#Channel related marketing articles

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

The Power of Data: How MedTech Companies Are Leveraging Digital Marketing for Success

In today’s rapidly evolving healthcare landscape, digital marketing has emerged as a powerful tool for MedTech companies seeking to connect with their target audience and drive business growth. Leveraging the power of data, these companies are employing innovative strategies to enhance their online presence, engage with customers, and ultimately achieve success in the competitive market. This article explores how MedTech companies are unlocking the potential of digital marketing to propel their businesses forward.

Check Point Software Technologies Ranked as a Leading Email Security Provider in Latest Industry Analyst Report

Continuing Excellence: Check Point Harmony Email & Collaboration Achieves Its Fifth Leadership Accolade in Just Over a Year

2024 Digital Marketing Strategy Guide

Most of us would be lost without our smartphones, tablets and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business owner. You want to catch customers where they are exploring search engines and perusing social media. Getting your marketing on these platforms will improve your conversion results, leading to more sales and revenue.

Email marketers feel Google, Yahoo DMARC policy change

As marketers face changes to email authentication and third-party cookie deprecation, contact centers are a treasure trove of first-party data to drive multi-channel campaigns.

How To Win Deals In The High Tide Of Overwhelming Sales Emails

This article cuts to the heart of this email overload crisis, offering sharp, actionable strategies to conquer and excel in today's dynamic sales arena.

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

How Email & SMS Marketing Performed in 2023 & One Emerging Channel to Keep an Eye on

Email, SMS, and web push marketing sees record sends, engagement, and orders

Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%

EMAIL & DIRECT MESSAGING: A DYNAMIC DUO TO BOOST ENGAGEMENT

This guide explores how you can strategically combine email and direct messaging to boost customer engagement, build stronger relationships and supercharge cross-channel marketing. Read along!

AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December

AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, released the Q1 2024 edition of its State of Digital Marketing Report, a comprehensive summary drawing from marketing trends and insights consolidated from more than 20,000 online businesses, offering ideas to help digital marketers further improve marketing ROI.

Acquia enhances brand management capabilities

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.

Navigating the Digital Marketing Renaissance: Strategies and Growth Amidst New Challenges

Explore the growth of SEO and PPC services in the digital marketing sector, the evolving trends towards quality-driven campaigns, and the challenges and opportunities shaping the industry.

Phone and email reign supreme as top ways to contact businesses

Telephone and email are the most preferred ways to contact businesses, according to new research from global outsourced communications provider Moneypenny.

The Best Email Marketing Software for 2024

The top email marketing software systems we've tested give you the tools to advertise, conduct surveys, or deliver offers.

Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

GoDaddy introduces generative AI tool for small businesses

The domain registry service’s new Airo tool can easily generate domain names, websites, social campaigns and more.

10 Reasons You Need A Digital Marketing Strategy In 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.

Click2Mail unveils revolutionary CRM Hub

Click2Mail, the leading provider of cloud-based physical mail solutions, today unveiled its groundbreaking CRM Hub, empowering businesses to seamlessly integrate physical mail into their automated marketing workflows. This revolutionary integration eliminates manual processes and streamlines communication, delivering personalized, high-impact mail at scale.

How AI enhances multimedia content creation

From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.

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