Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI.

In this blog post, we’ll cover how to use these two tools together effectively to increase engagement with your audience and improve conversions on your website.

MageMontreal, the Canada-based certified e-commerce platform developer, has launched a suite of services designed to help retailers migrate their e-commerce platforms to Adobe Commerce (formerly known as Magento Enterprise). This new service provides e-commerce platforms with advanced and dynamic website designs and development solutions, in order to remove the burden of ever-increasing technical complexities. The firm ensures that migrating to Adobe Commerce will assist the businesses in handling their bulk volume of products, product-related data, as well as a large number of online shoppers simultaneously.

A/B Testing Statistics: These days designing the right kind of website is the first step in the marketing strategy to promote businesses. However, at times slight tweaks in the layout of the website can attract more traffic. A/B testing is a user experience research methodology that tests and tries the process of two variations of a webpage layout that works the best for a specific business. It compares the user performances of two variations of a page and identifies which one has improved conversion rate optimization (CRO). Here are some vital A/B statistics that will prove that the new tool can help businesses reach the next level.

Black Friday and Cyber Monday (BFCM) are right around the corner, and many ecommerce brands are already planning for another uncertain year. Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Here are four data-backed ways to increase your email marketing performance this holiday season.

Hotels can unlock 15-25% more revenue on each booking when they identify better strategies for communicating with and connecting with their guests

Conversational AI can enable eCommerce and retailer/e-tailer units to drive better customer experiences during the holiday rush. Brand marketers belonging to these segments need to strengthen their conversational AI experience to differentiate their customer journeys…

Businesses continue to bet heavily on email marketing for nurturing and converting their leads. According to a June 2020 survey by Ugam, 51% of marketers at major US and UK brands said that their email marketing spending increased, and just 16% of respondents reported a decrease. The only channels which saw higher response rates were chat features (56%) and mobile app functionality (55%).

With email users reaching over 4 billion in 2020 and expected to reach 4.6 billion in 2025, it’s still one of the best ways to maintain a connection with customers and subscribers.

If you sell products through Amazon or an Amazon storefront, you will want to branch out from traditional SEO software and look at Amazon marketing tools, which target Amazon specifically. Among those tools, which admittedly are limited, is a new piece of Amazon marketing software, Sellzone, that promises to help increase sales, conversions, and make product research easier. In this Internet marketing tutorial, we will be reviewing Sellzone, looking at is pros and cons, and discussing its features for online store vendors.

Transactional emails are automated messages based on a visitor’s interaction with website.