How to Use Marketing Psychology to Influence and Persuade

When used correctly, marketing psychology can be an incredibly powerful tool. No matter what the type and size of your business are, marketing psychology can help you take your online campaigns to the next level. From branding to buyer behavior analysis, marketing psychology can be applied in different ways.

Email Marketing Software Market Report Survey 2021 with Top Countries Data Industry Size, Share, Business Growth, Revenue, Trends , With Covid 19 Analysis

The global email marketing software market size is predicted to reach USD 2,275.5 million by 2027, exhibiting a CAGR of 10.5% during the forecast period.

15 basic tools that you will need for your business

There are hundreds of online tools on the market and, of course, choosing the right one sometimes becomes a difficult task for most entrepreneurs.

Effective Content Marketing Tactics for Each Stage of the Marketing Funnel

This article does not establish any hard and fast rule concerning choosing formats, channels, and methods for relating with your leads as a content marketer. Instead, it encourages you to pay attention to the changing needs of your audience as they pass through the marketing funnel. Consider the tactics here as valuable suggestions to connect with your audience better.

MarTech Interview with Parry Malm, CEO at Phrasee

We’ve always believed AI should be used for good. Since we founded Phrasee in 2015, our focus on ethics has remained steadfast. Our AI ethics policy was one of the first of its kind but it’s also an ever-evolving document given the world doesn’t stand still. It’s important that our ethics policy is practical, specific and explicit. It’s publicly available on our website and covers everything from us not using data to target vulnerable populations to being willing to take action to avoid prejudice and bias, and always being open about what our AI does.

5 Marketing Lessons Learned From Growing a Startup

While building a startup presents various challenges, the reality is that growth is impossible without one thing: marketing to build an audience. During our journey, we made a lot of mistakes. Fortunately, we monitored and analyzed what works and what doesn’t to help our colleagues avoid wasting time and effort. Here are five marketing lessons we learned while growing a startup.

4 Smart Ways to Brainstorm for New Blog Topics

If you’re feeling unsure and don’t know what to cover next, we are here to help. There are plenty of clever ways you can come up with new blog post ideas. Today, we want to show you some of our favorite tips and tricks for getting our creative juices flowing when it’s time to start writing.

How SaaS Companies Can Boost User Engagement With Video Marketing

Increase traffic, engage your audience, build relationships, maximize ROI and enhance customer loyalty.

How To Leverage AI To Optimize Your Email Marketing Strategy

Artificial intelligence can be used for smart segmentation, optimization of email subject lines, and email automation workflow, which can help you to increase click-through rates and open rates. Let’s deep dive into how you can leverage AI to optimize your email marketing strategy.

Mailchimp helps SMBs optimize email campaigns

Mailchimp helps SMBs optimize email campaigns

E-Mail Marketing For B2c: Proven Rules And Examples

Even though we have numerous marketing networks these days, we cannot rule out the importance of B2C marketing.

Inside Mailchimp’s push to bring AI to content marketing

Earlier this month, Mailchimp released Content Optimizer, a new product that uses artificial intelligence to help improve the performance of email marketing campaigns.

RealTime ML E-mail Recommendation Engine Part 5: Sentiment Analysis

In our continuing series on RealTime machine learning recommendations for email, we will discuss the importance of Sentiment Analysis in RealTime for Email. The initial feedback we’ve received from the field to develop a Sentiment Analysis model has been extraordinary. We initially want to dissect why we feel this model is essential, determine the components needed to serve real-time machine learning recommendations for higher engagement rates before the campaign send, and tailoring sentiment to the types of emails companies send.

Marketing Automation: the Best Tools for Boosting growth

The best AI-powered marketing automation tools are the ones that make it easy for marketers to create and optimize content, increase sales, analyze data, improve marketing efforts, and get the word out about your business. Let’s take a look at some advanced artificial intelligence (AI) tools and platforms that can help your business reach its full potential.

Mailchimp AI tool targets small business email marketing

The veteran email marketing vendor’s new tool, the result of its purchase of martech vendor Inspector 6, is aimed at boosting small businesses email campaigns with AI.

Twilio Expands Into Marketing With First New Product Born Of $3.2 Billion Acquisition Of Segment

“The major difference between Twilio and everyone else is that everyone else is trying to sell you an app,” Lawson says. Founded in 2008, Twilio has grown to a $60 billion market cap business for cloud communications on the strength of its “building blocks” that allow developers to build apps tailored for their own businesses. Also known as APIs, they function as connective code which allows a developer to easily integrate different apps into their own product. “I think this is more realistic,” he says.

Post-Pandemic Marketing

Accelerated by the pandemic, people are investing more of their lives online than before.

3rd Annual Franchise Marketing Report (AFMR), Part 4

2021 marked the release of the third Annual Franchise Marketing Report (AFMR). This report provides franchise consumer marketers with invaluable data and analysis they can use to benchmark their performance against other franchise brands and within their industry sector. In short, the AFMR is a unique resource franchise marketers can use to improve the effectiveness of their marketing efforts and spend.

13 Tips To Connect And Integrate CRM Tools And Social Media Efforts

If you’re wondering how to integrate all of your CRM resources and social media efforts into a more cohesive system, 13 members of Forbes Communications Council offer their best advice for doing so successfully below.

Demand Spring Releases Marketing Automation Platform Insights Report

“This report outlines the feedback and results we gathered from marketing professionals across a variety of industries, and provides insights on the most desired MAP features, usage challenges, and the metrics that are viewed by marketers as the most important.”