Top 2021 Email Marketing Service/Software Package – Entrepreneurs Guide Released

Digital content marketing expert and industry author Scott Hall, founder of ScottHall.co, has released a comprehensive comparison guide to the best email marketing services available to today’s entrepreneurs and bloggers. The report covers software features, costs, and segment-appropriate recommendations.

FIVE SOURCES OF FREE DATA FOR YOUR DIGITAL PR PROGRAM

Name a better duo than data and digital PR… we’ll wait. On a serious note, there are few things that editors and journalists love more than new research. Not only does it help you gain coverage for your campaigns, it’s a great way to position your brand as a leader in your field, however, conducting a survey can be costly. If your budget doesn’t stretch that far, there are other ways you can make use of free data, you just have to be creative.

HubSpot : How Apple's iOS 15 Could Impact Email Marketers

How Email Marketers Can Navigate Apple's Open Privacy Changes

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

Validity Enables Marketers to Measure True Email Engagement Given iOS 15 Updates

Today Validity, the leading provider of data quality and email marketing success solutions, announced it will expand engagement analytics within its Everest platform to enable users to proactively address the latest Mail Privacy Protection (MPP) updates from Apple's new iOS 15 system.

Does ‘always-on’ marketing improve customer experiences?

This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products.

All that every organisation should know about the implementation of email hunter systems

This is considered to be the top-notch quality software that can pull literally anyone’s email only and the functionality will not even stop here because it can even be capable of linking to different kinds of social media accounts as well so that lookup of the email address can be undertaken very professionally.

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

There’s social media, inbound marketing, and public relations. There are several people working together in each campaign. What can you do to bring it all together in a seamless way? Here’s where marketing technology can come to the rescue.

How testing can give your email marketing a conversions boost

Holistic Email Marketing CEO Kath Pay shares tactics for getting the most from original push channel.”

The Importance of Clean Guest Data

But what exactly is a data cleanse and how does it work? To help answer these questions and more, we’ve put together this article to highlight the most important concepts for both single properties and hotel portfolios alike.

9 Marketing Metrics You Need to Track to Drive Inbound Results

Marketing metrics are the way to measure the progress in your marketing efforts.

5 Proven Tips To Use Email For Marketing Your Holiday Promotions

You have created a killer holiday promotion -- now it’s time to let people know about it! Email for marketing is the perfect vehicle for your message, but, like all vehicles, you have to know how to drive it.

Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

What are the best benefits and practices associated with the concept of email drip marketing?

An email drip campaign is the topmost quality marketing technique that will be based upon simply sending messages at a specific tempo to the concerned people at any point in time. It can include several kinds of things like daily reminders, Weekly specials, monthly updates and eagerly renewal notices to the concerned consumers in the whole process.

Litmus Announces Adobe Journey Optimizer Integration Streamlining Email Production, Testing

Integration enables seamless collaboration and real-time customer engagement insights ensuring email campaign success

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.

Strategy and digital business transformation define the new Placester

The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation often serves as a capability within marketing automation platforms. In fact, more than a few of the major marketing cloud platforms have acquired marketing automation platforms in the last 10 years, including Salesforce-Pardot, Oracle-Eloqua and Adobe-Marketo.

How To Tap Into Emotions Via Seasonal Marketing (And Why It Matters)

Seasonal marketing refers to marketing that revolves around special holidays. As cultural and popular business events like Christmas or Black Friday come around, there’s heightened excitement, which forms the perfect foil to support your marketing efforts.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.