What's in Your Consumer Data Privacy Closet?

Today, all companies are forced to think about privacy regulations while still trying to deliver on ever-increasing human-like interactions. Balancing these two requirements isn’t easy. I have worked with many teams where the first battle to better marketing is against the legal team. Nonetheless, there are still opportunities and best practices to succeed in these seemingly opposite fields. Here are three of them:

How to Navigate Digital Marketing

There’s no doubt digital marketing is the marketing method of the future. But companies must realize that digital marketing embodies many different methods and there are numerous ways to develop your approach. Digital marketing companies help companies who might not be familiar with the various ins and outs of digital marketing create a complete marketing strategy that accounts for their target audience. This article discusses the various aspects of navigating digital marketing to ensure your company takes full advantage of the benefits it can provide. Continue reading to learn more about how your company can navigate the ever-expanding world of digital marketing.

5 Mass Email Marketing Techniques You Need to Implement

Over the past few years, we've heard conflicting opinions about the success of mass email marketing. Many marketers believe it's an obsolete tactic and prefer social media to increase brand awareness and customer base. Is this, however, the case? Is mass email marketing a thing of the past? The short answer is no. So what lies behind its power, and how can you use mass email marketing as an effective strategy to grow your business and acquire more happy customers? Let's start by understanding what mass email marketing is and why it’s crucial.

B2B Emails Stink. Let's Fix Them

In this piece, I’ll get prescriptive and share simple tactics personal newsletter writers are using. B2B marketers: steal these tactics and put them to use.

Why Digital Marketing Is Important for Your Business

Without a doubt, digital marketing is surging. Digital marketing has time and again proven to be effective because it connects businesses with customers whenever they are online. Your digital marketing efforts, such as SEO and PPC, bring you closer to your target customers when they are on Google, social media or checking their email. Nowadays, digital marketing is non-negotiable for anyone who wants to make a mark in the online world. This article will discuss the importance of digital marketing for your endeavours. Please read on.

Email Analytics: The Top 6 Metrics You Need to Start Tracking Today

Data is a savvy marketer’s best friend. But email analytics is where you really make the difference. There’s no point in generating a lot of data, creating pretty graphs and charts, and then discarding all that valuable information. You need to get actionable insight from your data. To do that, you need to be gathering the right data and working out how to best use that data. Here’s a quick guide to tracking and optimizing the right metrics to ensure the success of your email marketing strategy.

How to Create an Email Marketing Plan That Works

Learn how to make an email marketing plan that generates engagements and conversions. The Ascent outlines several tips to help you create a high-performing email marketing plan. Email marketing remains a staple for marketers, even with the emergence of new marketing methods. In fact, email marketing beats social media in terms of gaining new customers. Sixty percent of consumers prefer to subscribe to an email list to receive deals or promotions. Moreover, email produces the highest ROI among marketing channels, generating an average of $38 for every $1 spent. That’s why most B2C and B2B businesses invest in email marketing plans to generate more sales and raise brand awareness.

Adobe: Market Leader With High Margins And Compounding Rapidly

Adobe offers a suite of “best of breed” software, used by professionals for graphic design, video editing, and even email marketing.

Marketing Data Management Platform Claravine Nabs $16M

Claravine was founded in 2012 as Tracking First, a company focused on streamlining the tracking code process for large organizations. Tracking code is a snippet of code that tracks the activity of a website visitor by collecting data and sending it to an analytics module, usually for marketing purposes.

How to make your email campaigns successful

Boost your email marketing

How To Start An E-mail Newsletter

Email newsletters provide a great way to stay connected with your audience. But getting started can be a bit daunting. From choosing the right platform, to growing a mailing list, to the design and layout of your newsletter, there are a number of things that need to be considered before sending your first newsletter campaign.

How can modern technology help you advertise your business

There are many tools available that can help you reach a wider audience and improve your business. In this article, we will discuss some of the most important aspects of modern advertising technology, and how they can help your business succeed.

Using analytics to optimize marketing spend and drive sales

More need for analytics as channels increase, Align sales and marketing teams, Cross-channel measurement, Marketing optimization with structured testing, Attribution

The Best Tech Tools for Small Business in 2022

Every small business owner sometimes feels like they don’t have enough hours in their day. In fact, according to a recent survey, most small business owners spend up to 68% of their time on marketing, administrative tasks, and managing operations…instead of strategic planning that would help their business grow. Thankfully, some of the best tech tools for small businesses have rushed in to answer this need!

The 12 disciplines of digital marketing

As a digital marketing strategist, you need to know all of these areas to properly help grow a brand in today’s market.

Can You Have Your Privacy-Personalization Cake and Eat it, Too?

Balancing Privacy and Personalization, Starts With Zero-Party Data, Personalized Experiences Leads to Differentiation, Lead and pipeline generation, Targeted email campaigns and offers, Targeted interactions in real time, Highly personalized experiences

10 Tips for Photographers on Marketing

To gather a good audience and reach more people as a photographer, marketing is very important. There are various methods by which a photographer can promote their business and build a brand that is known by people across the globe.

Automate Your Workflow With The Right Solution: Crm Vs Marketing Automation

The two terms are frequently used interchangeably, and while they may seem similar, they’re not. Marketing automation software and CRMs operate under different principles in the same class. While CRMs are focused on the sales aspect of a company, marketing automation tools are more concerned with top-of-funnel marketing-related activities. Both are useful in their ways, and they are quite beneficial to firms of all sizes, whether they collaborate or operate independently.

Zoho Unifies Marketing Operations with New Platform Driving Business Growth and Improved Customer Experience

Zoho Corporation, a leading global technology company, today announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management, and measurement, providing stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviors so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

The marketing automation market size is expected to grow from USD 5.2 billion in 2022 to USD 9.5 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 12.8%

The services enables benefit the organizations by enhancing the marketing project execution and streamlining marketing operations services form an integral part of the marketing automation software life cycle. Services assist the software functionalities, ranging from its deployment to management, such as implementation and integration, training and consultation, product upgradation, and support and maintenance.