Text Messaging SMS Marketing Top Brands Use Successfully

Texts are a direct line of communication with a company's most loyal customer base. For company brands wanting to stay on the cutting edge of marketing to maintain and grow their customer base, text marketing is a necessity.

Essential B2C Marketing Implementations

Essential B2C marketing implementations. Technology and regulatory changes will require preparation.We asked marketing experts how they plan to tackle the next 12 months—here are the 18 topics they zeroed in on.

TECH TALK WITH MIKE: Why email marketing is still relevant

Email is still an active marketing tool. Indeed, it’s still one of the most important digital marketing strategies. If you’re in doubt, consider the following: It’s still the best way to engage customers.

Digital Marketers Expect to Double Messaging Volume by 2024

A new survey from MessageGears highlights the important role digital messaging continues to play in B2C marketing, while underscoring the immense challenges facing marketers in terms of COVID-era messaging and customer data access

How Marketers Can Leverage Email Personalization

As the CMO of a company that offers an email personalization engine, I believe email personalization is no longer an extra marketing tactic — it’s the future of content marketing.


The great thing about email is it makes it easy to collect data that can enhance the user experience. You can quickly see whether emails are opened, as well as clicks and unsubscribes. At the same time, you can start to pinpoint what resonates most with your audience and prioritize the right content.

B2C marketing trends point to more messages, but improved relevance

First up, and this isn't a big surprise, over 90% of respondents said digital messaging - email, SMS, text - remains extremely important compared to other marketing strategies, seen as critical to the business goals of a company.

How Technology Changed the Way of Marketing

here are the top ways in which developing technology has changed the way of marketing.

6 effective lead generation tactics for e-commerce business

Leads are the key to successful sales.Without them,it is no sense in business.The first and the most important task for sales is finding leads and converting them into real customers.But how to do this?Dancing around a fire doesn’t help.You are lucky if are reading these words now.We prepare a list of the most effective lead generation tactics.Move further and find out how to increase the # of leads and sell them everything you want.

4 Key Benefits Of Using Videos In Your Marketing Strategy

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy.

The Anatomy of Reviews

Once you start collecting reviews efficiently, effectively, and using them internally to drive value externally to your customers (and highlighting them in the process!) you’ll create an always-on feedback loop: capturing reviews, leveraging reviews to create better products, using reviews to tell your story externally, closing new customers, and capturing reviews from them to start the process all over again.

5 mega-trends transforming the future of digital marketing

These five areas have changed the world for both B2B and B2C marketers.

How to Improve B2C Lead Generation Services?

Today B2B lead generation is all about knowing and getting down to the specific details of a consumer’s likes and dislikes. This knowledge forms the basis of B2C lead generation services. One of the main driving factors of B2C lead generation services is a clear and concise pitching of products or service ideas so that consumers get a quick sneak peek into what they can expect.

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic