3 Essential Email Marketing Metrics you should Track & How to Improve Them [Infographic]

Are you looking for ways to measure the success of your email marketing strategy? Want to know the metrics to track to establish how successful your marketing emails are? The team from Salesforce share the essential email marketing metrics to measure in this infographic. Here’s a quick summary: Open rate, Bounce rate, Click-through rate. Check out the infographic for more detail.

Unlock the Potential of Subscription Confirmation Emails

A subscription confirmation newsletter is more than meets the eye. It is a real deal-breaker. When done right it turns a regular visitor into a loyal subscriber, starting relationships on a good note and securing the right attitude towards your brand. When done wrong, it fails the entire mission. Let us break it down into essentials and get some useful insights as to how to unlock the potential of this unremarkable transactional newsletter that is a dark horse of email marketing.

DEMAND CURVE: EMAIL MARKETING TACTICS THAT CONVERT SUBSCRIBERS INTO CUSTOMERS

To understand how to use email marketing effectively, we interviewed email marketers at this year’s fastest-growing startups. This post covers the most profitable tactics they use that capture 80% of the value using 20% of the effort.

How Digital Marketing Can Give Small Businesses an Extra Edge

Digital marketing enables small business owners to fight equally against the industry giants. It helps businesses stay current with digital trends and appeal to a wider audience, all the while securing client loyalty. With over 70% of buyers preferring to learn about a product through online content rather than traditional advertising, an online presence has become a necessity.

Increase Lead Conversions With a Marketing Automation Audit

When was the last time you conducted a marketing automation audit? If your contacts are not converting to qualified leads, your marketing automation may be out of sync with the needs of your potential buyers. Improve your lead conversions with a marketing automation audit that uncovers missteps and gaps in your marketing content and lead nurturing.

How to Navigate Blind Spots in Marketing Campaigns

Marketers are awash in more data than we can reasonably use. Most of us probably look at 5% (or less!) of all available data in Google Analytics. The currency of an internal marketing presentation is metrics: page views, time on page, bounce rate, open rate, clickthrough rate and much more.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

5 Reasons to Prioritize Email List Hygiene for Marketing Success

Do you know that your email list hygiene can make or break your next marketing campaign? Not sure what this term means? Email list hygiene is the process of weeding out cold or decayed contacts and retaining the responsive ones. There is nothing wrong with letting go of a chunk of dead contacts from your email lists to make it more effective. In fact, if you don’t indulge in this practice, your sales and marketing teams can experience a steep dip in lead engagement rates. If these professionals work with an unhygienic email list, they will struggle to meet their monthly or quarterly quotas, which will thwart their morale. But, this is not where the story ends! Here are 5 More Reasons Why a Hygienic Email List Should Be Your Marketing Priority.

Does Marketing to Third Party Email Data Work?

As with your email marketing efforts to your first party lists, there are a host of things to get as right and as tight as possible.

10 of the Best Email List Scrubbing Software Tools to Gather Accurate Email Data

Email scrubbing refers to the practice of eliminating from your email list all of the addresses belonging to contacts who are non-responsive or who no longer use that email as a point of contact. The reason why you want to do this regularly is because if you exclusively send communications to people who want to hear from you, you’ll increase your open and click-through rates — in turn improving the quality of your leads and ultimately resulting in a higher conversion rate.

E-commerce Analytics: How to Drive More Sales with Data

To take your e-commerce brand further, you need to start relying on data more than ever before. And we’re not talking about generalized market research data. We’re talking about specific, precise, personalized data about your customers and their preferences. Let’s dive into the world of e-commerce analytics and explore how data can help you drive more sales.

How Email Lists Can Ruin Marketing Campaigns, Cost More Than Just Money

Many data companies sell email marketing lists without worrying about the quality of the content. Sky Cassidy, CEO of MountainTop Data, explains why it is crucial to have more than one provider to make sure a list is in outstanding shape.

The Dos and Don’ts of Email Marketing

It’s odd to think there was a time when we didn’t have the luxury of emails. And now, in 2021, although it may be unexpected, it is still the most popular way for businesses to communicate with their customers. In fact, 80% of small businesses rely on email as their primary customer growth and retention channel. At the same time, even if people open an email, they may not engage with the content. Check out these critical email marketing do’s and don’ts to get the most out of your email marketing.

Benchmark Email Marketing: Using Your Campaign Data for Good

At first, benchmark email marketing can seem like it’s just for SEO experts and the high-budget marketing departments of major corporations. Not so. With a marketer-friendly email service provider, you can track your campaign performance over time and start driving more traffic with your emails.