U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty
When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a key tool for merchants.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
How digital marketing can be empowered to create more personalised experiences
Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.
LS Digital launches CoMMeT for advertisers and marketers
LS Digital, a leading independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimization and measurement process.
Navigating The Digital Marketing Landscape: Effective Strategies For Today's Market
In today's market, digital marketing tactics are rapidly evolving, adapting to changing consumer behaviors and powered by technological advancements that allow for better analytics.
Exclaimer launches new Campaigns feature to boost marketing reach and customer engagement through personalized email signatures
LONDON--(BUSINESS WIRE)--Exclaimer, the leading email signature management platform, today announced the launch of its latest feature, Campaigns, a powerful new tool designed to transform the way brands engage with audiences through email signature marketing.
The Social Shopping Revolution: How Social Commerce is Reshaping Digital Marketing
The digital marketing landscape is undergoing a seismic shift. Consumers are increasingly turning to social media platforms not just for connection, but for discovering and purchasing products. This convergence of social interaction and online shopping has given rise to a powerful trend: social commerce.
5 Benefits of Email Marketing in 2024
Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.
The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation
UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.
Beefree acquires Really Good Emails, bridging the gap between inspiration and email creation
Beefree, a leader in no-code email creation tools, is excited to announce the acquisition of Really Good Emails (RGE). The acquisition will shorten the distance between email inspiration and creation, enrich the collection of inspiring email designs available at reallygoodemails.com, and broaden Beefree's support for the email community.
Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions
GD Culture Group Limited (“GDC” or the “Company”) (Nasdaq: GDC) and its subsidiary, AI Catalysis Corp. (“AI Catalysis”), have unveiled an AI Advertising solution, which offers efficient AI-powered digital marketing content creation and a holistic strategy. The solution is designed to optimize the ad creative process and maximize social marketing influence, which is potentially reshaping the digital advertising landscape.
Intuit Mailchimp Global CMO: We Are “Fighting Daily” To Resolve Personalization And Scale Dilemma In Email Marketing
Email marketing allows you to create content that resonates deeply with your audience. However, it’s important to write compelling subject lines, create clear calls to action, monitor analytics and perform A/B testing. You can develop campaigns that lead to sustained growth by refining your strategy based on results. Even better, you’ll be able to drive profits for your business and increase customers in the years to come.
Why is email marketing becoming more effective in 2023?
Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years
CPG Marketing Embraces New Models for Digital Transformation
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).
Alera Health Wins Big at Healthcare Digital Marketing Awards
Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.
Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing
Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.
GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite
GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.
How To Use Email Campaigns to Drive Ecommerce Sales
Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.
Accredible Launches Credential Industry's First Email Campaigns
New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth