Hawke AI: A Digital Marketing Tool That Optimizes Performance-Driven Metrics

Hawke Media has built a reputation for its ability to not just offer third-party CMO services, but to prioritize customer success while doing so. Hawke does this through a robust and varied suite of services. These span the gamut, from key strategizing and branding consultations to content creation and management across a variety of marketing channels. The innovative fractional CMO brand is also known for its forward-thinking approach to marketing. Recently this manifested in the release of its groundbreaking AI-powered marketing insights dashboard, an innovative and powerful digital marketing tool.

Best digital marketing tools in 2022

Digital marketing is now just as big, if not bigger, than traditional advertising and marketing tools. And you can expect things to keep evolving as technology continues to change. Just like a carpenter needs a hammer and saw to build a house; most companies also need various digital marketing tools to drive more traffic and convert potential leads into customers. 86% of markets increased brand awareness by using one or more digital marketing channels.

A Few Proven CRM Hacks for Marketers

For start-ups, companies, and smaller businesses alike, having a customer relationship management system in place is critical; it can make or break things. CRM is an investment you should make if you want to improve your overall brand and customer relationship management technique. A CRM helps you nurture leads at every stage of their journey with you by putting them at the center of your operations. Improved revenue, higher customer happiness, and a more productive staff will all result from this.

Sojern Celebrates 15 Years Supporting Travel, Expands Platform Capabilities to Better Serve Travel Marketers

Sojern, the leading digital marketing platform built for travel, celebrates 15 years this month. Founded in 2007, Sojern has maintained an unwavering focus on travel from day one. It began by targeting travelers with advertisements on printed airline boarding passes, and evolved to encompass the rise of big data, digital marketing and programmatic advertising across new channels, mobile devices and social media—all the while prioritizing agility and an exclusive focus on travel.

Web Analytics Global Market Report 2022

The global web analytics market is expected to grow from $4.56 billion in 2021 to $5.56 billion in 2022 at a compound annual growth rate (CAGR) of 21.73%. The web analytics market is expected to reach $11.35 billion in 2026 at a compound annual growth rate (CAGR) of 19.57%. The web analytics market consists of sales of web analytics solutions/software and services by entities (organizations, sole traders, and partnerships) that is used to assist businesses in promoting a specific products to the potential customers.It helps in analyzing the behavior of website visitors.

10 Email Marketing Strategy Tips from G2's Own Email Expert

In this guide to building a winning email marketing strategy, we’ll cover email marketing strategy benefits, the top 10 things to consider when building out your email marketing strategy, and a bonus knowledge share from direct experience building email marketing strategies. Let’s go!

What is No-Code? The Best Tools to Get Started

Gone are the days when creating a digital product, like a website, newsletter, or application, was available only to those with specific skills or a decent amount of money to hire a professional development team. In 2022, lack of knowledge of programming languages and tight finances are no longer an obstacle: everyone can do this thanks to no-code solutions.

12 Tips on Marketing for a Law Firm

If obtaining new business and contributing to your firm’s bottom line is part of your job, then you already know that digital marketing is crucial to growth. Digital marketing in all its forms is essential to appealing to the 4 billion global internet users. Effective digital marketing will help you to reach a larger audience, engage prospects, and turn prospects into leads. Here’s our latest list of tips to help when developing marketing for a law firm.

SME guide to B2B marketing

If you’re responsible for marketing within a small or medium-sized enterprise (SME), you will be fully aware of its importance. This handy guide will help you use the right strategies and channels to promote your business effectively.

A Scoop On Digital Marketing Services

To create a successful digital marketing campaign, comprehensive services,and useful tools must be integrated into a solid strategy. Keeping a focus on the big picture while delving into details is the hallmark of the best marketers. The following list will give you all the information you need about digital marketing tools and digital marketing services.

Regie.ai Raises $10 Million to Solve Content Creation and Management Challenges at Scale Using AI

First platform dedicated to helping sales and marketing teams develop and distribute high-performing copy efficiently has been adopted by more than 75 organizations, including AT&T, Crunchbase, Sophos, and Auth0

How to Build a Powerful, Results-Driven Media Relations Campaign By Utilizing Data

Building credibility through thought leadership and third-party endorsement is critical within the B2B space — and there's no better way to achieve this than releasing statistically valid data that can help inform business practices for your brand's audience.

12 Digital Marketing Misconceptions Holding Back Your Promo Business Growth

In this day and age, every business needs an online presence to grow and succeed. Distributors are no exception, whether you believe it or not. It’s a provable fact that companies that invest in developing their brand’s authority and presence online, in a structured, consistent way, experience sustained organic growth. However, the vast majority of distributors have big misconceptions regarding digital marketing for their business, as shown in frequent discussions about online marketing on Facebook groups and other forums.

How to Connect With Your Favorite Email Marketing Tools

Email marketing is essential for any business in the twenty-first century. Whether you’re a blogger, an entrepreneur, or someone who’s just trying to promote something new and get the word out there, email marketing tools are always a necessity. Today we’re going to talk about some of our favorite email marketing tools that help us make sure we don’t miss out on anything!

Sitecore CDP with Salesforce and Microsoft Dynamics 365

Sitecore CDP captures and analyzes behavior and sentiment as prospects interact with the companies across digital channels. Using this data it can predict the nuances of each prospect and deliver targeted content to increase engagement. The data also has great value in the company’s CRM. Two products from FuseIT enable this pre-sales intelligence to be shared with the sales and support teams in Salesforce and Microsoft Dynamics 365.

Craig Campbell Talks SEO Trends, Organic Growth & Personal Branding

“You don’t want to focus on one way of getting traffic.” That’s the advice of Craig Campbell: a well-known SEO professional from Glasgow and PageOptimizer Pro’s #1 most influential SEO of 2020. We had a chance to catch up with the man behind the SEO YouTube channel that welcomes you with “knowledge bombs that will make you money” – to get his take on the latest SEO trends, digital marketing tools worth checking out, and agency life. Read on and glean new insight as he shares bits of hard-earned wisdom from his 20 years of experience in the SEO industry.

7 marketing tips to effectively explain a complex product or service

If we want to generate leads and expand our business, we must stop confusing our customers and start connecting with them. The first step is to learn how to simply and effectively explain the products and services we offer. Then we need to clearly communicate how we can help customers experience success.

THE GROWING ROLE OF AI IN MARKETING AUTOMATION

Artificial intelligence (AI) is changing every aspect of today’s lives. If you are a digital marketer, there is a high chance you are using some form of AI in your marketing. Even so, many marketers are yet to embrace or understand the potential of AI in marketing and so lose out on a lot that AI could do for their businesses. Embracing new technologies can be overwhelming when you do not understand the effect they will have on your business. So understandably, you could have some reservations. But worry not, as this guide can help you see the bigger picture and give you the nudge you need to plunge into the world of AI in marketing.

Startups and Their Marketing Strategies: Lessons from Leading Brands

Let us now walk you through some of the top startups that blossomed in recent years.

Tempesta Media’s Performica Makes Content Marketing Accountable

The company’s managed service solution, Performica, holistically leverages content, social, and influencer marketing channels to drive more leads and revenue. Tempesta Media, the performance-based content marketing solutions company, has released v2 of its managed solution, Performica. Performica is a managed solution that combines a sophisticated technology platform, deep analytics, and strategy components to predictably drive incremental revenue for B2B companies.