How to Optimize Your Email Clickthrough Rates
This article will cover five areas to focus on to help you maximize your email clickthroughs.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts
Software Experts has recognized Klaviyo as the top email marketing software for 2025, cementing its position as a leader in automated email marketing solutions. The announcement highlights Klaviyo’s advanced capabilities in automation, segmentation, and analytics, making it an essential tool for businesses aiming to enhance customer engagement and optimize marketing strategies.
SFB Digital Marketing Unveils Key Trends Shaping Google Advertising in 2025
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.
Best email marketing platforms in 2025
In this guide, I and the Cybernews expert team, have compiled a comparison of the best email marketing platforms in 2025. By investigating and analyzing key features, ease of use, pricing plans, customer support, and integration, we focused on the major selection criteria for all sizes of businesses.
How to integrate GEO with SEO
Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
MENA marketing disrupted: Trends and predictions shaping the rest of 2025
At Google, we’re on a journey to empower marketers to harness this potential. We're already collaborating with leading thinkers across the region to explore and implement technologies that will define tomorrow's campaigns, a trajectory that has 2025 starting with promise.
Maximize Your Digital Marketing Performance With Hotel Data Strategies - By Tina Markowitz
Whatever the industry, intelligent use of data will drive commercial and operational performance. A strategic data-driven approach generates the right demand, facilitates enhanced experiences, and builds customer loyalty. In fact, 82% of organizations with advanced data maturity benefit from positive year-on-year revenue growth.
The Power of Social Media and Digital Marketing in Motorsports
Motorsports has seen tremendous growth on a global scale, with more engagement and interest from audiences worldwide than ever before.
Top AI tools and tactics you should be using in PPC
Embrace the future of PPC with these 15 AI-powered tools and tactics. Enhance your strategy, save time, and drive better ad.
SFB Digital Marketing Unveils Key Trends Shaping Google Advertising in 2025
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.
The 4 principles of modern marketing
Six months ago, we launched the Modern Marketers podcast where we speak to game-changing CMOs and CEOs about the innovative and inspirational work that has shaped them into the industry leaders they are today. Along the way, we’ve explored the realities they face in their roles: intense pressure for growth, dramatic AI-driven change, and stakes that have never been higher.
4 ways to optimize Performance Max campaigns
Maximize your Performance Max campaigns with Adthena’s insights to gain full visibility, cut wasted spend, and boost ROI.
Agent Orchestrator launches Adobe into the agentic age
A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Totaligent, Inc. Launches Beta Site for AI Digital Marketing Platform
Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI.
Disney, Paramount link with VideoAmp’s new cross-screen planning tool
VXP will help marketers reach and track audiences across linear TV from more than 40 million homes and 65 million devices.
Digital Marketing in 2025: How AI and Emerging Tech Are Reshaping Strategies
As we progress through 2025, the digital marketing arena is experiencing transformative shifts. Emerging technologies and evolving consumer behaviors are redefining strategies, compelling brands to adapt swiftly. This article delves into the pivotal trends shaping digital marketing in February 2025, offering insights into how businesses can harness these developments to maintain a competitive edge.