#Advertising related marketing articles

TV advertising drives brand results: Here’s what the numbers say

Despite viewer fragmentation, TV advertising can drive web traffic for first-time advertisers, according to VAB research.

YouTube Expands Creator Control Over Ad Partnerships

YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.

Digital Marketing Spending Market Is Booming So Rapidly , Major Giants Google, Amazon, Alibaba, Adobe

Digital Marketing Spending Market is projected 450 Billion USD in 2024 to 800 Billion USD by 2032, at a CAGR of 8.5%.

Can attention really drive campaign success?

Attention is key to effective advertising, but it’s not the whole story. Data quality, context and creative execution, crucial.

Email Marketing Software Market Sustainable Growth Opening New Opportunities with CAGR of 10.89% by 2031

The email marketing software market grows with rising demand for affordable digital ads, personalized marketing, internet access, and AI-driven digitization.

Google Is Updating Its Customer Match Policy

Learn about Google Ads' Customer Match policy update, effective January 2025, and how to maintain compliance to avoid potential access restrictions.

Why Yahoo Mail is Still the Best Email Provider?

This blog lists the benefits of using Yahoo Mail in business and the reasons why many businesses and companies use it.

Healthcare Digital Marketing Outsourcing Market Growth Fueled by Technological Advancements

This article explores the key factors driving this market's expansion, the benefits of outsourcing, the impact of technology, and the future trends shaping the industry.

Exclusive Skai Study Finds Full-Funnel Strategies Driving Growth Across Digital Media Channels

SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ -- Today, Skai, the leading omnichannel advertising platform specializing in walled garden media, published its Q3 2024 Digital Marketing Quarterly Trends Report. This in-depth analysis highlights the digital marketing trends that defined the third quarter of 2024. Topline growth numbers in retail media, paid search, and paid social remain positive, with each channel responding differently to a moderation in ad price inflation.

Walmart parodies TV hits in Black Friday ‘advertainment’ series

“Deals of Desire” taps into customers’ “main character energy” and follows similar efforts from the retailer that bridge content and commerce.

Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

Trade Desk’s strong Q3 underscores key strengths as digital marketing evolves

The advertising platform has posted a 20% revenue gain for 11 straight quarters.

PPC keyword research: What you need to know

Here's how to select the right keywords, use match types effectively and refine your strategy for optimal ad performance.

AI-Enhanced Keyword Selection In PPC

Supercharge your PPC keyword game with AI. Learn how AI can take the grunt work out of keyword research and give you actionable insights for better campaign results.

Knowledge graphs: An introduction

Understand the building blocks of knowledge graphs – entities, relationships and attributes – and how they relate to information retrieval.

Etsy focuses on gifts with a personal touch in sprawling holiday campaign

“Give ‘I get you’ gifts” includes a variety of ads and experiences, including an anthem spot starring Waldo, of “Where’s Waldo?

How AI can drive modern marketing transformation

AI has the potential to revolutionize digital out of home advertising.

Inside Disney’s increasingly global approach to selling holiday ads

The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of entertainment content during the holidays last year.

GroupM doubles advertiser spend on women’s sports within months

The WPP agency worked with media partners such as YouTube and Disney to maximize reach.

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