Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies
As it played out, Black Friday and Cyber Monday e-commerce sales were up slightly from the previous year's unusual dip. Accounting for inflation, however, indicates the increase in sales was due to the cost of goods rather than an increase in shopping. Cost effectively securing early holiday sales was important, and when it mattered most, brands seemed to shift back and rely more on established and consistently performing opt-in channels like email and SMS — and it worked.
Retention.com Welcomes Tyler Paschke as Vice President of Data and Analytics
Retention.com's cutting-edge technology helps DTC eCommerce businesses grow by unlocking new, high-intent customer cohorts. We help Shopify businesses identify abandoned-cart and browse-abandonment shoppers and convert them into loyal customers by leveraging existing marketing and automation flows, which can 10x abandonment revenue alone. Tyler brings his wealth of experience to help Retention.com's DTC eCommerce clients ensure their email marketing campaigns to abandoned-cart and browse-abandonment prospects are as effective as possible, without facing deliverability issues.
How to Improve Your Email Marketing for Valentine’s Day
WITH THE RIGHT digital marketing strategy in place, Valentine’s Day can be a great way to start your year off profitably. Here are 6 tips to improve your email marketing:
Lifehacks: Why you need an email newsletter for your online store, and how you can make it best work for your business...
To sell a product, it is no longer enough to create an online store or launch paid advertising and promote the site in search engines. It is necessary to give users more: to build communication with the help of email distribution and content marketing in general. Before buying, consumers check information about the company and read reviews. Because the more you will be represented on the Internet and the more points of interaction, the better. Content marketing using email will allow you to win the trust of the target audience, get their recommendations and increase sales.
How to use email to grow your small business in 2023
The year 2023 is almost here, and it’s time to start thinking about how we will use the marketing tools at our disposal to improve engagement and conversions. Email is an excellent starting point for this conversation because email marketing is one of the most reliable and effective ways to connect with prospects and loyal customers alike.
4 Liitle-Known Tips For Ecommerce Businesses: Take Full Advantage Of The 2022 Holiday Season
So, how can eCommerce businesses be more proactive in overcoming the competition? To become the go-to store for shoppers, you will need to engage with them. Make the shopping experience innovative, accessible, flexible, and strategic. Also, include options that suit customer needs, and in doing so, have the best holiday season yet!
Adopting Mobile Marketing To Increase Consumer Engagement in 2023-24
Mobile optimisation for websites and apps is crucial to scaling your digital presence. Data from Think With Google suggests that 63% of smartphone users prefer purchasing from companies having mobile-friendly websites or apps. This mobile marketing channel permits a brand to send text messages to users who have agreed to the same. It has the highest open rate at 98%, with 90% of the text messages being read within the first 3 minutes of receiving the message.
10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships
Personalization, Segmentation, A/B testing, Automation, Mobile Optimization, Interactive content, Personalized subject lines, Customer feedback loops, Triggered emails, Thank-you and loyalty emails.
SMS Marketing Over the Holidays: What it Means for 2023
According to data from Omnisend’s 80,000 brand clients, SMS marketing saw a 94% increase in year-over-year usage in 2021 and a 47% increase in the first six months of 2022. During this year’s holiday marketing period it surged even further, signaling we’re at a “get on the train or be left behind” moment for SMS.
Top lessons learned from the eCommerce industry in 2022
The E-Commerce industry is growing faster than ever. With the right intent and efforts, you can make the most of the vast opportunities it provides with respect to scaling and marketing your product. There are a number of strategies and practices when it comes to e-commerce that can be put to use. The key is to realize it is the customer you cater to, by making the entire process of buying and selling as user-friendly as possible. Consumers completely altered their method of buying items during the lockdown, forcing companies to invest aggressively in digital marketing and other growth strategies. The E-commerce industry is currently one of the fastest growing industries in the world. The field is ever-changing with rapidly evolving technologies, trends, and competitive environments