Reddit launches Lead Generation Ads
Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.
21 Email Marketing Interview Questions and Answers
One of the most effective social media channels in digital marketing is email marketing, which has the potential to propel a company to new heights. Email marketing is the practice of a business sending out promotional emails to its customers. Having a list of the most common interview questions for an email marketing position is essential to a successful interview. Hence, we've compiled a list of some of the most often asked Email Marketing Interview Questions and answers, from the basic to advanced level, so let's get started.
How AI Is Changing SEO & Digital Marketing
Google has rolled out AI-generated summaries in search, but AI content is unlikely to rank highly in the new search landscape.
The Scope of Digital Marketing in 2024
Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.
A new tech stack for cold email outreach is taking shape
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
Revolutionize Your Marketing: The Power Of Accurate Mailing Lists
Shifting the paradigm to prioritize quality over quantity is not only going to bring better customer interaction, but it's also going to drastically increase the return on marketing campaigns. By delving into the critical aspects of list validation, optimization and enhancement, we'll examine how these radical new next-gen practices are rewriting industry standards in marketing communications, cultivating more profound and meaningful engagement, and transitioning the focus to audiences where it belongs, making this the most effective evolution in digital marketing strategy.
How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read
Wondering how long your marketing emails should be? Here's what consumers say — so you can send exactly what they like.
Shopware and ChannelEngine launch “Shopware Multichannel Connect”, allowing merchants to easily scale and globalize their businesses
Shopware, the leading global open-source e-commerce platform, and ChannelEngine, a global leader in marketplace integration and management software, today have announced the launch of Shopware Multichannel Connect. The product enables Shopware merchants to seamlessly sell across a multitude of online marketplaces worldwide.
How Technology Changed the Way of Marketing
here are the top ways in which developing technology has changed the way of marketing.
Content Marketing vs. Digital Marketing: Key Distinctions Revealed
Without any further ado, let’s go into the key distinctions between content marketing vs. digital marketing, their respective advantages and disadvantages, and how they work together to create a powerful marketing strategy.
How generative AI will disrupt distributor operations
Generative AI's biggest impact for distributors will be seen in customer operations, marketing and sales, software engineering, research and development — and digital commerce, according to McKinsey.
10 Email Marketing Tips to Boost B2B Sales
If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.
Two Purpose-Driven Portland Agencies Join Forces
Mad Fish Digital is Acquiring Grady Britton to Offer Full Suite of Integrated Brand, Marketing and Communications Services
Marketers brace for impact of summaries in Apple Mail, Gmail
Email is the top area where marketers are increasing their budgets. Some 62% of US B2B and B2C marketers had increased their email marketing campaign in the past 12 months, according to April 2023 data from SeQuel Response and ISG. But recent email updates from Apple and Gmail add new challenges to email marketing, especially for B2B marketers.
Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies
A new post published on StudioID highlights the strategic importance of digital publications in modern marketing strategies, emphasizing their ability to drive demand, generate high-quality leads, and enhance brand recognition and reputation affordably within business-to-business (B2B) content distribution strategies.
B2B Marketing In 2024: The Ultimate Guide
Most of us are quite familiar with business-to-consumer (B2C) marketing, because it surrounds us all day, every day. Business-to-business (B2B) marketing is a different concept, in which businesses are trying to reach other businesses, rather than individual customers, by marketing their services or products. Keep reading to find out more about B2B marketing, why it’s important and some best practices for implementing it in your small business strategy.
Keeping Marketing Simple With a Razor and a Avocado
In this interview, Why Digital founder and CEO Roy Caccamo shows us that focusing on a clever, straightforward concept can cut through the noise, capturing attention and driving engagement.