TRAK Data Launches Marketing Data Platform, ON24 Releases Updates, More

Webflow Adds Murphy-Reuter as Chief Marketing Officer, Sprinklr Announces New Chief Marketing Officer, Jabmo Updates Account Data Platform

SHRM Increases ROAS by 400% With Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market.

Integrate Debuts Social and Cross-Channel Insights

As part of Integrate's cross-channel activation services, Precision Social joins Precision Syndication, Precision Digital and Precision Events as new additions to the portfolio. Integrate's Demand Acceleration Platform's new cross-channel Insights experience receives data from various products. In-person and virtual events, social media, content distribution, digital advertising and in-person and virtual events data are now all integrated into the single platform for B2B marketers. Deb Wolf, chief marketing officer at Integrate, told CMSWire that Integrate’s launch of Precision Social and Cross-Channel Insights allows B2B marketers to have one platform that brings together data from social, content syndication, digital ads and in-person and virtual events.

The Top SaaS Marketing Trends to Watch Out For in 2022

SaaS marketing has been on the rise in recent years and is predicted to continue growing in popularity. As new technologies emerge and the competitive landscape changes, it’s important for businesses to stay ahead of the curve. In order to be successful online, you need a SaaS digital marketing company that stays up-to-date with the latest trends and works with you to implement them. By doing so, you can ensure that your business stays ahead of the competition and continues to reach its target audience.

Recent Report Identifies RollWorks as a Top Vendor among Account-Based Marketing Platforms

The company “offers a feature-rich solution for organizations not willing to pay a premium for ABM capabilities”

Introducing Leadspace Studio: Double B2B Pipeline by Design

Today from the Forrester B2B Summit, Leadspace, the industry-recognized AI-powered B2B Customer Data Platform, launched new products and practices to redefine the performance of B2B marketing and sales. The new Leadspace Studio is the industry’s first performance marketing tool targeted at business users to double results across their funnel by creating high-performing segments and directly activating them across marketing automation and digital media platforms.

A Complete Guide for Automation Software

Marketing automation is a major requirement for today’s marketers. It’s quickly becoming a must-have tool for commercial organizations that want to improve customer satisfaction, increase return on investment, and work more efficiently. Competitive firms—those that wish to enhance client happiness, optimize ROI and work more productively — recognize the need for marketing automation.

3 effective ABM strategies you should consider

The best ABM strategies go beyond targeting the most obvious accounts.

Integrate Expands Precision Demand Marketing Capabilities with Launch of Precision Social and Cross-Channel Insights

One Centralized Platform Activates, Measures and Governs Content Syndication, Digital Display, Events, and Social Campaigns to Inform Next Best Investment