A beginner’s guide to Google Analytics for startups

At first, Google Analytics might feel intimidating, but, once you understand how it works and identify the key metrics necessary for your business, it may soon become one of your favourite (and most useful!) marketing tools.

CRM Integrations for Small Businesses

Learn how integrating your CRM software with these nine third-party applications can streamline business operations and increase the value of every customer interaction.

THE E-MAIL MARKETING TRENDS YOU SHOULD WATCH OUT IN 2021

Inspite of the rise of omnichannel tools for marketing communications,e-mails remain the most preferred method of communications for the martech cmo.