#Advertising related marketing articles

How AI is transforming digital marketing: 2024 trends and insights

Discover how AI is revolutionising digital marketing with success stories and key strategies. Learn about personalisation, predictive analytics, content creation, and more.

Tonia Ryan: Launching Modern-Day Marketing Strategies for Squared Realty

Tonia Ryan, Vice President of luxury real estate brand Squared Realty, is launching modern-day marketing strategies to accommodate recent advancements in digital communications technology. Social media, Search Engine Optimization (SEO), and targeted ads are just a few of the methods that Tonia utilizes to promote Squared Realty's brand, though she also has experience in renovating more traditional marketing techniques such as print media and events to ensure potential clients can be reached no matter which type of communication they prefer.

The Role Of AI In Digital Marketing: What You Need To Know

In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audience, streamline operations and gain a competitive edge. One of the most transformative technologies making waves in the industry is artificial intelligence (AI). From personalized recommendations to advanced data analytics, AI is revolutionizing digital marketing in ways that were once unimaginable.

Why the lines between digital advertising and direct mail are blurring

direct mail and digital. While they may seem odd bedfellows, the combined tactics of these two channels are creating an authentic and increasingly effective omnichannel approach to performance marketing.

WACL, Snap, YouTube and Pinterest call for better representation of women in advertising, IRCODE’s adtech solution merges physical and digital advertising worlds, Adtech firm IRCODE has been launched, debuting what it describes as a first-to-market adtech solution designed to bridge the gap between traditional media and the digital worlds

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Area duo launches digital marketing service

Dickerson and Rylee Klesner are launching their own digital marketing firm, Crossroads Media, to assist businesses, organizations, nonprofits – any entity wanting to spread its message online and target specific demographics that will reap the most benefits.

AI in Digital Marketing: Andrii Holubenko Shares Insights on What It Means in Practice

In such an environment, understanding how exactly AI-based tools function and how they benefit your industry becomes crucial. Andrii Holubenko, a Digital Media Director from Optimum Media OMD Group Ukraine, shared his perspective on the oncoming trends, which will have an impact on the market in 2024 and beyond.

Nine Effective Elements To Include In Your Next Email Marketing Campaign

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most popular forms of marketing, email marketing can be highly effective in generating sales and increasing brand engagement.

How to Optimize Agency Marketing With AI

In this article, you'll discover how to leverage AI tools to increase efficiency and improve creative output.

The 5 Step Approach To Building A Career In Digital Marketing

The introduction of artificial intelligence (AI), augmented reality (AR) & virtual reality (VR), and conversational marketing has completely changed the way we interact with the world and more importantly, the way we interact with our users.

Bizwisdom Unveils Proven Strategies for Small Businesses to Maximize ROI through Digital Marketing

Bizwisdom Unveils Proven Strategies for Small Businesses to Maximize ROI through Digital Marketing.

Net announces Digital Marketing, SEO, and Link Building Services

internet marketing firm Net, the leading authority in the digital marketing space, is excited to announce the launch of its comprehensive and affordable digital marketing, SEO, and link-building services, designed to improve a business’s online presence.

7 Of the Best Digital Marketing Tactics to Use in 2024

Are you doing digital marketing for your brand and clients? Most people will answer “yes” to this question. And the reason is clear: the internet is everywhere; it’s powerful, and it’s here to stay. In April 2022, there were $5 billion internet users, which amounts to a penetration level of 63%. This means brands can reach half the people in the world through digital marketing.

Tech Tracker: Automation is becoming a must-have for restaurant marketing

BentoBox launches new marketing platform that includes automated email and SMS to customers, ARO launches an AI-powered marketing platform, and more

Travel Email Marketing - Now Offered on Visited App

Visited has launched a new and innovative email marketing advertising platform, offering unique segmentation that’s never been seen in the travel industry.

Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies

A new post published on StudioID highlights the strategic importance of digital publications in modern marketing strategies, emphasizing their ability to drive demand, generate high-quality leads, and enhance brand recognition and reputation affordably within business-to-business (B2B) content distribution strategies.

Targeting Tourists: Digital Marketing Strategies for Hospitality in New Orleans

As the vibrant city of New Orleans continues to attract tourists from around the globe, local businesses in the hospitality sector are increasingly turning to digital marketing to capture the attention of potential visitors. Brett Thomas, owner of Rhino Web Studios in New Orleans, Louisiana, provides insights into effective digital marketing strategies that can help hospitality businesses reach and engage with tourists.

Anthony Capano wraps short stint at Amplified Intelligence to take local helm at Intuit Mailchimp

Intuit Mailchimp has appointed adtech leader Anthony Capano as its first Regional Director for Australia and New Zealand.

Google Ads launches Cross-Media Reach Measurement for video campaigns

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns.

Forrester: 91% of US ad agencies are currently using, exploring generative AI

Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.

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