#Advertising related marketing articles

Reddit launches Lead Generation Ads

Lead Generation Ads let you capture leads directly on Reddit, potentially improving conversion rates across various industries.

15 Surprising Advantages of Social Media You Can't Ignore

Social Media has completely changed how we engage, communicate, and get information. It has several benefits, including interacting with loved ones, networking, and sharing content and ideas on a platform. Nevertheless, there are drawbacks as well, such as issues with privacy, the dissemination of false information, and the possibility of cyberbullying. This article discusses social media's benefits and drawbacks, offering a fair assessment of how it affects our personal and professional lives. We may choose how to use social media more wisely if we know these factors.

Spotify revamps self-serve ad platform on heels of record Q2

Travel brand Contiki leveraged the renamed Spotify Ads Manager for a campaign that drove a 267% increase in clicks to their website.

Digital Marketing companies Ad School, Expidr using NFC tech for providing businessess google review cards for marketing

Digital Marketing companies Ad School, Expidr using NFC tech for providing businessess google review cards for marketing

Google ends its third-party cookies deprecation plans for Chrome

Originally, announced in 2020, third-party cookies deprecation saw its end-date slide from 2022 into 2025 before Google announced new plans for its Privacy Sandbox.

Yelp boosts ad offerings for national and multi-location businesses

Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.

This Digital Marketing Company in Connecticut Is Changing the Marketing Industry

True Ad Solutions is Changing How Digital Marketing is Done!

Area duo launches digital marketing service

Dickerson and Rylee Klesner are launching their own digital marketing firm, Crossroads Media, to assist businesses, organizations, nonprofits – any entity wanting to spread its message online and target specific demographics that will reap the most benefits.

AI in Digital Marketing: Andrii Holubenko Shares Insights on What It Means in Practice

In such an environment, understanding how exactly AI-based tools function and how they benefit your industry becomes crucial. Andrii Holubenko, a Digital Media Director from Optimum Media OMD Group Ukraine, shared his perspective on the oncoming trends, which will have an impact on the market in 2024 and beyond.

Nine Effective Elements To Include In Your Next Email Marketing Campaign

Whether it’s from their favorite store, a service they use or perhaps a local nonprofit they follow, people are likely being sent multiple email marketing messages every day. And as one of the most popular forms of marketing, email marketing can be highly effective in generating sales and increasing brand engagement.

Types of Digital Marketing: The Marketer’s Toolkit for 2024

Planning to upskill and accelerate your digital marketing career? Here's a list of best digital marketing courses that you can take right now!

Digital Marketing Trends for 2024

The world of digital marketing is ever-changing and every year the trends that govern how companies engage their target market change. Looking into digital marketing in 2024, the following trends are expected to be the most influential due to technological development and shift in consumer behavior. This article digs into these trends to help businesspeople understand how they can use them to keep competing and get their messages across to the public.

Bizwisdom Unveils Proven Strategies for Small Businesses to Maximize ROI through Digital Marketing

Bizwisdom Unveils Proven Strategies for Small Businesses to Maximize ROI through Digital Marketing.

Net announces Digital Marketing, SEO, and Link Building Services

internet marketing firm Net, the leading authority in the digital marketing space, is excited to announce the launch of its comprehensive and affordable digital marketing, SEO, and link-building services, designed to improve a business’s online presence.

7 Of the Best Digital Marketing Tactics to Use in 2024

Are you doing digital marketing for your brand and clients? Most people will answer “yes” to this question. And the reason is clear: the internet is everywhere; it’s powerful, and it’s here to stay. In April 2022, there were $5 billion internet users, which amounts to a penetration level of 63%. This means brands can reach half the people in the world through digital marketing.

How Albertsons’ retail media business is incorporating AI, in-store tech and more

Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.

Two Purpose-Driven Portland Agencies Join Forces

Mad Fish Digital is Acquiring Grady Britton to Offer Full Suite of Integrated Brand, Marketing and Communications Services

Advertising in Digital Publications Becomes Integral to Modern B2B Marketing Strategies

A new post published on StudioID highlights the strategic importance of digital publications in modern marketing strategies, emphasizing their ability to drive demand, generate high-quality leads, and enhance brand recognition and reputation affordably within business-to-business (B2B) content distribution strategies.

Targeting Tourists: Digital Marketing Strategies for Hospitality in New Orleans

As the vibrant city of New Orleans continues to attract tourists from around the globe, local businesses in the hospitality sector are increasingly turning to digital marketing to capture the attention of potential visitors. Brett Thomas, owner of Rhino Web Studios in New Orleans, Louisiana, provides insights into effective digital marketing strategies that can help hospitality businesses reach and engage with tourists.

Anthony Capano wraps short stint at Amplified Intelligence to take local helm at Intuit Mailchimp

Intuit Mailchimp has appointed adtech leader Anthony Capano as its first Regional Director for Australia and New Zealand.

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