The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

How To Use QR Codes To Achieve Experiential Roi

Now that the road has been paved for instant physical-to-digital connectivity, marketers need to think carefully about how to choose a QR platform that will offer contextually relevant content while integrating first-party data with their existing systems.

Apple’s Mail Privacy: What it means for email marketers and what to do next

Apple released ‘Mail Privacy Protection’ for their Mail app operating systems (iOS 14, iPadOS 15 and macOS Monterey) on all Apple devices on September 20th, 2021. According to Apple's Official Statement, ‘Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. It prevents senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity, or be used to determine their location’.

Act-On Unveils 2022 Marketing Predictions

The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynamic centralized tools

Preparing Performance Marketers for Holiday Campaigns

There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings.

Phonexa Unites Marketing Community at MailCon in Las Vegas at Caesars Palace

Marketing automation platform Phonexa is further growing a community and collaboration amongst marketing executives, publishers, advertisers, and thought leaders in lead generation by diversifying its company portfolio and brand positioning with the merger of MailCon, the world's preeminent omnichannel and email marketing conference.

9 Popular Email Marketing Strategies to Stop Doing ASAP (+13 to Do )

Every marketing channel lives a different life. SEO is pretty stable but has to stay focused because of algorithm updates. Poor PPC can’t catch a break from all the Google Ads updates and privacy measures. And email marketing, well, at 43 years young and with an ROI of $36 for every $1 spent, it’s been living its best life.

HubSpot : The Ultimate Guide to Product Marketing in 2021

Product marketing is the process of bringing a product to market, promoting it, and selling it to a customer. Product marketing involves understanding the product's target audience and using strategic positioning and messaging to boost revenue and demand for the product. What makes product marketing unique? How is it different from conventional marketing? Let's unpack the differences.

12 Digital Marketing Trends of 2022

Digital marketing trends change rapidly, and with a new year already here, it is the perfect time to make adjustments and prepare for what is to come. If you want to learn more about upcoming trends and how you can prepare for them, you should read more below.

Email marketing 2021-22: the glass is (at least) half full

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive

Why It Pays to Implement Digital Marketing for Your Small Business Amid COVID-19

As such, it’s a good idea to implement digital marketing campaigns such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Why? Here are the top reasons to employ digital marketing during this pandemic:

Trends Watch 2022: What hotel marketers need to prepare for in the year ahead

Marketers are now masters of data, leveraging a deeper understanding of data flows to ensure that it’s being captured cleanly, shared seamlessly and parsed profitably. Data drives results.

The Importance of First-Party Data in an Era of Increased Privacy Restrictions

Performance Marketing—A Key to a Cookieless World, Optimize Landing Pages Based on First-Party Data

Time is now to examine these 8 online business marketing trends for 2022

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.

Top Email Marketing Trends for 2022

We’ve recapped all the essential email marketing trends so you can start the New Year off strong: from old friends that make this list every year – we’re looking straight at you, personalization – to new developments that got us all talking and theorizing in the second half of 2021