DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

4 advantages of an email marketing platform

Email marketing has been around for a quarter of a century – and it shows no signs of slowing down. Not only does it provide a powerful way for marketers to tell recipients about promotions, brand messages and news. Email marketing is a versatile, low-cost, and efficient tool helping to deliver hyper-personalised comms that are measurable and create positive ROI. This can certainly be the case if a marketer chooses to use an integrated email marketing platform that supports them in their customer engagement.

Why does your business need a Performance Marketing Agency?

In order to sustain the long-term growth of any business, it has now become more important than ever to find better ways to reach the right audience. In this context, a new and rising vertical known as performance marketing is gaining greater traction in generating marketing revenue. Brands investing in performance marketing reap better benefits and returns as a result of this new approach to paid marketing services.

How to Navigate Email Marketing's New Rules, Pitfalls in a Pandemic World

The nature of email marketing has shifted as a result of COVID-19, and it's critical that marketers stay up to speed. With more people transitioning to remote work, other mediums such as phone and physical mail have been rendered less effective.

Does email marketing really work? Statistics say YES!

A study by Marketing Sherpa surveying about 2,000 U.S. adults found 96% of people saying they like receiving promotional emails from brands they do business with. Additionally, 86% aid they’d like to receive promotional emails at least once a month [3].

Wishpond’s Brax Expands Sales Team and Launches a New Universal Ads Product

Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce that its Brax business has been successfully integrated with Wishpond and is on track to grow organically using the Company’s proven outbound sales model. In addition, Brax is pleased to announce the release of its Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms.

6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

MarTech Interview with Stacy Adams, Head of Marketing at Vyond

There’s a special science and art to using videos effectively to gain more marketing traction; Stacy Adams, Head of Marketing at Vyond shares some pointers:

37% of brands to spend more on email marketing this year

GLOBAL E-MAIL MARKETING IN 2022, GLOBAL E-MAIL BUDGETS IN 2022

Wishpond’s Brax Expands Sales Team and Launches a New Universal Ads Product

Wishpond Technologies Ltd. (TSXV: WISH) (OTCQX: WPNDF) (“Wishpond” or the “Company”), a provider of marketing-focused online business solutions, is pleased to announce that its Brax business has been successfully integrated with Wishpond and is on track to grow organically using the Company’s proven outbound sales model. In addition, Brax is pleased to announce the release of its Universal Ads Editor, which allows advertisers to build ads once and instantly launch them across several different native ad platforms.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Video Podcasting Is the Next Step in Your Amplified Marketing Strategy

But the world of marketing doesn’t stand still, and the demand for video is growing. What does that mean for the future of podcasts? Should you abandon them in pursuit of success with video? According to Gartner, streaming rates have gone up for both audio and video during the pandemic. Your audience wants options — why not give them what they want? That’s where video podcasting comes in.

Apteco & Syniverse Collaborate to Offer WhatsApp as a Channel for Marketing Automation

WhatsApp Messaging Allows Enterprises to Enhance Customer Engagement and Brand Awareness

3 Tips on Marketing Your Small Business successfully

Marketing your small business can be overwhelming. With all the tips and tricks available, which does the new business owner choose to use? You may seem pulled in every direction; however, here are 8 tips for marketing your business regardless of the industry you’re in.

Study: Online Ad Spending Now Focused on Five Channels, Led By Facebook and Email Marketing

ClickBank is leveraging its position as an e-commerce industry leader to provide key data and insights for businesses to make the most impactful decisions for success in 2022 and beyond.

Why and How to Use Mailchimp in WordPress

Sending bulk messages to your subscribers to promote your business in the hope that they'll reciprocate is often far from enough. A successful email marketing campaign requires an analytical and creative approach coupled with excellent software tools to effectively manage mailing strategy, design, deliverability, automation, and other aspects. There are lots of email marketing services out there that can help you grow your business and reach your audience in a productive way. In this article, we'll look at Mailchimp, one of the most popular and cost-effective email-related services, with over 10 million clients, including TED and Vimeo. We’ll discuss why it adds value to your WordPress website and how to use it on WP.

SparkPost Global Survey Reveals 74% of Marketing Leaders Concerned with Impending Privacy Changes

Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment

Study by Lytics Finds 47% of Marketers Say End of Third-party Cookies will Have “Large” Impact on Marketing ROI

62% of marketers plan to divert spending to platforms like Facebook, Amazon and Google; Half will double down on owned channels like email marketing

What Should Feature in the MarTech Stack of B2B Content Marketers?

Being a successful digital marketer necessitates having the appropriate martech tools as part of your toolbox. Digital marketers need solutions that automate procedures to save time and money, assuring a solid return on marketing investment. There are a lot of tools to pick from when developing your Martech stack, from email marketing and CRM applications to analytics and project management.