50 Small Business Advertising Ideas to Consider in 2023

Advertising and marketing campaigns help businesses in nearly every location and industry spread the word about their offerings. The marketing strategy of a local business is likely to look different from a company that sells mainly online. Luckily, there are tons of different advertising avenues for each business to consider. Read on for a guide.

5 Ways Distributors Can Compete with the B2B E-Commerce Giants

In a market where big B2B e-commerce players dominate, it’s understandable why smaller distributors may feel like the odds are stacked against them. Large online distributors and B2B e-commerce companies have strong buying power, big budgets and solid marketing campaigns in their favor. While competing with these big players may seem like a daunting task, as a smaller distributor you have unique advantages and qualities that can make you a formidable competitor. Here’s how you can level the playing field.

Global Email Marketing Software Market Report 2022: Sector to Reach $2.2 Billion by 2028 at a 10.6% CAGR

Market Growth Factors

Terminus Maximizes Marketers Ad Spend with Less Than 3% Fraud Rate

According to Terminus’ new ABM Benchmark Report: B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns.

Email Marketing Tools with AI features to Transform Your Business

In this post, we are bringing together the host of the finest AI tools that are creating a high-converting email, saving most of your writing time, and generating better content in just a few minutes. Let’s take a look at these email marketing tools with AI features.

Sir Martin Sorrell: Performance Is A Lifeline For The Modern-Day Digital Ad Industry

When the economy is good, advertisers spend on branding. But that’s not the case when times are lean, Sir Martin Sorrell, executive chairman of S4 Capital, told AdExchanger. Serious economic headwinds and inflation, plus ongoing international conflicts, all impact advertising spend, and that means companies need to get choosier about their tech investments to keep growing competitively, said the former WPP CEO.

New Ocean Health Solutions Promotes Marnie Hall to Chief Marketing and Strategy Officer

New Ocean Health Solutions is a leading software design and development company that empowers organizations to address population health through its broad enterprise mobile health management platform that includes health and well-being solutions that address chronic conditions, mental health, and lifestyle management.

The new era of commercial real estate can win by adopting the path of digital marketing

Digital marketing can be a powerful tool for commercial real estate companies looking to reach and engage with potential clients and customers. According to a survey by the National Association of Realtors, 48% of commercial real estate professionals use social media for marketing, and 41% use their company website for marketing. In addition, a survey by the Commercial Real Estate Development Association found that the most effective digital marketing tactics for commercial real estate professionals were email campaigns (57%), search engine optimization (53%), and social media (53%). Here are a few ways that commercial real estate companies can use digital marketing effectively:

How Much Should Companies Invest In Their Marketing Spend?

Companies should be quick to pour resources into their marketing budget; the key is determining what investment methods best suit your firm's objectives. Whether for a product launch, rebranding initiative, or an overall push in goods and services, investing in marketing will undoubtedly pay off if done correctly.

GA4 Brings Back Familiar Friend: Landing Page Report Now AvaIlable For Analytics Practitioners

The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics.

Third Marble Marketing: Making Google Ads and SEO Super Easy and Affordable

At Third Marble, Chirs and team engineer affordable Google solutions to grow their client’s businesses. He says, “We rarely hear about how small businesses affect the U.S. economy, but did you know that 65% of all new jobs in the last 15 years came from small businesses? If we can support growth, we expect more jobs for small businesses. We believe we play a role in keeping this country strong by providing effective and affordable advertising services. We also agree that small business owners may not afford to spend hundreds of dollars a month on advertising. We hope to be the answer to this problem.”

7 Reasons Your Business Should Invest in Digital Marketing Services

It’s the digital age, and it’s more important than ever for businesses to have a strong online presence. Social media rules the world, and no matter how good your service is, a bad website can end up being a turn off. You may have an idea how to do things, but aren’t reaching enough people. But with the right digital marketing services, you can get new customers and create an efficient lead generation strategy that drives long-term growth.

Why do you need email marketing for your retail business?

Advantages of using e-mail marketing for your retail business, Ideas to include in your email marketing strategy for the retail sector

How EOS Hospitality drove $35 million in direct revenue with Revinate

Revinate empowers hoteliers to directly connect with their guests. Our Guest Data Platform and communication solutions unlock revenue for hoteliers and put them in control of the full guest experience — initial research, booking, check-in, throughout the stay, and even after check out — all via the communication channels that guests prefer, whether it's voice, text, email, or web. More than 12,000 hotels globally bank on Revinate to drive direct revenue and deliver delightful guest experiences.

Referral marketing: What it is and how to use it successfully

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

BOTS, Inc. is Offering ChatGPT and OpenAI Services for B2B Customers

ChatGPT is an AI model trained on a large fraction of text from the internet. It uses a deep learning technique called Transformer, which allows it to generate natural language text similar to human writing. ChatGPT can help translate language, answer questions, summarize text, write creatively, and more. The BOTS, Inc. team will help with ChatGPT integration into the customers’ website and e-commerce. With this integration, organizations can create content-rich, human-like conversational consumer experiences without engaging live agents, thus avoiding high costs. ChatGPT can help businesses by automating repetitive tasks and providing more engaging interactions with users, such as compiling research and translating texts from one language to another.

• Outbound vs inbound marketing - where should I spend my money?

Outbound and inbound marketing have many elements in common, but they’re still very different approaches within your marketing strategy to achieve your objectives. In both cases, the aim is to catch the audience’s attention, so they buy our products or services. But they use completely different methods and techniques to accomplish this.

Why we care about search marketing

A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., pay-per-click or PPC) sit. We’ll look at challenges facing marketers and best practices to meet them and the future of search marketing. The web is a big, busy place, so marketers competing for consumers’ time, attention and, most importantly, money must understand the critical role search plays in digital marketing — and how to use search to their advantage.

Intuit Mailchimp Launches Campaign Manager and Webhooks

Today, Intuit Mailchimp (Nasdaq: INTU), the global leader in email marketing and automation*, is launching Campaign Manager, a new way for marketers to plan, execute, and track their marketing campaigns across multiple channels—like email, text messaging, social media ads, and direct mail—and view how their campaign is performing in one calendar view. Campaign Manager will be available to Mailchimp customers with Standard and Premium plans worldwide on January 25th.

How to Use Facebook to Build a Community in 2023

Want to develop a loyal and engaged following on Facebook? Wondering what types of content develops community? In this article, you’ll discover how to develop communities with Facebook.