7 Tips to Master Email Deliverability and Boost Email ROI

Email marketing has the greatest ROI potential of any marketing channel out there, at $36 for every dollar spent. As a marketer, you grasp the earning possibilities and understand how valuable your email list is. Sending useful content is an effective way to grow it, but that’s not enough. The cleverest emails in the world are worthless if they don’t land in the inbox. That’s why, as a diligent email professional, you need to be knowledgeable about email deliverability and work to improve it.

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.

ZeroBounce Named to Inc.’s Inaugural Power Partner Awards

Email validation and deliverability company ZeroBounce was named to the inaugural Power Partner Awards, Inc. magazine announced today. The roundup highlights B2B partners that support startups across all business functions and empower growth. Out of thousands of applicants, Inc. Business Media selected only 252 firms around the globe that have proven track records supporting entrepreneurs and helping startups grow. The list honors companies in marketing and advertising, health and human resources, financial planning, engineering, logistics, and security, as well as other areas of business.

Are Your Email Marketing Campaigns Failing to Make An Impact and Generate Results?

Why Email Marketing Isn’t Dead: Everyone is using and will be using email, Email marketing delivers strong ROI, It is the preferred business communication, Email marketing is flexible and measurable, Emails are cost-effective. There are around 5.5 billion email accounts in use and 90% of emails are delivered to the correct inbox globally.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

Overall, the new dimensions can help marketers plan for more sophisticated understanding of customer behavior. They arrive just in time as marketing teams further develop their work plans during the transition period to Google Analytics 4.

Is your communications platform ready for the new consumer duty?

Looking ahead to the FCA’s new Consumer Duty rules, Faith Liversedge shares some practical tips on why and how your advice business should be reviewing the email tools you use to support your all-important client communication process.

10 Best Landing Page Builders For Marketers 2022

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.