How To Use QR Codes To Achieve Experiential Roi

Now that the road has been paved for instant physical-to-digital connectivity, marketers need to think carefully about how to choose a QR platform that will offer contextually relevant content while integrating first-party data with their existing systems.

76ers Buy Black Program Opens Applications for Black Business Owners in Greater Philadelphia Region

The Philadelphia 76ers have announced that the second annual round of applications for the 76ers Buy Black Program will begin today and continue through Dec. 10 at midnight via Sixers.com/BuyBlack.

Benefits of affiliate marketing campaigns for small businesses

Unlike other techniques, affiliate marketing, on the other hand, can directly help you increase sales. Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.

Holiday Email Marketing Best Practices

The holiday season is the most special time of the year and a huge opportunity for publishers to shine. To have a successful holiday email marketing strategy you need to focus on meeting your audience’s needs and expectations, not only to sell your products. There is no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive.

Five Email Marketing Tips For The Holiday Season

Each brand competes for the attention of the consumer and uses email marketing to broadcast its special offers. I think that if there is one thing all modern consumers can agree upon, it is that a deal will always be in demand.

What Is a Marketing Deck? Tips, Examples, and Templates

An effective marketing pitch deck should be easy to understand, convey trustworthiness, and be persuasive enough to elicit fear of missing out from your audience.

3 Email Specifics Marketing Grads Should Be Aware Of

Email marketing, according to several data agencies, may return $ 44 for every dollar spent, making it one of the most cost-effective promotion techniques accessible. Email marketing is still a powerful and growing marketing channel, with a global reach of over 3.9 billion people. Not only does it have more users than Twitter, Facebook, and Instagram combined, but it also has more than half of the world’s population.

IMPROVING EFFICIENCY & INCREASING PROFIT WITH PROCESS-FOCUSED MARKETING

You must look at the sales and marketing process as a whole. By focusing on the entire sales and marketing system from beginning to end you create a meaningful journey for your customer, that will be sure to build a lasting relationship. Process-focused marketing looks at the sales and marketing process as a whole, in three steps.

Integrated Marketing: How To Get Started The Right Way

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

Cyber Monday? Cyber Weekend? Cyber Week? It's the busiest ecommerce time of the year

Cyber Monday is Nov. 29, but the emails started way sooner. Sale alerts from my favorite brands started flooding my inbox before I had even torn off the Oct. 31 page of my "Doug the Pug" calendar. As November continued, the sheer volume of holiday promotional emails I received started to get a bit ridiculous.

TOP 5 SOCIAL MEDIA MARKETING TRENDS TO LOOK OUT FOR IN 2022

With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022.

8 Ways To Build An Effective Marketing Campaign On A Tight Budget

These ideas can drive revenue even when spending is limited

MarTech Interview with Jeff Samuels, COO at Iterable

Jeff Samuels, COO at Iterable shares a few top B2B personalization and marketing data trends in this interview with MarTech Series:

Opinion: What to expect from marketing in 2022

The marketers that win in the future will be the ones who focus on the long game instead of trying to grow more quickly. They’ll invest in relationships, in-person, virtual and digital, and they’ll be valuable to their customers before they’re ready to buy, when they’re ready, and after they’ve bought. Focus on building relationships at scale, provide value, track what you can and trust the process even when you can’t track everything.

Stripo.email Released an Ultimate Guide to Email Gamification

When email gamification performs, how to start off with it on the right foot, what benefits it brings, and what possible ways and tools there are out there to let you build gamified emails with little to no coding skills, at no cost — Stripo shares the answers to these questions in their eBook.

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

Post-COVID marketing – everything to know

It’s fine if you cannot make sense of all the changes by the COVID-19 crisis. We’ve had pandemics and economic downturns, but they never happened on such a scale before. Fortunately, this article will show you all the latest consumer and marketing trends that can help plan your next marketing campaign! We will have to start by discussing how people are now acting and thinking because of COVID-19. Then, we’ll recommend the strategies you’ll need for your next marketing campaign. You’ll also explain how your company may work with these insights.

HOW TO USE EMAIL MARKETING TO BOOST YOUR PHOTOGRAPHY BUSINESS

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

Influencer marketing for mobile app promotion

It’s not enough to spend money and time on developing a mobile app. With millions of apps around, you need to promote your app and make it stand out effectively. The proper mobile app promotion techniques and strategies increase your app visibility and demand to reach your target audience. Here are six of the best and effective mobile app promotion strategies available.

2022 marketing resolutions for capturing new business in a digital-first world

Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.