MarTech Interview With Dennis Fois, CEO At Copper

Should the eventual death of third-party cookies serve as a catalyst in the future to B2B marketers? Dennis Fois, CEO at Copper dives deeper in this quick chat:

7 Effective Tips to Reach Out to Customers & Grow Business

We’ve found that affiliate marketing software tools can be the perfect way to help you automate your processes and get things done quicker. To help you with this, we’ve gathered some of the best affiliate marketing software tools out there right now. Don’t worry – we’ll be updating this list to ensure we are always recommending the best. Here are the tools that we think you should try:

11 Platforms for Headless Commerce

Headless commerce separates the frontend from the backend of a brand’s web presence in an API-first architecture. Headless technology can provide significant advantages in design and performance, particularly for an evolving omnichannel sales environment. Moreover, brands can save time and money integrating existing content with new ecommerce sites and otherwise tailor content for each customer.

Covid-19 Makes the Case for Technology and Automation for Business Development in Professional Services

Now over a year into the pandemic, in potentially an even more competitive marketplace, professional services firms need to revisit their modus operandi – from long term commercial strategies and staffing and skills requirements, through to business development (BD) approaches and technology necessities. This will poise them well for the future uncertainty that Covid-19 might still bring.

Workflow Automation: What, Why and How Businesses Automate Everyday Tasks

In this article, we will see how businesses are automating simple repetitive tasks to focus on amplifying their growth strategies.

27 top SaaS companies for business

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Every Content Marketer Should Use These 9 Tools

As the CEO of a content marketing agency, I’ve seen firsthand how the right tools can take a marketing strategy to the next level. To help you avoid tool fatigue and give you a starting point as you decide which tools to use to strengthen your marketing efforts, I've outlined nine of the most important types of content marketing tools out there, along with some advice on how to make sure you select the right ones for you.

Tips for Using Data to Elevate Sales and Marketing Efforts

So, how can data be used more effectively in your marketing efforts? In what ways can data analysis elevate experiences? Below, we discuss why data matters, common data challenges marketers face and ways you can use data to improve marketing and sales efforts.

12 Software-as-a-Service products to boost the sales results of your startup

Sales, sales, sales! Without them, it is pretty much impossible for any company to survive, grow, or attract funding. Especially for startups, customer acquisition is of high priority, and successful sales teams consistently optimise their sales strategy, as well as their contact and lead management.

How to Rebuild Trust After E-Commerce Blunders

One of the big marketing decisions confronting e-commerce vendors today is whether current performance is good enough. Online vendors need to consider their customers' shopping experience in order to assess existing barriers to stronger shopper responsiveness to digital storefronts.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

Is Automation the Key to Running a Business Profitably?

Top 4 Business Process to Automate Today

Why Text Messaging Could Be The Marketing Tool You Can't Live Without

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Others are pouring cash into social ads but still not finding the right audience as platform usage rises and falls. Businesses have tried a multitude of marketing options, but those that haven't yet tried texting are missing out on the most convenient and engaging platform available.

Why Text Messaging Could Be The Marketing Tool You Can't Live Without

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Others are pouring cash into social ads but still not finding the right audience as platform usage rises and falls. Businesses have tried a multitude of marketing options, but those that haven't yet tried texting are missing out on the most convenient and engaging platform available.

How are Marketing Developers Using Digital Tools to Meet Their Needs?

Here, in this article, we have rounded up a list of some of the best digital marketing tools, which can help you materialize your marketing goals. A few of these tools are free, some are premium tools, and a few others are freemium. Let us now address these tools one by one and see how each one of them is helping marketers materialize their goals.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

10 Best Digital Marketing Tools for Small Businesses

With the advent of technology, everything these days is available at our fingertips, anywhere on the go. Here are the 10 best digital marketing tools for small businesses to take their sales and business to the next level.

10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data

Email scrubbing refers to the practice of eliminating from your email list all of the addresses belonging to contacts who are non-responsive or who no longer use that email as a point of contact. The reason why you want to do this regularly is because if you exclusively send communications to people who want to hear from you, you’ll increase your open and click-through rates — in turn improving the quality of your leads and ultimately resulting in a higher conversion rate.

Top 6 Essential Software for Your Startup Business

If you are a startup business, you do not doubt that you have been looking for the essential software to help your company grow. Unfortunately, there are many different options out there, so it can be hard knowing what to choose and which tools will work best for your needs. This post highlights some of the most popular software packages available now and compiled in a perfect list. This blog post also has everything you need to know about choosing the right software package for your business!

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.