Marketers are always on the lookout for tools and tactics to make their marketing efforts more productive. B2B automation marketing as a phenomenon is fast pacing itself to popularity. It is a highly valuable tool to generate leads, nurture and gain new customers. HubSpot in a survey found out that 76% of the businesses in 2021 report using automation in one way or the other.

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

Everyone from your children to your grandparents has a mobile phone. This makes targeting mobile phones for marketing a great way to get more clients and interact with customers. SMS is becoming increasingly popular with many businesses, so adding SMS marketing is a must if you want to keep in touch with the latest marketing trends. Here we look at the benefits of SMS marketing for businesses and how to start doing it yourself.

Here are key tactics to investigate as you put together a plan to market your creative services, starting with those steps that build awareness and ending with those that help facilitate sales.

We hope that this award helps spread the word about the amazing work that Girls Who Code does here and abroad, and are excited for what comes next,” said Adam Cohen, Marketing Director at Campaign Monitor.

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

LaMark Group LLC has announced a new update to the popular Groove suite for marketers, e-commerce store owners, and entrepreneurs. It provides full CRM functionality and integrates powerful solutions for business growth.

Improvements in technology development combined with the shift to online consumer behavior over the last 18 months make A/B tests even more essential than before.

If you’re a B2B small business with lean finances and are worried about parting with money to get a CRM tool that serves your needs, we’ve compiled a list of the best free CRM software that can give you the benefits you’re looking for. Stick around to find out.

Diversify your content to grow your email list

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

20/20 Foresight is pleased to announce the launch of its new company, Capital Connect. Capital Connect offers the only fully integrated real estate marketing platform – the most extensive real estate contact database in the business, plus a full tech stack that supports email marketing, analytics, automatic real-time updates, client relationship management, and lead management. This platform will allow real estate professionals to expand their network, raise capital faster and more efficiently, and promote their services to the widest audience.

In his new role, Alex will be responsible for developing and nurturing key partnerships with its overarching goals, objectives, and strategies of expanding its foray into the North American market.

Brands who create valuable mobile experiences that inspire trust and drive engagement will succeed in the aftermath of Apple's privacy changes. And the best way to do that is by adopting SMS marketing. So don't be hindered by Apple's iOS 15 update — it's an opportunity to expand your reach this holiday shopping season, and find even more effective marketing strategies for the future.

It's important to find an email marketing service that offers all of the tools and features you need at a price that makes sense for your growing business. Benchmark boasts key automation features to make email campaigns more efficient and effective, as well as responsive templates and an easy-to-use email editor. The company offers a range of price levels that cater to small to midsize businesses' budgets, making Benchmark our choice for the best low-cost email marketing software.