To win back lost members, associations need to craft communications with a tone, structure, and messaging that reinforce the value of membership.

SMS marketing doesn’t have to be invasive — 3 reasons why your business should use it

I was a skeptic at first when the idea was mentioned to me. But when I started to look at SMS marketing, I realized with right frequency and messaging, it can be a highly effective method of communication.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

Korn Ferry's Monika van Hoogenvest on social selling in consulting

With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to cultivate lucrative new relationships. Korn Ferry’s Monika van Hoogenvest explained to Consultancy.eu some of the benefits of using platforms like LinkedIn to deploy a social selling strategy.

Benefits of sending marketing emails

Email marketing is an efficient way to make relationships with clients.

7 tips to network strategically

Strategically leveraging relationships is a business development tool that small business owners, including CPAs, have used successfully.

Don’t Be an Inbox Clogger – Email With a Purpose

Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to email with a purpose.

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.

Reader Polls: Human Translation Speed, Look Who’s Hiring Aggressively, Email Behavior

Let’s start with the good news. There are many open roles and language service providers (LSPs) and localization teams are hiring aggressively, according to majority (43.2%) of respondents to Slator’s recent poll.

Small Business Guide to Email Segmentation

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?


Here you will find some marketing cues from Eric J Dalius that will simplify small business marketing by using technology that suits the pocket and the needs of small business owners.

6 Email Marketing Lessons From Fortune 500 Companies

A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an average return of $42. Many Fortune 500 companies, such as UPS and Facebook, continue to capitalize on this power of email marketing. In this post, we will go through the top 6 email marketing lessons you can learn from the Fortune 500 companies to improve your email conversion rate.

How Digital Trust Varies Around the World

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

Email marketing automation for B2B: How to effectively manage and acquire contacts

The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing, which is still great strategy to reach, inform,engage users.

WearKnox shop gives UT digital marketing students a taste of the real world

Digital Marketing students have attempted to tie designs to on-campus themes, a T-shirt for March Madness, a coffee mug for coffee shops, and they are researching Scruffy City concepts.

Automated Email Sequence Examples

Automated email sequences can keep your customers engaged based on their actions and behaviors.