SAP Sapphire 2025 signals a bold shift in AI-powered business applications
At this year’s SAP Sapphire conference, the company set the stage for a new era in enterprise intelligence. SAP showcased a significant expansion in the capabilities for SAP Business Data Cloud, with intelligent applications that are prebuilt and composable to meet the needs of every business leader.
From data to dollars: Why email marketing is key to scalable business growth
By developing a strategic, data-driven approach to email marketing, retailers can tap into the full potential of this powerful marketing channel.
Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition
The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.
Inside Intuit’s GenOS update: Why prompt optimization and intelligent data cognition are critical to enterprise agentic AI success
Enterprise AI teams face a costly dilemma: build sophisticated agent systems that lock them into specific large language model (LLM) vendors, or constantly rewrite prompts and data pipelines as they switch between models. Financial technology giant Intuit has solved this problem with a breakthrough that could reshape how organizations approach multi-model AI architectures.
What is on-page SEO? Key elements & best practices
Introduction: What is on-page SEO and why does it matter?
LinkedIn is making it easier to understand the full impact of your posts - here's how
The company is adding more granular analytics to help creators better interact with their audience. Here's what's new.
How restaurant chains are updating their marketing menus in tough economy
Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and technology investments.
What Salesforce’s $8B acquisition of Informatica means for enterprise data and AI
Salesforce is making a big bid to become a much larger player in the enterprise space, announcing today an $8B acquisition of Informatica. The move will bring together two large, established enterprise software providers with decades of real-world experience.
Google is putting agentic tools in Ads and Analytics
Google Ads agents will provide personalized campaign recommendations, while Google Analytics agents will surface insights and trends.
Email is the most misunderstood channel in your digital stack
Email can be your brand’s most controllable growth lever — if you stop treating it like a last resort.
AI is making a major impact of email marketing teams, report finds
AI is helping email marketers move faster, but many of the old, familiar challenges remain.
Enterprise alert: PostgreSQL just became the database you can’t ignore for AI applications
The open-source PostgreSQL (sometimes also referred to as Postgres) is apparently a very hot commodity for big enterprise data platform vendors.
The Best Mass Email Sending Tools – As Rated By Our Experts
Email marketing remains one of the most effective channels for reaching customers, with businesses generating an average return of $42 for every dollar invested. We tested five leading mass email sending platforms over six weeks, evaluating their delivery rates, automation capabilities, template quality, and ease of use across different business scenarios.
From chaos to clarity: How to create content briefs for SEO
Creating a quality piece of content is hard work. Depending on the size of your team, it may involve dozens of hours and several stakeholders. How can you simplify this process and keep everyone on the same page? Easy—just use a content brief.
Why attention metrics matter in DOOH advertising
The advances in ad tech and availability of data have increased demand and availability of smarter, performance-driven marketing strategies. Brands are shifting focus from traditional reach-based campaign planning metrics to more meaningful indicators of engagement – namely, attention.
Outset raises $17M to replace human interviewers with AI agents for enterprise research
Outset, a San Francisco startup that uses artificial intelligence to conduct market research interviews, has raised $17 million in Series A funding to accelerate adoption of its AI-moderated research platform among Fortune 500 enterprises. The round, led by venture capital firm 8VC with participation from Future Back Ventures by Bain & Company and existing investors, brings the company’s total funding to $21 million.
How To Choose a Bulk Email Service + 8 Great Options
A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.
Industry Voices , Luxury Automakers Leverage AI-Powered Marketing
One of the most significant advantages of AI-driven marketing is its ability to create hyper-personalized customer journeys. Predictive analytics plays a central role in this transformation.
Anthropic overtakes OpenAI: Claude Opus 4 codes seven hours nonstop, sets record SWE-Bench score and reshapes enterprise AI
Anthropic released Claude Opus 4 and Claude Sonnet 4 today, dramatically raising the bar for what AI can accomplish without human intervention.
Lead Generation Market Report 2025, with Profiles of AeroLeads, Callbox, Clearbit, Demandbase, HubSpot, InsideView, Leadfeeder, Marketo, Pardot, Salesforce, Salesgenie, UpLead, ZoomInfo & more
Growth is driven by digital marketing, AI, and data analytics, while North America holds a major market share.