3 Effective SEO Strategies to Beat Competitors in a Competitive Market

Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition.

8 best practices for successful email marketing

So, before you hit send on that next email campaign, here are eight principles to make sure your emails shine, rather than ending up in the trash.

Improve Your Marketing Strategy: Email Marketing and VoIP Solutions

VoIP solutions provide new ways for your business to interact with customers, learn about them, and integrate that knowledge into future campaigns. Here’s how VoIP solutions and your email strategy work hand in hand to boost your marketing success.

Email Marketing Is Still Key for Boosting Conversion – Here’s Where to Focus Your Brand Strategy

Email marketing has the highest ROI of any customer acquisition strategy, according to Dotdigital.

The Pandemic Jury: Email Marketers Weigh In On New And Old Tools,CX: What's Next? Brands Forced To Respond To Changing Customer Patterns,B2B Succumbs To Digital: Buyers Prefer It To Other Sales Channels

In a sign of the new digital reality, 75% say the new digital sales model is more effective or as much so than before.

PANDEMIC – DRIVEN EARLY HOLIDAY PROMOTIONS CANNIBALIZE E-MAIL MARKETING AND SALES ON THANKSGIVING AND BLACK FRIDAY

Concerned about the effects of new pandemic-related restrictions on their operations and consumer optimism, retailers launched their “Black Friday” email promotions early—and the impact of that decision could plainly be seen in Thanksgiving and Black Friday email volume and retail sales.

How to Maximize Your Email Results This Holiday Season

Find the best timing and approach for your email campaigns this holiday season.

How Video & Animation Can Boost the Effectiveness of Your Email Marketing

This article provides a brief overview of all the benefits of using an animated GIF or video in email campaigns.

How to Grow Your Email List and Sales Pipeline by Creating Your Own Free Mini Course

How do I get more leads? This is a common question posed by many consultants, entrepreneurs and organizations. And, depending on your industry, it may be even harder to answer these days. Creating a lead magnet — free content given away in exchange for your audience’s contact information — is one of the best ways to grow your email list and demonstrate your expertise.

4 Ways a CRM Can Improve the Customer Experience

Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers.

Analyzing Unsubscribes Can Save an Email Marketing Program

Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. In this post, I’ll explore how to analyze unsubscribes to improve email performance.

Better Business Impact Report: The next frontier of online retailers

Business owners have an opportunity to change the narrative of their company, from just trying to survive to thrive during difficult times. This report takes you step-by-step on how to bolster your business's online reputation, improve customer communication and build trust, and how operating with integrity and honesty can differentiate your business.

Omnisend Q3 Report: Marketing Automation Gives DTC Brands An Edge This Holiday Season

Ecommerce businesses are adopting marketing automation on email, SMS, and web push message at a rapid pace to maximize revenue and get holiday-ready

Email Design: The Ultimate Guide with Examples

We are talking a lot about how to create successful email campaigns, featuring guides for every occasion: transactional emails, re-engagement emails, seasonal emails, holiday emails, etc. Here, we are looking at one of the most critical email marketing details: email design. At the heart of each campaign, it should be treated with respect.

WHAT HAVE THE TOP ECOMMERCE TECHNOLOGY VENDORS BEEN UP TO

And how are those vendors helping online retailers? The 2021 Leading Vendors to the Top 1000 Report explores just that. It also ranks the Top 10 vendors based on their number of clients in the Digital Commerce 360 Top 1000 across 24 vendor categories, uncovers exclusive results from a Digital Commerce 360 technology survey of e-retailers and much more.

Keep Your Customer Experience Programs as Nimble as Your Customers with CXaaS

CX-as-a-Service (CXaaS) offers a flexible approach to customer experience that removes the IT burden & puts program ownership with marketing, sales & service.

The power of email marketing

Standing the test of time, through Myspace, Facebook, Instagram, TikTok and even a global pandemic, email marketing is still one of the most effective methods for reaching and engaging target audiences.

7 marketing tips to follow for a successful website launch

In this article, we’re offering 7 online marketing tips that will help you launch your new website successfully.

How Small Business Owners Can Integrate Social Media Marketing and Email Marketing to Generate Better Results

Read on as we discuss how you can combine social media and email too

To survive what’s coming, most retailers will have to work with what they’ve got: email

Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to the pandemic.