From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
With the average tenure of chief marketing officers (CMOs) decreasing to 37 months and with CMO roles even being eliminated altogether, it is a trying time to be a senior-level marketer. Paramount to achieving success—and proving the value that marketing brings to the boardroom—is sales and marketing alignment. According to Forrester, highly aligned companies grow 19% faster and are 15% more profitable than unaligned companies. But aligning sales and marketing is much easier said than done. How do you actually put this into practice? Here are proven strategies to drive sales and marketing alignment in your organization. Let’s dive in.