6 B2B Marketing Strategies For Indian Startups

Simply put, the main distinction between B2B and B2C marketing is the two distinct target audiences. B2B marketing focuses on providing services to other businesses, whereas B2C marketing focuses on the needs of the customer. Although B2B and B2C marketing are similar, there are several strategic differences in terms of sales volume, strategy, goals, incentives, drivers, price points, timelines, and, of course, processes. So, what’s the latest buzz in effective B2B marketing today, you may ask? Here are a few top outcome-based trends that must be highlighted.

What’s the buzz on B2B marketing?

The focus of B2B marketing is the service to other businesses, while B2C marketing concentrates on the customer requirements.B2B and B2C marketing may be similar, however, several strategic differences with respect to volume of sales, strategy, goals, incentives, drivers, price points, timelines and of course, processes exist. So, what’s the buzz in effective B2B marketing today, you may ask? Here are a few top outcome-based trends that we absolutely must highlight.

Top 7 B2B Marketing Trends: What B2B Marketers Need to Focus On

Below are some of the most important trends and predictions that B2B marketers need to be aware of, from artificial intelligence to video marketing. All of which help marketing leaders and their businesses stay relevant, profitable, and ahead of the competition. Ultimately, focus on what is generating pipeline and leading to conversion. Don’t overly waste your budget on branding campaigns, remember B2B is not B2C. So amplify brand through demand!

4 Overlooked B2B SaaS Lead Generation Strategies to Help Scale Your Startup

Finding the right lead generation strategy is just as much about trial and error as knowledge and experience. By building brand awareness through these four overlooked SaaS lead generation strategies, you can gain a foothold in your market despite your competitor's share of the space.

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

Let’s go through the pros and cons of some cookie alternatives and take a close look at why B2B marketers should strongly consider the powerful combination of omnichannel account-based marketing (ABM) and IP-based technologies.