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Planning and Implementing Your Email Marketing Strategy

Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy.


Email Marketing That Really Works: 5 Tips On How to Improve Your Delivery Rate

The be-all and end-all for successful email marketing? Emails that arrive – right. After all, what use is the perfect newsletter if it does not end up in the inbox of your customers and is ultimately not read?

Bi-Weekly Roundup: Latest Social Media News & Digital Media Trends

So, we’ve rounded up some of the latest social media news and digital media trends from around the web. Keep on reading to discover some of the new updates from Twitter, Facebook, and LinkedIn.

In my opinion: improving retail customer engagement requires a mobile mindshift, says MoEngage

When you think from the perspective of the available real estate of a smartphone vs. a desktop computer or a TV screen, you will think differently about everything.

How Will IOS14 Affect Facebook Ads In 2021? A Guide For Product Businesses

You can get a handle on whether your marketing campaigns are succeeding or stumbling by combining hard data with human feedback.


Whatever the company or the industry,a few tried and true e-mail marketing best practices can only help guide success.

Text Messaging SMS Marketing Top Brands Use Successfully

Texts are a direct line of communication with a company's most loyal customer base. For company brands wanting to stay on the cutting edge of marketing to maintain and grow their customer base, text marketing is a necessity.

Boost Your Email Engagement in 15 Minutes or Less

Even if you are completely new to email marketing, you stand a good chance of growing your brand if you keep analyzing your campaigns’ performance and encourage feedback. In a nutshell, that’s all there is to success.However, the trick is in getting people to actually open your emails, which is a bigger challenge than the quality of the actual offer and the content of your messages, believe it or not.

The Benefits of Local Advertising

When marketing your services or products, the best place to start is right in the community you serve. Your local community is full of potential new and returning customers, and that market is essential for you to sustain and grow.

Growing Your Best Retail Store Email List

The quality of a retail store email list has never been more important for small businesses and nonprofits. Whether starting from scratch or looking for ways to boost your audience, continuing to grow your list of prospects should remain a top priority.

Text Messaging SMS Marketing Top Brands Use Successfully

Email marketing has, on average, a return of 42 dollars for every dollar spent, depending on your industry.With that kind of return, it’s no surprise that most businesses are actively working on developing lists of their targeted audience members, and if they’re not, they should be.Because collecting email addresses from potential customers doesn’t have to be complicated, and shouldn’t be, it’s one of the most sound and important investments you can make in your marketing plan.

15 Essential Communication Skills For Digital Marketers

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed.

Five Digital marketing trends every business leader needs to know

As we make our way to the second half of the year, I have put together a forecast for you on what will be the biggest shifts making waves throughout online channels that your business is likely to cross in the coming months.

Event Invitation Emails: Best Practices and Examples You Can Steal

Let’s dive into event invitation emails, walk through the basics, best practices, and examples from big brands so that you can get some good cues on how to ensure all your users join the party.


Business owners have only one thing on their mind, driving clients to their website. No matter the industry, the more clicks you receive, the traffic you will drive to your website. With several strategies available online, Search Engine Optimization (SEO) is the most crucial component in building a strong online presence and increasing your website visibility on search engines. In this digital world, must use different and unique tactics that can increase traffic and generate more leads for your business. For instance, an excellent web hosting provider can help you achieve your marketing efforts from security to user experience. Hosting Foundry compares and reviews some of the best hosting providers that can work for you.

Understanding a digital marketing audit, step-by-step: part 3

Ideally, before kicking off with a strategy,which should actually be a strategic/tactical plan - since strategies are often just pretty pictures and nice bi-lines.The idea is to stress-test and audit this piece of work independently,especially if you’re an organisation that struggles with change - meaning your strategy needs to guide for a set one to five years.

Patient email retargeting strategies ‘the most underused marketing tactic’

Use email retargeting strategies as a marketing method to reengage previous patients or convince prospective patients to make their first appointment.

How to Use The Inverted Pyramid for SEO Copywriting

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting.

How Will IOS14 Affect Facebook Ads In 2021? A Guide For Product Businesses

“There are still many unknowns as to the full extent to which these changes will impact advertising in the long term.” says Carly, which is why businesses need to look at steps to take to stay ahead of any dramatic changes.

How to Commit Your Brand to Customer Success

Today, we will go over several ways to improve your profitability and brand reputation by committing to customer success.

More than 70% of Marketers to Boost Social Media Marketing Budgets

Nielsen recently published its “Annual Marketing Report,” and statistics showed that over the next 12 months, the majority of marketers (more than 70%) said that they intend to increase their budget for social media. This was followed by search (approximately 70%) and online and mobile video (nearly 60%).However, among those who said they were going to increase their budget for social media, more than 70% said they were “not very confident” in their ability to measure ROI, while just about 30% said they were “very confident.” This indicates that there is still work to do in this area before marketers can reap the benefits of initiatives in this area.

9 essential e-commerce WordPress plugins

Watch your online business grow with these e-commerce WordPress plugins.