14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

North Star goals for category leaders: First-party customer view

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.

Revinate once again places first in highly competitive industry awards

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Comparing the Best Email Marketing Platforms

Email marketing is one of the most cost-effective ways to reach your customers and send them valuable content. However, it can be hard to choose the right email marketing platform for your business. In this article, we will compare the best email marketing platforms and help you decide which the best for your needs is. We’ll also discuss some of the key features that are important for any email marketing platform, and explain how each one can help your business achieve its goals.

Top 8 e-commerce marketing platforms to consider

An e-commerce marketing strategy is no longer optional. Organizations need a marketing platform that meets their e-commerce teams' needs, can customize websites and is affordable.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

What You Should Do in Your First 3 Months as Chief Marketing Officer

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.

What is marketing automation and how can it help B2B marketers?

Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.

The Owner Of A Top Domain Marketing Site Announced a Huge Discount..

Ontraport has come up with several discounts and deals during the holiday season. Promotional offers and discount deals can help in saving up to 40% on subscriptions.

How To Create A Survey Quickly In Google Forms And Microsoft Word

Learn how to create an easy survey in minutes using your favorite tool and tips to keep your surveys valuable and engaging. This article will outline the benefits of surveys for SEO, tips to create a killer survey that offers great insight, and how to quickly get started with one using Google Forms or Microsoft Forms.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling. The practice has evolved from focusing on simply closing leads to opening new and long-term relationships. Nowadays, businesses need to be more strategic and focus on building trust before pitching to prospects. Every business – no matter what it is or where it is – wants to increase sales. Some try tweaking their marketing strategies, enforcing sales performance management software, and perfecting their website. Others rely on sales analytics tools to forecast numbers and insights, only to get mixed results. But what if it didn’t have to be a trial-and-error approach? What if you could implement effective sales strategies that focus on the fundamentals and give straightforward solutions? If that sounds better than crossing your fingers and wishing, keep reading.

Tech Skills You Need to Become a Small Business Owner

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

7 Creative Restaurant Marketing Strategies for Increasing Revenue

Leverage Technology, Launch Promotions, Build Relationships with Influencers, Capitalize on Social Media Platforms, Give Rewards, Connect with Local Events, Do Online Ordering.

Houston expert: 5 marketing musts for business growth plans in 2023

Continued growth starts with goal setting and coming up with a marketing and business development strategy that fits the unique needs of a business. This works most effectively when a company’s management team ensures that marketing and sales are working in lockstep. They are two sides of the same coin and need to see themselves that way to maximize results and therefore profit.

12 Days of CRM: Day 12 - The Importance of Content Marketing

Content marketing is so important for any firm of any size. This importance is amplified due to the pandemic and the hybrid work environment, but being able to utilize content marketing will prove to be beneficial even after things go back to normal.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

Top Ways To Improve Your CRM In 2023

Customer relationship management, usually shortened to CRM, refers to the processes that a business uses to manage the various interactions that it has with its customers. It encompasses the face-to-face and virtual conversations that the company has with new and prospective customers, and is constantly evolving as the business grows. If you run a business, it’s important to formulate a strong CRM strategy. No matter how big or small your company is, CRM enables you to stand out above the crowd and expand your business operations year-by-year. Even if you already have a CRM strategy in place, you should evaluate and update it regularly to make sure you’re providing your customers with everything that they need. By catering to your current audience’s needs, you can increase customer satisfaction and loyalty, and boost your success.


New design planning tool provides designers with a highly-visual and collaborative workspace to create, discuss and share design concepts.

ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps

Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.