#BestPractices related marketing articles

How to maximize your Google Ads remarketing campaigns

Boost your Google Ads profits with advanced remarketing. Set up, optimize, and refine your campaigns for higher conversions – not just clicks.

Why syncing email and SMS is critical to marketing success

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue.

Insights From Microsoft Ads Partners: Copilot And PMax

Microsoft’s latest updates bring advanced AI-driven ads, insights on user trust in generative AI, and tips to optimize Performance Max campaigns.

Google AdSense Combines Marketing Email Preferences - Expect More Emails...

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.

9 Best Practices for Email Marketing in 2025

In this guide, we’ll cover the top email marketing best practices for 2025 to help you craft emails that your audience actually wants to read—and respond to.

Scaling AI: Platform best practices

Enterprises are now deeply invested in how they build and continually evolve world-class enterprise platforms that enable AI use cases to be built, deployed, scaled, and evolve over time. Many companies have historically taken a federated approach to platforms as they built capabilities and features to support the bespoke needs of individual areas of their business.

11 SEO Tips To Boost Your Restaurant Visibility In Search

Learn strategic and practical tips to boost your restaurant's online visibility and engagement through SEO.

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