As part of Integrate's cross-channel activation services, Precision Social joins Precision Syndication, Precision Digital and Precision Events as new additions to the portfolio. Integrate's Demand Acceleration Platform's new cross-channel Insights experience receives data from various products. In-person and virtual events, social media, content distribution, digital advertising and in-person and virtual events data are now all integrated into the single platform for B2B marketers. Deb Wolf, chief marketing officer at Integrate, told CMSWire that Integrate’s launch of Precision Social and Cross-Channel Insights allows B2B marketers to have one platform that brings together data from social, content syndication, digital ads and in-person and virtual events.

SaaS marketing has been on the rise in recent years and is predicted to continue growing in popularity. As new technologies emerge and the competitive landscape changes, it’s important for businesses to stay ahead of the curve. In order to be successful online, you need a SaaS digital marketing company that stays up-to-date with the latest trends and works with you to implement them. By doing so, you can ensure that your business stays ahead of the competition and continues to reach its target audience.

The company “offers a feature-rich solution for organizations not willing to pay a premium for ABM capabilities”

Today from the Forrester B2B Summit, Leadspace, the industry-recognized AI-powered B2B Customer Data Platform, launched new products and practices to redefine the performance of B2B marketing and sales. The new Leadspace Studio is the industry’s first performance marketing tool targeted at business users to double results across their funnel by creating high-performing segments and directly activating them across marketing automation and digital media platforms.

Marketing automation is a major requirement for today’s marketers. It’s quickly becoming a must-have tool for commercial organizations that want to improve customer satisfaction, increase return on investment, and work more efficiently. Competitive firms—those that wish to enhance client happiness, optimize ROI and work more productively — recognize the need for marketing automation.

The best ABM strategies go beyond targeting the most obvious accounts.

One Centralized Platform Activates, Measures and Governs Content Syndication, Digital Display, Events, and Social Campaigns to Inform Next Best Investment