The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Marketing automation is now the new normal for businesses who aim to streamline their daily routine process – email marketing being first – and get great ROI.

The likelihood of campaigns reaching your customers’ inboxes is called email deliverability.

Pay attention to the customer’s expectations of a personal relationship. Ignoring their replies is ignoring the opportunity for growth.

Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most of email and its marketing potential.

For us, the brain of an eCommerce business is not about the IQ of the owner – its actually about email. Yes, Email. Over the past few years, email marketing has had a resurgence in popularity, with rising cost of paid advertising and the ever-changing landscape and ‘ethical issues’ over some of the major companies that provide platforms for us as businesses. During this time, companies like Klaviyo have pushed email beyond just being a way to deliver an automated message – email can now be treated like a ‘nucleus’ for all eCommerce brand marketing. Here’s how.

It is the reality that we board a technology-dependent world where the internet plays a major role. The Internet has enabled businesses to interact with their target audience. This is the reason why digital marketing is taking up from traditional marketing channels. However, another reason can be affordability. Digital marketing is affordable if compared to other channels.

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.

Cold calling is hard work, but with a thoughtful approach, you can keep the conversation going and get yourself one step closer to a sale.

Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.

With the current reduced dependence on physical options, especially during the coronavirus pandemic, many businesses are moving online. However, with this increased reliance on digital landscapes, digital marketing channels provide an opportunity that small businesses should leverage. That said, below are some digital marketing ideas that can benefit your small business.