5 High-Impact Marketing Tactics To Drive Sales For Your Software Company

With the exponential growth of software, technology, and internet companies in the Indian startup landscape, how you market your new solution is crucial to its success

YC-Backed Mailmodo Looks To Revamp Email Marketing With App-Like Experiences In The Inbox

Bengaluru-based Mailmodo has announced a $2 Mn funding round led by Sequoia Capital India’s Surge accelerator, Y Combinator

Best Email Checker Software, Complete Review

Let’s be honest – if a solution doesn’t solve the problem, then it’s not really a solution. At least not for your specific problem. Once you’ve learned this, it’s time to use the email tools you are considering for your marketing campaign and check that they meet all of your requirements. Write them all down to review, and then try to figure out what they cost you.

How Email Marketing Will Adapt To A Change In Privacy Settings

Focusing your attention and optimization efforts on more valuable performance metrics will help you enhance the value of your email program and should contribute even more to a company’s bottom line.

11 Platforms for Headless Commerce

Headless commerce separates the frontend from the backend of a brand’s web presence in an API-first architecture. Headless technology can provide significant advantages in design and performance, particularly for an evolving omnichannel sales environment. Moreover, brands can save time and money integrating existing content with new ecommerce sites and otherwise tailor content for each customer.

Email Marketing Funnel: How To Attract, Nurture, Convert & Retain Customers [Infographic]

Are you looking for ways to improve your email marketing process? Want to learn how to use email to attract, nurture, convert and retain more clients? The team from Branticles share their tips for success in this infographic.

Amazon Sellers Can Now Hire Chatbot-Trained VAs From VAA Philippines For Better Customer Engagement & More Reviews

Chatbots are quickly becoming a popular digital marketing tool for positive customer engagement and increasing brand reviews

The Constant Contact Email Marketing Automation Tools to Know About

Constant Contact is one of those companies. In addition to its pre-built email templates, Constant Contact also offers email marketing automation services as part of its Email Plus and E-Commerce Pro pricing package. These tools can help your company automatically welcome new contacts, nurture leads, expand your audience with various list-building tools, improve engagement, and more.

What is Email Verification API? How Can Businesses Benefit From It?

This post discusses the basics of email address verification and its importance, email verification APIs, and how they can help businesses.

27 top SaaS companies for business

More companies are relying on software as a service (SaaS) as a cloud-based option for delivering a variety of software applications to end users. Fortunately, they have a broad selection of SaaS applications from which to choose. Companies today can access all sorts of applications via the cloud from a large number of SaaS providers. While some of the most well-known of these deliver core business applications, there are lots of vendors that provide more specialized applications via the SaaS model.

Global Marketing Analytics Market Report 2021 Featuring market Leaders - Adobe, IBM., Microsoft., SAS Institute, Teradata, and Wipro

In this report, the market has been segmented based on deployment type, organization size, application, end-use industry and geography. The report provides an overview of the global market for marketing analytics and analyses market trends. Using 2020 as the base year, the report provides estimated market data for the forecast period 2021 through 2026.

Google begins supporting email authentication protocol to guard against phishing

BIMI is an email authentication protocol that allows brands to verify their identity to email recipients through logos that appear alongside their emails. Brands must first pass through verification steps, such as implementing Domain-based Message Authentication, Reporting and Conformance (DMARC) and obtaining a BIMI certificate.

Metrics That Will Matter in Email Beyond 2021

Email marketing has been one of the most effective digital marketing channels for decades (over 43 years in all) and over that time it has constantly evolved to meet the changing needs of users, developments in technology, and various regulations around the world that impact marketers. With such a strong track record of adapting and thriving amidst changing conditions, email marketers are typically quite optimistic and focused on growing and optimizing their programs over time.

Why Text Messaging Could Be The Marketing Tool You Can't Live Without

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Others are pouring cash into social ads but still not finding the right audience as platform usage rises and falls. Businesses have tried a multitude of marketing options, but those that haven't yet tried texting are missing out on the most convenient and engaging platform available.

Why Text Messaging Could Be The Marketing Tool You Can't Live Without

Many businesses still rely on weekly circulars to drive foot traffic even though a large percentage of customers now want delivery. Others are pouring cash into social ads but still not finding the right audience as platform usage rises and falls. Businesses have tried a multitude of marketing options, but those that haven't yet tried texting are missing out on the most convenient and engaging platform available.

MarTech Interview With Steffen Schebesta, CEO At Sendinblue

Marketers will have to become more and more transparent with their data practices as consumer trends surrounding the collection of their personal data evolve, Steffen Schebesta, CEO at Sendinblue comments on the changes marketers will have to adapt to in the near-future:

Solutions Review’s Vendors to Know in Marketing Automation in 2021

The editors at Solutions Review continually research the most prominent and influential marketing automation software vendors to assist buyers in searching for the tools befitting their organization’s needs. Choosing the right vendor and solution can be a complicated process, though, as it requires constant market research and often comes down to more than technical capabilities. To help you keep a finger on the pulse of the industry, we’ve listed the vendors to know in the customer relationship management space.

How to Choose the Right CRM System

A good CRM strategy will provide a good map of your sales pipeline You should include a customer persona and start with your company goals. Include your entire team so your strategy makes it easy to identify and track good leads with solid CRM best practices.

What Marketers Should Know About Email API

Before we discuss how using email APIs help you send large bulk of emails, you must learn what they are first, how they’re usually used in email marketing, and the other benefits they can give you.

50 Restaurant Marketing Tips

Restaurant owners looking for more revenue need to have an advertising strategy. Even if you’re looking for mostly local customers, you’ll need to consider online strategies. Read on to find out how these 50 restaurant marketing tips can help.