Family Law: Marketing Tips & Tricks to Grow Your Practice

There's much more to it than meets the eye regarding family law. Family law attorneys need to have strong negotiation skills and be able to mediate between warring spouses.

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

Ghana: 5 Ways Brands Can Leverage Digital Marketing to Generate Sales

Increased use of the internet by consumers has led to the growth of digital marketing methods and even digital marketing agencies that leverage consumer online presence to the hilt. These online marketing methods come with a lowered expenditure compared to their traditional counterparts. They also deliver more measurable results at a more scalable and faster rate. The following are some of the most effective online marketing methods that you can deploy to boost your business sales today.

Email Analytics: The Top 6 Metrics You Need to Start Tracking Today

Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Let’s look at some available tools to turn window shoppers into paying customers.

Top-Class Email Marketing Strategies: How Klaviyo Can Supercharge Your Online Business!

Whether you want to attract new customers or get some new ones, email marketing is the answer! Did you know that email marketing has the biggest ROI rating of all online marketing strategies? Email marketing outperforms all other strategies, and on average, you can expect a return of up to $42 for every $1 you spend. You can supercharge your online business with help from a marketing automation platform such as Klaviyo.

How to make your email campaigns successful

Boost your email marketing

How to Create a Successful Email Marketing Strategy at Your Law Firm

I am of course a huge proponent of the power of social media, but don’t underestimate the effectiveness of email marketing to directly reach your prospects, referrals, important contacts, alumni, the media and of course, your clients.

Sponsored Emails for Furniture Manufacturers

Sponsored or co-branded emails are a popular marketing tactic for furniture manufacturers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences.

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Perfect Reasons to Consider Digital Marketing Services for Law Firm

Online platforms have become reliable mediums of marketing. This is because it is versatile and cost-effective, and you will have to reach a broader reach to your clientele base. If you want to keep your law firm’s reputation, it is essential to consider online marketing services. This way, you can easily reach your targeted clientele. The following are the additional benefits of marketing your law firm online.

Which Growth Metrics Actually Matter for Startups?

The correct answer to this question largely depends on who you're asking, the startup's vertical and maturity and a plethora of other variables.

Learn How to A/B Test Your Emails to Boost Conversions

A/B testing should be a key part of any digital marketer’s toolbox. If you want to find out which parts of your emails are driving clicks, and what might be driving customers away, then you need to A/B test your emails. The more you test, the better data you’ll get, the easier it will be to create content that serves an audience.

The best way to generate leads using email newsletter advertising

E-mail newsletter advertising is one of the most underutilized strategies in marketing and lead generation. Not only does it offer a streamlined channel to reach new audiences, but it also allows brands to connect with readers in a high-attention environment. In today’s marketing landscape, newsletter advertising is essential to standing out from the competition. However, before you dive in, you’ll need to know the basics of what it entails.

15 Digital Content Marketing Mistakes to Avoid When Marketing Law Firms

Chances are you’ve heard the phrase “content is king”. This is the reality in today’s marketing landscape. However, just as great content can propel your growth, bad content can hurt your brand and make a negative impact. Here are some of the most common mistakes that can make a negative impression when marketing law firms.

Which personalization techniques work best?

According to Sailthru’s “2022 Retail Personalization Index,” the three most prevalent personalization tactics are predictive personalization, email send-time optimization and buyer journey-based personalization.

This underrated email marketing tactic receives nearly 100% open rates

The average employee sends about 40 emails per day. It’s the primary communication channel for most organizations. Even a team of 10 employees will send hundreds of combined emails in a single day. With the right email signature, every email is an opportunity to convert casual conversations into new customers. Here are three reasons to create an email signature marketing strategy today: