#Campaigns related marketing articles

HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

6 Best Digital Marketing Courses and Certifications in 2024

In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.

SpotOn Launches Automated, AI-Enabled Tool for Email and Social Media Marketing for Restaurants

Restaurant technology solution SpotOn has announced the introduction of SpotOn Marketing Assist. Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools.

Stensul Revolutionizes Email Marketing for Enterprises, Says Forrester Q1 2024 Report

Stensul's platform transforms email marketing for large enterprises, enabling easy creation of brand-aligned emails by non-technical staff, revolutionizing the industry.

Klaviyo introduces AI to enhance digital marketing

A company specializing in digital marketing solutions, announced today the launch of Klaviyo AI, a new suite of artificial intelligence features designed to assist businesses in improving customer experiences and driving revenue growth across various channels.

Net Atlantic Revolutionizes Email Marketing with Launch of AI-Powered Tools

Empowering email marketers with Idea Workshop, Email Writer, and Copy Optimizer AI tools

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

How to keep your marketing automation campaigns from ruining your week

Safeguard your marketing automation campaigns and prevent embarrassing mishaps with these essential checks.

Klaviyo introduces AI to enhance digital marketing

AI may level the playing field for advertisers, but only those who harness its power for innovation will thrive.

15 Mailchimp Alternatives for Email Newsletters in 2024

In this article, we will take a look at the 15 Mailchimp alternatives for email newsletters in 2024. If you want to skip our detailed analysis, you can go directly to the 5 Mailchimp Alternatives for Email Newsletters in 2024.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Omnisend Review

A beginner-friendly marketing platform for e-commerce brands

AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December

AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, released the Q1 2024 edition of its State of Digital Marketing Report, a comprehensive summary drawing from marketing trends and insights consolidated from more than 20,000 online businesses, offering ideas to help digital marketers further improve marketing ROI.

Acquia enhances brand management capabilities

Digital experience specialist Acquia hsa unveiled two new integrations for its digital asset management solution, Acquia DAM, that expand its brand management capabilities.

Purpose Media: The Black-Owned, Woman-Led PR and Marketing Agency Making Waves in the Industry

Purpose Media: Louisiana’s Newest PR and Marketing Agency Delivering Strategic and Impactful Solutions Based on Honesty, Integrity, Inclusion, and Inspiration

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

GoDaddy introduces generative AI tool for small businesses

The domain registry service’s new Airo tool can easily generate domain names, websites, social campaigns and more.

Rogerwilco enhances digital marketing through AI-based product

Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has announced that it has added a cutting-edge AI-based predictive neuroscience tool to its suite of services. This is to guarantee the biggest bang for the advertising design buck.

10 Reasons You Need A Digital Marketing Strategy In 2024

The digital landscape is constantly in flux, evolving and transforming at an unprecedented pace. As we enter 2024, the importance of a well-defined digital marketing strategy has never been more apparent. It’s not merely an option; it’s a necessity for staying competitive and relevant in the ever-changing digital world. At Orbit Interactive, we understand the significance of a robust digital marketing strategy, and in this blog, we’ll outline ten compelling reasons why you need one in 2024.

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