How Will IOS14 Affect Facebook Ads In 2021? A Guide For Product Businesses

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.

HERE’S HOW TO MARKET YOUR MOBILE APP AND GET MORE USERS

If you've got a mobile app you want to promote, these courses will teach you the best ways to get more users.

Report: Email Marketing Still Leads as a Driver of Sales Revenue

As marketers look for more effective ways to reach out to their target audience, new research shows that they may want to stick to the tried-and-true method of email, specifically if looking to drive sales.

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

5 Digital Marketing Trends For Your Business In 2021

In order for your business to continue to experience growth in the 21st century, you must adapt and adjust your digital marketing strategies.

HOW TO MAKE AN E-MAIL CAMPAIGN SUCCESSFUL

One tactic that a lot of businesses find to be particularly beneficial is to use email marketing. It allows you to target thousands of customers on a personal level, thereby increasing credibility, brand recognition, and sales. For such a campaign to achieve the best results, though, you need to employ the right tactics. These five tips should help with that.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

Is your business analysing the rise in data to better understand customers?

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

Investing in Content Marketing Drives Success

If you hope to accomplish your business goals online, you must have a sound content marketing strategy because publishing valuable content on a consistent basis is vital for brand awareness, lead generation, and sales conversions. Each of the last updates to the Google search algorithm increases the importance and impact of content marketing on search. Not only is it nearly impossible for visitors to find you without a sound content marketing strategy, posting on social media drives engagement and also factors into the Google search algorithm. Thus, investing in content marketing is investing in your future.

How Businesses Can Market In A Third-Party Cookieless World

As the founder and CEO of a digital marketing agency, I’ll be discussing how I believe the future cookieless world will impact digital marketing, as well as strategies you can use to not fall behind.

6 effective lead generation tactics for e-commerce business

Leads are the key to successful sales.Without them,it is no sense in business.The first and the most important task for sales is finding leads and converting them into real customers.But how to do this?Dancing around a fire doesn’t help.You are lucky if are reading these words now.We prepare a list of the most effective lead generation tactics.Move further and find out how to increase the # of leads and sell them everything you want.

What analysing 10 billion emails shows business leaders

Even though fewer people have been reading their emails, (likely due to the economic uncertainty created by the pandemic and reduced inclination to spend on non-essential products and services) the report has highlighted the importance of providing subscribers with more value-added content than purely sales-driven information. Subscribers are looking for a richer journey than what traditional marketing campaigns can provide.

About Shopify’s Email Marketing Tool for SMBs

Shopify, one of the most prominent ecommerce shop creators, announced that it is now making its innovative and comprehensive email marketing feature available to merchants worldwide. This release was provided as a way to help small to mid-sized businesses that were struggling with the impact of COVID-19 and needed to pivot to an online platform. Here is what you need to know about email marketing on Shopify.

Questline Report Shows Utility Customer Engagement Accelerated by Pandemic

Energy utility customers are engaging with digital communications from their energy providers more than ever before. Questline’s 2021 Energy Utility Benchmarks Report, released today, showcases that digital adoption was accelerated by the coronavirus pandemic.

Analysing the haves and have nots for sales enablement: How can you become better?

Annual sales enablement benchmark report

More than 70% of Marketers to Boost Social Media Marketing Budgets

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).However, among those who said they were going to increase their budget for social media, more than 70% said they were “not very confident” in their ability to measure ROI, while just about 30% said they were “very confident.” This indicates that there is still work to do in this area before marketers can reap the benefits of initiatives in this area.

13 Tips for Writing Product Descriptions That Convert

Learn how to write ecommerce product descriptions that convert and sell using these using 13 tips (includes examples and templates).

A Simplified Digital Marketing Strategy

Digital Marketing includes content marketing, search engine optimization (SEO), social media marketing, website development and design, pay-per-click (PPC) advertising, lead generation, lead nurturing, and email marketing. To ensure your digital marketing strategy is successful, it’s important to analyze each action. This way, you will know if your efforts are reaching your intended audience and if your audience is interested in what presented.

The Anatomy of Reviews

Once you start collecting reviews efficiently, effectively, and using them internally to drive value externally to your customers (and highlighting them in the process!) you’ll create an always-on feedback loop: capturing reviews, leveraging reviews to create better products, using reviews to tell your story externally, closing new customers, and capturing reviews from them to start the process all over again.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.