#Branding related marketing articles

Future-Proofing Your Social Marketing Strategy in 2024

Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.

IBM reimagines content creation and digital marketing with Adobe Firefly generative AI

While scrolling your social media feeds last year, you may have been one of hundreds of thousands of people who took notice of this striking image, part of IBM’s “Let’s Create” brand campaign which showcased the company’s focus on co-developing tech solutions with partners.

Litmus Empowers Marketers to Make Every Send Count™ with 24/7 Link Monitoring

Litmus, a leader in email marketing, announces the launch of Link Monitoring in Litmus Email Guardian, the only solution that proactively monitors emails for unexpected changes and now, broken links. As email volume rises, this new feature detects potential issues before they negatively impact subscriber experiences. With 86% of customers abandoning a trusted brand after just two poor experiences, broken links are more than just an inconvenience. Link Monitoring is essential for marketers to create consistent, high-quality email interactions that build trust, boost loyalty, and drive revenue.

Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition

Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.

Mobiquity Technologies Expands Partnership with AWINR Brands, Adding Twelve New Clients to its Digital Marketing Platform

Mobiquity Technologies, Inc. (OTC: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, announces the expansion of its partnership with AWINR, welcoming twelve new online clients to its marketing platform since the collaboration commenced two weeks ago. This collaboration leverages Mobiquity's new Conversion Platform, aimed at boosting both website traffic and sales conversion rates, and enhancing Return on Ad Spend (ROAS).

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

20 Best Marketing Newsletters to Subscribe to in 2024

In this article, we will take a look at the 20 best marketing newsletters to subscribe to in 2024. If you want to skip our detailed analysis, you can go directly to 5 Best Marketing Newsletters to Subscribe to in 2024.

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

NP Digital Reveals Emerging Retail Industry Trends and Challenges

Retail industry professionals detail predictions and fears in NP Digital’s 2024 Retail Reveal

How Email & SMS Marketing Performed in 2023 & One Emerging Channel to Keep an Eye on

Email, SMS, and web push marketing sees record sends, engagement, and orders

Why is email marketing becoming more effective in 2023?

Ian Gibbs, insight director of the Data & Marketing Association (DMA UK) discusses the metrics that show email marketing has become more effective over recent years

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

Email Marketing Trends for 2024: Competitive Differentiators

Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include:

Keyloop Leads powers new Renault customer enquiry portal

The platform developed by the lead management software expert improves the overall user experience and streamlines communication bewtween Renault UK retailers, dealerships, and their customers, providing fast and seamless assistance from phones and desktops.

TATA IPL on digital streaming is set to reinvent the stage for advertisers

TATA IPL 2024 is not just a cricket extravaganza. It's the ultimate platform for advertisers looking to maximise their reach.

Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing

Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

7 forward-looking digital marketing tips for small business owners

This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.

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