Global Email Marketing Software Market Report 2022: Sector to Reach $2.2 Billion by 2028 at a 10.6% CAGR

Market Growth Factors

8 major differences between B2B and B2C email marketing

You are making a huge mistake if you are using the same email marketing strategy for B2B and B2C brands. Let’s be blunt – it does not work. B2B email marketing is a different ball game than B2C email marketing. Simply put, B2B email marketing primarily focuses on logic-driven decision making whereas B2C email marketing tingles the emotional side of the recipient. That said, there is no thumb rule here, but it is always better to be prepared rather than aim in the dark. So, how different is B2B and B2C email marketing? Continue reading to find out.

5 Ways To Harness The Power Of Urgency In Selling B2B Software

According to Datanyze, over 43 percent of B2B software purchases happened due to an immediate need for the software’s services. Although a good sales call and long-term professional need rank highly as reasons why such purchases occur, urgency remains a significant factor in convincing a company your software is the one it needs.

Approaching Email Marketing

Here are a few key areas for email marketers

How to make B2B marketing interesting and engaging for buyers in 2023

Business-to-business (B2B) marketing is challenging. It can be a puzzle to pick content, purpose, channel and funnel stage. And now, more than ever, marketers need to make efficient choices and efficient marketing.

How Technology Changed the Way of Marketing

here are the top ways in which developing technology has changed the way of marketing.

Referral marketing: What it is and how to use it successfully

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Gamification and B2B Marketing

The fact that it has been around for a while means there is a chance you have interacted with it despite the fact that it may seem daunting and new. In the B2C sector, it is extremely common to experience gamification across campaigns. The goal of gamification is to use interactive game-style approaches that give users a sense of significance and value. Users may find it so fascinating that they are willing to invest more in a brand or product. It is a powerful B2B marketing strategy that may inform, engage, and aid in the collection of leads.

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic