How to Use Email Marketing to Develop Customer Personas

Customers are the driving force behind every company. If you don’t know who you’re selling to, you’re going to have a hard time growing. Luckily, it’s easier than ever before to get to know potential customers through buyer personas.

20 Email Marketing Services and Tools

So here are some of the most popular email marketing tools on the market. We’ve also included descriptions and some of the main features that set each email marketing service apart.

2021 Is Going to Be the Year of Advanced ABM: 10 Strategies to Help You Scale Your Account-Based Initiatives

To thrive in the dawn of post-pandemic emergence, marketers need to craft their ABM tactics to combine strategies and channels in new and interesting ways. Talking of the advanced account-centric approaches, one needs to understand that, progression follows only after the basics have been mastered.

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options

GoDaddy Launches New WooCommerce Extensions for Managed WordPress Ecommerce Hosting

GoDaddy nearly doubles WordPress Ecommerce plugins available, including digital gift cards, Google Analytics Pro and Memberships, new product review improvements, and shipment options

Supporting Your Marketing Team With Digital Marketing Tools

In this article, we’ll look at the digital marketing tools you can use to support your marketing team.

4 Tools e-Commerce Businesses Need to Invest in Right Now

2020 has undoubtedly been a major milestone for businesses. The pandemic has been a big factor in generating a huge behavioral shift in consumers’ behavior by forcefully probing them to purchase online, thus spending online far more than any of the previous years to date.

6 Benefits of Email Marketing for Small Businesses

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing.

Best Email Marketing Software

See the ins and outs of email marketing software and our top picks for the best email marketing software.

The Benefits of Psychographics In Your Marketing Strategy

In this article, we’ll discuss what psychographics are and how they can benefit you just as much as demographic measurements and other types of research. Ready? Let’s get started.

Is Selling the Best Use of Marketing Emails?

50% of brand marketers report that email is "very important" in driving conversions.

WHAT IS B2B MARKETING? BASIC STEPS TO UNDERSTANDING BUSINESS TO BUSINESS SALES

What are some of the critical aspects of the B2B process? Here are three core components of business-to-business marketing that will help you understand how to plot a successful course for your efforts.

Something old, something new – email marketing trends to watch in 2021

The company also introduced native integrations with top marketing software platforms Mailchimp, HubSpot, Constant Contact, and more.