The Best Email Marketing Tools of 2022

It is very important to work with the best email marketing tools to achieve optimum results. As you know, updates regarding the best email marketing tools are quite frequent, so you may be a little behind the times if you haven’t researched the topic in a while. That is why we have prepared an updated list regarding the best email marketing tools of 2022 and its features.

Why we care about B2C marketing: A guide for marketers

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader.

Cisco supporting partners with digital marketing shift

One of those that were already taking steps to grasp the digital marketing nettle was Cisco, with its Lifecycle Advantage programme, which arms partners with tools to help them deliver high levels of customer experience.

Report: What’s Working in Email Marketing

The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers.

EMAIL MARKETING WILL CONTINUE TO RULE IN 2023 AND BEYOND. HERE’S WHAT YOU NEED TO KNOW

With 2022 close to an end, are you planning your marketing and client retention budget for 2023 yet? Make sure you include email marketing in your budget. Not sure if you want to tie up resources in email marketing? Here’s what you need to know.

Influencer Marketing Platform Market Size to Grow by USD 27.39 Billion, Fashion and Lifestyle to be Largest Revenue-generating Application Segment - Technavio

This report segments the influencer marketing platform market by application (fashion and lifestyle, food and entertainment, travel and holiday, sports and fitness, and others) and geography (North America, Europe, APAC, Middle East and Africa, and South America).

MarTech Interview with Jill Ransome, CMO at Jitterbit

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority:

The Secret To B2B Marketing? It’s Just A Game Of Yes’And No’

In any B2B buying situation, you have the people who can say 'yes' and the people who can say 'no.' Here's how to get "yes"es.

9 Types of Lead Magnets That Will Quickly Grow Your Email List

A lead magnet is a piece of content that's designed to capture a user's attention and persuade them to sign up for your email list. There are many different types of lead magnets — from ebooks and white papers to free trials and coupons — and they can be very effective in growing your email list.

46% of Marketers to Increase Investment in Account-Based Marketing Programs

As marketers look for new ways to improve their demand-generation strategies, new research indicates that they may begin shifting toward account-based marketing (ABM) in the future.

AffiniPay Expands Executive Team with Ana Villegas as Chief Marketing Officer

“As AffiniPay and MyCase join forces to empower professionals through best-in-class technology, Ana is the ideal fit to lead our marketing strategy as the fintech and legal tech markets continue to evolve,” said AffiniPay CEO Dru Armstrong. “We’re excited to add Ana to our executive team and will lean on her wealth of experience as we expand our technology-enabled products to allow professionals to get back to what matters most–their customers.”

MarTech Interview with Emerson Welch, Vice President of Marketing at Quark Software Inc

Emerson Welch, Vice President of Marketing at Quark Software Inc chats about a few ways for marketers to create better digital journeys and presence in a crowded market:

How To Write The Perfect Digital Newsletter (Infographic)

Email newsletters are a highly effective marketing tool for smaller firms operating on a tight budget. And that's why small business lender OnDeck created a new infographic guide explaining the fundamentals of writing killer business newsletters. It explains how to write, promote, and track a newsletter campaign from scratch. But before we get on to that, let's look at why newsletter writing is making a big comeback in the post-cookie world.

The complete guide to Instagram templates (+ free downloads)

Why burden yourself with even more work by requiring yourself to create Instagram content from scratch every single time? Especially because many marketers are managing multiple social media accounts at a time. So let’s talk more about Instagram templates—why you’d want to use them, what they might look like, successful brands who are already making the most of their own templates and free downloadable templates you can use.

Role of Digital Marketing in Reaching the Target Audiences for Businesses

In this blog post, we will talk about the importance of digital marketing for businesses as well as its role in reaching the target audience for businesses.

B2B And B2C Marketing: One In The Same After All?

As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.

Martech Interview with Lynn Tornabene, Chief Marketing Officer, Anteriad

Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions.

ZoomInfo Sets Company Record for Top Product Ratings on G2

Ranks No. 1 in 28 Grids That Evaluate Software Products with the Best Customer Satisfaction and Market Presence

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic