How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

10 examples of brilliantly executed email marketing campaigns

E-mail marketing is key to your business’s success, and designing an effective HTML newsletter to promote your business is one such method. Before putting pen to paper, consider going through your own inbox in order to take note of what stands out to you. Below are 10 examples of brilliantly executed emails that each have their own unique attributes.

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

Ghana: 5 Ways Brands Can Leverage Digital Marketing to Generate Sales

Increased use of the internet by consumers has led to the growth of digital marketing methods and even digital marketing agencies that leverage consumer online presence to the hilt. These online marketing methods come with a lowered expenditure compared to their traditional counterparts. They also deliver more measurable results at a more scalable and faster rate. The following are some of the most effective online marketing methods that you can deploy to boost your business sales today.

A Small Business Guide to Email Branding

You’ll never get a second chance to make that first impression, so don’t overlook your emails when you approach brand development. From your subject line to your font and color options -- and even your email background -- you want to captivate and delight your customers. And don’t neglect email marketing as something that’s only for larger businesses with vast budgets. Small business email marketing, done right, can help level the playing field and let you connect directly with your customers.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Let’s look at some available tools to turn window shoppers into paying customers.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

Marketing 1-0-1: Indian SaaS Startups’ Guide To Building A Perfect Marketing Plan From Scratch

In this guide, we’ll break down everything you need to know about building a solid marketing plan for your SaaS product from scratch to help you scale in this crowded marketplace.

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

All You Need to Know About E-books but Were Afraid to Ask

This article explains how e-books can help you connect with your audience, build your brand, educate your prospects, and generate leads. Writing an e-book might seem like a task as mammoth as winning the Nobel Prize in Literature if you’ve never done it before. But don’t worry, you don’t have to write 80,000-100,000 words of beautiful prose that change readers’ lives to create an e-book. This article aims to simplify the process by explaining what an e-book is, detailing the benefits, and describing how to use e-books in your content marketing strategy.

Local Video Marketing: 4 Ways To Win With Video

Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.

Email template size to match the campaign goal and occasion

Making successful email campaigns never happens without a good and detailed plan, which includes all the template features. It should be visually appealing, easy to read, and simple to view on different devices. That is why searching for optimal sizes and designs is so crucial.

How to Make a Company’s Marketing Stand Out Against Rivals

How do you make your marketing stand out? You can drive people to your business and create a strong relationship with them with the right content. But how do you make that content stand out? Here are ways to make a company’s marketing stand out against rivals.

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies

The South Dakota Department of Tourism announced new marketing partnerships today as it looks to expand and grow the state’s brand and marketing footprint. After a competitive request for proposal process (RFP), the South Dakota Department of Tourism has chosen to establish partnerships with four advertising and public relations firms beginning July 1, 2022.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

Strategies for an Engaging Drip Campaign

Drip marketing is a permission-based marketing campaign that is delivered over a series of emails or newsletters. Here are some things to consider when creating your first drip campaign In agriculture, there’s this farming technique called drip irrigation. Also known as trickle irrigation, it’s a micro-irrigation system that delivers just enough water and nutrients to a plant’s roots at exactly the right time. This way, each plant receives what it needs, when it needs it, for optimum growth. Drip marketing works in a similar fashion. It “drips” helpful content and information in the right amounts to the people who need them, when they need them. When done properly, it’s one of the most powerful ways to create awareness for brands, as well as increase engagement and maximize conversions.

Key Digital Marketing Statistics to Support Creative Advertising Strategies in 2022

Digital Marketing Statistics: The space of digital content marketing keeps changing frequently. Things that are essential today might not be potent enough in the future. Marketing professionals need to be updated with the latest statistics on content marketing, search engine optimization or paid promotion to meet customers’ demands and offer a personalized consumer experience. Here we have come up with the latest digital marketing statistics that will show how huge the digital marketing space has become in the past few years.

Main Strategies to Promote Your Online Business

Today, the Internet and social media development allow people to create companies that operate solely in the digital sphere. Such businesses depend on online business promotion, while their owners carefully pick where to promote their brand online. Choosing the right approach needs an understanding of the main ways to promote business. Read on to know more about online business promotion and get tips on how to advertise your business there.