When and how to segment your product messaging
The more specific the message, the better it will connect with the audience.
Ask A PPC: How To Make Microsoft Advertising Profitable
Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape.
Confidence in agentic AI: Why eval infrastructure must come first
As AI agents enter real-world deployment, organizations are under pressure to define where they belong, how to build them effectively, and how to operationalize them at scale.
This watchOS 26 feature has me excited for the Apple Watch again
Ahead of Apple’s long-awaited WWDC keynote earlier this month, the company was widely reported to be working on a new AI-powered doctor that could potentially help you diagnose common conditions, recognize potential illnesses, and understand your overall health.
Enterprise giants Atlassian, Intuit, and AWS are planning for a world where agents call the APIs
This dawning age of agentic AI requires a total rethink on how we build software. Current enterprise APIs were built for human use; the APIs of the future will be multi-model, native interfaces.
If it tells the right story, brand fuels demand
Why and how to build a brand that's true to your company and resonates with customers.
Google Ads data shows query length shift post-AI Mode
Dive into new patterns in query length, CTR, and conversion performance emerging in the wake of Google's AI Mode rollout.
Data everywhere, alignment nowhere: What dashboards are getting wrong, and why you need a data product manager
In a world drowning in dashboards, one truth keeps surfacing: Data isn’t the problem — product thinking is.
What’s inside Genspark? A new vibe working approach that ditches rigid workflows for autonomous agents
The Genspark Super Agent’s promise and approach could well extend the concept of vibe coding into vibe working. A key tenet of enabling vibe working, though, is to go with the flow and exert less control rather than more over AI agents.
5 High-Impact Ways To Integrate Traditional & Digital Marketing For A Personalized Buyer Experience
Incorporating digital and emerging technologies into traditional marketing creates fresh, effective ways to resonate with B2B.
Data governance: The contract layer that makes agentic systems possible
Data governance once felt like a compliance burden, tucked away in the back office. Today, it’s the bedrock for enterprises scaling AI responsibly and unlocking its true value. As companies race to deploy agentic AI, CIOs and data leaders face a critical mandate: deliver governed, trusted data that AI systems can understand.
How to win with your local marketing strategy (with AI, SEO, and Community)
Master local marketing with proven SEO, social, and offline tactics to boost visibility, build trust, and grow your local customer base fast.
5 ways to be great AI agent manager, according to business leaders
The agents are coming. Here's how to ensure these emerging technologies are effective workplace partners.
What is SaaS SEO?
Learn how to build a winning SaaS SEO strategy that drives traffic, leads, and revenue. Explore proven tactics for technical SEO, content, and buyer journey alignment.
How Enterprise Search And AI Intelligence Reveal Market Pulse
Understanding the market pulse requires a fundamental shift from traditional search intelligence to AI-powered.
5 Amazon Ads features you’re not using — but should be
Missed these Amazon Ads features? Catch up on Attribution, Prime Video and more ways to drive better, data-backed.
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal
Google's trust patent describes a system that ranks websites based on user behavior and links from trusted websites. /p>
Use AI marketing tools to automate and scale your strategy
Learn how to choose the right AI marketing tool by comparing intelligence levels, automation depth, and structural fit for your team’s workflow and goals.
How to use GA4 predictive metrics for smarter PPC targeting
Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.
Omnichannel retail advertising: Connect with shoppers across every touchpoint
Enter omnichannel retail advertising: the key to creating a consistent, connected experience for shoppers across all platforms. By tapping into the power of multiple channels like display, online video, connected TV (CTV), native, mobile in-app, social media, and audio, you can engage customers at every stage, from awareness to conversion—and even build long-term loyalty.