My Method... How Getaway used email marketing to boost metrics across the board

As travel and hospitality brands continue operating in recovery mode, with overall performance below 2019 levels and the industry hit by the pandemic, we have seen glimmers of hope and potential as innovative leaders have found creative ways to keep customers engaged—and increase growth.

Litmus Debuts Speakers For Litmus Live 2021

The conference will consist of over 50 sessions and four workshops educating attendees on accelerating marketing's most powerful channel: email. According to Litmus's 2020 State of Email, Fall Edition, for every dollar brands invest in email marketing, they receive $36 in return. At Litmus Live, marketers will learn how to optimize their email program and leverage an email-first approach: utilizing email as an accelerator, converter, and relationship-builder.

Marketing Your Way Out of COVID

You can find success with a few tried-and-true marketing techniques that are proven to win over more clients and fill up your calendar with events. Here are three ways to take your marketing approach up a notch and attract the clients that are ready to book you for their next event.

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

Six ways you can prepare your email marketing program for the death of the open rate:

How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

yan Austin, Bluetent’s Director of Email Marketing, and his expert team have helped clients successfully pivot their email strategy for the new challenges presented in 2021. Austin has identified two marketing concepts that all vacation rental brands should consider implementing for the summer—and beyond.

Email Marketing Funnel: How To Attract, Nurture, Convert & Retain Customers [Infographic]

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients? The team from Branticles share their tips for success in this infographic.

Amazon Sellers Can Now Hire Chatbot-Trained VAs From VAA Philippines For Better Customer Engagement & More Reviews

Chatbots are quickly becoming a popular digital marketing tool for positive customer engagement and increasing brand reviews

How To Engage With Influencers And Form Strong Partnerships: 12 Expert Tips

Below, 12 members of Forbes Agency Council each provide their top piece of advice for reaching out and engaging with influencers. With this field perpetually evolving, their expert insights can help brands find influencers whose followers most closely resemble their target audiences and create partnerships that benefit both parties.

7 content marketing trends you can’t ignore in 2021

For digital marketers, the coming of a new year comes with a chance to improve and strengthen their marketing strategies. This could mean staying up to date with the trends that could shape the world of digital marketing for small businesses. With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect in 2021. Let’s look at seven of the content marketing trends to adopt this year:

How The Pandemic Changed Customer Relationships

In order to flourish in a post-pandemic economy, businesses need to focus on customer relationships.

How to Make Your Business Stand Out From the Noise

The world of digital marketing is constantly changing. Considering global B2C sales are projected to surpass $4.5 trillion in 2021, it makes sense that businesses and individuals are always looking for any way to get an edge in a competitive marketplace.

7 BEST TOOLS TO INCREASE SALES FOR YOUR E-COMMERCE STORE

In today’s world, e-commerce is a critical component of becoming a successful retailer.

Email Ideas That Turn Lookers Into Bookers

Effective ways to drive email conversions on your campaigns

Does Your Content Marketing Strategy Need To Be More Data-Driven?

A data-backed content marketing strategy will not only optimize the whole content writing and content marketing process, it will improve distribution efforts and boost content consumption metrics.Here are a few basic best practices that help set the pace for a better data driven content marketing strategy:

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

Global Internet Advertising Market is seizing the splendid growth opportunity of US$ 1,157.87 Bn during 2021-2027, says Astute Analytica

The global internet advertising market is growing at an astounding CAGR of 24.7% during the forecast period. Businesses use internet advertising such as banners, pay-per-call ads, pay-per-click ads, and pop-ups through e-newsletters, search engines, suitable websites, and online magazines and newspapers to reach out to internet-consumers. Internet advertising not only assists brands in locating the right audience, but it is also a quick and easy way to keep the target audience engaged.

DIGITAL MARKETING – THE BEST WAY TO CREATE BRANDING

Though these strategies are available,press release distribution also serves to be important along with digital marketing.Know some of the digital marketing techniques to improve brand awareness.

A Step-by-Step Guide to ESPs

Email service providers, also known as ESPs, are tools that help to completely change the way you do business for the better.

3 Strategies That You Can Implement For Multi-Location Franchise Marketing

This article is meant to give you three things to consider when you tackle the giant of multi-location marketing. If you want to improve your franchise marketing efforts, or you just stepped into the ring, you should be able to implement these tactics instantaneously.