Customer data plays a key role in delivering personalized experience to customers, so having the right data is a crucial part of this process. Let’s check out how customer data helps in delivering personalized experience to customers.

Machine learning is a fundamental part of artificial intelligence, it quite literally will teach itself and your business processes to get smarter. Adopting to and investing in machine learning is bound to reap valuable insights for your business and for the next online parcel you are waiting on. ML is changing a lot about our lives. The least we can do is give it more collective thought.

Automation is going to be the future, in many respects, and in many areas of life and business. What used to be thought of as a science fiction interpretation of artificial intelligence turned out to provide useful, everyday ways we can make our lives at work easier. Below are five easy automated solutions for your ecommerce enterprise.

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise.

The first email management system was created in 1972 and email marketing came soon after. Since its initiation, entrepreneurial types have used email to market and sell products. But more recently, some marketers have set email campaigns aside in favor of other digital channels such as social media and mobile messaging. While a multichannel strategy should embrace new channels to boost sales opportunities, marketers who deprioritize email should proceed with caution. I believe email marketing is just as relevant today, and thanks to AI and other technology tools, it can finally reach its full potential.

With the greater accessibility of artificial intelligence, more and more brands are embracing it within their digital marketing strategy. The fact that AI provides timely customer service, relevant recommendations, and enhanced user experience is irrefutable.For businesses, it offers valuable insights that are key to making informed decisions.

After a year with no precedent, it’s important to use whatever new data arrives to chart a way forward. In our new Benchmarks report, Campaign Monitor looked at over 100 billion emails and found that 2020 showed remarkable growth across key email performance metrics, including total send volume, open rates and clickthrough rates. For retailers, email became a lifeline for customer communication, transaction and engagement, and customers responded at record numbers, opening a window of opportunity in 2021 for a new kind of relationship that's more data-informed across online and store channels.

The results surface what’s important when it comes to the “3Cs” of data quality: compliance, correctness, and completeness, and provides a benchmark of where you and your organisation are on your data quality journey, as well as flagging opportunities for improvement.

A company's overall goal is growth. Thankfully, the advent of automation technologies has made businesses more efficient—and measurable growth highly obtainable.

In this post, you will learn seven of the most effective tips to create your 2021 email marketing strategy. These email marketing tips can help you run winning email marketing campaigns and get you much better results from your campaigns.Ready to learn more about these email marketing strategies?Here you go.

This guide explains how live chat apps work and their customer service benefits for small business, and provides tips on how to choose a live chat app for your business.

Anywords’s Technology Can Predict Marketing Language Performance Prior to Campaign Launch

One place data can have a bigger impact is in marketing emails. Chances are that you’re already sending emails to customers with products and offers. But making your emails more specific, targeted, and data-driven boosts both traffic and sales.