Bi-Weekly Roundup: Latest Social Media News & Digital Media Trends

So, we’ve rounded up some of the latest social media news and digital media trends from around the web. Keep on reading to discover some of the new updates from Twitter, Facebook, and LinkedIn.

Has the Rise of the CDP Changed How Companies Use CRMs?

Companies are increasingly adding customer data platforms (CDPs) to their martech stacks. The CDP Institute estimates industry revenue will reach $1.55 billion in 2021, a 20% increase over 2020, with other reports expecting more double-digit growth in the future.

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

12 Must-Haves For Tracking Your Digital Marketing Campaign

This article discusses 12 must-have metrics that you must track to ensure your digital marketing campaign is a success.Let us dive in:

8 Surefire Ways CRM Can Accelerate Small Businesses ROI

With an efficient CRM in place, you’ll be able to keep with the customer demands, and your business won’t be missing out on valuable opportunities.

15 Essential Communication Skills For Digital Marketers

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed.

HubSpot vs. Microsoft Dynamics

I’m here to help you pick the platform that fits your company and fuels your marketing goals. Here’s an inside comparison of HubSpot versus Microsoft Dynamics, along with how you can pick the best CRM for your company.

Jesse Willms Shows Top AI Technologies Used In Digital Marketing

Digital professional Jesse Willms has seen how many marketing strategies have evolved through the power of Artificial Intelligence (AI). In this post, he will be sharing the top AI tools that can be integrated into digital marketing strategies.

6 Email Marketing Apps to Help Your Business Grow

To reap those benefits, though, you don’t just need the right marketing content. You need the right tools that will help you save time and money and scale your email marketing.

Top Digital Marketing Platforms From Around The World To Help You Change Your Game

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.

What You Should Know About Email Marketing

Email marketing can do more for your business than many people realize. There has been an assumption that email marketing is behind the times, but it isn’t owing to something called CRM. CRM stands for Customer Relationship Management. Essentially, especially with large lists of leads, CRM assures you don’t repeat yourself.

How to Integrate the Social Media Strategy of Your Small Business With An Omnichannel Approach

If you want to provide a better customer experience, you’ve got to make social media a crucial part of your omnichannel marketing strategy. Seamless integration between different channels is better for both your customers as well as your businesses.

The Importance of Data Quality in Your Email Marketing

Email’s popularity remains undisputed. Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019).

Enhanced Automated Marketing Tools Give Travel Advisors with Dream Vacations New Ways to Increase Customer Engagement

Home-based travel agency franchise launches new social media and email marketing platforms

WHICH DIGITAL MARKETING METRICS SHOULD YOU FOCUS ON MORE

No marketer can avoid analyzing marketing metrics. With today’s martech and marketing innovations, marketers have access to various kinds of metrics and analytics to have a deeper understanding of their marketing performance. But when you start diving more deeply into identifying the primary digital marketing metrics that should be top of mind, all the time: there again exists a different set of priority metrics based on every marketing team’s specific goals, future plans and core business strategy. While there will always exist a big list of base level marketing metrics that should never be ignored, here are a few that should be given importance to measure overall efficacy and digital marketing performance.

Email Marketing Strategy and Tips for Successful Campaigns to Use in 2021

Are you new to email marketing or wish to improve your current results? It is a huge topic indeed, but to succeed, you need to start small. With this post, you will make it easily: here we are explaining the essentials of email marketing and guiding you through the main steps for crafting effective email campaigns.

4 Ways to Collect Valuable First-Party Data in a Cookieless World

While the changes will not impact every industry equally, there are still tactics we can start implementing to try and cushion any major effects from the channels updating their policies—the first of which being to collect more first-party data. In this post, I am going to cover just a few tactics to consider to start shifting your strategy to collecting more of this type of data on your own.

Home-based travel agencies launch new social media and email marketing platforms

The COVID-19 pandemic did not slow down Dream Vacations, CruiseOne and Cruises Inc.’s marketing investments for its network of franchisees and independent vacation specialists, with the company continuing to invest more than $4 million annually in marketing programs, exclusive promotions and national branding. The home-based travel agencies announce the enhancement of its automated marketing resources for social media, email and digital marketing.

How email marketing and data go hand-in-hand

Personalisation is key to creating an active and engaged email subscriber base, but in order to reap the benefits of personlisation you first need a good grip on data. Andrew Fragias outlines common issues that impact data quality when it comes to email marketing.