
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.

How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.

Acoustic Unveils 2025 Marketing Benchmark Report
New insights reveal the enduring power of email with global and industry-specific trends in email engagement and performance

How Technology Changed the Way of Marketing
here are the top ways in which developing technology has changed the way of marketing.