Guest Column: Sapna Desai, Chief Marketing Officer, ManipalCigna Health Insurance, writes people who have a good customer experience with a brand are more likely to stick

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.

1. What is the future for large-scale retail? Examples and trends of online development2. Success stories #1: the irresistible rise of Ecommerce 3. Success stories #2: the digital flyer4. Success stories #3: Email marketing (the Iperal case) 5. Success stories #4: quick or instant commerce 6. Creating spaces for conversation in large-scale retail: the interactive experience of Doxee

Just like how the internet connected people from across the world, Metaverse can help users experience an immersive virtual environment. Let’s learn what’s in for digital marketing in the Metaverse

Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.

Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.

According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

Email Marketing, Increase Brand Awareness, Develop a Detailed Marketing Plan, Focus on Content Marketing, Search Engine Optimization (SEO), Video Marketing, Website Design

What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience.

If we want to generate leads and expand our business, we must stop confusing our customers and start connecting with them. The first step is to learn how to simply and effectively explain the products and services we offer. Then we need to clearly communicate how we can help customers experience success.

RMS North America, a leading provider of cloud-based reservation and property management systems to the hospitality industry, today released its Complete Campground Marketing Toolkit. Campground owners and managers will now have access to email templates, a first-time camper guide, an industry report, and actionable insights on current marketing best practices within the comprehensive toolkit. Resources specifically designed to help campground owners and managers kickstart marketing efforts.

Customers approach businesses the same way they treat other people: they hold them to specific standards and form connections with those they trust. Today, consumers are vocal about their money and needs and want to do business with firms that would not back off from their commitment. Trust is the glue that holds any connection together. This includes the crucial brand-customer relationship. Customers will have more faith in your products and services if they trust your business. It’s essential to build trust with your customers.