Here are some best practices for marketing automation: Define clear goals and objectives, Segment your audience, Personalize your communications, Test and optimize your campaigns, Integrate with other tools, Keep your data clean and up-to-date, Use analytics to measure success, Ensure GDPR and privacy compliance, Use A/B testing to optimize results, Continuously evaluate and improve your strategies.

Discover the key characteristics of marketing operations leader required to close gap between martech opportunity and reality.

It’s difficult to argue that there is a more important role than the head of marketing for customer-facing businesses. With a looming recession on the horizon, ever-increasing inflation and high consumer expectations, brands are eager to hire a candidate for head of marketing that is ready to step up to the plate and take on the challenges that the position brings with it.

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important.

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Here are some key areas to explore as a small-business owner : Accounting Software, Website Building and SEO, Email Marketing, Social Media Management Tools, CRM Software, Mobile Payment Processing and Security, Project Management Software.

Litmus is how marketers make every send count. It's a core component of your tech stack that allows you to create, personalize, test, review, and analyze every email you send. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.

Generating leads is the number one challenge for most lawyers and law firms. Leads are getting harder and harder to come by using traditional marketing techniques like print ads or speaking engagements. With fewer quality leads coming in, and many marketing budgets remaining frozen, the cost per lead is increasing. Lawyers and law firms are increasingly turning to the online world for lead generation. Yet, using the web to generate leads is still something of a mystery for many law firms. How does a law firm begin to navigate the complex world of online lead generation and digital marketing? There are so many buzzwords to learn (inbound marketing, outbound marketing, tweets, impressions, conversions, bounce rate, etc.), and so many acronyms to decipher (SEO, SEM, PPC, CTM, CTC, etc.).

Are you looking for ways to market your business? Digital marketing is so vast and ever-changing that it’s almost impossible to keep up. This can be particularly frustrating for small business owners, marketers, and entrepreneurs. Because the majority of first-time buyers are no longer purchasing from brick-and-mortar stores, you need to be able to adapt and change for the digital market. No worries! Help is here. We’re going to take a look at five digital marketing tips that are sure to have an impact on your marketing strategy in 2023. We’ll discuss strategies and must-try tactics to help you better target your ideal buyers.

To beat the post-holiday sales slump, retailers can follow several strategies. One is to continue promoting discounts and sales to encourage consumers to continue shopping. Retailers can also offer special deals and promotions to encourage customers to redeem gift cards and keep spending. A robust, data-driven promotions strategy can help retailers reduce any excess post-holiday inventory and limit the decline in sales. Another strategy is to focus on customer experience. Retailers can create a positive and engaging shopping experience for their customers by offering personalized recommendations, providing excellent customer service, and offering in-store events and experiences.

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

By working with a reputable marketing company like Adacted Agency, you can leverage their technical skills, tools, long-term experience, and other expertise to elevate your brand. That said, read on for four reasons why Adacted is the top eCommerce marketing agency to partner with in 2023:

As the year draws to a close, digital markets are now focusing on how they can deliver gains for their clients in 2023. As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that.

Founded by Georgia Whalen in 2009, Rivergate Marketing provides a wide variety of services, including digital marketing, content creation, public relations, social media, and more, to clients to strategically position and build their brand, create demand, generate leads and cultivate relationships. As a partner to its clients, Rivergate Marketing works to lift any marketing burden, allowing clients to concentrate on their customers. Rivergate Marketing is poised to serve business-to-business clients in a variety of high-tech industries, including industrial automation and civil engineering. With a focus on advancing Omnicon's digital presence, Rivergate Marketing will develop a multi-channel content distribution plan to assist Omnicon in achieving business goals.