Wowtickets.com, a UK-based airline ticketing platform that recently entered India, has teamed up with Orion Digital to drive their performance marketing.
“Our priority is to grow in India and ensure customer experience, reach and accessibility. To reach these milestones, we are looking forward to our partnership with Orion Digital and working to engage our audiences through digital communication,” Dmitrijus Konovalovas, director and CEO, wowtickets.com, said.
As part of the mandate, Orion Digital is expected to enhance online presence, market penetration, and drive customer engagement for wowtickets.com. Reportedly, the mandate will focus on performance marketing across search engines and social media platforms to increase website visits, enhance online visibility, and drive customer engagement and action. In addition to this, Orion Digital is understood to enable actionable insights for localised targeting through simplified digital analytics.
“I think the travel and tourism sector in India is projected to experience growth. For a startup brand to capitalise on this opportunity whilst operating in a flight ticketing market in India, I believe it is important to create a focused differentiation amongst the target audience through creative and optimised targeting. Orion Digital aims to be enabling this through presence across platforms for wowtickets.com,” Arshad Jamal, group head, Orion Digital, stated.
