As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

Mobiz allows users to harness the power of personalized marketing and SMS delivery by creating and sending customer-unique, customized and templatized landing pages. The platform also offers features that enable businesses to compliantly capture customer information to build and enrich their subscriber lists. This enables business owners to grow their client base and establish more meaningful connections to their existing community by offering content relevant to their needs through personalization.

In this article, we’ll explore some proven marketing email examples and techniques that you can use to drive leads through your marketing funnel, and get them to buy. You’ll be able to create strong email campaigns, understand the types of emails you need to send, hone your messaging, and discover the best marketing tools and software to reach your goals.

Having a reputation as a trusted email, Having the right people on hand if things go wrong, Having industry relationships matter, Data insight and scaled infrastructure enhances delivery, Engaged support and service makes everything quicker

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

But the world of marketing doesn’t stand still, and the demand for video is growing. What does that mean for the future of podcasts? Should you abandon them in pursuit of success with video? According to Gartner, streaming rates have gone up for both audio and video during the pandemic. Your audience wants options — why not give them what they want? That’s where video podcasting comes in.

Salesforce Pardot: The powerful B2B marketing software with high performance and a broad range of features.

Affordable and Scalable, Excellent Customization Options, Segmentation, A/B Testing and Automation, Data Analytics and Reporting

The Challenge: Maximizing An Already Successful Inquiry Generation Campaign To Improve Conversion Rates

Uncertainties Related to Privacy Regulations and Changing Industry Rules Are Driving 82% of Organizations to Prepare; Causing 95% of Leaders To Commit to Better Organizational Alignment

62% of marketers plan to divert spending to platforms like Facebook, Amazon and Google; Half will double down on owned channels like email marketing

Smith & Jones shares several trends that will be essential to healthcare marketing in the coming year.

Then a few years later, the words “email is dead” started floating around. What?! No, it couldn’t be! But of course email marketing is not dead but alive and well. It has simply evolved as any tactic does (or should) to stay in pace with the needs of our audience. Email is concentrated on providing customer-centric experiences. Our communication should be more personalized and relevant to our readers.