Optimizing Your Email Marketing In 2021

Email marketing is arguably more important now than it ever was before. However, while email marketing is extremely important right now, it can also be difficult to do well. If you want to get all of the benefits of email marketing, you’ll need to familiarize yourself with all of the best practices and stay current with the latest trends.

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

A Perfect Storm for 2021 Holiday Email Marketing

Holiday 2021 Email, Start early, Avoid delivery bottlenecks, Sync with social and display campaigns, Offer a gift guide via email, Emphasize loyalty and rewards, Apple iOS 15

What Is Email Automation And How Does It Fuel Marketing Strategy?

Email automation is a strategy supported by marketing technology software. It enables marketers and brands to send automated emails based on triggers, audience segmentation, pre-configured roles and prospect attributes.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

What is account-based marketing or ABM and why are B2B marketers so bullish on it?

Interest is surging as technologies to target key account improves and relevant data becomes more accessible.

7 Ways a CRM Can Help Reduce Costs For Your Business

Are you still printing documents and piling them up in a file folder, or sending an email with the attached copy of what’s been written on paper? Why not move to a CRM software? Using a CRM can help move into a digital workstyle! A recent study shows that 58% of offices across Europe store some kind of record-keeping material on-site rather than using a digital system; 2% have no structured way to store customer communications.

E-Web Marketing Offers Tips On Making Social Media And Google Ads Work Together

E-web Marketing, a Sydney-based results-driven, holistic, digital marketing agency, is sharing tips on how to utilize social media and Google Ads and integrating them together to maximize their effectiveness.

How to Create a MarTech Stack That Supports Your Growth Goals (+ Best Tools)

There’s social media, inbound marketing, and public relations. There are several people working together in each campaign. What can you do to bring it all together in a seamless way? Here’s where marketing technology can come to the rescue.

Life after cookies: Retailers test 4 targeting alternatives

Marketers don't waste money suggesting products and services to people who have no interest in them. Given that, a host of companies are racing to develop new targeting options that will help sustain the online ad ecosystem. Retailers are starting to experiment with targeted advertising options beyond the third-party browser cookie, and the alternatives hold promise.

Patron Technology Announces Partnership with Event Marketing Platform Audience Republic

Thousands of event organizers working with Patron Technology will now have access to Audience Republic’s powerful suite of event marketing tools.

eTargetMedia Announces Top 5 Reasons Email Marketing Can Help Skyrocket Your ROI Report

For over 10 years, email marketing has generated the highest ROI of all digital marketing channels and email offers the broadest and most targeted reach.

CityWest Engagement Rates for Email Marketing Soar 262% Above Industry Benchmarks With Combination of Calix Marketing Cloud and Mailchimp

CityWest is using the combination to create highly targeted, relevant, and engaging email campaigns that boost open rates to 54 percent, 262 percent higher than the industry average of 21 percent.

5 Tips for Effectively Marketing Your Local App

As you consider how you’re going to retool your business model for the future, make sure that a snazzy, searchable, well-designed app moves to the No. 1 spot on your to-do list.

5 ways for brokers to get every penny out of a remaining annual budget

Use it, don’t lose it! But make sure you get value from every tactic you choose. Here’s how.

Strategy and digital business transformation define the new Placester

The value in Concierge Custom is ultimately behind the scenes, materializing in back-end tools used by Placester teams, who use it to curate front-end marketing and help you manage key office tasks

17 important reasons an email list is a must for online success

If you have a business online or offline, or are just thinking of business building, be it a blog, or website, to connect with and influence others, then you definitely need an email list.

Oracle Fuses Together A CDP And CRM For A Lead-Gen Tool

Oracle launched a prospecting and lead-scoring product called Fusion Marketing on Monday, as the company tries to reframe the value of the CRM in a world gone crazy for the CDP.

Digital Summit Portland 2021 to Feature 40+ In-depth Sessions About Marketing's Best and Emerging Tactics and Strategies

Taking place on Sept. 21-22, 2021, Digital Summit Portland 2021 will feature national brands and local experts sharing their tips and tricks in email marketing, content management, digital advertising, lead generation, social media, SEO, analytics and more.

Elizabeth Jimney column: Building a website that works for you

More than ever before, small businesses are now connecting with potential customers online. Having an online presence is no longer an option for small businesses. Your online presence is a combination of many things including different social media platforms, a website and email marketing software. These things all work together to accomplish the advertising goals of your business. All marketing efforts you put forth should be goal-oriented, and a website is no exception.