The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

YC-Backed Mailmodo Looks To Revamp Email Marketing With App-Like Experiences In The Inbox

Bengaluru-based Mailmodo has announced a $2 Mn funding round led by Sequoia Capital India’s Surge accelerator, Y Combinator

How Apple’s Mail Privacy Changes Impact Email Marketing

Read on for a breakdown of Apple’s upcoming privacy changes, how Mail Privacy Protection affects email marketing, what’s not changing about email, and some simple steps you can take to make sure your emails continue to drive valuable results.

6 Steps to Prepare Email Marketing for iOS 15

The iOS 15 rollout will start as early as September. Beta testing has already begun. Any company that relies on email marketing should prepare now. What follows are six action items.

How Big Businesses Are Taking Control Of Company Email Signatures

As an enterprise marketing manager, you need to know how to leverage email signatures to get more out of your ad campaign. With the right personalization strategies and design elements, you can increase your return-on- investment (ROI) for your email footer. Read on to learn about how big businesses are taking control of company email signatures.

HOW PEOPLE ARE EARNING FROM AFFILIATE MARKETING

Affiliate marketing is a great opportunity to make money. How? Promoting other people’s products and services with your affiliate link generates commissions for you every time someone buys something from the site. How do you get started with it? There are many different ways people are earning from affiliate marketing! Read on to find out more about 8 of them.

The Constant Contact Email Marketing Automation Tools to Know About

Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

What is Email Verification API? How Can Businesses Benefit From It?

This post discusses the basics of email address verification and its importance, email verification APIs, and how they can help businesses.

AN EMAIL MARKETING GUIDE FOR 2021

Unfortunately, personal email accounts won’t cut it, trust me, you’ll need more for the volume of emails you intend on sending. This is where the power of an email service provider will come in handy.

Every Content Marketer Should Use These 9 Tools

As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I've outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

Get More Out of Your Email Newsletter Strategy with Next-Gen Monetization

At the end of the day, a successful newsletter strategy needs to incorporate ways to drive revenue without taking up too much of your time. With the right dedicated email monetization platform, the technology does the monetizing for you. This frees up your business to focus on creating and publishing high-quality email content your subscribers love and that your advertisers want to be a part of.

7 BEST TOOLS TO INCREASE SALES FOR YOUR E-COMMERCE STORE

In today’s world, e-commerce is a critical component of becoming a successful retailer.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

Why personalisation in digital marketing matters

It’s important for brands to understand their audiences. We can no longer depend on demographics to inform marketing strategies. Customers want their brands to understand them beyond their gender, race, and location. Personalised marketing that speaks to individuals with empathy will result in better engagement. A smart personalised marketing strategy will reap the following benefits for your brand.

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data

Email scrubbing refers to the practice of eliminating from your email list all of the addresses belonging to contacts who are non-responsive or who no longer use that email as a point of contact. The reason why you want to do this regularly is because if you exclusively send communications to people who want to hear from you, you’ll increase your open and click-through rates — in turn improving the quality of your leads and ultimately resulting in a higher conversion rate.

Are Personalized Emails Worth it? 10 Points to Justify

Personalizing email is a strategy often employed by businesses when deploying their campaign. But what is its effectiveness when considering outreach and establishing communication with prospective clients? We have compiled a list that aims to see if personalizing drives is worth the hype! We hope you find this useful!

The Elements of an Effective Prospecting Email

And your note must be truly special in some way, or the body copy won’t make the cut. So we’re going to spend the rest of this post overanalyzing and dissecting a fake nurture campaign from a totally made-up tech company to make every word—and every character—count. (And also because we’re email nerds and we love over analyzing email. You’re welcome.)

Top 6 Essential Software for Your Startup Business

If you are a startup business, you do not doubt that you have been looking for the essential software to help your company grow. Unfortunately, there are many different options out there, so it can be hard knowing what to choose and which tools will work best for your needs. This post highlights some of the most popular software packages available now and compiled in a perfect list. This blog post also has everything you need to know about choosing the right software package for your business!