6 tips for successful ecommerce search campaigns
From labeling best practices to maximizing automated bidding, these tips will streamline your ecommerce advertising efforts.
Performance Max vs. Search campaigns: New data reveals substantial search term overlap
Is PMax cannibalizing your Search campaigns? Learn insights on overlap rates and campaign prioritization, plus strategies to maximize ROI.
META vs. MSFT: Which AI Leader Offers Better Long-Term Returns?
Both Meta (META) and Microsoft (MSFT) are at the forefront of the AI revolution. However, which investment is likely to deliver stronger long-term returns? Based on my analysis, Microsoft is better positioned for long-term stock performance, given its stable monetization strategy and significantly more attractive valuation. While I remain bullish on both investments, my preference is heavily skewed toward buying Microsoft over Meta at this time.
WooCommerce SEO: The Definitive Guide For Your Online Store
Maximize your ecommerce potential with WooCommerce for WordPress. Learn about its features, integration, and driving sales for businesses.
How to cultivate SEO growth through continuous improvement
Maximize your SEO potential with an iterative approach. Optimize, monitor and refine your strategy regularly to stay ahead.
OpenText expands AI capabilities to improve enterprise productivity and ROI
There is a lot of hype and a lot of promise surrounding AI and what it can bring to an enterprise. For enterprise software vendor OpenText, moving beyond the hype to be able to actually demonstrate the value of AI is now an everyday mission.
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.
How AI agents are revolutionizing digital marketing
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.
How to leverage cosine similarity for ecommerce SEO
Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility.
Amazon announces its own set of Nova AI models
The company is also partnering with Anthropic to build a huge AI compute cluster
Structured Data In 2024: Key Patterns Reveal The Future Of AI Discovery [Data Study]
Learn about the evolution of structured data in 2024 and its impact on SEO, from knowledge graph development.
Anomalo’s unstructured data solution cuts enterprise AI deployment time by 30%
In the past, enterprises largely relied on structured data. With the rapid adoption of generative AI, enterprises are increasingly aiming to consume vastly larger amounts of unstructured data. Unstructured data, by definition, doesn’t have structure and can be in any number of formals. For enterprises that can be a challenge as the data quality of unstructured data is often unknown. Data quality can refer to accuracy, knowledge gaps, duplication and other issues that impact the utility of data.
Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves
The advertising platform has posted a 20% revenue gain for 11 straight quarters.
Beyond Likes and Shares: Measuring True Digital Marketing ROI
Getting likes and shares on your posts feels great, right? But here’s the thing: those numbers don’t always mean your campaigns are actually making money. In the digital world, it’s easy to get caught up in flashy metrics that don’t show the full picture. If you’re ready to move beyond the surface and learn how to measure what really matters—your Return on Investment (ROI)—you’re in the right place. Let’s break it down, nice and simple!
What Does an Ads Manager Do? Insight from Sarah Mae Ives on Kickstarting Your Career in Digital Ads Management
Whether you're a digital marketing enthusiast or seeking a career change, there's plenty of room to make your mark. From understanding your audience to crafting meaningful messages, you'll be at the forefront of driving business success.
CIOs to spend ambitiously on AI in 2025 — and beyond
Research firm IDC predicts AI spending will double by 2028, as IT leaders look to ramp up AI strategies to lay the foundation for more comprehensive use cases on the horizon.
LinkedIn Video Posts Generate 3X More Reach, Study Finds
A study finds LinkedIn video posts perform three times better than text content, especially when shared in the morning and in short formats.
Nvidia AI Blueprint makes it easy for any devs to build automated agents that analyze video
Enterprises and public sector organizations around the world are developing AI agents to boost the capabilities of workforces that rely on visual information from a growing number of devices — including cameras, IoT sensors and vehicles.