Amazon’s Prime Video ads rollout gains traction ahead of upfronts debut
A bigger bet on streaming monetization contributed to Q1 advertising momentum, with segment growth up 24%.
How to Power up your Digital Marketing with Deep Learning Predictions
Today, 83% of organizations worldwide cite AI as a top priority, with the AI market projected to surge twentyfold by 2030. Amidst intensifying competition, it makes sense that businesses do not dare disregard AI technologies anymore.
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Marin Software Launches AI-powered Anomaly Detector to Unlock Growth in Performance Marketing Campaigns
Marin Software, a leading digital marketing optimization platform, announced the launch of its Anomaly Detector. This new tool automatically identifies and summarizes unexpected results in performance marketing campaigns across Google, Meta, Amazon, and other pay-per-click ad platforms. This groundbreaking feature gives brands and their agencies the contextualized, timely insights they need to move faster, make smarter decisions, and never miss an opportunity.
GetResponse Review: Create Engaging AI Emails 85% Faster
In this GetResponse review, I'll discuss what it is, who it's best for, and its features. I've listed all of its features but have gone more in-depth on the AI Email Generator features, so you know what GetResponse is capable of.
Google adds 6 new AI features for Performance Max
New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.
Toast combines digital storefront, marketing suites for seamless data collection
Toast, an all-in-one technology platform built for restaurants, has combined its digital storefront and marketing tools, allowing restaurants to gather guest data from online and point-of-sale transactions, said Steve Fredette, president and co-founder of Toast.
Yapi Leap Adds Cutting-Edge Email Marketing to Its Suite of Dental Solutions
Yapi, the trusted provider of automation solutions for dental practices, announced a significant addition to its communication capabilities by introducing an email campaigns tool in Yapi Leap. This addition allows dental offices to distribute impactful curated email campaigns easily, ensuring patients receive timely, relevant information tailored to their needs.
To: Australia, From: Mailchimp’ – A Love Letter To Aussie Businesses
Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is that the fully digital brand’s entire campaign only utilises outdoor and out-of-home media.
Maverick Global wins Shiv Naresh Sports’ digital marketing mandate
Shiv Naresh Sports has partnered with Maverick Global as its digital marketing and communication partner.
How to boost your marketing revenue with personalization, connectivity and data
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored.
The new frontier: AI-driven marketing in the digital age
In the fast-paced realm of digital marketing, where every interaction counts and consumer engagement is paramount, the fusion of Artificial Intelligence (AI) and Machine Learning (ML) has evolved from a trend to a necessity.
SlashNext Sets New Email Security Standards with GenAI Spam and Graymail Detection
New advanced Spam and Graymail Service provides significant reduction in unwanted emails while dramatically improving user productivity
beehiiv raises $33M Series B for newsletter and email platform
beehiiv Inc., a next-generation email newsletter platform, today is announcing its $33M Series B led by NEA and participating investors including Sapphire Sport. The company had previously raised $12.5M in a Series A fundraise last June, led by Lightspeed Venture Partners, who also participated in the Series B.
Estée Lauder boosts generative AI ambitions with expanded Microsoft deal
The deal follows a similar one with Coca-Cola and arrives as the tech giant expands its relationship with publisher Axel Springer and makes its Copilot AI companion available to all advertisers.
A 'Flywheel B2B' application launches for marketing automation
The technology and services offered by digital agency B2B Squared use evolving data on B2B customer activity and products to grow sales from existing customers through personalized marketing automation.
How this 'very, very worried' email from Microsoft VP led to OpenAI investment
Microsoft's investment in OpenAI boosts AI technology.
REACH by RentCafe Unveils AI Marketing Innovations at AIM
SANTA BARBARA, Calif., May 1, 2024 /PRNewswire/ -- REACH by RentCafe®, a multifamily digital marketing agency, is set to unveil a new content engine and the latest AI-powered marketing tools at the upcoming Apartment Innovation and Marketing Conference (AIM) in Huntington Beach, California, May 5-8. As the title sponsor of AIM since 2018, REACH remains committed to providing property management companies with proven marketing strategies, services and tools for success.
The Words That Convert: Why Copywriters Rule the Digital Marketing Kingdom
A constant battle rages in the ever-evolving landscape of digital marketing: how to capture attention, engage audiences, and ultimately drive conversions. While flashy visuals and strategic campaigns play a role, the unsung hero of this battlefield is often the copywriter.
Nvidia Ceo Jensen Huang Personally Delivers First DGX H200 To Open AI
In a move that underscores the close ties between two giants in the artificial intelligence industry, Nvidia CEO Jensen Huang personally delivered the first Nvidia DGX H200 to OpenAI’s office in San Francisco today.