MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Gavin Laugenie, Global Head of Content at dotdigital shares more on what it takes to boost value in your marketing outlook keeping more than just preferences and trust in mind:

MarTech Interview with Gregory Zakowicz, Director of Content, Omnisend

Gregory Zakowicz, Director of Content, Omnisend shares his thoughts on the top challenges that can be a hindrance to brand growth while sharing a few best practices and tips that can help power future content marketing initiatives:

Optimizing Your Email Marketing In 2021

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

Top 12 Most Common Content Marketing Mistakes to Avoid

Google search traffic took a massive leap from a pre-pandemic average of 3.6 billion searches per day to more than 6 billion daily after March 2020. And that trend isn’t showing any signs of slowing down yet.

Email Marketing Best Practices for Black Friday and Cyber Monday

Want to make sure that all your target customers come to your store on Black Friday or visit your e-commerce shop on Cyber Monday? You need to use email marketing in conjunction with your other marketing efforts, including paid ads, social media marketing, and more.

Apple’s iOS15 Changes: What Does it Mean for Email Marketing and the Potential Impact on Inbox Performance?

What email senders and marketers can do to minimise the impact on performance: Subject line testing, List hygiene management, Algorithms to support engagements, Updates to data strategies, Monitor inbox placement

The Future of Online Shopping Is 'Buy Now, Pay Later'

What entrepreneurs should know about consumer needs and wants.

Breaking Down Marketing Silos: Getting Content Marketing a Seat at the Table

Too often, content marketing is treated as something separate from the rest of your brand's marketing. As a result, brands lose out on opportunities to amplify their content marketing efforts and support initiatives across the full marketing and sales organization. Breaking down marketing silos can help maximize your brand's results and prevent you from missing critical opportunities along the way.

What Are the 7 Email Design Best Practices Marketers Should Follow

Designing Emails can get tricky and overwhelming for first-timers. There are so many variations in design and every small change can make a big difference in an email’s marketing effectiveness. But knowing what design features are a must and how to design them can make your job as a marketer a bit easier. Read on for the seven best email design practices that all marketers should follow.

Social Media Optimization: 60+ Tips & Tools for Every Platform

So in this post, I’m going to define social media optimization and provide tips, checklists, and tools to optimize your marketing efforts on the following platforms: Facebook, YouTube, Instagram, LinkedIn, Twitter, TikTok, Snapchat, Pinterest

What are the best benefits and practices associated with the concept of email drip marketing?

An email drip campaign is the topmost quality marketing technique that will be based upon simply sending messages at a specific tempo to the concerned people at any point in time. It can include several kinds of things like daily reminders, Weekly specials, monthly updates and eagerly renewal notices to the concerned consumers in the whole process.

How to create a great e-commerce website

Due to this increase in consumer demand for e-commerce, Appetite Creative has seen a surge in interest from brands for e-commerce website design services. As website design experts, we want to share our top tips for creating an effective and valuable e-commerce website.

9 Ways Caribbean Businesses Can Use Digital Marketing To Compete Globally

No form of traditional advertising will suffice if you want to reach a global audience, so it’s important to understand how you can use modern marketing methods to bring in business from abroad.

120 Types of Content to Use in Your B2B Marketing Plans

If we put the entire journey of a potential buyer, it can be put into 3 buckets: i. Awareness, ii. Consideration iii, Decision. The next question that comes to mind for every B2B marketer is if the content is key then what kind of content should a marketer focus on? Well, it completely depends on the kind of marketing strategy and what your objectives are?

How to Prepare Your Email Marketing Strategy for iOS 15

To adapt, it is crucial to embrace these changes. Therefore, respect customer privacy, give subscribers a chance to tell what they want and how they want to communicate with your brand, improve your relationships, focus on bringing actual value to the clients, and keep up with the community and events.

The 7 Rules of B2B Email Marketing (Plus 4 Examples We Love)

It’s wild to think that the first email was sent 40 years ago, and even if we’ve moved on to texting and social media, we still haven’t replaced this mode of communication. Email marketing is still a dependable marketing channel for so many businesses looking for meaningful results—whether that’s building trust, nurturing leads, or converting contacts into customers. That’s why today we’re going to share the seven B2B email marketing rules you need to follow—plus some examples for inspiration. Let’s get started.

The 2021 Email Deliverability Guide for eCommerce Businesses

Email can be a big part of your eCommerce success. It might be already. But it can be an even bigger part if you get more emails opened and clicked. To achieve that, you’d have to follow the latest email deliverability practices. They’re really simple, plus they can make your email marketing better.

How to Write a Price Increase Letter: 10 Tips and Examples

So how do you increase prices without losing customers? It’s all in the delivery. Which is why I’m going to share with you how to write a perfect price increase letter (or email or announcement). I’m going to cover: Common justifications for a price increase. Best practices for communicating a price increase to your customers. Price increase letter examples and tips to help you write your own.