How To Use Email Campaigns to Drive Ecommerce Sales
Successful email campaigns allow you to reach your ideal customers with personalized messages and promotions that incentivize them to shop.
5 Benefits of Email Marketing in 2024
When was the last time you opened up an email from a brand you liked because the subject line said a product you considered buying is now on sale? Email marketing is one of the most effective ways to reach your customers, develop a relationship with them and establish brand loyalty. Read on to learn about the types of email marketing, the main benefits and how to develop an email marketing strategy.
How To Improve Your Email Conversion Rate
Your marketing email conversion rate is the percentage of recipients who follow a call to action after opening your message. Learn how to optimize conversions.
Emerging Trends in Email Marketing: Staying Ahead of the Curve
As a channel for business promotion, email marketing remains one of the most powerful means of interacting with customers and keeping them up to date with the latest offers. However, the real potential of email marketing goes beyond driving sales. With a quality strategy, email can help build brand loyalty and convert new leads into regular clients. Then again, the revenue potential, varying from $36 to $42 per dollar spent, is reason enough to invest some effort into creative campaigns.
B2C marketing automation: The tools, tactics and prerequisites for success
Marketing automation in B2C uses different tactics and goals than in B2B, but in the end, it's all about revenue.