Microsoft 365 Copilot Wave 2 is here: Take a look at what's new
AI agents, GPT-4o image generation, and a new Copilot Notebook feature are all headed your way.
OpenAI launches o3 and o4-mini, AI models that ‘think with images’ and use tools autonomously
OpenAI launched two groundbreaking AI models today that can reason with images and use tools independently, representing what experts call a step change in artificial intelligence capabilities.
Digital Marketing: 8 Major Changes From the Last 10 Years
Digital as a whole is probably the most rapidly-changing business sphere around, and marketing is no exception. To demonstrate this, let us transport you back in time, to the bygone age of 2015, when fidget spinners were at their peak, Facebook seemed unstoppable in the realm of social media, Siri and Alexa were still novelties, and “Doge” was only a Shiba Inu from a meme. Here are some of the biggest changes in digital marketing to have happened since then:
Artificial Intelligence and Digital Marketing: What the IAB 2025 Study Reveals
Interactive Advertising Bureau (IAB) has published its report “State of Data 2025:
Microsoft infuses enterprise agents with deep reasoning, unveils data Analyst agent that outsmarts competitors
The company announced Tuesday evening two significant additions to its Copilot Studio platform: deep reasoning capabilities that enable agents to tackle complex problems through careful, methodical thinking, and agent flows that combine AI flexibility with deterministic business process automation. Microsoft also unveiled two specialized deep reasoning agents for Microsoft 365 Copilot: Researcher and Analyst.
Writer releases Palmyra X5, delivers near GPT-4 performance at 75% lower cost
Writer, the enterprise generative AI company valued at $1.9 billion, today released Palmyra X5, a new large language model (LLM) featuring an expansive 1-million-token context window that promises to accelerate the adoption of autonomous AI agents in corporate environments.
How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
Why mindset, not just tech, defines AI success in marketing
AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to reinvention.
From ‘catch up’ to ‘catch us’: How Google quietly took the lead in enterprise AI
Just a year ago, the narrative around Google and enterprise AI felt stuck. Despite inventing core technologies like the Transformer, the tech giant seemed perpetually on the back foot, overshadowed by OpenAI‘s viral success, Anthropic‘s coding prowess and Microsoft‘s aggressive enterprise push.
4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign.
Apple smart glasses are getting closer to becoming a reality, per report
According to the latest edition of Mark Gurman’s Power On newsletter, Apple is continuing to develop its own pair of smart glasses. The product, now codenamed N50, is going to infuse some of the companies AI developments into a pair of glasses that hopefully won’t break.
Healthcare Digital Marketing Market Forecast 2025-2032: Global Size, Share, and Leading Players Revealed
The healthcare digital marketing market is estimated to be valued at USD 3.21 Billion in 2025 and is expected to reach USD 16.82 Billion by 2032, growing at a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.
Instacart combines AI and people power to check more items off your grocery list
The grocery delivery company unveils its new Store View and Second Store Check tools to help dispel your 'out of stock' blues.
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
Leaders Share 11 Email Marketing Lessons in Honor of National Email Day
National Email Day is a prime opportunity to reflect on the lessons professionals have learned over the years in the ever-evolving field of digital marketing. From fine-tuning strategies to leveraging new technologies, email marketing has grown into a highly sophisticated discipline.
Google’s ad business remains robust despite macro, regulatory threats
Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations.
Digital Analytics (DMA) Market Disruptions: Riding a High-Growth Wave Through 2030 at CAGR 15.18%
Compound Growth at 15.18% Signals a New Phase of Digital Marketing Analytics Market Expansion
Email Marketing in the iOS18 Era: What You Need to Know
Apple’s new iOS18 release in December 2024 came with major changes to the Apple Mail inbox. These include mail categories, AI summaries, branded mail and digest view. Each new feature brings new opportunities and challenges for email marketers to stand out in subscriber.
9 CRM trends for 2025: AI reshapes the customer equation
AI is accelerating the evolution of customer relationship management (CRM), with agentic AI, a shift to targeted use cases, and workforce realignments on the horizon.
Study: Why your emails are being opened, but not clicked
Consumers are now said to be more responsive to email marketing nowadays as a result of COVID-19