

Ronald Griffin, Karl Cavalli-Björkman and Joachim Medalen of Nordic agency SEEN explain the benefits of video personalisation for brands, allowing them to reconnect with a disenfranchised modern audience.

Email Marketing And Landing Pages: A Dynamic Duo For Conversions

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

10 tried-and-true modern marketing strategies that always work

Some things in life that always work – tried-and-true methods that never fail. The same is true for marketing. Some strategies have been proven to be effective time and time again.

10 Best Landing Page Builders For Marketers 2022

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

Why Content Marketing For Law Firms Doesn’t Have To Be Boring

If you don’t have a strategy for creating engaging content for law firms, check out these helpful content marketing tips.

How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing on Facebook groups and other forums.

How To Keep Your Business Promotion On An Excellent Level

Maintaining a successful business is no easy task. There are so many things to think about – from the products and services you offer, to your marketing strategy, to customer service. And let’s not forget about the promotion! Promotion is key to getting your company in front of potential customers and generating more sales.

HOW TECHNOLOGY IS CHANGING THE AFFILIATE MARKETING LANDSCAPE

One of the most significant changes that has happened in affiliate marketing in recent years is the rise of mobile devices. More and more people are using their smartphones and tablets to access the internet, and this trend is only set to continue. This means that affiliates need to make sure that their websites and content are optimized for mobile devices, as this is where a large proportion of their traffic will come from. Another change that has happened recently is the increasing importance of social media. Affiliates need to make sure that they are active on social media platforms such as Twitter and Facebook, as this is where a lot of potential customers will be found. It is also important to interact with influencers on these platforms, as they can help to promote your products or services to their followers.

G2 Awards Phonexa with Series of Accolades in Fall 2022 Report

Not only did the all-in-one suite for calls, leads, clicks, email, SMS, and accounting maintain its ability to resonate with users across diverse business models and verticals, but the touted tech company also increased product ranks with substantial Satisfaction and Market Presence.

3 trending email marketing strategies to up consumer engagement

Email marketing has become increasingly relevant in the last few years. Following the Covid-19 pandemic, businesses have seen a decrease in consumer habits of shopping in-store with more of us relying on shopping online and home delivery. This means the competition between companies to engage their subscribers via email has risen exponentially. Email marketing will continue to remain relevant as the digital space is where most advertising is seen on a daily basis. A marketing platform like Ongage is a trusted tool to help companies run engaging email campaigns and keep up to date with what is trending in email marketing. Improving your email marketing campaigns is key to seeing the click and conversion rates you want to achieve. There are many different strategies you can use to bolster the power of your email marketing - let’s take a look at 3 current trends.

Building the Perfect Twitter Thread

A Twitter thread is a series of connected tweets, a kind of short blog post to start a discussion or provide info. Threads are among the best ways to grow a following on Twitter. For many businesses, especially those in the so-called creator economy, Twitter is an excellent way to find like-minded colleagues, expand an audience, and make sales.

E-mail Marketing is Still the Best Way to Build a Loyal Customer Base

Want an easy and intuitive way to create sophisticated automated marketing campaigns? Want to send gorgeous, customized emails that actually reach the inboxes of potential customers and clients? Then you need to take a look at Campaigner.