#App related marketing articles

8 free marketing automation tools for SMBs

Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.

How businesses can win over AI skeptics

In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.

Future-Proofing Your Social Marketing Strategy in 2024

Much has changed from the SixDegree era to today’s social media world. While social media may have existed for almost three decades, Myspace and Orkut took it to a larger scale in their respective eras. That era(2004-2010) had a lot of focus on written content because of slow and limited internet penetration, and over time, things started changing significantly. We are not in a space where we see full-fledged movies on platforms like YouTube. This entire transformation from text-only formats to video-heavy platforms happened in a concise time frame, indicating this medium’s dynamic nature. Social media is one of the most dynamic, fast-changing mediums out there, and it becomes essential to be connected with the changes, adapt to them and embrace them in one’s social media strategy.

Q&A: How Oracle improves email marketing to increase sales

Justin Thorp joined Oracle through an acquisition in 2016, and now he’s guiding email marketing and audience strategy for the global tech company. A core part of the job is finding ways to use email marketing more effectively to drive revenue growth. Part of that effort includes looking at how to best use Oracle’s audience marketing data, in email and together with all other channels. Thorp works closely with channel leads across digital marketing to figure out how they can leverage customer data. Here’s a discussion with Thorp about his experience as a marketer at Oracle, including how using a customer data platform has helped his team execute.

IBM reimagines content creation and digital marketing with Adobe Firefly generative AI

While scrolling your social media feeds last year, you may have been one of hundreds of thousands of people who took notice of this striking image, part of IBM’s “Let’s Create” brand campaign which showcased the company’s focus on co-developing tech solutions with partners.

The BIG Jobsite and Netcore Cloud Partner to Launch AI-powered Email Marketing Innovation

UK-based international job aggregation platform, The BIG Jobsite, has partnered with leading global MarTech and customer experience company, Netcore Cloud, to maximize the power of email with AI-powered interactive experiences. This partnership is expected to significantly increase reach and thereby improve click-through rates via the email channel.

Google Marketing Platform launches new API with enhanced capabilities

The new API allows marketers to move properties between standard and Analytics 360, providing flexibility for deeper insights.

Net Atlantic Revolutionizes Email Marketing with Launch of AI-Powered Tools

Empowering email marketers with Idea Workshop, Email Writer, and Copy Optimizer AI tools

Evvnt and Letterhead Forge Partnership to Revolutionize Email Marketing for Events

Evvnt and Letterhead's strategic partnership aims to redefine email marketing for events, leveraging advanced technology for improved engagement and ticket sales.

AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid

AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.

Dieselmatic bolsters marketing capabilities with email feature

Dieselmatic has announced the launch of a new email marketing feature to support repair shops in driving more business.

Everlytic demystifies new email authentication protocols

Google and Yahoo’s new email authentication requirements will pave the way for new mailbox standards that require senders to step up their game.

Proton Mail enhances user privacy with hide-my-email alias integration

Proton Mail, the popular email service known for its strong focus on both privacy and security, has integrated hide-my-email alias features directly into its web and desktop platforms. This move gives users more control over their online identity, setting Proton Mail apart from other email providers like Gmail.

CPG Marketing Embraces New Models for Digital Transformation

The tidal wave of artificial intelligence (AI) that has hit the payments, commerce and financial services industries has created the need for a new definition. Because AI is enabling and accelerating momentum from analog and manual processes to automated, digital processes, AI and digital transformation belong in the same sentence. And one of the industries that has been in the forefront of embracing this newest round of transformation is consumer packed goods (CPG).

Interview With Jaffar, Manager Of Digital Marketing And Communications At Sapphire Finishing Mills Limited

The future of communication is undoubtedly digital’

Proton email app is out of beta and available for Windows and macOS

The Proton desktop email application has left beta and is now available to all paid users on Windows and macOS. At the same time, Proton is also releasing a beta version of the app for Linux.

Addlly AI Wins Bronze at ASEAN Digital Awards 2024 for AI Writing Tool, Spearheading Innovation in Digital Marketing

Addlly AI wins Bronze at ASEAN Digital Awards 2024 for Smart Blog & Social Media Writer, setting new standards in digital marketing.

GetResponse launches AI email writing assistant: latest addition to its AI-powered solution suite

GetResponse, a leading global all-in-one email marketing platform, has announced the newest addition to its AI-powered toolset – an AI email writing assistant. It's the ideal solution for people struggling with a lack of time, writer's block, or those simply looking to create engaging email copy faster.

Accredible Launches Credential Industry's First Email Campaigns

New learner engagement marketing capabilities enable training and education leaders to increase credential sharing, program referrals, and growth

Adobe Brings Conversational AI to Trillions of PDFs with the New AI Assistant in Reader and Acrobat

Adobe introduced AI Assistant in beta, a new generative AI-powered conversational engine in Reader and Acrobat. Deeply integrated into Reader and Acrobat workflows, AI Assistant instantly generates summaries and insights from long documents, answers questions and formats information for sharing in emails, reports and presentations. AI Assistant is bringing generative AI to the masses, unlocking new value from the information inside the approximately 3 trillion PDFs in the world.

Sign up for our weekly newsletter!

Not your average email newsletter... Marketing tips, fun, and who knows what else!