Top 10 best Email Marketing Metrics

Among today’s best marketing strategies is email marketing. Nevertheless, to ace the final field of success, best practices need to be followed. You should use your time to create campaigns, fix mistakes that rookies make, and optimize emails for better engagement if you are willing to donate your time to practice for good.

Seven Reasons Why E-mail Marketing Is Essential For Business Growth

Personalized Content, Increase brand Awareness, New product Alerts, Abandoned cart Reminders, Promotions and Deals, Reach consumers on multiple Devices, Increase website Traffic, Help your business Grow

Using Performance Max In Google Ads

Updates to Google Ad feature Performance Max offers marketers a way to enhance their search and digital ad campaigns.

Seven Reasons Why E-mail Marketing Is Essential For Business Growth

Personalized Content, Increase brand Awareness, New product Alerts, Abandoned cart Reminders, Promotions and Deals, Reach consumers on multiple Devices, Increase website Traffic, Help your business Grow

Lasso Partners with CMI Media Group

Lasso (lassoplatform.io), the world’s first and only omnichannel platform for healthcare marketing and analytics, today released impressive results for a CMI Media Group campaign targeting healthcare providers (HCPs) across social media and Connected TV (CTV), two channels that have historically been very difficult to measure in pharma. This latest analysis makes Lasso’s solution the first to empower healthcare marketers with 100% deterministic insights across any digital channel for both HCP and consumer-targeted campaigns.

Stagwell’s (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand

Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.

Welcome emails have best click-to-open and first purchase rates

E-mail campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.

Targeting and transparency: Marketing privacy-forward advertising

As the third-party cookie slowly crumbles, it presents an opportunity for marketers to demand greater accountability. Doug Stevenson explores new solutions for today’s marketers and how they can optimize their performance.

Bright Brain wins MENTORIA Digital Marketing mandate

The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.

CM Group Takes Home Two Top Honors in MarTech Breakthrough Awards

CM Group, the leading provider of world-class technology solutions that allow marketers to build stronger and deeper relationships at every stage of the customer lifecycle, today announced that it has been recognized as the “Best Overall MarTech Company” by MarTech Breakthrough, for the third consecutive year. Cheetah Digital, which CM Group acquired earlier this year, was awarded “Best Overall Marketing Campaign Management Solution.”

Identifying The Right Marketing Channel For Your Campaign

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

4 Benefits of Email Marketing That Can Boost Your Business

Personalized Communication, Lesser Cost, Values Time, Increases Website Traffic

The best way to survive a recession? Loyal customers. Here's how to retain them

Yotpo Loyalty allows brands to set themselves up for success with tailored rewards campaigns, VIP programs, powerful segmentation, and marketing automation integrations.

5 tips to make your B2B email marketing campaign stand out

When it comes to growing your business, email marketing is arguably the most effective tool in a B2B marketer's belt. If you can reach the right audience, an effective B2B marketing email will help you build brand awareness and develop a dialog with potential customers. Here’s how to leverage your B2B email marketing strategy to stand out and grow your business: Create a winning strategy. An excellent way to kick your campaign into gear is to establish best practices at the beginning of the process. Here are some elements to keep in mind.

As connected TV use continues to grow, here’s how brands can use the medium to reach the right audiences

Brands are increasingly considering connected TV (CTV) as an option to reach consumers. With traditional linear TV use declining and an increase in the number of consumers using CTV devices, how companies can harness these two trends to reach fragmented audiences.

5 Crucial Email Marketing Skills You Need to Develop

Creativity, Copywriting, Testing, Empathy and awareness, Deadline-oriented

Campaigns By Pipedrive Aims To Optimize Email Marketing

Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.

Serve more Facebook customers with this $99 lead ad notification tool

This platform can send you lead ad notifications and respond to customers quickly and efficiently. Rated 4.9 out of 5 on Capterra, LeadSync.me features dozens of integrations for tools like ActiveCampaign, Aweber, Iterable, Hubspot, and more, so you can include it into whichever CRM or email marketing workflow your organization currently uses.

Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver Flawless Native Styling in Half the Time

Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email campaigns through their existing GAM (Google Ad Manager) account with a seamless workflow that saves time, reduces errors and delivers superior results.

Does your email copy persuade or sell?

They aren't the same, and if you get it wrong, you'll leave money on the table.