An effective marketing pitch deck should be easy to understand, convey trustworthiness, and be persuasive enough to elicit fear of missing out from your audience.

In this article, I’ll go over how to choose your channels, how to reformat your team to think collaboratively, and how to run an integrated strategy that makes customers want to get to the finish line.

The platform allows modern marketing teams to create stronger customer engagement, implement data-driven strategies, and increase revenues in their email marketing programs using machine learning algorithms.

Discover how to make successful SMS marketing campaigns during the holiday season with these practical and effective expert tips.

Cyber week is one of the most important times of year for eCommerce businesses. Traditionally, starting the day of Thanksgiving through the following Monday, retailers offer some of their best deals of the year. While Black Friday has dominated brick-and-mortar stores since the 1950’s, Cyber Monday is a relatively new shopping day. It started in 2005, when online retailers noticed their sales spiking after Thanksgiving. By 2014, it became the largest online shopping day in the country, and it hasn’t stopped since. So, what can eCommerce businesses do to maximize their sales starting the week of Thanksgiving through Cyber Monday? We rounded up 18 strategies, including advice from 10 CEOs and Founders of eCommerce businesses to ensure your company thrives this holiday season.

With 2021 drawing to a close and 2022 just a few weeks away we look forward to the new year and the key social media marketing trend for 2022.

In 2021, businesses continue to market themselves in new ways trying to reach untapped audiences. There are new methods emerging every day, and lawyers should be keeping pace to make sure they’re focusing their marketing in the right direction. Although many traditional forms of advertising are still effective, you’d be doing yourself a disservice not to stay up to date with new methods that could put you at an advantage ahead of your competitors. Regardless of how effective you are as a lawyer, your marketing will still play a significant role in how well your firm does. Stay hip and stay up to speed with today’s marketing tools by familiarizing yourself with these essential marketing tools for lawyers.

These ideas can drive revenue even when spending is limited

Jeff Samuels, COO at Iterable shares a few top B2B personalization and marketing data trends in this interview with MarTech Series:

Reading through the report findings, survey data and insights from other email professionals, it’s easy to see why email continues to be the top marketing channel by effectiveness. In fact, 79% of marketers list email in their top three channels.

Is there anyone that doesn't love the holiday season? We know that it is full of gifts and special discounts. While B2C businesses may take advantage of this period, B2B brands are less likely to do it and get new leads from various businesses. Most businesses use the end of the year to assess their successes and plan for the next year. Holiday marketing is a great way to stand out and be a champion. To achieve that goal, it is important to extend your audience consistently. Either you do it personally or address a B2B lead generation service.

There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.

It’s not enough to spend money and time on developing a mobile app. With millions of apps around, you need to promote your app and make it stand out effectively. The proper mobile app promotion techniques and strategies increase your app visibility and demand to reach your target audience. Here are six of the best and effective mobile app promotion strategies available.

Affiliate marketing is simply a process when an individual is promoting products or services of any company. It is an effective solution to increase revenue by promoting third-party products and services. Affiliate marketers use special links for promotion, and when a customer purchases a product or service from that link, they earn a commission. As a small business, you get to make a sale through someone’s promotion efforts, and they get to make a commission. Here are some of the benefits of affiliate marketing for a small business.

Marketers Get a Smarter, More Streamlined Way to Create and Send Campaigns