Lead gen PPC: How to optimize for conversions and drive results
Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.
LinkedIn’s new playbook taps creators as the future of B2B marketing
LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.
B2B Brand: Why It Matters More Than You Think
From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a asset.
Expedia brings generative AI trip-planning tool to Instagram
The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.
5 B2B Digital Marketing Strategies for Dealerships in 2025
Business-to-business (B2B) relationships represent a significant opportunity for growth, with fleet sales, partnerships with other businesses, and service contracts offering substantial revenue streams. As we navigate through 2025, digital marketing has become essential for dealerships looking to expand their B2B presence.
Bridging the gap between mental availability and momentum in B2B
Create lasting buyer momentum by engaging buyers continuously with thought leadership and a strategic continuum.
The future of B2B authority building in the AI search era
With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, distribute, and elevate B2B content in this new discovery landscape.
How Lenovo’s CMO balances B2C and B2B marketing in the age of AI
Emily Ketchen, a veteran of tech companies and the agency world, discusses bringing artificial intelligence into the marketing organization and staying agile during periods of macro pressure.
AI vs. human expertise in marketing: When to automate and when to keep it human
Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your marketing efforts.AI vs. human expertise in marketing: When to automate and when to keep it human
Your top B2B YouTube ads questions – answered
YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.
How AI Detects Customer Hesitation (And Converts It Into Sales)
See how top brands reduce hesitation, improve ROAS, and build trust – all in the micro-moment critical seconds that count.
A beginner’s guide to B2B content marketing that drives conversions
Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.
Good Email Open Rate: Key Things To Know
Email open rate refers to the percentage of people who open an email after it has been sent. Tracking this metric helps you evaluate the effectiveness of your email marketing campaigns, see how many people are engaging with your emails, and identify opportunities.
Content generation outpaces other applications of AI for marketers
We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?
10 Email Marketing Tips to Boost B2B Sales
If you're looking for ways to improve your email performance in 2020, it's definitely worth considering these shifts.
Chunks, passages and micro-answer engine optimization wins in Google AI Mode
Google's AI Mode synthesizes answers from multiple background queries. Here's how to optimize content passages for inclusion in AI responses.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.
Why Email Newsletters Are a B2B Marketing Game-Changer
In our interview with Mistry, she details how to create newsletters that build valuable relationships, the need to establish realistic publishing schedules based on resource constraints and measuring newsletter success.
