6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
How To Scale Your Business Using Zero-Party Data
Zero-party data is information consumers willingly share with a brand, providing businesses with highly accurate insights for smarter marketing. With privacy concerns rising and data regulations tightening, third-party data is becoming obsolete.
Broadcom’s data simplification strategy that enables 26 business units to use the same data analytics platform.
As Broadcom has grown through the acquisition of numerous software and hardware companies, the company has grappled with the challenge of integrating disparate data sources and systems.
Best Automated Email Marketing (2025): Klaviyo Awarded Top Email Marketing Software by Software Experts
Software Experts has recognized Klaviyo as the top email marketing software for 2025, cementing its position as a leader in automated email marketing solutions. The announcement highlights Klaviyo’s advanced capabilities in automation, segmentation, and analytics, making it an essential tool for businesses aiming to enhance customer engagement and optimize marketing strategies.
Gartner identifies top trends in data and analytics for 2025 - and AI takes the lead
Data and analytics leaders should take these nine trends into consideration in their strategies for the upcoming year.
AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds
Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.
Generative AI is finally finding its sweet spot, says Databricks chief AI scientist
As generative AI begins helping solve real-world problems, a new kind of data analytics is emerging, says Jonathan Frankle.
3 high-impact email automations you need to drive revenue
Maximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Industry Voices , Think Local, Sell Big: Winning Customers With Targeted Ads
Dealerships win by blending trusted broadcast TV with hyper-targeted streaming ads.
How are marketers using AI to create hyper-personalized experiences?
Hyper-personalization requires the rapid analysis of large amounts of data. And that's where AI excels.
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
SFB Digital Marketing Unveils Key Trends Shaping Google Advertising in 2025
SFB Digital Marketing, a leading agency specializing in data-driven advertising solutions, has highlighted key developments in Google Ads for 2025. With artificial intelligence-driven automation, evolving audience targeting methods, and innovative ad formats, businesses must adapt to maintain a competitive edge in digital marketing.
5 underrated tools to boost your B2B PPC performance
These will help you track smarter, outsmart competitors, and make sense of multichannel chaos in 2025
Legiit Analyzes SEO Marketplace Trends Driving Digital Marketing Future
Legiit reports that surging demand for SEO marketplaces is reshaping digital marketing and driving businesses toward expert-led solutions.
What is predictive analytics? Transforming data into future insights
Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.
AI Technologies Transform Digital Marketing Strategies
The rise of artificial intelligence (AI) technologies is drastically reshaping digital marketing strategies as businesses face unprecedented challenges due to increased bot traffic and AI usage. This fast-evolving digital environment demands companies to rethink and adapt their marketing practices to align with the changing behaviors of consumers.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Totaligent, Inc. Launches Beta Site for AI Digital Marketing Platform
Totaligent, Inc. (OTCPK: TGNT), a leader in AI-driven digital marketing, today announced the launch of its beta website, offering marketers an exclusive preview of its next-generation AI-powered marketing platform. Designed to redefine person-based digital marketing, the platform leverages advanced artificial intelligence and big data analytics to optimize audience engagement, eliminate fraud, and maximize ROI.
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and is made possible with the aid of algorithms. Unlike other means of ad placement, programmatic advertising does not require negotiations or discussion.