Meta expands WhatsApp Status ad options
Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement.
Opt-in Email Marketing Guide: Tips for Opt-in Email Campaigns
Opt-in email marketing helps ensure that the subscribers on your email list actually want to be there. A few best practices can help you build your email list.
Warner Bros. Discovery, Nielsen deepen measurement partnership
Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience suite next year.
How to scale content without losing your brand voice
Search engines and LLMs reward clarity and distinctiveness, not raw volume. See how the right structures let you publish more without weakening trust.
Top Digital Marketing Strategies That Actually Work in 2025
In 2025, digital marketing is less about chasing the latest trend and more about weaving together timeless principles with modern tools. Let’s dive into the approaches that actually work today, with plenty of real-world examples you can picture in action.
Reddit debuts 6-second video ad views goal
Reddit’s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.
YouTube just announced a bunch of AI tools for creators
The software can edit footage, create voiceovers and turn spoken dialogue into song.
Personas Are Critical For AI search
How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.
What is the Agent2Agent protocol and why should marketers care?
AI tools are smart alone — but unstoppable together. Discover how the Agent2Agent protocol turns collaboration into a marketing advantage.
Best Free Digital Marketing Tools to Grow Your Business Online
Which Best Free Digital Marketing Tools worth using in 2025? From tracking website performance and boosting SEO to designing visuals, sending emails, and managing social media, there are plenty of free options that can make a real difference, so you don’t need to rely on guesswork or expensive software anymore.
Breaking down silos to deliver AI-driven marketing at scale
AI won’t transform your marketing until your tech, teams, and processes align. Discover how to bridge the gaps and unlock full ROI.
Free Spotify users can finally listen to any track immediately
No more shuffling through a long playlist just to hear one song.
Amazon sets dates for Prime Big Deal Days 2025: here’s what you need to know
Amazon's Prime Deals Days 2025 event runs October 7-8
OpenAI Reveals How (and Which) People Are Using ChatGPT
ChatGPT is getting more personal than professional use.
How to use AI in digital marketing, according to major brands
AI should not replace human ingenuity — it should enhance it
ChatGPT search update focuses on quality, shopping, format
OpenAI says ChatGPT search now reduces hallucinations, improves shopping intent detection, and delivers answers in cleaner formats.
Apple Sports introduces a feature we’ve all been waiting for, on iPhone, iPad and Mac
You can download this new version of Apple Sports from the App Store today
Fame engineering: The key to generative engine optimization
Fame engineering builds AI availability – ensuring generative engines recognize, understand, and recommend your brand in buying moments.
AI search optimization tools: Geoptie’s all-in-one GEO dashboard is live
Geoptie's all-in-one AI search optimization dashboard is live. Free beta: GEO tools, competitor analysis, citation tracking, and GEO audit reports.
Local Businesses Level Up with Email Marketing Against Corporate Giants
Local businesses are leveraging email marketing to compete with corporate giants through personalized campaigns, AI-driven automation, and targeted strategies like exclusive offers and timed outreach. This fosters customer loyalty, boosts engagement by up to 30%, and delivers high ROI, proving agility and authenticity can level the playing field.