How Businesses Can Utilize Email and SMS Marketing to Engage More Customers

The success of brands depends on how they relate with clients. However, creating a loyal customer base takes a lot of work. That’s why businesses need an automated engagement platform for SMS and Email marketing. The move will enhance their brand visibility and boost sales.

13 Ways To Increase Your Ecommerce Sales This Holiday Season

Optimize your website speed, Optimize your mobile experience, Email marketing automation flows, Plan your campaigns ahead of time, Start advertising early, Leverage audience segmentation, Create a sense of urgency, Ad retargeting, Offer free shipping and returns, Create holiday bundle products, Use cross-selling and upselling to increase impulse buying, Create unique, themed landing pages and email campaigns, Prepare customer service ahead of time.

ProTexting adds Additional Users for All Text Message Marketing Accounts

ProTexting is releasing a new feature for clients who want to add additional users to their SMS marketing campaigns. The “Additional Users” option makes it simple to provide permissions to new team members who can access the system and manage texting campaigns.

What is a marketing automation tool?

Marketing automation tools can improve the performance of your online marketing efforts. A marketing automation tool is the software you can use to streamline your marketing by replacing manual tasks with automated workflows. Marketing automation tools are included in many online marketing services(opens in new tab), such as website analysis tools and email marketing services(opens in new tab) like Omnisend(opens in new tab). In this guide, we’ll look at the benefits of marketing automation software and how to find the right software for your business.

Why Everyone In Your Business Wins With SEO

SEO can only help (not hinder) your company's growth. Discover how SEO can collaborate with other channels beyond driving traffic. Because you operate a business, you call the shots. This decision-making applies to the clients you work with. If one of the parties does not hold up their end of the deal, it is time to evaluate other options. Always show the client respect and fulfill your end of the deal. You should also seek to understand the client before communicating with them.

Digital Marketing Software Global Market Report 2022: Key Players Leveraging AI to Enhance Offerings and Boost Efficiency

The global digital marketing software market is expected to grow from $56.77 billion in 2021 to $67.53 billion in 2022 at a compound annual growth rate (CAGR) of 18.95%. The digital marketing software market is expected to grow to $141.84 billion in 2026 at a compound annual growth rate (CAGR) of 20.38%.

Things you never knew about marketing technology

Marketing technology is going through a major evolution. In order to succeed in today's fast paced digital world, brands need to adopt new technologies and strategies at a rapid pace. To help you stay on top of the latest trends, we've rounded up five shocking facts about marketing technology that might surprise you. All these points are essential to remember when you’re building a marketing strategy. The world is changing fast, and the best way to stay ahead is by listening carefully to customers and giving them what they want.

Jorge Zuñiga Blanco explains how to get the most out of marketing in the holidays

Jorge Zuñiga Blanco is a leading eCommerce expert who has provided his services to growing organizations throughout the world. He has a diverse background of industries to his credit, giving him the ability to relate and contribute to business owners in a variety of markets. He has more than 20 years in the eCommerce industry and, for the past nine, has dedicated his expertise and knowledge to helping executives and managers develop their businesses.

Old stalwarts email and TV powered many brands’ Black Friday and Cyber Monday campaigns

The news: With the holiday shopping season in full swing, relationship marketing provider CM Group and television analytics firm iSpot released data on how brands and retailers doubled down on email and TV during the critical Black Friday and Cyber Monday selling period.

Finding The Right Facebook Campaign Objectives For Your Business: A Complete Guide to Advertising Strategies

Facebook and Instagram have a combined 4 billion daily users (Via DataReportal). When it comes to digital marketing efforts, nowadays, one simply can’t afford to not leverage the power of Facebook Ads. However, finding the right Facebook campaign objectives for a business can prove to be a dicey proposition for some. Choosing the wrong objective for a business not only targets the wrong people but costs more money in the long run.What follows is a breakdown of Facebook campaign objectives and what kind of businesses should be utilizing them.

ShipStation and Constant Contact Announce New Partnership, Bringing Merchants Enhanced Digital Marketing Capabilities

Constant Contact delivers for millions of small businesses and nonprofits worldwide with powerful tools that simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, Constant Contact delivers the performance and guidance to build strong connections and generate powerful results. Every day, tens of thousands of ecommerce retailers rely on ShipStation to solve the day-to-day challenges of importing orders and processing shipments.

Robert Afsari Discusses B2B Marketing Strategies For 2023

Robert Afsari is the founder of Campaign Creators, a web design and SEO company that specializes in B2B marketing strategies. In the following article, Robert Afsari explains how utilizing these strategies promises an optimized sales funnel heading into 2023.

Mahtco Announces the Beta Launch of Its New Creative Platform, Qalori

Announcing the beta launch of a new creator marketing platform, Mahtco offers a way to build professional websites, manage email marketing, and automate processes with the release of Qalori.

Easy ways to attract more customers this Christmas as a small business owner

The Future UK shopping trends report 2022 shows that since the pandemic more of us are shopping online and this trend is set to continue. Not only that, more and more people are window shopping online and doing their research before they buy.

Mailchimp vs Sendinblue

We compare these leading email marketing platforms

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels

Four Tips For Making Your Business Website More Useful

When it comes to your business, you shouldn’t neglect your website. Your website will be far more useful to you than you think. Even if your running a business that doesn’t do transactions online (such as a café), you’re still not going to want to neglect this. Having a good website is the bridge that helps visitors become customers. And, it’s great for enhancing customer service too. So, here is everything you need to know about making a helpful website!

10 Last-minute Holiday Revenue Boosters

Entice loyal customers to help, Get staff to pitch in, Contract with mid-level influencers, Leverage relevant news, Use a smart banner to promote discounts, countdowns, and near sell-outs, Don’t overcomplicate email marketing, Configure cart abandonment recovery emails, Promote last-minute gifts, Display a countdown timer, Turn off (or make optional) non-essential checkout fields.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

Digital marketing strategies to get ahead this holiday season

How can brands can get ahead of the Christmas curve? Lauren Gray of Digital Ethos answers, guiding brands on email marketing, sustainability, and artificial intelligence. To remain competitive during the hectic holiday season, all brands must develop a unique Christmas marketing strategy that reflects public sentiment. As consumer spending is changing (again), brands should remain agile and start planning their campaigns to catch the customers' attention.