RedChirp Acquires Vimbibe, Expanding Its Investment in the Future of Business Texting for Wineries

Business texting platform RedChirp continues to invest in serving the unique regulatory needs and communication challenges faced by DTC wineries with the acquisition of Vimbibe. Launched in 2020 by Highway 29 Creative, Vimbibe was the first wine industry specific texting platform. RedChirp looks forward to welcoming Vimbibe customers to the rapidly growing RedChirp platform.

Top 10 best Email Marketing Metrics

Among today’s best marketing strategies is email marketing. Nevertheless, to ace the final field of success, best practices need to be followed. You should use your time to create campaigns, fix mistakes that rookies make, and optimize emails for better engagement if you are willing to donate your time to practice for good.

Faith Liversedge: Let marketing solve the Consumer Duty riddle

It’s not just about tailoring your message and segmenting your communications but how you monitor engagement and performance

Seven Reasons Why E-mail Marketing Is Essential For Business Growth

Personalized Content, Increase brand Awareness, New product Alerts, Abandoned cart Reminders, Promotions and Deals, Reach consumers on multiple Devices, Increase website Traffic, Help your business Grow

Catchpoint adds Gerardo Dada as CMO to accelerate growth

Catchpoint®, the global leader in digital experience observability, announced today that Gerardo Dada has joined the Catchpoint executive leadership team as Chief Marketing Officer (CMO). Dada will leverage Catchpoint’s unique technology and market leadership to create strategic growth for the brand and global client base while further establishing Catchpoint’s authority in digital experience observability. A seasoned marketer and experienced technologist, Dada has over 20 years of experience in digital strategies and web technologies, and has been at the center of the Web, Mobile, Social, and Cloud revolutions. He has led marketing positions at SolarWinds, Microsoft, Rackspace, DataCore, and BazaarVoice. Before joining Catchpoint, Dada was the CMO for Keeper Security.

Stagwell’s (STGW) PRophet Adds Key Sales and Marketing Staff to Meet Growing Customer Demand

Stagwell’s PRophet, the first-ever AI-driven PR pitch platform built by and for PR professionals that predicts media interest and sentiment before you pitch, announced the hiring of Charlie Tulip as Enterprise Account Executive and Kendra Lewellyn as the company’s Digital Marketing Manager, both moves that seek to further meet customer demand for the growing AI platform.

101 Sales, Marketing & Agency Management Ideas

Tips

Bright Brain wins MENTORIA Digital Marketing mandate

The firm will ensure that Mentoria’s customer acquisitions increase through content marketing, on-page, off-page SEO as well as full funnel advertising campaigns.

Offline Marketing v/s Online Marketing in Today's Biz Scenario

The sale conversation rate in online marketing is up by a whopping 77.5 times compared to that in offline channels. On the other side, though the traditional media like TV, radio, billboards, flyers, events, etc., are a cash-intensive affair, they have their own set of benefits like brand awareness, mass reach, brand recall, etc. Here is how both online and offline marketing is unique in their ways.

Social media is evolving quickly, and your business needs to also

Social media professionals need to keep pace with all the various new trends and features across multiple networks. It seems like every day there is a new trend or feature introduced in cyberspace.

16 Places To Create A Free Brand Logo

Creating a logo is a vital step toward branding a business. Whether you’re looking for inspiration or just starting out, these websites have great tools to create logos.

Identifying The Right Marketing Channel For Your Campaign

Your marketing campaign should have a clear idea of what channels it will establish. Marketing channels are the medium through which you reach your audience. They help to drive traffic to your website and define the content to increase sales and exposure. The choice of channel affects not just your message, but also the livelihood of the brand. If you think about it, every marketing campaign has one goal: to target customers to get more interested customers.

Knorex Recognized for Digital Marketing Innovation in 2022 MarTech Breakthrough Awards Program

Knorex XPO features a complete suite of capabilities for marketers to fully self-operate, build ads, launch, optimize and measure campaigns across various marketing channels all within a single unified platform to simplify global, real-time personalized online marketing.

5 Marketing Tactics for Winning New Business

Marketing is the backbone of any business, small or large. According to Wordstream, the global digital advertising market will be worth approximately $786.2 billion by 2026. While traditional marketing strategies are still popular, digital advertising has taken center stage because it's cheap and has a better return on investment (ROI). If you’re a student entrepreneur, you’re probably looking for affordable marketing tactics that will help your business grow fast. Here are five marketing tactics for winning new business.

How Cherry Bombe uses email to make customers smile

Email technology is helping Cherry Bombe consistently produce relevant, original content that increases audience retention.

Eight Business Leaders Share How They Best Reach Their Target Audiences

Now that websites and social media have become vital for businesses, leaders must develop an effective strategy for engaging their audiences on these platforms.

Campaigns By Pipedrive Aims To Optimize Email Marketing

Pipedrive, a CRM revenue management platform, released Campaigns by Pipedrive, a new tool designed to provide users with a centralized place to manage their email marketing campaigns. The company aims to give customers a chance to better meet business goals and objectives across teams on the same platform.

Supermetrics Aims To Make Sense Of Too Many Digital Metrics

In 2013, Finnish entrepreneur Mikael Thuneberg had the idea of creating a system that would pull all this digital marketing activity reporting together. The clue is in the name – ‘digital’. Because the marketing and interactions are digital, there is an enormous trail of digital crumbs that someone has to make sense of. Otherwise, nobody knows what’s working and what’s not.

Serve more Facebook customers with this $99 lead ad notification tool

This platform can send you lead ad notifications and respond to customers quickly and efficiently. Rated 4.9 out of 5 on Capterra, LeadSync.me features dozens of integrations for tools like ActiveCampaign, Aweber, Iterable, Hubspot, and more, so you can include it into whichever CRM or email marketing workflow your organization currently uses.

Jeeng’s New Ad Renderer Lets Publishers Run Native Email Ad Campaigns through GAM & Deliver Flawless Native Styling in Half the Time

Jeeng, the only multi-channel messaging and monetization platform built exclusively for publishers, today announced the launch of its new Jeeng Renderer, the first automated native ad renderer that lets ad ops teams run native email campaigns through their existing GAM (Google Ad Manager) account with a seamless workflow that saves time, reduces errors and delivers superior results.