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Latest Email marketing articles

Crack the code to ROI-driven email marketing campaigns

Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.

Microsoft launches Phi-4-Reasoning-Plus, a small, powerful, open weights reasoning model!

Microsoft Research has announced the release of Phi-4-reasoning-plus, an open-weight language model built for tasks requiring deep, structured reasoning.

How Model Context Protocol is shaping the future of AI and search marketing

MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content.

Google is testing ads in third-party AI chatbot conversations

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Google's AI Mode just got more helpful - and easier to access

Still planning that summer trip? AI Mode can help.

Mid-2025 Outlook: Koffeetech Communications Highlights Digital Shifts In Real Estate Marketing

Koffeetech Communications, a pioneer in digital marketing solutions, presents compelling predictions for the real estate industry’s digital marketing landscape as we look ahead to 2025. Backed by data and industry insights, these forecasts outline key areas for realtors to concentrate on to thrive in a rapidly evolving market.

AI comes to Reddit's main search bar - who needs Google now?

Over one million people a week already use Reddit Answers, but that number is about to explode.

How does ChatGPT conduct local searches?

ChatGPT now delivers stronger local search results using Bing data. Discover how it works – and what local businesses can do to stay visible.

Your top B2B YouTube ads questions – answered

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.

I use these 7 apps every day to make me more productive

Here’s a deeper dive into each of the apps, some of the best in the App Store, and how they contribute to my weekly

Google Ads expands Search Themes limit in Performance Max

Google has expanded the Search themes limit in PMax campaigns to 50, giving advertisers greater control over campaign targeting while maintaining automation.

The Best Email Marketing Tools and Software for Businesses in 2025

With 2025 just around the corner, many businesses want tools for much more than just the basics of email. They expect platforms that offer analytics, automation, and personalization in order to capture the attention of their audiences. Here are some of the leading email marketing tools to keep you ahead of the game in 2025 — discover how you can benefit from the best tools in the email marketing space.

Content generation outpaces other applications of AI for marketers

We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?

I drove 500 miles with Android Automotive, here’s why every car needs it

The worlds of smartphones and cars have long been colliding, as Google and Apple have prioritized building new experiences with CarPlay and Android Auto, respectively, even as carmakers have continued to develop their own infotainment experiences.

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI

Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”

Google launches first-party data setup, iOS app conversion tracking tools

Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof campaign performance.

Crack the code to ROI-driven email marketing campaigns

Email Marketing has survived the test of time. In spite of the rise of social media, influencer strategies, and paid ads, Email Marketing campaigns continue to be the preferred route for businesses, because they work! However, although a lot of companies send emails, very few are able to cash in on that maximum ROI. What, then, distinguishes the mediocre campaigns from the truly ROI-optimising ones? Let’s discuss.

Why agentic AI is the next wave of innovation

Imagine a future where an AI agent not only books your next vacation but also helps provide a shopping list based on your destination, weather forecast, and the best deals from around the web. With another click the agent can make these purchases on your behalf and ensure they arrive in ample time before your flight leaves. You’ll never forget essentials like goggles or sunscreen again.

Pinterest will now tell you when you’re looking at AI-generated content

It is also experimenting with a filter system to cleanse your feed of AI slop.

7 strategic insights business and IT leaders need for AI transformation in 2025

Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.

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