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Latest Email marketing articles

Global Hospitality Marketing Takes a New Leap Forward with New Insights in Hospitality Digital Marketing Essentials 7th Edition

The Hospitality Sales and Marketing Association International (HSMAI) has recently unveiled the 7th Edition of its Hospitality Digital Marketing Essentials, a comprehensive study guide for those pursuing the Certified Hospitality Digital Marketer (CHDM) certification. This update comes as the digital landscape in hospitality continues to evolve rapidly, and the need for professionals who can adapt to these changes has never been greater. The 7th Edition is a crucial tool for those seeking to enhance their digital marketing knowledge or prepare for the CHDM certification, which is recognized globally as the standard for hospitality digital marketers.

OpenAI appeals court order forcing it to preserve all ChatGPT data

The New York Times wants the records to prove plagiarism but OpenAI says it violates user privacy.

Voice AI that actually converts: New TTS model boosts sales 15% for major brands

Generating voices that are not only humanlike and nuanced but diverse continues to be a struggle in conversational AI.

Why campaign-specific goals matter in Google Ads

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.

Zero-click searches rise, organic clicks dip: Report

AI tools like ChatGPT are growing, but Google still dominates. YouTube is the a destination and more clicks stay within Google’s ecosystem.

ChatGPT vs. Gemini: I've Tested Both, and One Is Definitely Better

I've tested and reviewed both chatbots and am here to compare them across a number of key categories to help you determine which is best for your AI needs.

The 10 Apple Watch features that convinced me to switch to the wearable full-time

The Apple Watch is officially 10 years old. These features left the biggest mark throughout the years.

From Video Action to Demand Gen: What’s new in YouTube Ads and how to win

The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.

Google Marketing Live 2025: Here’s Everything That Was Announced

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next

How much information do LLMs really memorize? Now we know, thanks to Meta, Google, Nvidia and Cornell

Most people interested in generative AI likely already know that Large Language Models (LLMs) — like those behind ChatGPT, Anthropic’s Claude, and Google’s Gemini — are trained on massive datasets: trillions of words pulled from websites, books, codebases, and, increasingly, other media such as images, audio, and video.

Constant Contact Acquires Moosend from Sitecore

The acquisition of Moosend will unlock strategic growth opportunities, and allow for investment in Moosend's product portfolio, which serves small businesses and marketing teams who utilize the solution to deliver personalized messaging, improve customer interactions, and build loyalty. Following the transaction, Moosend will continue to power Sitecore's Send solution for new and existing customers.

4 ways your organization can adapt and thrive in the age of AI

Biopharmaceutical company Boehringer Ingelheim is using data and more to drive organizational change and has outlined four best-practice steps for others wanting to do the same.

5 simple ways to boost CRM adoption

Explore simple strategies and behavioral nudges to improve CRM adoption in your organization.

How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist]

Learn how to migrate your website effectively for better ranking. Discover hosting options that enhance your SEO performance.

LLMS.txt isn’t robots.txt: It’s a treasure map for AI

Not just another SEO file – LLMS.txt curates your site’s best AI-digestible content for inference. Here's how to use it.

How To Choose a Bulk Email Service + 8 Great Options

A great bulk email service should help you segment your audience, create eye-catching designs, and stay compliant with national and international laws.

Walmart's drone delivery spreads its wings to 100 more stores - is yours one?

Customers in these cities will be able to get their Walmart order via drone in as little as 30 minutes.

CMOs increase AI investments: Here’s what the numbers say

Optimism in generative artificial intelligence jumped nine points from 2023, per new research.

Gen Z is forcing a rebuild of the martech stack in higher ed and beyond

Forget polished brochures — Gen Z wants TikToks and texts. Here’s how to rebuild your martech stack for them.

HubSpot announces deep research connector to ChatGPT

HubSpot is putting doctorate-level research into its CRM with a connector to ChatGPT.

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