#Branding related marketing articles

Why JCPenney’s loyalty program is the next step in its $1B turnaround plan

Chief Customer Officer Katie Mullen explained how the retailer’s revamped loyalty program could deliver half a billion dollars to its consumers and boost its reserves of first-party data.

SAS INSTITUTE: From data custodians to AI innovators: The evolution of digital marketing

Analytics software provider SAS Institute Inc. is working with its customer base to navigate a new marketing world where the rise of generative artificial intelligence has created a whirlwind of change, while some elements remain unaffected.

Celebrating The Best In Email Marketing

The Forward Awards recognize cutting-edge email marketing campaigns from around the world.

5 Steps To Make Content Marketing Your Top Channel

Here are five steps to help you plan and execute a content marketing strategy that delivers maximum ROI without unnecessary investments.

U.S. search ad revenues hit record $88.8 billion in 2023

Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.

M&G Speed Marketing LTD. Empowers Businesses with Expert PPC Management Services in Cyprus

Unleashing the Power of PPC: M&G Speed Marketing LTD. Enhances Businesses' Digital Advertising Efforts.

Amazon introduces shoppable, ad-supported channel to Prime Video, Freevee

The channel leverages the e-commerce giant’s “shop the show” technology to enable consumers to purchase content seen on their TV screen via a mobile device.

Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market

In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.

Exclaimer launches new Campaigns feature to boost marketing reach and customer engagement through personalized email signatures

LONDON--(BUSINESS WIRE)--Exclaimer, the leading email signature management platform, today announced the launch of its latest feature, Campaigns, a powerful new tool designed to transform the way brands engage with audiences through email signature marketing.

The Social Shopping Revolution: How Social Commerce is Reshaping Digital Marketing

The digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for connection, but for discovering and purchasing products. This convergence of social interaction and online shopping has given rise to a powerful trend: social commerce.

MDS Brand Offers New Digital Marketing Tools

The company’s customizable web-design services include an AI content creation tool, customer relations software and a boat configurator.

How to survive the search results when you’re using AI tools for content

Avoid the pitfalls and enjoy the benefits of AI content creation. Adopt a collaborative approach that blends technology and human expertise.

Beefree acquires Really Good Emails, bridging the gap between inspiration and email creation

Beefree, a leader in no-code email creation tools, is excited to announce the acquisition of Really Good Emails (RGE). The acquisition will shorten the distance between email inspiration and creation, enrich the collection of inspiring email designs available at reallygoodemails.com, and broaden Beefree's support for the email community.

Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions

GD Culture Group Limited (“GDC” or the “Company”) (Nasdaq: GDC) and its subsidiary, AI Catalysis Corp. (“AI Catalysis”), have unveiled an AI Advertising solution, which offers efficient AI-powered digital marketing content creation and a holistic strategy. The solution is designed to optimize the ad creative process and maximize social marketing influence, which is potentially reshaping the digital advertising landscape.

Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing

Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.

LaunchSnap Wins Prestigious Digital Marketing Netty Award For Best SEO-Centric Content Strategy

This digital marketing award is a testament to Agency’s expertise in SEO content strategy.

Google Discover optimization: A complete guide

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Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing

Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

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