What’s the difference between a head of marketing and a head of growth?
You’ve probably heard of a Head of Growth, the new kid on the block that is being compared to the Head of Marketing. Chances are you might also wonder what the actual difference is between them because it almost seems that they do the same things.
Is Your Email Marketing Software The Right One? 5-Point Assessment Guide
According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Why? Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable. When leveraging it for business growth, your email marketing software can make all the difference. However, with the hundreds of tools out there, where do you begin? This five-point guide will help you choose the right software for your business.
MarTech Interview with Austin Harrison, CEO at Northbeam
Austin Harrison, CEO at Northbeam catches up with MarTechSeries to chat about adtech/martech tips for today’s evolving online marketplace:
Best digital marketing tools in 2022
Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.
A Few Proven CRM Hacks for Marketers
For start-ups, companies, and smaller businesses alike, having a customer relationship management system in place is critical; it can make or break things. CRM is an investment you should make if you want to improve your overall brand and customer relationship management technique. A CRM helps you nurture leads at every stage of their journey with you by putting them at the center of your operations. Improved revenue, higher customer happiness, and a more productive staff will all result from this.
MarTech Interview with Scott Leatherman, Chief Marketing Officer at Veritone
Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.
What is No-Code? The Best Tools to Get Started
Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.
7 Tips for Small Business Marketing
If you want to get your small business off the ground, you know how important it is to attract new customers. Without any new customers, your business would have no way of expanding and growing. And one of the quickest ways you can broaden your customer base is by harnessing the power of marketing. But small business marketing isn’t something that just happens overnight. A successful strategy needs lots of planning, research, and effort — none of which can be done without the right information.
A Scoop On Digital Marketing Services
To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.
5 essential tools to move your hotel out of the digital stone age
Today, tons of tools and resources are available to manage digital marketing more effectively. From business intelligence tools to market research and workflow-reducing solutions, there is a tool for every challenge. Too bad that most hotels are still stuck in the 2010s and don't make use of these. In this article I will introduce five must-have tools for an up-to-date modern digital marketing setup.
Benefits of utilizing an email tracking tool
Marketing is nothing without proper data analytics, which is why an email marketing campaign cannot be effective without the use of an email tracking tool. An email tracking tool is an indispensable resource that companies can use to better understand how their emails are being received and used.
10 Best Landing Page Builders For Marketers 2022
Landing pages are the one-page websites that you build for your online marketing campaigns. They help you focus on a single conversion goal, like getting people to sign up for an email list or download an ebook. Landing page builder software is essential for any marketer looking to acquire leads on the internet.
8 Of The Best CRM For Law Firms
CRM for law firms will increasingly be something of a make-or-break tool that legal practices need.
How to use content marketing to increase brand awareness
According to an annual Content Marketing Survey conducted by the Content Marketing Institute, creating brand awareness is the top goal brands achieve through content marketing. This is followed closely by building credibility/trust and educating their audience. Content marketing, which brings together multiple marketing approaches – such as blogs, email marketing, social media marketing, and more – is a critical function for all brands. But it’s even more vital if you’re looking to increase brand awareness.
Ecomail.app Offers Users a Simple, Automated Email Marketing Platform
Ecomail.app founders created the company to provide an easy, modern platform allowing users to build an effective email marketing strategy with dedicated support at every level. Various features and functionality make Ecomail.app the ideal platform for business owners who want automated email marketing and digital communication.
HOW TECHNOLOGY IS CHANGING THE AFFILIATE MARKETING LANDSCAPE
One of the most significant changes that has happened in affiliate marketing in recent years is the rise of mobile devices. More and more people are using their smartphones and tablets to access the internet, and this trend is only set to continue. This means that affiliates need to make sure that their websites and content are optimized for mobile devices, as this is where a large proportion of their traffic will come from. Another change that has happened recently is the increasing importance of social media. Affiliates need to make sure that they are active on social media platforms such as Twitter and Facebook, as this is where a lot of potential customers will be found. It is also important to interact with influencers on these platforms, as they can help to promote your products or services to their followers.
Tempesta Media’s Performica Makes Content Marketing Accountable
The company’s managed service solution, Performica, holistically leverages content, social, and influencer marketing channels to drive more leads and revenue. Tempesta Media, the performance-based content marketing solutions company, has released v2 of its managed solution, Performica. Performica is a managed solution that combines a sophisticated technology platform, deep analytics, and strategy components to predictably drive incremental revenue for B2B companies.
E-mail Marketing is Still the Best Way to Build a Loyal Customer Base
Tips to create successful email campaigns
Many people rely on emails to keep up with news about their favourite brands and need regular newsletters that are sent out via email. More than four billion people now use email daily, making it the largest social network in the world, so it makes sense for anyone marketing or selling something to constantly sharpen their skills on this channel. Emailers and newsletters are key tools for keeping your customers informed and for encouraging them to visit your digital properties. This type of marketing is also relatively affordable. And it is a growing channel. Hubspot reported in July 2022 that over the previous 12 months, 77% of marketers saw an increase in email engagement. And with a return on investment of $44 for every $1 it’s no wonder that 37% of brands are increasing their email budget, and only 1.3% are making cuts (Litmus, 2021). So, how do you ensure your brand gets a piece of this massive pie? Here are a few tips from the team at Flow Communications:
Top 10 Advantages of Facebook Marketing for Your Business
Social media usage has skyrocketed during the pandemic. Utilize this channel now to drive your recovery.