How COVID-19 Has Impacted Email Marketing Performance

In a recently released report, How COVID-19 Impacted Email Marketing Performance, Omnisend analyzed the email open, click and conversion rates of over 2.5 billion promotional emails sent from its marketing automation platform from Jan. 1 through April 26 in both 2019 and 2020.

Benefits of Using Email Marketing Software for Companies

One thing for sure is that email marketing has stood the test of time and is among the top marketing strategies with the greatest ROI. To add on to that, research has shown that about 91% of consumers check their emails at least once a day.

What Is The Difference Between CPM And CPA Email Marketing?

it’s critical to understand differences between CPM and CPA email marketing campaigns

TOP THREE AI TOOLS THAT AUGMENT MOBILE MARKETING CAMPAIGNS

Businesses are mainly embracing ai technologies to simplify the workflow for marketers in various ways and offer a mariad of benefits

B2B Tech Marketing Lead Generation Tactics

here are the five steps to marketing for B2B tech companies.