6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
The 11 Microsoft apps I ditch on every new Windows install - and the 11 I keep
A default installation of Windows 11 includes dozens of Microsoft apps. Which ones are worth keeping, and which ones should you uninstall? These are my top picks.
Microsoft Tests Local Business tags on Bing Search Ads
The Local business tag appears within sponsored search results. broader test of blue-labeled tags in Bing advertising.
Google’s Demand Gen upgrade: Key changes and success strategies
From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.
Meta Is Ready to Rock Nvidia’s Boat With Its In-House AI Chip
Gradually, then suddenly, the big tech companies are replacing Nvidia's pricey AI chips.
A Guide To Enterprise SEO Strategy For SaaS Brands
Explore an effective enterprise SEO strategy for SaaS to achieve sustainable growth beyond paid advertising.
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
How B2B and B2C brands adopt genAI — same tech, different strategies
Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond.
YouTube gives brands and creators new linking tools
YouTube introduces creator-initiated requests and API automation to simplify sponsored content management.
Amazon shores up stronger CTV position with Complete TV solution
The new tool utilizes Amazon’s real-time data insights to maximize a campaign’s reach and frequency across linear and streaming channels.
Why 2025 will be the year for ‘fill-in-the-blank’ media networks
Organizations in industries as varied as software or travel have or are planning to launch ad networks, and many more will follow, said Upwave’s Chris Kelly.
[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel
Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today.
What Content Works Well In LLMs?
Explore the importance of content in LLM and how it impacts AI chatbots and SEO for enhanced visibility and quality.
Key Digital Marketing Trends for 2025
THEUN KNOWN explores some of the top trends and share examples of how brands can use them
Meta wants its advertisers to connect to Google Analytics
Meta is offering advertisers early access to ad system updates in return for integrating Google Analytics with their ad accounts.
What is predictive analytics? Transforming data into future insights
Predictive analytics and predictive AI can help your organization forecast outcomes based on historical data and analytics.
How Unilever’s AI marketing bets are increasing production efficiency
The CPG marketer is leveraging Nvidia’s Omniverse platform to create “digital twins” of products that can be easily adapted across channels.
Google upgrades Display & Video 360 for CTV advertisers
Google’s Display and Video 360 updates include enhanced audience targeting, improved measurement, and household-level insights.
Digital Marketing Software Market to Surpass US$ 450.2 Billion by 2034, Growing at 17.5% CAGR
The global digital marketing software market is expected to grow at a compound annual growth rate (CAGR) of 17.5%, from a 2024 estimate of US$89.7 billion to US$450.2 billion by 2034.
Spain and Beyond: AI’s Role in the Future of Digital Marketing for Independent Hoteliers - By Duane Overgaard
The travel sector in Spain is experiencing a period of remarkable growth. According to Grand View Research, the market generated $41.95 billion in revenue in 2024 and is projected to grow at a CAGR of 16.7% from 2025 to 2030. This surge in both domestic and international tourism presents a golden opportunity for independent hotels across the region to maximize revenue and profitability.