#Audience related marketing articles

What is AI SEO? How artificial intelligence is changing search optimization

Digital marketing has a new force: AI SEO. As search engines become increasingly sophisticated and AI tools become mainstream, understanding how artificial intelligence has transformed search optimization is now essential for success. This guide explores exactly how AI is reshaping SEO and provides actionable strategies to stay ahead of the curve.

B2B Brand: Why It Matters More Than You Think

From values to visual identity, this article explains what a brand really is – and why it’s far more than a name or a asset.

PERQ Launches Next Generation, AI-Powered Websites to Help Multifamily Marketers and Owners Achieve Financial Goals with Lower Marketing Costs

PERQ, the leading multifamily digital marketing platform software, today announced the launch of its new website solution, PERQ Websites.

Expedia brings generative AI trip-planning tool to Instagram

The travel company is also expanding its search and discovery capabilities by integrating with OpenAI Operator and Microsoft Copilot Actions.

5 B2B Digital Marketing Strategies for Dealerships in 2025

Business-to-business (B2B) relationships represent a significant opportunity for growth, with fleet sales, partnerships with other businesses, and service contracts offering substantial revenue streams. As we navigate through 2025, digital marketing has become essential for dealerships looking to expand their B2B presence.

Landbase Raises $30 Million Series A to Help Businesses Find Their Next Customer

With just a prompt, businesses can target the right audience, create tailored messages optimized to close and launch campaigns across channels.

The complete guide to optimizing content for SEO (with checklist)

Learn how to craft content that stands out, drives search traffic, is visible in AI-powered search, and resonates.

An In-Depth Guide To Apple Search Ads

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Uniphore Introduces Marketing Agents, Providing AI-Powered Automation to Marketers

Knowledge, Search and Audience Agents bring natural language, automated marketer workflows to Uniphore CDP

Meta Ads for lead gen: What you need to know

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

How to create personas for SEO: Aligning content with real search intent

When you market your business, who are you marketing to? Well, your audience, of course. But let’s dive a little deeper here. To be a truly effective marketer, you need to know: Who are the individuals that make up your audience? To find out, you need to create search engine optimization (SEO) personas.

Programmatic Advertising Market Set to Revolutionize Digital Marketing Strategies

The global programmatic advertising market is witnessing a significant transformation in the way digital ads.

Email Marketing for Musicians Made Easy

Email marketing puts you center stage at a sold-out show for your die-hard fans. Your email list is a community you own, composed of subscribers who want to hear directly from you. Over email, you can promote your next release, announce a tour with ticket links, and share other news with an attentive and exclusive audience.

A beginner’s guide to B2B content marketing that drives conversions

Learn how to build a B2B content marketing strategy that drives demand, aligns teams, and delivers ROI. A complete guide for enterprise marketers.

Amazon bolsters ad business with InfoSum, Magnite partnerships

The tie-ups put the spotlight on CTV and first-party data as the e-commerce giant’s advertising offering grows at a faster pace than rivals.

The future of SEO is now: Growth & visibility

Search has been evolving for some time now—and continues to do so.

Ask A PPC: What’s The Value Of Regular PPC Audits & How To Do Them Well

When done right, PPC audits reveal missed opportunities, challenge stale strategies, and ensure your budget supports the campaigns that deserve it.

How To Choose a Bulk Email Service + 8 Great Options

A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.

Email Marketing Software Market Driving Growth with a 10.89% CAGR by 2035

According to the report published by Allied Market Research, the global email marketing software market generated $1.2 billion in 2021, and is projected to reach $3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.

Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

Learn how to scale content, analyze data, and enhance SEO results while effectively and responsibly using AI.

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