6 Best Digital Marketing Courses and Certifications in 2024
In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
How businesses can win over AI skeptics
In a short time, AI has gone from being a technology used by the tech elite to one that most people use—or at least encounter—daily. AI is being deployed in health apps, customer service interactions, on social media, and in marketing emails, to name just a few examples. While companies are building their own AI and figuring out how the technology fits into their businesses, they’re also facing the challenge of how to transparently convey the ways in which they’re using these advancements.
Perform[cb] Enhances Digital Marketing Sphere with Strategic AdCommunal Acquisition
Perform[cb] announces the acquisition of AdCommunal, aiming to enrich marketing strategies with rewarded advertising. This marks a strategic expansion in the digital marketing landscape.
Mobiquity Technologies Expands Partnership with AWINR Brands, Adding Twelve New Clients to its Digital Marketing Platform
Mobiquity Technologies, Inc. (OTC: MOBQ) (the “Company”), a leading provider of next-generation data intelligence and advertising technology solutions, announces the expansion of its partnership with AWINR, welcoming twelve new online clients to its marketing platform since the collaboration commenced two weeks ago. This collaboration leverages Mobiquity's new Conversion Platform, aimed at boosting both website traffic and sales conversion rates, and enhancing Return on Ad Spend (ROAS).
AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid
AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.
Klaviyo introduces AI to enhance digital marketing
AI may level the playing field for advertisers, but only those who harness its power for innovation will thrive.
Programmatic Advertising: Where the future of digital marketing is headed
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Adspace’s launches new suite of digital marketing services
Adspace has published a new suite of digital marketing services. Adspace says this strategic unveiling positions Adspace not just as a service provider but as a pioneer at the intersection of technology and commerce. The full-service marketing agency is committed to driving growth and efficiency for eCommerce brands in an ever-evolving digital marketplace.
TATA IPL on digital streaming is set to reinvent the stage for advertisers
TATA IPL 2024 is not just a cricket extravaganza. It's the ultimate platform for advertisers looking to maximise their reach.
With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.
Digital continued to be Cumulus Media’s growth driver in fourth quarter 2023, albeit at a slower pace (+5%) than before. Along with making up 18% of total company revenue in the quarter, digital is also stimulating more over-the-air ad business, CEO Mary Berner said Tuesday.
AdRoll’s Q1 2024 State of Digital Marketing Report Unveils the Recovery of CPM, with a 7% Uptick in December
AdRoll, a leading marketing and advertising platform that helps business-to-consumer brands grow their businesses, released the Q1 2024 edition of its State of Digital Marketing Report, a comprehensive summary drawing from marketing trends and insights consolidated from more than 20,000 online businesses, offering ideas to help digital marketers further improve marketing ROI.
Top 5 Reasons You Should Be Using Facebook For Advertising
For small businesses, posting on Facebook just isn’t enough anymore. On average, only 2% of your fans will see one of your posts on their Facebook page (socialbakers.com). Many businesses have heard about the importance of using Facebook to grow their business – but they are unsure where to start. Here are the top 5 reasons businesses should be using Facebook for advertising.
Unlocking Success With Digital Marketing for Your B2B Business
Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.
Discover what website cookies are: Security risk or safe?
From keeping items in your shopping basket to suggesting content tailored just for you, website cookies are the unsung heroes behind the scenes. They’re essential for both users wanting a tailored browsing experience and website owners aiming to provide one. So, let’s dive into the world of website cookies and uncover how they benefit your digital journey.
Rogerwilco enhances digital marketing through AI-based product
Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has announced that it has added a cutting-edge AI-based predictive neuroscience tool to its suite of services. This is to guarantee the biggest bang for the advertising design buck.
The Death Of Cookies: What’s Next For Digital Marketing?
The gradual decline of traditional cookies has sparked profound contemplation within the world of digital marketing leading to the question – what next? As privacy issues become a pressing concern and regulations continue to evolve, the once omnipresent third-party cookies are gradually losing their relevance. While this may initially seem like a daunting hurdle to overcome, it’s also a chance for the industry to innovate and explore new possibilities in regard to digital advertising.
Influencers who fail to disclose ads are ‘tarnishing industry and brands’
Influencers and digital creators who fail to disclose adverts and commercial content within their posts are damaging an industry which has managed to shake off the “wild-west” tags of the past.