#Analytics related marketing articles

21 Common Email Marketing Mistakes

Email marketing is an important part of digital communication. If you don’t feel that email marketing has been effective for you, you may be making common email marketing mistakes.

Mastering Moosend – A Strategic Guide to Elevate Your Email Marketing Game

Embarking on a journey into Moosend, the all-in-one marketing platform, is a strategic move for digital enthusiasts. This comprehensive guide is designed to unravel the features of Moosend methodically, ensuring you are well-equipped to navigate this powerful tool. Let’s delve into the critical aspects of using Moosend, from the initial setup to advanced features.

What is technical SEO?

An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools and skills you need to know.

Navigating Digital Marketing With the Best Social Media Management Apps

To help you navigate the world of social media management apps, we’ve gathered insights from sixteen industry professionals, including digital marketing consultants and founders. They’ve shared their top recommendations, from HubSpot for bridging social media and a CRM to Sendible for efficient content recycling. Discover their unique tips and features that make these apps stand out from the rest.

Signed, Sent, Delivered: Mastering Emails

Discover email deliverability secrets and boost customer satisfaction with expert strategies.

Digital Must-Dos: 3 End of Year Essential Digital Marketing Tasks for Your Credit Union

As the year draws to a close, credit unions have a prime opportunity to assess their digital marketing strategies and make necessary adjustments for the upcoming year. Let’s explore three essential digital marketing tasks that you should prioritize before the year ends. These tasks are designed to enhance online visibility, engage audiences effectively, and set the stage for a successful digital marketing strategy in the year ahead.

How Retailers Can Elevate Marketing And Messaging To Ring In The Revenues

The seasonal calendar has evolved, creating opportunities for brands to innovate CX on mobile and apps and cash in on nuances in user interest and intent.

Birdseye’s AI-powered chief marketing officer drives personalized email campaigns for retailers

Meet Birdseye, a Toronto-based company focused on retail and e-commerce artificial intelligence. Matt Bogoroch started the company in 2021 with his brother, Adam Bogoroch, and Shardul Frey to provide e-commerce analytics for Shopify brands to improve their marketing and advertising efforts and put them in an even playing field with larger companies.

Future Trends In Digital Advertising


AI-Powered Marketing: Navigating the Digital Frontier

One of the key benefits of AI is its ability to deliver hyper-personalization.

The Essential Email Marketing Strategy for 2023

As we all know, sometimes businesses consider email marketing a necessary evil. But the truth is far from that. In this blog post, you’ll find ten essential steps that you need to follow to build a solid email marketing plan that boosts your marketing strategy as a whole.

Your 2024 guide to SEO reporting and tracking

Your SEO reports need a compelling story and the right data to be well received. Here's a guide to help you get ahead.

Marketing analytics and generative AI: What’s in store for marketers

Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and Tellius.

Unlock Business Growth with Complimentary Digital Marketing Courses

Are you looking for a free digital marketing course to help you improve your CV or grow your business? Free digital marketing courses are an excellent method to obtain the skills required to expand your business or develop your job. There are several courses available that cover everything from the fundamentals of digital marketing to more advanced strategies.

Is Your Retail Marketing Email Campaign Driving Your Customers Crazy?

A targeted retail marketing email campaign is a great way to bring customers into your store and build customer loyalty for your retail business. But are your retail marketing emails having the opposite effect from what you intended? If you’re sending emails too often, a recent survey cautions, you could be driving customers away.

Microsoft Advertising launches new tool for enhanced ad revenue analytics

The new tool is now available worldwide for all advertisers utilizing Microsoft Monetize to sell owned and operated inventory.

Composing Effective Personalization With Search

Many organizations find themselves wrestling with the ongoing pressure of consistently delivering personalized content.

Google Analytics 4 can now be integrated with Salesforce Marketing Cloud

For the first time, integration is accessible to both GA4 standard and 360 properties.

How Curation Unlocks Fresh Audiences for Marketers

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences.

Best Email Marketing Software of 2023

There are a wide range of email marketing tools that are inexpensive, easy to use and that do not require extensive knowledge about sales or marketing to properly utilize. This roundup focuses on some of the best email marketing software that’s available.

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