ProTexting adds Additional Users for All Text Message Marketing Accounts

ProTexting is releasing a new feature for clients who want to add additional users to their SMS marketing campaigns. The “Additional Users” option makes it simple to provide permissions to new team members who can access the system and manage texting campaigns.

5 Reasons People Don’t Receive Your Emails – And How to Land in the Inbox

Not getting many clicks on your marketing emails? Your subscribers may be missing them. Below, we look at five reasons why people aren’t getting your emails and how to increase your chances of landing in the inbox.

Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Channel99’s innovative and free mobile app brings transparency to the quality of B2B website traffic across SEO, paid search, social, email, and display advertising

Paubox Launches Enhanced Contact Management for Its Healthcare Marketing Automation Solution

With the new contact management capabilities, healthcare marketers can securely store contact data and protected health information (PHI) within the Paubox Marketing platform in a HIPAA compliant manner, while easily segmenting audiences to send personalized messaging. Paubox Marketing is a marketing automation platform that enables healthcare marketers to send highly personalized and engaging email marketing messages.

How WebOps Matters to Marketing Success

WebOps refers to the practice of regulating and operating diverse web-based applications with the intention of delivering the best experience to users. It also implies the practice of intersecting key business operations such as sales, marketing, and web disciplines

Things you never knew about marketing technology

Marketing technology is going through a major evolution. In order to succeed in today's fast paced digital world, brands need to adopt new technologies and strategies at a rapid pace. To help you stay on top of the latest trends, we've rounded up five shocking facts about marketing technology that might surprise you. All these points are essential to remember when you’re building a marketing strategy. The world is changing fast, and the best way to stay ahead is by listening carefully to customers and giving them what they want.

Permission-based Marketing: Top Factors to Keep in Mind

The marketing landscape is evolving at a breakneck pace. And one has to keep abreast of these changes and adapt to them so as to not get crushed by the cutthroat competition outside. Consumers are getting wiser and well-informed. You can no longer softsoap them into buying your product or service just like that. Recent surveys and studies done on consumer behavior indicated that they want to be engaged and interacted with and support the company’s cause. So, it is more important to listen to what your target audience has to say. As consumers have become highly selective in their choices concerning services, products, and experiences, you must moot and adopt permission-based marketing.

Mailchimp vs Flodesk

Both MailChimp and Flodesk are effective email marketing tools with their pros and cons. MailChimp offers a much broader feature set and better customer support than Flodesk. Flodesk offers a better user experience and is more economical. We think big enterprises with significant marketing budgets will be best served by MailChimp and the platform’s extensive feature set. Flodesk is best suited for small enterprises with limited marketing budgets and needs.

Act! Launches Turnkey SaaS Solution, Act! CRM, in the UK

Released in the U.S. in 2021, Act! CRM is an easy-to-use CRM and e-marketing solution that offers essential customer management, calendar, pipeline, forecasting, reporting and email marketing features to today’s SMBs.

What You Need To Know About Reddit Marketing

Featuring vast, engaging, niche communities and high standards of moderation, it’s hard to come up with a topic that doesn’t fall within a Reddit community. A Pew research report puts Reddit as the 10th most-used social media platform in the United States, and as of January 2021, there were 50 million daily active Reddit users worldwide. That said, Reddit is unlike any of the other popular social media platforms, and marketing on Reddit must be approached with that in mind. Let’s look at the ways that brands are marketing and advertising on Reddit.

Robert Afsari Discusses B2B Marketing Strategies For 2023

Robert Afsari is the founder of Campaign Creators, a web design and SEO company that specializes in B2B marketing strategies. In the following article, Robert Afsari explains how utilizing these strategies promises an optimized sales funnel heading into 2023.

Mahtco Announces the Beta Launch of Its New Creative Platform, Qalori

Announcing the beta launch of a new creator marketing platform, Mahtco offers a way to build professional websites, manage email marketing, and automate processes with the release of Qalori.

FABFITFUN, Inc. Secures Patent that Enables Parcel Services to Serve Demographically Targeted Ads

FabFitFun, the leading lifestyle membership for women, announced that it has secured U.S. patent 11468473 that describes technology and functionality needed for courier services to deploy targeted digital ads, opening up an entirely new advertising ecosystem to reach consumers. This functionality includes building rich recipient demographics and serving appropriately targeted ads that could be deployed via package tracking pages, package status email updates, mobile apps, and other related digital and physical venues.

Easy ways to attract more customers this Christmas as a small business owner

The Future UK shopping trends report 2022 shows that since the pandemic more of us are shopping online and this trend is set to continue. Not only that, more and more people are window shopping online and doing their research before they buy.

Mailchimp vs Sendinblue

We compare these leading email marketing platforms

Zeta Marketing Platform Sets Record With 67% YoY Usage Growth of Omnichannel Digital Marketing

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels

Q&A: Anup Khera, VP & GM, International, Attentive

Attentive is the leader in conversational commerce. They help brands reinvent the way they manage their business-to-consumer communication through the use of text messaging.

Performance Marketing: What Is It and Why You Need One?

With the trend of the world becoming digital, business owners also need to change their approach to get more customers. Performance marketing is genuine and one of the best digital marketing strategies you should definitely go for. It helps to boost traffic, generate leads, and increase sales as well. This will yield worthy results for your efforts and investment.

Anyword Shares Tips to Dominate Black Friday Shopping with Powerful Marketing Campaigns

As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.

TOP 5 USEFUL SOFTWARE FOR YOUR BUSINESS

You would always number of software whether you were running a small or numerous businesses. Managing too many things at once without letting work get disorganized could be difficult. To stay up to date, it makes sense for organizations to begin using some business software. In order to complete tasks, anticipate dangers, and boost overall efficiency. An increasing number of businesses and organizations are investing in business software these days. Thus, it won’t be inaccurate to state that business management tools have come a long way. And are continually improving life for those working in the business world.