Paris-based Sendinblue, an all-in-one marketing and sales solution covering channels such as email, SMS, marketing automation, sales management and live chat, is on a mission to help small- and medium-sized businesses not only weather the storm, but actually scale up in it.

We investigate how journalists and marketers can improve news newsletter open rates as part of a new series of how-to articles produced in association with Lead Monitor, New Statesman Media Group’s marketing solution.

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

Working to improve your email marketing strategy is a smart first step to higher return on investment (ROI). Here are the top ways to improve your email marketing efforts and gain maximum results with your target audience.

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

Digital marketing is a crucial tool for conversion, but no-reply emails hurt your messages. Find out why no-reply messages are problematic and learn alternatives in this guide.

Email list hygiene is an important part of targeting your marketing, so it’s important to clean up your email list at least a couple of times a year.Email scrubbing is a process that works to keep your email mailing list healthy by removing inactive contacts. Marketers use it to raise their email deliverability and sender reputation, decrease the bounce rate of campaigns, and improve customer engagement rates.

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has been a measure for most successful B2B businesses.

From marketing to sales, you need to ensure business operations work in tandem. That said, value proposition ultimately boils down to exceptional customer experience. And customer experience depends on your innovative drive to roll out products, communicate with customers, and gain a competitive edge.

Email marketing is most effective when customers receive content that resonates with them. Retargeting emails are both personalized and pertinent. Learn how to use retargeting in your campaigns.

Bunzl, an industrial and safety supplies provider, shares the steps taken to deliver more relevant and timely customer communications and engagement

Pop-ups are essential to all successful digital marketing campaigns. When used successfully, they can help increase your customer base and drive engagement, both of which can positively impact your bottom line. By following a few rules of thumb, businesses can use pop-ups to increase conversion rates with ease.

This article is for business owners aiming to streamline their email marketing campaigns. If you're looking for a way to bring in and convert new leads, email marketing is still one of the best strategies out there. Email marketing allows you to connect with your customers and send them automated, personalized content. Not only is this marketing strategy an efficient way to connect with your customers, it's the most cost effective. One study found that every $1 spent on email marketing generated an average ROI of $38. And 78% of marketers have seen an increase in their email engagement over the past year. Fortunately, email marketing automation is a lot easier to set up than you may think, even if you're new to email marketing. Once you understand the basics, you'll be well on your way to providing this benefit to your customers.

Every business owner should examine these seven email marketing metrics to learn how campaigns are performing, understand subscribers and personalize content more effectively.