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Littledata’s Enhanced Identity Resolution is a Boost for Klaviyo
Better performing campaigns in Klaviyo
Littledata now integrates with Klaviyo (NYSE: KVYO) for enhanced identity resolution, boosts Klaviyo Attributed Value (KAV), and optimizes email/SMS marketing.
Klaviyo (NYSE:KVYO)
LONDON, UNITED KINGDOM, March 7, 2024 /EINPresswire.com/ -- Littledata, the Shopify app for accurate ecommerce tracking, now integrates with Klaviyo (NYSE: KVYO) to enhance identity resolution and boost Klaviyo Attributed Value (KAV) from email and SMS marketing.
Littledata’s server-side tracking technology uniquely allows prospective buyers - who previously opted-in for email marketing - to be targeted with Klaviyo flows. This bypasses ad blockers, Apple’s cookie restrictions and GDPR tracking limitations that have reduced the effectiveness of email targeting in recent years.
Littledata’s new Klaviyo integration is the first privacy-compliant way to identify more shoppers who browsed your site or added something to their online shopping cart, but didn’t complete the purchase.
“Highly targeted and timely Klaviyo flows perform far better than emailing a big list, generating over $3.50 per email versus less than $0.10 for email blasts* ”, says Littledata’s Product Manager, Rares Ionescu. “Littledata’s enhanced identity resolution allows brands to target over 40% more cart abandoners and win back more purchases".
Performance improvements from customer trials have exceeded expectations, with one cosmetics brand generating an extra $40,000 of revenue in one month - revenue that would otherwise be lost as buyers go to a competitive brand before completing the checkout.
“Klaviyo is grappling with slowing revenue growth - down from 50% to 27% annually - as ecommerce brands question return on investment from their marketing automation", comments Littledata founder and CEO, Edward Upton. “So Littledata’s new Klaviyo integration has big potential for boosting the value Klaviyo can deliver through better targeting of opted-in email & SMS customer lists.”
The new integration has been quickly adopted by leading Klaviyo marketing agencies. "I’ve been amazed by how Littledata’s new Klaviyo integration can increase audiences for Abandoned Cart flows and drive additional revenue”, says Tyler Bell, Head of Lifecycle Marketing at Prismfly. “After a quick and easy setup, our client Red Land Cotton began seeing a 40% increase to users with purchase intent we could target with Abandoned Cart flows, and this translated to a 27% lift in monthly Abandoned Cart revenue."
Customers can add the Klaviyo integration from the Shopify or Klaviyo app stores, and see the results for themselves with a free 30-day free trial.
About Littledata
Littledata, headquartered in London, makes it ridiculously easy for DTC brands to connect marketing channels with customer data to accelerate growth. Littledata was named “Ecommerce Analytics Leader” by G2 for Winter 2023.
Littledata connects Shopify customer data with the most popular marketing channels: Klaviyo, Google Analytics, Google Ads, Meta Ads, TikTok and Pinterest.
About Klaviyo
Klaviyo (CLAY-vee-oh) powers smarter digital relationships, making it easy for businesses to capture, store, analyze, and predictively use their own data to drive measurable, high-value outcomes. Innovative businesses like Good American, TaylorMade, Skims, Stanley 1913, and more than 143,000 other paying customers leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms.
Edward Upton
Littledata Technologies Ltd
marketing@littledata.io
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