AI marketing is the future of any small businesses outreach strategy. Find out the benefits, drawbacks, and best tools to use here.

Partner with other brands and affiliates, Test less popular products, Ramp up marketing efforts during your downturns.

Many people also enjoy the excitement and energy of the crowds in the market and the business of the day. Some people simply enjoy the challenge of finding the best deals and getting the most for their money. Whatever the reason may be, Black Friday is a popular shopping day for many, and retailers take full advantage of it to boost their conversions and increase their sales. That’s why most of them start preparing for this day well in advance. If you, too, are looking for marketing strategies for the upcoming Black Friday, this post is for you. In this post, we’ll talk about some of the interesting marketing strategies that can help you get the best out of this day. So let’s get started.

The most effective ways to market a small business are ever changing, so it’s important to keep an eye on the latest services, products, and tools.

How brands can best use Facebook to reach their target audiences. With 2.9 billion monthly active users, Facebook is still the most widely used social media platform worldwide. For brands whose target audience is over 30, Facebook is still an extremely relevant platform to reach and engage customers. Let's take a look at Facebook marketing, demographics, advertising, best practices and insights about how brands can best use Facebook to reach their target audiences.

Our winner of the 2022 Adobe Experience Maker Award in The Engager category, Veronica Lazarovici, lives up to the mission of her company, Alma, which makes it easier to find quality mental healthcare. "I'm going against the hustle wave," she told me. "I like to think that my productivity hack is just taking regular time off. After a recharge, I work better, have more patience, more creative ideas, and more problem-solving abilities." Veronica sat down with me from her holiday in Romania to share more about what it takes to be an award-winning marketing operations leader.

If you didn't start planning for the holidays in July, now is the perfect time to get creative with your marketing. Here are some things you can do right now to prepare for the holiday season:

With a recession now confirmed, Edwina Mullins, digital marketing consultant and trainer from SocialB explains why now is the right time to invest in highly measurable digital marketing

Businesses have had to navigate a difficult landscape over the course of the past couple of years, and may have to continue doing so for some time to come. As a result, it’s a good idea to take a long, hard look at your business practices and try and pinpoint areas where you could make improvements. By carefully evaluating the way your business operates, you can find ways to boost productivity and resolve any issues that could be causing problems and decreasing your efficiency. Read on to discover five simple changes you can make that will hopefully help your business thrive, even in troubled times.

Machine learning is increasingly being adopted by organizations in the current day, pushed by technology. Machine learning has demonstrated its value in forecasting consumer behavior in addition to enabling businesses to tackle complicated challenges using useful information obtained from the careful segmentation of raw data. To improve performance and gain a competitive edge, firms are incorporating machine learning into their operations. It seeks to automatically adjust to new knowledge and respond after data analysis.

Small Business Saturday, created by American Express, falls on the first Saturday after Thanksgiving each year. In 2010, the day that celebrates and promotes small businesses was promoted by American Express through a nationwide radio and television advertising program. Small Business Saturday (SBS) was created to help small businesses gain exposure and inspire consumers to shop within their own communities during the holiday season. Retailers reported that in 2021 SBS sales total $23 billion. It has been and is a great start to the holiday shopping season. Consider the following best practices from those that have succeeded in preparing for this focused Saturday of shopping.

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

Maintaining an in-house team of content creators and analysts can be incredibly resource intensive. It could be even more expensive if you are targeting traders across regions. This means you need a way to offer multilingual content, which is neither simple to accomplish nor easy in terms of compliance. Fortunately, there is a simple way to minimise costs while implementing all the above. The answer lies in automation of content creation and distribution. Here’s how.

As the online market is flooded with competitors and user engagement requiring real-time content, fast computing in digital marketing has become crucial. Here is a list of Machine Learning and Artificial Intelligence-backed tools that help automate time-consuming manual tasks of marketing.

Though digital marketing has been an important marketing strategy for decades, the pandemic dramatically increased consumer demand for digital excellence and resulted in rapid digital marketing adoption by businesses of all sizes. Gartner reports that marketing budgets account for 9.5% of total company revenue in 2022, an increase from 6.4% in 2021. However, small businesses don’t always have the luxury of vastly increasing their marketing budgets, especially in light of economic uncertainty. But, small business owners can leverage the scalability of digital marketing to help fill the gaps and make their businesses recession-resilient throughout the coming months. Here are a few ways your small business can do that.