Digital Payments Reaches a Tipping Point: Companies to Watch

paying by cash, check, and credit or debit cards was the norm before the internet made online payments seamless, and the transition has been rapid.

4 Tips for Efficient and Effective Social Media Marketing

Managing several social media accounts, including creating content, tracking content and data and scheduling, can be a much more difficult task than you might expect. For organizations with limited resources and time, this can become a challenge to manage effectively. However, there are ways to use your time and efforts more efficiently. Here are four tips that are useful for managing social media marketing.

How AI helps execute better email marketing

Today, we are going to discuss how AI helps improve email marketing execution.

Reach More Customer By Using Email Marketing With Segments

If you’re finding that your email marketing efforts are not producing the results that you anticipated, it’s probably time that you thought about whether you’re employing the right tactics. There are many that can be used to improve your returns, with one of the most powerful being email marketing with segments.

Email Marketing Best Practices and Predictions for 2021

Follow these email marketing best practices and prepare for these predictions to optimize your email marketing campaigns in 2021.

Improve your Campaign with Gift Card Emails: Best Practices and Examples

Gift card newsletters can do lots of things: earn loyalty, advocate brand, strengthen relationships, drive traffic to the website, and raise revenue. They work exceptionally well with cart recovery programs and all other types of re-engagement campaigns. They result in returns with a reasonable sacrifice.

How To Personalize Email Marketing With Customer Journey Mapping

In the context of email marketing, journey mapping provides you with valuable data that allows you to connect more personally with niche audiences.

How to Set Up a High Conversion Email Marketing Campaign in 2021

We’ve made it easier for you: our guide to creating an email campaign that converts will walk you through everything you need to have a profitable 2021.

How Technology Changed the Way of Marketing

here are the top ways in which developing technology has changed the way of marketing.

The care and feeding of your QSR's online ordering business

Now that the pandemic has ushered in a new era of consumer dependency on online ordering, it begs the question: Are you doing everything you can to both drive customers to your online ordering channels, then help them have a great experience once they're there?

Is Selling the Best Use of Marketing Emails?

50% of brand marketers report that email is "very important" in driving conversions.

Is Twitter's New Paid Subscription Really All That Super?

The biggest and most significant of the releases is the introduction of Super Follows, while the other one called Communities will offer the ability to create and join groups based around specific interests.


What are some of the critical aspects of the B2B process? Here are three core components of business-to-business marketing that will help you understand how to plot a successful course for your efforts.

What Is A/B Testing in Email?

A/B testing lets you see which iterations of the same content get the most engagement from your target audience. This can help you boost your click-through and conversion rates.

Study: Why your emails are being opened, but not clicked

Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19