Marketing Automation Software Market is Estimated to Reach USD 10,418.6 Million by 2025 at 12.7% CAGR - Report by Market Research Future (MRFR)

Marketing automation software offers a range of solutions to marketing teams for performing repetitive tasks seamlessly. Rise of social media and maintaining digital presence has led to many organizations procuring the product. The software can be used in email marketing campaigns and online advertising.


Relying on proven tactics and measurable metrics isn’t enough — today, the most effective marketers constantly study and learn from innovative approaches while exploring new avenues.

My Method... How Getaway used email marketing to boost metrics across the board

As travel and hospitality brands continue operating in recovery mode, with overall performance below 2019 levels and the industry hit by the pandemic, we have seen glimmers of hope and potential as innovative leaders have found creative ways to keep customers engaged—and increase growth.

5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

HubSpot: Chatbot usage more than doubled during the pandemic

Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers. The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies. Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the pandemic on marketers use of automated solutions.


To help you speed your marketing plan, here are four e-mail marketing trends to consider.

Business Promotion: How to Market Your MSP

Are you struggling to promote your business this year? You’re not alone. In fact, 65% of businesses say generating traffic and leads is their biggest challenge. With a strong marketing plan, you can promote your managed services with ease! Here are eight essential business promotion strategies that can help. These tips can help you boost brand visibility, allowing you to draw more visitors to your website. Then, you can promote your managed services and start generating leads. Set your MSP up for lasting growth and success. Promote your business with these eight tips today!

Thinking Outside the (In)box: Using Email Marketing to Drive Bookings in Today’s Economic Climate

yan Austin, Bluetent’s Director of Email Marketing, and his expert team have helped clients successfully pivot their email strategy for the new challenges presented in 2021. Austin has identified two marketing concepts that all vacation rental brands should consider implementing for the summer—and beyond.

Marketing AI – plenty of use cases, but we’re just getting started

Roetzer’s Institute, in partnership with Drift, a provider of conversational AI solutions, recently published 2021 The State of Marketing AI. It’s a survey that looked at how marketing AI is in use today, the most common use cases, and where companies see themselves using AI in the next five years.

The Constant Contact Email Marketing Automation Tools to Know About

Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

The Oribi for E-Commerce Marketing Features You Should Know About

The editors at Solutions Review have compiled a list of the best marketing features available as part of the Oribi for E-Commerce product offering.

Think Email Marketing Is Dead? You’re Dead Wrong

SMBs, take note: Current data shows email is still one of the most effective and low-cost ways for small and midsize businesses to reach customers. Here's why.


In today’s world, e-commerce is a critical component of becoming a successful retailer.

The Death of the Open Rate: How Email Marketers Can Prepare for iOS 15

In order to close the knowledge gap, we have decided to outline how business leaders can utilize AI to enhance their email marketing process and improve their open rates, response rates, and overall conversions. By sharing this knowledge and educating leaders on the capabilities of AI, both consumers and business owners can benefit – the former receiving relevant and helpful marketing material suited for their needs, and the latter utilizing their scarce resources to reach the right consumers.

10 Inbound Marketing Ideas Your Brand Will Want to Use

Since inbound marketing relies heavily on organic search engine optimization (SEO), it’s much more cost-effective than traditional outbound marketing strategies like paid advertising.

Lead Generation Solution Market Growth Sturdy at 17.5% CAGR to Outstrip $9,589.11 Million by 2028 - COVID-19 Impact and Global Analysis by

The Lead Generation Solution Market Growth impelled by rapid expansion of Finance, Insurance, Education Sector and rising count of internet users in developing countries.

Salesforce com : Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones

We asked our Marketing Champion community - made up of marketing leaders at companies that are Salesforce customers - to tell us some of their email horror stories. They were good sports and happilychimed in. Read their tales and learn how you can be a better email marketer.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:


Though these strategies are available,press release distribution also serves to be important along with digital marketing.Know some of the digital marketing techniques to improve brand awareness.


Two upcoming tools include Audiences, which will unify customer data and provide insights, and an SMS product for two-way communications and enabled campaign-level sending.