7 Ways to Use Marketing Automation for Lead Nurturing

If you’re like most businesses, you’re always looking for ways to generate more leads and sales. And if you’re like most businesses, you don’t have a lot of time or money to waste on marketing techniques that don’t work. That’s where marketing automation comes in. Marketing automation is a new and useful development that can make your marketing efforts easier, faster, and more accurate. By automating certain tasks, you can free up your time to focus on more important things, like the overall vision and growth of your business. In addition, automated marketing can help you track your results and measure your return on investment (ROI).

Digital marketing in Africa: The window of opportunity is now

As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.

The Benefits Of Email Marketing

If you’re a small business owner or you’re trying to build your brand on a budget, then you’ve likely done email marketing. You probably also know how useful this type of digital marketing can be. What you might not know is that you can use digital text marketing to market to customers and potential customers via email. Email marketing is a proven digital marketing strategy that can help you improve your company’s digital presence and brand image. The benefits of email marketing are numerous. With this in mind, we’ve provided a few email marketing tips that can help your business. Keep reading!

10 ways to improve your airport’s seasonal marketing emails

Are you making the most of the seasons in your airport marketing campaigns? While it’s great to market your flights, hotel and holiday booking service all year round, you’ll know there are peak times when customers are most likely to be planning travel, which tend to be the same year-in-year-out. Planning to ensure your airport marketing campaigns are ready for these peak times is crucial. Target the right customer, with the right travel product, at the right time, and the revenue will soon start rolling in.

How To Build A Full Lifecycle Of Email Marketing

Each stage of the lifecycle should target the specific needs of your audience in their buying journey.

How Leveraging digital marketing strategies can help during Inflation

It’s time for digital marketers to help businesses realise how digital marketing is a solid investment, and can help them (companies), Swim Through Inflation!

3 shifts advanced marketers are making

Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation

Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment - Technavio

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

The Top Strategies For Levelling Up Your Business With E-mail Marketing

Email marketing offers a cost-effective way for businesses to connect with existing clients and leads. In fact, stats show that many companies yield $40 for each dollar they spend on their email marketing funding. If you do not see that ROI, please read for some email marketing tricks to help you gain it. Email marketing should function a key component of a wider marketing engine that generates MQL (marketing qualified leads) for your business. By utilising an email deliverability tool, you can enhance your business prospects, revenue and growth and take your business to the next level. Regardless of whether you are a startup or a large business, email marketing has numerous benefits, and the key to gaining results is executing the right tactics for your business. Let’s look at some email marketing tactics that can increase customer engagement.

Digital marketing: Best practices and strategies for your brand

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

64% of Enterprise Marketers Find Email Automation To Be a Major Trend in 2023

Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.

3 steps to formulate next year’s digital marketing strategy

Step 1: Perfect your online presence, Step 2: Develop a content roadmap, Step 3: Automate your marketing tactics.

Here's How to Adjust Your Marketing Strategy for E-Commerce

Shifting your marketing efforts toward e-commerce requires a well-thought-out strategy

Mapping Customer Journeys to Design the Right Digital Experiences

Getting Started: Step Into the Shoes of Your Customers, Next Step: Map Customer Journey Paths and Tailor Your Content, Continually Improve

A 4-Step Guide to Developing a Successful Marketing Campaign

Though it may appear to be a straightforward process at first glance, creating a successful marketing plan is anything but. The production of advertisements and commercials to promote your company is only one aspect of marketing. Measurable indicators of the results achieved by the campaigns established on the ground are an integral part of any marketing campaign that is designed to be effective. To provide a high-level overview of the complete procedure, you must first make a marketing campaign guide that will assist you in carrying out the task.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities, Empowering the Next Generation Marketer

Iterable, the most powerful communication platform that helps brands activate customers with joyful interactions at scale, today unveiled new innovations, including Iterable SMS with simplified pricing and AI-powered Channel Optimization, among other features, empowering marketers with the ability to activate exceptional cross-channel marketing capabilities and create lifelong customers.

CM Group’s Selligent Awards Honour Global Brands for Innovation in Relationship Marketing

Selligent Marketing Cloud, part of CM Group, is an intelligent omnichannel marketing cloud platform. With dynamic technology, Selligent provides actionable insights that enable companies to deliver more personalized and valuable consumer engagement. This results in compelling experiences across all channels. With teams in the US and Europe, and a global network of partners, Selligent's mission is to make marketing personal.

6 email metrics to help reach marketing goals and make business decisions

Here are the valuable metrics beyond opens and clicks that can impact your business.

Top 8 Reasons Why Digital Marketing is Better Than Traditional Marketing

It’s Cost Effective, Building Brand Awareness, Digital marketing is one of the most efficient and effective ways to drive sales, Digital marketing is a great way to expand your customer base and find new clients, Digital marketing is a great way to run experiments on new marketing ideas and approaches, Digital marketing has revolutionized the way businesses communicate with their customers, Digital marketing is a great equalizer, especially for small businesses.