zip debuts 50 AI agents to kill procurement inefficiencies—OpenAI is already on board
zip, the $2.2 billion procurement platform startup, unveiled a suite of 50 specialized artificial intelligence agents on Tuesday designed to automate the tedious manual work that plagues enterprise purchasing departments worldwide. This marks what industry analysts call the most significant advancement in procurement technology in decades.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Zero-click searches rise, organic clicks dip: Report
AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.
Digital marketing in 2025: Trends and strategies
Digital channels keep rewriting the rules of customer engagement. Marketers in 2025 face more data, more screens, and less consumer patience. Only the brands that plan now will keep pace tomorrow.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
How to get started with AI optimization (and explain it to your leadership)
AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.
Getsitecontrol Expands Into Complete Email Marketing Platform for Ecommerce Brands
Getsitecontrol, the platform trusted by thousands of ecommerce brands for lead generation, has expanded into an email marketing solution, with a dedicated app for Shopify.
12 actionable tips for the Google AI Mode era
Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in the era of search everywhere.
The 10 Apple Watch features that convinced me to switch to the wearable full-time
The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.
The complete guide to optimizing content for SEO (with checklist)
Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
How to create personas for SEO: Aligning content with real search intent
When you market your business, who are you marketing to? Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience? To find out, you need to create search engine optimization (SEO) personas.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
Apple's secret sauce is exactly what AI is missing
Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable. There's still a clear path for Apple to play a critical role.
How AI Detects Customer Hesitation (And Converts It Into Sales)
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
The future of SEO is now: Growth & visibility
Search has been evolving for some time now—and continues to do so.
Outset raises $17M to replace human interviewers with AI agents for enterprise research
Outset, a San Francisco startup that uses artificial intelligence to conduct market research interviews, has raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among Fortune 500 enterprises. The round, led by venture capital firm 8VC with participation from Future Back Ventures by Bain & Company and existing investors, brings the company’s total funding to $21 million.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
Beyond the keyword: How AI is forging the future of enterprise search
In the rapidly evolving landscape of artificial intelligence, the very definition of “search” is undergoing a profound transformation. No longer confined to simple keyword matching, enterprise search is shifting toward understanding and reasoning over data in a conversational interface, and ultimately, enabling autonomous AI agents to reshape how work gets done in an organization. This evolution — driven by innovations like vector search, knowledge graphs, and agentic reasoning — is reshaping how businesses access, understand, and act upon their vast troves of information.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, SEO.