Three Steps Marketers Should Take To Build A First-Party Data Oasis

Marketers must pull off a spectacular magic trick these days. The majority of consumers support data transparency and privacy. Still, they also want a customer experience rich with personalized interaction, convenience and a deep understanding from a brand about "who they are" as a person. Capturing the zero-party and first-party data to make that happen requires intentional strategy.

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

5 Digital Marketing Trends For Your Business In 2021

In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies.

HOW DOES MARKETING AUTOMATION PROVE BENEFICIAL TO SALES PEOPLE

Sales people benefit from marketing automation in the following ways.

Top Five Outbound Sales Strategies To Grow Your Business

Here are some of the outbound sales strategies that have had a positive impact on the growth of our company and that of our clients.

Is your business analysing the rise in data to better understand customers?

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

How To Successfully Implement Marketing Automation And Avoid Common Mistakes

Marketing automation is now the new normal for businesses who aim to streamline their daily routine process – email marketing being first – and get great ROI.

How can you improve your email deliverability?

The likelihood of campaigns reaching your customers’ inboxes is called email deliverability.

How you handle email replies matters for great customer experiences

Pay attention to the customer’s expectations of a personal relationship. Ignoring their replies is ignoring the opportunity for growth.

The 3-Fold Path to Personalization with Customer Data

Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

4 Ways to Refine Your Lead Generation Strategy for Today’s Marketing Landscape

Let’s take a deeper look into how marketers can adapt to the changing world around them by refining their lead generation strategy to optimize funnels for better lead generation in the post-pandemic era.

4 Ways to Stop Your Emails From Going to Spam

People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an increase in engagement over the last 12 months. Now is the time for you to make the most of email and its marketing potential.

Can Email Be the ‘Brain’ of Your Business?

For us, the brain of an eCommerce business is not about the IQ of the owner – its actually about email. Yes, Email. Over the past few years, email marketing has had a resurgence in popularity, with rising cost of paid advertising and the ever-changing landscape and ‘ethical issues’ over some of the major companies that provide platforms for us as businesses. During this time, companies like Klaviyo have pushed email beyond just being a way to deliver an automated message – email can now be treated like a ‘nucleus’ for all eCommerce brand marketing. Here’s how.

Top10 Reasons How Digital Marketing Helps In Making Business Profitable?

It is the reality that we board a technology-dependent world where the internet plays a major role. The Internet has enabled businesses to interact with their target audience. This is the reason why digital marketing is taking up from traditional marketing channels. However, another reason can be affordability. Digital marketing is affordable if compared to other channels.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.

Marketing Mix: Is Email Marketing Dead? Not If You Stay Updated on Best Practices

Email marketing is a valuable component of any brand or business’s marketing plan. If you are interested in exploring opportunities within email marketing, we have put together a list of dos and don’ts to help maximize your email marketing results.

5 cold calling tips to close more business

Cold calling is hard work, but with a thoughtful approach, you can keep the conversation going and get yourself one step closer to a sale.

4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights

Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.

Digital marketing tips for small business

With the current reduced dependence on physical options, especially during the coronavirus pandemic, many businesses are moving online. However, with this increased reliance on digital landscapes, digital marketing channels provide an opportunity that small businesses should leverage. That said, below are some digital marketing ideas that can benefit your small business.