What Is Remarketing? Re-Engaging Customers Via Email

Remarketing is the reason you end up seeing so many relevant ads on random pages after paying a visit to a website landing page or product page.


These platforms help businesses connect with customers over text.

4 tips for creating a personalized marketing strategy

Companies must deliver relevant content and personalize their marketing strategies if they want to see an increase in revenue and brand loyalty.

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.


To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.


If you use the internet then you probably know of YouTube. It is one of the biggest social media platforms with millions of active users. Initially, it was just a platform to share videos globally but now many people use this as a mean to earn their living. This is why the platform has become so competitive. Every day hundreds of hours of content are uploaded on the platform.

Tips By Aaron Branch For Content Marketers

This article will look into some of the best content marketing strategies as shared by International Speaker and CEO Social Agendas Aaron Branch. Branch, who is also the author of The First 365, says these tips can drive your business to viral growth when followed. You will get to discover effective tactics for analyzing your target audience, as well as competitors. This way, you will develop a progressive content marketing strategy to reach your audience and outdo your businesses.

Tips for Building a Robust B2B Email Marketing Strategy

When it comes to methods for nurturing potential clients for your B2B organization, email is both the most effective and generates the highest ROI of any business marketing strategy. With an average ROI of 122%, email marketing generates at least four times higher ROI than any other digital marketing channel.

6 Best Email Marketing Templates

Personalization is key to email engagement, and most consumers say they will only engage with personalized messaging according to reports. Still, many brands struggle with getting personalization right, and many still make common automation mistakes that can turn off shoppers. Here are three common email pitfalls and how to avoid them.

Improve Your Marketing Insights with Data Standardization

Javeria Gauhar from Data Ladder talks about the rising significance of data standardization in the new martech era.

5 Low-Cost Marketing Strategies for Your Self-Published Book

But instead of handing over most of your profits to a traditional publisher, you should just keep the rights and perform low-cost marketing strategies to get the most out of your self-published book. The following five strategies are the five book marketing tactics that'll get you the biggest value for your content.

What You Need to Know About Direct Mail Marketing In the Digital Age

The question, then, is this: how do you maximize direct mail in the digital age? The following are often the best places to start.

The Four Ps Of Promotion: Maximizing Your Multi-Channel Marketing

I used it so much that I created my own version, the Four Ps of Promotion (Ponzar’s Four Ps), to ensure I leveraged every channel available and maximized multi-channel marketing:

Customer Data Platform: What It Is and Why Marketers Need One

If only there were a single unified customer database that captured data from various sources and channels and provided actionable insights on a customer at different touch points within a customer journey. There are platforms like this. They’re called customer data platforms.

Retailers Can Use Record Email Growth and Engagement to Deliver Sales

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers, email became a lifeline for customer communication, transaction and engagement, and customers responded at record numbers, opening a window of opportunity in 2021 for a new kind of relationship that's more data-informed across online and store channels.

25 Best Webinar Software Platforms

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

Communicating Your Way To A Better 2021 (And Beyond)

In business, communication was critical to the very survival of many businesses and played an important role in preparing people for what was to come. We relied on communication channels — especially email and social — to understand what to expect, what decisions were being made and how, and how we could support others. Though 2020 was likely one of the hardest we’ve faced in recent memory, there were lessons learned that we can bring into the future.

Five Ways to Create a More Effective Content Marketing Strategy

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan. Here’s how:

Campaigner Launches “Campaigner SMS” to Help SMBs Create Multichannel Marketing Campaigns

Campaigner SMS gives customers the ability to send SMS messages on a standalone basis or to integrate SMS messages into their email marketing campaigns. Campaigner’s SMS messages can be used by almost any industry and are especially useful for online retailers, brick and mortar, restaurants, insurance companies, professional practices, and other businesses that need to send personalized, targeted, 1:1 messages to their customers.

Best Live Chat Apps

This guide explains how live chat apps work and their customer service benefits for small business, and provides tips on how to choose a live chat app for your business.