St. Louis-based Polaris Software expands C-suite with hire from local startup

With the hire, Polaris adds an executive with previous experience working for fast-growing technology firms. Most recently, Zimmerman was chief product officer of St. Louis-based call center software startup Balto. Before that, he worked for more than a decade at Creve Coeur-based credit card processor Clearent, holding roles that included chief operating officer and chief product officer.

Family Law: Marketing Tips & Tricks to Grow Your Practice

There's much more to it than meets the eye regarding family law. Family law attorneys need to have strong negotiation skills and be able to mediate between warring spouses.

Unveiling our first MarTech Intelligence Report on email marketing platforms

Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all?

A Quick Guide to Creating Email Marketing Funnels

Different leads are currently in different parts of the funnel and it’s your job to use your small business email marketing expertise to move them down this funnel to get them closer to making a purchase.The way you speak to them, the content you send them, and the type of emails you create will vary depending on the funnel stage. Here’s how you can create a funnel to keep your leads interested and show them why they should buy what you’re selling.

10 Smart Email Segmentation Ideas for Small Businesses

Learn from these smart email segmentation tips to drastically improve your email marketing campaign’s results. The Ascent outlines 10 smart email segmentation ideas. You know the stats, right? Marketing industry beacon Martech Advisor says email marketing has an impressive ROI of 42:1. But that's not even the best part. Add in email segmentation, and you not only improve open and click-through rates, but marketers have seen revenue bumps of up to 760%. And that’s why you’ll want to figure out the best email marketing segmentation strategy for your small business. By integrating email segmentation, you take your small business email marketing to greater heights.

Email Marketing Software Market 2022 Recent Trends by Major Competitors – Zoho Campaigns, Infusionsoft, VerticalResponse, HubSpot, Benchmark Email, AWeber, etc

The Email Marketing Software market report includes market share and industry growth trends. A quantitative research review of technological breakthroughs, economic development, and a complete assessment of technology leaders are also included in the Email Marketing Software report.

A Beginner's Guide to Real Estate Email Marketing

Here are the top real estate email marketing strategies you can try: Design targeted emails, Generate sign-ups with landing pages, Segment your customer base, Automate campaigns

10 Remarketing Tools For Reengaging & Winning The Conversion

Remarketing can help get your brand in front of a more relevant audience. Let’s look at some available tools to turn window shoppers into paying customers.

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

ActiveCampaign, which provides customer experience automation, has acquired Postmark and DMARC Digests. Postmark offers transactional email services, and DMARC Digests is an email authentication and monitoring service. ActiveCampaign offers transactional messaging with sales and marketing automation and CRM. It includes 750+ pre-built automations and provides segmentation and personalization capabilities across social media, email marketing marketing automation and CRM. This is ActiveCampaign's largest acquisition.

Hightower Selects TIFIN Clout as its Personalized Digital Marketing Platform

The TIFIN Clout platform will support Hightower advisors in moving clients and prospects through all the steps of the client journey. As a next-evolution marketing platform, TIFIN Clout uses artificial intelligence (AI) and human understanding to track clients and prospects through the buyer’s journey and deliver meaningful growth outcomes. The platform has two-way integration with Salesforce, email and social media platforms that will allow Hightower to improve both collaboration and measurement.

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

Why Customers’ relationship marketing (CRM) teams should prioritize email validation

It is critical to verify an email address before contacting someone or anything. Because of incorrect email addresses in your list, you may waste time and energy trying to contact people who are either uninterested or do not exist. That being said, it’s straightforward and quick to verify customer email addresses. This guarantees the integrity of essential partnerships.

ActiveCampaign Acquires Postmark and DMARC Digests for Email Automation

By connecting the ActiveCampaign and Postmark systems, customers can send transactional emails with automation, rather than having to utilize special code or APIs.

How can modern technology help you advertise your business

There are many tools available that can help you reach a wider audience and improve your business. In this article, we will discuss some of the most important aspects of modern advertising technology, and how they can help your business succeed.

Local Video Marketing: 4 Ways To Win With Video

Bolster your online and local presence with local video marketing. Learn how to nurture trust with customers across 7 social media platforms.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

10 Tips for Photographers on Marketing

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

Prepare for CDP implementation using a template for use cases

Sharpen focus during the consideration phase by organizing the tasks and goals that a new CDP can deliver on.

Main Strategies to Promote Your Online Business

Today, the Internet and social media development allow people to create companies that operate solely in the digital sphere. Such businesses depend on online business promotion, while their owners carefully pick where to promote their brand online. Choosing the right approach needs an understanding of the main ways to promote business. Read on to know more about online business promotion and get tips on how to advertise your business there.

Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer Experience

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.