Segmentation for email campaigns: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
How AI is transforming digital marketing: 2024 trends and insights
Discover how AI is revolutionising digital marketing with success stories and key strategies. Learn about personalisation, predictive analytics, content creation, and more.
Types of Digital Marketing: The Marketer’s Toolkit for 2024
Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with. So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing.
AI in Digital Marketing: Andrii Holubenko Shares Insights on What It Means in Practice
In such an environment, understanding how exactly AI-based tools function and how they benefit your industry becomes crucial. Andrii Holubenko, a Digital Media Director from Optimum Media OMD Group Ukraine, shared his perspective on the oncoming trends, which will have an impact on the market in 2024 and beyond.
Types of Digital Marketing: The Marketer’s Toolkit for 2024
Planning to upskill and accelerate your digital marketing career? Here's a list of best digital marketing courses that you can take right now!
7 Of the Best Digital Marketing Tactics to Use in 2024
Are you doing digital marketing for your brand and clients? Most people will answer “yes” to this question. And the reason is clear: the internet is everywhere; it’s powerful, and it’s here to stay. In April 2022, there were $5 billion internet users, which amounts to a penetration level of 63%. This means brands can reach half the people in the world through digital marketing.
How generative AI will disrupt distributor operations
Generative AI's biggest impact for distributors will be seen in customer operations, marketing and sales, software engineering, research and development — and digital commerce, according to McKinsey.