Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.

How a leap to an enterprise-level digital marketing platform paid off for St Frock just as Covid landed

How Michael Kors met its data challenge and orchestrated more efficient campaigns, First-party data is gold, CDP activation, Segmentation and personalization, Acquisition strategy, Snapshot: Customer Data Platforms

An email drip campaign is the topmost quality marketing technique that will be based upon simply sending messages at a specific tempo to the concerned people at any point in time. It can include several kinds of things like daily reminders, Weekly specials, monthly updates and eagerly renewal notices to the concerned consumers in the whole process.

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company that helps marketers act on the data they’re collecting.

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.

True digital marketing is a multi-faceted approach to advertising your practice, raising awareness, and engaging your target audience through informative, interesting, and diverse digital content.

Law firms have to find new and creative ways of getting potential clients to remember them, especially in this digital age when everyone’s attention span is short. One way of doing this is by implementing effective marketing strategies for lawyers. There are many ways to build your law firm brand and establish yourself as an industry leader. In this blog post, we will discuss some legal marketing strategies that law firms can use to build a successful law firm brand and increase their client base.

Whatever the reason, if you’re now ready to get back to your real estate career, you’ll need to invest some time and energy in a professional reboot. Here’s seven steps to get started and get your business moving forward again.

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.