#Behavior related marketing articles

Marigold Recognized With Automation and Email Honors in G2 Spring 2024 Grid® Reports

Marigold’s solutions were given Leader rankings in Marketing Automation, Email Marketing, and Email Deliverability categories by users worldwide

How to leverage AI to enhance your digital marketing posts

If you are confused about how to get started with digital marketing posting with the power of AI, we have all the relevant details for you.

How digital marketing can be empowered to create more personalised experiences

Relevance and personalisation are increasingly becoming important for brands and marketers to scale up their engagement with consumers and increasing customer satisfaction. In today’s volatile business environment, harnessing data analytics to strengthen digital marketing strategies for hyper-personalised experiences is essential.

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HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI

AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.

Building an Email Marketing List

Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.

Blue Interactive Agency Expands Its Services to South Florida's Hispanic Business Community

The top digital marketing agency in Florida is reaching out to the Hispanic-owned and operated businesses of the state to offer its unique services and bilingual approach

The Future of Digital Marketing in 2024

The digital marketing landscape is constantly evolving, and 2024 will be no exception. As technology advances, consumer behavior changes, and competition intensifies, marketers need to do their best to avoid digital marketing challenges and adapt to the new realities. Here are some of the key digital marketing trends and challenges for 2024 and how to prepare for them.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Maven Collective Marketing Triumphs with the Netty Award for Excellence in Digital Marketing

Maven Collective Marketing has been distinguished with the Netty Award for Best SEO & Content Strategy, affirming its status as a leader in digital marketing innovation. The Netty Awards, known for spotlighting the pinnacle of digital achievements, has recognized Maven Collective's dedication to crafting forward-thinking digital marketing strategies that drive real-world outcomes for their clients.

How AI Generates Irresistible, Tailored Bank Marketing Messages

Generative AI is a powerful tool banks can use for personalized marketing at scale, adding more efficiency to traditional methods and creating more persuasive content. However, taking a strategic human-centered approach, prioritizing data quality and ethical use is critical.

Beefree acquires Really Good Emails, bridging the gap between inspiration and email creation

Beefree, a leader in no-code email creation tools, is excited to announce the acquisition of Really Good Emails (RGE). The acquisition will shorten the distance between email inspiration and creation, enrich the collection of inspiring email designs available at reallygoodemails.com, and broaden Beefree's support for the email community.

QR TIGER Unveils 2024's Digital Marketing Trends

We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.

Everlytic demystifies new email authentication protocols

Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.

Constant Contact Partners with Square to Streamline Sales and Marketing Efforts for Small Businesses

WALTHAM, Mass., April 16, 2024 /PRNewswire/ -- Constant Contact, a digital marketing and automation platform that has helped millions of small businesses and nonprofits globally, today announced a new integration with technology company Square. For businesses who leverage Square's Point of Sale technology, the integration simplifies the digital marketing process by enabling them to easily market to customers after the sale for increased customer loyalty. Square sellers can find Constant Contact's app in the Square App Marketplace.

Alera Health Wins Big at Healthcare Digital Marketing Awards

Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.

How To Use Email Campaigns to Drive Ecommerce Sales

Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.

Recent Trends In Digital Marketing Strategies

The world of digital marketing is growing rapidly and new marketing strategies are being developed.

Discover what website cookies are: Security risk or safe?

From keeping items in your shopping basket to suggesting content tailored just for you, website cookies are the unsung heroes behind the scenes. They’re essential for both users wanting a tailored browsing experience and website owners aiming to provide one. So, let’s dive into the world of website cookies and uncover how they benefit your digital journey.

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