Looking for a new approach to email marketing? Work with influencers, suggests a recent post on the Campaign Monitor blog. In an age when trust in traditional advertising is down and a focus on relatability is up, influencers can help your organization stand out.

5 Reasons your Digital Marketing is Under Performing

If you’re wondering why your campaigns aren't generating leads and sales, it’s likely you’re doing something wrong. Here are our top five reasons why your digital marketing may be falling short.

21 Ways to Write More Compelling Marketing Copy

Content marketing performs nine functions that help both B2B and B2C marketers generate more leads and ultimately close more sales. Let’s explore them.

In the World of Marketing, Engagement is the New Black

Impressions, clicks and SOV only matter if you’re reaching the right audience and are able to drive engagement with your brand.

How to Measure the Success of Your Email Campaigns

The easiest way to determine the success of an email marketing campaign is by tracking whether it accomplished its main goal – be it boosting awareness, improving conversions, or generating new leads. Depending on the scale and scope of the promotion, the success criteria may vary.

7 Things That Will Make a HUGE Difference In Your Next Email Campaign

Read on as I show you seven tips on what changes you can make to your campaign to make it even more successful!

Four tips to maximize content creation for personalization

Brands need to be able to quickly and easily create experiences with rich content if they want to scale personalization efforts, increase speed to market, and adapt to emerging trends.