Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).
AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities
SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.
Smarter ways to visualize search marketing data in 2025
Go beyond basic SEO or PPC reporting. Transform raw marketing numbers into visual stories that drive decisions and strategy.
Brand storytelling vs. digital performance: Finding the right marketing mix for startup success
Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand apart. This is called the Brand Storytelling.
Amazon Attribution Beta: Update
This broader access means that more sellers than ever can track how their non-Amazon marketing efforts are impacting shoppers and sales on the Amazon site with Amazon Attribution.
Threads is moving to threads.com and adding a bunch of new web features
A messaging app startup had previously owned the domain.
ChatGPT search has 41 million average monthly users in EU
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
The complete guide to high-impact educational video content
Everything you need to know when creating and launching educational videos – strategy, tools, SEO, promotion, performance insights, and more.
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
Wix Email Marketing review 2025
Connect with customers via email with Wix's helpful email marketing tools
Yelp launches 15 AI-powered updates for service brands and restaurants
Yelp now make it easier for businesses to capture high-quality leads, streamline restaurant operations, and deliver better customer experiences.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
Do the upfronts still matter?
The annual ad-buying bonanza can’t survive on nostalgia and sports alone and needs to modernize, says Juice Media CEO Mark Zamuner.
Most consumers will pay 25% more for their favorite brands, survey finds
Positive customer experiences, consistent product quality and long-term brand familiarity drive greater loyalty, a UserTesting study found.
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
EnRoute Growth Platform Unveils EGP SEO Boost+ for Enhanced AI Search Visibility
EGP SEO Boost+ Emerges as a Top All-in-One Platform for SEO, Digital Marketing, and AI Search Visibility
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
Navigating The Complexities Of International PPC Working With Agencies
Scaling PPC across borders? Here’s how to streamline operations and keep campaigns performing across multiple markets.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.