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ALL NEW! EMAIL MARKETING WEBINAR


Planning and Implementing Your Email Marketing Strategy

Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy.

FREE ON-DEMAND WEBINAR: EMAIL TIPS FOR Q2!


Email Marketing That Really Works: 5 Tips On How to Improve Your Delivery Rate

The be-all and end-all for successful email marketing? Emails that arrive – right. After all, what use is the perfect newsletter if it does not end up in the inbox of your customers and is ultimately not read?

What are Marketing Strategists? What do they do?

Overall, marketing strategists are required by every type of business that wants to survive on the market. Whether you have a small business or a large corporation, the bottom line is that you need to sell a product in order to stay alive and successful. By utilizing any of the techniques that marketing professionals use, you will find that it will make things much easier for you as well as your customer base.

COMMON TYPES OF E-MAIL MARKETING USED BY BUSINESSES

THE DIIFERENT TYPES OF E-MAILS ARE A BETTER WAY TO DIVERSIFY THE CONTENT AND THE EXPERIMENT IN THE E-MAIL MARKETING STRATEGY

Salman Altaf Lays Out Robust Digital Marketing Tips for People to Reach the Top Of Their Game

Salman Altaf, who today is a well-known name in the entrepreneurial space from Multan, Punjab, Pakistan, says that choosing digital marketing and embracing its several strategies can help them carve their unique path in their niches.

The Personal Touch: The Agent-Client Connection in a Digital World

When it comes time to get a quote, your independent agency needs to have the right technology. Agencies should be using automated email campaigns and social media to create brand recognition. You need to be optimizing your website and using Google My Business to show up in local search results. Your insurance agency website needs to have a quoting engine to provide consumers with live, fast quotes.So,how can your agents maximize their personal touch in a digital world?

Digital Marketing Campaign Performance: 5 Signs You Need a Refresh

Knowing when you need to change up your digital marketing campaign or just give it more time to meet your performance goals isn’t an easy decision. Sometimes your campaign just needs a few tweaks, other times you need to rethink every element of your digital marketing campaign. Moving too quickly to implement a change might kill your market performance since it can take 6 – 12 months to start seeing an improvement in your ROI. Wait too long to make a change and your business might fail. What’s a company to do? Let’s start with an understanding of why you need a digital marketing strategy.

How B2Bs can embrace a retail model to survive

Consumers have embraced online shopping like never before and while retailers have rapidly transformed to make the most of the opportunities, their B2B counterparts have a lot of catching up to do. Marketers facing the challenge of digital enablement must look to process, people and platform changes to embrace the new digital marketplace, writes Fabian Di Marco.

A Beginner's Guide to Internet Marketing

What is Internet Marketing? Internet marketing is one of the best tools to get your product or service noticed by prospective customers over the World Wide Web. The basic purpose of Internet marketing is to promote businesses through creating a positive long-term impact on customers while also reaching the right audience at the right time. One can use social media platforms for this purpose along with the traditional marketing techniques like search engine optimization, Pay per Click etc.

4 Digital Marketing Tips That Can Help During COVID-19

Now, let’s get into some digital marketing tips that can help your business during the pandemic and possibly even afterward.

Off-Page SEO Tactics For 2021 – How To Gain More Traffic During the Pandemic

Following are the 11 most sought-after and popular Off-page SEO tactics for generating more leads and traffic.

Is your business analysing the rise in data to better understand customers?

The COVID crisis has prompted businesses to become more customer centric and those that don’t go down this road may struggle to compete, warns Katrina Wong, Vice President Product Marketing & Demand Generation, Segment.

SEO:WHAT IS IT AND HOW DO I USE IT?

SEO is the process of improving the quality and quantity of traffic to a website or a web page from a search engine’s unpaid results.

What analysing 10 billion emails shows business leaders

Even though fewer people have been reading their emails, (likely due to the economic uncertainty created by the pandemic and reduced inclination to spend on non-essential products and services) the report has highlighted the importance of providing subscribers with more value-added content than purely sales-driven information. Subscribers are looking for a richer journey than what traditional marketing campaigns can provide.

The Future Of Digital Marketing Agencies In A Post-Covid World

It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies.

7 Tips to Choose the Right Digital Marketing Agency

If you are looking to hire the best-in-class agencies for your next digital marketing campaign, then with our detailed guide, you are sure to pick the best company for the job. Check out the following factors and tips to choose the right digital marketing agency that will grow your brand presence and build a community online.

4 Reasons Why the Call Center Should Be Omnichannel

The customer journey is omnichannel, and customers expect and demand an exceptional experience through every channel they interact with, so why should the call center be any different? This article will look at the characteristics of a call center that is omnichannel, and will discuss why that should always be the case.

Marketing Integrations: The Challenge of Getting Your Marketing Tech Stack to Play Nice

Having your tools play nice together, is critical for your teams to be aligned and drive consistent revenue and sales.

Three Ways That Email Best Practices Can Lead To Better Campaign Performance

While many of these practices (particularly compliance) are must-have components of your email program, they can also play a dynamic role in your optimization strategies and initiatives. Below are three elements of email compliance and overall best practices that can yield tremendous value if you also look at them through the lens of improving recipient engagement and response.

Internet Marketing Strategies That Works

The most effective way to achieve success in what is internet marketing is to use content creation in addition to search engine optimization, Pay per Click and pay-per-play strategies.

5 digital marketing strategies to boost the HR industry

With the adoption of digital media strategies,HR leaders are moving from playing the role of job hunters to real brand builders.Here's how.

6 Marketing Automation Best Practices To Boost Growth In 2021

Many marketing tasks can be time consuming, and patterns can be hard to spot when working with leads individually. Marketing automation, however, allows a business to ensure potential client milestones are actioned reliably, and comprehensive reporting is available to monitor the impact of campaigns. If you’re considering using marketing automation to boost your company’s growth in 2021, this overview can help you get started.