#BestPractices related marketing articles

Staying Competitive Against Big Businesses: Best Practices for Advertising Your Small Business

There are a variety of ways to advertise your small business. Different forms of advertising can have varying outcomes for a business depending on a number of factors, like the industry you operate in, your advertising budget, and your expected ROI.

Marketing Attribution: Best Practices

In today’s digital environment, marketers must interact with their clients across several channels, and this is a fundamental requirement. So, marketers need to make sure that the buyer’s journey with brands via multiple touchpoints is an incredible one so they make a purchase. So, to make this experience incredible for the customer, marketing attribution comes into the picture.

Designing Effective E-mail Marketing Graphics

One of the key components of email marketing is compelling graphics. Not only do they make emails more visually appealing, but they also help to grab the reader’s attention and convey important information. In this article, we will explore some tips and best practices for designing effective email marketing graphics. As for the resources, like templates, fonts, or mockups, you can get plenty of those from The Designest — and that’s not to mention handy inspirational content.

How to enhance your email marketing campaigns with augmented reality

Joel Jacovou of Zappar unveils the magic of using augmented reality (AR) in email marketing campaigns for increased open rates and engagement.

Social Media Who? Why Email Marketing is the Ultimate Conversion Machine

Key Takeaways: Building an engaged and targeted email list is essential. Creating high-quality content and personalizing your emails can drive conversions and build strong relationships with your audience. Continually refine your strategy based on metrics to improve the effectiveness of your email marketing campaigns. So what are you waiting for? So start building that email list today and watch your business grow!

Brokers' best asset is their client database

Brokers could maximise the investment they have made to acquire new customers with better email marketing strategies, according to ActivePipe’s general manager of mortgage channel, Paul Smith.

Scaling ecommerce brands in 2023: Strategies and best practices

Steps to prepare processes, including anticipating and accommodating for significant changes when scaling your ecommerce brand

Best Examples of ChatGPT Email Marketing Prompts

ChatGPT is a great tool for email marketers. Not only can it help you write emails faster, but it can give you unique ideas for your campaigns, make split testing a breeze, and even provide you with valuable feedback and advice whenever you need it.

Regie.ai Closes A-Round Funding With Additional $6 Million Investment from Khosla Ventures, Totaling $20.8 Million

AI-powered SaaS platform, Regie.ai, to use the additional investment to further already rapid growth accelerated by momentum in the generative AI technological landscape.

Event Tech Check: New Tools for Email Marketing, On-Site Printing, Business Travel, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Mailchimp Email Templates Free Download: A Comprehensive Guide for Email Marketers

Using email templates can save you time and money while still allowing you to create visually appealing and effective emails.

How to Craft Engaging Internal Newsletters That Grab Attention

In this blog post, you'll learn more about internal newsletters, plus how to create fun, engaging, and useful newsletters that your employees will actually open and read. It's a great way to update employees on the progress of various projects and upcoming changes or events. Internal newsletters quickly disseminate information to a large group of people at once, keeping everyone on the same page. They connect your workforce and help maintain an efficient and productive work environment.

3 Ways Technology Can Help Businesses Stay on Track During Economic Uncertainty

While their industry may not be recession-proof, businesses can come close by investing in technology, like a customer relationship management (CRM) and marketing automation platform, to get ahead of challenges down the line by reducing marketing costs, increasing customer retention and leveraging data to prioritize which customers to engage with.

Constant Contact Launches Marketing Podcast for Small Business

The podcast is intended to provide small business owners and marketers with tips, insights, and best practices for marketing their businesses effectively.According to a press release by Constant Contact, the “Be a Marketer” podcast will cover a wide range of topics, including email marketing, social media marketing, content marketing, and search engine optimization. The podcast will feature interviews with marketing experts, entrepreneurs, and small business owners who have achieved success through effective marketing strategies.

Jasper AI Writing Tool For Email Marketing Copy & Landing Page Design Updated

With the new update, Jasper now includes several advanced features to optimize marketing campaigns and web copy creation for businesses and entrepreneurs. Content is unique, plagiarism-free, and generated with SEO best practices in mind.

What to do When Your Email Marketing Strategy isn't Working

Understand your customer and their interests, Understand Copywriting Best Practices, Segment your email list, Optimize your emails for mobile devices, Marketing automation

Lead Generation: How To Get Started

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. In this piece, we’ll take a closer look at lead generation, discussing the different types of leads you could attract and providing some strategies and examples for lead gen that you can put to use right away.

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