Connected consumers like to be kept informed generally. They want to get all the updates about their recent orders, they want to know new products they may like, and they especially like news about offers, discounts, and rewards for loyal customers. They will enjoy being asked about their review and to rate their services.

Email Subject Lines Tips and Best Practices

And if you’re like most of the app-addicted world, you probably have some favorite apps that support your brand storytelling. Here’s a list of my “Top 10” helpful and informative marketing apps.