Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. Tracking code is a snippet of code that tracks the activity of a website visitor by collecting data and sending it to an analytics module, usually for marketing purposes.

Boost your email marketing

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

There are many tools available that can help you reach a wider audience and improve your business. In this article, we will discuss some of the most important aspects of modern advertising technology, and how they can help your business succeed.

More need for analytics as channels increase, Align sales and marketing teams, Cross-channel measurement, Marketing optimization with structured testing, Attribution

Every small business owner sometimes feels like they don’t have enough hours in their day. In fact, according to a recent survey, most small business owners spend up to 68% of their time on marketing, administrative tasks, and managing operations…instead of strategic planning that would help their business grow. Thankfully, some of the best tech tools for small businesses have rushed in to answer this need!

As a digital marketing strategist, you need to know all of these areas to properly help grow a brand in today’s market.

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance.