Is AI the future of sales? Salesforce’s new models could change the game
Developed by Salesforce AI Research, these models are designed to set a new standard for AI-driven automation, particularly in sales and in performing tasks that require triggering actions within software systems. The release comes just ahead of Salesforce’s annual Dreamforce conference later this month, where the company is expected to share broader plans for autonomous AI tools.
Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and a content starring league pros.
3 tips to maximize your ROI at events
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up.
Best marketing CRM of 2024: must-have features, flexibility, and affordability
Customer relationship management (CRM) solutions are not only a staple in the day-to-day management of sales teams, but also for marketing teams. Whether you’re managing marketing channels and campaigns in-house or have an agency with a team managing clients, the right CRM solution will save you time, increase your efficiency, and help your business grow.
HubSpot experts share tips for successful CRM implementations
Whether you're using HubSpot support or implementing on your own, here are some factors and steps to consider.
Does generative AI save time in PPC?
Unpack the benefits and limitations of using generative AI in PPC and how to leverage it to streamline your workflow.
Duda announced partnership with ActiveCampaign
More than 20,000 digital marketing agencies and SaaS companies building websites on Duda can now easily integrate their client sites with ActiveCampaign's marketing automation platform.
Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
HubSpot’s July 2024 updates: Big moves toward better efficiency and security
We've boiled down HubSpot's 91 updates for July to the 13 most impactful for managers and admins
How Brands Can Build Trust and Loyalty Through Customer Engagement
Gaining customer trust is more important than ever for marketers today. And while companies must focus on revenue, creating loyal customers is vital for long-term success. Placing customer satisfaction at the center of your marketing plans can help achieve this while also contributing to the bottom line.
MarTech Interview with Ann Fellman, Chief Marketing Officer at Bloomerang
Discover key email marketing challenges and solutions for nonprofits and small businesses, from list segmentation to optimizing campaigns and engaging donors.
BoomerangFX Expands Software and Marketing Solutions into the Philippines and Puerto Rico, Signaling Focused Growth in Asia and Latin America
Following strong growth in the USA, Canada, and Australia, BoomerangFX enters Asia and Latin American markets to meet rising global demand for Aesthetic Medicine, Holistic Wellness, Women's Health, and Specialty Vision Care.
22 must-have reports for measuring CRM health
Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more.
Key marketing lessons from startup to scale-up
The similarities and differences in marketing approaches between startups and large corporations and how each can learn from the other.
How to START building a modern digital marketing plan
Learn how to craft a robust digital marketing plan using the START framework to stay focused and adaptable.
SalesNexus Launches AI-Powered Email Writer to Revolutionize Business Communication
In a significant development for digital marketing and customer relationship management, SalesNexus has unveiled its new AI-powered email writer. This cutting-edge feature is set to transform how businesses approach email marketing, offering a solution that combines efficiency with personalization.
Chili’s CMO on brand’s winning value message and evolving data strategy
Swipes at fast food rivals and marketing to Gen Z with TikTok have helped boost the casual dining chain’s sales.
Clearout Unveils Industry-First AI-Driven 99% Accurate Email Verification Tool
Clearout, a leading email verification service, has unveiled its AI-powered email verification that delivers an exceptional 99% accuracy in identifying invalid and spam email addresses ensuring companies maintain clean, reliable email lists for effective outreach.
Liviu Tanase Reveals Tips for Email Marketing Success in 2024
Liviu Tanase, founder and CEO of ZeroBounce, an email validation and list-cleaning platform, shares with DesignRush tips on how businesses can successfully connect with consumers via email and how they can comply with Microsoft's efforts to reinforce email authentication in September 2024.
ActiveCampaign Helps Customers Kick off the New Year with Additional Growth Accelerator Apps
Kicking off the new year, ActiveCampaign, the leader in customer experience automation (CXA), celebrates the addition of several new Growth Accelerator Apps. These new apps promise to help ActiveCampaign customers better automate events, surveys, data storage, direct mail and more.