MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io

Brian Thomas, VP of Product and Design at Customer.io shares a few proven product marketing must-dos and best practices in this quick catch-up:

How To Attract Customers by Email

As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule still applies, marketers must develop approaches and strategies that grab customers’ attention in the first two seconds and keep it long-term. So how can brands ensure that their email efforts remain fresh and compelling? Naturally, aimless spamming is no longer an option. But, fighting for customer attention is a task email marketers must tackle daily.

MarTech Interview with Austin Harrison, CEO at Northbeam

Austin Harrison, CEO at Northbeam catches up with MarTechSeries to chat about adtech/martech tips for today’s evolving online marketplace:

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

Building a Prospecting Motion: How to Outreach Like a Pro

Sourcing and prioritizing accounts, Creating impactful content for outreach, Pro tips for success.

Digital marketing: Best practices and strategies for your brand

Now that the internet is so deeply intertwined with our everyday lives, maybe the real question is “what isn’t digital marketing?”. That’s what we’ll be exploring in this article, along with the foundational channels and tactics marketers will need to keep in mind as they plan for success today, tomorrow and beyond.

What Brands Need To Know About Facebook Marketing

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target audience is over 30, Facebook is still an extremely relevant platform to reach and engage customers. Let's take a look at Facebook marketing, demographics, advertising, best practices and insights about how brands can best use Facebook to reach their target audiences.

7 Tips for Small Business Marketing

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

Adobe : The Engager, Veronica Lazarovici, scales revenue growth without the hustle

Our winner of the 2022 Adobe Experience Maker Award in The Engager category, Veronica Lazarovici, lives up to the mission of her company, Alma, which makes it easier to find quality mental healthcare. "I'm going against the hustle wave," she told me. "I like to think that my productivity hack is just taking regular time off. After a recharge, I work better, have more patience, more creative ideas, and more problem-solving abilities." Veronica sat down with me from her holiday in Romania to share more about what it takes to be an award-winning marketing operations leader.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

Can the approach to marketing education produce more valuable marketers?

The role of marketing has drastically changed over the past fifty years and has undergone a transformation of note. With the mainstreaming of the internet, the new technology, AI advancements, the role social media now plays in the sales cycle, and the connectivity to the world that we now have access to, marketing has evolved into a school in its own right.

How to Automate and Optimize Direct Mail Campaigns

Direct mail has long been an effective marketing strategy. Why has it taken a back seat to digital channels?  The primary reason is that direct mail campaign execution has historically required lots of time and manual effort. Many organizations have also taken a siloed approach to direct mail, making it difficult to measure success in conjunction with other strategies. These obstacles prevent marketers from taking advantage of the power of direct mail. As we enter the new world of omnichannel marketing, marketers need to bolster their omnichannel strategy and combine digital and physical channels. Marketers today must take advantage of various channels to stand out in a noisy market, engage with consumers, and drive revenue growth and ROI.

Lead Nurturing Strategies To Drive Positive Results For Your eLearning Business

Nurturing leads is essential to any eLearning business that aims for company growth. So, take a deep breath as this article explains how eLearning marketing professionals can build stronger relationships with customers via lead nurturing.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

5 text marketing ideas to grow your practice

Texting is a powerful marketing tool that has the ability to drive more patients to book appointments with you, increase referrals, and boost revenue. Particularly when combined with other marketing strategies — such as social media, blogging, and email marketing — texting lifts your communications to a new level. Once you understand the HIPAA nuances of texting in the healthcare space, these five SMS marketing tips will help you nurture patient relationships, and establish a stronger presence for your practice so you can ultimately drive growth and efficiency.