As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

Specifically, HubSpot provides you with all the tools you need to nurture your leads and provide an extraordinary customer experience once you make the sale. After all, service is what SaaS relies on.

As a result of the acquisition, Winback will continue to maintain its own brand and client relationships, while Wishpond will provide operational support.

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

Before we start, let’s get some of the basics right. To begin with, let’s understand what constitutes as a mailing list. Mailing lists consist of email recipients addressed as a single recipient. Let’s take an example. Suppose you have 10 employees in your marketing division. To send out any communication they must receive as a group, you have two options. You either manually add each employee every time you send out an email. Or you can create a contact group and use that as a recipient to send communication. The second option will save you time and effort. It will also help ensure your communication always reaches intended recipients. Here’s how you can add members to your mailing list in Outlook. How to Create a New Contact Group, How to Use Your Email Distribution List in Outlook

WhatsApp Messaging Allows Enterprises to Enhance Customer Engagement and Brand Awareness

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

Finding a real estate technology that focuses on marketing is an absolute must in order to remain competitive in the industry. Real estate professionals need to be able to leverage tools such as real estate CRM platforms that can do everything they need and more, and finding such a platform can be a challenge – oftentimes you can find one that does a few of the things you need, but not all of them. This is where BoomTown, billed as an “all-in-one” real estate CRM and marketing platform, shows the most promise. The biggest draw that BoomTown offers, and delivers on, is how this single platform can indeed act as a fully-fledged ecosystem for accomplishing these tasks.

To the surprise of many, Microsoft hasn’t developed any serious solution for email signatures, leaving the doors wide open for organizations like Letsignit, a French company determined to become a world leader in email marketing signatures. It even has the support of Microsoft (Microsoft France was involved in the development) as well as large investment funds, and is currently expanding internationally.

This year, the Buy Black Program again received several hundred applications from local Black-owned businesses.

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.

In this article, I’m going to discuss when and how to use both email segmentation and personalization to get the most out of each approach.

Tool Enables CommentSold Merchants to Easily Customize and Schedule Facebook Posts, Comments and Other Customer Communications