Revenue Era 2.0 – Why B2B Purchasing Looks More Like B2C Post Pandemic
I sat down with Leo Tenenblat, Chief Product Officer at Drift, a Revenue Acceleration platform for 50,000+ businesses like Okta and Gong, to discuss what an uncertain future of work means for the future of sales.
Why brands shouldn’t be relying solely on ecommerce to win post-pandemic
The importance of an omnichannel strategy post-pandemic
7 Smart Tools to Help Improve Your Social Media Branding
Social branding has become the touchstone of digital marketing. Social branding helps businesses increase brand awareness, connect with relevant communities, and establish their place within consumers' lives, through regular, ongoing contact. But how do you do it? How can you map out a strategy that will maximize your social branding efforts, and improve your social media performance? Here are seven lesser-known tools you can use within your branding process, each of which caters to a specific element in an effective branding system.
How to Choose the Right Marketing Automation Platform for Your Business
Marketing automation is a popular technology trend that is gaining traction like fire. Businesses use marketing automation platforms to speed up lead generation, lead nurturing processes, and ensure timely follow-ups for customer acquisition and retention.
How Artificial Intelligence Is Changing the Future of Digital Marketing
According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment.
So, What Is Conversational Marketing? Your Right-Hand Guide
Traditional methods of lead generation, including email marketing and online contact forms, make it easier to find potential customers. But conversational marketing takes it several steps further, giving business some key benefits.
Four Ways To Boost Digital Customer Engagement
Even prior to the pandemic, the huge shift to a completely online shopping experience was gaining steam. While similar to in-store and search engine shopping, there’s one significant difference that begs a very important question: How can you capitalize on customers’ 24/7 needs by creating engaging digital experience?
5 Digital Marketing Trends You Need to Know For 2022
Whether you’re a marketer or small business trying to keep up with the latest trends in search engine optimization (SEO), social media campaigns, email marketing, paid advertising on Facebook and Google Adwords – there’s always something new happening that could affect your digital marketing strategy.
Sales Process Automation in a CRM System: What Is It All About?
In summary, sales process automation in a CRM is all about simplifying and streamlining the work your reps do. You may have to spend some time and resources on the front end. But when you set up automated processes in your CRM platform, you’re almost certain to see positive results from your efforts.
7 Effective Email Marketing Practices for Franchise Development Success
Email marketing is an inexpensive tool that pays off. It costs roughly $200 to send out 10,000 targeted emails. The average ROI for email is consistently more than double that of other digital channels. Remember, we are talking about a captive audience that has trusted you with their email address. These prospects want and expect to hear from you to learn more about your brand.
Still Working Remote? Use Marketing Automation to Stay Consistent.
Don't let the fact that your work structure has changed affect how well you keep your business moving towards success
What a Customer Relationship Platform Is and What It Can Do For Your Business
In this article we will answer those questions and tell you why the martech stack should include a full-featured, unified CRM platform.
14 Key Customer Engagement Tools Startups Need In Their Martech Stack
If you could use some guidance in selecting the right mix of tech tools to strengthen your startup’s marketing efforts, the members of Forbes Agency Council shared their best tips to help you determine where to invest your precious resources.
B2B Business Experts Propels Businesses to New Heights
“The difference lies in AI’s ability to gather and analyze massive amounts of data. It’s a great support system for any team. We use AI marketing tools for an extensive range of activities, from email marketing to copywriting. The results are unbelievable! We’ve developed campaigns that improved our clients’ marketing return on investment (ROI) by up to 30% in less than 60 days through 80% lower costs.” According to Jeremy, he and his team use AI marketing for these functions:
HubSpot CRM: What Is It and How Can It Benefit Your Business?
HubSpot CRM is a world-renowned CRM platform that fits into HubSpot’s overall “ecosystem” of sales, marketing, as well as customer service tools.
5 easy ways to ramp up the back-to-school e-commerce strategy
With the right e-commerce strategy, back-to-school prep can generate a significant boost in conversions for your online store. This article will walk you through five easy-to-implement strategies to get your store ready in time for the back-to-school rush.