
Six must-have email marketing flows to elevate your customer journey
Email marketing flows are crucial for crafting a seamless and personalised customer journey. From the initial welcome series that set the tone for a customer relationship through to re-engagement campaigns that reignite interest and post-purchase flows that build loyalty, establishing an email marketing flow is critical to the success of a retailer-customer relationship.

Sales Agency announced the launch of Smart Recognition
Sales Agency announces the launch of Smart Recognition, a new technology that is helping businesses and nonprofits grow their email lists exponentially while dramatically reducing cost-per-lead. The platform allows an organization to accurately target and market to anonymous visitors on its website without relying on sign-up forms.

4 ways to add personalization to your emails right now
Leverage personalization strategies in your email program to enhance your holiday marketing campaigns and increase revenue.

Is Your Retail Marketing Email Campaign Driving Your Customers Crazy?
A targeted retail marketing email campaign is a great way to bring customers into your store and build customer loyalty for your retail business. But are your retail marketing emails having the opposite effect from what you intended? If you’re sending emails too often, a recent survey cautions, you could be driving customers away.

These 15 Tips Will Help Your Email Conversion Rate
When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target audience is the same way when it comes to emails. So, what’s the secret to increasing not only your open rate but your conversion rate as well?