AudiencePoint Launches Groundbreaking Audience Engagement Suite, Raising the Bar for Email Marketing
AudiencePoint, a leader in email marketing innovation, is thrilled to introduce its next-generation Audience Engagement Suite, a powerful toolset redefining email marketing's potential to drive revenue and enhance audience engagement. By prioritizing meaningful metrics, AudiencePoint's new Inbox Placement solution ensures that every email reaches engaged audiences exactly when it matters most.
Unleashing the Power of Digital Marketing and Brand Partnerships: For The Creator
AMIBA Consulting is your go to strategic partner in the Digital Marketing space. At the helm is Co-Founder Danielle DeGregory whom specializes in crafting tailored strategies to elevate brand’s and creator’s online presence, drive measurable results and find the creators that align organically with the right brands.
AI search wars heat up: Genspark adds Claude-powered financial reports on demand
Back in June 2024 — an eternity in the fast-moving generative AI sector — a startup founded by Microsoft, Google, and Baidu alumni called MainFunc launched its first product, Genspark, an AI search engine.
AtData Launches Email Marketing Solutions on Snowflake Marketplace
New Access to AtData's Email Solutions Will Help Marketers Identify Active Email Addresses that are More Likely to Engage and Reach Consumers via Alternative Emails
Google Video Campaigns and the Google TV Network
There is a new and exciting way for Google advertisers to use video campaigns to reach mass audiences on the Google TV network. In addition to using video campaigns to reach audiences on YouTube and Google Display partner websites and apps, they can now be implemented into Google TV’s advertising network, which can reach millions of viewers using Google smart TV and streaming devices. With Google’s vast collection of video streaming programs and ability to stream through thousands of different apps, video ad campaigns can be targeted to different audiences actively watching on the network.
PPC experimentation vs. PPC testing: A practical breakdown
Maximize PPC impact by integrating experimentation with testing tactics, plus tips on using Google and Meta advertising tools effectively.
Nous Research is training an AI model using machines distributed across the internet
The team of AI researchers known as Nous Research is currently doing something unique in the fast-moving space of generative AI (at least to my knowledge): Nous is in the midst of pre-training a new 15-billion parameter large language model (LLM) using machines distributed around the internet and the world, avoiding the need to concentrate model development as it traditionally has been in expensive, power-hungry AI data centers and “superclusters” of graphics processing units (GPUs) such as the one recently completed by Elon Musk’s xAI in Memphis, Tennessee.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
YouTube Expands Creator Tools, Introduces Content Disclosure System
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency.
The Rise Of Micro-Communities: What This Means For Social Media Marketers
Discover how micro-communities on social media create new opportunities for marketers to connect with engaged, audiences.
How to become an industry thought leader by building content pillars
Build authority in your niche with a strategic approach to content creation. Explore how content pillars can enhance SEO and user experience.
25 Of The Best Examples Of Homepages
Get inspired by the best examples of homepages. Learn how to create outstanding homepages that make a lasting impression on your visitors.
The Dos and Don’ts of E-Commerce Holiday Email Marketing with Providers like Mailchimp, Klaviyo, and Omnisend
In this post, we’ll cover essential dos and don’ts to help you create impactful holiday emails, with specific insights for Mailchimp, Klaviyo, and Omnisend users.
Litmus Reveals Marketer and Consumer Perspectives on Relevant, Timely Email Topics
BOSTON & SAN MATEO, Calif., Nov. 21, 2024 /PRNewswire/ -- Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use email across the customer journey, and its consumer survey data, analyzing consumer sentiment on key email marketing trends like personalization, data privacy, location-based data and emails, email type and quantity, and more. With these two data sets, Litmus generated dual perspectives — marketer and consumer — on relevant, timely topics, such as generational divides in email preferences, short-term revenue gains versus long-term growth, the urgency and opportunity in automation and the personalization trade-off.
How to Build a Vibrant Pinterest Following That Drives Sales
Pinterest is one of the strongest social media sales channels for e-commerce brands. Here’s how to make this platform work.
What Does an Ads Manager Do? Insight from Sarah Mae Ives on Kickstarting Your Career in Digital Ads Management
Whether you're a digital marketing enthusiast or seeking a career change, there's plenty of room to make your mark. From understanding your audience to crafting meaningful messages, you'll be at the forefront of driving business success.
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across platforms.
Goodman Lantern Partners with HubSpot to Elevate Digital Marketing Services
Empowering tech businesses with advanced marketing automation, improved lead generation, and integrated solutions through strategic collaboration with HubSpot.
How AI can drive modern marketing transformation
AI has the potential to revolutionize digital out of home advertising.