As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands have found a way to cut through the noise, leveraging email campaigns to connect with consumers who are spending more time online shopping than in-store.

Top 3 tips for email success in 2021

More shoppers are venturing out, be it to restaurants, stores, or venues, but the renewed focus on email isn't going away just because the COVID-19 pandemic focus is lessening. Here's what brands need to know about engaging email for 2021.

2021 PROMISES BIG CHANGES TO MEDIA.HERE’S HOW MARKETERS CAN PREPARE

Brands that maintained a diversified media mix were the most resilient in 2020. The strategy also will help brands weather changes coming in 2021.

The Best Way to Run Viral Contests and Grow Your Email List

By following the steps here, you’ll build leads and can then nurture them and turn them into paying customers.

Korn Ferry's Monika van Hoogenvest on social selling in consulting

With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to cultivate lucrative new relationships. Korn Ferry’s Monika van Hoogenvest explained to Consultancy.eu some of the benefits of using platforms like LinkedIn to deploy a social selling strategy.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

How marketers can benefit from a cloud data warehouse: A guide

Best of all, this isn’t just a marketing win — even though it certainly is that. Again, anyone in the organisation that works with data stands to benefit. And your customers ultimately win most of all. They get more meaningful, rewarding experiences because you actually know them and what they want — not a dozen different, out-of-date versions of them — thanks to your cloud data warehouse.

Supporting Your Marketing Team With Digital Marketing Tools

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

How to Make Content Marketing Work In a World Saturated With Content

While you should keep an eye on your competitors efforts, content marketing is about meeting the needs of potential customers through high-quality, original content.

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

6 Email Marketing Lessons From Fortune 500 Companies

A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an average return of $42. Many Fortune 500 companies, such as UPS and Facebook, continue to capitalize on this power of email marketing. In this post, we will go through the top 6 email marketing lessons you can learn from the Fortune 500 companies to improve your email conversion rate.

6 Ways Brands Can Use Social Selling to Win Customers

What is Social Selling and Why Does it Matter?

No More Mistakes With Full Funnel Marketing

As much as utilizing full-funnel marketing is essential for your business. It is important to understand the basis, stages, and approach of getting your marketing funnel right!

5 less explored marketing channels that can bring a lot of value

In this article, let’s look at five less-explored marketing channels that can still bring a lot of value to your business.

Guide to Customer Appreciation Emails, Examples and Best Practices

Let’s break down customer appreciation newsletters so you can transform cold digital surroundings into a pleasant place to be.

Where Do You Fall on the Philosophical Spectrum of Influence Marketing?

Influencer executions look an awful lot like advertising, public relations and everything in between. Knowing where your philosophy falls leads to smarter execution.

7 Tips To Create High-Converting CTA Buttons For Your Email Templates

Every email is sent with a clear vision about what your subscriber should do after reading it. Getting this ‘response’ is the ultimate goal for sending emails, and it is achieved using call-to-action (CTA) buttons. Crafting a persuasive subject line, preheader text, email copy, images, coding, and a lot more go into email templates for getting a click that results in a conversion.

How to Engage Your Lead with a Strong Email Marketing Sequence

Building a strong email sequence is the foundation that will lead to strong sales leads in the future.

Is Twitter's New Paid Subscription Really All That Super?

The biggest and most significant of the releases is the introduction of Super Follows, while the other one called Communities will offer the ability to create and join groups based around specific interests.