How Georgia-Pacific creates value by investing in retail media networks
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
Inside Walmart’s pop culture-heavy 2024 holiday campaign
“Gilmore Girls,” “The Simpsons” and more appear in ads that try to balance the usual seasonal sentiment with culture.
How SMS Marketing for Digital Growth Helps Travel Brands Engage Millennials and Gen Z to Drive Bookings and Revenue?
In the fast-paced world of digital marketing, SMS marketing has emerged as one of the most effective channels for driving customer engagement and revenue growth in the travel industry. With the rise of mobile-first audiences, particularly among Millennials and Gen Z, SMS campaigns offer travel brands a powerful way to reach customers directly, cut through the noise of traditional email or social media marketing, and inspire immediate action.
ZeroBounce Launches Email Warmup Tool to Enhance Email Deliverability and ROI
ZeroBounce Warmup helps sales pros land more emails in the inbox.
Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact. They say you can’t teach an old dog new tricks, but email will prove to be the exception if solutions are augmented with customer-centric functionality like AI-powered personalization tools, dynamic content optimization and real-time data analytics.
I'm a Google Docs power user, and this new feature is genuinely helpful - here's why
Have you noticed the recent change in Google Docs? Here's what the document tabs feature does and how to use it to help you navigate your work.
CIO intangibles: 6 abilities that set effective IT execs apart
From conflict management to personal branding, today’s most successful CIOs recognize the importance of developing a blend of nuanced, less easily definable skills for an increasingly executive role.
How Digital Marketing Can Help a Business Succeed
A good strategy can help a company attract new customers, communicate with them, and collect important data
16 Essential Paid SEO Tools That Are Worth the Money
Discover 16 paid SEO tools that are worth the investment. Learn about key features, use cases, and tips to maximize.
How To Get Quality SEO Content Out Of Generative AI [Checklist]
A helpful checklist and guide for incorporating AI into SEO content creation processes.
The AI edge in cybersecurity: Predictive tools aim to slash response times
Modern cybersecurity professionals require advanced technologies to deter, detect and expel hackers, and the predictive benefits of AI can mean the difference between data protection and ruin.
How to design landing pages that boost SEO and maximize conversions
Create landing pages that rank higher, attract clicks and convert visitors into customers by avoiding pitfalls and following best practices.
SafetyMails Introduces No-Cost Solution for Effective Email Marketing
SafetyMails offers an online email verification tool for anyone who wants to ensure that their messages are sent to valid recipient addresses, increasing the efficiency of their actions. Simple and fast, the tool identifies whether an e-mail address is valid and able to receive commercial and marketing messages.
OpenAI’s Swarm AI agent framework: Routines and handoffs
The newly launched Swarm framework from developers at OpenAI is an experimental tool designed to orchestrate networks of AI agents, and it’s been making waves in the tech community. Unlike other multi-agent frameworks, Swarm aims to provide a blend of simplicity, flexibility and control that sets it apart. Although still in its early stages, Swarm offers a fresh take on agent collaboration, with core concepts like “routines” and “handoffs” to guide agents through collaborative tasks.
OpenAI launches ChatGPT canvas tool for coders and writers. Here's how it works
OpenAI just made its ChatGPT Plus subscription more enticing.
IBM and Hispanic Heritage Foundation partner to upskill Latinos for IT careers
The HHF has teamed up with IBM to connect members of the Latino community with skills development courses and certifications that can help pave the way toward a career in IT.
The 4 Principles Of Effective Retail Marketing
What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers to your business.
The art of AI-enhanced content: 8 ways to keep human creativity front and center
Reimagine content creation by using AI without losing your creative flair, guiding it to inject personality.
19 keyword mining tools and strategies for PPC campaign growth
Discover 19 innovative tools and strategies to find fresh search terms for your PPC campaigns and gain a competitive edge.
Winning the 2024 holiday retail season: A macro approach
Prepare for a strong holiday season with actionable tips based on insights from past ecommerce trends and consumer behaviors.