19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

So here’s what I’m going to do: List out general B2B marketing strategies based on 2021 B2B buyer trends. Offer some more specific strategies within the common channels of SEO, PPC, email, and social media. Provide key takeaways that can guide you in coming up with the best marketing strategies for your B2B business.

How AI Can Boost Your Small Business Marketing Efforts

Thanks to the dynamic nature of the AI world, small businesses like yours can now leverage the power of this futuristic tool at an affordable price. There are many AI tools for small business marketing that can help boost your reach and target the right audience. Coming to the real deal, here is how AI can boost your small business marketing efforts:

AI and Hyper-Personalization — The Dawn of a New Era For Email Marketing

Here are some of the ways you can leverage email marketing to stay on top of the game.

How Midsize B2B Sales Teams Can Punch Above Their Weight

1. Scaling digital and virtual sales capabilities 2.Customizing selling to customer needs, knowledge, and preferences 2. Customizing selling to customer needs, knowledge, and preferences 3. Adapting the sales organization as markets evolve 4. Using data and tools to support sales force decisions and processes

Balancing Automation and Intelligence in Your Martech Stack

Marketers should first think about what kind of intelligence a particular process needs. Once that logic is addressed, the right AI tools, used by appropriately skilled marketers, can be effective in continuous improvement at scale, joining many more dots far faster than any human can hope to do.

Digital Marketing: Trends That Got Companies Through Lockdown

In order to keep competitive, more companies have been adopting cutting edge technology as part of their digital marketing. Here are three of the most influential.

5 Ways to Optimize Your Surveys for Better Customer Experience

Getting feedback from customers can be a key to understanding the pain points in the customer journey, improving products, or enhancing a user interface. When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience. This article will look at some of the ways that brands can optimize their surveys to do just that.

Is Machine Learning Impacting Web Development?

AI is firmly embedded in all areas of production, and therefore the main attitude of web developers should be finding ways to practice its unlimited possibilities for their own use. After all, the competitors are working on it right now.

How AI Is Addressing The Enterprise Email Overload Problem

New technology like OpenAI’s language-generating AI, GPT-3 (Generative Pre-trained Transformer 3), has 175 billion parameters, enabling it to produce human-like responses "in a range of different styles when prompted with an opening sentence." Businesses have an opportunity to harness these new and modern technologies to solve incredibly old problems, like email.

Why Artificial Intelligence Is a Game-Changer for Your Post-Pandemic Marketing

The technology doesn't have to be as complicated as you think. Here's how to use it right.

10 Top Digital Marketing Trends to Watch Through 2021

In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition

How SMBs Are Joining the Automation Race

Everyone is talking up automation these days with many arguing that it has now become a critical asset for enterprises. However, there is also evidence that automation tools, once thought of only as a solution for larger enterprises, have also become key to the survival of SMBs.

What are the Benefits of Relationship Marketing Platforms?

Relationship Marketing Platforms play a crucial part in marketing or sales as these platforms help maintain long-term customer relationships. Maintaining and creating relationships is a crucial aspect of every business, and Relationship Marketing Platforms provide an exceptionally good opportunity to do exactly that. Using the interests, needs, and information of every customer, these platforms can help build a great customer relationship with the business. These platforms work largely on increasing customer loyalty with the firm.

HOW CAN ARTIFICIAL INTELLIGENCE ASSIST IN THE CREATION OF BETTER EMAILS?

AI is crucial in the field of digital marketing, especially when it comes to email marketing.

4 Social Media Marketing Trends to Implement in Your 2021 Strategy

With the rise of social media comes the increase in marketing being leveraged across these platforms. Each day, more businesses are realizing the infinite potential that social media marketing has. Even brick-and-mortar businesses that have existed in the same capacity for decades are now jumping on the social media bandwagon — and rightly so.

HOW E-MAIL HAS BECOME AN ESSENTIAL PART OF BUSINESS STRATEGY

Here are some e-mail marketing trends that can supercharge business strategy.

RETAINING PERSONALIZATION IN AUTOMATED COMMUNICATION

Here are a few examples of tools and features that have taken reengagement campaigns to a higher level within my team.

5 Ways to Leverage Mind Mapping to Boost Productivity

It is commonly used across a range of different areas, including everything from human resources to project planning. Mind maps can help you prioritize tasks, navigate ideas, set a timeline for projects, chart a logistics process, and more. Its usefulness in boosting productivity is proven, as its longevity and widespread use suggests. In this guide, we’ll list five top tips to help your business make the most effective use of mind mapping to enhance productivity. But first, we’ll go into a little more detail about what mind mapping is, and what its various uses are. Read on to learn more.

Email Monetization SWOT Analysis Why You Definitely Should Explore Newsletter Monetization

Publishers that use programmatic native ads to monetize their newsletter boost revenue. What’s not to love? Find out the details in this email monetization SWOT analysis. Key Takeaways: Monetizing newsletters offers a ton of potential, In order to get the most out of your experience with email monetization, you need to know the strengths and the weaknesses, In order to get the most out of your experience with email monetization, you need to know the strengths and the weaknesses.