4 Simple Email Marketing Automation Tweaks that Increase Sales

The effectiveness of email marketing has been well documented over the years, and email automation has a lot to do with its success. Automated emails make up 32% of all email orders while accounting for only 2.4% of sends. Maximizing the effectiveness of these already powerful messages is essential for growing an ecommerce brand’s business.

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

The boutique beauty brand used ActiveCampaign’s CX technology to level up their customer communication strategy, successfully pivoting to online sales during the pandemic.

TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More

Webflow Adds Murphy-Reuter as Chief Marketing Officer, Sprinklr Announces New Chief Marketing Officer, Jabmo Updates Account Data Platform

Calix Adds Constant Contact as 4th Out-of-The-box Integration for Marketing Cloud in a Year, Making It Simple for Even the Smallest Broadband Provider To Excite Their Subscribers at Scale

Thanks to the latest out-of-the-box integration for Calix Marketing Cloud with the leading email platform for small businesses, Constant Contact, even the smallest marketing team can easily automate their tailored communications to build their brand and improve engagement rates by as much as 200 percent

Essential Tips For The Best Ecommerce E-mail Marketing

TOP TOOLS FOR EMAIL MARKETING

6 Email Deliverability Best Practices You Need to Supercharge Campaigns

The 6 best practices for email deliverability that land you in inboxes: Use double opt-in signups, Build your email list organically, Clean your email list regularly, Check your sender score, Test your emails before you send them, Segment and personalize.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

ActiveCampaign, which provides customer experience automation, has acquired Postmark and DMARC Digests. Postmark offers transactional email services, and DMARC Digests is an email authentication and monitoring service. ActiveCampaign offers transactional messaging with sales and marketing automation and CRM. It includes 750+ pre-built automations and provides segmentation and personalization capabilities across social media, email marketing marketing automation and CRM. This is ActiveCampaign's largest acquisition.

Marketing Data Management Platform Claravine Nabs $16M

Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. Tracking code is a snippet of code that tracks the activity of a website visitor by collecting data and sending it to an analytics module, usually for marketing purposes.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

By connecting the ActiveCampaign and Postmark systems, customers can send transactional emails with automation, rather than having to utilize special code or APIs.

How can modern technology help you advertise your business

There are many tools available that can help you reach a wider audience and improve your business. In this article, we will discuss some of the most important aspects of modern advertising technology, and how they can help your business succeed.

New Data Reveals Amid High Inflation, Consumers Want to Support Small Businesses

According to new data released today from ActiveCampaign, the leader in Customer Experience Automation (CXA), 56% of consumers are prioritizing making purchases from small businesses amid high inflation trends. This is after only 4% of consumers reported not experiencing inflation, and 28% reported noticing prices climbing faster among small- and medium-sized businesses (SMBs)—vs. 20% among larger brands and 49% across all companies. Still, consumers want to support SMBs given the many obstacles they are facing every single day. In fact, 30% of consumers said they want to support small businesses over big brands because they know they have more struggles and less resources.

Marketing 360® Named Noteworthy Product for SMS Marketing Software in Capterra’s 2022 Shortlist

The Marketing 360 platform’s easy-to-use, built-in SMS text message tool provides seamless integration with the rest of the Marketing 360 apps. It enables business owners to quickly create text message marketing campaigns and automation to help nurture their prospective and current customers. It also includes insights on campaign performance so that business owners can do more of what’s working and less of what’s not. In addition to being named a noteworthy SMS software product, Marketing 360 was also recognized on the shortlists for bar POS software, SMS marketing software, social media marketing software, salon software, and predictive lead scoring software.

What is vital for new brokers and insurance agents?

The insurance industry – especially now – has a clear need for digital marketing directed at brokers and agents. Here’s why: It helps carriers maintain broker and agent attention, but all sides also benefit from the education it provides.

The Essential Guide to B2B Email Marketing

Top 7 B2B email marketing strategies to try

Personalisation and Automation – The Next Iteration of a Communication Legend

Older than the Internet itself, email has stood the test of time and is as relevant today, for both personal and business communication, as it was for the purpose it served some 50 years ago.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Some Important Internet Marketing Strategies

Because businesses are increasingly transitioning to the digital sphere, internet marketing has gotten a lot more attention. Businesses may now market their products or services to as many individuals as they want as long as they are connected to the internet. Try Spectrum Internet if you’re wanting to digitalize your business and need a strong and dependable connection. By calling Spectrum Customer Service, you may learn more about their fantastic service and receive the plan of your choice. They are accessible, dependable, and effective in their work. Now that you know how to use the internet to expand your business, let’s have a look at some of the greatest internet marketing strategies you can use to market your brand more effectively.