Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.

There are nearly four billion e-mail users on the planet.According to one study,Seventy two percent of people prefer to receive marketing materials from brands via e-mail.While only seventeen percent prefer to receive the same content via,social media.Thirty nine percent prefer informational and value added e-mail content over promotional e-mail.

Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

If you hope to accomplish your business goals online, you must have a sound content marketing strategy because publishing valuable content on a consistent basis is vital for brand awareness, lead generation, and sales conversions. Each of the last updates to the Google search algorithm increases the importance and impact of content marketing on search. Not only is it nearly impossible for visitors to find you without a sound content marketing strategy, posting on social media drives engagement and also factors into the Google search algorithm. Thus, investing in content marketing is investing in your future.

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

The two most popular avenues for ecommerce companies are email marketing and today’s topic: search engine marketing. No matter if you are bootstrapping your web store or thinking about expansion, this article will give you a hands-on introduction to running a search engine marketing campaign. Read ahead to get a detailed overview, know the difference between SEO and SEM, SEM strategies for ecommerce websites, and insights on the tools needed:

In this post, we’ll take a look at how realtors can use email effectively, so that you grow your prospect base, earn more referrals, and achieve success.

Google released new smart features and ways to buy ads on different channels.They allow marketers to increase reach and to try new approaches. As always with the novelty, there will be a learning curve.

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

This blog explores Customer Relationship Management — explaining how it works and its benefits of using CRM.

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan. Here’s how:

This guide explains how live chat apps work and their customer service benefits for small business, and provides tips on how to choose a live chat app for your business.