I am VP of and Head of Marketing for HCL Software. We are a $1 billion enterprise software division of HCL Technologies, a global technology company. We develop, support, market and sell a portfolio of products in four main categories: Customer Experience (CX), Digital Solutions (DS), Secure DevOps, and Automation & Security. Unica falls into the customer experience category. Not only do we develop and sell these products, we also use these same products for our own marketing automation operations.

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Due to Covid-19, the businesses that were popular through ‘word of mouth’ in brick-and-mortar marketplaces, needed to be shut down. This is where Digital Marketing Services come into play like SEO, PPC, digital advertisements, content marketing, and more. Now, let’s see how it has helped businesses during the pandemic.

According to a McKinsey study, organizations that have implemented personalized recommendations and triggered communications have realized a 5 to 10 percent increase in revenue and a 10 to 30 percent increase in the efficiency of their marketing spends. Good news is that there are 4 key rules leaders can follow to show their customer obsession through personalization.

Regardless of how they used their time, one thing is clear: Consumers reward brands they like with activity.

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

Effective ways to drive email conversions on your campaigns

A data-backed content marketing strategy will not only optimize the whole content writing and content marketing process, it will improve distribution efforts and boost content consumption metrics.Here are a few basic best practices that help set the pace for a better data driven content marketing strategy:

To prepare for the changes, marketers will need to invest in brand advertising and product development, rethink subscription marketing strategy and identify alternative app stores and advertising channels.

Distributing key information through social media channels, your website and other outlets can help you build connections with consumers, making them aware of what your company stands for and what it can offer them. However, having a clear strategy is the secret to establishing that awareness. Here, 16 members of Forbes Agency Council share their best tips for making your brand more visible and recognizable.

Email service providers, also known as ESPs, are tools that help to completely change the way you do business for the better.

Two upcoming tools include Audiences, which will unify customer data and provide insights, and an SMS product for two-way communications and enabled campaign-level sending.

When email marketing tools first allowed marketers to insert a customer’s first name, it was like magic. That was a long time ago. And the magic has gone. Personalisation is still very important for effective email marketing. But that goes beyond the simple “Hi Jeff” or “Dear Jeff” opener. Why is this? Well, your clients, like everyone else have got wise to this system generated “personalisation”. So, it is no longer personal.

No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business’ social media pages? Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it’s time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.