Four tips to supercharge your email marketing

At SWFL Inc., we had the pleasure of sitting down with Nella DeCesare from WBN Marketing and discussed how you can supercharge your email marketing efforts and optimize the time you spend doing it. Here are four tips that came from that conversation:

How Has Digital Marketing Affected Consumer Behavior?

Digital marketing campaigns have increased as a result of the integration of digital platforms into marketing strategies and daily life and the rise in the use of digital devices by consumers in place of physical stores. These campaigns often combine search engine optimisation (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, and social media advertising.

AI-Powered Personalization and Delivery Increased Email Reach By 35% In 2021

Netcore Cloud, a profitable SaaS company and global leader in customer communication, engagement, and retention, today announced the release of its Email Benchmark Report 2022. The report analyzes over 100 billion emails and showcases findings across 22 major industries, including BFSI, Retail & eCommerce, Beauty, Food, Entertainment, and Media. It covers the shifts in email marketing & benchmark metrics since the global pandemic and aims to help marketers strengthen their email strategy in 2022.

Acoustic Marketing Cloud Launches Multichannel Composer to Close the Digital Experience Gap

Marketing teams of all sizes can deliver hyper-personalized, connected customer experiences across email, SMS, MMS, WhatsApp and more – with no coding required

From Cold Calling to Email Marketing - How to Boost Post Covid Travel Sales

Savvy digital marketing methods that yield sales. The most effective online marketing methods to propel your company to post-pandemic success. Essential digital tools, strategies for business marketing today.

5 Strategies Multifamily Marketers Can Borrow From Hospitality

From branding strategies to amazing amenities, multifamily can learn a lot from hotels and restaurants.

3 Digital Marketing Channels Every Business Must Leverage to Boost Sales

Companies of all sizes face intense competition these days. Technological progress has opened several ways of connecting with customers. However, it has also lowered the barriers to entry in a field, leading to more competition. To compete successfully, companies must use every asset available to them. Great marketing is a pillar of every successful business. Aside from building awareness, marketing brings leads to sales and boosts revenues in the process.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

How To Increase Sales and Traffic With eCommerce Mobile App Development

If you haven’t launched a mobile app for your project yet then hurry up to do it. While you doubt your rivals attract customers, sell their goods, and get insane profits. And if you have already developed mobile software for your company then take care of its promotion. Make people want to install and use your app. Try these tips to make your eCommerce mobile apps truly popular and efficient.

Marketing on a Shoestring Budget

Marketing is a necessity for businesses of all types and sizes. According to the Small Business Administration (SBA), the average business spends between 9.6% and 11.8% of revenue on marketing. However, small businesses may not always have a large enough budget to launch a massive campaign. The good news is that you do not need a huge budget to begin your marketing strategy. “While using a trustworthy agency will ultimately give your business the best results,” Mechele Agbayani Mills, said. “There are many free or inexpensive tools at your disposal.” BBB provides the following tips on how to promote your business in a big way on a small budget.

Use Your Calendar to Drive Sales for eCommerce

Online retail sales have astoundingly topped $4.9 trillion in the United States alone. Additionally, it is expected to grow by over 50% within the next four years. In short, eCommerce businesses are booming. In addition, eCommerce is one of the easier ways to break into the business world for new entrepreneurs. Moreover, an eCommerce company can be operated from home with a much lower startup cost and overhead. But, to separate yourself from the competition and drive eCommerce growth, you need a marketing calendar stat.

7 Simple Attorney Marketing Hacks

The digital marketing landscape is constantly evolving. Every year we learn about new strategies and tactics to help best position your firm online. However, when it comes to boosting online performance, there are a few practices that are tried and true. Here are some attorney marketing hacks that firms of any size can implement in order to get their websites to rank higher on SERPs and make the most of their web traffic.

MarTech Interview With Dave Charest, Director of Small Business Success at Constant Contact

Dave Charest, Director of Small Business Success at Constant Contact shares a few marketing and growth tips for small business teams in this short catch-up with MarTech Series:

Top 6 Free Survey Maker Tools For Marketers

Looking for a free survey maker? Here are 6 of the best survey tools out there for marketers, with a list of their pros and cons.

A Match Made in Heaven – CRM & Marketing Automation

As more small businesses leveraged CRM over the last 20 years, solution providers realized that CRM in concert with marketing automation could help businesses check two very big boxes off their operational to-do list. An integrated marketing automation and CRM platform means small business leaders don’t have to be a pro to easily generate powerful insights from their customer data.

Email Marketing for Real Estate Agents: How to Build an Email List

In the following guide, we’ll discuss how to build an email list, how to manage one over time, and how to leverage that list in the most effective ways for marketing you and your professional services.

How to Leverage Your Hotel Tech Stack to Improve Loyalty Program Engagement

Hotel operators have the necessary personal data, including buying trends and customer demographics, to develop a hotel loyalty program that attracts guests and encourages them to return.

Apple says it’s time your business ran BIMI

This fall, Apple will introduce a new Mail feature to protect brand identity, boost open rates, and protect against phishing attacks. Apple will add another obstacle against successful phishing attacks in iOS 16, iPadOS 16, and macOS Ventura, will show a company’s official logo to help recipients recognize genuine from fake emails.

As The Cookie Crumbles, Welcome the New Era of ‘Relationship Marketing’

The ideal way to engage consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report, ‘2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty’ indicates that consumers interact with a brand on multiple channels, oftentimes unpredictably. Speaking with Paula Thomas on her weekly podcast “Let’s Talk Loyalty”, Cheetah Digital’s VP of Content and Data, Tim Glomb broke down key takeaways from the report, delving into consumer attitudes towards personalisation, privacy, messaging, and brand loyalty in the APAC region.

Klaviyo Announces Renewed Partnership With BigCommerce

Klaviyo, a unified customer platform, announced it renewed its partnership with BigCommerce as an Elite Technology Partner, continuing the company’s history of closely partnering with leading platforms to help brands achieve revenue growth through ecommerce.