14 Email Marketing Trends to Look Forward to in 2023
The competitive bottleneck has driven brands to overhaul their email marketing strategy at regular intervals. That has led to a tremendous metamorphosis and turned it into an effective and scalable communication channel. If we look at the past decade, there have been multiple new entrants in email marketing trends. In 2023, we expect some other promising trends to rock the email world. Here’s a sneak peek into what the future holds for email marketers and subscribers alike.
GrooveFunnels Review: The One-Stop Shop for All Your Digital Needs in 2023
Search marketing combines SEO, PPC to create a holistic internet marketing strategy. Is today's SEM really just PPC? Read on.
What Is SMTP (Simple Mail Transfer Protocol)? Meaning, Uses, and Best Practices
Simple mail transfer protocol (SMTP) is defined as an email protocol that enables the transmission of emails among user accounts over an internet connection. Simply put, SMTP is a set of rules that allows different email accounts and clients to streamline information exchange. This article covers the meaning, uses, and best practices of SMTP.
AI for Email Marketing
Regardless, AI-generated content in 2023 is only as good as the data it’s trained on. AI is a boon to marketers, but human review is critical to avoid errors and differentiate a brand. It’s the human element that makes email marketing successful.
3 ways data can steer you wrong — and how to glean better insights
The wrong data is just as harmful to marketing as having no data. Here's how a holistic testing methodology can help you glean better insights.