As the window of opportunity continues to open for digital sales on the continent, we can expect competition for banks, retail, telecoms, logistics, and more, to intensify in the race to develop their digital business and move their service offerings online. To pull ahead, here are five fundamental principles that African businesses could consider to develop a robust digital marketing function and claim their space at the vanguard of the digital sales frontier.
If you’re a small business owner or you’re trying to build your brand on a budget, then you’ve likely done email marketing. You probably also know how useful this type of digital marketing can be. What you might not know is that you can use digital text marketing to market to customers and potential customers via email. Email marketing is a proven digital marketing strategy that can help you improve your company’s digital presence and brand image. The benefits of email marketing are numerous. With this in mind, we’ve provided a few email marketing tips that can help your business. Keep reading!
As online sales were projected to rapidly trend upwards over the past few weeks, we’ve seen a much more reserved increase in online sales this year. In the chart above, November 2022 sales between November 1–18 (blue graph) were down 38.50% compared to the same period in 2021 (orange graph). That shift in online sales this year is likely the result of increased in-store sales. Even though we are currently seeing a drop in online sales compared to last year, when you compare 2022 sales between October 1 and November 18 (blue graph below) to pre-COVID 2019 sales for the same period (orange graph below), online sales revenue is up 147.21%.
The funding will be used to launch the platform, hire more staff and establish new partnerships.
It is very important to work with the best email marketing tools to achieve optimum results. As you know, updates regarding the best email marketing tools are quite frequent, so you may be a little behind the times if you haven’t researched the topic in a while. That is why we have prepared an updated list regarding the best email marketing tools of 2022 and its features.
Alameda Internet Marketing, is a full-service internet marketing agency based in Frisco, Texas, established in 2009. The company, popularly called by its shortened form, AIM, is preoccupied with providing top-notch B2B services. It employs the strategy of Search Engine Optimization to improve businesses' visibility online. Some other services that AIM offers include web design services, Google Ads Management, and social media management.
It’s time for digital marketers to help businesses realise how digital marketing is a solid investment, and can help them (companies), Swim Through Inflation!
Software to turn prospective customers into sales
Introduce more 1:1 triggers, Level up with more advanced data models, Streamline platforms, connecting data to activation
Sourcing and prioritizing accounts, Creating impactful content for outreach, Pro tips for success.
“Gareth Owen, CEO, and Founder of RS Digital, says, “Christmas is the right time for many businesses to make profits and get a ROI if they can execute digital marketing campaigns successfully. You must keep in mind that early preparations for Christmas can bring you success. The most important factors are identifying your target audience and developing the strategy accordingly.””
While some might paint it as a foolproof way to make money, the reality is that starting a dropshipping business isn’t easy, and achieving success with it is harder still. Having the right technologies on your side is half the battle, so let’s go over the elements you need to master to improve your chances of dropshipping dominance.
Marketers use several digital marketing channels to connect with their audience, engage them, and convert them into customers. Email is one of these channels, which is highly crucial for marketers. According to a Litmus study, email marketing offers an average ROI of $36 for every dollar spent. However, the fast-changing landscape, especially in data privacy, has made reaching the target audiences with a personalized email experience at the right time complex. So, how are enterprise marketers executing emails to maximize the results? To understand this, OMI partnered with Ascend2 to conduct a study. The following are a few key takeaways from the study.
Our winner of the 2022 Adobe Experience Maker Award in The Engager category, Veronica Lazarovici, lives up to the mission of her company, Alma, which makes it easier to find quality mental healthcare. "I'm going against the hustle wave," she told me. "I like to think that my productivity hack is just taking regular time off. After a recharge, I work better, have more patience, more creative ideas, and more problem-solving abilities." Veronica sat down with me from her holiday in Romania to share more about what it takes to be an award-winning marketing operations leader.
Marketers know that change is inevitable. While there was a lot of initial concern about the impact of Apple’s privacy protections, we now see everything will not only be alright, but brands and consumers should be better off because of it. Forcing brands to shift their mindset to an activity-based messaging strategy should provide more engaging and relevant messages for consumers resulting in an overall better shopping experience.
As marketers look to the bulk of their annual ad budget in Q4, Anyword recommends early prep with these unique strategies for high-performing campaigns. Anyword, the data-driven artificial intelligence (AI) copywriting platform, recommends a slate of best practices for marketers as the busiest shopping time of the year approaches – Black Friday, the kickoff to a projected $1.45 trillion in holiday season consumer spending.
Sweep your website, Optimise your content, Inventory analysis, Customer Service, Marketing
You would always number of software whether you were running a small or numerous businesses. Managing too many things at once without letting work get disorganized could be difficult. To stay up to date, it makes sense for organizations to begin using some business software. In order to complete tasks, anticipate dangers, and boost overall efficiency. An increasing number of businesses and organizations are investing in business software these days. Thus, it won’t be inaccurate to state that business management tools have come a long way. And are continually improving life for those working in the business world.
Small Business Saturday, created by American Express, falls on the first Saturday after Thanksgiving each year. In 2010, the day that celebrates and promotes small businesses was promoted by American Express through a nationwide radio and television advertising program. Small Business Saturday (SBS) was created to help small businesses gain exposure and inspire consumers to shop within their own communities during the holiday season. Retailers reported that in 2021 SBS sales total $23 billion. It has been and is a great start to the holiday shopping season. Consider the following best practices from those that have succeeded in preparing for this focused Saturday of shopping.
As marketers, we segment our careers and capabilities based on the subset of individuals or organizations we market to — business-to-business (B2B) or business-to-consumer (B2C). You're either one or the other; however, it doesn't have to be that way. B2B and B2C marketing are surprisingly similar with obvious differences only posing a small challenge to marketers.