10 Big Ways Infographics Benefit Your Content Strategy

Are you using infographics as part of your content strategy? You may be missing out on valuable digital marketing opportunities if not.

How to Navigate Email Marketing's New Rules, Pitfalls in a Pandemic World

The nature of email marketing has shifted as a result of COVID-19, and it's critical that marketers stay up to speed. With more people transitioning to remote work, other mediums such as phone and physical mail have been rendered less effective.

Things You Should Consider Before Starting Out With Marketing Cloud

Everything you need to know to implement your own effective marketing plan.

5 Best Sales Automation Tools for 2022

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital.

Email Marketing Software Market to Reach USD 2.53 billion by 2028; Increased Adoption of Digital Marketing by Organizations to Fuel Market Progress: Fortune Business Insights™

Companies Profiled in the Email Marketing Report are: AWeber Communications (Pennsylvania, U.S.), Salesforce.com, Inc. (California, U.S.), Sendinblue (Paris, France), Campaign Monitor Pty Ltd. (Tennessee, U.S.), HubSpot, Inc. (Massachusetts, U.S.), Constant Contact, Inc. (Massachusetts, U.S.), Benchmark Internet Group (California, U.S.), ConvertKit LLC (Idaho, U.S.), Jivox Corporation (California, U.S.), j2 Global, Inc. (California, U.S.)

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

G2, the leading B2B software and services review platform for users, buyers, investors, and industry analysts, has recognized AiTrillion as one of the momentum leaders in the most trending personalized software category. AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Act-On Unveils 2022 Marketing Predictions

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

6sense Announces $200 Million Series E Round, Increasing Valuation to $5.2 Billion

6sence, the leading platform for B2B organizations generating predictable revenue, today announced it has closed $200 million in a Series E funding round. The new funding more than doubles 6sense valuation to $5.2 billion just ten months after its $125 million Series D round.

Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

AiTrillion Recognized as a Momentum Leader in G2’s Winter 2022 Personalized Software Category

AiTrillion, leading ecommerce marketing automation platform, is the first-ever SaaS-based Artificial Intelligence enabled all-in-one sales and marketing automation platform for eCommerce sellers in the USA, UK, Canada, Australia, India and in other countries globally.

Salesforce Pardot review

Salesforce Pardot: The powerful B2B marketing software with high performance and a broad range of features.

Strategies Marketing Teams Can Use To Adapt To Supply Chain Issues This Holiday Season

The supply chain is an ecosystem, and with the impact of labor shortages, manufacturing constraints and shipping delays, customers may not get what they want, when they want. B2B and B2C marketing teams can adapt strategies to react quickly to an ever-changing situation which ultimately requires top-notch marketing finesse, tight execution and a customer-centric approach. Here are three ways marketers can prepare for the upcoming season:

8 examples of marketing objectives for small businesses

Not sure where to start with marketing? Adapt these eight tips to your business

3 Tips to Innovate Your B2B Marketing

Doing the same things consistently in your B2B marketing can produce steady results, but what about trying new things? New channels? New strategies? Trying new things out in a B2B marketing strategy does come with certain risks, but often, is worth it. In this post, we take a look at three ways to innovate your B2B marketing, while preserving the results you are already getting.

Lead Nurturing Best Practices for B2B Marketers

Many B2B marketers believe that they are stuck in a rut with respect to finding new ways to improve lead quality and their lead generation program. There is nothing more satisfying than seeing your online ad campaigns work better and having relevant leads roll into your company pipeline. To help you, here are a few top lead nurturing practices that can help your marketing team with their leads and turn them into fruitful business.

Global Marketing Automation Market Report 2021-2026 - Integration of Artificial Intelligence (AI) is Anticipated to Drive the Market - ResearchAndMarkets.com

The global marketing automation market grew at a CAGR of around 13% during 2015-2020. Looking forward, the global marketing automation market to exhibit strong growth during the next five years.

What Should Feature in the MarTech Stack of B2B Content Marketers?

Being a successful digital marketer necessitates having the appropriate martech tools as part of your toolbox. Digital marketers need solutions that automate procedures to save time and money, assuring a solid return on marketing investment. There are a lot of tools to pick from when developing your Martech stack, from email marketing and CRM applications to analytics and project management.

Five digital marketing strategies that improve conversions

Conversion means different things for different businesses.It may mean getting audiences to provide contact info for lead generation, converting prospects to paying customers, or subscribing to your newsletters. Yet driving conversions is no mean feat. Today’s audiences are savvy people who don’t just settle anything unless it’s beneficial to their business. How do you prove value and drive conversions? We’ll look at several digital marketing strategies that may help nudge your audience to perform the desired actions.

A guide to B2B holiday marketing strategies

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

3 Tricks for Getting More Email Clicks

agents and brokers feel largely optimistic