Terminus Maximizes Marketers Ad Spend with Less Than 3% Fraud Rate
According to Terminus’ new ABM Benchmark Report: B2B Digital Advertising which offers best practices for branding, messaging and imagery, other ABM platforms report an average of 8-20% ad fraud rates. The total cost of ad fraud exceeded $81 billion in 2022, and is expected to increase to $100 billion by 2023, according to Statista research. With lower ad fraud and cost-per-mille (CPM) rates, Terminus customers consistently save money on ad fraud loss while achieving better targeting and reach on campaigns.
What is marketing automation and how can it help B2B marketers?
Marketing automation platforms offer some common core capabilities, but vendors are looking to differentiate their offerings with a range of more advanced features.
6sense Named a Leader in the 2022 Gartner Magic Quadrant for Account-Based Marketing Platforms for the Second Consecutive Time
In addition to being named a Leader in this Magic Quadrant, 6sense also currently maintains the highest number of reviews (105 overall reviews) – along with the highest overall rating (4.7 out of 5) and most 5-star reviews (81 based on 105 overall reviews) – on Gartner Peer Insights™ as of December 8, 2022. Customers that have shared their experience of using the 6sense platform in the past year include: “With 6sense, we see live opportunities – some we didn’t even know were there,” said a Sales and Business Development user in the IT Services Industry. “(6sense has) Best-in-class customer service with an easy-to-use, feature-packed platform,” said a Marketing user in the IT Services Industry. “6sense provides immediate benefits and has a support team to help businesses evolve,” said an IT user in the Energy and Utilities Industry.
71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023
As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023.