4 Qualities You Want from Your Email Marketing Agency

An exemplary digital marketing strategy should always explore all potential avenues of communication with customers.

Digital marketing is important to your business – here’s why!

No matter what kind of business you start, you are anxious to see those first customers, clients, and orders come through the door.

Cordial Releases Major Updates to Data Platform for Cross-Channel Marketing

Cordial, the leading cross-channel marketing platform, today announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using machine learning to automate messaging optimization, and by building the industry’s most advanced predictive models for customer engagement.

Benefits of affiliate marketing campaigns for small businesses

Unlike other techniques, affiliate marketing, on the other hand, can directly help you increase sales. Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.

How to build an email list for an affiliate marketing campaign

There are more than 3.5 billion email users worldwide, and the number is expected to grow exponentially over the years owing to a plethora of reasons. Statistically, email has more users than social media, so if you are still not making use of affiliate email marketing as part of your digital marketing campaigns, you are missing out on a lot of business opportunities.

ETSY Tackles Holiday Shopping FOLA: Fear Of Late Arrival

Etsy has the antidote for shoppers who are experiencing FOLA (fear of late arrival). Etsy sent an email campaign to attract shoppers who may be growing concerned about delivery delays in the leadup to Christmas by suggesting they shop local.

Learn How To Grow Your Business With These Skills

If you’re a new business owner, or even a seasoned one, then you may wonder what skills you need to grow your business into that special success story. In this blog post, we explore skills that will make you transform how you run your business. Here’s a breakdown of critical skills that will make you a better leader and how to get them.

How to Effectively Manage a WooCommerce Site

E-commerce sites require a lot more ongoing monitoring and administrative tasks than informational sites. Once you have a new WooCommerce e-commerce site built for your business, you now need to manage it. The website team who built your WooCommerce e-commerce site may be available for support and edits, but your business will also need to handle some of the day-to-day management of the site. Effectively managing a WooCommerce site can entail a lot of different tasks, but the following are 5 areas to focus on:

Integrated Marketing: How To Get Started The Right Way

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Discover how to make successful SMS marketing campaigns during the holiday season with these practical and effective expert tips.

Lead Nurturing Best Practices for B2B Marketers

Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying than seeing your online ad campaigns work better and having relevant leads roll into your company pipeline. To help you, here are a few top lead nurturing practices that can help your marketing team with their leads and turn them into fruitful business.

8 Ways To Build An Effective Marketing Campaign On A Tight Budget

These ideas can drive revenue even when spending is limited

Survey: Trade Shows Still Vital to Broadcast Tech Market

Report shows pandemic accelerated evolving relationships between vendors and customers

MarTech Interview with Jeff Samuels, COO at Iterable

Jeff Samuels, COO at Iterable shares a few top B2B personalization and marketing data trends in this interview with MarTech Series:

10 Reasons to Be Thankful for Email

Reading through the report findings, survey data and insights from other email professionals, it’s easy to see why email continues to be the top marketing channel by effectiveness. In fact, 79% of marketers list email in their top three channels.

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

Post-COVID marketing – everything to know

It’s fine if you cannot make sense of all the changes by the COVID-19 crisis. We’ve had pandemics and economic downturns, but they never happened on such a scale before. Fortunately, this article will show you all the latest consumer and marketing trends that can help plan your next marketing campaign! We will have to start by discussing how people are now acting and thinking because of COVID-19. Then, we’ll recommend the strategies you’ll need for your next marketing campaign. You’ll also explain how your company may work with these insights.

The key to successful customer engagement? Tried-and-true marketing methods

As the year comes to a close and planning for 2022 is in full swing, marketers have an opportunity to evaluate how they can make the most of the tools they already have. By thinking about and using them in new ways, tried and true methods will again become pivotal pieces of any marketing strategy. Looking for the best marketing tools to keep customers engaged? You may already have them up your sleeve.

Campaign Monitor Delivers a Modern Campaign Experience to Drive Deeper Marketing Engagements

Marketers Get a Smarter, More Streamlined Way to Create and Send Campaigns

Small business tips for making the most of digital advertising

Digital advertising, also referred to as online advertising and paid media, is an affordable, easy-to-use placement of promotional material on platforms such as social media, search engines, websites and even in email inboxes. Sites like Facebook, YouTube, Yelp and Google Search, in turn, sell ad space on their websites and search engines to be able to deliver services to their own customers.