Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

Validity, a provider of data quality and email marketing solutions has launched a new SMS solution. The company says MailCharts SMS, supports data-driven SMS campaign planning for eCommerce marketing teams. With a library of thousands of SMS messages, marketers can gain insight and inspiration from the SMS strategies from the world’s top brands. What’s working well, how they are deployed, and which industry benchmarks matter is key to success.

In 2021, the global marketing automation market was valued at US$5.45 billion. The market is anticipated to propel to US$8.58 billion in 2026.

The shift from conventional media showcasing as papers, TV, flyers, announcements and shaft banners, to advanced bulletins, online entertainment, google advertisements and other significant types of computerised media has been both speedy and enormous.

Keep the consumer at the heart of your efforts, build a relationship with them, and you will win. Your brand will win.

Explore how franchise local marketing is changing to serve local customers better.

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in order to get their websites to rank higher on SERPs and make the most of their web traffic.

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The solution provides meaningful insight into SMS campaigns, empowering ecommerce marketers to quickly develop data-driven omnichannel strategies

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.

Klaviyo, a unified customer platform, announced it renewed its partnership with BigCommerce as an Elite Technology Partner, continuing the company’s history of closely partnering with leading platforms to help brands achieve revenue growth through ecommerce.

As more and more platforms are designed from a mobile first perspective, the way people interact with the platform is transforming. This requires a new and unique strategy to help businesses understand and adapt to the new reality.

Bluecore, the retail technology company that transforms casual shoppers into lifetime customers for the world’s largest retail brands, announced the launch of Bluecore Mobile™. The company that previously replaced blast messaging with 100% personalized communications on email, digital ads and ecommerce sites is now doing the same on mobile. For the first time ever, brands can activate their data to put the right messages and recommendations in front of every individual shopper through text.

The last time I thought about science was when I was required to take a science class in college. Well, fear not, data science doesn’t have to be that complicated. Here are some ways you and your team can get started on a data science project, and deliver more relevant, personalized communications to your customers.