Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

Tips to leverage Artificial Intelligence to boost your brand’s marketing strategies

A superior customer-centric result can be envisioned with AI, and that will give brands an upper hand in striking a chord with their existing and potential customers. Here are some contributions of AI that can enable it to find a place in your brand’s marketing strategies.

4 Ways to Win Big With Email Marketing

E-mail marketing might elicit a yawn from digital marketers focused on more bleeding-edge and trendy technologies, like social media marketing or targeted content marketing. But those folks are missing out on one of the most powerful arrows in any marketer's quiver; a cheap solution that delivers steady, successful results.

HOW DOES MARKETING AUTOMATION PROVE BENEFICIAL TO SALES PEOPLE

Sales people benefit from marketing automation in the following ways.

Top 10 Real Estate Marketing Trends of 2021

April 2021: The experts’ predictions from the end of 2020 are slowly becoming this year’s trends. Like every industry, real estate must keep up with technological progress and the consumer demands that shape it. Having a website with property listings and advertising on Google is no longer enough to compete and to remain relevant. Marketing evolved to embrace all kinds of channels and technologies that meet potential buyers wherever they are. Here are the top 20 real estate marketing trends of 2021.

Why You Need an Email Database for Real Estate Marketing

Email databases tend to deprecate when users unsubscribe, become inactive, or change their email addresses. It is up to you to maintain your database up to date, and here are strategies you could employ:

The 5 Best Digital Marketing Strategies to Empower Your Business

Digital marketing is cost-effective and easily measured. With analytics, you can see near real-time results. You can also employ A/B testing and experiment until you find what works best for your particular business. Digital marketing allows you to move more rapidly than ever before. Plus, you’re able to forge more personal relationships with potential customers.

WHY IS E-MAIL MARKETING THE KING OF MARKETING CHANNEL?

There are nearly four billion e-mail users on the planet.According to one study,Seventy two percent of people prefer to receive marketing materials from brands via e-mail.While only seventeen percent prefer to receive the same content via,social media.Thirty nine percent prefer informational and value added e-mail content over promotional e-mail.

The 3-Fold Path to Personalization with Customer Data

Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

Investing in Content Marketing Drives Success

If you hope to accomplish your business goals online, you must have a sound content marketing strategy because publishing valuable content on a consistent basis is vital for brand awareness, lead generation, and sales conversions. Each of the last updates to the Google search algorithm increases the importance and impact of content marketing on search. Not only is it nearly impossible for visitors to find you without a sound content marketing strategy, posting on social media drives engagement and also factors into the Google search algorithm. Thus, investing in content marketing is investing in your future.

Wishing and Hoping Isn’t a Marketing Plan

In a recent conversation, we asked an advisor client, “What’s your marketing plan?” They replied, “We don’t have one.”If that sounds like your business today, no worries—you’re not alone. It was found that 77% of advisors have no defined marketing strategy.[1] So, in this post we’re going to explain why it’s critical to have a basic marketing plan and teach you how to put one together.

Automations for Scaling E-Commerce Businesses

Automation remains at the forefront of these e-commerce growth strategies, especially as its wide range of applications and ready accessibility make it a realistic option for most.

Search Engine Marketing Campaign For Your Ecommerce Store [Mini Guide]

The two most popular avenues for ecommerce companies are email marketing and today’s topic: search engine marketing. No matter if you are bootstrapping your web store or thinking about expansion, this article will give you a hands-on introduction to running a search engine marketing campaign. Read ahead to get a detailed overview, know the difference between SEO and SEM, SEM strategies for ecommerce websites, and insights on the tools needed:

How to Leverage Email Marketing for Amplified Real Estate Sales

In this post, we’ll take a look at how realtors can use email effectively, so that you grow your prospect base, earn more referrals, and achieve success.

The five latest Google Ads features and how to make the most of them

Google released new smart features and ways to buy ads on different channels.They allow marketers to increase reach and to try new approaches. As always with the novelty, there will be a learning curve.

5 digital marketing strategies to boost the HR industry

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

How to Manage Customer Relationships with CRM

This blog explores Customer Relationship Management — explaining how it works and its benefits of using CRM.

25 Best Webinar Software Platforms

If you’re looking for webinar software, you’ll find a large range of products to choose from. Below we’ve collected 25 of the best webinar tools to let you decide which webinar platform is right for you.

Five Ways to Create a More Effective Content Marketing Strategy

Effective content marketing requires advance planning, having a consistent presence with your target audience on social media, blogs and email marketing, setting measurable and attainable goals, knowing your target audience and a powerful, multipronged promotion plan. Here’s how:

Best Live Chat Apps

This guide explains how live chat apps work and their customer service benefits for small business, and provides tips on how to choose a live chat app for your business.