Looking for a New Email Marketing Platform?

A robust email marketing plan can help marketers nurture, acquire, retain customers, enhance referral and cross-marketing goals while also supporting sales initiatives. To optimize ROI from any email marketing plan, marketers need a combination of the right email marketing platform and email marketing tactics. Before honing in on an email marketing platform, it is crucial for marketing teams to evaluate different vendors and compare their top features. Once marketers have a shortlist in place, ensuring certain factors are evaluated before making a buying decision will help companies find a best-fit platform that can help them achieve their core goals. Here are a few things to keep in mind:

Email Marketing Services Market Unit Sales to Witness Significant Growth in the Future 2028, Latest Release By IBI

The worldwide Email Marketing Services market size was estimated at USD 1.13 billion out of 2021. The market is supposed to develop from USD 1.24 billion out of 2022 to USD 2.52 billion in 2028 at a CAGR of 10.8% in the 2022-2028 period. The worldwide effect of COVID-19 has shown a slight downfall in market size, and it saw slow development across all locales during the pandemic. In view of our examination, the worldwide market showed a development pace of 10.2% in 2021.

I Make A Million Dollars a Year Writing Emails To My Friends. Here’s How You Can Too

I write emails to a list of subscribers I think of as my friends. Sometimes, those emails sell things—in my case, mostly digital courses and mini-courses for personal brands and entrepreneurs. This is technically called email marketing. The emails I send might be called newsletters. But to me, and to my subscribers, each one is still an “email to a friend”—because that’s the style I write it in, and how the person receiving the email experiences it.

Here Are The Best Tools For Digital Marketers in 2022

Digital marketing has become increasingly efficient thanks to the introduction of new and improved tools, and a survey from the team at Unsupervised has revealed what some of the most useful tools for professionals in the field are right now with all things having been considered and taken into account. The survey also asked about marketing budgets because of the fact that this is the sort of thing that could potentially end up making or breaking a particular marketing campaign.

Top B2B Demand Generation Trends to Watch in 2022

B2B Demand Generation involves exploiting diverse marketing strategies to increase product or service awareness and demand. Marketing teams focus on multiple channels to realize the objective and maximize the results. These strategies target lead generation, thereby expediting business growth. Demand generation is indispensable for a business if it aspires to conquer the saturated market and ace the competition.

From Cold Calling to Email Marketing – How to Boost Post Covid Travel Sales

During the pandemic, travel brands lost a vital connection with their core client base. As the world reopens from nationwide lockdowns, we can see a resurgence of the travel industry. US air travel has touched pre-pandemic levels, and hotel bookings are also at a 52-week high. This can be a golden opportunity to grow your client base and reinvent your core values as a travel company. In the post-COVID era, travel company CEOs must start marketing from scratch to boost post covid travel sales.

B2B E-mail Marketing: Top 5 Tactics for Lead Generation

According to Research, Over 48% of Marketers hail E-mail as the Best Method for Creating Internet Leads. A Successful Lead – Generating Plan Will Provide Your Company with 0ther Advantages, Including Increasing Revenue Generating.

What Is Digital Marketing Attribution & Why Important to B2B Business?

Digital marketing attribution reporting will allow you to understand which marketing strategies can bring the desired results and which areas need to be improved. Find out how to do marketing attribution correctly in this post.

5 Email Marketing Tips to Bump Up Open Rates

Doesn’t it feel great curating emails and sending them out to people who willingly want to hear from you? The ROI is impressive too. You can rake in $36-$45 for every dollar you invest in an effective email marketing campaign. Now, back to the feel-good part—just because people willingly signed up to hear from you, doesn’t mean they will open your email. Recent statistics reveal that only 18 percent of marketing emails are opened. In other words, most marketing emails fall into the treacherous valleys of spam folders. So, how do you bump up open rates? We explore that, plus other digital marketing strategies that contribute to higher sales numbers.

ActiveCampaign Launches No Code Data Model Solutions For Businesses To Unify And Take Action On Their Data

With ActiveCampaign, businesses can connect to powerful app integrations that leverage custom objects like Salesforce, Zendesk Support, Calendly, DocuSign or Eventbrite—or they can build custom objects to support their own use case. A large focus for ActiveCampaign is ensuring customers can easily create and manage custom objects without requiring API expertise or developer support. With many businesses strapped for bandwidth and support, they don’t always have the coding power to utilize custom objects. Today, ActiveCampaign democratized access to these tools and leveled the playing field for businesses of all sizes, giving everyone a chance to succeed and grow.

MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo

Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo shares a few data cleaning and marketing best practices while taking us through some of ZoomInfo’s latest enhancements:

What is Lead Generation in Marketing?

Creating quality content and starting discussions are important components of lead generation efforts. The objective is to position your brand as a thought leader and develop a community of professionals who are interested in what you have to say. Some members may become customers and others may become brand advocates. Social proof is an important factor in conversion, and the best way to generate it is through reviews. To make content worth sharing, start conversations with people who use the product or service you’re offering.

Invoca Nets $ 83 M Funding Round, Inmoment Acquires ReviewTrackers, More CX News

Martello and Mitel Renew and Extend Partnership, Quantcast Launches Brand Advertising Solutions, Microsoft Introduces Viva Sales, Validity Launches MailCharts SMS, Webex Releases Integrations With Eloqua and Salesforce, Canto Unveils Media Delivery Cloud, Merkle B2B Names Roland Deal CEO, Americas, Smartly.io Appoints Ryan Jamboretz as President, Commercial & Partnerships

ABM in 2022: Make It the Year of Smarter Account Based Marketing

The ABM Strategy, Honing Your Account-Based Insights, Identify Priority Opportunities With Deeper ABM Insights.

The Anatomy Of A Succesful B2B SaaS Marketing Strategy

Start building a marketing strategy that covers these four focal elements: awareness, trust, conversion, retention.

Top 13 Results-Driven Online Marketing Agencies Every Brand Should Know

In this post, we examine some of the best online marketing agencies you can find, some servicing the entire digital marketing field, with others choosing to specialize in a few narrow niches. You will see more in-depth reviews in our Digital Marketing Agencies collection.

Creative B2B Digital Marketing Strategies for Today’s Business

In this article, we look at the most effective digital marketing methods and delve into the world of B2B marketing.

Tips To Bolster B2B Mobile Marketing

As more and more platforms are designed from a mobile first perspective, the way people interact with the platform is transforming. This requires a new and unique strategy to help businesses understand and adapt to the new reality.

Fight the Friction!

Friction: Inconsistent marketing campaigns.

How ABM strategies can accelerate marketing and sales velocity

Account targeting from a marketing side, Sales engagement and outreach, Account analysis and measurement