Omnisend Named BigCommerce Elite Partner

"Adding Omnisend to our best-in-class tech partner portfolio brings tremendous value to our merchants by strengthening their email and SMS marketing strategies to enhance their competitive advantage," said Russell Klein, chief commercial officer for BigCommerce. "Automation is a critical aspect in ecommerce and Omnisend will help our merchants deliver much more efficient marketing automation solutions that will provide omnichannel customer experiences that are expected."

80% of Businesses Consider Email Accessibility but More Can Be Done: Study

Pathwire and Ascend2 recently surveyed marketers to determine if they consider accessibility as part of their email campaigns. The study reveals some interesting insights. Read the complete article to know more.

How Apple’s IOS 15 Update Affects Your Email Marketing

Let’s dive into what these privacy updates mean for your email marketing and how you should respond.

Email Marketing Software Market Report Survey 2021 with Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends , With Covid 19 Analysis

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

Approaching Email Marketing

Here are a few key areas for email marketers

Integrated Marketing: How To Get Started The Right Way

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

SMS Holiday Marketing: 8 Tips To Grow Your Audience & Reach

Discover how to make successful SMS marketing campaigns during the holiday season with these practical and effective expert tips.

Convergence of marketing in virtual space

Here are some handy tips through which B2B marketers can bring themselves at par with their B2C counterparts in virtual media

Black Friday Email Marketing Strategy: The Retail Perspective

Arguably, Retail is the most relevant B2C vertical during those Black Friday consumer spending sprees. That’s why we decided to break out the results from this segment to uncover insights that will help retailers with their holiday email marketing strategies.

Align Your Marketing and Sales Team Better With Revenue Marketing

The effort to align sales and marketing has long been underway. In its most recent iteration, the marketing model known as revenue marketing aims to seal the final revenue-leaking gaps between sales and marketing through closed-loop data feedback and automation.

Liveclicker Delivers Brand-Optimized Personalization with Phrasee Integration

The integration provides seamless, AI-powered brand language optimization capabilities, enabling Liveclicker customers to generate high-performing marketing campaigns at scale to boost performance. The Phrasee integration is now available within Liveclicker’s new Integration Hub.

What is B2B marketing automation? , A small business guide to automated digital marketing

Learn how to implement B2B marketing automation to effectively streamline your marketing efforts, save time, and keep your teams in sync.

Main Line Chamber launches shop local initiative

Shop Dine Main Line’ campaign includes website, marketing and Let’s Rallie app

How To Market A Startup Product?

Startup owners are constantly on the lookout for the latest online marketing trends. You may already be familiar with standard terms like social media marketing, personalized content, and brand campaigns. But the question arises, which are the most effective online advertising trends that will help you generate engagement, provide customer analytics, and extract results? That said here is how to market a startup product.

What is Digital Marketing? , A Digital Marketing Guide

Digital marketing, a.k.a. online marketing or internet marketing, has transformed the way we shop, share content and engage with brands. But what is it? We explore.

The Ultimate Guide to Digital Marketing

Do you want to reach your customers online? Digital marketing enables you to deliver marketing messaging to your ideal customers on a variety of platforms online. In this guide, we’re going to look at the various aspects of digital marketing and how you can use them to drive qualified traffic to your business.

7 Essential Marketing Tools for a Strategy Overhaul

Businesses have always relied on well-defined marketing strategies to create awareness for their brands and reach their target audience. They invest in promotional material to generate scalable and actionable metrics that can lead to conversions. Ultimately a good marketing strategy can boost your Return on Investment (ROI) and propel business growth. However, the digital era has come with; technological advances that pave the way for the evolution and shifts in customer needs. Today, there’s a visible difference between online and offline customers’ habits and behavior. It means that businesses need a marketing strategy overhaul to match changes in the market. Fortunately, technology and tech providers have also reached numerous essential marketing tools to match these shifts.

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic