#Channel related marketing articles

13 free tools for PPC campaign management

Free doesn’t mean basic. These tools help you outsmart competitors, sharpen your creative, and squeeze more from your PPC budget.

YouTube Reports 200 Billion Daily Views For Shorts Format

YouTube Shorts hits 200 billion daily views as platform unveils AI video tools and TV viewing leadership.

From data to dollars: Why email marketing is key to scalable business growth

By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.

Why SaaS vendors must shift from transactions to embedded partnerships

Quick onboarding isn’t enough. SaaS platforms must embed into workflows and invest in professional services to win in creative operations.

Get ready for desktop Google Discover with RollerAds

Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.

Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025

Essential Email Marketing Strategies for Musicians: Building Fan Loyalty in 2025

Slack's big AI upgrade is here - here's who can try the new features

New and exciting features are coming, for both free and paid plans.

Amazon delivers reporting for live shoppable streaming video

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

An In-Depth Guide To Apple Search Ads

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Salesforce unveils major Slack integration

Specialized Slack channels will let users stay up to date on structured and unstructured CRM data and keep teams aligned.

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

How DoorDash is evolving its retail media arm as ad revenue grows

The ads division just acquired ad-tech startup Symbiosys for $175 million and is introducing new artificial intelligence tools for restaurant brands.

WhatsApp adds discovery tools, ads, subscriptions

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

ElevenLabs debuts Conversational AI 2.0 voice assistants that understand when to pause, speak, and take turns talking

AI is advancing at a rapid clip for businesses, and that’s especially true of speech and voice AI models.

Digital ad spend hits $4.2bn in March quarter as video and audio fuel growth

Australia’s digital advertising market continues to climb, with internet ad spend reaching AU$4.2 billion in the March 2025 quarter, up 11.6% year-on-year, according to new data from the Interactive Advertising Bureau Australia.

Use AI marketing tools to automate and scale your strategy

Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

Amazon and Roku join forces to reshape connected TV advertising

Amazon and Roku are teaming up to give advertisers unified access to over 80% of U.S. connected-TV households, promising greater reach, precision, and value.

ESPN Will Finally Get a Full-Fledged Streaming App, But It Won't Be Cheap

If ESPN+ isn't cutting it, the upcoming ESPN unlimited streaming plan will give you access to live feeds from all ESPN channels.

What is DirecTV: plans, pricing, channels, and more

DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.

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