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Recruiters and executives question a candidate's interest if they don't receive a thank-you note after an interview. But that's not all. A well-written thank-you note could turn around the perception of your interview. Read on to learn why thank-you notes are important, plus how to write an effective one.

Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared to 80% for social media and 70% for search engine marketing) and serves as the most successful lead gen channel. In short, email marketing is a necessity for modern businesses, but it’s growing more complex by the day as audiences demand more personalized, eye-catching content.

In today's digital age, e-mail marketing remains a staple for businesses seeking to connect with their audiences, promote products or services and foster customer relationships. While e-mail has been around since 1971, it is anything but outdated, as it remains effective and continues to adapt to trends.

With over two-thirds of marketing budgets reduced in the second half of 2023, marketers under pressure to build trust and prove ROI look to email marketing as a primary marketing channel

Caitlin McCall, the CEO of McCall Digital Marketing, has achieved remarkable success in the marketing industry, elevating her career from being a scuba instructor and niche influencer to becoming the owner of a marketing agency. In just four years, Caitlin has navigated through various industries, gaining recognition from industry leaders and earning prestigious accolades for exceptional achievements.

The latest documented market research study on Email Marketing Software Platform Market published with MarketsandResearch.biz discusses the industry size, share, market outlook, segments, regional insights. The report discusses the industry size, share, market outlook, segments, and regional insights.

The chief executive officer of Jeff Bezos's space company Blue Origin, Bob Smith, will step down at the end of the year to be replaced by former Amazon executive Dave Limp, who ran products such as Kindle, according to emails seen by Reuters.

E-mail Marketing remains a powerful tool for businesses to connect with their audiences, but managing email campaigns can be time-consuming and complex. Fortunately, the integration of artificial intelligence (AI) into email automation has made the process more efficient and effective than ever. In 2023, the top AI email automation tools are poised to revolutionize the way businesses engage with their customers. In this article, we’ll explore the top 10 AI email automation tools that are reshaping the email marketing landscape.

The importance of email sign-offs cannot be understated when writing emails. While the beginning of your email may be limited in variety, the choices for email sign-offs are vast. Choosing the right sign-off can greatly impact the recipient's reaction and response. Email signature specialists Rocketseed recently released a guide, How to Sign Off on an Email Correctly that aims to help you select an appropriate sign-off for any situation, striking the balance between professionalism and personalisation.

In this comprehensive guide, we will explore the importance of tracking email, different methods for tracking, popular email tracking metrics, the best email tracking tools available, how to set up email tracking, tips for effective tracking, and solutions to common tracking challenges. By the end of this guide, you will have the knowledge and tools necessary to effectively track your emails, monitor engagement, and improve your communication strategies.

This guide handles how to get started and make the most out of your private experience over Gmail, including how to turn on confidential mode and send encrypted emails.

Kapitol Marketing Group has a history of elevating artists in Dance, R&B, Hip Hop, Rap, and Soul through their result-oriented marketing

Engaging with subscribers isn’t just about sending emails—it’s about cultivating meaningful relationships. So, how do we nurture these relationships while avoiding superficial interactions? The solution resides in strategies that strike a balance between the art of communication and the science behind email marketing.

The digital marketing landscape, once dominated by human intuition and manual strategies, is now being revolutionised by Artificial Intelligence (AI) and Machine Learning (ML). These technologies are not just fleeting trends; they’re foundational shifts, ushering in an era of hyper-personalisation, predictive precision, and enriched customer journeys..

As mentioned earlier, the digital world is filled with distractions, and people often forget or overlook important messages. That’s where a well-timed and well-crafted reminder email can make a significant impact. Let’s explore some of the key reasons why sending a reminder email is so important: