North Star goals for category leaders: First-party customer view

Having an effective first-party data strategy means you can balance two sets of customer needs — personalization and privacy.

Global Email Marketing Software Market Report 2022: Sector to Reach $2.2 Billion by 2028 at a 10.6% CAGR

Market Growth Factors

Understanding How Online Customers Approach You through impactful Digital Marketing Initiatives

Digital marketing can definitely help a business owner to win consumers. But, it is important to comprehend the market dynamics before you design successful strategies for inbound and outbound marketing campaigns. Content floated digitally, can create the online reputation, while fixing your ad budget on priority is the need of the hour. Choosing social media spend, coupled with being flexible on digital media focused contents can help a business to win consumers in the global context.

The Future of AI in Digital Marketing

Digital marketing is the process of promoting products and services online through a variety of channels, such as social media, email, and search engines. In recent years, there has been a growing trend towards the use of artificial intelligence (AI) in digital marketing. In this article, we will explore some of the ways in which AI is being used in the field of digital marketing, and how it is likely to shape the future of the industry.

How Silicon Valley and Madison Avenue are remaking the world of advertising

The Covid years led to a boom in all kinds of digital transformation efforts, but the advertising and marketing business is now finding the sweet spot between physical and digital for successful campaigns. Michael Park, chief marketing officer at ServiceNow, says his company’s approach is evolving business to business marketing (B2B) to the concept of “business to people squared.” The combination of digital tools and AI analysis of data makes it possible for companies to reach enterprise clients with an ad approach that is personalized.

Event Tech Check: New Tools for Email Marketing, On-Site Printing, Business Travel, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

Sir Martin Sorrell: Performance Is A Lifeline For The Modern-Day Digital Ad Industry

When the economy is good, advertisers spend on branding. But that’s not the case when times are lean, Sir Martin Sorrell, executive chairman of S4 Capital, told AdExchanger. Serious economic headwinds and inflation, plus ongoing international conflicts, all impact advertising spend, and that means companies need to get choosier about their tech investments to keep growing competitively, said the former WPP CEO.

How to Close the Gap Between the World of Possibilities and Reality in Martech

Discover the key characteristics of marketing operations leader required to close gap between martech opportunity and reality.

Robly Ranks Top 3 in Comprehensive Industry Analysis of Email Marketing Platforms

Robly, the innovative email marketing platform known for its advanced automation and artificial intelligence technologies, has recently been recognized as SoftwareReviews' top email marketing platforms in a comprehensive industry analysis.

Validity Unveils New Sender Score Tools & Educational Resources

Validity, a data quality and email marketing success solutions provider, relaunched Sender Score, a destination for email marketers looking to level-up their programs and deepen their sending knowledge. The latest iteration includes educational resources and four new free tools to help all email marketers succeed in an increasingly competitive digital landscape.

Increasing Economies of Scale Through Combining AI With SaaS

Software as a service (SaaS) companies are beginning to explore the use of artificial intelligence (AI) to automate numerous business operations and increase their overall productivity. With this technology enabling providers to automate routine operations, enhance decision-making, and give customers a more tailored experience, this may result in increased leverage, increased scalability, and eventually, a higher corporate valuation. In order to make data-driven decisions and spur revenue growth, SaaS organizations should leverage AI to better understand and analyze customer behavior. AI may help SaaS businesses remain ahead of the competition and boost their overall market value by processing enormous volumes of data in real-time, while also offering insightful information about consumer behavior and industry trends. Let’s examine some of the benefits companies are seeing:

Adopting Mobile Marketing To Increase Consumer Engagement in 2023-24

Mobile optimisation for websites and apps is crucial to scaling your digital presence. Data from Think With Google suggests that 63% of smartphone users prefer purchasing from companies having mobile-friendly websites or apps. This mobile marketing channel permits a brand to send text messages to users who have agreed to the same. It has the highest open rate at 98%, with 90% of the text messages being read within the first 3 minutes of receiving the message.

5 Ways To Make Your Marketing E-mails More Personal – Without Personalization

Let's look at seven ways to make your email hit harder without using actual personalization or data.

13 Strategies to Increase Sales: Learn How to Sell Profitably

Sales is no longer about selling. The practice has evolved from focusing on simply closing leads to opening new and long-term relationships. Nowadays, businesses need to be more strategic and focus on building trust before pitching to prospects. Every business – no matter what it is or where it is – wants to increase sales. Some try tweaking their marketing strategies, enforcing sales performance management software, and perfecting their website. Others rely on sales analytics tools to forecast numbers and insights, only to get mixed results. But what if it didn’t have to be a trial-and-error approach? What if you could implement effective sales strategies that focus on the fundamentals and give straightforward solutions? If that sounds better than crossing your fingers and wishing, keep reading.

Litmus Unveils New Commitment to Email Marketers Everywhere

Litmus is how marketers make every send count. It's a core component of your tech stack that allows you to create, personalize, test, review, and analyze every email you send. Too many companies are sending out broken emails without even knowing it, missing the deeper insights needed to really improve results, and struggling to personalize emails at scale.

Online Marketing Tips That Will Help You Succeed

If you have been looking for tips on online marketing, then you have come to the right place. This article will provide you with some of the most important information you need to succeed in your marketing campaign.

Intuit Mailchimp Launches Campaign Manager and Webhooks

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

Insights on the Image Recognition Global Market to 2027 - Increasing Utilization of Image Recognition Technologies for Digital Marketing Applications Drives Growth

The global image recognition market size reached US$ 30.0 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 76.5 Billion by 2027, exhibiting a CAGR of 16.88% during 2021-2027.

Ways to Fine-tune Social Media Monitoring Strategy for Better Conversion

Social media monitoring is a crucial aspect of any business’s marketing strategy. By keeping track of what is being said about your brand, you can gain valuable insights into the needs and concerns of your customers, as well as identify potential opportunities for engagement and conversion. However, it’s not enough to simply monitor your social media channels; you also need to fine-tune your strategy to ensure that you are getting the most out of your efforts. In this blog, we will take a deep dive into how you can do just that. Following are the top ways to fine-tune your social media strategies:

7 Tactics To Prepare Your Digital Marketing Team For 2023

As the year draws to a close, digital markets are now focusing on how they can deliver gains for their clients in 2023. As the shift to digital continues, traditional marketing is increasingly being disrupted by digital marketing. Digital marketing teams are under enormous pressure to manage this transition, seize the opportunities offered by digital marketing and deliver outsized gains. Here are seven tactics for doing that.