The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

Marketing automation platform Phonexa is further growing a community and collaboration amongst marketing executives, publishers, advertisers, and thought leaders in lead generation by diversifying its company portfolio and brand positioning with the merger of MailCon, the world's preeminent omnichannel and email marketing conference.

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.

Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand for the product. What makes product marketing unique? How is it different from conventional marketing? Let's unpack the differences.

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

As such, it’s a good idea to implement digital marketing campaigns such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Why? Here are the top reasons to employ digital marketing during this pandemic:

Marketers are now masters of data, leveraging a deeper understanding of data flows to ensure that it’s being captured cleanly, shared seamlessly and parsed profitably. Data drives results.

Performance Marketing—A Key to a Cookieless World, Optimize Landing Pages Based on First-Party Data

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021