U.S. search ad revenues hit record $88.8 billion in 2023
Search continues to account for the largest share of digital ad spending. Search revenue grew 5.2% year on year.
How to benchmark PPC competitors: The definitive guide
Benchmark PPC competitors across ad networks like Google and Meta and identify top channels, creatives and landing page experiences.
LS Digital launches CoMMeT for advertisers and marketers
LS Digital, a leading independent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimization and measurement process.
6 Best Digital Marketing Courses and Certifications in 2024
In this article, we provide information about the best paid and free marketing courses, which enable you to earn a digital marketing certificate online.
8 free marketing automation tools for SMBs
Marketing automation can help any business engage more customers, but SMBs might need it most. These free tools can help small marketing teams get started with automation.
5 Benefits of Email Marketing in 2024
Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.
AdCellerant Strengthens Position in Digital Marketing with Acquisition of Managed Ad Ops Agency, Blue Orchid
AdCellerant, a leading marketing technology and services company headquartered in Denver, Colorado, is thrilled to announce the acquisition of Blue Orchid. Blue Orchid provides profit-enhancing services and technology for partners' ad operations processes and execution, offering expertise in remnant management and delivery. Blue Orchid services contributes to a healthier bottom line, elevating campaign performance and remnant stack efficiency.
Klaviyo introduces AI to enhance digital marketing
AI may level the playing field for advertisers, but only those who harness its power for innovation will thrive.
Programmatic Advertising: Where the future of digital marketing is headed
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
QR TIGER Unveils 2024's Digital Marketing Trends
We’re here to talk about AI, the buzz of new social media platforms, SEO trends, some of the best QR code generator advancements, and the delicate dance with data privacy.
Revolutionizing Digital Marketing: GDC Unveils Its AI Advertising Solutions
GD Culture Group Limited (“GDC” or the “Company”) (Nasdaq: GDC) and its subsidiary, AI Catalysis Corp. (“AI Catalysis”), have unveiled an AI Advertising solution, which offers efficient AI-powered digital marketing content creation and a holistic strategy. The solution is designed to optimize the ad creative process and maximize social marketing influence, which is potentially reshaping the digital advertising landscape.
TATA IPL on digital streaming is set to reinvent the stage for advertisers
TATA IPL 2024 is not just a cricket extravaganza. It's the ultimate platform for advertisers looking to maximise their reach.
With Continued Weakness In Ad Market, Cumulus Focuses On Growing Digital Businesses.
Digital continued to be Cumulus Media’s growth driver in fourth quarter 2023, albeit at a slower pace (+5%) than before. Along with making up 18% of total company revenue in the quarter, digital is also stimulating more over-the-air ad business, CEO Mary Berner said Tuesday.
MetaBanners Revolutionizes Digital Marketing with Cutting-Edge Ads-Chain Technology
In an industry first, Meta AI Marketing Ltd. announces the launch of MetaBanners, a pioneering platform leveraging Ads-Chain technology to transform the digital marketing landscape. This innovative solution integrates artificial intelligence and metaverse dynamics, setting a new standard for advertising efficacy and user engagement.
Local SEO in 2024: 6 simple ways to dominate local search
New to local search? Wondering where to start? Here are six tactics to help you kick off your local SEO campaign.
Alera Health Wins Big at Healthcare Digital Marketing Awards
Alera Health garnered three major wins at the 4th annual Healthcare Digital Marketing Awards.
Unlocking Success With Digital Marketing for Your B2B Business
Businesses are constantly seeking creative ways to remain ahead of the curve and spur development in the fast-paced digital world today. This is particularly true in the realm of business-to-business (B2B) marketing, where digital marketing has emerged as a game-changer. Social media and the ever-changing industry have made it easier to build ties with other businesses. Gone are the days of in-person conferences and physical RSVPs – now, any successful marketing strategy is social media-centric. There is no denying on the influence of digital marketing on the changing relationships between different industries, and a wealth of data attests to its efficacy. In this article, we will delve into how B2B marketplaces like ExportersIndia.com are benefiting from utilizing digital marketing services to elevate your B2B enterprise to the next level.
Discover what website cookies are: Security risk or safe?
From keeping items in your shopping basket to suggesting content tailored just for you, website cookies are the unsung heroes behind the scenes. They’re essential for both users wanting a tailored browsing experience and website owners aiming to provide one. So, let’s dive into the world of website cookies and uncover how they benefit your digital journey.