Strategically leveraging relationships is a business development tool that small business owners, including CPAs, have used successfully.

Today, I want to talk about your outbox, or more specifically about broadcast email in business and how to email with a purpose.

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers.

Let’s start with the good news. There are many open roles and language service providers (LSPs) and localization teams are hiring aggressively, according to majority (43.2%) of respondents to Slator’s recent poll.

Segmenting your email list can improve your ability to engage your target audience with email marketing campaigns personalized for them.

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

Here you will find some marketing cues from Eric J Dalius that will simplify small business marketing by using technology that suits the pocket and the needs of small business owners.

A successful email marketing strategy will encourage signups to your product, generate website traffic, and improve your ROI. This is supported by research, which shows that for every $1 you spend on email marketing, you can expect an average return of $42. Many Fortune 500 companies, such as UPS and Facebook, continue to capitalize on this power of email marketing. In this post, we will go through the top 6 email marketing lessons you can learn from the Fortune 500 companies to improve your email conversion rate.

To build trust in the digital systems that connect us all, it is essential first to understand how people do (or don’t) trust their digital ecosystems today. To that end, in partnership with Mastercard and Tufts University’s Fletcher School, we conducted a large-scale analysis that explored global variation in four key components of digital trust: the security and trustworthiness of an economy’s digital environment; the quality of the digital user experience; the extent to which users trust their digital environment; and the extent to which users actually use the digital tools available to them.

The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing, which is still great strategy to reach, inform,engage users.

Digital Marketing students have attempted to tie designs to on-campus themes, a T-shirt for March Madness, a coffee mug for coffee shops, and they are researching Scruffy City concepts.

Automated email sequences can keep your customers engaged based on their actions and behaviors.