How to write a B2B marketing email that works

B2B copywriter David McGuire shares four tips to help you stand out in a crowded inbox

MarTech Interview With Dennis Fois, CEO At Copper

Should the eventual death of third-party cookies serve as a catalyst in the future to B2B marketers? Dennis Fois, CEO at Copper dives deeper in this quick chat:

Email Marketing and Why it's So Important [Infographic]

Among the key points: Personalized emails, which include the customers' name, can have a significant impact on open rates, The right subject line, which is the first thing that your customers will see, can greatly improve response, Emails are more likely to be opened on desktop, which is worth noting in your composition and formatting. There's a heap more stats and insights into the below infographic, while you can check out Email Tool Testers' full report here.

10 Best Email Previewing, Testing, & Rendering Tools

With SubjectLine.com, you can test your subject lines and receive a free rating out of 100. The tool considers the total length, word length, urgency, and more.

MarTech Interview with Tyler Lessard, VP Marketing at Vidyard

The use of video in marketing and sales is only going to increase as marketers and salespeople get more adept at video marketing and video prospecting techniques. Tyler Lessard, VP Marketing at Vidyard shares some observations:

Healthy Opens for Wealthy Email Marketing Campaign

Email is an essential tool for businesses, ever. So what is going wrong? A lot, actually! It’s no secret that there are many emails sent out every day, and not all of them will get read or responded to by the recipients. So if you want your target market to read your emails, you need to have reasonable open rates. Span Global Service’s infographic on good open rates gives you the right insights and is an excellent booster to start an email marketing campaign.

Why do you Need Better Buyer Intent Data to Drive your Marketing Strategies?

In today’s data driven marketing and sales environment, it is not enough to just map your prospects behavior. Enriched insights from buyer intent data are now becoming a necessity to not only identify more about prospects but to gauge more on user’s current and potential buying behavior while also helping to identify potential best-fit prospects and customers.

Everything You Need to Know About Marketing Automation

According to Emailmonday, in May 2021, 51% of companies are currently using marketing automation and more than half of B2B companies (58%) plan to adopt the technology. Although marketing automation has become an essential tool for marketing in today’s digital world, you aren’t alone if you’re not sure of what marketing automation means exactly or how it can benefit your small business.

Easy Tips to Improve Your Marketing Strategy and 10X Your ROI

Marketing strategies are often complex and costly. However, a successful business knows how to quickly simplify its marketing strategy and focus on what is important. We look at different types and provide you with a marketing strategy template to easily boost your ROI.

The Ultimate Guide To A Lead Magnet Funnel That Will Boost Your Subscriber Rate

Today's guide will show you how to create the best lead magnet funnel for your business. You will learn about customer personas and their role in creating a compelling lead magnet. You will also discover the different types of magnets you can use and how to build the ultimate opt-in page. Before we cover all that, let's ask ourselves this question: What exactly is a lead magnet funnel?

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.

How to Make Your Business Stand Out From the Noise

The world of digital marketing is constantly changing. Considering global B2C sales are projected to surpass $4.5 trillion in 2021, it makes sense that businesses and individuals are always looking for any way to get an edge in a competitive marketplace.

3 Simple Tactics to Boost Your B2B Newsletter Results

While B2B newsletters typically get less engagement than business-to-consumer (B2C) emails, they’re still a tremendous way to nurture your audience and boost your brand awareness.

Mrkt360 is investing in the youth of today to become a leader in the digital marketing world of tomorrow

Mrkt360 is developing into a major force in the digital marketing industry and its social as well as corporate goals are crucial to that development. Our firm is constantly expanding and looking for the next possible way to both grow and improve the digital marketing industry. Our hope is to become a trusted leader within the industry, committed to not only clients, but partners, students, and the industry of tomorrow as well.

10 Online Marketing Tips to Gather and Convert More Leads

All small business owners want to make more sales. Luckily, there are tons of online marketing channels to help you accomplish that goal. From email to social media ads, these tips from the online small business community can help you gather and convert more leads online.

How to increase conversion with b2b lead generation agency strategies?

Learn several effective strategies to attract B2B sales leads. And choose reliable B2B lead generation agency

The Elements of an Effective Prospecting Email

And your note must be truly special in some way, or the body copy won’t make the cut. So we’re going to spend the rest of this post overanalyzing and dissecting a fake nurture campaign from a totally made-up tech company to make every word—and every character—count. (And also because we’re email nerds and we love over analyzing email. You’re welcome.)

7 Effective Tips to Reach Out to Customers & Grow Business

Did you know that customer acquisition is a bit more expensive than customer retention? As per stats, your existing customers are more likely to purchase your new products and participate in sales than the new customers. However, it is not true that you should only be concerned about your existing customers; you must equally join in building strategies that also attract your new prospects and turn them into existing ones. Now that you know both customer retention and acquisition lay an equal weightage in growing your business let us discuss seven practical tips to reach out to customers (existing and new) to increase your online business digitally.

Top 7 Marketing Automation Companies for 2021

91% of those who use marketing automation say that it is the most important tool for the overall success of your business.

Solutions Review’s Vendors to Know in Marketing Automation in 2021

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.