Email Marketing Software Market Report Survey 2021 with Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends , With Covid 19 Analysis

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. With overall app installs increasing by a significant 41% between Q1 2020 and Q1 2021 in Africa, the mobile app market has seen a surge in growth and innovation across gaming and non-gaming apps with non-organic installs for iOS showing strong positive growth.

Why Digital Reinvention Is Luxury’s Next Big Game Changer

The vast majority (up to 95 percent, according to Équité Research) of luxury purchases are influenced by the digital customer journey, whether this is through digital marketing, social media, key opinion leaders, livestreaming, or other digital channels and tools. This number is independent of the category, working similarly for luxury cars, fashion, jewelry, beauty, or hospitality, to name a few.

B2B Lead Generation: The What, Why, and How

Generating leads isn’t just a priority for small businesses and startups anymore. Corporations and larger businesses need to keep up with growth and profitability targets by bringing in new customers with the increasing competition from smaller rivals. A good lead generation engine can deliver outsized results and set the business to grow for several years. The good news is with the rise of digital marketing channels and distribution, there are now more ways to generate leads. So how do you start generating leads for your business? Let’s first explore what lead generation is all about.

MarTech Interview with Parry Malm, CEO at Phrasee

We’ve always believed AI should be used for good. Since we founded Phrasee in 2015, our focus on ethics has remained steadfast. Our AI ethics policy was one of the first of its kind but it’s also an ever-evolving document given the world doesn’t stand still. It’s important that our ethics policy is practical, specific and explicit. It’s publicly available on our website and covers everything from us not using data to target vulnerable populations to being willing to take action to avoid prejudice and bias, and always being open about what our AI does.

Scale your startup and grow your business to full potential with Sendinblue (Sponsored)

Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.

5 Marketing Lessons Learned From Growing a Startup

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

7 Ways To Sell Your Creative Services

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

Mid-Atlantic Recap - Campaigns: Not just for Politicians

Addis broke down for us how to create an integrated digital marketing campaign strategy, measure goals and evaluate your marketing activities to achieve results and demonstrate value.

Why And How To Diversify Your Business' Online Presence

Naturally, as a business owner, you want to spread awareness of your brand to as many people as possible. Developing an online following — whether of viewers, readers, customers or clients — is a common tactic for doing so.

Exclusive Q&A: Party City gets sales bump from email marketing with AI

A leading party goods retailer is utilizing artificial intelligence (AI) technology to increase the engagement and open rates of customer email campaigns.

How digital marketing smarts doubled revenue at this Aussie fashion brand

How a leap to an enterprise-level digital marketing platform paid off for St Frock just as Covid landed

Getting the most out of first-party data with a CDP

How Michael Kors met its data challenge and orchestrated more efficient campaigns, First-party data is gold, CDP activation, Segmentation and personalization, Acquisition strategy, Snapshot: Customer Data Platforms

What are the best benefits and practices associated with the concept of email drip marketing?

An email drip campaign is the topmost quality marketing technique that will be based upon simply sending messages at a specific tempo to the concerned people at any point in time. It can include several kinds of things like daily reminders, Weekly specials, monthly updates and eagerly renewal notices to the concerned consumers in the whole process.

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company that helps marketers act on the data they’re collecting.

Solve iOS 15 challenges with SMS this holiday season

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.

What Exactly is Digital Marketing?

True digital marketing is a multi-faceted approach to advertising your practice, raising awareness, and engaging your target audience through informative, interesting, and diverse digital content.

Effective marketing strategies for lawyers to build a successful law firm brand

Law firms have to find new and creative ways of getting potential clients to remember them, especially in this digital age when everyone’s attention span is short. One way of doing this is by implementing effective marketing strategies for lawyers. There are many ways to build your law firm brand and establish yourself as an industry leader. In this blog post, we will discuss some legal marketing strategies that law firms can use to build a successful law firm brand and increase their client base.

How to Get Back Into a Career in Real Estate After a Hiatus

Whatever the reason, if you’re now ready to get back to your real estate career, you’ll need to invest some time and energy in a professional reboot. Here’s seven steps to get started and get your business moving forward again.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.