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Latest Email marketing articles

Google is testing ads in third-party AI chatbot conversations

Google is bringing ads into AI chatbot conversations, creating a new frontier for advertisers beyond traditional search.

Google's AI Mode just got more helpful - and easier to access

Still planning that summer trip? AI Mode can help.

Localization in Google Ads: How to structure multi-market campaigns

From language and currency decisions to balancing cultural relevance and performance, here's how to run Google Ads across global markets.

Amazon Prime Day 2025 officially announced for July: What we know so far

Amid tariffs and rumors of a longer sale, Amazon's Prime Day sale will return this July. Here's everything to know.

No more window switching: Mastercard’s Agent Pay transforms how enterprises use AI search

One criticism of computer use platforms and other search agents is that you cannot complete any transactions within the same window if you use them to find a product or a hotel. Mastercard aims to change that by integrating AI companies and platforms into its payments network, enabling users and enterprises to transact seamlessly within their respective ecosystems. Today the company announced Agent Pay, a new payments program that brings the Mastercard payments system to AI chat platforms.

Your top B2B YouTube ads questions – answered

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales.

I use these 7 apps every day to make me more productive

Here’s a deeper dive into each of the apps, some of the best in the App Store, and how they contribute to my weekly

Ask An SEO: Should We Optimize For Keywords With High Search Volume Or Competition?

Focusing on user intent is more effective than search volume in keyword research. Read how to optimize for topics and build authority

Google massively expanding AI Overviews for travel, entertainment

Google AI Overviews also increased for insurance, B2B tech, and education keywords. This could impact your traffic.

Channel Reporting Is Coming To Performance Max Campaigns

Google introduces new channel-level, search term, and asset reporting for Performance Max. The updates give advertisers greater transparency into campaign performance across all Google surfaces.

I drove 500 miles with Android Automotive, here’s why every car needs it

The worlds of smartphones and cars have long been colliding, as Google and Apple have prioritized building new experiences with CarPlay and Android Auto, respectively, even as carmakers have continued to develop their own infotainment experiences.

Salesforce takes aim at ‘jagged intelligence’ in push for more reliable AI

Salesforce is tackling one of artificial intelligence’s most persistent challenges for business applications: the gap between an AI system’s raw intelligence and its ability to consistently perform in unpredictable enterprise environments — what the company calls “jagged intelligence.”

60% of AI agents work in IT departments - here's what they do every day

Everyone wants an AI agent - but for what? Here's how they're being used today.

Brand trust is the most valuable asset your company owns

YBrand trust is the most valuable asset your company owns

Meta’s first dedicated AI app is here with Llama 4 — but it’s more consumer than productivity or business oriented

Facebook parent company Meta Platforms, Inc. has officially launched its own, free standalone Meta AI app, a move aimed at delivering a more personal and integrated AI experience across mobile devices, the web, and Ray-Ban Meta smart glasses.

Pinterest will now tell you when you’re looking at AI-generated content

It is also experimenting with a filter system to cleanse your feed of AI slop.

7 strategic insights business and IT leaders need for AI transformation in 2025

Enterprise Connect 2025 highlighted the necessity of practical and scalable tech solutions to unlock new levels of growth and innovation in an AI-powered world.

Google Wallet adds support for UK passports

US passports are already available on the platform.

How IT leaders use agentic AI for business workflows

Tech-forward execs share how they tap agentic AI to automate tedious tasks and supercharge business-critical activities.

How Digital Marketing Transforms Brand Reach in the Online Age

Digital marketing has completely changed how businesses interact with consumers. What once required billboards, TV spots, or cold calls has now transitioned into online interactions that can be tracked, measured, and refined in real-time. From small startups to global corporations, brands now rely on this fast-evolving space to remain competitive and relevant.

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