#AccountBasedMarketing related marketing articles

Opensense Aims To Streamline Email Marketing Across Platforms

Opensense is designed to help marketing, sales and IT teams unlock the power of employee email to guard their brand and grow their funnel.

How to Drive Sales with Email Marketing

Email marketing is among the most effective marketing strategies employed by businesses across all sectors and categories. It is utilized by business owners to establish and maintain relationships with subscribers, promote their brand, and provide discounts or incentives to their high-CLV customers. And research suggests that email newsletters are the most popular form of content marketing for 81% of B2B marketers – but how do you use this channel to not just grow leads, but also drive sales? Read on.

The art of natural funneling: How to lead your readers without forced CTAs

Learn how to use effective CTAs in your content and email marketing for a seamless customer journey.

Strategies For B2B Marketing – 3 Facts to Know

We are now living in a world where business is everywhere. From the time you wake up till you sleep there will always be someone who tries to sell products or services in some way or the other. From Billboards- TV ads-Digital marketing-Memes-Reels etc. There are marketing efforts made by someone to make us a customer.

Case Study: Increase Revenue With Fractional Marketing

This company began utilizing ActiveConversion’s Managed Marketing Services (MMS) program to help grow their business and generate leads. The MMS program started with an audit of the company’s existing marketing efforts to identify areas where the company had potential areas where there was room for significant business. Based on the audit, ActiveConversion developed a customized marketing strategy with them, which included a mix of different digital marketing tactics to achieve the company’s goals. These tactics included a mix of services to improve visibility and brand awareness through search engine optimization, pay-per-click advertising, email marketing, and digital advertising, all designed to fill their sales funnel. ActiveConversion was able to build targeted mailing lists of new potential customers and develop the specific marketing emails to send to each segmented list..

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