The Future of Digital Marketing in 2025
Digital marketing has been on a wild ride, and it’s only going to get crazier. With emerging technologies, shifts in consumer behavior, and a dash of unpredictability, businesses need to gear up for what’s coming in 2025. Spoiler alert: it’s going to be fun, fast, and filled with plenty of opportunities. Ready to dive in?
Google Pixel Watch 3 Review
Holistic health insights are the hottest trend in wearables from big brands, and Google is getting on the bandwagon with the Pixel Watch 3 (starting at $349).
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
Reddit's VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.
How Target is courting pet owners with a collection designed by ‘fur-fluencers’
Reality TV-style social content and national ads starring Bull Terrier mascot Bullseye promote product collections designed with popular pet creators.
Is AI the future of sales? Salesforce’s new models could change the game
Developed by Salesforce AI Research, these models are designed to set a new standard for AI-driven automation, particularly in sales and in performing tasks that require triggering actions within software systems. The release comes just ahead of Salesforce’s annual Dreamforce conference later this month, where the company is expected to share broader plans for autonomous AI tools.
Apple debuts iPhone 16 designed for AI
Apple unveiled the iPhone 16, the first Apple smartphone purpose-built for generative artificial intelligence, during its annual hardware event on Monday.
How digital twins and XR will transform product development in virtually every industry
These technologies are revolutionizing businesses by improving predictive analytics, optimizing physical systems, and enabling real-time decision-making.
How to boost audience engagement: Top strategies and techniques
Unlock audience engagement strategies, including personalized rewards, progress tracking, interactive content and fostering brand communities.
‘The year of implementation’: How marketers are leveraging AI on mobile
While artificial intelligence has its place in the realms of social media, mobile commerce, apps and more, a sea of questions remain around regulation and brand safety.
DeepMind’s GenRM improves LLM accuracy by having models verify their own outputs
In a new paper, researchers at Google DeepMind, University of Toronto, Mila, and UCLA introduce GenRM, a novel approach that leverages the generative capabilities of LLMs to create more effective verifiers. GenRM can be a practical tool for LLM applications where current verification methods fail.
MarTech Interview with Ann Fellman, Chief Marketing Officer at Bloomerang
Discover key email marketing challenges and solutions for nonprofits and small businesses, from list segmentation to optimizing campaigns and engaging donors.
Google Pixel 9 vs. Pixel 8: Do you really need to upgrade?
Google has unveiled its 2024 smartphone lineup, including the Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold. Google has really pulled out all the stops this year, producing a big stable of phones with gorgeous designs, much improved battery lives, and the customarily amazing cameras we’ve come to expect from Google’s phones. They really are the top Google phones for this year.
How brands can maximize consumer searches in the age of generative AI
Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike Welch.
BoomerangFX Expands Software and Marketing Solutions into the Philippines and Puerto Rico, Signaling Focused Growth in Asia and Latin America
Following strong growth in the USA, Canada, and Australia, BoomerangFX enters Asia and Latin American markets to meet rising global demand for Aesthetic Medicine, Holistic Wellness, Women's Health, and Specialty Vision Care.
OpenAI says ChatGPT now has 200M users
OpenAI has confirmed to VentureBeat that its hit product, ChatGPT, now has more than 200 million active weekly users. That’s double the number from 10 months ago.
JFrog announces new integrations with Github Copilot, Nvidia Microservices and unified ops platform
JFrog, the 16-year-old Sunnyvale, California company known for its software supply chain platform, has announced a series of major innovations designed to accelerate AI model deployment and enhance the security of software development workflows. In partnership with NVIDIA and GitHub, and with the introduction of new runtime security capabilities, JFrog is positioning itself to streamline critical software processes for enterprises.
An all-in-one app for the internet
Plus, in this week’s Installer: the best new PS5 game in a while, a great new line of bags, the latest GoPro, and much more.
OpenAI says it reached 1 million business users
The one million user mark significantly increased from the 600,000 the company posted in April this year. In January, OpenAI chief operating officer Brad Lightcap revealed ChatGPT Enterprise, the first of the business-focused subscription products from OpenAI to release, saw 150,000 users across 260 organizations.
GoDaddy Launches AI-Powered Digital Marketing Tools to Empower Entrepreneurs
GoDaddy has announced the launch of its new Digital Marketing tools, designed to help entrepreneurs overcome common marketing challenges and maximize brand awareness. In response to a recent survey where 73% of small business owners expressed doubts about their current marketing strategies, GoDaddy aims to provide a comprehensive solution that addresses the time, money, and skill constraints faced by many small businesses.
Instagram Adds Broadcast Channel Replies
The key difference here seems to be that the main broadcast channel will remain just that, a singular stream of updates from the channel admin, providing another means for brands and influencers to keep their fans updated within IG DMs.