If you use the internet then you probably know of YouTube. It is one of the biggest social media platforms with millions of active users. Initially, it was just a platform to share videos globally but now many people use this as a mean to earn their living. This is why the platform has become so competitive. Every day hundreds of hours of content are uploaded on the platform.

This article will look into some of the best content marketing strategies as shared by International Speaker and CEO Social Agendas Aaron Branch. Branch, who is also the author of The First 365, says these tips can drive your business to viral growth when followed. You will get to discover effective tactics for analyzing your target audience, as well as competitors. This way, you will develop a progressive content marketing strategy to reach your audience and outdo your businesses.

When it comes to methods for nurturing potential clients for your B2B organization, email is both the most effective and generates the highest ROI of any business marketing strategy. With an average ROI of 122%, email marketing generates at least four times higher ROI than any other digital marketing channel.

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers. Here are three common email pitfalls and how to avoid them.

Javeria Gauhar from Data Ladder talks about the rising significance of data standardization in the new martech era.

But instead of handing over most of your profits to a traditional publisher, you should just keep the rights and perform low-cost marketing strategies to get the most out of your self-published book. The following five strategies are the five book marketing tactics that'll get you the biggest value for your content.

The question, then, is this: how do you maximize direct mail in the digital age? The following are often the best places to start.

I used it so much that I created my own version, the Four Ps of Promotion (Ponzar’s Four Ps), to ensure I leveraged every channel available and maximized multi-channel marketing:

If only there were a single unified customer database that captured data from various sources and channels and provided actionable insights on a customer at different touch points within a customer journey. There are platforms like this. They’re called customer data platforms.

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers, email became a lifeline for customer communication, transaction and engagement, and customers responded at record numbers, opening a window of opportunity in 2021 for a new kind of relationship that's more data-informed across online and store channels.

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

In business, communication was critical to the very survival of many businesses and played an important role in preparing people for what was to come. We relied on communication channels — especially email and social — to understand what to expect, what decisions were being made and how, and how we could support others. Though 2020 was likely one of the hardest we’ve faced in recent memory, there were lessons learned that we can bring into the future.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan. Here’s how:

Campaigner SMS gives customers the ability to send SMS messages on a standalone basis or to integrate SMS messages into their email marketing campaigns. Campaigner’s SMS messages can be used by almost any industry and are especially useful for online retailers, brick and mortar, restaurants, insurance companies, professional practices, and other businesses that need to send personalized, targeted, 1:1 messages to their customers.

This guide explains how live chat apps work and their customer service benefits for small business, and provides tips on how to choose a live chat app for your business.