B2B email marketing tips & best practices + Free Template

Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

Benefits of sending marketing emails

Email marketing is an efficient way to make relationships with clients.

Email Marketing List Maintenance Best Practices

Email marketing is most effective when based on an up-to-date and accurate email list. These best practices will ensure your email list is up to the task.

Email Marketing Best Practices and Predictions for 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Why Your Sales Emails Aren't Working, and What to Do About It

Keep your sales emails out of recipients' trash by deploying these five best practices

Improve your Campaign with Gift Card Emails: Best Practices and Examples

Gift card newsletters can do lots of things: earn loyalty, advocate brand, strengthen relationships, drive traffic to the website, and raise revenue. They work exceptionally well with cart recovery programs and all other types of re-engagement campaigns. They result in returns with a reasonable sacrifice.

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

The True Effect of Engaging Visuals in Email Campaigns

Even the best email copy needs a strong visual element. Images and videos can lead to much better email performance. Visual content allows you to strengthen your message and include information that can’t be communicated with text.

Guide to Customer Appreciation Emails, Examples and Best Practices

Let’s break down customer appreciation newsletters so you can transform cold digital surroundings into a pleasant place to be.

Automated Email Sequence Examples

Automated email sequences can keep your customers engaged based on their actions and behaviors.