A comprehensive guide to lead generation for small businesses

Lead generation can help you obtain potential clients in your sales funnel. But you can only best achieve this goal after fully understanding lead generation for small businesses. However, learning every detail about lead generation can be daunting for someone new to the field. Luckily, this comprehensive guide has eased all your concerns by explaining all you need to learn about lead generation. The insights provided can help a small business owner avoid common pitfalls some entrepreneurs make. In addition, you can use lead generation as a tool to take your company to the next level.

Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

As it played out, Black Friday and Cyber Monday e-commerce sales were up slightly from the previous year's unusual dip. Accounting for inflation, however, indicates the increase in sales was due to the cost of goods rather than an increase in shopping. Cost effectively securing early holiday sales was important, and when it mattered most, brands seemed to shift back and rely more on established and consistently performing opt-in channels like email and SMS — and it worked.

14 Email Marketing Trends to Look Forward to in 2023

The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.

Email Marketing: An In-Depth Guide

From developing a strategy to building a list to tracking results, this guide covers everything email marketing.

50 Small Business Advertising Ideas to Consider in 2023

Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are tons of different advertising avenues for each business to consider. Read on for a guide.

Sir Martin Sorrell: Performance Is A Lifeline For The Modern-Day Digital Ad Industry

When the economy is good, advertisers spend on branding. But that’s not the case when times are lean, Sir Martin Sorrell, executive chairman of S4 Capital, told AdExchanger. Serious economic headwinds and inflation, plus ongoing international conflicts, all impact advertising spend, and that means companies need to get choosier about their tech investments to keep growing competitively, said the former WPP CEO.

10 Marketing Automation Best Practices Generated by ChatGPT

Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

Best Ways to Solve the Chicken-and-Egg Problem for a Multi-Vendor Marketplace

The ecommerce industry is rapidly growing, and with it, the demand for multi-vendor marketplaces. A multi-vendor marketplace is an online platform that allows multiple sellers to sell their products to customers through a single website. it comes to dealing with the “chicken-and-egg problem”. In this article, we will explore the best ways to solve the chicken-and-egg problem for a multi-vendor marketplace.

New Ocean Health Solutions Promotes Marnie Hall to Chief Marketing and Strategy Officer

New Ocean Health Solutions is a leading software design and development company that empowers organizations to address population health through its broad enterprise mobile health management platform that includes health and well-being solutions that address chronic conditions, mental health, and lifestyle management.

What You Should Do in Your First 3 Months as Chief Marketing Officer

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.

Adopting Mobile Marketing To Increase Consumer Engagement in 2023-24

Mobile optimisation for websites and apps is crucial to scaling your digital presence. Data from Think With Google suggests that 63% of smartphone users prefer purchasing from companies having mobile-friendly websites or apps. This mobile marketing channel permits a brand to send text messages to users who have agreed to the same. It has the highest open rate at 98%, with 90% of the text messages being read within the first 3 minutes of receiving the message.

7 Reasons Your Business Should Invest in Digital Marketing Services

It’s the digital age, and it’s more important than ever for businesses to have a strong online presence. Social media rules the world, and no matter how good your service is, a bad website can end up being a turn off. You may have an idea how to do things, but aren’t reaching enough people. But with the right digital marketing services, you can get new customers and create an efficient lead generation strategy that drives long-term growth.

5 Ways To Make Your Marketing E-mails More Personal – Without Personalization

Let's look at seven ways to make your email hit harder without using actual personalization or data.

Social Media Marketing Tips for Financial Advisors

Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an opportunity to connect with prospects and current clients on a scale that's unmatched. Knowing how to approach social media marketing for financial advisors is essential to carving out a niche for your brand in a competitive landscape. Ready to tackle your marketing plan and start scaling your business? Here's how to get started.

Why do you need email marketing for your retail business?

Advantages of using e-mail marketing for your retail business, Ideas to include in your email marketing strategy for the retail sector

How to Improve Your Content Marketing Sales Funnel

If your goal is to drive users through your sales funnel with content marketing, you should understand the type of content that works well at each level. Today, I will share several strategies you can use to attract users to your business and improve sales across all stages of your sales funnel.

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships

Motiva AI today announced Motiva Generator™, a new product that combines the large language models (LLMs) created by OpenAI and Google with customers' own content and performance data. Motiva Generator is a new way for marketers to create highly effective messaging based on what types of content and personalized strategies have worked in the past. Generator leverages specific, historical data to actively tune and shape the content-writing capabilities of the best Large Language Models. New features combine the Large Language Models behind ChatGPT with company-owned data to produce more effective marketing content at a dramatically lower cost.

• Outbound vs inbound marketing - where should I spend my money?

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve your objectives. In both cases, the aim is to catch the audience’s attention, so they buy our products or services. But they use completely different methods and techniques to accomplish this.

The Rapidly Evolving Martech Landscape: What to Anticipate in 2023

As every industry braces for the challenges of the year ahead, new trends are set to rise as technology innovates faster than ever. From overcoming the anticipated economic slowdown to applying advancements of AI in marketing to leveraging first- and zero-party data, here are a few of the ways we can expect the martech sector to evolve in 2023.