#Campaigns related marketing articles

WACL, Snap, YouTube and Pinterest call for better representation of women in advertising, IRCODE’s adtech solution merges physical and digital advertising worlds, Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital worlds

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WILsquare Capital Expands Digital Marketing Platform with Acquisition of TopSpot

ST. LOUIS, June 18, 2024 /PRNewswire/ -- WILsquare Capital, a St. Louis-based private equity firm, announced today that its portfolio company, OuterBox, LLC ("OuterBox"), has completed the acquisition of TopSpot, a leading performance marketing agency with deep B2B and Industrial domain expertise. Terms of the transaction were not disclosed.

Birdseye Adds New Features to its AI-Powered Email Marketing Platform to Automate and Enable Faster, More Profitable Retail Inventory Liquidation

Birdseye is an AI-powered, autonomous email marketing platform that provides a highly targeted approach to liquidating retail inventory. It uses AI to match shoppers to products based on their product preferences like size and color, willingness to pay, and other relevant attributes. After pinpointing the exact customer, Birdseye automatically delivers marketing campaigns only to those likely to be interested in the products. This approach enables retailers to provide engaging and personalized shopping experiences and offers that resonate and, most importantly, convert. (Graphic: Business Wire)

A Top Digital Marketing Agency in Canada For a Sustainable Growth in 2024

In today’s digital world, working with a top-notch digital marketing agency can significantly impact businesses looking to grow and succeed.

INTERO DIGITAL ANNOUNCES INTERO GRO: MAKING AN IMPACT WITH ADVANCED GENERATIVE ENGINE OPTIMIZATION

Intero Digital, a leading innovator in digital strategy solutions, is excited to announce the launch of Intero GRO (Generative Response Optimization) - a proprietary advancement in Generative Engine Optimization (GEO). This state-of-the-art service is designed to optimize websites for top placement and positioning and to enhance performance in both traditional SEO and AI-driven search engine results, which are moving to a more conversational, response-based search experience.

Headwaters Restaurant Sees Record Reservations After Digital Silk's Strategic Marketing Campaign

Headwaters Restaurant in Vermont is fully booked seven days a week thanks to Digital Silk's strategic digital transformation, which included a new website, integrated booking system, and targeted PPC and social campaigns.

Enhancing Digital Marketing Strategies with Top Design Tools

In the digital era, marketing is no longer just about conveying a message; it’s about crafting visually compelling narratives that resonate with audiences at every touchpoint. Design tools serve as the backbone of this visual strategy, empowering marketers to create high-impact, engaging content that stands out in a saturated market. Whether it’s through sophisticated graphic design software or innovative template-based platforms, these tools help brands build a strong visual identity that supports their marketing objectives and drives consumer engagement.

IRONSCALES Announces GA of GPT-Powered Spear Phishing Simulations: A Game-Changer in Email Security Employee Awareness

ATLANTA--(BUSINESS WIRE)--IRONSCALES, the AI-powered email security leader protecting 13,000 global customers from advanced phishing attacks, today announced the General Availability (GA) of its game-changing GPT-powered Phishing Simulation Testing solution. This innovative capability, now available to IRONSCALES Complete Protect customers, marks a significant advancement in the ease, efficacy and accessibility of cybersecurity training and awareness.

9 Top Email Marketing Trends (2024 & 2025)

Whether email marketing is a proven channel for your business, or if you're just getting started with it, these are the top trends to follow.

Pinterest launches AI ad tools

Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers.

Content Marketing vs. Digital Marketing: Key Distinctions Revealed

Without any further ado, let’s go into the key distinctions between content marketing vs. digital marketing, their respective advantages and disadvantages, and how they work together to create a powerful marketing strategy.

Keap CRM Review (2024): Features, Pricing, Pros & Cons

Read our Keap CRM review to discover its features, pricing, pros and cons. Find out how Keap CRM can streamline your business processes and enhance customer relationship management.

BulkResponse.com Revolutionizes Email Marketing with Cutting-Edge Solutions

BulkResponse.com, a leading provider of advanced email marketing solutions, is proud to announce the launch of its latest suite of tools designed to help businesses maximize their marketing efforts and achieve unparalleled success.

Email Marketing Through the Seasons

Every season provides a host of ideas for your email campaigns, from national holidays to unusual weather patterns. And, by sending a seasonal email, you will be addressing exactly what’s on your customers minds at the right time. Here are some of the ways you can use email marketing through the seasons:

Google Analytics fixes paid search attribution

An update to attribution models in Google Analytics 4 (GA4) will more accurately credit paid search campaigns for driving conversions.

VIEW MEDIA GROUP & CENTURY 21 PARTNER TO “REVOLUTIONISE” DIGITAL MARKETING IN REAL ESTATE

Acquire is VMG’s bespoke performance marketing solution that is white labelled and fully integrated within a residential agent’s digital ecosystem to automate vendor campaigns, agent branding campaigns, property management and even recruitment campaigns.

Keeping Marketing Simple With a Razor and a Avocado

In this interview, Why Digital founder and CEO Roy Caccamo shows us that focusing on a clever, straightforward concept can cut through the noise, capturing attention and driving engagement.

When Is The Best Time To Send Marketing Emails?

Email campaigns are effective direct-to-consumer (DTC) sales opportunities. But not every email campaign works. To increase the likelihood of your emails being opened and generating sales, it’s essential to have compelling content and to send them at specific times when people are most receptive to your message. Let’s dive into the best time to send marketing emails.

Stagwell (STGW) Launches New AI-Powered Capabilities for Marketers, Built with Google Cloud

CANNES, France and NEW YORK, June 17, 2024 /PRNewswire/ -- Google Cloud and Stagwell (NASDAQ: STGW) announced today a set of new AI-powered features across Stagwell's portfolio of digital marketing applications, built using Google Cloud infrastructure and AI services, including its Gemini models.

Cold Email Software Market to Grow at CAGR of 13.5% through 2033 – Rising Interaction With Marketing Tools in The Global Market

Cold Email Software market size from USD 2.4 Billion in 2023 to USD 8.51 Billion in 10 years. Increasing use of analytical tools in the market will drive the Cold Email Software market's growth.

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