Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.

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The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.

The sale conversation rate in online marketing is up by a whopping 77.5 times compared to that in offline channels. On the other side, though the traditional media like TV, radio, billboards, flyers, events, etc., are a cash-intensive affair, they have their own set of benefits like brand awareness, mass reach, brand recall, etc. Here is how both online and offline marketing is unique in their ways.

Social media professionals need to keep pace with all the various new trends and features across multiple networks. It seems like every day there is a new trend or feature introduced in cyberspace.

Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos.

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

Marketing is the backbone of any business, small or large. According to Wordstream, the global digital advertising market will be worth approximately $786.2 billion by 2026. While traditional marketing strategies are still popular, digital advertising has taken center stage because it's cheap and has a better return on investment (ROI). If you’re a student entrepreneur, you’re probably looking for affordable marketing tactics that will help your business grow fast. Here are five marketing tactics for winning new business.

Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.

Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms.

Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.

This platform can send you lead ad notifications and respond to customers quickly and efficiently. Rated 4.9 out of 5 on Capterra, LeadSync.me features dozens of integrations for tools like ActiveCampaign, Aweber, Iterable, Hubspot, and more, so you can include it into whichever CRM or email marketing workflow your organization currently uses.

Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email campaigns through their existing GAM (Google Ad Manager) account with a seamless workflow that saves time, reduces errors and delivers superior results.