What is WiFi Marketing, and How Can it Help Your Small Business?

WiFi marketing works with what’s often called guest Wi-Fi. It’s where a small business offers a free connection in retail locations and other places. Then, they use that connection for marketing campaigns like promotions and messages.WiFi marketing allows shoppers to gain access to the whole web. Or just your mobile app and online store. Some guest network sites show specific content before they grant WiFi access. Read on to find out more about WiFi marketing solutions.

The ROI of Personalization: How to Measure Marketing Impact in 2022

In this article, I want to talk about the ROI of personalization and what marketers can do to measure effort and fine-tune personalization strategies in the wake of privacy concerns. We’ll also cover zero-party data, the near-death of the third-party cookie, core metrics for 2022 and, how to better quantify the impact of your marketing campaigns.

Digital Marketing Tools For Bloggers

Many bloggers struggle with where to start when marketing their blog. Should they spend time trying to improve their SEO? What about social media? There are many tools out there that can help you grow your online presence and make the most of every hour you spend blogging. In this post, we will discuss some of the best digital marketing tools for bloggers so that you know what is available!

Search Engine Marketing vs. Social Media Marketing: Understand the Difference

We'll cover two of the most popular types of digital marketing that can skyrocket your business and brand reach via the internet: search engine marketing (SEM) and social media marketing (SMM). Before we get into that, let’s define digital marketing and then learn more about SEM and SMM as well as their differences to help you decide what to choose and how to implement both digital marketing strategies.

7 Email Marketing Trends All Business Owners and Marketers Should Know in 2022 [Infographic]

Are you considering your email marketing strategy for 2022? Want to know the trends that could help you better formulate and execute your email campaigns? The team from Red Website Design share 7 email marketing trends in this infographic.

How Newsletter Sponsorships Can Maximize Your Marketing

As more and more business growth is concentrated online, one must develop reliable "outside the box" marketing strategies to excel and promote their business.

Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.

A marketer’s 2022 guide to Marketo: What it does today

This guide will walk you through some of the key capabilities of Marketo, one of the cornerstone platforms in the marketing automation space.

How to Use HubSpot Tools for Your SaaS Business (+ Examples)

Specifically, HubSpot provides you with all the tools you need to nurture your leads and provide an extraordinary customer experience once you make the sale. After all, service is what SaaS relies on.

WISHPOND ACQUIRES SMS MARKETING FIRM WINBACK.CHAT FOR $700,000

As a result of the acquisition, Winback will continue to maintain its own brand and client relationships, while Wishpond will provide operational support.

WHY YOU SHOULD LOOK AT DATA FOR SMART MARKETING?

Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

How to Make a Mailing List in Outlook

Before we start, let’s get some of the basics right. To begin with, let’s understand what constitutes as a mailing list. Mailing lists consist of email recipients addressed as a single recipient. Let’s take an example. Suppose you have 10 employees in your marketing division. To send out any communication they must receive as a group, you have two options. You either manually add each employee every time you send out an email. Or you can create a contact group and use that as a recipient to send communication. The second option will save you time and effort. It will also help ensure your communication always reaches intended recipients. Here’s how you can add members to your mailing list in Outlook. How to Create a New Contact Group, How to Use Your Email Distribution List in Outlook

Apteco & Syniverse Collaborate to Offer WhatsApp as a Channel for Marketing Automation

WhatsApp Messaging Allows Enterprises to Enhance Customer Engagement and Brand Awareness

MarTech Interview with João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart

With the rise of the creator economy, it is now time for improved all-in-one creator platforms to help today’s creators implement better processes and partnerships; João Pedro Resende, Chief Executive Officer and Co-founder at Hotmart weighs in with some thoughts:

BoomTown changing the face of real estate technology

Finding a real estate technology that focuses on marketing is an absolute must in order to remain competitive in the industry. Real estate professionals need to be able to leverage tools such as real estate CRM platforms that can do everything they need and more, and finding such a platform can be a challenge – oftentimes you can find one that does a few of the things you need, but not all of them. This is where BoomTown, billed as an “all-in-one” real estate CRM and marketing platform, shows the most promise. The biggest draw that BoomTown offers, and delivers on, is how this single platform can indeed act as a fully-fledged ecosystem for accomplishing these tasks.

REVIEW OF LETSIGNIT

To the surprise of many, Microsoft hasn’t developed any serious solution for email signatures, leaving the doors wide open for organizations like Letsignit, a French company determined to become a world leader in email marketing signatures. It even has the support of Microsoft (Microsoft France was involved in the development) as well as large investment funds, and is currently expanding internationally.

76ers Select Thunder Mug Cafe for Buy Black Program

This year, the Buy Black Program again received several hundred applications from local Black-owned businesses.

Time is now to examine these 8 online business marketing trends for 2022

The beginning of the year is especially important for Wine Country businesses. For many, it’s the slow season. Winter weather means fewer tourists dining out and fewer appointments in the tasting rooms. For North Bay marketers and small-business owners, this also means that it’s the perfect time to take a step back and think about how new digital marketing tools. I talked with a few small business owners and marketers in the Bay Area about what digital marketing trends they think will grow in the new year.

How and When to Use Email Segmentation and Personalization

In this article, I’m going to discuss when and how to use both email segmentation and personalization to get the most out of each approach.

CommentSold Acquires Vizzlie to Simplify Social Media Marketing for Retailers

Tool Enables CommentSold Merchants to Easily Customize and Schedule Facebook Posts, Comments and Other Customer Communications