B2B email marketing tips & best practices + Free Template

Before we jump into the tips and best practices related to B2B email marketing, it is important to understand why you, as a B2B marketer or business owner, needs a practical B2 email marketing strategy.

4 Tips for Efficient and Effective Social Media Marketing

Managing several social media accounts, including creating content, tracking content and data and scheduling, can be a much more difficult task than you might expect. For organizations with limited resources and time, this can become a challenge to manage effectively. However, there are ways to use your time and efforts more efficiently. Here are four tips that are useful for managing social media marketing.

Email Marketing Continues to Outperform. Are Your Strategies Optimized?

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post.

Approaching Digital Transformation With a Marketing Mindset

Digital transformation efforts are often siloed in IT departments, but marketers should play a critical role in their companies' moves toward digital maturity.

Email Marketing Friday Forum

Could your email marketing campaigns be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what needs tweaking and how to avoid the most common pitfalls. Sponsored by Litmus.

Creating a B2B lead generation strategy in the Covid economy

With the long-term shift to digital business environment B2B businesses can drive their lead generation strategies by rethinking their approach and focusing on the following aspects:

How automation is revolutionizing the digital marketing sector

The online world has become a barrage of endless ads and marketing messages fighting for our attention. So how do you break through all the noise? If you’ve done a rebrand recently, you’re already ahead of many B2B companies with dated branding and messaging. If you’re looking to make your B2B marketing stand out even further, animation is an effective way to turn heads.

50 Unbelievable Email Statistics You Need to Know

Take a look at these 50 amazing stats showing just how strong this marketing channel is:

Top B2B Email Design Trends for 2021

In this post, I share 4 email design trends to practice for the year ahead to successfully generate and nurture leads while also retaining your existing clients.

How Technology Changed the Way of Marketing

here are the top ways in which developing technology has changed the way of marketing.

What is Marketing Technology or Martech? Exploring the Marketers Scope

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

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What is Marketing Technology or Martech? Exploring the Marketers Scope

Marketing Technology or Martech has become quite a familiar term today in the market. It is also a revolutionary term that is defining the future of marketing. Marketing technology, or Martech, has also played a key role in making the life of marketers much easier.

Email marketing automation for B2B: How to effectively manage and acquire contacts

The growing popularity of social media and other communication channels has certainly not obscured the communicative power of email marketing, which is still great strategy to reach, inform,engage users.

10 Email Marketing Tips to Boost B2B Sales

If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.

Why Is Investing In An Email Marketing Database A Good Idea?

Everyone in the 3.9 billion base of email users is not your customer, but using email marketing with an ideal approach will give you a competitive advantage in your business, which makes email marketing special, unique, and more beneficial.

Is Twitter's New Paid Subscription Really All That Super?

The biggest and most significant of the releases is the introduction of Super Follows, while the other one called Communities will offer the ability to create and join groups based around specific interests.

Best B2B Marketing Campaigns

Marketing always has new trends, and businesses that leverage those trends, stand out with their marketing campaigns are the ones that not only gain a huge number of customers and enhance their ROI but are also remembered in the world of marketing.

Digital Marketing Ideas For Industrial Distributors

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for.

WHAT IS B2B MARKETING? BASIC STEPS TO UNDERSTANDING BUSINESS TO BUSINESS SALES

What are some of the critical aspects of the B2B process? Here are three core components of business-to-business marketing that will help you understand how to plot a successful course for your efforts.