MarTech Interview with Brian Thomas, VP of Product and Design at Customer.io

Brian Thomas, VP of Product and Design at Customer.io shares a few proven product marketing must-dos and best practices in this quick catch-up:

Yelp Fusion brings Yelp’s trusted content to Mailchimp users and platforms across real estate, travel and more

Today, we’re excited to announce our latest integration with leading email marketing and automation platform Mailchimp, which makes it easier than ever for businesses to add content from their Yelp page, including reviews, photos and more, directly into their email marketing campaigns. We’ve also brought Yelp content and data into even more platforms, which are now using Yelp business information as a part of their core product experience across various industries, including auto, travel, real estate, and health.

7 Brilliant Marketing Strategies That Will Help You Promote Your Startup

Creating A Reputation, Exclusivity, Stickers For Visibility, Viral Content, Emails, Referral Program, Distribution Of Gifts

Businesses Evolve with E-Commerce

Tapcart, The Santa Monica-based company, has designed a technology that integrates Shopify, an e-commerce platform for online stores and retail point-of-sale systems. Shopify merchants can use Tapcart to become more connected with their shoppers through a mobile app. They can also sync their online store’s backend and build a mobile app with an online editor.

Current Trends in Email Marketing: Tips & Pitfalls [Podcast]

E-mail marketing is still one of the most effective ways to reach your audience. However, staying up-to-date on the latest trends is crucial to avoiding common mistakes. Jay Schwedelson, the founder of SubjectLine.com, joins me on the SEJShow to discuss subject line techniques you should be testing, key tips for conversions, and pitfalls to avoid. You’ll discover new options to stay ahead of the curve and how to make the most out of your email marketing.

Are Your Email Marketing Campaigns Failing to Make An Impact and Generate Results?

Why Email Marketing Isn’t Dead: Everyone is using and will be using email, Email marketing delivers strong ROI, It is the preferred business communication, Email marketing is flexible and measurable, Emails are cost-effective. There are around 5.5 billion email accounts in use and 90% of emails are delivered to the correct inbox globally.

TV may be Old School but it Works for DTC Brands Transitioning into Retail

The bottom line is everything old is new again in media, and linear TV is no exception. It’s become a popular place for DTC brands to be once again, but so has outdoor, and even email marketing. We’re in a moment when marketers are looking past the hot, new and cool and reverting to the tried and true places where the CPMs are high. We’re in an efficient world right now. Cash is king and performance is needed. And for many DTC brands that means rethinking linear TV.

What Does Marketing Look Like Without Third - Party Cookies

Exploring the challenges of obtaining first-party data and how the cookieless future will impact marketers' relationships with customers. Consumer awareness and concerns about data privacy are driving data regulations and changes in the tech sector as brands move from third-party cookies to first-party data and other less invasive methods of gathering customer demographics, analytics and historical details. Let’s take a look at marketing in a world without third-party cookies, and how it will impact a brand’s relationships with its customers.

Martech Interview with Lynn Tornabene, Chief Marketing Officer, Anteriad

Lynn highlights how marketing techniques have evolved and how crucial it is to have a comprehensive data strategy to make informed marketing decisions.

‘Zero-party’ data: Rebuilding consumer trust in data sharing

By creating rewarding experiences that give consumers reasons to share information willingly, brands can earn greater trust as ‘data guardians’ while powering more relevant personalised marketing