AppsFlyer and NAVER Announce Audience Integration to Enhance Digital Marketing Capabilities
SAN FRANCISCO & SEOUL, South Korea--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of AppsFlyer Audiences with NAVER. The integration enhances audience targeting on NAVER, maximizing the impact of marketing campaigns by targeting AppsFlyer’s predefined audience segments for improved precision. This integration enables advertisers to build granular user cohorts, measure, and optimize campaign performance.
OpenAI launches o3 and o4-mini, AI models that ‘think with images’ and use tools autonomously
OpenAI launched two groundbreaking AI models today that can reason with images and use tools independently, representing what experts call a step change in artificial intelligence capabilities.
ChatGPT gets smarter: OpenAI adds internal data referencing
ChatGPT has finally added a long-requested feature for ChatGPT users: the ability to reference internal knowledge sources.
Microsoft infuses enterprise agents with deep reasoning, unveils data Analyst agent that outsmarts competitors
The company announced Tuesday evening two significant additions to its Copilot Studio platform: deep reasoning capabilities that enable agents to tackle complex problems through careful, methodical thinking, and agent flows that combine AI flexibility with deterministic business process automation. Microsoft also unveiled two specialized deep reasoning agents for Microsoft 365 Copilot: Researcher and Analyst.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
10 Best Email Marketing Apps for iOS to Boost Your Campaigns
Email marketing remains one of the most effective digital marketing strategies, helping businesses engage with their audiences and drive conversions. With mobile devices playing a crucial role in communication, having the right email marketing app for iOS can streamline campaign management, automation, and analytics on the go.
Mobile marketing with RCS: What you need to know
RCS is game-changing technology for mobile marketing. Updated with stats from Infobip showing significant growth in RCS.
The best small-business CRM software: Expert tested
The best CRM software for small businesses combines affordability, scalability, and customer management. These are ZDNET's favorites.
AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds
Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.
The skills marketers need in 2025 and beyond
The marketing world needs strategic thinkers and project managers, a report by the AMA found.
What’s next for Google Cloud databases? AI inside SQL and more
Over the past year, all Google Cloud databases have added some form of vector support, enabling AI use cases. At Google Cloud Next, multiple databases are being updated, including Firestore, which is getting MongoDB compatibility. Google Bigtable is getting support for materialized views and support for Oracle Database in Google Cloud is also expanding.
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
AI and email marketing: All hype or real game-changer?
Is AI truly revolutionizing email marketing, or is it just another overhyped technology?
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
How Digital Marketing Transforms Brand Reach in the Online Age
Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.
AI Brief , 370% ROI from instant, hyper-personalized AI-driven digital marketing
This article looks at how global and Indian brands are adapting to this shift, the new risks and opportunities emerging for professionals, and how marketers can future-proof themselves in an AI-first era.
5 tips for transforming company data into new revenue streams
If you’re among those IT leaders looking to transform your company’s data into new revenue, here are several key tips and insights from data experts who’ve done it.
Microsoft just launched powerful AI ‘agents’ that could completely transform your workday — and challenge Google’s workplace dominance
Microsoft announced today a major expansion of its artificial intelligence tools with the “Microsoft 365 Copilot Wave 2 Spring release,” introducing new AI “agents” designed to function as digital colleagues that can perform complex workplace tasks through deep reasoning capabilities.
Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%
Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion