The Benefits of Setting up an Email Marketing Program

Email marketing is one channel that not every advertiser chooses to include in their affiliate marketing strategies. But here is why you should.

An Email Marketing To-Do List For 2020

No marketing tool has quite had the staying power of email marketing. Here are the top tips for updating your email marketing strategy for 2020.

Come to the Dark Side (or Mode) of Email Marketing

Apple’s Dark Mode and the Android Dark theme equivalent have seen rapid adoption on both desktop and mobile platforms. So how can email marketers avoid annoying users who are enjoying their dark viewing mode?

Seeing Your Content Marketing in 20/20

At the start of a new year, you should be looking at your company brand, image, and marketing strategies from the last 12 months. What worked, what didn’t, and where can you go to kick-off the roaring 20s?

Five Ways to Boost Your Email Campaigns' Inbox Placement

As we enter a new year and a new chapter in digital marketing, it's imperative that your email campaigns reach their intended destination.

Marketing to Millennials: 8 Email Marketing Stats & Facts Retailers Need to Know

Are you a retailer offering products aimed at Millennials? Want to know why you should invest more into email marketing to target your Millennial audience?

4 Digital Marketing Tips to Take Your Business to the Next Level

We've officially entered a new decade, and if you haven't begun thinking about new marketing strategies for your business, now is the time.

7 Steps to Great Email Marketing

According to Statista, by 2021, over 320 billion emails will be sent daily, while the average person already receives around 121 emails per day.

4 Questions to Boost Your Social Media Marketing

Consumers today react to products, services and ad campaigns in real-time through social media, creating new demands on organizations. To develop your strategy, ask yourself these questions.

5 B2B Email Marketing Best Practices You Can't Afford to Miss

93% of B2B marketers use email to distribute content. If you’re looking to improve your email marketing results, implement these five email marketing best practices.

Email Reactivation - Strategies to Win Back Dormant Customers

Acquiring new customers will always be a goal but focusing on retention is key