#Channel related marketing articles

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports

Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide

How to benchmark PPC competitors: The definitive guide

Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success

In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.

Email security vendor Ironscales to expand in UK and Ireland with Infinigate partnership

Building on the existing partnership in Europe, Ironscales has announced a new deal with Infinigate across U&I

How To Win Deals In The High Tide Of Overwhelming Sales Emails

This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

How Email & SMS Marketing Performed in 2023 & One Emerging Channel to Keep an Eye on

Email, SMS, and web push marketing sees record sends, engagement, and orders

Agital Earns Prestigious Title of "Best Digital Marketing Agency in North America" by Yotpo for Second Consecutive Year

BURLINGTON, Mass., April 16, 2024 (GLOBE NEWSWIRE) -- Agital, a leader in transformative digital marketing strategies and technology-driven solutions, proudly announces its recognition as the "Best Digital Marketing Agency in North America" at this year’s Yotpo Partner Awards. This marks the second consecutive year Agital has been honored with this award, highlighting its continued excellence in deploying creative and effective customer acquisition strategies across established and emerging media channels.

Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December

AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, released the Q1 2024 edition of its State of Digital Marketing Report, a comprehensive summary drawing from marketing trends and insights consolidated from more than 20,000 online businesses, offering ideas to help digital marketers further improve marketing ROI.

Acquia enhances brand management capabilities

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.

Salesforce Bolsters Slack AI With Smart Recaps, More Languages

The new features build on the native AI smarts – collectively dubbed Slack AI – announced in February and provide users with easy-to-digest recaps to stay on top of their day-to-day work interactions.

Personalize Your Digital Marketing in 2024 - The Mindhack Part 2

Target every channel. Leverage customer data, responsibly. Embrace the power of AI.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

GoDaddy introduces generative AI tool for small businesses

The domain registry service’s new Airo tool can easily generate domain names, websites, social campaigns and more.

10 Reasons You Need A Digital Marketing Strategy In 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.

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