Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
Persado Launches AI-Powered Dynamic Email for Financial Services Marketing
Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to meet objectives, while adapting each customer experience for optimal engagement. The process to launch a campaign is fast and efficient
How To Scale Your Business Using Zero-Party Data
Zero-party data is information consumers willingly share with a brand, providing businesses with highly accurate insights for smarter marketing. With privacy concerns rising and data regulations tightening, third-party data is becoming obsolete.
Estée Lauder continues generative AI push with Adobe integration
The beauty marketer will integrate Adobe Firefly Services into its existing Adobe Creative Cloud workflows to increase efficiency and accelerate campaign execution.
Digital marketing for law firms in 2025
When we use the phrase ‘digital marketing landscape’, what we’re talking about is the environment in which your marketing efforts are received.
5 email marketing tech essentials for 2025 success
From boosting deliverability with DMARC to engaging subscribers with AMP emails, here’s what you need to succeed.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
MENA marketing disrupted: Trends and predictions shaping the rest of 2025
At Google, we’re on a journey to empower marketers to harness this potential. We're already collaborating with leading thinkers across the region to explore and implement technologies that will define tomorrow's campaigns, a trajectory that has 2025 starting with promise.
Industry Voices , Think Local, Sell Big: Winning Customers With Targeted Ads
Dealerships win by blending trusted broadcast TV with hyper-targeted streaming ads.
7 power moves to accelerate your PPC career
Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.
[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
Sojern launches fully managed e-mail marketing service for hoteliers
Marketing platform Sojern has rolled out a fully managed e-mail marketing service that is said to be the hospitality industry’s first solution to streamline marketing, making it easier for hoteliers to drive direct bookings, build guest loyalty, and reduce OTA dependence.
Email Marketing Software Market Size to Surpass USD 3.8 Billion by 2032 , SNS Insider
The Email Marketing Software Market is evolving fast, driven by the rising demand for personalized and automated marketing strategies.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
The Best Email Marketing Software for 2025
Read on for all our top picks, links to our in-depth reviews of each, and buying advice to help you choose the right email marketing solution for your business.
Totaligent, Inc. Launches Beta Site for AI Digital Marketing Platform
Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI.
Spain and Beyond: AI’s Role in the Future of Digital Marketing for Independent Hoteliers - By Duane Overgaard
The travel sector in Spain is experiencing a period of remarkable growth. According to Grand View Research, the market generated $41.95 billion in revenue in 2024 and is projected to grow at a CAGR of 16.7% from 2025 to 2030. This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability.