Pathwire expert on finding the best path to email engagement in 2021

With email still the number one preferred method for all types of brand communication, Will Conway, CEO, Pathwire, tells Intelligent CIO how a new study provides an insight into the best ways email can help brands stay in touch with customers throughout a period of unprecedented uncertainty.

Improve your Campaign with Gift Card Emails: Best Practices and Examples

Gift card newsletters can do lots of things: earn loyalty, advocate brand, strengthen relationships, drive traffic to the website, and raise revenue. They work exceptionally well with cart recovery programs and all other types of re-engagement campaigns. They result in returns with a reasonable sacrifice.

How to Set Up a High Conversion Email Marketing Campaign in 2021

We’ve made it easier for you: our guide to creating an email campaign that converts will walk you through everything you need to have a profitable 2021.

E-COMMERCE TIPS:SEVEN THINGS TO KNOW BEFORE LAUNCHING AN ONLINE STORE

However, it’s one thing to design and launch a site… and it’s another to generate endless traffic and sales from your online store. To achieve success when selling on these platforms, there are still a few things that you need to know — all of which will be highlighted in this article.