How to analyze PPC performance metrics
Learn how to effectively interpret PPC metrics to align advertising performance with business objectives and unlock growth opportunities.
Uber Eats will now let users create and share lists of their favorite meals
Food influencers will also be getting in on the action.
Ascendant Group Celebrates 20 Years of CEO Branding Excellence at Dubai’s 4th Annual Digital Marketing, Advertising, and Technology Confex
The Global Leader in CEO and Executive Branding Commemorates Two Decades of Transformative Storytelling and Strategic Partnerships with a tribute to clients and partners at Dubai's Premier Industry Event
Amazon unboxes advertiser capabilities spanning AI, DSP and insights
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers better use its ad services.
The Top 5 Digital Marketing Platforms of 2024: Where You Need to Be
In the fast-paced world of digital marketing, staying on top of the latest platforms and trends is crucial. As we move through 2024, the landscape continues to evolve, with new technologies and platforms emerging to help businesses connect with their audiences more effectively. Whether you’re a small business owner or a seasoned marketer, knowing where to invest your time and resources is key to staying ahead of the competition. To help you navigate this ever-changing terrain, here’s a look at the top 5 digital marketing platforms you need to be on in 2024.
What Is Click-Through Rate & Why CTR Is Important
Understand the importance of click-through rate and how it impacts Ad Rank and Quality Score in paid search advertising.
Breaking data silos: Digital marketer’s checklist for strategic data collaboration
Actionable tips for digital marketers from Lotame’s State of Data Collaboration Global Report
How Digital Marketing Can Help a Business Succeed
A good strategy can help a company attract new customers, communicate with them, and collect important data
Snapchat bows new ad solutions with Disney, McDonald’s and Taco Bell
Sponsored Snaps allows advertisers to send videos directly to the app’s users, while Promoted Places highlights businesses on the Snap Map.
How AI is transforming marketing
MSU marketing expert highlights key trends shaping the future.
Why Connected TV Ads Are A Power Play For A Successful Ad Strategy
Discover how Google and Microsoft Ads simplify managing connected TV (CTV) ads alongside search PPC campaigns, reducing complexity and costs.
LinkedIn expands video ad options and enhances automated campaigns
Today, Katanemo, a startup building intelligent infrastructure for AI-native applications.
Disney, Hershey execs share how holiday marketing campaigns are evolving
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
Reddit Makes Game-Changing Updates to Keyword Targeting
Reddit announced their keyword targeting expansion today, available on both feed and conversation ad placements. Also announced were AI keyword suggestions to help bolster performance.
Instacart’s smart cart helps you navigate to the sauce that’s on sale
The company’s Caper Cart can now show your live location on a map in the grocery store.
LinkedIn: The marketer’s guide
LinkedIn is a behemoth in B2B marketing. Here's our guide to the site's tools, marketing strategies and best practices.
How AI and ML bridge the attribution disconnect across marketing channels
Close the gap in your attribution strategy. Here’s how AI can help you connect digital spend to in-store sales for better ROI.
Why Marketers Are Spending Less on Social Media
In June 2020, social media spending surged to 23% of marketing budgets when the pandemic forced consumers to stay home and marketers pivoted to digital channels for outreach.
The 4 Principles Of Effective Retail Marketing
What is retail marketing? Master these pillars to develop an effective retail marketing strategy, and attract more customers to your business.
Microsoft Ads Makes Copilot Advancements
Microsoft unveiled some significant updates to its conversational Copilot experience for users and advertisers. See how they can help boost PPC campaign productivity.