Is Your Email Marketing Process Built for Success?

Here are a few quick tips that can help B2B marketing and sales teams drive more output and success with their email marketing campaigns.

Tailoring marketing approach for Healthcare – by Accumed’s Dedef Kayrouz

Marketing is essential in supporting the healthcare industry to communicate and provide value to consumers. Whether an established healthcare provider is trying to build brand equity to raise funding from investors or a health technology company trying to generate brand awareness and leads for a proprietary service, modern strategies are needed to adapt to consumer preferences. Various studies have shown that customers now prefer to receive personalised marketing content as it is more convenient for decision-making and reduces information overload. Similar to other industries, the healthcare industry, has shifted towards more customised approaches and sustainable relationships to build loyalty and encourage repeat purchases from the same supplier.

MarTech Interview with Austin Harrison, CEO at Northbeam

Austin Harrison, CEO at Northbeam catches up with MarTechSeries to chat about adtech/martech tips for today’s evolving online marketplace:

A Guide to B2B Marketing Automation That Generates Quick Results

If you’re a B2B business, you know how much there is to manage in the marketing and sales departments: content marketing and SEO for your blog, social media management to engage with customers directly, email campaign monitoring for leads, and customer relationships. B2B marketing automation exists to help businesses streamline all of these important aspects of their business so they’re able to move leads through the sales funnel quickly. We work with many businesses to help with their automation so we’ve assembled the best practices you need to know to get started down the path of automation that leads to high-impact results for your business.

How Text Marketing is Evolving in Today’s B2B Market

Why SMS marketing is growing, Respect consumer privacy, Get permissions first, Never spamming consumers, Lead Generation, Order management, Appointment Scheduling, Reminders and Follow-ups.

SME guide to B2B marketing

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively.

6 Actionable Ways Of Using Automated Tools To Grow Your Business

When done in an intelligent way, business process automation allows companies to achieve up to 400% ROI. In order to unlock all the benefits of BPA, you have to move step by step, automating your routines gradually and keeping track of your performance as well. That’s why in this article, we suggest reviewing some simple yet effective ways to automate core business processes using intuitive and affordable tools.

How Technology Changed the Way of Marketing

here are the top ways in which developing technology has changed the way of marketing.

Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

Shift Paradigm Named One of Inc. 5000 Fastest Growing Companies for 2022

Shift Paradigm, the consultancy that executes like an agency, represents an end-to-end shift in the way organizations align around growth. After pioneering the email marketing and marketing automation movements by helping thousands of organizations implement marketing technology platforms.

Lead Conversation Tips For A Recession Climate

Unfortunately, understanding the principles of creating a good sales funnel is not enough to guarantee its efficiency. This is especially true at a time when the internet is making trends more variable than ever. As such, the constant update of the strategies is a must, which results in high use of resources and the need for experimentation. This is where SaaS solutions come in, offering an accessible solution that facilitates the funnel creation process while also providing automation features for tasks like testing.

College Startup: Or Why You Should Study Marketing as a Business Owner

Starting early in your college days and giving wings to your business idea means you have more time to experiment in the market, create better networking, greater risk-taking abilities, scope to upgrade your business skills and have more years to remain in the business world. With so many advantages, you can’t ignore the opportunity that lies ahead for you in the business world. With correct strategies and the right skills, including sales and marketing and finance, the sky’s the limit.

Top 10 Advantages of Facebook Marketing for Your Business

Social media usage has skyrocketed during the pandemic. Utilize this channel now to drive your recovery.

What trends to follow to improve your brand loyalty

According to 3Cinteractive, 64% of brands have noticed an increase in consumer loyalty memberships, demonstrating prospects are looking for brands they can a trust in a world where they are dominated by ads. With that in mind, we’re sharing the biggest customer loyalty marketing trends and how you can breach the gap between brand and audience.

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic