Four tips to supercharge your email marketing

At SWFL Inc., we had the pleasure of sitting down with Nella DeCesare from WBN Marketing and discussed how you can supercharge your email marketing efforts and optimize the time you spend doing it. Here are four tips that came from that conversation:

5 helpful marketing tools for startups

Here are five helpful marketing tools that will make it easier to get the word out about your brand – regularly, affordably and creatively.

The Ultimate Guide to Email Marketing for Attorneys

Right now, email is one of the most popular marketing channels, and for good reason. HubSpot research says that email generates $42 for every dollar spent. If you’re not currently investing in email marketing, you might be overwhelmed and unsure of where to start. Here’s everything you need to know about email marketing for attorneys.

How Can Ai Help Improve Lead Generation ?

7 Ways AI Can Boost Your Lead Gen

Email Marketing Best Practices

Email marketing is one of the best marketing channels for plumbing business owners because it complements the human and personal nature of running a small business.

4 Highly Effective Ways To Get More Leads Onto Your eMail List

In this article, we cover a broad range of best practices that you can apply to maximize leads and grow your email list effortlessly.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

5 Best Marketing Strategies To Grow Your Small Business

Are you looking for ways to grow your small business? If so, you’re in luck. You can use several marketing strategies to get your business off the ground and running. This article, we’ll look at best marketing strategies for small businesses. Whether you’re just starting or have been in business for a while, check out these tips.

Drip Campaigns for B2B Marketers: Tips and Best Practices

A drip campaign is a series of emails pre-planned and sent across by a brand to a specific set of customers between pre-defined intervals. As these emails are triggered by a specific action, they can be very useful for moving prospects towards the buyer’s journey, in turn, strengthening the relationship with existing customers.

B2B leaders unveil the secrets of improving email CTRs

With more than 333bn emails to be sent and received this year (growing to 376bn in 2025), emails remain the widest use of communication in the world.

MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

Soft Bounce vs. Hard Bounce Email: What’s the Difference?

Soft and hard bounce emails can hurt your email marketing campaigns. Read this guide to learn the difference between them and how you can prevent them. Email hard bounces are a threat to your email marketing campaigns. They hurt your email deliverability, wreck your sender reputation, cause you to be blacklisted -- and they keep you from reaching your customers.It’s a plague you absolutely must avoid. Industry standards dictate that a 2% hard email bounce rate is acceptable. I don’t know what your bounce rates are or if you’re even tracking them, but if you get anything over 2%, you need to look closely at your email campaigns and come up with a fix to decrease that number.

10 Engaging Newsletter Ideas to Grow Your Small Business

Among email marketing campaigns, newsletters naturally offer a personalized experience for your subscribers, making it one of your most effective tools to generate audience engagement and sales. To help you engage subscribers effectively, here are good examples of newsletters that you can learn from and build upon.

A Modern Digital Public Relations Agency

More than ever, modern publicity has evolved with the advancement of the internet, social media, and other forms of public relations.

Fight the Friction!

Friction: Inconsistent marketing campaigns.

How Franchise Website Suppliers Aid Brands with Specialized Digital Marketing

Not so long ago, advertisements were what we saw on TV, heard on the radio or got in the mail. Nowadays, marketing comes to consumers from all angles, and with that change, companies are trying to stay ahead of the curve. One way that franchises make sure their presence online is reaching a target audience is with the help of web service suppliers.

Email accessibility: The best practices for email marketers

Accessibility is a big topic in the email community right now, and one that senders should be embracing as best practice.