HOW AI-POWERED PERSONALISATION IS REVOLUTIONISING B2B EMAIL CAMPAIGNS FOR HIGHER ROI
AI-driven personalisation is known for its higher accuracy and effectiveness compared with traditional personalisation and segmentation methods since it delivers the right content in real-time based on current user experiences.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
Future-Proofing Your Social Marketing Strategy in 2024
Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.
April Newsletter Ideas and Examples for 2024
April is a true spring. The period of overall rejuvenation and renewal is here. We cannot help but enjoy sunny days and warm weather. People are getting more active in their lifestyle, everyday routine, work, and most importantly, shopping, opening opportunities for businesses to boost their email marketing strategies.
Building an Email Marketing List
Email marketing is vital for keeping in touch with your audience and it remains one of the highest in terms of ROI too. But before any of that you’ll need to build an email list. Building an email list takes time, but there are also a few things you can do to help build a list that’s engaged and filled with relevant and high-quality contacts.
Blue Interactive Agency Expands Its Services to South Florida's Hispanic Business Community
The top digital marketing agency in Florida is reaching out to the Hispanic-owned and operated businesses of the state to offer its unique services and bilingual approach
The Future of Digital Marketing in 2024
The digital marketing landscape is constantly evolving, and 2024 will be no exception. As technology advances, consumer behavior changes, and competition intensifies, marketers need to do their best to avoid digital marketing challenges and adapt to the new realities. Here are some of the key digital marketing trends and challenges for 2024 and how to prepare for them.
Adspace’s launches new suite of digital marketing services
Adspace has published a new suite of digital marketing services. Adspace says this strategic unveiling positions Adspace not just as a service provider but as a pioneer at the intersection of technology and commerce. The full-service marketing agency is committed to driving growth and efficiency for eCommerce brands in an ever-evolving digital marketplace.
A quick guide to Google and Yahoo’s new email marketing guidelines
The revised guidelines affect all senders and additional requirements apply for high-volume senders
Everlytic demystifies new email authentication protocols
Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.
CPG Marketing Embraces New Models for Digital Transformation
The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).
20 Most Profitable Email Newsletters on Substack
In this article, we will take a look at the 20 most profitable email newsletters on Substack. If you want to skip our detailed analysis, you can go directly to the 5 Most Profitable Email Newsletters.
Purpose Media: The Black-Owned, Woman-Led PR and Marketing Agency Making Waves in the Industry
Purpose Media: Louisiana’s Newest PR and Marketing Agency Delivering Strategic and Impactful Solutions Based on Honesty, Integrity, Inclusion, and Inspiration
How To Use Email Campaigns to Drive Ecommerce Sales
Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.
Recent Trends In Digital Marketing Strategies
The world of digital marketing is growing rapidly and new marketing strategies are being developed.
Discover what website cookies are: Security risk or safe?
From keeping items in your shopping basket to suggesting content tailored just for you, website cookies are the unsung heroes behind the scenes. They’re essential for both users wanting a tailored browsing experience and website owners aiming to provide one. So, let’s dive into the world of website cookies and uncover how they benefit your digital journey.
Rogerwilco enhances digital marketing through AI-based product
Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has announced that it has added a cutting-edge AI-based predictive neuroscience tool to its suite of services. This is to guarantee the biggest bang for the advertising design buck.
7 forward-looking digital marketing tips for small business owners
This article will look at seven smart and easy ways for small businesses to do better in digital marketing in 2024. These strategies are not mere trends but foundational principles that small businesses can integrate seamlessly into their operations.