#AI related marketing articles

Microsoft Bing/Copilot use schema for its LLMs

Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.

Agent Orchestrator launches Adobe into the agentic age

A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.

How to Optimize Your Email Clickthrough Rates

This article will cover five areas to focus on to help you maximize your email clickthroughs.

Nvidia debuts Llama Nemotron open reasoning models in a bid to advance agentic AI

At the Nvidia GTC event today, the AI giant made a series of hardware and software announcements. Buried amidst the big silicon announcements, the company announced a new set of open source Llama Nemotron reasoning models to help accelerate agentic AI workloads. The new models are an extension of the Nvidia Nemotron models that were first announced in January at the Consumer Electronics Show (CES).

Adobe’s new AI agents can make personal websites for your customers

Adobe announced the launch of 10 agents and an orchestration tool on its Adobe Experience platform. These tools target specific needs such as customer channel engagement, content production, data management and site optimization.

Why HR’S Future Looks Like Marketings past

When it comes to tech and showing business value, today’s CHROs should check with yesterday’s CMOs.

Anthropic just gave Claude a superpower: real-time web search. Here’s why it changes everything

The new web search capability, available immediately for paid Claude users in the United States, transforms the AI assistant from a tool limited by its training data cutoff to one that can access and synthesize the latest information across the web.

NotebookLM’s new Mind Maps could help you learn more efficiently

Getting back to the new Mind Map feature, it organizes the information in your notebooks according to topic and displays it in an interactive mind map. This can help you navigate to information on a certain topic quickly, as well as find new connections between it and other copies.

How to integrate GEO with SEO

Prepare for the future of search by blending GEO and SEO strategies to improve retrievability and brand recognition.

AI tools are increasingly driving traffic to retail sites, Adobe Analytics finds

Consumers are turning to AI for shopping advice more and more. Here's what retailers need to know.

Google’s AI Mode: Here’s what matters for SEOs and marketers

Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.

Carbon Arc offers a marketplace for buying and selling licensed, real world transaction data to power LLMs and enterprise applications

“Data is the new oil,” an adage coined by British data scientist Clive Humby back in the distant year 2006, has only gained in popularity in the last few years thanks to the generative AI boom.

Oracle expands AI capabilities with powerful new Agent Studio tool

Oracle is betting big on AI with its latest innovation. AI Agent Studio empowers companies to build custom AI agents that integrate seamlessly with enterprise apps. Is this the future of enterprise automation?

7 power moves to accelerate your PPC career

Excelling at PPC involves more than just campaign management. Stand out, communicate effectively, and take extreme ownership of your success.

What Content Works Well In LLMs?

Explore the importance of content in LLM and how it impacts AI chatbots and SEO for enhanced visibility and quality.

Agent Orchestrator launches Adobe into the agentic age

A part of Adobe Experience Platform, it lets businesses build, manage and orchestrate AI agents from Adobe's ecosystem and third-party sources.

How Unilever’s AI marketing bets are increasing production efficiency

The CPG marketer is leveraging Nvidia’s Omniverse platform to create “digital twins” of products that can be easily adapted across channels.

AI Technologies Transform Digital Marketing Strategies

The rise of artificial intelligence (AI) technologies is drastically reshaping digital marketing strategies as businesses face unprecedented challenges due to increased bot traffic and AI usage. This fast-evolving digital environment demands companies to rethink and adapt their marketing practices to align with the changing behaviors of consumers.

Zoom's AI goes agentic - here's what it can do for you now

AI Companion has a bunch of new tricks up its sleeve.

The Engadget team's favorite productivity tools to get things done

These are the apps and programs we rely on regularly in our personal and professional lives.

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