
Core and More Technologies Reports Record-Breaking Year-Over-Year Digital Marketing Performance Growth
Core and More Technologies, a leading New Jersey based digital marketing agency and a Google and Microsoft advertising partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing.

LinkedIn gets its own suite of video tools as it grows video presence on platform
Whether you are a LinkedIn creator or a casual user, your experience is about to look a bit different..

How to maximize your Google Ads remarketing campaigns
Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.

Search ad spending surged in Q4 2024, with retail media leading: report
Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Digital Marketing Trends Shaping 2025 Strategies
Digital marketing is entering 2025 with significant changes as businesses adapt to trends poised to shape the industry. From the integration of artificial intelligence to shifts in consumer preferences, staying abreast of these developments is no longer optional – it’s imperative for success.

Types of Digital Marketing: The Marketer’s Toolkit for 2025
Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with. So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing.

DiscoverMyBusiness Introduces Proven Google Advertising Strategies to Help Law Firms Succeed in 2025
January 14, 2025 /EINPresswire.com/ -- Law firms aiming to amplify their client base and revenue can no longer afford to ignore pay-per-click (PPC) advertising. DiscoverMyBusiness, a trailblazer in digital marketing solutions has released a comprehensive guide detailing the benefits and strategies of PPC advertising tailored specifically for the legal industry.

Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.

Google Announces Gmail Dynamic Email: Impact on Email Marketing
Google’s email service, Gmail, just got a major upgrade! After more than a decade of its inception, and with over 1.5 billion active users worldwide, the webmail service has made big news with the launch of interactive, dynamic emails. Light-years ahead of the static page it has featured all through its lifespan, the Accelerated Mobile Pages (AMP) for email is a revolution in email marketing.

The 7 Best PPC Keyword Tools to Elevate Your Ad Campaigns
PPC keyword tools help you generate new keyword ideas and provide insight into keyword cost per click (CPC), search volume, and competition level.

Brand + performance: The secret to maximizing ad ROI
Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Ready to Grow Your E-Commerce Business in 2025? These AI-Centered Marketing Tips Will Help
In this edition of "Ask the Board," Alfred Chehebar, Founder of e-commerce platform ObjectsHQ, shares powerful artificial intelligence (AI)-focused marketing tips that can set your e-commerce venture up for success in 2025 and beyond.

San Francisco-Based Sojern’s Insights Reshape Destination Marketing, Offering New Digital Advertising Trends for U.S. and Global Tourism
The report, compiled in partnership with Benchmark Research Partners, and supported by Brand USA, Destination Canada, the European Travel Commission, and the Caribbean Tourism Organization, builds upon last year’s findings and reflects emerging trends in digital advertising, AI integration, and traveler engagement.

Top 10 Marketing Ideas for Your Small Businesses in 2025
This list of 10 powerful marketing ideas for small businesses will help you attract more customers, boost engagement, and drive sustainable growth in 2025. Let’s dive in and put these strategies to work for your business.

Google Ads for SMBs: How to maximize paid search success
Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.

Why SEO Is So Important in Digital Marketing in 2025
It optimises your website so that its ranking is improved on search engine result pages, also known as SERPs. SEO is therefore incredibly important for all your digital marketing endeavours.

LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.

Maximizing Foot Traffic With Hyper-Targeted Local PPC Strategies
Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted local customers.

Google opens Meridian, its marketing measurement tool, to all users
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.