What Is Bulk Email Verification

When you are launching email campaigns, you need to take care of dozens of aspects that will determine its success or failure. Bulk email validation is one of such aspects, and it plays a great role to support a good sender reputation, as well as guaranteeing high open and conversion rates. Let’s contemplate the major points you should know about bulk email verification software and its value.

7 Ways To Use Email To Boost Organic Traffic

Email marketing can do more than help you find and engage with new customers. It can also improve your search engine rankings.

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

Jumpstart your commercial email marketing company: the steps to take

When a business wishes to expand its services, the most crucial tool to utilize is email marketing. It helps your business to take the right step towards the right direction.

17 Digital Marketing Metrics to Measure — The Ultimate Guide

Digital Marketing can be overwhelming & messy if you’re not carefully measuring the right metrics.

Email Analytics: The Top 6 Metrics You Need to Start Tracking Today

Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

How to make your email campaigns successful

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Optimise your email delivery systems to improve your marketing return

When emails are properly authenticated, they are less likely to be marked as spoofing or phishing, says Everlytic

Soft Bounce vs. Hard Bounce Email: What’s the Difference?

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

Leader Insights , Thought Email Marketing Was Dead? Think Again

DIGIT caught up with Jude Duncan, Email Marketing Manager at schuh to discuss the power of email marketing and why it’s far from dead and buried.

Phonexa Launches HitMetrix to Help Clients Optimize Conversion Rates, Uncover Behavior Data Analytics

Marketing automation platform Phonexa is further adding value and unmatched potential to its turnkey software suite with the debut of HitMetrix, a user behavior recording and analytics product that helps lead generators and publishers optimize website conversion rates.