21 Common Email Marketing Mistakes
Email marketing is an important part of digital communication. If you don’t feel that email marketing has been effective for you, you may be making common email marketing mistakes.
How To Optimize Your Email Marketing Strategy For Maximum Engagement And Conversions
Optimizing an email marketing strategy can help a business deliver messages to the right people at the right time.
What is Solus Email Marketing?
In the fast-paced world of business-to-business marketing, finding the best channels to engage with your audience can be challenging. Why not start by landing directly in their inbox
10 Top Reasons Why Law Firms Should Use Email Marketing
Lucy King* It’s incredibly important for lawyers and law firms to use a range of effective strategies to reach their audiences and grow their practices, including email marketing.
5 Email Marketing Tips To Grow Your Business
We’ll explore five email marketing best practices designed to help your business – and profits – grow. We’ll also look at email marketing mistakes to avoid and highlight some email marketing services to consider.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.
Demand Generation: Google’s New Campaign Type
Just in time for the holidays, Google is introducing another new campaign type – Demand Gen.
Everything You Need To Know About E-mail Marketing Campaigns
Email marketing campaigns are one of the cheapest ways to advertise your business, but email blasts can easily become lost in the inbox shuffle. To get the most out of your email marketing campaigns, take time to develop a concrete process that attracts your subscribers’ attention and leaves them wanting more. This guide will walk you through the basics. We’ll cover how to set goals and create a campaign idea, as well as details like crafting a subject line and choosing the images that best represent your business.
Email Marketing in the Age of Automation: Maximizing Engagement and Conversions
Explore the use of AdTech, personalized and targeted email campaigns, and how to effectively measure performance KPIs
Unleash The Power Of Precision: How To Audit Your Google Ads Account Like A Pro
There’s a myriad of campaigns and ad types in Google. So, let’s narrow it down to three areas you can audit: Google’s Performance Max campaigns stand out as a powerful tool, demanding special attention in your audit. Then let’s hunt for wasted spend, and uncover the hidden gems known as negative keywords in Search and Shopping campaigns. And finally, let’s talk about spotting trends that can help you proactively manage your campaigns.
The Essential Email Marketing Strategy for 2023
As we all know, sometimes businesses consider email marketing a necessary evil. But the truth is far from that. In this blog post, you’ll find ten essential steps that you need to follow to build a solid email marketing plan that boosts your marketing strategy as a whole.
How To Draft An Email Newsletter With Templates
Email newsletters are a popular marketing tool that provides a “one-stop-shop” approach to increasing engagement and conversion. We’ll explain the benefits of email newsletters and how to craft an effective newsletter to take your marketing efforts to the next level.
5 Email Marketing Best Practices To Get Emails Opened and Read [Infographic]
Are you looking for ways to increase the open rate of your marketing emails? Want to learn how to create content your subscribers want to read? The team from Lessiter Media shares their email marketing tips in this infographic.
How To Boost Your Email Outreach Strategy To Close More Deals
Emails are one of the top sources that B2B decision makers rely on to make their purchase decisions. Your sales teams can generate more leads, close more deals and boost overall performance by leveraging email to connect with potential customers and nurture relationships.
The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results.
How To Build An Email Marketing Contact List
A targeted email marketing contact list is integral to your business’s marketing strategy. You can use several tactics to create a successful email list in order to effectively connect with consumers.
Measuring Success: KPIs for Digital Marketing in Startups
Key Performance Indicators (KPIs) are a useful way for digital marketers to set expectations. It helps them gauge whether they’re having a positive impact on the business.