Sojern Named Global Marketing Partner by Ascott to Elevate Digital Performance and Direct Bookings
Sojern, the leading marketing platform built for hospitality, has been selected as an official global marketing partner for hospitality company The Ascott Limited (Ascott).
Brand storytelling vs. digital performance: Finding the right marketing mix for startup success
Traditional marketing clarifies the positioning of a brand, associating it with the right consumer segment, generating awareness, and putting forward the differentiating factors that set the brand apart. This is called the Brand Storytelling.
3 high-impact tactics to drive email engagement
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
BigQuery is 5x bigger than Snowflake and Databricks: What Google is doing to make it even better
Among the new capabilities is BigQuery Unified Governance, which helps organizations discover, understand and trust their data assets. The governance tools help address key barriers to AI adoption by ensuring data quality, accessibility and trustworthiness.
Generative AI And Social Media: Redefining Content Creation
Find out how AI and social media can streamline your marketing efforts while enhancing content creation for greater impact.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
7 AI Terms Microsoft Wants You to Know In 2025
Microsoft's new AI terms reveal how 'Frontier Firms' will transform work. Learn what they mean and if you'll soon be an 'agent boss.'
How AI is Transforming Digital Marketing: What Businesses Need to Know
The real question is not whether your company should adopt AI as far as possible, but when you can start. AI is the power behind the future of digital marketing. Are you ready to take advantage of it?
New Study Reveals Critical Consumer Spending Trends and What They Mean for Your Marketing in 2025
Ignite Visibility, a leading digital marketing agency, has released its highly anticipated 2025 Consumer Spending Study, revealing key insights into consumer spending.
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
Brand apathy growing among U.S. consumers
Consumers choose les expensive options they don't see as inferior in quality. Can better consumer engagement fix that?
YouTube celebrates 20 years with new features, cool tricks, and some truly mind-blowing stats
The video sharing site now sees a staggering 20 million uploads a day. Guess how many total uploads in two decades?
Email marketing vs. social media: Which one works best in 2025?
Let’s explore the strengths and weaknesses of both, so you can decide which strategy works best for your goals.
Email is making a comeback in marketers' playbooks - how Mailchimp plans to lead it
As marketing budgets tighten and customer attention fragments, one of the oldest digital channels is staging a quiet comeback. Email marketing, long considered the workhorse of digital communication, is now being re-evaluated as a powerful and underutilised channel - and Mailchimp is betting big on Australia as it scales up operations to capture that opportunity.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
With privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
The best marketers are getting more from email than ever — by adapting. Let’s unpack three high-impact tactics that drive true engagement and explain what to leave behind in your archive folder.
Claude just gained superpowers: Anthropic’s AI can now search your entire Google Workspace without you
The new Research capability enables Claude to independently conduct multiple searches that build upon each other while determining what to investigate next. Simultaneously, the Google Workspace integration connects Claude to users’ emails, calendars, and documents, eliminating the need for manual uploads.
Email marketing software trends that will shape 2025 strategies
Email marketing is evolving with new technologies and a demand for more. So keeping up with the trends is essential for the marketers to build the right strategies.
9 CRM trends for 2025: AI reshapes the customer equation
AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.