It’s time for digital marketers to help businesses realise how digital marketing is a solid investment, and can help them (companies), Swim Through Inflation!

Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.

Shifting your marketing efforts toward e-commerce requires a well-thought-out strategy

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve

Though it may appear to be a straightforward process at first glance, creating a successful marketing plan is anything but. The production of advertisements and commercials to promote your company is only one aspect of marketing. Measurable indicators of the results achieved by the campaigns established on the ground are an integral part of any marketing campaign that is designed to be effective. To provide a high-level overview of the complete procedure, you must first make a marketing campaign guide that will assist you in carrying out the task.

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers.

Selligent Marketing Cloud, part of CM Group, is an intelligent omnichannel marketing cloud platform. With dynamic technology, Selligent provides actionable insights that enable companies to deliver more personalized and valuable consumer engagement. This results in compelling experiences across all channels. With teams in the US and Europe, and a global network of partners, Selligent's mission is to make marketing personal.

Here are the valuable metrics beyond opens and clicks that can impact your business.

It’s Cost Effective, Building Brand Awareness, Digital marketing is one of the most efficient and effective ways to drive sales, Digital marketing is a great way to expand your customer base and find new clients, Digital marketing is a great way to run experiments on new marketing ideas and approaches, Digital marketing has revolutionized the way businesses communicate with their customers, Digital marketing is a great equalizer, especially for small businesses.