The Scope of Digital Marketing in 2024
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
49 Email Marketing Statistics In 2024
Email marketing is still an important tool for businesses to connect with their audiences in 2024, no matter what internet marketing gurus on YouTube might tell you. With 4.48 billion email users worldwide, it’s no wonder companies continue to invest in email campaigns to engage and convert customers. Here’s a closer look at who’s using email marketing.
Shopware and ChannelEngine launch “Shopware Multichannel Connect”, allowing merchants to easily scale and globalize their businesses
Shopware, the leading global open-source e-commerce platform, and ChannelEngine, a global leader in marketplace integration and management software, today have announced the launch of Shopware Multichannel Connect. The product enables Shopware merchants to seamlessly sell across a multitude of online marketplaces worldwide.
How Technology Changed the Way of Marketing
here are the top ways in which developing technology has changed the way of marketing.
Two Purpose-Driven Portland Agencies Join Forces
Mad Fish Digital is Acquiring Grady Britton to Offer Full Suite of Integrated Brand, Marketing and Communications Services
Marketers brace for impact of summaries in Apple Mail, Gmail
Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers.
B2B Marketing In 2024: The Ultimate Guide
Most of us are quite familiar with business-to-consumer (B2C) marketing, because it surrounds us all day, every day. Business-to-business (B2B) marketing is a different concept, in which businesses are trying to reach other businesses, rather than individual customers, by marketing their services or products. Keep reading to find out more about B2B marketing, why it’s important and some best practices for implementing it in your small business strategy.
B2C marketing automation: The tools, tactics and prerequisites for success
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.
