What is keyword blocking, The impact of keyword blocking, Mitigating the effect of keyword blocking.

Email marketing is a critical part of the digital and performance marketing ecosystem which overwhelmingly delivers better performance than any other channel.

What email senders and marketers can do to minimise the impact on performance: Subject line testing, List hygiene management, Algorithms to support engagements, Updates to data strategies, Monitor inbox placement

The launch of Mail Privacy Protection is not the first privacy-focused update to alter an email marketer’s way of working, and it won’t be the last. However, it could be just what some marketing professionals need to reduce their reliance on open rates and focus instead on every email’s ROI. Done properly and tracked correctly, focusing instead on links and click throughs can fill the analytics gap this change leaves behind. In turn, marketers will have a greater handle on what turns readers into paying customers.

Back in June, Apple announced Mail Privacy Protection for their Mail app on iOS15, iPadOS15, and macOS Monterey devices

We spoke to marketing experts to learn more about these latest updates and their impact on marketers.

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company that helps marketers act on the data they’re collecting.

Let’s take a look at a few big changes that could impact email marketing in 2021 and in the future — and how marketers can adapt and identify new opportunities.

Apple Inc (AAPL.O) on Thursday agreed to loosen App Store restrictions on small developers, striking a deal in a class-action lawsuit as the iPhone maker awaits a ruling by the same judge in a separate App Store dispute brought by the developer behind "Fortnite." The deal includes changes in how all developers can communicate with customers, an issue highlighted by the judge herself in the Fortnite case.

The digital era of marketing is an ever-changing process. To live up to clients’ steadily developing desires, the new worldview of brand execution promoting is in a general sense changing what we do and how we publicize our efforts. To keep on being the best in the industry, advertisers should be more explicit in their endeavors and purposeful regarding the data we gather and how it’s being utilized. Now is the time.

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.

Intuit’s $12 billion acquisition of email marketing provider Mailchimp last month represents the largest of any single standalone marketing software startup of its kind. For acquired software providers that focus purely on marketing outcomes, the closest that comes to mind would be Adobe’s $4.75 billion grab of Marketo in 2018. But $12 billion? That’s hallowed ground for private software companies and certainly one of the top for Software-as-a-Service (SaaS)-based providers.

Small businesses and their customers deserve solutions that bring all of this information together in one place regardless of what communication method was used to collect the information. These tools should serve as an asset to the small business and customer alike to augment the communication experience, rather than act as a detractor.

Based on these new privacy-protection features, we have pulled together some recommendations that will enable you to prepare and plan for a more “private” future. It’s clear that with other privacy changes on the horizon, this is a growing trend and something marketers need to prioritize.