Google Business Profiles launches “What’s Happening”
Google said this feature "puts your timely updates, like "Today's Special" or "Live Music on Saturday," front and center, driving immediate engagement"
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?
Built from billions of real-world data points across email, SMS, and automation, this report is essential reading.
The only thing I want from Apple's big 2025 redesign is a
There are a lot of rumors flying around about a big iOS and macOS redesign coming this year, perhaps as a distraction to the continued issues around Apple Intelligence. And while I’m game for a fresh coat of paint across the software I use every single day, I have one plea while Apple’s at it: Please, for the love of god, make the Notes app render the letter “a” properly.
The Triple-P Framework: AI & Search Brand Presence, Perception & Performance
AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts.
Ikea Marketing Strategy: A Case Study
The Ikea marketing strategy includes some of the most iconic logos, campaigns and companies in recent history.
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of advertising on Prime Video.
How to choose the right marketing AI tools for real business impact
GenAI success depends on strategic use, smart investments and strong governance—not just experimentation.
The Best Android Video Chat Apps for 2025
Consider these top apps (listed in alphabetical order) the next time you need to talk with coworkers, family, and friends.
The death of spreadsheets: 6 reasons why AI will soon be the dominant business reporting tool
AI will replace spreadsheets as the dominant method for utilization reporting and revenue forecasting by 2027.
Fine-tuning vs. in-context learning: New research guides better LLM customization for real-world tasks
The findings can help developers make crucial decisions when building LLM applications for their bespoke enterprise data.
Inside NBCUniversal’s all-singing, all-dancing pitch to advertisers
The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its upfront competitors.
5 ways marketers can use Gemini GEMS to increase productivity
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity.
How Google Workspace can help your business grow
Google Workspace is a suite of apps that cover virtually everything a professional office and small business needs to function.
PubMatic brings generative AI to media buying platform
The combined suite of products received endorsements from GroupM and Attain.
Data-Driven Destination Marketing: Smart Digital Tactics to Help DMOs Navigate a Market Correction
Here are some do’s and don’ts DMOs can use to navigate the looming tourism market correction with budget and reputations.
Rethinking Meta Ads AI: Best practices for better results
Meta’s AI promises hands-off advertising – but not everything runs better on autopilot. Here’s where human insight still wins.
What is DirecTV: plans, pricing, channels, and more
DirecTV has been around for a long time, and now you can get the channels you want without a pesky satellite dish. The company’s streaming product, once called AT&T TV and then DirecTV Stream, is now simply DirecTV. While it may not be the most popular streaming service, it’s worth checking out. It provides access to live TV and an on-demand library like Hulu Plus Live TV or YouTube TV. Although it tends to be a bit pricier, you receive plenty in return.
SEO in an AI-powered world: What changed in just a year
What does SEO look like when AI tools become the first stop, not the last resort? A look at what’s changed – and what hasn’t.
Marketing Technology Market Size to worth USD 1,769.49 Bn by 2032, Growing at 17.3% CAGR, Coherent Market Insights
Marketing Technology Market to Reach USD 575.11 Bn in 2025, Driven by Rapid Digital Transformation
3 things I want to see from the new Apple Health at WWDC 2025
Here are three key areas Apple can improve in a redesigned Apple Health.