Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising

The Best Email Marketing Tools of 2022

It is very important to work with the best email marketing tools to achieve optimum results. As you know, updates regarding the best email marketing tools are quite frequent, so you may be a little behind the times if you haven’t researched the topic in a while. That is why we have prepared an updated list regarding the best email marketing tools of 2022 and its features.

Where is the email marketing industry headed? Experts weigh in

Email marketing is one of the most trusted channels at the marketer’s disposal to connect with customers and convert them into loyalists. As emails have become a crucial way for personalised and conversational marketing, many emerging technologies are shaping the future of email marketing. To explore this, and to gain a deeper understanding of the Email Benchmark Report 2022 (EBR) published by Netcore Cloud, industry experts like Sharon Supriya, Senior Director - Marketing & Growth Strategy, Byju’s; Sandesh Gupta, Head of Digital Marketing - USA, MPL; and Chaitanya Chinta, Global Business Head, Email, Netcore Cloud, came together to share insights on the report, which is a study of 100 billion emails across 20+ global industries.

Which keyword research tools should your business use in 2022?

Over the last few years, the SEO landscape has continued to evolve. Various trends—and global events—have come and gone, forcing digital marketers and business owners to adapt at every turn. The fundamentals of SEO are still the same, though, and effective keyword research remains the core building block of any successful strategy. This is why it’s so important to use the right keyword research tool for your business.

Report: What’s Working in Email Marketing

The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

25 Tips to Increase Traffic to Your Website

There are a lot of factors to consider to make sure you are doing everything you can to increase traffic to your website. From high-speed performance to content cleanup, many variables can impact your site’s traffic. Here are 25 tips to ensure you’re generating the most traffic possible to your website.

How business strategies are being improved by machine learning in the 21st century?

Machine learning is increasingly being adopted by organizations in the current day, pushed by technology. Machine learning has demonstrated its value in forecasting consumer behavior in addition to enabling businesses to tackle complicated challenges using useful information obtained from the careful segmentation of raw data. To improve performance and gain a competitive edge, firms are incorporating machine learning into their operations. It seeks to automatically adjust to new knowledge and respond after data analysis.

Lead Generation for Lawyers: The Best Campaigns for Every Channel

Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective combination of tactics. Here are some ideas around important lead generation channels for law firms and lawyers. This breakdown will focus on social media, PPC, blogging, and email.

WHAT IS GOOD ROI FOR YOUR MARKETING CAMPAIGNS

To help you take ownership of your ROI reporting, let’s discuss the basics of how to calculate marketing ROI, key benchmarks for measuring performance, and the specific metrics used to measure return on marketing investment for different business models.