Maropost: A Business On A Mission To Elevate E-commerce Merchants
In the bustling e-commerce arena, differentiating oneself is no easy feat. Amid fierce competition, devising a marketing strategy to boost revenue and captivate customers can be tough. Enter Maropost, a company on a mission to transform this landscape. Maropost is not just any tech company; it is a business on a mission to elevate e-commerce merchants. Founded by Ross Andrew Paquette in 2011, Maropost offers a leading marketing automation and customer engagement platform to help businesses streamline their marketing efforts and drive revenue growth.
Digital Marketing Software Market Worth US$ 161.7 Billion by 2028 at CAGR of 15.8% , IMARC Group
Digital marketing software assists in search engine optimization (SEO), social media and email marketing, content marketing, website optimization, etc. In line with this, it aids businesses in improving their revenue by connecting with the targeted audience and providing trackable results of advertisements via web analytics. Digital marketing software also helps in analyzing the online activities of customers to suggest appropriate products, offers, and services. It incorporates creativity, along with effective strategies, to design customized and engaging campaigns for strengthening the user base. Digital marketing software boosts brand credibility by resolving the doubts of their clients and enhancing their rank in online search results. Consequently, it finds extensive applications in numerous industries, such as e-commerce, legal, finance, hospitability, healthcare, entertainment, etc.
How Do I Grow An Online Business?
From hiring specialists to join your sales team to drafting a powerful SEO strategy, here are 20 answers to the question, “What are your best tips for immediately growing an online business?”
The Global Marketing Attribution Software Market size is expected to reach $7.2 billion by 2028, rising at a market growth of 13.7% CAGR during the forecast period
Based on the impact each factor had on the customer or prospect throughout their contacts with the business, companies utilize marketing attribution software to assign a value to each factor that might have contributed to the success of a sale. Since marketing attribution software frequently integrates with other marketing and software tools used by sales, marketing, or public relations departments, such as CRM, email marketing, demand generation, marketing automation, email tracking, or sales analytics tools, it is a hub software that gathers data from other marketing and software tools.
EU Customers Warming to Convenience of Retail Subscriptions
Competition in the eCommerce space is increasing as customer acquisition costs continue to rise. Thomas Marks, head of growth at sticky.io, attributes the growing competition to new eCommerce businesses bursting onto the scene while existing eCommerce brands enter the subscription commerce space. Consumer expectations around subscription services are also evolving, Marks told PYMNTS in an interview, making it further challenging for brands to keep consumers engaged.
The Most in Demand Digital Marketing Jobs
With the rapidly changing digital marketing landscape, it can be hard to keep up with the latest trends and technologies. Knowing the latest and greatest is essential if you want to stay ahead of the curve—and get ahead in your career. So, if you’re looking for new opportunities, check out some of the most in demand digital marketing jobs.
New Rules of Email: Expert Advice on What Makes Compelling Campaigns in a Well-Trod Medium
Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the bulk of their energy into outreach through newer social or mobile platforms, believing that email is already “solved” or even outdated, are missing out on a channel with a massive audience that can also be targeted with extreme precision.
How to reduce your dependency on marketplaces with analytics services
Through analytics, you’ll gain significant advantages as you’ll gather valuable information about your business’s performance, customer behavior, and sales patterns across all your marketing platforms.
NBA scores by personalizing emails with blend of timely content
The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working with Movable Ink’s dynamic content, the campaigns leveraged a mix of real-time game content, personalized banners, image personalization and gamification to keep fans engaged. While personalization at scale has been challenging for marketers, the NBA case underscores how it remains an important goal as marketers look for ways to better leverage first-party data.
What are tracking pixels, and why should every musician use them?
Janelle Borg from Amplify You breaks down the basics of expanding your digital audience by using tracking pixels. This is a MUST READ.
Contlo Unveils Brand AI Model To Empower Modern Businesses With Contextual Generative AI Marketing Capabilities
Contlo, a Delaware-based leading AI marketing platform has announced the launch of its Brand AI Model™. Being first of its kind, Brand AI Model allows businesses to build their own customizable generative AI model fueled by their brand’s own personality. The self-learning AI model will allow businesses to deploy hyper-personalized marketing activities across customer touchpoints.
5 tips for promoting music events for 2023
Promoting a music event in 2023 can be daunting. Not only are you competing with hundreds of other events and event promoters in your city, but you’re also competing with huge tours, festivals, and parties that have been rescheduled to 2023 due to COVID-19. Therefore, we don’t blame you if you feel lost or overwhelmed. In this article, we aim to alleviate this burden by providing you with all the tips and tricks that will help you successfully promote your music event in 2023.
21 AI Tools for Marketers
Artificial intelligence-based marketing tools are proliferating. Example use cases include ad optimization, competitor monitoring, content creation, and more. Some of the tools include human editing features; others act autonomously. Several are free to use. Here are 21 AI tools to streamline marketing and drive results.
Unlocking the Power of Audience Data-The Key to Successful B2B Marketing
Unleash the power of audience data for B2B marketing success. Find out how to leverage customer insights and optimize campaigns to boost engagement and conversions.
Stensul Goes Beyond Email with Addition of Landing Page Builder to its Creation Platform
"Stensul reduced the time teams spent on email production-related activities by making it a highly-efficient process that freed up valuable time to focus on program strategy and driving results," said Noah Dinkin, Stensul's Founder & CEO. "We took our deep learnings from email creation and brought it to landing page creation. Many marketing teams told us their campaigns often call for emails and landing pages.
Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms
As a high-growth firm or one reaching toward that distinction, you are likely to be focused on expanding your client base, increasing revenue, and driving business growth. In order to achieve those goals, your marketing efforts must be aligned with your company’s overall growth strategy. However, scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
3 Ways Technology Can Help Businesses Stay on Track During Economic Uncertainty
While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.
Popular AI marketing tools for advertising professionals to make your life easier
AI is slowly making its way into the daily tasks of advertising professionals. Like ChatGPT, there are many AI marketing tools that can prove effective for ad professionals. Social Samosa lists a few.
Adobe launches generative AI tools aimed at marketers
Adobe Experience Manager, Adobe Journey Optimizer, Customer Journey Analytics, and Marketo Engage customers will be the first to be able to take advantage of Generative AI Services, thanks to new native workflow integrations. For example, in Journey Optimizer and AEM Sites, users will be able to tap Generative AI Services to create different versions of advertising email and text copy as well as webpages — rephrasing the copy by selecting the tone of voice, identifying key words and pulling from up-to-date product information. In Marketo Engage, Generative AI Services will power Dynamic Chat, Adobe’s marketing-focused chatbot solution. And in Journey Optimizer, Generative AI Services will create audience segments for personalization campaigns.
How To Boost Your SME SERP Score In 2023
Whether you’re a small business startup or struggling to be seen in a competitive online playing field, we’ve got you covered. It’s time to invest in your SEO and start planning your campaigns for 2023. As we jump head first into 2023, your SEO strategy has never been more important. It’s time to start tracking online trends and drop your campaigns ahead of the curve. The post-holiday season is a great time to rake in new traffic highs and gain a larger social following. If you can make it to the end of January with a conversion profit, your SERP score will quickly follow. Stick with us as we delve into the SERP soaring strategies that will transform your place within a search string this year.