Email Marketing and Why it's So Important [Infographic]

Among the key points: Personalized emails, which include the customers' name, can have a significant impact on open rates, The right subject line, which is the first thing that your customers will see, can greatly improve response, Emails are more likely to be opened on desktop, which is worth noting in your composition and formatting. There's a heap more stats and insights into the below infographic, while you can check out Email Tool Testers' full report here.

10 ways to promote your blog in 2021

Content market is the process of creating content, publishing it, and promoting it to attract, engage, and retain an audience of customers. Content marketing can help with search engine optimization and pay-per-click ads. Sometimes, however, it can be challenging to know what topics to address. What follows are five content marketing ideas you can use for your business in August 2021.

10 Best Email Previewing, Testing, & Rendering Tools

With SubjectLine.com, you can test your subject lines and receive a free rating out of 100. The tool considers the total length, word length, urgency, and more.

MarTech Interview with Tyler Lessard, VP Marketing at Vidyard

The use of video in marketing and sales is only going to increase as marketers and salespeople get more adept at video marketing and video prospecting techniques. Tyler Lessard, VP Marketing at Vidyard shares some observations:

Prakash Mishra Talks About The Digital Marketing Trends Post Covid

Prakash Mishra talks about the four trends that enrich the B2C and B2B relationship and improve products and consumer experiences.

Easy Tips to Improve Your Marketing Strategy and 10X Your ROI

Marketing strategies are often complex and costly. However, a successful business knows how to quickly simplify its marketing strategy and focus on what is important. We look at different types and provide you with a marketing strategy template to easily boost your ROI.

Lead Generation Strategy: Common Mistakes That Cost You Money

Whether you’re a B2B (business to business) firm generating leads through social media or a B2C (business to consumer) e-commerce site generating sales through your website, a sound lead generation strategy expands your opportunities to make a sale.

How Technology Changed the Way of Marketing

here are the top ways in which developing technology has changed the way of marketing.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

How to Make Your Business Stand Out From the Noise

The world of digital marketing is constantly changing. Considering global B2C sales are projected to surpass $4.5 trillion in 2021, it makes sense that businesses and individuals are always looking for any way to get an edge in a competitive marketplace.

B2C Marketers Plan To Double the Volume of Digital Messages

A key takeaway from the survey released in April is that B2C marketers are planning to significantly increase the number of digital messages they send. One-third of the respondents reported they will double the number of messages sent by the end of 2021. Slightly more than half (53 percent) said their total would double by 2024.

Vintory’s Director of Digital Marketing Gives a Crash Course: How to Get The Most Out of Your Digital Advertising Efforts

Google Ads is a highly effective way to get qualified leads when it comes to B2B and B2C marketing, but it’s important to view the effectiveness of these leads through the correct lens.

7 Effective Tips to Reach Out to Customers & Grow Business

Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join in building strategies that also attract your new prospects and turn them into existing ones. Now that you know both customer retention and acquisition lay an equal weightage in growing your business let us discuss seven practical tips to reach out to customers (existing and new) to increase your online business digitally.

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.

20 Marketing Automation Software Options You Need to Accelerate Your Business in 2021 and Beyond

No matter your industry or the goods or services you offer, if people aren’t aware of them, they’re not going to buy them. So what’s a person to do? You already have a schedule full of meetings, demos, networking events, and actual work. How are you supposed to make time for lead nurturing and engaging with people on your business’ social media pages? Thankfully, marketing automation software makes it a lot more manageable. But, how do you know if it’s time to get one? What exactly does it do? And what are the best marketing automation tips for a business owner?

Solutions Review’s Vendors to Know in Marketing Automation in 2021

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic