DTC Marketing Trends to Watch for in 2022

Because D2C appeals to customers with its emphasis on a direct connection, its growth continues to trend upward, hitting $129 billion in the U.S. in 2021.

BayEngage: Your Budget-Friendly Email Marketing Tool

What is your marketing strategy? Are you someone who spends a lot of time and money on Social Media advertising? And how is that working for you?

Email Marketing: The Past, Present, And Future Of Online Business

Email marketing is a reliable, non-intrusive, and fairly inexpensive medium to form a strong bond with your customers. And unlike other marketing platforms, email marketing gets the consent of the subscribers before sending any promotions

9 Lead Nurturing Strategies That Work (+ The Best Marketing Tools That Help)

You want to let them know you noticed they stopped by. You want to let them know that you want to help them — and that even if they’re only looking for information right now, you’ll happily provide them with helpful tips and tricks to make their lives easier. Therein enters lead nurturing.

5 Things Every Small Business Needs to Automate in 2022

Over the past two years, businesses have rapidly implemented new digital solutions to stay ahead of the curve and compete effectively in the online marketplace. Going into 2022, that trend only appears likely to continue. One of the best things your business can do to remain competitive in the coming year is to automate repetitive tasks that take up large amounts of your team’s time. Here are five things every small business should look into automating in 2022.

Growing Businesses Increase Opportunities for New Customers by 110% with ActiveCampaign

To close out a year of rapid growth and success, customers of ActiveCampaign, the leader in Customer Experience Automation (CXA), reported a 110% average increase in new leads compared to last year and a 94% improvement in the amount of leads that became customers, proving the effectiveness of ActiveCampaign’s platform.


As a result of the acquisition, Winback will continue to maintain its own brand and client relationships, while Wishpond will provide operational support.

How to Develop an Email Marketing Strategy That Drives Sales (+ Examples)

E-mail Marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way to launch your own campaign. Or maybe you already have one, but your open and click through rates are lacking. How can you move forward? Thankfully, you don’t have to reinvent the wheel. You can follow a tried and true blueprint…. And try a gazillion different iterations until you get that golden ticket. How so? Keep reading.

5 tried and tested tips to optimize your website and increase conversions

Jumpstart your website optimization efforts with these tips, see which ones best fit your strategies, and get the results you want.

A Simple Guide to Creating Buyer Personas For Email Marketing

It’s beneficial to collect data on prospective and current customers. A company can use data to creatively draw the attention of customers in a given target audience. Buyer personas provide a platform for marketers to develop personalized marketing campaigns that are laser-focused. These personas enable you to maximize the efforts you make in your email marketing strategy. In this post, we present a guide to creating buyer personas for email marketing.


Marketing is all about that particular connection, as all marketing executives realise. Particularly for newer tactics like ABM, information that has been extensively sieved and analysed might assist in making the link. There are numerous options to provide one-to-one marketing communications to millions of clients now that evidence is accessible from an almost unlimited number of sources. This link exposes yet another important piece of information: their preferred media or channel. And that’s where the approach needs to be positioned in order to hit the mark.

10 Email marketing statistics shaping the world

You may be wondering if you should integrate email marketing into your business strategy. Well, why not?

Email Marketing: A Complete Guide to Increasing Lead Generation and Conversion Rates

When it comes to marketing, there are a myriad ways to reach your audience. Traditional forms of TV and radio commercials, billboards, and direct mail are still effective. However, in an age where everyone is online, it’s also crucial to pay attention to the digital landscape — especially when it provides you with an opportunity to advertise in ways that are (a) non-disruptive, and (b) can actually provide value to the reader, far beyond a purchase they can make from you. Such is the case with email marketing. And while everyone knows how to send an email, doing so effectively as a marketer requires a lot of strategizing and testing.

Everlane and Sailthru Celebrate 10-Year Partnership

Sailthru’s Retail Specialization Helps the Innovative D2C Brand Grow From Startup to Fashion Powerhouse