Calix Sets the Stage for Omnichannel Marketing With Mailchimp Integration, the First of Many Integrations That Will Radically Simplify Campaign Execution Through Intelligent Automation

Today’s announcement marks the first of many integrations with marketing technologies that bring sophistication to broadband businesses of all sizes”

Google Analytics Guide: 35 Key Metrics and Features

The first thing is to create an account and configure it for your website. Then I will explain how the Google Analytics interface (the buttons) is used so that you know how to move and navigate through it. Before starting in the 4 main areas of the tools, I will also explain what are the basic metrics that you will see later in all the reports mean. Are you ready? Let’s go there!:

Email Marketing That Really Works: 5 Tips On How to Improve Your Delivery Rate

The key word here is relevance. Because only if your mailings are relevant and interesting will they be opened, read and clicked by your recipients. And that in turn has a positive effect on the performance and deliverability of your newsletter campaign.

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.

10 Copywriting Tips to Rock Your Digital Marketing

Using copywriting skills for your clients is another way to ensure that your company is achieving the results you want. To get started with the process, it’s helpful to know exactly what copywriting is and why it’s important.

Why Your Sales Team Needs to be Trained in Digital Marketing

Digital marketing should be an integral part of your marketing plan and there are specific ways of doing it. Let’s take a look at the importance of training the sales team on digital marketing.

How to validate email and avoid frauds?

If you are using email for your company's marketing actions, it is essential that you check that these addresses to be real. In this post, we tell you how to validate an email and avoid bounced emails that may affect the statistics of your marketing campaigns.

Why Regular Email List Validation is Important

Is it possible to have a zero bounce rate in email marketing? Email list monitoring ensures a clean email list whenever you’re ready to embark on a campaign. When you hire DeBounce for your email list monitoring not only will you save time but also not have to deal with it manually.

Legal Marketing Campaign Measurement and Analytics: Part 8 Good2bSocial Academy

This week, we’re diving into the final module of the course, law firm readership analytics. Good2bSocial’s Digital Marketing Certification provides legal marketers with a framework for understanding digital technologies in the context of marketing and business development for law firms and helps law firms’ assess the baseline knowledge of their staff or potential hires. The course features webinars, articles and videos on key legal marketing topics, including how to measure law firm website analytics.

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.