#Apple related marketing articles

WWDC 2025: Everything Apple announced including iOS 26, Liquid Glass design and more

Apple revealed a bunch of changes coming to iOS, iPadOS and macOS later this year; here's what you need to know.

Apple takes measured approach to AI updates at developers conference

The tech giant expanded its visual intelligence features to allow iPhone users to ask ChatGPT for details on objects they see on their screen.

Apple acquires RAC7, its first-ever video game studio

Exclusive: Apple has acquired the two-person studio behind Sneaky Sasquatch, one of Apple Arcade's most popular games.

Your Chrome and Android devices just got useful assistive features for free - here's what's new

The company is rolling out these new features on Global Accessibility Awareness Day.

The only thing I want from Apple's big 2025 redesign is a

There are a lot of rumors flying around about a big iOS and macOS redesign coming this year, perhaps as a distraction to the continued issues around Apple Intelligence. And while I’m game for a fresh coat of paint across the software I use every single day, I have one plea while Apple’s at it: Please, for the love of god, make the Notes app render the letter “a” properly.

WWDC 2025 was a return to smaller-scale features that are actually useful

Most of these updates aren’t ground-breaking, but I’m excited about them anyway.

Your iPhone is getting a major upgrade for free. Here are the best features in iOS 26

The latest software for the iPhone introduces key changes across some of Apple's most popular apps, including Messages, Phone, Maps, and more.

The 10 Apple Watch features that convinced me to switch to the wearable full-time

The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.

An In-Depth Guide To Apple Search Ads

Whether your app is core to your business or a secondary channel, Apple Search Ads can drive value. This guide shows how to get started.

Apple Maps will now help you dine at the finest with a side of golfing

Apple Maps

Spotify is adding the ability to remotely download playlists to secondary devices

It works with smartwatches, tablets and other phones.

Apple’s new iPadOS 26 shows Google what Android tablets need

Since the launch of the first iPad, Android tablets have struggled to compete. A lack of optimized apps means that Android tablets still don’t offer as seamless a transition to larger displays, which also impacts the best folding phones, where many apps don’t take advantage of the larger displays.

Apple's de-chatbot-ification of AI is nearly complete

If this were 1984, chatbots would be the command-line computers that techies love, while Apple Intelligence would be the Macintosh with its point-and-click interface that almost anyone could learn.

Apple's secret sauce is exactly what AI is missing

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable. There's still a clear path for Apple to play a critical role.

What is Solarium? Everything we know about Apple's biggest UI overhaul in a decade

Solarium is reportedly coming to the iPhone, iPad, Mac, Vision Pro, and Apple Watch -- everything. And it'll be all about bright translucency.

Google One hits 150 million subscribers - looks like we're willing to pay for AI after all

While most people say they're not willing to pay for generative AI features, people who actually use AI are.

3 things I want to see from the new Apple Health at WWDC 2025

Here are three key areas Apple can improve in a redesigned Apple Health.

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