Navigating mobile app marketing in a privacy conscious mobile space

Standing out in a competitive mobile app market is even more crucial for marketers and developers to build and market scalable, engaging and user-friendly app experiences. With overall app installs increasing by a significant 41% between Q1 2020 and Q1 2021 in Africa, the mobile app market has seen a surge in growth and innovation across gaming and non-gaming apps with non-organic installs for iOS showing strong positive growth.

United States: iOS 15 Implements Changes For Email Marketing To Apple Customers

Recently, Apple released its latest mobile operating system: iOS 15. This update contains major changes to privacy features that will impact email marketing to Apple product customers. Businesses should be aware of the changes and adapt their marketing efforts to fit this new iOS 15 environment.

The Future Of Email Marketing In A World Of Data Privacy

As data privacy regulations evolve, marketing communications professionals have a responsibility to adapt their marketing strategies with new best practices as they arise. While the only constant in digital marketing is change, we have yet to see the overall impact of these changes on email marketing. As professionals, we should “block and tackle” the challenges before us that come with regulations, and this is one of those challenges.

Three Ways Apple’s Privacy Changes Will Impact Your Business

I believe small business owners are inherently survivors. They need to understand fully what this change means to them to avoid misreading the metrics. Instead of making hasty decisions, it’s a good time to rethink email marketing strategy and start looking for new ways to measure engagement with their marketing.

IOS 15 Is Not The Death Of Email Marketing

Based purely on the numbers shown here, roughly 33% of all emails opened in the U.S. are on an iPhone. Of those, a certain percentage will not opt into Mail Privacy Protection. Although the numbers aren’t great, we can work with this. The sky isn’t falling.

Keyword Blocking in Advertising: What You Should Know

What is keyword blocking, The impact of keyword blocking, Mitigating the effect of keyword blocking.

Seismic shifts in CRM marketing - what’s changing and why you need to prepare now

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

Apple’s iOS15 Changes: What Does it Mean for Email Marketing and the Potential Impact on Inbox Performance?

What email senders and marketers can do to minimise the impact on performance: Subject line testing, List hygiene management, Algorithms to support engagements, Updates to data strategies, Monitor inbox placement

Apple Kills Open Rate Metrics – Focus on Link Analytics Instead

The launch of Mail Privacy Protection is not the first privacy-focused update to alter an email marketer’s way of working, and it won’t be the last. However, it could be just what some marketing professionals need to reduce their reliance on open rates and focus instead on every email’s ROI. Done properly and tracked correctly, focusing instead on links and click throughs can fill the analytics gap this change leaves behind. In turn, marketers will have a greater handle on what turns readers into paying customers.

Apple’s Ios15 changes: What it means for e-mail marketing and the impact on the customer experience

Back in June, Apple announced Mail Privacy Protection for their Mail app on iOS15, iPadOS15, and macOS Monterey devices

What iOS 15 Means for Marketers

We spoke to marketing experts to learn more about these latest updates and their impact on marketers.

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company that helps marketers act on the data they’re collecting.

Three Digital Marketing Industry Challenges That May Positively Impact Email Marketing

Let’s take a look at a few big changes that could impact email marketing in 2021 and in the future — and how marketers can adapt and identify new opportunities.

Apple strikes App Store deal with small developers as it waits for 'Fortnite' ruling

Apple Inc (AAPL.O) on Thursday agreed to loosen App Store restrictions on small developers, striking a deal in a class-action lawsuit as the iPhone maker awaits a ruling by the same judge in a separate App Store dispute brought by the developer behind "Fortnite." The deal includes changes in how all developers can communicate with customers, an issue highlighted by the judge herself in the Fortnite case.

IOS15 UPDATES AND SHAI GEOOLA’S THOUGHTS ON THE FUTURE OF DIGITAL MARKETING

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Solve iOS 15 challenges with SMS this holiday season

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.

What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp

Intuit’s $12 billion acquisition of email marketing provider Mailchimp last month represents the largest of any single standalone marketing software startup of its kind. For acquired software providers that focus purely on marketing outcomes, the closest that comes to mind would be Adobe’s $4.75 billion grab of Marketo in 2018. But $12 billion? That’s hallowed ground for private software companies and certainly one of the top for Software-as-a-Service (SaaS)-based providers.

HOW APPLE’S LATEST PRIVACY CHANGES AFFECTS E-MAIL MARKETING

Small businesses and their customers deserve solutions that bring all of this information together in one place regardless of what communication method was used to collect the information. These tools should serve as an asset to the small business and customer alike to augment the communication experience, rather than act as a detractor.

How to Prepare for Apple's Mail Privacy Protection

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.