See the latest announcement from La Verne Chamber of Commerce.

Let's look at several strategies you can use to not only reduce cart abandonment but also to convince customers to complete their order the first time they add an item to their cart.

Getting feedback from customers can be a key to understanding the pain points in the customer journey, improving products, or enhancing a user interface. When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience. This article will look at some of the ways that brands can optimize their surveys to do just that.

Whether you’re a B2B (business to business) firm generating leads through social media or a B2C (business to consumer) e-commerce site generating sales through your website, a sound lead generation strategy expands your opportunities to make a sale.

Customers today demand a convenient and effortless experience when they are interacting with a brand through any of a brand’s channels, making the reduction of customer friction and pain points a key part of modern marketing. The Customer Effort Score (CES) is seen as a business-critical metric that is a key indicator of customer loyalty, and directly correlates to whether a customer will continue to do business with a brand. This article will look at the ways that the CES can be improved.

Beyond having a talented and restless marketing team, startups should always look for helpful tools to enhance their performance. Luckily, there are thousands of SaaS companies developing all kinds of marketing-related solutions to help businesses better understand their customers, create and manage campaigns, and track performances, among other many things. Looking into all different features, advantages, and pricing, we’ve selected 15 awesome marketing solutions that can help you boost your company’s growth. Here you go:

In this blog post, we will walk through how to choose the best marketing consultant for your business and a solution that takes care of the whole employment process.

Is there competition between email marketing services for Shopify?Indeed, there is, since demand creates supply.Shopify keeps gaining popularity among e-store owners, and various Shopify-related satellite apps, therefore, keep appearing day after day.It so happens that no one-fits-all email marketing platform is able to monopolize the email marketing segment in the Shopify environment.And this is great because we’ve got a lot to choose from.Below you can find a list of the top 10 Shopify apps for email marketing that we consider are worth your attention.They differ in functionality and pricing.It’s up to you to figure out which app fits your Shopify project best.

Are you looking for ways to improve your email marketing strategy? Personalizing your messaging can be a great way to boost customer loyalty and retention.The team from CleverTap share their tips for success in this infographic. They break things down by the following messaging platforms: Email marketing, Text message, In-app messages.Check out the infographic for more detail.

We’ve compiled a list of email marketing statistics to help you establish an email marketing strategy. Use these stats to improve your email marketing, develop more leads, and make more sales with your email list. Let’s get started!

Ease of access to online selling makes it difficult to separate yourself from the pack.Getting customers’attention through the noise is hard.Luckily,there are some ways to do just that,we’ll get into them here.

But when you’re sending to adults with full inboxes, you know that they’re likely looking for the emails with the most interest and value. Businesses are constantly trying to fulfill these email needs and gain engagement and conversions from consumers. We know that it can be difficult knowing where to start when optimizing business-to-consumer email campaigns – almost as hard as creating a tin can telephone. That’s why we’re going to learn about these B2C email campaigns and how users interact with them – and how you can optimize them for the best results.

As more startups are popping up and global leaders keep entrenching their positions even further, markets become increasingly concentrated and competition even more fierce. In 2020, 4.35 million business applications were submitted in the US alone, which is a 24% increase from 2019. When everyone is vying for customers’ attention, trigger marketing can help. A well-designed trigger marketing strategy can fuel business growth, and here’s how.