#Audience related marketing articles

O2 Digital Marketing Launches Innovative Directory Website and Mailer to Empower Local Businesses in Clermont, FL

O2 Digital Marketing, a leading provider of digital marketing solutions, is thrilled to announce the launch of its new directory website and mailer service aimed at bolstering the visibility and growth of local community businesses in Clermont, FL.

IAB: Podcast ad revenue to grow double digits following last year’s slump

The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that contrasted years of double-digit gains.

collAble: Pioneering the Evolution of Digital Marketing

collAble was upgraded from Parole Creator recently.

Leading Digital Marketing Agency in Nigeria, Intense Elevated to Google Premier Partner

The Google Premier Partnership is awarded to digital marketing agencies that demonstrate advanced skills and expertise in managing Google Ad campaigns and exhibit consistent client growth and profitability.

Best email marketing service of 2024

Extend your permission marketing with the best email marketing software

COSMarketing Agency's Innovative Strategy Digital Marketing for Authors

Digital Strategy

CedCommerce launches a free integration tool for European sellers in partnership with AliExpress.

CedCommerce, a multichannel enabler, has announced a collaboration with AliExpress. This free integration tool provides a gateway for ecommerce sellers using platforms such as WooCommerce, Prestashop, and Adobe Commerce, enabling them to connect their stores with AliExpress, offer their product catalog, and sync and fulfill the orders from the ecommerce store itself. Using CedCommerce, sellers can maintain centralized control over inventory levels, list products in bulk in a single click, and simplify order processing and fulfillment.

Marketing Byte: AFDR Finds Digital Marketing Remains Supreme in Driving Franchise Business

Building a marketing budget and deciding where to spend those dollars are important decisions in any business. Data in the 2023 Annual Franchise Marketing Report (AFMR) reveals that, for franchise locations, digital advertising is the leading generator of customer leads and traffic. Digital advertising was followed by social media and email marketing.

Litmus Unveils Email Marketing Innovations with New Personalization and Monitoring Capabilities

Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with unprecedented capabilities to create engaging, personalized email experiences that inspire action and conversion.

Whitman Shows Its Commitment to Entrepreneurship by Hiring Student-Run POV Digital Marketing Agency

If you’ve noticed some additional content on the Whitman School’s social media platforms lately, it’s likely the work of POV Brand Management, a student-run digital marketing agency working with the school’s Marketing and Communications Department this semester.

Use of Artificial Intelligence in Digital Marketing

What I believe is that AI can do what humans have already been doing, but it cannot do what has never been done. And that is why to thrive in any industry, it is critical to upskill and use AI to your advantage.

Digital Marketing Spending Market size is set to grow by USD 353.53 bn from 2024-2028, shift in consumer behavior toward online shopping to boost the market growth, Technavio

The global digital marketing spending market size is estimated to grow by USD 353.53 bn from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of 8.8% during the forecast period.

Google’s New Bulk Email Guidelines Incentivize Better Digital B2B Strategies

The digitization of the B2B space, from payments to marketplaces, is well-trodden ground by now.

Good News For Digital Marketing, CPMs Increased By 7%

CPMs

Email Marketing Trends for 2024

Explore our list of 2024 email marketing trends below and learn strategies to help improve your overall hotel email marketing performance.

7 B2B content distribution strategies that work

Here are a few proven ways to supercharge your B2B content distribution strategy.

How to build a brand – A special course on digital marketing and its importance

In this new age of digitalisation and artificial intelligence, the importance of standing out from the crowd with a creative and unique perspective has become important as well as borderline essential, to thrive. Owning a related skill set in the already growing sector of marketing will only contribute towards all types of positive attention, especially for graduates and aspiring job seekers. Amidst this, the widespread use of digital platforms for brand uproars has made a special course on digital marketing that much more important.

3 ways to boost digital marketing ROI while reducing carbon footprint

Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.

How To Build An Email List In 2024

An email list is a great way to expand your marketing efforts since you can use the list to send messages about new products or specials that you are having. However, building a good email list takes time and effort. You want to make sure that the people on the list genuinely want to subscribe to your brand. Here’s how to build an effective email list this year.

Herman's Media Named "Best Digital Marketing Agency in the Southwest of 2024"

Herman's Media claims top honors as 2024's Best Digital Marketing Agency in the Southwest, setting new standards in digital marketing excellence.

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